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CONFIDENTIAL BM/OCT 2009/ENT600

UNIVERSITI TEKNOLOGI MARA


FINAL EXAMINATION

COURSE TECHNOLOGY ENTREPRENEURSHIP


COURSE CODE ENT600
EXAMINATION OCTOBER 2009
TIME 3 HOURS

INSTRUCTIONS TO CANDIDATES

1. This question paper consists of seven (7) questions.

2. Answer only five (5) questions in the Answer Booklet. Start each answer on a new page.

3. Do not bring any material into the examination room unless permission is given by the
invigilator.

Please check to make sure that this examination pack consists of:

i) the Question Paper


ii) an Answer Booklet - provided by the Faculty

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO


This examination paper consists of 4 printed pages
© Hak Cipta Universiti Teknologi MARA CONFIDENTIAL
CONFIDENTIAL 2 BM/OCT 2009/ENT600

QUESTION 1

a) Define technology entrepreneurship and entrepreneurial process.


(6 marks)

b) Explain the three (3) phases of the entrepreneurial process. Illustrate using a
diagram.
(14 marks)

QUESTION 2

Creativity should be encouraged among team members or within an enterprise. One of the
resources of a creative enterprise is motivation towards action.

a) Identify five (5) other resources of a creative enterprise.


(10 marks)

b) Describe the four (4) phases of creativity process.


(10 marks)

QUESTION 3

Majid is very excited when his colleagues praised him on his new discovery about the
remedial potential of betel leaves (daun sireh). He has big plans about commercializing his
formula. However, after talking to several knowledgeable individuals he realized that he
needs to do a feasibility study before he proceeds further with his business idea.

a) Explain to Majid five (5) reasons why he would need to carry out a feasibility study.

(10 marks)

b) Highlight five (5) preliminary questions that Majid needs to address in order to
evaluate the proposed business idea.
(10 marks)

© Hak Cipta Universiti Teknologi MARA CONFIDENTIAL


CONFIDENTIAL 3 BM/OCT 2009/ENT600

QUESTION 4

In business and engineering, new product development (NPD) is the term used to describe
the complete process of bringing a new product or service to market.

a) Discuss the importance of NPD in terms of the survival of a business


(10 marks)

b) Illustrate the typical stages of NPD process for technology ventures.


(6 marks)

c) Briefly explain the purpose of carrying out test marketing in NPD process.
(4 marks)

QUESTION 5

The intellectual creations and its inherent value can be protected from being exploited by
other parties through intellectual property protection.

a) Identify five (5) types of intellectual property rights.


(5 marks)

b) List five (5) intellectual creations that are protected by copyright. Support your
answer with relevant examples.
(10 marks)

c) List five (5) legal rights of copyright owners.


(5 marks)

QUESTION 6

a) There are several reasons why a researcher may decide to sell his research and
development output before applying for patent rights. Identify four (4) of these
reasons.
(8 marks)

b) Identify six (6) factors that are important in determining the monetary value of a
patent.
(12 marks)

© Hak Cipta Universiti Teknologi MARA CONFIDENTIAL


CONFIDENTIAL 4 BM/OCT 2009/ENT600

QUESTION 7

a) List three (3) categories of financial resources.


(6 marks)

b) What is pre-seed financing?


(5 marks)

c) Identify and describe three (3) sources of pre-seed financing.


(9 marks)

END OF QUESTION PAPER

© Hak Cipta Universiti Teknologi MARA CONFIDENTIAL