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CREDITS The university uses the concept of credits and one credit is equivalent to 10 class room contact hours.
FIRST SEMESTER – BASIC SUBJECTS PAPER
1.1 1.2 1.3 1.4 1.5 1.6 1.7
SUBJECT Managerial Communication Accounting for Managers Organisation Behaviour Managerial Economics Bumastics Information Technology for Business Business Perspectives TOTAL
I.A 6.0 6.0 6.0 6.0 6.0 6.0 6.0 42.0
U. E TOTAL MARKS 25 25 25 25 25 25 25 175 75 75 75 75 75 75 75 525 100 100 100 100 100 100 100 700
SECOND SEMESTER – CORE SUBJECTS
2.1 2.2 2.3 2.4 2.5 2.6 2.7
SUBJECT Research Methodology & Technical Writing Financial Management Production and Operations Management Human Resource Management Marketing Management
Quantitative Methods & Operations Research
Legal Aspects of Business TOTAL THIRD SEMESTER – CORE SUBJECTS & SPECIALISATIONS PAPER
CREDIT I.A 6.0 25 6.0 25 6.0 25 6.0 25 6.0 25 6.0 25 6.0 25 42.0 175
U. E 75 75 75 75 75 75 75 525
TO M ARKS TAL
100 100 100 100 100 100 100 700
SUBJECT Entrepreneurship Development
U. E 75
TO TA L
3.2 3.3 3.4
Business Ethics & Corporate Governance Electives 1 from specialisation Electives 2 from specialisation
6.0 6.0 6.0
25 25 25
75 75 75
100 100 100
Electives 3 from specialisation Electives 4 from specialisation 3.6 3.7 Electives 5 from specialisation Internship Report and Viva-Voce TOTAL
25 6.0 6.0 3.0 42.0
75 25 25 175
100 75 75 525
100 100 50 750
FOURTH SEMESTER – CORE SUBJECTS & SPECIALISATIONS SUBJECT Strategic Management International Business Electives 1 from specialisation Electives 2 from specialisation Electives 3 from specialisation Electives 4 from specialisation Electives 5 from specialisation Dissertation Dissertation Viva-Voce TOTAL CREDIT I.A U. E M A R KTS O T A L 25 75 100 25 75 100 25 75 100 25 75 100 25 75 100 25 75 100 25 75 100 200 50 225 525 950
4.1 4.2 4.3 4.4 4.5 4.6 4.7
6.0 6.0 6.0 6.0 6.0 6.0 6.0 12.0 0.0 42.0
ELECTIVES TO BE OFFERED IN III & IV SEMESTERS
1. Agri-Business management 2. Bank Management 3. Entrepreneurship 4. Finance 5. Human Resource Management 6. Information Technology 7. Insurance & Risk Management 8. International business 9. Management of NGO’s & NPO’s 10. Manufacturing management 11. Marketing
A student. To qualify for a specialization in a stream. session wise details of topics. case studies and assignments of course. This should cover objectives of course. memos. Interviews 0· Writing skills – letters. Although there is no examination for these courses it is very essential to keep a record of the performance of the student in the such courses offered and colleges shall send a report and teaching plan to the Director. Event & Media Management 14. team work. 0· Introduction to communications. CBSMS Bangalore University. LESSON PLAN AND COURSE OUTLINE The faculty members concerned will be required to make a course outline available to the students. Services Management 13. SELF DEVELOPMENT AND ENRICHMENT (NON CREDIT) COURSES TO DEVELOP SOFT SKILLS The Institutions are required to offer the following non credit courses in order to enhance soft skills among the students. This will facilitate students to specialize in more than one stream of specialization. however. can choose such combinations which will help him / her to have dual specialization depending on the courses offered in the specialization scheme. A student who fails to choose at least five papers in one of the electives shall not be eligible for any specialization. Inter personal skills 0· Listening skills 0· Group communications. reports -3- . Rural Management THE UNIVERSITY RESERVES THE RIGHT TO OFFER OR NOT TO OFFER ANY OF THE ELECTIVES LISTED ABOVE SPECIALISATION A stream of electives will be offered. Bangalore for information. additional readings. a student will have to take a minimum of 5 elective courses in a stream to qualify for a specialization area. required readings. These will be developed and updated from time to time.12. methodology to be adopt.
2 ORAL COMMUNICATION: Fundamentals of Oral Communication: Introduction. video and audio 0· Negotiations and Conflict management 0· Rapid reading skills 0· Meetings. creativity in oral communication. communication and emotional intelligence. CVs 0· Stress management 0· Public speaking skills – Stage fear. non-verbal. Listening. Feedback. Process of Communication: Different Stages.0· Writing skills – persuasion. Barriers and Gateways in Communication. agenda. facial expressions. body language. Power point presentation. Communication Network of the Organization. eye contact and preparation 0· Public speaking skills – Voice. and Presentation of Reports. marketing.1 COMMUNICATION IN BUSINESS: Importance of Communication Forms of Communication. Telephonic Messages. gestures and postures 0· Power point and presentation skills 0· Use of Graphics. Difference Between Oral and Written Communication MODULE . minutes and conducting meetings 0· English language and relevance to business communications 0· Corporate and cyber communications MANAGERIAL COMMUNICATION OBJECTIVES: The course is aimed at equipping the students with the necessary techniques and skills of communication to inform others inspire them and enlist their activity and willing cooperation in the performance of their jobs. slides. Public Speaking. -4- . MODULE . modulation.
generally accepted accounting principles and the accounting environment. BOOKS RECOMMENDED 1. 6. Recording of business transaction. journal. Planning and Types of Reports. action taken report on previous resolution. Style and Tone. the double entry system. committee meeting. decision making and control. Ledger and trail balance. Effective Technical Communication. Business Communication. MODULE: 3 Valuation of Fixed assets. Contemporary Business Communication. Minutes of Meeting. Biztantra John Seely. Business Memos. Oxford Micheal Osborn and Suzanne Osborn.Mail Messages. Oxford Writing and Speaking. Legal Aspects of Business Communication. MoA. Types of Letter – Routine Business Letters. Business Skills. Electronic Mail. use of picture. Telex Message. MODULE-5 ROUTINE CORRESPONDENCE: circulars. balance sheet. communication through organizing various events like conferences. company notice related shares. articles. creativity in written communication. fests and the like. Pearson Nageshwar Rao and Rajendra Das. Business Communication. Telegrams. Technical Articles. Composing Business Messages. Thill and Schatzman.4 BUSINESS COMMUNICATION: Writing Commercial Letters: Business Letter Format. E. 3. 2. Handling a Mail. drafting notices. depreciation accounting. dividends. Oxford Parag Diwan. principles and techniques of accounting and to enable the students use financial and cost data in planning. Thomson M Ashraf Rizvi. AoA. HPH Mary ellen Guffy. Resume and Job Applications. Negotiation Skills. captions for advertising. handling complaints. Technical Communication. 7. MODULE: 1 Introduction to financial accounting. EB ACCOUNTING FOR MANAGERS OBJECTIVES To enable the students gain knowledge about concepts.3 REPORT WRITING: Writing an Effective Report: Stages of Writing. 9. diagram in written communication. Divisions. the role of accounting in capital market and corporate governance. Scot Ober. MODULE . classification of commonly used accounts. Annual Reports. proforma for performance appraisal. press meets. Sales Letters. evaluating interview performance. Proposals. Business Communication today.persuasive communication. letters of appointment. 8. Numbering and use of Visual Aids. formal invitations. valuation of inventories (as per respective accounting standards issued by Accounting Standard Board of Institute of Chartered Accountants of India) -5- . 5. understanding of corporate Financial Statements in annual reports. seminars. Maintaining a Diary. Biztantra Bovee. TMH Meenakshi Raman and Sangeeta Sharma. MODULE: 2 Measurement of Business Income and Financial position. MODULE . Facsimiles. uses and users of accounting information. 4. preparation of Profit and loss account. Five Ws and one H of Report Writing. Public Speaking.
Reward and Punishment. 11. Learning Process. cash flow statements. applications of Marginal Costing. why study organizational behavior. activity based costing and life cycle costing. self esteem and self efficiency. And Acquire skills in influencing people in organizations. TMH James Stice and Michael Diamond. determinants of personality. PHI Nitin Balwani. David Hawkins and Kenneth Merchant. sources of information. learning organizations. 6. common sized analysis. Thomson Tulsian. Financial Accounting. BOOKS RECOMMENDED 1. role of a manager in an organisation. Management Accounting. 5. 3. Jawaharlal. standard costing and variance analysis. Pearson Robert Anthony. perception. Accounting and Finance. du-pont analysis. What Manager do elements of an organisation. Techniques of financial statements analysis: Ratio analysis. Financial Accounting. Trend analysis. 9. Personality. Pearson Warren Reeve Fess. Financial Accounting. HPH Khan and Jain. absorption costing and marginal costing. Reward System and Behavioral management. shaping of personally. R. Thomson Bannerjee. The Theoretical process of learning. 4. to provide to the students a Foundation of knowledge in organizations and help them to become aware of the influence of organisation. Managerial Accounting. concepts and classification. Accounting for Management. Financial Accounting for Management. Thomson Ambrish Gupta. fund flow statements. MODULE-1 Organizational Behavior and Management functions of management. The self concept. 10. objectives. (As per AS-3) MODULE: 5 Introduction to cost accounting. Narayanaswamy. Cost-volume – profit analysis. 7. MODULE 2 Foundations of individual behavior. an organizational behavior model. Organizational Reward Systems -6- . managing the perceptual process. Principles of Learning. TMH Louderback and Holmen. Concepts of Target costing. Financial Accounting. perceptual process. standards of comparisons. Accounting. Financial Accounting. 8. EB Dr. budgetary control. 2. EB ORGANISATIONAL BEHAVIOUR OBJECTIVES To enhance understanding of the dynamics of interaction between individual and the organisation facilitate a clear perspective to diagnose and effectively handle human behavior issues in organizations and Develop greater insight into their own behavior in interpersonal and group team situations. structure on the attitudes behavior performance of people working in organizations.MODULE: 4 Financial statement analysis.
K McGregor theory X&Y. Organisational Behaviour. SCOPE AND METHODS OF MANAGERIAL ECONOMICS Scarcity. MOLDULE 6 Team Building and group dynamic. Oxford Stephen Robbins and Timothy Judge. Demand forecasting: Importance and methods. Forms of Production function. conflict management and Change Management. Theories. Uday Pareekh. change of attitudes. Optimum factor combination. HPH Gregory Moorhead and Ricky Griffin. Optimum product mix of a multi-product firm. Organizational Behaviour. Vroom”s Valance and instrumentality. Maslows Need theory. 3. EB MANAGERIAL ECONOMICS COURSE OBJECTIVE The course will sharpen their analytical skills through integrating their knowledge of the economic theory with decision making techniques. Estimation of Demand function. what is leadership. and Opportunity cost principle. types of attitudes MODULE 5 Management of Motivation: Motivation in work settings managerial issues and challenges. TMH Steven Robbins and Seema Sanghi. 5. Uses of elasticity concept in business decision making. Hertzberg’s Motivation hygiene theory. MODULE 3: PRODUCTION ANALYSIS Production functions with one-variable and two-variable inputs. 6. Empirical production functions. -7- . optimization principles and statistical techniques. process & Design: the course mainly connected with nature of management – Introduction to organizations the structural Perspectives. power and politics leadership and management change MODULE 8 Behavior structure. values.MODULE 4 Attitude formation. Organizational Behaviour. derivatives. influence of the group on individual group decision making. Elasticity of output and Elasticity of substitution. MODULE 7 Dynamics of managerial leadership. functions. MODULE 2: DEMAND ANALYSIS. Thomson PG Aquinas. Demand elasticity: Types. 7. Equi-marginalism. Use of quantitative techniques in managerial economics: Mathematical functions. measurement and factors. Isoquants. Cobb-Douglas and CES production functions. Risks and uncertainties. transition of leader ship theories. inter group relations collaboration. 2. leadership. choice and allocation problems in business. dimensions of structure. theories. working teams and team effectiveness. Organizational Behaviour. Qualitative and quantitative techniques. The course covers the standard topics of managerial economics that are crucial to understanding the behavior of business firms in a global setting. Elasticity of demand and marginal revenue. Types of demand. MODULE 1: NATURE. Production possibility analysis. Returns to a factor and returns to scale. Management of Organizational Behaviour. 4. BOOKS RECOMMENDED 1. 8. Organization Behaviour. Organisational Behaviour. Intra team dynamics. ESTIMATION AND FORECASTING Demand theory. PHI Fred Luthans. Pearson P Subba Rao. Organizational Behaviour. Basic factors in business decision making: Marginalism. isocost curves and ridgelines. Biztantra Debra Nelson and James Quick. Time value of money.
expectation and variance of random variable. HPH 3. Economies of scale versus economies of scope. Chris Lewis and Sudhir Jain. Dominick Salvatore. TMH 8. monopoly. Theorems of probability. quadratic exponential applications. Traditional. Biztantra 6. Thomson 4. Managerial Economics. dispersion. Managerial economics. Craig Peterson. Baye’s Theorem. Shortrun and long. Profit maximization versus sales maximization objectives. Theories of Profits. Mankar. Business Economics. EB 2. Discriminating monopoly. normal and exponential with business application -8- . Managerial Economics. Fundamentals of integration. Equilibrium of the firm and of industry under different market conditions. MODULE 2 Business Statistics and scope. Maxima & Minima Emphasis on cost and revenue functions. MODULE 3 Probability Theory-meaning and importance. Skew ness & Kurtosis -interpretation and business applications. joint probability. Break-even analysis. MODULE 5: MARKET STRUCTURE AND PRODUCT PRICING Features of and pricing-output decisions in perfect competition. Ratio and Proportion. Empirical estimation of cost functions. Managerial Economics. Welfare triangle. Functions linear. Revenue concepts and functions. Atmanand.MODULE 4: COST AND REVENUE ANALYSIS Cost theory and its applications: Types of costs. Person 7. Random variable. Pearson BUSINESS MATHEMATICS AND ANALYTICS OBJECTIVE The course facilities the students to develop and hone statistical skills for managerial decision making MODULE 1 Mathematical basis for managerial decision making. Matrices. Poisson. Accounting profit versus Economic Profit. Sk Misra and VK Puri. Degree of monopoly power. Managerial Economics. Definition of Statistics. Pricing methods and practices of modern business firms: Cost-based and demand-based pricing strategies. Cost control and cost reduction. Probability distributions-binomial. Indian Economy. conditional probability. MODULE 6: THEORIES OF THE FIRM AND PROFIT Alternative objectives of the firm. oligopoly and monopolistic competition. Optimum firm. Differentiation. Application of Statistics in Managerial Decisions making. Theoretical and Empirical cost curves. Chirstopher Thomas and Charles Maurice. Oxford 5. Keating and Wilson. Managerial Economics.run cost curves. Damodaran. Measures of Central tendency. Paul Keat and Philip Young. McMillan 9. Learning curve. BOOKS RECOMMENDED 1. Managerial Economics. Derivation of cost functions from production functions. behavioral and managerial theories of the firm.
Types of Electronic Commerce. organizational sub-systems. Internet Applications. Decision making under certainty. McMillan INFORMATION TECHNOLOGY FOR BUSINESS OBJECTIVES: The primary objective of this course is to familiarize the student with basic concepts of information technology and their applications to business processes and decision making. Marketing and Sales Systems. INTRODUCTION TO E-BUSINESS: Electronic Business. Value Chains in Electronic Commerce. INFORMATION SYSTEMS AND STRATEGIC IMPLICATIONS Data information systems. Mittal. Complete Business Statistics. EB RP Hooda. sampling distributions. TMH JK Sharma. Mathematics for Economics and Business. introduction to Programming and their Classification. Kruskal Walkusm K. systems applications in strategy building. Bayesian approach MODULE 5 Sampling. Introduction to central limit theorem Estimation. 6. support system. Mann Whitney test. COMPUTER HARDWARE AND SOFTWARE: Application and Systems Software. Multiple Correlation. 4. confidence interval. 3. Web Based Tools for Electronic Commerce. Pearson RS Bhardwaj. 2. system approaches. e-CRM. sign test. Composition of Intranet. run test. Correlation analysis. Electronic Commerce. Introduction to time series. Decision Tree. Mathematics and Statistics for Management. Hypothesis testing -basic concept.MODULE 4 Decision Theory. MODULE 6 Index Numbers construction and application. Business Statistics. Tests of consistency. World Wide Web. Statistics for Business and Economics. Internet. SCM. ANOVA ONE WAY AND TWO WAY. Managerial Statistics. median test rank sum test. KMS. TMH BR Dey. NON parametric tests. Production and Operation Management Systems. Hypotheses testing for mean and proportions for small and large samples. Internet Architectures. Regression analysis Linear and multiple regression.secular trend and applications BOOKS RECOMMENDED 1. Introduction to regression model building via SPSS. McMillan GC Beri. information system activities and resources. organizational sub systems Transaction Processing Information Systems. HPH Azel and Sounderpandian. Lag and lead in correlation. Business -9- . Human Resources Management Systems. Intranet.S test. difference between data and information. Chi square. Electronic Commerce Models. ERP and BPR. 5. 7. Sathyaprasad and Pradeep Rao. Types of Operating Systems – functional and cross functional system. ECommerce in India. uncertainty and risk. Accounting and Finance Systems. Methods of correlation analysis. FUNCTIONAL AND ENTERPRISE SYSTEMS: Management Information Systems. Business Statistics.
Pearson Williams and Sawyer. sectoral shares. 7. Systems Analysis and Design DECISION SUPPORT SYSTEM DSS and ES. exchange rates. Management Information System. Code of Conduct and Corporate Governance. Management Information Systems. Oxford BUSINESS PERSPECTIVES OBJECTIVES: The course aims to provide basic concepts and knowledge with regard to a business enterprise and its various functional areas. PRACTICAL: MS Office. MODULE -2 Key indicators of economic perspectives. agricultural output.Applications on Intranet. Group Decisions making. electricity generation. BOOKS RECOMMENDED 1. object oriented analysis and design ETHICAL AND SECURITY ISSUES IN INFORMATION TECHNOLOGY Need for security. Fundamentals of Information technology. forms of business enterprise Concept of business as a system. Management Information systems. 5. Excel. industrial diversification – SMEs policy and development – incentives for SSIs. Thomson Wanan Jawadekar. Business and Environment Interface. Information Technology. Gross Domestic product. Management Information Technology. TMH Ashok Arora and Akshya Bhatia. economic infrastructure. Industrial Sickness. Extranets. Software for Decision Support. 4. Thomson Introduction to Information Technology. TMH Carroll Frenzel and John Frenzel. Ralph Stiar and George Reynolds. MODULE . foreign trade. Business Ethics and Values. cyber terrorism and other measures preventing misuse of IT. money supply. 3.Components of Electronic Data Interchange and Electronic Data Interchange Communication Process.I Introduction: Concept. Business objectives. rate of inflation. DATA AND SYSTEMS INTERFACE Database Management Systems. PowerPoint. MODULE 3 Industrial and regulatory perspective of business: Regulatory role of government impact of political environment on business–industrial policy and performance –public sector – privatization –government and business interface –trends industrial production . 2. encrypting. social indicators. Nature and Scope of Business. SPSS. EB Mahadeo Jaiswal and Monika Mital. Electronic Data Interchange . forex reserves. Enterprise wide computing. Role of BIFR and status of entrepreneurship India MODULE 4 -10- . 6. security techniques – firewalls.
concept of MNCs and TNCs. Defining research problem. energy recourse management. criteria for good research. incentives for technological research. 4. Research proposal MODULE 3 Sampling Techniques. Business Environment. case studies. concept of Measurement and scaling. sources of primary data – observation. international business risk. Need for Research design. MODULE 5 Monetary and fiscal perceptives: Monetary policy. Classification of research designs.International business salient features of exim policy. Scaling techniques. effected of globalization. MODULE 1 Meaning and significance of Research in Management. Features of good research design. Instruments of monetary policy. Suresh Bedi. state budget. R&D environment. Generating research hypothesis. size of sample.Social and technological perspectives: Social responsibilities of business. Pearson Justin Paul. environmental cost audit –Technology policy technology transfer. characteristics of sound measurement. sampling errors. 7. union budget. recent growth trends in major industrial segments. MODULE 4 Sources of data – primary vs. They are also expected to learn basic statistical tools of analysis to sharper their research studies. MODULE 2 Formulation of research problem. Research process. Business Environment. BOOKS RECOMMENDED 1. factors influencing globalization. MODULE 6 Global environment: Meaning and levels of globalization. secondary data. survey and experimental studies. Types of sample Design – probability and Non Probability sampling designs. 3. Types of research – Historical studies. -11- . HPH Saleem. Different Approaches to research – Scientific method and non scientific Methods. impact on business. Steps in sampling. 2. fiscal policy. Business environment. information system for technology development. EB RESEARCH METHODOLOGY & TECHNICAL WRITING OBJECTIVES: The objective of this course is to develop the research skills of students in investigating the research problems with a view to arrive at objective findings. 6. finances of union and state and finance commissions. Business Environment. Research Design. questionnaire construction and design. Global Buisness Management. 5. Business Environment. interpretation of data and conclusions of their investigation in the form of systematic reports. EB Adhikary. survey method. Interview methods. TMH Raj Agarwal. WTO. the manager and researcher relationship. McMillan Palle Krishna Rao. EB Francis Cherunilam.
Test of randomness. technical proposal. target audience. PHI Daniel Riordan and Steven Pauley. Average rate of return. 3. Term loans. final reports. Thomson Panneerselvam. MODULE 7 Technical Report writing. Basic principles in estimating costs and benefits of investments. Types of reports objectives and function of report formal and informal. Measures of variation. Biztantra FINANCIAL MANAGEMENT OBJECTIVE: To provide a strong conceptual foundation for corporate finance and an overview of the global and Indian context. Appraisal criteria – pay back period. Biztantra Alan Bryman and Emma Bell. Warrants. Research Methodology. Research report format. Long term financing: shares. precis writing and reporting committee findings. Research Methodology. report writing process. Net present value. 5. Business Research Methods. Time value of money. MODULE – 1: INTRODUCTION TO FINANCIAL MANAGEMENT: Scope. Management Research Methodology. Cost of Equity and reserves. MODULE – 2: FUNDAMENTAL CONCEPTS IN FINANCIAL MANAGEMENT: Risk and Return trade off. TMH Dipak Kumar Bhattacharyya. EB KN Krishnaswamy. progress reports. 9. one and two sample tests. Valuations of bonds and stocks. Lease financing. instructions manuals. Measuring portfolio Risk.MODULE 5 Processing of Research data – Editing. Business Research Methods. classification and Tabulation. 4. Interface of Financial Management with other functional areas. Role of Financial Manager. OR Krishnaswami & Rangantham. Discriminate Analysis. Data Analysis by software packages. Measures of central tendency. Persuasive nature of reports. the financial environment: Markets and Institutions. Capital Asset pricing model. level of significance. 2. Venture capital financing. Presentation of a report. Internal rate of return. Sivakumar and Mathirajan. MODULE – 3: INVESTMENT DECISIONS: Nature and importance of capital budgetary process. 7. 8. weighted average cost of capital. Functions. cluster Analysis. Risk in a portfolio context. coding. Oxford William Trochim. Business research Methods. MODULE 6 Hypothesis testing – Null and alternate hypothesis. BOOKS RECOMMENDED 1. Methodology of Research. Factors affecting cost of capital. Risk analysis in capital budgeting. Research Methods. Cost of preferred stock. Technical Report Writing Today. MODULE – 5: -12- . Pearson Wiilam Zikmund. 6. HPH Donald Cooper and Pamela Schindler. guidelines for effective writing. Measures of Dispersion and skewness. Debentures. Hybrid financing. Benefit cost ratio. correlation and Regression analysis. Objectives. MODULE – 4: COST OF CAPITAL AND SOURCES OF FINANCE: Cost of debt. Reports for Decision Making. pre-research proposals. ANOVA.
Check Sheets. Financial and Combined. stock split. TMH Khan and Jain. Fixed Station. condition Maintaining. MODULE – 6: DIVIDEND POLICY: Introduction. Bonus issues. 4. Determinants. Credit management.CAPITAL STRUCTURE: Introduction. QUALITY MANAGEMENT Inspection V/S Quality: Seven Stages of Quality. Plant Layout Types: Product. 6. 2. TMH John Wild. Leverage and firm value. Control Charts. Garden and M M Hypothesis. Histogram. Concept of “5S” House Keeping. Scatter Diagram. Method Study. Work Measurement. Product Design Criteria. MAINTENANCE MANAGEMENT Different Types of Maintenance: Breakdown. TMH PRODUCTION AND OPERATIONS MANAGEMENT OBJECTIVES To familiarize the concepts of production and operations management systems and to appraise customer expectations of quality and relationships and to update and Technologies to meet global competition and to understand functions of interrelation departments and decisions involved therein for effective operations management. TMH James Van Horne and John Wachowicz. Factors affecting capital structure. PLANNING -13- . Fundamentals Financial Management. Capital structure theories: Net income approach. BOOKS RECOMMENDED 1. Modern Practices of Production Management. Leverages: Operating. 7. Miller Modigliani propositions I and II. Merits & Demerits: Volume – Variety relationship. Stratification. OPERATIONS MANAGEMENT Plant Location Criteria. Thomson Paresh P Shah. Process. Cause and Effect Diagram. Limited Resources. Managing various components of working capital. Financial Management. 8. Financial Management. Desired Output. Net operating income approach. MODULE – 7: WORKING CAPITAL MANAGEMENT AND FINANCING: Meaning. Total Productive Maintenance (TPM). Importance. Dividend theories – relevance and irrelevance: Walter. EB Prasanna Chandra. 5. Features of an optimal capital structure. QFD and FMEA & POKAYOKE. Concept of Total Quality Management + Problems. Introduction to SIX SIGMA. Financial Management. Seven Tools of Quality Circles. Financial Statement Analysis. Cell Layout. Determinants of dividend policy. 3. Predictive. Financial Management. Vender Development and Vender Quality Rating. Line Balancing. Pareto Chart. Tools for analysis and managing working capital. Various Techniques of Method Study and Work Measurement + Problems. Preventive. ISO 9000 & ISO 14000. Subramanyam & Robert Halsey. Buy back of shares. Work Study. Pearson Brigham & Houston. Concept of OEE (Overall Equipment Effectiveness) + Problem. Basic Financial Management. Biztantra Ashok Banerjee. Cases – How to improve quality. Dividend decisions and valuation of firms. Prasanna Chandra. Excellence in all Subsystem Leading to Organisational Excellence. Tax issues. Concepts at working capital. Fundamentals of Financial Management.
Pareto Principles. Productions and Operations Management. Production and Operations Management. SPC. Productivity. Operations Management. Operations Management. To make the students to understand the linkages between corporate vision mission strategies policies and human resources management. concept of learning organization and knowledge management. Capacity Planning and Assessment. Pearson Kansihka Bedi. 6. Productions and Operations Management. Production and Operations Management. legal environment structural reforms their implication for HRM in India. 2. Union and non union HRM Comparison of conventions models and HRM MODEL. Line of Balance. 5.to Monthly – to Weekly – to Daily. WIP: Lean Manufacturing. Biztantra Mahadevan. Concept of Special Purpose M/C (SPM’s). Work Instructions. -14- . SN Chary. HPH Martin K Starr. Standard Operating Procedure. BOOKS RECOMMENDED 1. Concept of Value Engineering. Emergence of Human Resource Management as a distinct model of people management. Lead-time Management. Production and Operations Management. To help the students to understand the intricacies o Human Resources management and acquire skills in effectively managing human resources in whatever functional areas of management they would be engaged MODULE 1 Environmental context: New economic policy and changing business. JIT.Material Requirement Planning (MRP). Automation. Yearly Planning – to Quarterly. workers and unions to structural adjustment. response of the management. Cost Control V/S Cost Reduction.. Designing Production Systems at Shop Floor. FGS: Push V/S Pull System. Oxford William Stevenson. 3. Line Balancing. Breakdowns & etc. Productions and Operations Management. Production Planning and Control. MATERIAL MANAGEMENT Inventory Management: RMC Inventory. Monitoring Productivity Measurements. EB Chunawalla and Patel. Supply Chain Management & Logistics Management – Introduction. 4. ABC Analysis. IS HRM possible in India Various obstacles to its implementation. MANUFACTURING TECHNOLOGY CIM / CAD Introduction. 7. technological. MODULE 2 The Paradigm shifts in people Management. socio-economic and political. Quality. Thomson HUMAN RESOURCES MANAGEMENT OBJECTIVES To prepare the students to understand the changing environment and its implication for managing the Human Resources to achieve the competitive advantage and corporate excellence. TMH Norman Gaither and Greg Frazier. Master Production Scheduling. Spares: EOQ & Breakeven Analysis to Reduce Total Inventory Cost. Enterprise Resource Planning (ERP). TMH Upendra Kachru. 8. Advantages of Pull System.
bonus. productivity bargaining. systems of promoting equity compensation/rewards. issues and problems. Biztantra -15- . laws on wages. Fisher. MODULE 9 Labour management relations: Objectives and theories of industrial relations. law on industrial relations. Managing Human Resources. Schoenfeldt and James Shaw. managerial unionism BOOKS RECOMMENDED 1. performance coaching and counseling. Human Resource Management. career planning and management. MODULE 7 Performance management and appraisal: Concept. dearness allowance. philosophy and process. HRD movement in India – HRD or HRM for total quality management. VSP Rao. Human Resource Management. changing nature of industrial relations. HRD experiences of different companies. MODULE 4 Human Resource Planning: Concept of Human Resource Planning meaning objectives scope corporate planning and human resource planning process methods and techniques of human resource planning human resource information system MODULE 5 Resourcing and recruitment. linking corporate strategies and policies with Human Resources Management. EB 2. employees associations. scope and functions: Perspectives of Human Resource Management. trade unionism in India. performance appraisal systems. training and development programmes. objectives. trade union law. selection and socialization. MODULE 10 Trade unions and trade unionism: Theories of trade unions. characteristic features of industrial relations in India. objectives. human resources development for managers and workers. state and industrial relations. bonus and social security. managerial compensation. TMH 3. meaning. performance management for team and team appraisal. employee benefits. the dilemma of practice. labour and industrial relations policy. compensation systems. collective bargaining-a method of managing employment relations. MODULE 8 Compensation/rewards system: Significance of reward system in business organization. objectives. Wayne F Cascio.MODULE 3 Concept of Human Resource Management: Meaning. legal and social constraints on employment MODULE 6 Human resources development: Concept. promotion and transfers.
7. customer equity. Marketing plan. Market research system. customer life time value. Marketing Communication. data warehousing. TMH Robert Mathis and John Jackson. changing consumption pattern of global consumer and Indian consumer. demand measurement and forecasting. Company orientations towards the Marketplace. Fundamental Marketing Concepts. Product and product mix decisions. Human resource Management. Raymond. Human Resource Management. Events and Public Relations. -16- . advertising and sales promotion. constructing a customer database. analyzing consumer markets and key psychological processes. Pearson Jyothi and Venkatesh. Creating brand equity and Brand Strategy. Brand Positioning. Competitors. Strategic Planning. 6. the Buyer decision process and theories of consumer decision-making. Managing Marketing channels. marketing intelligence and information system. buyer behaviour. Barry and Patrick. Thomson Gary Dessler. Pearson MARKETING MANAGEMENT Present to the students an insight into the basic concepts of marketing. 9. Product Life-Cycle marketing strategies. Pricing strategies and programs. elements of marketing and marketing strategy and to develop in them application skills towards managerial decision-making based on theoretical knowledge. MODULE 2: MARKETING TRENDS Scanning the environment. Human Resources Management. management of product lines. Marketing and customer value.4. MODULE 3: CUSTOMER CONCERNS Building and maximizing customer value. 8. John. Impart an grasp on the crucial topics like market segmentation. Human Resource Management. MODULE 1: AN INTRODUCTION TO MARKETING AND ITS BASIC CONCEPTS Meaning and Scope of Marketing. Oxford Angelo DeNisi and Ricky Griffin. implications. satisfaction and loyalty. Marketing in the Indian Economy. data mining. Human Resource Management. Biztantra Wayne Mondy and Robert Noe. Human Resource Management. customer relationship management customer profitability. measuring customer satisfaction. value chain MODULE 4: STP AND THE MARKETING MIX Identifying Market Segments and Targets. 5.
Balanced. Problems of Rural Marketing. ASSIGNMENT PROBLEMS Traveling salesman problem. Pearson. Sensitivity analysis only just to know no problems need be worked out and software packages to be used to solve LP models. MODULE 1 Introduction to OR. Optimization concept. Maximization. Kotler & Koshy. Introduction to LP. different methods for finding initial solution – VAM. 2007. Marketing Management.A. Unbalanced. Scope of OR in business activities. and maximization as objective Scope of transportation models. benchmarking. 3rd Edition. Iteration. HPH QUANTITATIVE METHODS & OPERATIONS RESEARCH OBJECTIVES To introduce students to tools and techniques of OR and to equip them to make optimal managerial decisions. Duality in LP. Biztantra Czinkota and Kotabe. 8. focusing. Introduction to Marketing. Row Minimum. Rajen Saxena. Marketing Management. Implications of Global marketing. McMillan S. Marketing Management. Oxford Joel R Evan and Barry Bervan. TRANSPORTATION MODELS Nature and scope of transportation and allocation models. Imbalance in total availability and total allocation – impossible shipments. Marketing Management. flattening. Corporate social responsibility in Marketing. empowering & customer engagement MODULE 6: RURAL MARKETING Rural market environment. marketing Organization). and other methods. 3. Sherlekar. internal marketing. Infeasible. Network marketing. OR Models: Linear programming. 4. advantages. EB Adrian Palmer. Alternate solution of LP. (country-of origin effects. BOOKS RECOMMENDED 1. Thomson Ramaswamy and Namakumari. Rural Marketing Strategies. degeneracy. its economics interpretation. Column Minimum. accelerating. e-choupals. product mix and various managerial applications and Graphical method of problem solving. Methods of allocation. Marketing Management. outsourcing. 5. Formulation of dual problems. Environmental concerns. Tests for optimality. -17- . TMH S Jayendran. Finding optimal solution. Marketing. merging. N-W Corner Rule. Online marketing Challenges. 7. supplier partnering. 6. 2. Alternate methods of solutions. Scope. Importance of OR.MODULE 5: NEW TRENDS Direct Marketing. Marketing Management – A South Asian Perspective. Problem formulation.
precedence. EOQ formula. BOOKS RECOMMENDED 1. Quantitative Techniques in Management. Application of simulation. no problems and No Graphical method) SIMULATION Introduction to basic concepts. Meaning and importance of inventory management. Processing ‘n’ jobs through 3 machines. Operating characteristics of queuing system.sum games. Types of Inventory control methods MODULE 5 Theory of games – introduction. description of other queuing models (only description) SEQUENCING PROBLEMS Processing 'n' jobs through 2 machines. float. ND Vohra. economic lot size. activities. . TMH -18- . errors and dummies. McMillan 2. time cost considerations (No resource leveling) MODULE 4 Inventory models. No 2 jobs on ‘n’ machines REPLACEMENT MODELS Replacement of items deteriorating with time. Network components. Project crashing. Problems based in EOQ formula. NOTE: TEACHERS ARE ADVISED TO EXPOSE STUDENTS TO VARIOUS SOFTWARE PACKAGES. Quantitative Techniques. critical evaluation of software and using customized software. Dominance theory.MODULE 2 Queuing theory (waiting line). Single Queue. project time calculations. Replacement of items that fail completely. Probabilities in PERT analysis. Multi server. Critical path analysis. Probability distribution in queuing system. JK Sharma. description of other models and their managerial application (only description. Essential features of queuing system. Saddle point. Simulation procedures. two person zero . WHEREVER POSSIBLE. Single server/Single Queue. Introduction to PERT. (No group replacement) MODULE 3 Network models. events. CPM techniques.
computer resources. Sweeney. Ralph Stair and Michael Hanna. THE RIGHT TO INFORMATION ACT. Pearson 6. MODULE: 1 Introduction . THE COMPETITION ACT.Overview of Business laws in India . Operations Research. powers and functions information officers. Frederick Hillier and Gerald Lieberman. 2000: Significance of E. consideration. 2005: Background. paperless society importance terms in IT Act. offences and penalties under the Act. Operations Research. Quantitative Analysis. Balasubramani and Tamilarasi. components of competition act. 1872: Salient features covering essentials of Contract. offences and penalties. acceptance. Barry Render. contingent Contracts.3. JK Sharma. offer. TMH 7. competition commission of India. offences and penalties. McMillan 5. Thomson 4. transparency. Operations Research. rights of the citizens to get information of the Public Authority (Central and State Government). salient features covering important terms in the act. Williams. Natarajan. certifying authority. digital signature. (BUSINESS RELATED MATTERS ONLY) MODULE: 2 THE INFORMATION TECHNOLOGY ACT. The constitution of India with special reference to economic principles enshrined in the constitution. Pearson LEGAL ASPECT OF BUSINESS OBJECTIVES To equip students to have the glimpses of various business legislations in the global environment and to make students understand legislations and enabling them to assert their rights emerging out business at the same time knowing the compliance of legal requirements of business transactions.Commerce and Egovernance. MODULE: 3 THE CONTRACT ACT. cyber crimes.sources of business law. Article 246 read with Schedule 7 of Indian Constitution. Quantitative Methods for Business. Salient features of sale of goods act 1930 -19- . Anderson. 2002: Salient features covering essentials of competition.
THE CONSUMER PROTECTION ACT. grant of patent. environment pollutants. 1956: meaning of company. UN protocol on Human Rights. Business Law for Management. MODULE: 5 INDIAN COMPANIES ACT. memorandum of Association. fundamentals rights. Defects and deficiency. Sumathi. P. Business Law. discrimination. quorum. rules regarding ownership of immovable property. patentee. harassment of women in organisation. Inventions and Noninventions. different kinds of meeting.K. powers and rules of central government to protect and promote environment in India. Sarvanvel and S. hazardous substance. money laundering. K. treatment of complaints of goods and services. EMR. (Cmde) P. WTO and patent rules. whistle blowing. surrender of patent. types of pollution. MODULE: 6 WOMEN AND HUMAN RIGHTS AT WORK-PLACE: Gender Equality. FOREIGN EXCHANGE MANAGEMENT ACT. C L Bansal. Supreme Court on protecting women rights at workplace. environment pollution. agenda. decided cases on Basumathi Rice. penalties and offences. 1986: concepts of environment. Business and Corporate Laws. Goel. infringement of patent. S. 1986: Rights of the Consumer. 1970 & 2004: Patent. NHRC. IPO. opposition to patent. MODULE: 4 THE INDIAN PATENT ACT. TMH 3. prons and cons. Legal Aspects of Business. national commission. causes for ozone layer depletion. 4th edition. district forums. services included under the act. 3rd Edition. HPH. Turmeric. Business Law for Management.R. Bulchandani. difference between private and public company. 2nd edition. book building. occupier.S. BOOKS RECOMMENDED 1. directorate of enforcement. types of company. hawala transaction. winding up of the companies. state commission. nature of human rights. EB 2. types. articles of association. Prof. Gulsan. Tomato and Pharma products. Job reservation in private sectors. HPH. remedies. resolutions. ENVIRONMENT PROTECTION ACT. -20- . global warning. 4. 1999: Definition of Foreign Exchange. EB 6. Akhileshwar Pathak. Business Law for Managers. money changer. Biztantra 5.
Innovation and entrepreneurship. government policy and SME in India. Causes for Interest in Intrapreneurship. Definition of Entrepreneur Today. Identify and Evaluate the Opportunity. Develop a Business Plan. Module 3 SMALL & MEDIUM ENTERPRISES (SME) Module 4 STARTING THE BUSINESS . techniques for improving the creative process. Creativity.Climate for Intrapreneurship. Module 5 LEGAL ISSUES FOR THE ENTREPRENEUR -22- . Managerial versus Entrepreneurial Decision Making. Intrapreneurship.1 . concept and definitions of SME. Intrapreneurial. The Future of Entrepreneurship Module 1 THE NATURE AND IMPORTANCE OF ENTREPRENEURS 6 hrs The Entrepreneurial Process. Product Planning and Development Process. Leadership Characteristics. 0• To inculcate the spirit of entrepreneurship in students and make them job creators instead of job seekers 0• To develop the skills required to prepare a Business Plan 4 hrs Nature and Development of Entrepreneurship. Test Marketing Stage. Module 2 THE ENTREPRENEURIAL AND INTRAPRENEURIAL MIND 4 hrs Role of SME. corporate entrepreneurship.BUSINESS IDEA & INNOVATION 8 hrs Business idea. intrapreneurial leadership characteristics. problems for SMEs. Establishing in the Organization. Establishing intrapreneurship in the organization 4 hrs Various forms of organization. causes. barriers to creativity. . causes. Opportunity Recognition . Concept Stage Product Stage. symptoms and remedial measures of sickness. climate. Entrepreneurship. Corporate versus Intrapreneurial Culture. Legal Issues in Setting up the Organization. Sickness in SME.ENTREPRENEURSHIP AND NEW VENTURE CREATION Objectives: 0• To make students to understand the different dimensions of entrepreneurship. Entrepreneurial Decision Process. Establishing Evaluation Criteria.3. criteria to identity sickness. institutional support for SMEs. The various statutory registrations and clearances required. Idea Stage. growth and performance of SME sector. Manage the Enterprise. Entrepreneurial Careers and Education. Determine the Resources Required. Role of Entrepreneurship in Economic Development. factors affecting entrepreneurship — qualities of successful entrepreneurship.
feasibility and evaluation. Using and Implementing the Business Plan. Testing the Waters. michael p. Entrepreneurship. The Beta Launch. Market Calibration and Expansion. Prentice Hall of India -23- . Nature of Venture Capital.An Overview. presenting and obtaining the funds. Formalizing the Vision for The Venture. Excel books 2. what is the Business Plan? Various types of business plans. Penetration Strategies. Creating the Right Environment. Diversification Strategies. Various Misconceptions. Hisrich. Private Placement. Validating the Venture Concept.lall. peters. Mathew J Manimala :. Funding from Banks and Financial institutions. and shephered. The Alpha Stage: The Shift from Planning to Product Creation. turnaround strategies.6 hrs Project Preparation. Internal or External Funds.Entrepreneurship at the Crossroads . Types of Investors.The marketing plan.Dynamics of Entrepreneurial Development and ManagementHPH 3. Building the Prototype of the Business. From Corporate Venture to Business. sixth edition. Procedure. The financial plan Module 6 PROJECT PREPARATION AND APPRAISAL Module 7 FINANCING THE NEW VENTURE 6 hrs Sources of capital . Updating the Plan. Zimmerer & Scarborough – Essentials of Entrepreneurship & Small Business Management. Private Offerings. Governmental and Developmental Sources. dean a: entrepreneurship. tata mcgraw-hill. Types of Loans. Prentice Hall of India 6. Product Development Strategies. Market Scope Strategy. Various schemes. 2007 4. Different sections of the business plan . Approaching. Mohanty – Fundamentals of Entrepreneurship.. Bootstrap Financing. M. Capturing Strategic Value REFERENCE BOOKS: 1. FDI Module 8 MANAGING and GROWING THE NEW VENTURE 8 hrs Risk Reduction Strategies for New Entry Exploitation. Vasant Desai :.. Module 9 CORPORATE VENTURING 14 hrs The necessity of Corporate Venturing. robert d. Format of business plan. Writing of business plan. and Growth Strategies: Where to Look for Growth Opportunities. Debt or Equity Financing. The organization plan.Biztantra 5. Imitation Strategies. Measuring Plan Progress. Venture Capital . Market Development Strategies. Why Some Business Plans Fail.
3. Legal and Regulatory Philanthropic issues. cross religion & cross racial issues. Module 3 EXTERNAL CONTEXT 10 hrs Ecology: The dimensions of pollution and resource depletion. Accountability issues. the ethics of control. training and development of directors. The role of opportunity and conflict. Module 2 INDIVIDUAL & ORGANISATIONAL FACTORS 10 hrs Moral philosophy — definition and different perspectives. Consumer Privacy Module 4 INTERNAL CONTEXT — EMPLOYEE 10 hrs Job discrimination — its nature and extent. The employee Rights. the social costs view of duties. Discrimination — utility. Thee firms duties to the employees. board structure. the ethics of conserving depletable resources. Consumers: -Markets and consumer Protection. Cognitive moral development. Teleology and Deontology. Advertising Ethics. Affirmative action. The role of Corporate Culture and Leadership. History of the development of business ethics. Integration of the various perspectives. Corporate Governance — a dimension of ethical making. organizational factors. The ethics audit. The due care theory. the multinational corporation and various ethical issues. Module 5 BUSINESS ETHICS IN A GLOBAL ECONOMY 10 hrs Ethical perceptions and international business. Need for organizational ethics program. Interpersonal relationships in organization. Framework for ethical decision making – Individual factors. Module 6 CORPORATE GOVERNANCE 10 hrs Meaning. rights and justice. -24- . The employee’s obligation to the firm. performance evaluation of board.2 BUSINESS ETHICS AND CORPORATE GOVERNANCE OBJECTIVE: To enable students to critically examine ethical dilemmas and to understand the importance of governance mechanisms in a globalized economy. Economic issues. Global values. structure and business ethics. Virtue ethics. Justice and Fairness. Arguments for and against business ethics. Module 1 AN OVERVIEW OF BUSINESS ETHICS 10 hrs Definition and Nature of Business ethics. Need and benefit of business ethics. Code of Conduct Ethics training and communication. Accounting standards & accounting disclosures. systems to Monitor and enforce ethical standards. Competitive issues. cross cultural. The of care. role of independent directors. current context of CG in India. Board objectives and strategies. Gender issues. Moral reasoning. The relativist perspective.
V. -25- . C. Government And Society. Corporate Governance.. 4.Raj Agarawal :-Business Ethics Biztrantra 5.REFERENCE BOOKS: 1. Velasquez – Business Ethics: Concepts & Cases. Prasad – Corporate Governance. Mcgraw-Hill 2. New Age International (P) Ltd. Steiner And Steiner.Bajaj. Prentice Hall Of India 7. Prentice Hall Of India 8. Baxi. Gopalaswamy – Corporate Governance.S. Laura P. Hartman. Excel Books. 3. P. Perspectives In Business Ethics. O C Ferrell-Business ethics-Biztantra. Mcgraw-Hill 6.
As industrial or business marketing is emerging as one of the major employment provider. advertising budgets. sales promotion. Marketing strategies for each of industrial customer categories. strategies for competitive bidding. Module 2 DIMENSIONS OF BUSINESS MARKETING 14 hrs What is Industrial/Business Marketing. government. pricing strategies. performance evaluation. Module 1 BUSINESS MARKETING PERSPECTIVE 14 hrs Understanding of the concept of Business marketing in contrast with the consumer marketing.BUSINESS MARKETING Course objective The subject is designed to give insights to the students about the applications of marketing concepts in business to business marketing scenario as it is different from consumer marketing due to some inherent characters. recruitment. Industrial Marketing. publicity.M1 . Industrial Marketing. industrial pricing process. cost fundamentals. Krishna K Havaldar. channel administration. and selecting channel members. sales territories. Francis Cherunilam-Industrial Marketing . Unique characteristics of each type of industrial customers. channel member performance Module 4 BUSINESS ADVERTISING. Mcgraw-Hill 2.pearson 4. Classification of Industrial customerscommercial enterprises. tradeshows. participants in the business marketing channel design. Classification of Industrial products. Industrial Marketing. Characteristics of Business Marketing. Module 3 MANAGEMENT OF MARKETING CHANNELS 10 hrs Business marketing channels. Competitive biding.HPH -26- . Prentice Hall Of India. managing B-B advertising. pricing methods REFERENCE BOOKS: 1. selection. Types of Organizational customer. Difference between Business and Consumer Marketing. Mukherjee. Excel Books 3. Robert Reeder. account management Module 5 PRICING DECISIONS IN BUSINESS MARKETING 10 hrs Meaning of price. Classifications and characteristics of Industrial Products. institutions. measuring advertising effectiveness. Purchasing Orientations and Practices of Business Customers. Nature of Demand in Industrial Markets. motivating channel members. motivation. quotas. types of resellers. sales force organization. training. Environmental Analysis in Industrial/ Business Marketing. pricing across PLC.S. sales effort control. compensation. Role of personal selling in business marketing. nature of industrial goods and services. H. pricing objectives. internet based marketing communications. the subject needs a special attention. Market segmentation and B2B Marketing. SALES PROMOTION & PUBLIC RELATIONS 12 hrs The role of advertising in Business marketing.
Kenneth C Clow . experience and credence properties. Tata Mc Graw Hill. David L. 2004 -27- . Prentice HaIl 6. Dwayne D Gremler and Ajay Pandit.G Bateson. strategy”. Valarie A Zeithamal. and Jochen Wirtz. Expanded mix: . Ravi Shankar.Service product (including service blueprinting). NGOs and public utility services. C. Customer relationship and marketing research 15 hrs 4Ps of Marketing: . Thomson.” Excel Books 9. Consumer choice Module 3 CUSTOMER EXPECTATIONS 8 hrs Meaning. 0· To make student understand the differences between marketing of goods and services. “Essentials of Services Marketing: Concepts.” Services Marketing — The Indian context”. tourism.Sahajan – Services Marketing – HPH 4.Search. Srinivasan. Customer perceptions: .people. “Services Marketing. Module 2 FOCUS ON THE CUSTOMER 10 hrs Consumer behavior in services: . Rajendra Nargundkar. First Edition. hospitality. 2002 7. Krutz :. Excel Books 2. wellness (health care). retail. “Services Marketing — Text and cases”.Tata Mc Graw Hill 8.Definition and characteristics of services Difference between goods and services — Gaps model of service quality. Prentice Hall of India. telecom. “Services Marketing — The Indian Perspective.Customer satisfaction.SERVICES MARKETING Objectives: 0· To develop insights in to the field of services marketing. Christopher Lovelock. REFERENCE BOOKS: 1. K Douglas 1-loffinan and John E. Mary Jo Bitner. Bhattacharjee. place and promotion. Biztrantra 5. 2008 3.S. types and influencing factors.People. R. technology. Services Marketing.Services Marketing. 0· To expose the students to marketing in various services industries of India. Module 4 SERVICES MARKETING MIX Module 5 SERVICE INDUSTRIES IN INDIA 15 hrs Marketing strategies in service sectors like financial. “Services Marketing” Special Indian Edition. Strategies and cases”. service quality and service encounters. Dr.M2 . Module I INTRODUCTION 12 hrs Emergence of GATS in world trade — Service sector and Indian economy. process and physical evidence. price.
The course deals with various aspects of sales management for coordinated sales efforts in achieving the over all corporate goals and effective management of marketing channels Module 1 INTRODUCTION TO SALES MANAGEMENT 4 hrs Sales Management: Its Nature.Planning for and Recruiting Successful Salespeople. Stock Control. Receiving. Relationship Marketing Era. Inward Transport. Warehousing. Directing The Sales Team . and Legal Responsibilities of Sales Personnel 9 hrs Building Relationships through Strategic Planning. Compensation for High Performance. The Market-Driven Sales Organization. Bar Coding and Scanning. Channel Intensity.Channel Structure.The Management of Sales Training and Development. Streamlining the Logistics Process. Comprehensive Sales Force Cases and Exercises Module 3 CONTROLLING THE SALES TEAM 7 hrs Logistics and its importance. Evaluation of Salespeople’s Performance. staffing the Sales Team . Social. Roles of Channel Members. Channel member and their roles. Rewards. Forecasting Market Demand and Sales Budgets Design and Size of Sales Territories. Returns. Sales Objectives and Quotas.The Production Era. and Socialization of Successful Salespeople. Functions of Logistics management . Contents of the Sales Training Program: Sales Knowledge and the Selling Process. Training the Sales Team . Leading the Sales Team Module 2 PLANNING THE SALES TEAM’S EFFORTS 6 hrs Analysis of Sales and Marketing Costs. Placement. Artificial Intelligence.M3 . Channel Flows and Costs Module 5 MARKETING CHANNELS -28- . Types of Channel Intermediaries at Each Level. Physical Distribution Management. The Sales Era. Technology in Logistics. Strategic Issues in Logistics Management Module 4 MARKETING LOGISTICS 7 hrs Evolution of Marketing Channels. Importance of Communication in Logistics.Motivating Salespeople toward High Performance. Communication Technology. The Marketing Era. Channel Functions. Expert Systems. and Waste Disposal. Recycling. Order Picking. Ethical. and Responsibilities. Outward Transport. Designing marketing channels . Selection.Electronic Data interchange (EDI). Materials Handling.SALES AND MARKETING CHANNEL MANAGEMENT Course Objective The Course has been designed to understand the importance of sales management and Marketing channel management for the overall success of the marketing efforts of an organization.Procurement /Purchasing.
Risk Factors. Krishna Havaldar And Cavale. Horizontal Marketing Systems. Administrative Factors. Screening. Types of Wholesalers . Contractual VMS.7 hrs Importance of Channel Integration. Impact of Information Technology on Wholesaling Challenges in Wholesaling -Inventory Management. Tata Mcgraw-Hill 6. Marketing Channels. Members . Managing Channel Relationships . Sales And Distribution Management. Source of Employment . Sales & Distribution Management. Administered VMS. Increased Services. Marketing Mix Decisions Trends Shaping Wholesale Distribution Functional Overlap. Growth of MultiChannel Marketing Systems.Retailing and its Importance Importance to Consumers. Product Factors.Corporate VMS. Motivating Channel Members. Tapan Panda And Sunil Sahadev. Power 10 hrs Wholesaling and its importance. Vertical Marketing Systems. Excel Books 4. Dasgupta.Sales Factors. Sales Management. Customer-Driven Refinement of Existing Channels. PHI -29- . Experience Factors. PHI 3.. Agents and Brokers. Manufacturer’s Wholesalers.Cooperation and coordination. S. Sales And Distribution Management. Criteria for Selecting Channel Members . Distributor Advisory Councils. Gupta. Sales Management. PHI 5. Recruiting Manufacturers. Modifying Channel Arrangements PLC Changes. Conflict. Oxford Publications 2.Target Market Decisions. Pricing and Credit. Designing and Managing Hybrid Channel Systems Module 6 CHANNEL INTEGRATION Module 7 CHANNEL MANAGEMENT 10 hrs Recruiting Channel. Hybrid channel system. Anderson. Regional Coverage Organizational Form and Size.L. Types of vertical marketing systems . Financial Planning and Management . Strategic Issues in Wholesaling .Merchant Wholesalers.Evolution of Retailing and types of retailing Module 8 WHOLESALING & RETAILING REFERENCE BOOKS: 1. Sales Management.Recruiting as a Continuous Process. Still And Cundiff. Coughian. Promotion Management.
investment constraints —investment strategy — investment v/s speculation — arbitrage .Preference shares — Equity Shares — Real Estate— commodity markets — bank deposit — insurance — mutual funds — foreign exchange . To provide students with a conceptual and analytical framework of different financial instruments. FPO. Bonus Issue & Preferential Issue. Trading Procedure.F1 . Module 3 STOCK MARKET & INSTITUTION 9 hrs Definition. Primary Market — P0.futures — options — swaps Module 2 INVESTMENT AVENUES 9 hrs Dematerialization of securities. Market Indices.techniques of risk mitigation . To give an overview of the global markets and their impact on the domestic markets 6 hrs Definition — micro & macro economic concepts relating to investment .gambling — types of investors — investor behavior Module 1 INTRODUCTION TO INVESTMENTS 7 hrs bonds — debentures .Money market instruments — derivatives — forward . To familiarize students with portfolio management techniques that challenges a financial manager. Rights Issue. Book Building. 2.risk return optimization — credit rating . their risk and returns and strategies in managing funds. markets. meaning and measurement of Risk — Classification of Risk — diversitification — Statistical tools used in risk management . 4. To provide students with a conceptual framework of evaluating various investment avenues. Stock Exchanges & SEBI.investment objective — investment process . Secondary Market — Cash & Derivatives Markets.INVESTMENT ANALYSIS & MANAGEMENT Course Objective 1. Settlement process. 3.beta coefficient — hedging – Using derivatives in risk management Module 4 RISK MANAGEMENT 7 hrs Sources of information on investment — factors affecting investment — Fundamental analysis — Technical analysis — efficient market Hypothesis Module 5 INVESTMENT ANALYSIS -30- . Margin System. regulations. Role of Stock Brokers.
Security Analysis And Portfolio Management. Mcgraw-Hill 4. World market indexes. Alexender & Bailey. FCCBs. Security Analysis And Portfolio Management. Jensen & Treynor Model CAPM — SML and CML — factor model and arbitrage pricing theory — Portfolio construction. Fundamentals Of Investments. Kevin. Tax issues relating to investments Module 6 INVESTMENT EVALUATION 8 hrs Concept — Markowita model — Sharpe.pearson 3.various valuation methods & models — bond valuation — equity valuation — futures pricing — options pricing — tangible asset valuation. Foreign Bonds.HPH 5. Sudhindra Bhat. PHI 7. Relationship between trends in global markets and the domestic markets. Module 8 GLOBAL MARKETS REFERENCE BOOKS: 1. GDRs. Global Mutual Funds. S Chand & Co 6. Fischer And Jordan. Investment Analysis And Portfolio Management. Excel Books 2. Portfolio Management. PHI -31- . Preeti Singh – Investment Management. Investment Management.7 hrs Concept — Time value of Money . revision & evaluation Module 7 PORTFOLIO MANAGEMENT 7 hrs Global Investment benefits. PrenticeHall. Prasanna Chandra. Developed and Emerging Markets. ADRs. Bhalla V K.
Designing capital structure and instruments.Recent Policy Developments 12 hrs Banks — Operations & Special Role of Banks — Specialized Financial Institutions — EXIM. Small Savings and Provident Funds . Institutional Placement. SIDBI.Loan Companies . Mergers & Amalgamations. IFCI .Monetary Policy of the RHI . Module 5 MUTUAL FUNDS 8 hrs Organization . Structure and Growth. Private Placement.Universal Banking & Innovations — Securitization — RTGS & ECS .Investment Companies — Leasing & Hire Purchase . Corporate Advisory Services. NABARD.Provident Funds.General Insurance Corporation Module 2 BANKS & INSTITUTIONS Module 3 NON-BANKING FINANCE COMPANIES 8 hrs NBFCS.Mutual Benefit Financial Companies -Venture Capital Funds . HUDCO. an Overview .Financial System and Economic Development — Indian financial system — SEE3I .Co—operative Banks — Features.Factors & Forfeiting .FINANCIAL MARKETS & INTERMEDIARIES Course Objective 0· To provide students with conceptual and regulatory framework within which the financial intermediaries operate. Types. Bought out deals.Types of Funds . 0· To familiarize students with the various management and operational aspects of markets and financial intermediaries.Credit Rating .Return on Investment in Units — Regulations -32- . preparation of prospectus. Underwriting. Issue Management.Valuation of Units . issue pricing.Pension Funds — Life insurance Companies .Financial sector reforms Reserve Bank of India .Organization and Management -Role and Functions . Debt Syndication.Structure and Size Investment Pattern .Depository and Custodial Services Module 4 MERCHANT BANKING & FINANCIAL SERVICES 10 hrs Project appraisal. Regulation of Merchant Bankers.Functions of Financial Sector . Module 1 THE NATURE AND ROLE OF FINANCIAL SYSTEM 8 hrs Structure of a Financial System .F2 .Housing Finance — Chit Funds .
Treasury Bills Market — Commercial Bills Market . Markets for Futures. Niti Bhasin.Foreign Exchange Markets Interest Rate Futures Market REFERENCE BOOKS: 1. PHI -33- . Mutual Funds: Data. Miles. Financial Institutes And Markets.Call Money Market . and Other Financial Derivatives .Markets for Commercial Paper and Certificate of Deposits . Options. Banking And Financial Markets In India 1947 To 2007. Livingston. Excel Books 3. Blackwell 2. Avadhani – Marketing of Financial Services . Interpretation & Analysis. Sahadeven & Thiripalraju.Government (Gilt — edge) Securities Market.Module 6 FINANCIAL MARKETS 14 hrs The stock market in India — Primary and secondary markets — OTC markets — regulations — new issues market — underwriting . Financial Intermediaries. Sudhindra Bhat. New Century 5.The Discount Market .HPH 4.
valuation and collection of duty. Hire. Computation of Corporate Income Tax. Previous Year. — Own funds I Borrowed Funds I Lease. Tax planning/avoidance/evasion. Procedure relating to levy. Cenvat credit. Cenvat Credit. Person. the proper compliance of various provisions of the direct and indirect tax laws and to make financial decision considering ‘the pros and cons of various tax laws and business functioning MODULE 1: CONCEPTS AND FRAMEWORK OF TAXATION 10 HRS Tax – Meaning. exemptions Export Promotion Schemes. Important Central Excise procedures. important central excise procedure.TAX COMPLIANCE & MANAGEMENT Course Objective To make the student understand the basic concepts of taxation and its computation. Service Tax. types of duty. Securities Transaction Tax. Concepts. Computation of HUF Income Tax. Excisability of Products.F3 . Returns & Compliance Module 4 SALES TAXES AND CUSTOM ACT 10 hrs Nature of Excise duties. Tax Avoidance and Tax Evasion. Capital Structure and Dividend Decisions. Returns & Compliance Module 3 CUSTOMS. Valuation of Excisable goods. Nature of Excise duties. Computation of Individual Income Tax. Basics Concepts – Assessee. Principles of Direct Taxation. Excisability of Products. and procedures. Assessment. Tax Planning. TDS & TCS. MAT. types of duty. Residential Status of Individuals and Companies . Classification & Valuation excisable goods.Incidence of Tax. Exemption Export promotion schemes. Module 5 TAX PLANNING AND MANAGEMENT 12 hrs Purchase of Assets. CENTRAL EXCISE AND SERVICE TAX 14 hrs Procedure relating to levy. Banking Cash Transaction Tax. Types. Fringe benefit Tax. Heads of Income. Assessment Year. valuation & collection of duty. Amalgamation and De-merger. applicability. Tax implications of international operations . Make or Buy. Replace or Repair. Module 2 INCOME TAX 14 hrs Heads of income. Installment vs. Set off and Carry forward of Losses. Total Income. Classification of Excisable Goods. Introduction to Customs Duty.
Mehrotra and Goyal. U. Taxmann Publications. Vinod. “Direct Taxes – Law and Practice”.Datey – Indirect Taxes Law & Practice – Taxman Publications -35- . Taxmann Publications.BOOKS FOR REFERENCE: 1. 2. “Direct Taxes”. Vinod. “Professional Approach to Direct Taxes”.S. Girish and Gupta. 4. “Direct Taxes – Planning and Management”. Ravi. Sahitya Publishing. Ahuja. Singhania. Bharat Publications. 3. 5. Singhania.
Training and Development -Biztantra 7. Process of HRP Employee Forecasting – Trend analysis. MODULE 2 JOB ANALYSIS Meaning. MODULE 5 EVALUATION OF TRAINING Purpose of Evaluation. Reference Check Appointment. competency mapping.Training for Development – HPH 8. Job Specification. MODULE 4 TRAINING Concept of Training and Development. SELECTION AND INDUCTION Recruitment. Electronic Training – Computer Based training. evaluation of system. Need for training . Purpose. Modern Techniques of Recruitment. individual or collective. Principles of Training and areas of training. Electronic performance support system(EPSS) .Meaning.H1 . 1. Manager Judgment. Placement Agencies.K Bhattacharya – Human Resource Planning – Excel Books 5. Sources of Recruitment. Assessment of Training Needs.On the Job and Off Job Methods. Medical Text. Distance and Internet Based Training. Job Description – Contents. Delphi Method. Essentials of Selection Procedure. Human Resource Management –Cynthia and Fisher. Selection Hurdles. Induction –Meaning. feedback & control. Training Methods. Internal and External Source. Induction Programme –formal or informal. Job Enrichment. Computerized Forecasting . Human Resource Planning Definition.Meaning and Process. Importance of Training .Application Blank. Employment Interviews. Methods of Collecting Data. G. evaluation of methodology. Ricky W 2. Pandu Naik . Importance. Ratio Analysis.Principles and Techniques.Biztantra 4. D. Requisites of effective programme. Evaluation Process. Writing Job Description. REFERENCE :-Griffin – Human Resource Management –Biztantra. Dr Janikiraman. Thomess Kutti .HUMAN RESOURCES ACQUISITION AND DEVELOPMENT MODULE 1 HUMAN RESOURCE PLANNING: Issues in Strategic Human Resources Management.Internet Based. Factors affecting HRP. serial or disjunctive Investiture or Disinvestiture. Difference between Training and Development. Process. R.Terms and conditions. Supply forecasting. Employment Tests. Selection Procedure . Selection . Objectives. Scatter Plot. evaluation of contents.Utility and Validity. Richard Regis – Strategic Human Resource Management – Excel books 3. Sources.K Sahu – Training for Development – Excel Books -36- .Training and Development –Excel Books 6. MODULE 3 PROCUREMENT. evaluation of resource person.
Objectives. INDUSTRIAL RELATIONS Meaning & Objectives. Importance. MODULE 2. INDUSTRIAL DISPUTES Definition. Importance. Role of Three Actors to Industrial Relations – State. Factors affecting Career Choices. Measures to strengthen trade unions.H2 – EMPLOYEE RELATIONSHIP MANAGEMENT MODULE 1. Grievance & Disciplinary procedure – Meaning. Lock-outs. Mamoria & Mamoria . Approaches to Industrial Relations . Industrial Dispute Act – Conditions to Strikes. Employer & Employees. B. Trade union movement in India. Types of trade unions. Trade union Act – Registration of trade unions.Industrial Relations – Excel Books 2. Need for Recognition & Rights to recognition of trade unions. INTEGRATION OF INTEREST AND MANAGING CAREERS Career Planning. Individual & organizational problems in Integration. Marxist.workers participation in management and quality circles – Concept of empowerment. Theories to trade Union. Developing sound IR. Managing Promotions. Lay-off & Retrenchment and Laws relating to standing orders. MODULE 6. Causes for poor IR. Career Stages. Need & procedure. Career anchors. TRADE UNION Meaning. Pluralistic. COLLECTIVE BARGAINING Definition. Central trade unions in India. Transfers & Demotions. MODULE 3. Settlement of Industrial disputes. Prerequisites of collective bargaining – Union bargaining process – Types of bargaining– Collective bargaining in India.HPH -37- .D Singh . MODULE 4.Unitary. Types of Industrial disputes. Structure and problems. Need for Career Planning. REFERENCE 1. Code of conduct.Process. Problems of trade unions.Dynamics of Industrial Relations in India . Functions of trade unions. QUALITY OF WORK LIFE AND QUALITY CIRCLES Meaning of quality of work life – Quality Circles. Prevention of Industrial disputes. Causes of Industrial disputes. Integration process. MODULE 5.. why do workers join unions.Principles & features. Ethical approach to IR: Idea of trusteeship.
Gain sharing. Piece work. Executive Compensation Plan. various methods of compensating cost of living. debt method. Employee stock ownership. B. Types of Fringe Benefits MODULE 5 INDIVIDUAL GROUP VARIABLE COMPENSATION Pay for Performance. Wage – Theories of Wages. Fringe Benefits – Definition. Pay by Seniority. MODULE 3 PLANNING FOR IMPROVED COMPETITIVENESS Diagnosis and Bench Marking.D Singh . Types of wages – Time rate. Non-financial incentives. standard hour.Calculation of total compensation package. Group Piece rate. Assessment centers MODULE 2 WAGE & SALARY ADMINISTRATION Nature and Scope. Objectives. 5. Gain Sharing MODULE 6 INCENTIVES AND RETIREMENT PLANS Basic Pay. Retirement Plan REFERENCE :1. Objectives. Profit sharing.Traditional and Modern Methods.HPH Lawrence Kleiman-Human Resource Management -3rd Edition-Biztantra R. Kaiser Plan. Straight Ranking Method. MODULE 4 INCENTIVES AND FRINGE BENEFITS Incentives – Def . Individual incentives : Measured day Work.K Sahu – Performance management systems – Excel Books -38- .Compensation & Rewards management – Excel Books Cynthia D Fisher –Human Resource Management -5th Edition-Biztantra. A M Sharma – Aspects of Labour Welfare and Social Security . Employee Profit sharing. Confidential Methods. Organisation Wide incentives – Scanlon Plan. Paired Comparison Method. Group Appraisal.Graphic Rating-Scale. Factors Influencing wage and Salary Administration. its advantages and disadvantages. Compensation Differentials. 4. Provisions for Dearness allowance. Neutralization factors. Determination of Inter and Intraindustry. Internal and External Equity in Compensation Systems. Need for Appraisal. Production sharing plan. Behavioral Anchored Rating Scale (BARS). Obtaining Commitment. Wage differentials. Compensation. Methods of Performance Appraisal. 3. 2. Critical Incident Method. Essentials of performance appraisals and problems of performance appraisal. piece rate.H3 – PERFORMANCE AND COMPENSATION MANAGEMENT MODULE 1 PERFORMANCE MANAGEMENT Definition. wage determination process. Types of Incentives.
Distributed Systems architecture. Evolutionary Development. Process Empowerment Module 7: EVOLUTION Legacy Systems. Real-time software design. Design with reuse.S1 :SOFTWARE ENGINEERING MANAGEMENT OBJECTIVE: Understand and appreciate concepts and practices of modern Software Engineering Management. Software testing. Configuration Management -39- . Software change. Module 5: SOFTWARE QUALITY Verification and Validation. Software prototyping. Quality Management. System models. Re-use oriented Development Module 4: DESIGN Architectural design. Software processes. User Interface design. Incremental Development. Software projects Module 2: REQUIREMENTS Requirements engineering processes. Module 6: MANAGEMENT Managing people. Software re-engineering. Critical systems validation. Module 1: OVERVIEW OF SOFTWARE ENGINEERING Software Engineering as a discipline. Module 3: SOFTWARE DEVELOPMENT MODELS Waterfall model. OO design. Software cost construction. CMM and PCMM concepts. Formal specification. Spiral model.
MODULE 3. Beaver.D. Structure charts – modular programming – I/ O & file design consideration – Entity Life histories (ELH).Murthy – System Analysis and Degign . manpower planning.HPH . 2. ‘An Introduction to Managing Software Projects’.S2 :SOFTWARE DESIGN & PROJECT MANGEMENT MODULE 1: SYSTEM ANALYSIS & DESIGN: Overview of system analysis & Design: Introduction to different methodologies & structured system analysis – Details of SDLC approach – mini cases – E-R diagrams – DFD concepts – Data dictionary concepts. T. Marco. Text Books: 1. project management techniques – monitoring 7 measurement of progress. J. SOFTWARE PROJECT MANAGEMENT Software project management: challenges & opportunities – changing technologies & approaches – choice development of methodologies & technical platforms. cost estimation. SOFTWARE PROJECT MANAGEMENT Software project management – elements.V. 3. C. “McGraw Hill Publications. “Structured Analysis & System Specification”. MODULE 5.S. MODULE 2: SYSTEM IMPLEMENTATION: System implementation & maintenance: Implementation Strategies – SW/HW selection & procurement – Control & security – issues of designing & implementing on-line systems – data communication requirements – system conservation approaches & selection issues.A. Software & Product Metrics – Quality assurance & control-standards & documentation – testing – implementation – training – technology management – quality standards – certificate – handling multiple projects. Senn. PROJECT DEVELOPMENT & DATABASE DESIGN Introduction to Database technologies & CASE tools with specific packages – overview of relational model – Database creation – SQL command – Normalization – designing forms & reports – using CASE tools for system analysis & design-case studies – Cost / benefit analysis – project & resource planning – design & development testing & documentation. MODULE 4. issues of share development. “Analysis & Design of Information Systems”. Prentice Hall Publications. 4.
“Database Management and Design” Prentice Hall 2. Recovery – Security.Hansen.Murthy – Data Base Management Systems-HPH -41- . MODULE 3: DATABASE DESIGN Relational Data Model – Relational Algebra – ER Diagrams – Data Dictionary – Normalisation – Boyce Codd Normal Forms – Integrity – Relational Database Languages – Database Administration – File Structures and Indexing. Patterns – Object interaction modeling – Object Oriented Design – UML. OODBMS. MODULE 2: MODELS DBMS Architecture – Associations – Relationships – Mappings between Abstractions – Generalisation – Classifications – Conceptual Data modeling – File Organization – Data Structure – Data models: HDBMS. MODULE 5: OPERATIONS AND MANAGEMENT Client / Server and Databases – Data Warehousing – Query Processing – Concurrency Management – Heterogeneous and Homogenous Systems – Distributed Databases – Controls – Atomicity. TEXT BOOKS 1.V. Classes. RDBMS. Back-up and Recovery. MODULE 4: OBJECT MODELLING Object oriented concepts – Structure – Models and Databases – Object life cycle modeling – Objects.Hansen and James V. NDBMS.S. Gary W.S3 :DATABASE MANAGEMENT SYSTEM MODULE 1: INTRODUCTION Database systems – Definition – Components – Advantages – Objectives – Evolution. C.
IV SEMESTER COMPULSORY PAPERS 41 STRATEGIC MANAGEMENT 42 INTERNATIONAL BUSINESS -42- .
Module 1 CONCEPT OF STRATEGY: 6 hrs Defining strategy. Resource Allocation. SWOT analysis Module 3 STRATEGY FORMULATION & CHOICE OF ALTERNATIVES 12 hrs Strategies — Modernization. service blue printing.4. Module 6 STRATEGY EVALUATION 8 hrs Importance. Factors affecting Strategic Choice — Cost. Corporate Planning Process Module 2 ENVIRONMENT ANALYSIS AND DIAGNOSIS 8 hrs Concept of Environment and its components. Behavioural Issues — Leadership styles. Environment scanning and appraisal. Distinctive competitiveness. Porter’s Five forces Model of competition. Overview of strategic control. bench marking. Levels at which strategy operates. Building capable organization. value chain analysis. -43- . Corporate culture and values power. Functional Issues — Financial. Module 4 STRATEGY IMPLEMENTATION 10 hrs Inter-relationship between formulation and implementation. Integration. Take-over and Joint Venture strategies. Marketing. strategy and competitive advantage in diversified agencies. Matching and strategy. Strategic advantage analysis and diagnosis. Social Responsibilities — Ethics. New Business Models and strategic for Internet Economy. Objectives and Goals. Symptoms of malfunctioning of strategy. Organizational design and change. Strategic Business Units. techniques of strategic evaluation and control. Selection of matrix. Mckinsey’s 7’s framework. GE-9 Cell Model. Budgets. Bostan’s Consultancy Model. Synergy and Dysergy. technology and innovation. Merger. Operations and Personnel Plans an Policies Module 5 STRATEGY AND STRUCTURE 8 hrs Structural Considerations.1 STRATEGIC MANAGEMENT OBJECTIVE: To integrate the functional areas of management and to enable understand business from a strategy formulation and implementation perspective. organizational appraisal. Module 7 CONTEMPORARY ISSUES 8 hrs Strategies for competing in globalizing markets. Control. strategic issues in Non-profit organizations. Structure for strategies. of Strategic Choice — Industry. competitor and SWOT analysis.divestment and Liquidation strategies. Issues in strategy implementation. Evaluating the strategies of diversified agencies. Leadership. Turnaround -. Differentiation focus. Organization structure. Strategic Decision Making and Approaches to Strategic Decision making. entrepreneurial ventures and strategies for SME. Tailoring strategy to fit specific industry and company situation. GAP Analysis. Mission and Purpose. Diversification.
Prentice Hall Of India 7. Thomson And Strickland. Strategic Management. Hill And Jones. N. Strategic Management. Prentice Hall Of India -44- .REFERENCE BOOKS: 1. Srinivasan. Ireland And Hoskisson. Strategic Management. Mcgraw-Hill 6. U Kachru. Thompson 3. Excel Books 2. Balwani. Strategic Management & Business Policy. Strategic Management. Hitt. Excel Books 5. Strategic Management – Indian Context. Biztantra 4. David – Strategic Management – Concepts And Cases.
International Business. procedure and steps documentations and problems.Charry :. Oxford 7. performance indicators—Evaluation and Evaluation systems Module 6 CONFLICT IN INTERNATIONAL BUSINESS & NEGOTIATIONS 6 hrs Factors causing conflict — Conflict resolution actions — the role of negotiations in international business — the role of international agencies in conflict resolution. Pearson 8.N. Module 3 GLOBAL BUSINESS STRATEGIC MANAGEMENT 12 hrs Structural design of MNE’s — Strategic planning — Strategic considerations. Hill. S. steps and documentation direction of India’s trade. procedure. Balance of payment. 12 hrs Export trade. Biztrantra 6. International Business.2 INTERNATIONAL BUSINESS OBJECTIVE: To facilitate an understanding of International Business in a multi-polar. International Business. Export financing — document related to export trade — Export marketing —Import trade.National VS Global competitiveness. Prentice Hall Of India -45- . Harrison Et Al. Module 5 CONTROL & EVALUATION OF INTERNATIONAL BUSINESS 10 hrs Control MNE’s — approaches to control — the role of information systems — performance measurement — mechanics of measurement — various. International Management. Module 1 INTRODUCTION 10 hrs Definition — Trade and Investment flow — International trade. Francis Cherunilam. EXIM policy. Prentice Hall Of India 2. Mcgraw-Hill 9. Excel Books 4. International Business.Elements of International Business.International Business Environment – HPH 5. Hodgetts And Luthans. Shukla. Institutions connected with EXIM trade. Sundaram & Balck. International Business. REFERENCE BOOKS: 1. to examine the critical factors for success in different countries. Francis Cherunilam. Daneils Et Al.4.theories of international trade -Economic theories — forms of international business Module 2 INTERNATIONAL BUSINESS ENVIRONMENT 10 hrs Globalization of business — WTO and trade liberalization — emerging issues — implications for India — Regional Trade Blocks — Inter — regional trade among regional groups. Mcgraw-Hill 3. multi-cultural world. Module 4 EXIM TRADE. International Business Environment.
brand loyalty.Concepts and process of Rural market Segmentation — bases. Promotion — Role of Media in rural market. policies and Strategies. scope and future prospects. Personal selling — Role and management of rural sales force Module 5 INTRODUCTION TO AGRICULTURAL MARKETING 10 hrs Trends in Agricultural Marketing. Future scenarios. Targeting. Food processing sector — Size. Rural Pricing — Pricing in Rural Markets. Product Life Cycle. opportunities and problems in marketing the products or services in rural India. Rural Branding. auction. problems and constraints in rural marketing Module 2 THE RURAL CONSUMER 10 hrs Classification of Rural consumers.M4 Objectives: RURAL AND AGRICULTURAL MARKETING The course has been designed keeping in mind that the rural Indian market is one of the fastest growing markets in the world. Methods of sales of agricultural products — Hatha. Media and Creative Strategies. E. Rural communication mix. Distribution Strategies. Rural marketing — definition and scope. Changing patterns. Defects in Agricultural Marketing 12 hrs Classification of markets. Characteristics of Rural markets Taxonomy of Rural markets. Module 1 OVERVIEW OF RURAL MARKETS AND RURAL MARKETING 8 hrs Rural economy — size and nature. APMC act. Agricultural products. Conventional Media. Rural consumer behavior — decision process. Innovation Adoption. growing consumerism . Factors influencing rural consumer behavior. Positioning Module 4 STRATEGIES FOR INDIAN RURAL MARKETING 20 hrs Product Strategy — Scope and significance. Product mix decisions. Objectives. consumer buying process — opinion leadership process — rural shopping habits. Product personality. Attractiveness of Rural markets. classification and characteristics of rural consumers. Most of the corporate dealing with both FMCG and durables are already geared up to meet the demands being emerged from rural market The subject has covered to give insights in to the various characteristics. Regulated markets — role and problems. Module 6 AGRICULTURAL MARKETS -46- .’choupal Dara. Agents and Marketing Agencies. Rural Distribution—Type of Channels. Commodity markets and trading. Agro processing sector in India — State and characteristics.
Pradeep And Raut. Krishnamacharyulu And Lalitha Ramakrishnan. Kashyap. Rural Marketing. Rural Marketing. New Century -47- . Mathur. Biztantra 3. Rural Marketing. Rural Marketing. Pearson Education India 2.REFERENCE BOOKS: 1. Excel Books 4. Velayudhan. U. Sanal Kumar. Siddartha. Rural Marketing. Sage 5. Ruchika Ramakrishnan.C.
Setting merchandising financial objectives. merchandising and promotion. Branding strategies. Target market and retail format. Establishing and maintaining strategic relationship with vendors Module 5 STORE LAYOUT. Module 2 THE RETAIL CUSTOMER 12 hrs Generational cohorts. ETailing. The assortment planning process. Types of ownership. Building a sustainable competitive advantage. frequent shopper loyalty programme -48- . Types of buying decisions. Opportunities in retailing. Non store v/s store based retailing. Module 1 THE WORLD OF RETAILING 14 hrs What is retailing. Types of retailers. Role of retail communication. Merchandise budget plans. International sourcing decisions. Direct selling. shop management. Changes in consumer values. human resource issues. Buying process. Meeting vendors. Retail advertising programme. Market segmentation. Income. Catalogue and direct mail retailers. Open to buy. Services retailing. Strategic advantage through customer service.by categories. merchandising presentation techniques. Allocating merchandise to stores. Planning retail communication. Changing customer demography. International growth opportunities. The retailing management decision process. India has become one of the major market for global retail brands and most of them are already in or on their way to be in. communicating the service promise Module 3 RETAIL MARKETING STRATEGIES 10 hrs What is retail strategy.M5 Course objective RETAIL MARKETING MANAGEMENT With the economy in its upswing and consumer purchasing powers and life style is a change. The strategic retail planning process Module 4 MERCHANDISING MANAGEMENT 12 hrs Organizing buying process . Customer evaluation of service quality. Food retailing. Atmospherics. GAPs model for improving retail services quality. Trends in retail industry. Space planning. General merchandise retailing. The course has been designed to understand various aspects of retailing management like location. Factors influencing the decision making process. Electronic retailers. Ethnic diversity. Tele vision home shopping. Economic significance of retailing. This has also triggered many companies also to set up retail chains and thus making retailing as one of the most vibrant growth area. Vending machine retailing. AND RETAIL PROMOTION 12 hrs Store layout. Analyzing merchandising performance.
Mcgraw Hill Retailing Management. 6. Managing Retailing. Swapna And Pradhan. Biztantra Retailing Management.REFERENCE BOOKS: 1. C. Oxford Publications 3. Barry Berman And Joel Evans 2. Retail Management. Gibson -49- . 4. Denise Ogdden :. Dwaraka Prasad. 5. Excel Books James Ogden.IntegratedRetail Management . Mcgraw Hill Retail Management. Levy And Weitz. 7. Piyush Kumar Sinha. Bhattacharjee. Retail Management.
Strategic planning considerations in media choice -50- . advertising as a communication process.The scope and structure of advertising industry. creative process and the product. the economic effects of advertising. Communication objectives v/s sales objectives. Advertising as business process. Copy writing for cyber space.Developmental advertising and promotion research. Segment profiling and targeting. Art direction and production in television advertising Module 4 PLACING THE MESSAGE IN CONVENTIONAL AND NEW MEDIA 8 hrs World of promotional media. Media planning process. Planning advertising and integrated brand promotion. Advertisement Budgeting. Fundamentals of media planning. Brand entertainment. media strategies.Illustration. Advertising agencies. Market segmentation. Advertisement planning : An international perspective Module 3 PREPARING THE MESSAGE 12 hrs Creating brands. Trends advertising and promotion industry. ethical and regulatory aspects of advertising Module 2 THE PLANNING: ANALYZING THE ADVERTISING AND INTEGRATED BRAND PROMOTION ENVIRONMENT 14 hrs The consumer as a decision maker. design and layout production in print advertising. Modes of consumer decision making. Types of advertising. Media planning . Consumer as a social being. The copy approval process. The evolution of promoting and advertising brands . Social. Copy writing for print advertisements. Role of advertising agency in advertisement planning.M6 ADVERTISING AND INTEGRATED BRAND MANAGEMENT Course Objective The course has been designed to understand the advertising process and advertising industry structure thoroughly. Contemporary essentials. Advertising plan and its marketing context. media choices. Copy writing for broadcast advertisements. in general and across domains.Copy writing and creative plan. The structure of advertising industry . Art direction and production . positioning and the value proposition Identifying the target segments. Advertising and promotion research .Fundamental influences on evolution of advertising industry. Copy research. Each component of advertising has been covered to give the student over all importance of advertising in corporate communications. Message strategy . positioning strategies. Media choice and integrated brand promotion. Copy writing .Essential message objectives and strategies. The syllabus also emphasizes on the integrated study of advertising along with brand building and management Module I THE PROCESS: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY 14 hrs What is advertising.
Sales promotion directed at consumers. Batra & Kazmi.Definition of sales promotions.Module 5 INTEGRATED BRAND PROMOTION 12 hrs Support media. Sales promotion directed towards trade channel and business markets. H. Kelly. Sharma & Singh. event sponsorship and branded entertainment . Prentice Hall India. Media applications in direct marketing. Direct marketing . pearson 3. Promotion And Marketing Communication. Branded entertainment.What is direct marketing. PHI 5.A. Clow & Black.Chunawalla – Foundation of Advertising – Theory and Practice – HPH 4. PHI -51- . Advertising And Sales Promotions. Larry D And Jugenheimer. Wells. Advertising: Planning And Implementation.V. Excel Books 7. Integrated Advertising.Traditional support media. Principles & Practices Of Advertising. S. Verma. Public relations and corporate advertising . Event sponsorship. Sales promotion and point of purchase advertising . Advertising Media Planning – A Brand Management Approach. Excel Books 2. Brand Management. Corporate advertising REFERENCE BOOKS: 1. PHI 6. Donald W.Public relations.
Markets and Institutions. Cost of Capital and Capital Structure of Multinational Firms. H. Mechanics of Currency Trading. 2. Excel Books. Exchange Rate Determination and Forecasting. Vyuptakesh. Tata McGraw Hill Publishing Limited. International Equity Financing.G. Currency Options. Exchange Rate Quotations and Arbitrage. Evaluating Borrowing Options. Forwards and Swaps. Distinguishing Features of International Finance. Depository Receipts. Multinational Working Capital Management. Types of Transactions and Settlement Dates. Prentice Hall of India. Hedging – Managing operating exposure Module 4: Financial Management of Multinational Corporations 14 Sessions Foreign Direct Investment. International Financial Flows: Balance of Payments Framework. Funding Avenues in Global Capital Markets – Eurocurrency Markets. Introduction to Currency Futures. Module 2: Foreign Exchange Markets 14 Sessions Introduction. Multinational Capital Budgeting. Apte. 8 Sessions Module 3: Forex Risk Management Management of Foreign Exchange Risk – Translation Exposure..R.F4 INTERNATIONAL FINANCIAL MANAGEMENT Course Objective 0· To provide students with a conceptual framework of how financial decisions are undertaken in a multinational company. Unilateral relief. Structure of Foreign Exchange Market. Sharan. P. Transaction Exposure and Economic Exposure.International Financial Management – Biztantra . 0· To familiarize students with unique economic factors that challenges a financial manager in the international context. “International Financial Management”. Module 1: International Financial Environment 10 Sessions The Finance Function in Global Context. Special provisions relating to avoidance of tax & Tax haven subsidiaries & International offshore financial centers. “International Financial Management”. Module 5: International Financing 10 Sessions The international Financing Decision. REFERENCE BOOKS: 1. “International Financial Management”. Module 6 : International Taxation 4 Sessions Meaning Tax Principles. International Financial System . Janikiraman :. Control and Performance Evaluation of Multinational Companies. Madhu. Bilateral relief. 3.Machiraju – International Financial Management HPH 5. Vij. International Monetary System. Double Taxation relief. 4.
6. Shapiro, A., “Multinational Financial Management”, Prentice Hall of India. 7. Madura, Jeff, “International Financial Management”, Thomson Publications. 8. David K. Eieteman, etal, Multinational Business Finance, Pearson Education.
STRATEGIC FINANCIAL MANAGEMENT
Course Objective The objective of this course is to introduce the student to the tools and concepts needed to deal effectively with the formulation, Implementation and Monitoring of Strategic Financial decisions of the firm. Module 1: Strategic Financing Decisions 10 Sessions Meaning and importance of Strategic Financial Management, Scope and Constituents of Strategic Financial Management, Financial Planning, Capital Allocation and Corporate Strategy, Capital Structure and Firm Value, Dividend Policy and Firm value – Stock vis-à-vis Cash Dividends, Strategic Cost Management – Activity Based Costing, Target Costing, Life Cycle Costing.
Module 2: Corporate Valuation 10 Sessions Meaning and approaches to Corporate Valuation – Adjusted Book Value Approach, Stock and Debt Approach, Comparable Companies Approach, Discounted Cash Flow Approach – Concept of Free Cash Flow to the Firm, Two and Three Stage Valuation Models. Valuation of Physical Assets, Valuation of Intangible Assets – Brand Equity and Human Resources.
Module 3: Value Metrics 15 Sessions Shareholder Value Creation – Traditional and Modern Approaches – Value Drivers. Approaches to Value Based Management – Marakon Approach, Alcar Approach, Mc Kinsey Approach, EVA Approach, BCG HOLT Approach. Metrics for Measurement of Performance – EPS, ROI, EBIT, EBITDA, RONA, ROCE, TSR, TBR, MVA, CVA, CFROI – Concept of Economic Depreciation. Executive Compensation and Value Creation. Employee Stock Option Plan. Balanced Scorecard. Module 4: Corporate Restructuring 5 Sessions Meaning and forms of corporate Restructuring – Spin off, Split off, Split up, Leveraged Buyout, Divestiture and other forms of corporate Restructuring . Module 5 : Mergers & Acquisitions 10 Sessions Corporate Restructuring – Meaning and Forms. Mergers and acquisitions – Definition, Types, Motives for Merger or Acquisition, Steps involved in Merger, Mechanics of Merger – Legal, Accounting and Tax, Valuation for Mergers and Acquisitions, Financing of Merger and settlement – Exchange Ratio, Stock Vs. Cash Payments, Takeovers, Defensive Tactics of Takeovers and disinvestment of PSU’s.
Module 6: Challenges in Strategic Financial Management 10 Sessions Financial Management in Knowledge Intensive Companies and Public Sector Companies, Financial Management in Sick Units, Financial Innovations and Financial Engineering – Overview, Scope, Tools of Financial Engineering, Financial Engineering versus Financial Analysis.
Weston.Financial Management and Police – HPH 5. Vedpuriswar. Sudhindra Bhat “Financial Management” Excel Books 4. Vikas Publishing House Private Limited. “Strategic Financial Management – Achieving Sustainable Competitive Advantage”. Grinblatt. Mergers.Corporate Governance . A.. G. 2. Chandra. “Strategic Financial Management”.Srivastava :. 3. Introduction To Strategic Financial Management 8. Exploring Strategic Financial Management. Vision Books.Biztantra 9. Swamy Parthsastri : . Sheridan. “Financial Markets and Corporate Strategy”.V. Allen. 7. 6. R. Grundy & Scholes. Prentice Hall 10. Restructuring & Corporate Control. Jakhotiya. Tata McGraw Hill. “Financial Management”.REFERENCE BOOKS: 1. Tata McGraw Hill Publishing Limited. Prasanna. Mark and Titaman. PHI -55- .M.P.
Decision Tree analysis Managing risk. NPV. break even analysis. 0· To familiarize students with the various management techniques in implementing the project to its successful completion. demand analysis. work breakdown structure. project work system design. Abandonment Analysis Administrative aspects of Capital Budgeting. co-efficient variation optimistic –permitstics estimates. MIRR. Fixing the zero-date CHAPTER 3: RISK MANAGEMENT IN CAPITAL BUDGETING: 15 Sessions Sources.ANALYSIS AND IMPLEMENTATION Course Objective 0· To make the student understand the basic concept of project finance 0· Provide students with an analytical and conceptual framework to evaluate capital investment proposals. CHAPTER 6: PROJECT REVIEW & ADMINISTRATIVE ASPECTS 5 SESSIONS Control of In -Program projects. project control –scope/progress control. capital Asset pricing Model. performance control. financing through markets and public issues. IRR. CHAPTER 2 : PROJECT ESTIMATION AND SELECTION 10 Sessions Preparation of cost estimates. organizing systems and procedure for project implementation. portfolio construction. Project life cycle phases. Technical analysis. Economic analysis. promoters contribution. project execution plan. project control system. formulation of detailed project reports. Measures and perspectives of risk. schedule control and cost control. simulation analysis. post completion audits. certainly Equivalent Approach. consortium lending and local syndication by banks. Meanvariable. project diary. capital rationing. PI. Design of systems. Term loans and debentures. portfolio related risk measures. finalisation of project implementation schedule. Hill Model. CHAPTER : 1 PROJECT PLANNING 10 Sessions Concept of a project. ARR. cost of capital. Investment criteria. CHAPTER 4: PROJECT FINANCING 10 Sessions Capital structure. scenario analysis. special techniques of risk analysis – sensitivity analysis. CHAPTER 5: PROJECT IMPLEMENTATION AND CONTROL 10 Sessions Organizing human resources and contracting. project selection under risk. Evaluating Capital Budgeting systems of an organization. standard deviation in measurement of risk. working of systems. Agency Problem. Project appraisal techniques. categories of projects. Raising venture capital. -56- .F6 PROJECTS . Generation and screening of project ideas. PBP. sources of finance Margin money.
Project Management – HPH 4..Choudhury – Project Management Tata McGraw Hill publishing Co. Projects Planning Analysis selection. S. Ravi. Vasanth Desai.Kishore – Financial Management – Taxman Publications 5. financing.. ltd. 3. Implementation. Project Management. Tata McGraw Hill 2. Prasanna Chandra.M.REFERENCE BOOKS: 1. Gopalan. John Wiley -57- .
skills needed by learning organizations. the when of creativity techniques – attributing changing and morphological analysis. three phases of learning.H5 . lessons in learning and creativity. methods and approaches. models of creative problems solving. adaptive and generative learning. information technology and knowledge approaches. an infrastructure for knowledge management. vision and strategy. brainstorming. techniques of creative problems solving and creativity. life long creates trails of life long creators. a brief overview of some techniques. exteremisation and dialectical. problem decomposition. breaking stereotyped response. learning organizations and management of change – activities and case studies. imaging. fusioning.KNOWLEDGE MANAGEMENT AND LEARNING ORGANIZATION MODULE 1 THE PARADIGM OF LEARNING ORGANIZATIONS The paradigm of learning organizations. implementing knowledge management solutions. model of creative intelligence. mutual stimulation. learning implies unlearning. role of information technology in knowledge management. Core issues and themes is building learning enterprises. nature of the organization structure. THEMES AND THE ROLE OF INFORMATION TECHNOLOGY ON LEARNING ORGANIZATIONS. building a learning organization. acquiring a creative persona. knowledge management systems – issues. ideating. unblocking. MODULE 4: ISSUES. knowledge management and knowledge management systems. -58- . model of life long creativity. mastering creative problems. solving. challenges and benefits. information search. knowledge intensive organization. knowledge management is virtual organizations. learning organizations – paradigm of strategy and management. convergent thinking. MODULE 6. MODULE 2 TECHNIQUES OF CREATIVE PROBLEM SOLVING Techniques of creativity. knowledge management system on learning organization. KNOWLEDGE MANAGEMENT SYSTEM Introduction to knowledge management. tacit and explicit knowledge. MODULE 5 TECHNIQUES METHODS AND APPROACHES TO LEARNING ORGANIZATIONS. MODULE 3 BUILDING A LEARNING ORGANIZATION What is learning organizations – nature of learning enterprises. drivers of knowledge. Learning companies fostering knowledge and learning.
Limitation of HRIS. employees organization. Computerized skill inventories. HR strategy to TQM. HR INFORMATION SYSTEM Meaning.HPH -59- . MANAGING HR IN VIRTUAL ORGANISATION Meaning. Cross-cultural suitability. Features of virtual organization. Computerized HRIS. Difference between traditional & virtual organizations. Designing of HRIS. External factors – Change in Technology.M Difference between Domestic HRM and IHRM. U. MODULE 4. MODULE 6 TQM & HR MANAGEMENT Principles of TQM. Internal factors – Human Resource of Country. Training & Development. Trade unions. HRM & TQM. Customer Social factors. Socio-Political Economic System – U.K. Advantages and uses. S. Global Talent Search.Jayashree – What Every MBA Should Know About HRM . REFERENCE 1. Need. Recruitment & Selection.Internal and External factors. INTERNATIONAL H. Family requirements. N Sengupta & Mousumi S Bhattacharya – International Human Resource Management – Excel Books 2. Remuneration. Repatriation & employee relations. INTERNATIONAL RECRUITMENT AND SELECTION Approaches – Ethnocentric.R. Collective bargaining. MODULE 5 GLOBALISATION & HRM Impact of globalization on Employment. Managing International HR activites. wage & benefits.HR planning. Regiocentric.S. Types of virtual organization. Ethical issues in HR.H6 . Changing environment of HRM . changing demands of employers. Economic and Political factors and talent management. Selection: Factors in Expatriate selection – Technical ability. MODULE 2. HR Development. Legal and Government. Methods of Total Quality Management. Advantages and disadvantages of virtual organizations.INTERNATIONAL HUMAN RESOURSES MANAGEMENT MODULE 1. MNE requirements. Polycentric. MODULE 3. Performance management. Geocentric. Managing HR in virtual organization. Participative management & Quality circles. Japan and India – a comparative analysis.
E Business-HPH -60- . C2C. and Policy Recommendations and Emerging trends in E. E-Commerce Providers and Vendors. MODULE 2: BUSINESS APPLICATIONS IN E-COMMERCE Retailing in E-commerce – market research on internet customers – e. Internet’s effect on Supply Chain Power and E – Marketing.Commerce-HPH 5. 2. MODULE 5: LEGAL AND PRIVACY ISSUES IN E-COMMERCE E-Commerce Issues & Opportunities in Implementation and Role of Government Commercial Issues. Nabil Adam et al. ‘Electronic Commerce – A managerial perspective’. MODULE 4: E-COMMERCE PAYMENTS AND SECURITY E-Payments and Protocols-Security schemes against internet fraud. Principles of e-fund transfer. 1999. Business and Legal Issues’. MODULE 3: E-COMMERCE INFRASTRUCTURE Intranet. G2C.Rayudu – E Commerce. SCE . . 2002. G2E. Supply Chain Execution (SCE). E – Cheque. Greenstein Firsman. C. Applications & Business Models. 6. Infrastructure Issues. Role of Govt. 2001. Techniques and Tools. E – Payment Threats & Protections. 3.S. E-Business Models & Markets. ‘Frontiers of Electronic Commerce’. 4. Addison Wesley. Internet & Extranet – Structure. Supply Chain Planning Tools (SCP Tools). Supply Chain Portal. Types of E-Commerce: B2B.commerce for service sector – Advertising in e-commerce – B2B ecommerce.S. ‘Electronic Commerce’. E – Cash. Prentice Hall. Tata McGraw Hill. credit and debit card usage. Murthy – E. 1998. Pearson Education Asia. TEXT BOOKS 1. Kalakota et al. Efraim Turban et al.S4 : E – COMMERCE TECHNOLOGY AND MANAGEMENT MODULE 1: FUNDAMENTAL OF E-COMMERCE Introduction to E-Commerce.Framework. B2C..Commerce. Supply Chain Management: E – logistics.V. C. Social and cultural issues. G2G. Architecture. ‘Electronic Commerce – Technical.
Module IV System Testing & Quality Assurance.System Analysis & Design. and Ethics in System Development. MODULE II System Planning and initial Investigation.Analysis & Design of Information Systems. Structured English. Information Gathering. . Bentley. Tools of Structured: DFD. George. TMH -61- . Decision Table. Text Books: 1. 3. Elias M Awad. Pseudo code.Analysis & Design of Information Systems. DD. Analysis.S5 :SYSTEM ANALYSIS & DESIGN Objectives: The objective of the course is to familiarize the students with the various Concepts of system analysis. design and planning. Cost/Benefit Analysis. James A Senn. Dittman. Pearson Education. Hopper. File Organisation and Database Design. Panigrahi. Project Scheduling and Software. Disaster/ Recovery.System Analysis & Design Methods. . Rajaraman. Feasibility Study. Security. MODULE I System Concepts and Information Systems Environment. Tata McGraw Hill 2. Decision Tree. Module III Process and Stages of System Design. Whitten. Role of System Analyst. System Development life Cycle.Modern System Analysis and Design. 1. . Hardware and Software Selection and Computer Contract. Valacich. PHI. Galgotia Publication 2. Input / Output and Forms Design. . Implementation and Software Maintenance.
first. process matrix vary by process type. extended ERP. customization. ERP implementation. Venkitakrishnan. “Managing Business Process Flows”. process representation. Supply Chain Management based on SAP Systems. evolution. 7.S6 :ENTERPRISE RESOURCE PLANNING AND BUSINESS PROCESS RE-ENGINEERING Objectives: This paper will orient students to understand that business processes can be integrated in a seamless chain. UNIT – I Introduction to Process Concept. Industry consolidation. The value of BPR. SAP R/3. Enterprise Resource Planning. MM.Competitive advantage. SAP. process analysis sample. Activity analysis. “Enterprise Application Integration”. Introduction to SAP. “ERP Concepts and Practice”. 3. business engineering and ERP. UNIT – II Analyze process. Baan IV. Mertens and A. vendors and users. Post implementation options and methodology. scope and benefits. K. MFGIPRO. span of control.S. G. UNIT – IV Business modeling . an Overview of SD. UNIT – III ERP . UNIT – V ERP . ERP – Alexis Leon. Garg. ERP III. and Veket Krishna N. Springer International Edition. Vinod Kumar Garg and N. Pearson Education 4.K. ERP. Knolmayer. PHI . Primary value chain concept. The impact of accounting system on decision seeking outside help. Ravi Anupindi.. Continuing the mass production concept. ERP Domain. strategy. Reengineering current situation. REFERENCE BOOKS: 1. consistent semantic. Zeir. determining the cost of quality. Altekar.Introduction. P. PHI Publication.Building. PP. semantic network process representation and modeling culture change. accounting of process. BPR experiences. further and by example. IFSI Avalon. modern enterprise. D. seamless integration. Applying analysis tool and methods. establish process matrix. V. Linthicum. Suni Chopra. PHI 5. supply chain management.FI/CO Modules of SAP 8. variation on the Greenfiled approach. marketing of ERP. resource management. necessary to re-invent organization. Process Activities. K. BPR success determination. precautions. integrated management information. role of consultants. Pearson Education 2. guidelines. Leon Publishers 6. Application. product complexities. business modeling in practice.