MASTER OF BUSINESS ADMINISTRATION REGULAR (DAY) COURSE Revised syllabus (with effect from 2007-2008
CREDITS The university uses the concept of credits and one credit is equivalent to 10 class room contact hours.
FIRST SEMESTER – BASIC SUBJECTS PAPER
1.1 1.2 1.3 1.4 1.5 1.6 1.7
SUBJECT Managerial Communication Accounting for Managers Organisation Behaviour Managerial Economics Bumastics Information Technology for Business Business Perspectives TOTAL
I.A 6.0 6.0 6.0 6.0 6.0 6.0 6.0 42.0
U. E TOTAL MARKS 25 25 25 25 25 25 25 175 75 75 75 75 75 75 75 525 100 100 100 100 100 100 100 700
SECOND SEMESTER – CORE SUBJECTS
2.1 2.2 2.3 2.4 2.5 2.6 2.7
SUBJECT Research Methodology & Technical Writing Financial Management Production and Operations Management Human Resource Management Marketing Management
Quantitative Methods & Operations Research
Legal Aspects of Business TOTAL THIRD SEMESTER – CORE SUBJECTS & SPECIALISATIONS PAPER
CREDIT I.A 6.0 25 6.0 25 6.0 25 6.0 25 6.0 25 6.0 25 6.0 25 42.0 175
U. E 75 75 75 75 75 75 75 525
TO M ARKS TAL
100 100 100 100 100 100 100 700
SUBJECT Entrepreneurship Development
U. E 75
TO TA L
3.2 3.3 3.4
Business Ethics & Corporate Governance Electives 1 from specialisation Electives 2 from specialisation
6.0 6.0 6.0
25 25 25
75 75 75
100 100 100
Electives 3 from specialisation Electives 4 from specialisation 3.6 3.7 Electives 5 from specialisation Internship Report and Viva-Voce TOTAL
25 6.0 6.0 3.0 42.0
75 25 25 175
100 75 75 525
100 100 50 750
FOURTH SEMESTER – CORE SUBJECTS & SPECIALISATIONS SUBJECT Strategic Management International Business Electives 1 from specialisation Electives 2 from specialisation Electives 3 from specialisation Electives 4 from specialisation Electives 5 from specialisation Dissertation Dissertation Viva-Voce TOTAL CREDIT I.A U. E M A R KTS O T A L 25 75 100 25 75 100 25 75 100 25 75 100 25 75 100 25 75 100 25 75 100 200 50 225 525 950
4.1 4.2 4.3 4.4 4.5 4.6 4.7
6.0 6.0 6.0 6.0 6.0 6.0 6.0 12.0 0.0 42.0
ELECTIVES TO BE OFFERED IN III & IV SEMESTERS
1. Agri-Business management 2. Bank Management 3. Entrepreneurship 4. Finance 5. Human Resource Management 6. Information Technology 7. Insurance & Risk Management 8. International business 9. Management of NGO’s & NPO’s 10. Manufacturing management 11. Marketing
team work. A student. LESSON PLAN AND COURSE OUTLINE The faculty members concerned will be required to make a course outline available to the students. Event & Media Management 14. Inter personal skills 0· Listening skills 0· Group communications. SELF DEVELOPMENT AND ENRICHMENT (NON CREDIT) COURSES TO DEVELOP SOFT SKILLS The Institutions are required to offer the following non credit courses in order to enhance soft skills among the students. A student who fails to choose at least five papers in one of the electives shall not be eligible for any specialization. methodology to be adopt. Interviews 0· Writing skills – letters. reports
. a student will have to take a minimum of 5 elective courses in a stream to qualify for a specialization area. Bangalore for information. Although there is no examination for these courses it is very essential to keep a record of the performance of the student in the such courses offered and colleges shall send a report and teaching plan to the Director. memos. This will facilitate students to specialize in more than one stream of specialization. session wise details of topics. case studies and assignments of course. To qualify for a specialization in a stream. CBSMS Bangalore University. required readings. can choose such combinations which will help him / her to have dual specialization depending on the courses offered in the specialization scheme. however. additional readings.12. Services Management 13. These will be developed and updated from time to time. Rural Management THE UNIVERSITY RESERVES THE RIGHT TO OFFER OR NOT TO OFFER ANY OF THE ELECTIVES LISTED ABOVE SPECIALISATION A stream of electives will be offered. This should cover objectives of course.
0· Introduction to communications.
and Presentation of Reports. marketing. minutes and conducting meetings 0· English language and relevance to business communications 0· Corporate and cyber communications
OBJECTIVES: The course is aimed at equipping the students with the necessary techniques and skills of communication to inform others inspire them and enlist their activity and willing cooperation in the performance of their jobs. Power point presentation. Process of Communication: Different Stages. video and audio 0· Negotiations and Conflict management 0· Rapid reading skills 0· Meetings. Telephonic Messages.1 COMMUNICATION IN BUSINESS: Importance of Communication Forms of Communication. slides. Feedback. eye contact and preparation 0· Public speaking skills – Voice. non-verbal. Barriers and Gateways in Communication. agenda.0· Writing skills – persuasion. modulation. gestures and postures 0· Power point and presentation skills 0· Use of Graphics. body language. Public Speaking. facial expressions.2 ORAL COMMUNICATION: Fundamentals of Oral Communication: Introduction.
. Communication Network of the Organization.
MODULE . creativity in oral communication. CVs 0· Stress management 0· Public speaking skills – Stage fear. Listening. Difference Between Oral and Written Communication MODULE . communication and emotional intelligence.
Telex Message. seminars. Electronic Mail. articles. the role of accounting in capital market and corporate governance. Business Communication. E.
1. Contemporary Business Communication. principles and techniques of accounting and to enable the students use financial and cost data in planning. Annual Reports. HPH Mary ellen Guffy. Planning and Types of Reports. Oxford Parag Diwan. letters of appointment. Recording of business transaction. Thomson M Ashraf Rizvi. Handling a Mail. Minutes of Meeting. use of picture. MODULE . 4. Five Ws and one H of Report Writing. Telegrams. 9. diagram in written communication. Legal Aspects of Business Communication. the double entry system. 8. Thill and Schatzman. Types of Letter – Routine Business Letters. communication through organizing various events like conferences. Sales Letters. decision making and control. Effective Technical Communication. Business Skills.
MODULE: 1 Introduction to financial accounting. company notice related shares. Business Communication today. handling complaints. Facsimiles. Scot Ober. Ledger and trail balance. 6. fests and the like. 2. depreciation accounting. action taken report on previous resolution.3 REPORT WRITING: Writing an Effective Report: Stages of Writing. AoA. Proposals. Biztantra Bovee. Business Memos. MODULE . Technical Communication. Business Communication.Mail Messages. classification of commonly used accounts. valuation of inventories (as per respective accounting standards issued by Accounting Standard Board of Institute of Chartered Accountants of India)
. Divisions. captions for advertising. Maintaining a Diary. 3. Technical Articles. Biztantra John Seely. Oxford Micheal Osborn and Suzanne Osborn. Numbering and use of Visual Aids. 5. proforma for performance appraisal. generally accepted accounting principles and the accounting environment. MODULE: 3 Valuation of Fixed assets. understanding of corporate Financial Statements in annual reports. journal. Style and Tone. press meets. drafting notices. Public Speaking. MODULE: 2 Measurement of Business Income and Financial position. TMH Meenakshi Raman and Sangeeta Sharma. dividends. balance sheet. 7.persuasive communication. formal invitations. uses and users of accounting information. Negotiation Skills. Pearson Nageshwar Rao and Rajendra Das. MODULE-5 ROUTINE CORRESPONDENCE: circulars. MoA. Oxford Writing and Speaking. Composing Business Messages. committee meeting. EB
ACCOUNTING FOR MANAGERS
To enable the students gain knowledge about concepts. Resume and Job Applications.4 BUSINESS COMMUNICATION: Writing Commercial Letters: Business Letter Format. preparation of Profit and loss account. creativity in written communication. evaluating interview performance.
sources of information. The Theoretical process of learning. Accounting for Management. common sized analysis. R. Pearson Warren Reeve Fess. Financial Accounting. Thomson Bannerjee. TMH James Stice and Michael Diamond. David Hawkins and Kenneth Merchant. cash flow statements. HPH Khan and Jain. Organizational Reward Systems
.MODULE: 4 Financial statement analysis. Management Accounting. MODULE-1 Organizational Behavior and Management functions of management. determinants of personality. budgetary control. managing the perceptual process. to provide to the students a Foundation of knowledge in organizations and help them to become aware of the influence of organisation. What Manager do elements of an organisation. Financial Accounting for Management. (As per AS-3) MODULE: 5 Introduction to cost accounting. shaping of personally. an organizational behavior model. Jawaharlal. 4. structure on the attitudes behavior performance of people working in organizations. perception. 8. And Acquire skills in influencing people in organizations. Reward System and Behavioral management. objectives. 2. standards of comparisons. Thomson Tulsian. Thomson Ambrish Gupta. fund flow statements. Concepts of Target costing. Reward and Punishment. Principles of Learning. Personality. concepts and classification. Accounting and Finance. Trend analysis. EB Dr. Accounting. 6. role of a manager in an organisation. standard costing and variance analysis. EB
To enhance understanding of the dynamics of interaction between individual and the organisation facilitate a clear perspective to diagnose and effectively handle human behavior issues in organizations and Develop greater insight into their own behavior in interpersonal and group team situations.
1. TMH Louderback and Holmen. 10. perceptual process. learning organizations. 5. 9. Managerial Accounting. why study organizational behavior. MODULE 2 Foundations of individual behavior. self esteem and self efficiency. Financial Accounting. 11. Financial Accounting. Techniques of financial statements analysis: Ratio analysis. PHI Nitin Balwani. 3. The self concept. Financial Accounting. Cost-volume – profit analysis. applications of Marginal Costing. du-pont analysis. Learning Process. absorption costing and marginal costing. activity based costing and life cycle costing. Financial Accounting. Pearson Robert Anthony. Narayanaswamy. 7.
SCOPE AND METHODS OF MANAGERIAL ECONOMICS Scarcity. Time value of money. Pearson P Subba Rao. PHI Fred Luthans. Elasticity of output and Elasticity of substitution. Biztantra Debra Nelson and James Quick. 8. Production possibility analysis. derivatives. Demand forecasting: Importance and methods. MODULE 7 Dynamics of managerial leadership. Types of demand. Demand elasticity: Types. MODULE 3: PRODUCTION ANALYSIS Production functions with one-variable and two-variable inputs. working teams and team effectiveness.MODULE 4 Attitude formation. Intra team dynamics. 6. Cobb-Douglas and CES production functions. Hertzberg’s Motivation hygiene theory. Equi-marginalism. Isoquants. what is leadership. Qualitative and quantitative techniques. dimensions of structure. HPH Gregory Moorhead and Ricky Griffin. Thomson PG Aquinas. Elasticity of demand and marginal revenue. Organization Behaviour. The course covers the standard topics of managerial economics that are crucial to understanding the behavior of business firms in a global setting. Risks and uncertainties. types of attitudes MODULE 5 Management of Motivation: Motivation in work settings managerial issues and challenges. Uses of elasticity concept in business decision making. inter group relations collaboration. Management of Organizational Behaviour. optimization principles and statistical techniques. Estimation of Demand function. Optimum factor combination. Forms of Production function. MOLDULE 6 Team Building and group dynamic. change of attitudes. Organisational Behaviour. 4. MODULE 2: DEMAND ANALYSIS.
MODULE 1: NATURE. Theories. K McGregor theory X&Y. Optimum product mix of a multi-product firm. values. Returns to a factor and returns to scale. Maslows Need theory. power and politics leadership and management change MODULE 8 Behavior structure. 3. process & Design: the course mainly connected with nature of management – Introduction to organizations the structural Perspectives. Organisational Behaviour. functions. Organizational Behaviour. Organizational Behaviour. Organizational Behaviour. 2. choice and allocation problems in business.
. Organizational Behaviour. conflict management and Change Management. theories. Uday Pareekh. ESTIMATION AND FORECASTING Demand theory. transition of leader ship theories. leadership. Basic factors in business decision making: Marginalism. measurement and factors. TMH Steven Robbins and Seema Sanghi. influence of the group on individual group decision making. 7. isocost curves and ridgelines. EB
COURSE OBJECTIVE The course will sharpen their analytical skills through integrating their knowledge of the economic theory with decision making techniques. 5. and Opportunity cost principle. Oxford Stephen Robbins and Timothy Judge.
1. Use of quantitative techniques in managerial economics: Mathematical functions. Empirical production functions. Vroom”s Valance and instrumentality.
expectation and variance of random variable. Ratio and Proportion.MODULE 4: COST AND REVENUE ANALYSIS Cost theory and its applications: Types of costs. joint probability. Baye’s Theorem. Damodaran. Pricing methods and practices of modern business firms: Cost-based and demand-based pricing strategies. MODULE 3 Probability Theory-meaning and importance. Theorems of probability. Thomson 4. Optimum firm. quadratic exponential applications. Skew ness & Kurtosis -interpretation and business applications. Functions linear. normal and exponential with business application
. MODULE 5: MARKET STRUCTURE AND PRODUCT PRICING Features of and pricing-output decisions in perfect competition. Chirstopher Thomas and Charles Maurice.
BOOKS RECOMMENDED 1. behavioral and managerial theories of the firm. Revenue concepts and functions. Profit maximization versus sales maximization objectives. monopoly. Discriminating monopoly. Managerial economics. Probability distributions-binomial. Managerial Economics. Welfare triangle. Learning curve. Measures of Central tendency. Shortrun and long. TMH 8. Atmanand. Random variable. Craig Peterson. Business Economics. Keating and Wilson. Theories of Profits. Person 7. Sk Misra and VK Puri. Theoretical and Empirical cost curves. conditional probability. Managerial Economics. Oxford 5. HPH 3. Managerial Economics. EB 2. Fundamentals of integration. dispersion. Managerial Economics. MODULE 2 Business Statistics and scope. Matrices. Accounting profit versus Economic Profit. Chris Lewis and Sudhir Jain. oligopoly and monopolistic competition. Maxima & Minima Emphasis on cost and revenue functions. MODULE 6: THEORIES OF THE FIRM AND PROFIT Alternative objectives of the firm. Application of Statistics in Managerial Decisions making. Managerial Economics. Biztantra 6. McMillan 9. Economies of scale versus economies of scope. Empirical estimation of cost functions. Indian Economy. Definition of Statistics. Paul Keat and Philip Young. Traditional. Differentiation. Managerial Economics. Dominick Salvatore. Derivation of cost functions from production functions. Equilibrium of the firm and of industry under different market conditions. Cost control and cost reduction. Break-even analysis. Mankar. Poisson. Pearson
BUSINESS MATHEMATICS AND ANALYTICS
OBJECTIVE The course facilities the students to develop and hone statistical skills for managerial decision making MODULE 1 Mathematical basis for managerial decision making. Degree of monopoly power.run cost curves.
Production and Operation Management Systems. Business
. e-CRM. Business Statistics.secular trend and applications BOOKS RECOMMENDED
1. Hypothesis testing -basic concept. Electronic Commerce Models. McMillan GC Beri. Web Based Tools for Electronic Commerce. INFORMATION SYSTEMS AND STRATEGIC IMPLICATIONS Data information systems.MODULE 4 Decision Theory. Introduction to regression model building via SPSS. organizational sub-systems. TMH BR Dey.S test. MODULE 6 Index Numbers construction and application. Accounting and Finance Systems. 6. Bayesian approach MODULE 5 Sampling. McMillan
INFORMATION TECHNOLOGY FOR BUSINESS
OBJECTIVES: The primary objective of this course is to familiarize the student with basic concepts of information technology and their applications to business processes and decision making. TMH JK Sharma. difference between data and information. Types of Electronic Commerce. FUNCTIONAL AND ENTERPRISE SYSTEMS: Management Information Systems. ANOVA ONE WAY AND TWO WAY. confidence interval. Internet Applications. 3. Methods of correlation analysis. Introduction to central limit theorem Estimation. Electronic Commerce. ERP and BPR. 2. Composition of Intranet. Internet. organizational sub systems Transaction Processing Information Systems. Business Statistics. EB RP Hooda. Human Resources Management Systems. median test rank sum test. Decision making under certainty. support system. NON parametric tests. 7. Pearson RS Bhardwaj. introduction to Programming and their Classification. Kruskal Walkusm K. Multiple Correlation. HPH Azel and Sounderpandian. Introduction to time series. Correlation analysis. Value Chains in Electronic Commerce. information system activities and resources. sign test. World Wide Web. Lag and lead in correlation. Regression analysis Linear and multiple regression. Statistics for Business and Economics. Mathematics for Economics and Business. Marketing and Sales Systems. Mathematics and Statistics for Management. KMS. Hypotheses testing for mean and proportions for small and large samples. Chi square. run test. Managerial Statistics. Mittal.
COMPUTER HARDWARE AND SOFTWARE: Application and Systems Software. ECommerce in India. 4. Complete Business Statistics. INTRODUCTION TO E-BUSINESS: Electronic Business. Mann Whitney test. Decision Tree. Tests of consistency. SCM. 5. system approaches. sampling distributions. Sathyaprasad and Pradeep Rao. Types of Operating Systems – functional and cross functional system. systems applications in strategy building. Intranet. Internet Architectures. uncertainty and risk.
Management Information Systems. social indicators. TMH Carroll Frenzel and John Frenzel. rate of inflation. SPSS. security techniques – firewalls. Excel.
1. Industrial Sickness. exchange rates. 2. Pearson Williams and Sawyer. Information Technology. Management Information Technology. forex reserves. DATA AND SYSTEMS INTERFACE Database Management Systems. MODULE -2 Key indicators of economic perspectives. agricultural output. PRACTICAL: MS Office. Software for Decision Support. Fundamentals of Information technology. MODULE 3 Industrial and regulatory perspective of business: Regulatory role of government impact of political environment on business–industrial policy and performance –public sector – privatization –government and business interface –trends industrial production . PowerPoint. economic infrastructure. money supply. 3. Group Decisions making. 6. Thomson Introduction to Information Technology. cyber terrorism and other measures preventing misuse of IT. industrial diversification – SMEs policy and development – incentives for SSIs. encrypting. Gross Domestic product.I Introduction: Concept. Enterprise wide computing. EB Mahadeo Jaiswal and Monika Mital. Role of BIFR and status of entrepreneurship India MODULE 4
. Business Ethics and Values. Extranets. TMH Ashok Arora and Akshya Bhatia. electricity generation. 7. Business and Environment Interface. sectoral shares. Electronic Data Interchange . Systems Analysis and Design DECISION SUPPORT SYSTEM DSS and ES. Thomson Wanan Jawadekar. 4.Components of Electronic Data Interchange and Electronic Data Interchange Communication Process. Nature and Scope of Business. Oxford
OBJECTIVES: The course aims to provide basic concepts and knowledge with regard to a business enterprise and its various functional areas. Management Information System. MODULE . Business objectives. object oriented analysis and design ETHICAL AND SECURITY ISSUES IN INFORMATION TECHNOLOGY Need for security. Management Information systems. Ralph Stiar and George Reynolds. 5. Code of Conduct and Corporate Governance.Applications on Intranet. forms of business enterprise Concept of business as a system. foreign trade.
Steps in sampling. 5. 3. MODULE 5 Monetary and fiscal perceptives: Monetary policy. Business environment. Instruments of monetary policy. survey method. the manager and researcher relationship. incentives for technological research. Business Environment. information system for technology development. Different Approaches to research – Scientific method and non scientific Methods. energy recourse management. Interview methods. 7.
. Business Environment. finances of union and state and finance commissions. EB Adhikary. sources of primary data – observation. case studies. interpretation of data and conclusions of their investigation in the form of systematic reports.
1. Global Buisness Management. Research Design. impact on business. Research proposal MODULE 3 Sampling Techniques. Scaling techniques. fiscal policy. HPH Saleem. union budget. survey and experimental studies. Classification of research designs. MODULE 1 Meaning and significance of Research in Management. recent growth trends in major industrial segments. state budget.International business salient features of exim policy. WTO. international business risk. Defining research problem. Features of good research design. EB
RESEARCH METHODOLOGY & TECHNICAL WRITING
OBJECTIVES: The objective of this course is to develop the research skills of students in investigating the research problems with a view to arrive at objective findings. Types of research – Historical studies. criteria for good research. MODULE 4 Sources of data – primary vs. EB Francis Cherunilam. characteristics of sound measurement. MODULE 6 Global environment: Meaning and levels of globalization. Need for Research design. 4. size of sample. Pearson Justin Paul. concept of MNCs and TNCs. Research process. 6. factors influencing globalization. 2. R&D environment. Business Environment. Generating research hypothesis. MODULE 2 Formulation of research problem. concept of Measurement and scaling. McMillan Palle Krishna Rao. questionnaire construction and design. Business Environment.Social and technological perspectives: Social responsibilities of business. They are also expected to learn basic statistical tools of analysis to sharper their research studies. Types of sample Design – probability and Non Probability sampling designs. sampling errors. effected of globalization. TMH Raj Agarwal. environmental cost audit –Technology policy technology transfer. Suresh Bedi. secondary data.
Test of randomness. level of significance. Lease financing.
MODULE – 1: INTRODUCTION TO FINANCIAL MANAGEMENT: Scope.MODULE 5 Processing of Research data – Editing. Types of reports objectives and function of report formal and informal. 7. Warrants. Biztantra Alan Bryman and Emma Bell. Cost of Equity and reserves.
1. Management Research Methodology. coding. EB KN Krishnaswamy. Term loans. Measures of variation. Venture capital financing. 4. Pearson Wiilam Zikmund. cluster Analysis. Technical Report Writing Today. Discriminate Analysis. Methodology of Research. MODULE – 3: INVESTMENT DECISIONS: Nature and importance of capital budgetary process. Valuations of bonds and stocks. Average rate of return. one and two sample tests. Thomson Panneerselvam. Role of Financial Manager. Presentation of a report. final reports. 6. HPH Donald Cooper and Pamela Schindler. Capital Asset pricing model. classification and Tabulation. Measuring portfolio Risk. Risk analysis in capital budgeting. Internal rate of return. Persuasive nature of reports. Hybrid financing. Business Research Methods. PHI Daniel Riordan and Steven Pauley. Sivakumar and Mathirajan. Measures of central tendency. guidelines for effective writing. precis writing and reporting committee findings. target audience. Basic principles in estimating costs and benefits of investments. Reports for Decision Making. Functions. Business research Methods. MODULE 7 Technical Report writing. 5. Research Methodology. Benefit cost ratio. 2. MODULE 6 Hypothesis testing – Null and alternate hypothesis. MODULE – 2: FUNDAMENTAL CONCEPTS IN FINANCIAL MANAGEMENT: Risk and Return trade off. Biztantra
OBJECTIVE: To provide a strong conceptual foundation for corporate finance and an overview of the global and Indian context. report writing process. MODULE – 4: COST OF CAPITAL AND SOURCES OF FINANCE: Cost of debt. Factors affecting cost of capital. instructions manuals. Business Research Methods. Long term financing: shares. Appraisal criteria – pay back period. Research report format. Oxford William Trochim. progress reports. 9. 8. Measures of Dispersion and skewness. OR Krishnaswami & Rangantham. Risk in a portfolio context. Time value of money. MODULE – 5:
. technical proposal. Net present value. Cost of preferred stock. Research Methodology. TMH Dipak Kumar Bhattacharyya. Research Methods. ANOVA. Data Analysis by software packages. pre-research proposals. correlation and Regression analysis. Objectives. 3. Debentures. Interface of Financial Management with other functional areas. the financial environment: Markets and Institutions. weighted average cost of capital.
Work Study. ISO 9000 & ISO 14000. Concept of OEE (Overall Equipment Effectiveness) + Problem.CAPITAL STRUCTURE: Introduction. Biztantra Ashok Banerjee. Garden and M M Hypothesis. Bonus issues. Credit management. Merits & Demerits: Volume – Variety relationship. Determinants. Limited Resources. Fundamentals Financial Management. 5. Check Sheets. Dividend decisions and valuation of firms. Cause and Effect Diagram. 2. QFD and FMEA & POKAYOKE. TMH Khan and Jain. Fixed Station. Seven Tools of Quality Circles. condition Maintaining. PLANNING
. MODULE – 7: WORKING CAPITAL MANAGEMENT AND FINANCING: Meaning.
1. 6. Capital structure theories: Net income approach. Desired Output. Financial Management. Concept of “5S” House Keeping. Tools for analysis and managing working capital. Concepts at working capital. Excellence in all Subsystem Leading to Organisational Excellence. Buy back of shares. TMH James Van Horne and John Wachowicz. Control Charts. Prasanna Chandra. EB Prasanna Chandra. Basic Financial Management. TMH John Wild. Leverage and firm value. Introduction to SIX SIGMA. Financial and Combined. Product Design Criteria. MAINTENANCE MANAGEMENT Different Types of Maintenance: Breakdown. Various Techniques of Method Study and Work Measurement + Problems. 8. Scatter Diagram. 3. Line Balancing. Cell Layout. Features of an optimal capital structure. Managing various components of working capital. Histogram. MODULE – 6: DIVIDEND POLICY: Introduction. Process. Miller Modigliani propositions I and II. Factors affecting capital structure. Pareto Chart. QUALITY MANAGEMENT Inspection V/S Quality: Seven Stages of Quality. Determinants of dividend policy. Plant Layout Types: Product. 7. Importance. Vender Development and Vender Quality Rating. Method Study. Tax issues. Net operating income approach. Preventive. Pearson Brigham & Houston. TMH
PRODUCTION AND OPERATIONS MANAGEMENT
OBJECTIVES To familiarize the concepts of production and operations management systems and to appraise customer expectations of quality and relationships and to update and Technologies to meet global competition and to understand functions of interrelation departments and decisions involved therein for effective operations management. 4. Fundamentals of Financial Management. Modern Practices of Production Management. Predictive. Dividend theories – relevance and irrelevance: Walter. Work Measurement. Concept of Total Quality Management + Problems. Financial Management. Thomson Paresh P Shah. Financial Management. Total Productive Maintenance (TPM). stock split. Cases – How to improve quality. Financial Statement Analysis. OPERATIONS MANAGEMENT Plant Location Criteria. Leverages: Operating. Financial Management. Stratification. Subramanyam & Robert Halsey.
JIT. response of the management. SN Chary. Line Balancing. 5. technological. legal environment structural reforms their implication for HRM in India. MANUFACTURING TECHNOLOGY CIM / CAD Introduction. Thomson
HUMAN RESOURCES MANAGEMENT
OBJECTIVES To prepare the students to understand the changing environment and its implication for managing the Human Resources to achieve the competitive advantage and corporate excellence. Monitoring Productivity Measurements. 3.
. Concept of Value Engineering. HPH Martin K Starr. Union and non union HRM Comparison of conventions models and HRM MODEL. 7. Spares: EOQ & Breakeven Analysis to Reduce Total Inventory Cost. Cost Control V/S Cost Reduction. Enterprise Resource Planning (ERP). 6. Concept of Special Purpose M/C (SPM’s). concept of learning organization and knowledge management. Biztantra Mahadevan. Emergence of Human Resource Management as a distinct model of people management. Yearly Planning – to Quarterly. 2. TMH Norman Gaither and Greg Frazier. Advantages of Pull System. 4. Breakdowns & etc. Productions and Operations Management. Line of Balance. WIP: Lean Manufacturing.Material Requirement Planning (MRP). Pareto Principles. Pearson Kansihka Bedi. Productions and Operations Management. Capacity Planning and Assessment. TMH Upendra Kachru. Master Production Scheduling. To help the students to understand the intricacies o Human Resources management and acquire skills in effectively managing human resources in whatever functional areas of management they would be engaged MODULE 1 Environmental context: New economic policy and changing business. Productivity. Lead-time Management.. socio-economic and political. EB Chunawalla and Patel. MATERIAL MANAGEMENT Inventory Management: RMC Inventory. Production and Operations Management. BOOKS RECOMMENDED
1. Automation. Work Instructions. Supply Chain Management & Logistics Management – Introduction. workers and unions to structural adjustment. Quality. FGS: Push V/S Pull System. ABC Analysis. Operations Management. Productions and Operations Management. Production Planning and Control. Oxford William Stevenson. Production and Operations Management. Operations Management. Production and Operations Management. IS HRM possible in India Various obstacles to its implementation. SPC. MODULE 2 The Paradigm shifts in people Management. Standard Operating Procedure. Designing Production Systems at Shop Floor. To make the students to understand the linkages between corporate vision mission strategies policies and human resources management.to Monthly – to Weekly – to Daily. 8.
scope and functions: Perspectives of Human Resource Management. HRD movement in India – HRD or HRM for total quality management. meaning. Biztantra -15-
. human resources development for managers and workers. characteristic features of industrial relations in India. career planning and management. bonus and social security. linking corporate strategies and policies with Human Resources Management. Human Resource Management.MODULE 3 Concept of Human Resource Management: Meaning. TMH 3. productivity bargaining. VSP Rao. bonus. Fisher. dearness allowance. objectives. MODULE 10 Trade unions and trade unionism: Theories of trade unions. legal and social constraints on employment MODULE 6 Human resources development: Concept. MODULE 9 Labour management relations: Objectives and theories of industrial relations. the dilemma of practice. performance appraisal systems. training and development programmes. trade union law. collective bargaining-a method of managing employment relations. objectives. managerial unionism BOOKS RECOMMENDED
1. performance coaching and counseling. laws on wages. MODULE 8 Compensation/rewards system: Significance of reward system in business organization. trade unionism in India. Schoenfeldt and James Shaw. managerial compensation. Wayne F Cascio. MODULE 7 Performance management and appraisal: Concept. state and industrial relations. selection and socialization. labour and industrial relations policy. Managing Human Resources. law on industrial relations. objectives. EB 2. changing nature of industrial relations. MODULE 4 Human Resource Planning: Concept of Human Resource Planning meaning objectives scope corporate planning and human resource planning process methods and techniques of human resource planning human resource information system MODULE 5 Resourcing and recruitment. Human Resource Management. philosophy and process. systems of promoting equity compensation/rewards. performance management for team and team appraisal. compensation systems. promotion and transfers. employee benefits. HRD experiences of different companies. issues and problems. employees associations.
Human resource Management. Human Resource Management. Product Life-Cycle marketing strategies. MODULE 2: MARKETING TRENDS Scanning the environment. Competitors. 9. implications. Thomson Gary Dessler. Pearson Jyothi and Venkatesh. Barry and Patrick. the Buyer decision process and theories of consumer decision-making. Impart an grasp on the crucial topics like market segmentation. advertising and sales promotion. customer life time value. Marketing Communication. Events and Public Relations. demand measurement and forecasting. data warehousing. Human Resource Management. Brand Positioning. Marketing in the Indian Economy. Human Resource Management. 6. Company orientations towards the Marketplace. 8. elements of marketing and marketing strategy and to develop in them application skills towards managerial decision-making based on theoretical knowledge. Pricing strategies and programs. Human Resources Management. management of product lines. Pearson
Present to the students an insight into the basic concepts of marketing. Human Resource Management.4. value chain MODULE 4: STP AND THE MARKETING MIX Identifying Market Segments and Targets. customer equity. 5. Managing Marketing channels. Creating brand equity and Brand Strategy. TMH Robert Mathis and John Jackson.
. Marketing plan. MODULE 1: AN INTRODUCTION TO MARKETING AND ITS BASIC CONCEPTS Meaning and Scope of Marketing. Market research system. Biztantra Wayne Mondy and Robert Noe. Strategic Planning. buyer behaviour. measuring customer satisfaction. Oxford Angelo DeNisi and Ricky Griffin. satisfaction and loyalty. analyzing consumer markets and key psychological processes. data mining. constructing a customer database. Marketing and customer value. 7. John. MODULE 3: CUSTOMER CONCERNS Building and maximizing customer value. changing consumption pattern of global consumer and Indian consumer. customer relationship management customer profitability. Fundamental Marketing Concepts. Product and product mix decisions.
Raymond. marketing intelligence and information system.
TMH S Jayendran. (country-of origin effects. Maximization. Balanced. benchmarking. Marketing Management – A South Asian Perspective. Importance of OR. ASSIGNMENT PROBLEMS Traveling salesman problem. advantages. Implications of Global marketing. 7. internal marketing. product mix and various managerial applications and Graphical method of problem solving. 2007. 3rd Edition.
1. N-W Corner Rule. degeneracy. Problems of Rural Marketing. Imbalance in total availability and total allocation – impossible shipments. Unbalanced. Finding optimal solution. Duality in LP.A. HPH
QUANTITATIVE METHODS & OPERATIONS RESEARCH
OBJECTIVES To introduce students to tools and techniques of OR and to equip them to make optimal managerial decisions. empowering & customer engagement MODULE 6: RURAL MARKETING Rural market environment. Biztantra Czinkota and Kotabe. accelerating. and other methods. e-choupals. Marketing Management.
. Scope of OR in business activities. Iteration. marketing Organization). different methods for finding initial solution – VAM. 2. McMillan S. Scope. 8. OR Models: Linear programming. 4. Infeasible. focusing. 3. Column Minimum. 6. Pearson. Marketing. Row Minimum. 5.MODULE 5: NEW TRENDS Direct Marketing. Introduction to LP. Oxford Joel R Evan and Barry Bervan. TRANSPORTATION MODELS Nature and scope of transportation and allocation models. its economics interpretation. EB Adrian Palmer. flattening. Problem formulation. Environmental concerns. Rajen Saxena. Kotler & Koshy. Online marketing Challenges. merging. Marketing Management. Sherlekar. Alternate methods of solutions. Corporate social responsibility in Marketing. Marketing Management. outsourcing. Optimization concept. Network marketing. Rural Marketing Strategies. Methods of allocation. Sensitivity analysis only just to know no problems need be worked out and software packages to be used to solve LP models. Formulation of dual problems. Alternate solution of LP. Marketing Management. Tests for optimality. MODULE 1 Introduction to OR. Introduction to Marketing. Thomson Ramaswamy and Namakumari. and maximization as objective Scope of transportation models. supplier partnering. Marketing Management.
events. Critical path analysis. Saddle point. Quantitative Techniques in Management. Single Queue. Replacement of items that fail completely. EOQ formula. float. Meaning and importance of inventory management. Probability distribution in queuing system. precedence. Network components. Dominance theory. . description of other models and their managerial application (only description. No 2 jobs on ‘n’ machines REPLACEMENT MODELS Replacement of items deteriorating with time. project time calculations. Simulation procedures. (No group replacement) MODULE 3 Network models. Operating characteristics of queuing system. JK Sharma. critical evaluation of software and using customized software. ND Vohra. Quantitative Techniques.sum games. Essential features of queuing system. two person zero . Probabilities in PERT analysis. description of other queuing models (only description) SEQUENCING PROBLEMS Processing 'n' jobs through 2 machines. Multi server. Application of simulation. Introduction to PERT. Single server/Single Queue. McMillan 2. errors and dummies. Project crashing. Problems based in EOQ formula. activities. TMH -18-
NOTE: TEACHERS ARE ADVISED TO EXPOSE STUDENTS TO VARIOUS SOFTWARE PACKAGES. Types of Inventory control methods MODULE 5 Theory of games – introduction. CPM techniques. no problems and No Graphical method) SIMULATION Introduction to basic concepts. time cost considerations (No resource leveling) MODULE 4 Inventory models.
1.MODULE 2 Queuing theory (waiting line). WHEREVER POSSIBLE. Processing ‘n’ jobs through 3 machines. economic lot size.
Article 246 read with Schedule 7 of Indian Constitution. THE RIGHT TO INFORMATION ACT. Quantitative Methods for Business. JK Sharma. contingent Contracts. 1872: Salient features covering essentials of Contract. rights of the citizens to get information of the Public Authority (Central and State Government). Pearson
LEGAL ASPECT OF BUSINESS
OBJECTIVES To equip students to have the glimpses of various business legislations in the global environment and to make students understand legislations and enabling them to assert their rights emerging out business at the same time knowing the compliance of legal requirements of business transactions. acceptance. Salient features of sale of goods act 1930
. Anderson. The constitution of India with special reference to economic principles enshrined in the constitution. Frederick Hillier and Gerald Lieberman. competition commission of India. MODULE: 1 Introduction . Operations Research. Balasubramani and Tamilarasi.sources of business law. Thomson 4.Overview of Business laws in India . Ralph Stair and Michael Hanna. computer resources. Pearson 6. Quantitative Analysis. offences and penalties. transparency.3. Barry Render. consideration. Operations Research. MODULE: 3 THE CONTRACT ACT. Operations Research. 2005: Background. digital signature. (BUSINESS RELATED MATTERS ONLY) MODULE: 2 THE INFORMATION TECHNOLOGY ACT. 2000: Significance of E. paperless society importance terms in IT Act. THE COMPETITION ACT. components of competition act. Williams. cyber crimes. TMH 7. McMillan 5. offer. certifying authority. Natarajan. powers and functions information officers. salient features covering important terms in the act. offences and penalties. offences and penalties under the Act.Commerce and Egovernance. 2002: Salient features covering essentials of competition. Sweeney.
K. powers and rules of central government to protect and promote environment in India. treatment of complaints of goods and services. MODULE: 4 THE INDIAN PATENT ACT. difference between private and public company. FOREIGN EXCHANGE MANAGEMENT ACT. national commission. EMR. C L Bansal. discrimination. types of pollution. fundamentals rights. (Cmde) P. memorandum of Association. grant of patent. Tomato and Pharma products. ENVIRONMENT PROTECTION ACT. EB 2. K. different kinds of meeting. patentee. book building.
. district forums. services included under the act. Gulsan. state commission. Business Law for Management. infringement of patent.S. articles of association. EB 6. Business Law. Akhileshwar Pathak. UN protocol on Human Rights. NHRC. Biztantra 5. opposition to patent. MODULE: 6 WOMEN AND HUMAN RIGHTS AT WORK-PLACE: Gender Equality. environment pollution. HPH. HPH. Inventions and Noninventions. 1970 & 2004: Patent. 1999: Definition of Foreign Exchange. P. remedies. hawala transaction. types. global warning. types of company. Business and Corporate Laws. 1986: Rights of the Consumer. winding up of the companies. environment pollutants. prons and cons. IPO. Supreme Court on protecting women rights at workplace. agenda. surrender of patent. Business Law for Managers. hazardous substance. penalties and offences. MODULE: 5 INDIAN COMPANIES ACT. Legal Aspects of Business. nature of human rights. whistle blowing. 3rd Edition. S. Sumathi. 1986: concepts of environment. resolutions. Bulchandani. 4. decided cases on Basumathi Rice. causes for ozone layer depletion. directorate of enforcement.THE CONSUMER PROTECTION ACT. money laundering.R. 4th edition. rules regarding ownership of immovable property. BOOKS RECOMMENDED
1. Defects and deficiency. TMH 3. 1956: meaning of company. quorum. WTO and patent rules. Goel. Turmeric. Prof. Sarvanvel and S. harassment of women in organisation. money changer. occupier. 2nd edition. Job reservation in private sectors. Business Law for Management.
Intrapreneurship. criteria to identity sickness. The Future of Entrepreneurship
Module 1 THE NATURE AND IMPORTANCE OF ENTREPRENEURS
6 hrs The Entrepreneurial Process. Idea Stage.BUSINESS IDEA & INNOVATION 8 hrs Business idea. growth and performance of SME sector. Intrapreneurial. techniques for improving the creative process.ENTREPRENEURSHIP AND NEW VENTURE CREATION Objectives: 0• To make students to understand the different dimensions of entrepreneurship.
Module 2 THE ENTREPRENEURIAL AND INTRAPRENEURIAL MIND
4 hrs Role of SME.1 . Legal Issues in Setting up the Organization. barriers to creativity. Develop a Business Plan. Creativity. Establishing intrapreneurship in the organization 4 hrs Various forms of organization. concept and definitions of SME. Definition of Entrepreneur Today.
Module 5 LEGAL ISSUES FOR THE ENTREPRENEUR
. institutional support for SMEs. Managerial versus Entrepreneurial Decision Making.3. Entrepreneurial Decision Process. corporate entrepreneurship. Role of Entrepreneurship in Economic Development. Manage the Enterprise. government policy and SME in India. factors affecting entrepreneurship — qualities of successful entrepreneurship.Climate for Intrapreneurship. Test Marketing Stage. Entrepreneurial Careers and Education. Determine the Resources Required. The various statutory registrations and clearances required. Establishing Evaluation Criteria. Sickness in SME.
Module 3 SMALL & MEDIUM ENTERPRISES (SME)
Module 4 STARTING THE BUSINESS . Identify and Evaluate the Opportunity. climate. Causes for Interest in Intrapreneurship. Corporate versus Intrapreneurial Culture. problems for SMEs. Entrepreneurship. Establishing in the Organization. Leadership Characteristics. Concept Stage Product Stage. Opportunity Recognition . intrapreneurial leadership characteristics. . symptoms and remedial measures of sickness. 0• To inculcate the spirit of entrepreneurship in students and make them job creators instead of job seekers 0• To develop the skills required to prepare a Business Plan 4 hrs Nature and Development of Entrepreneurship. causes. Product Planning and Development Process. causes. Innovation and entrepreneurship.
and shephered. The organization plan.. Imitation Strategies. The Alpha Stage: The Shift from Planning to Product Creation. Bootstrap Financing. Market Scope Strategy. Various schemes. peters.. Internal or External Funds. Funding from Banks and Financial institutions.Entrepreneurship at the Crossroads . The Beta Launch. Different sections of the business plan . Excel books 2. Format of business plan. FDI Module 8 MANAGING and GROWING THE NEW VENTURE 8
hrs Risk Reduction Strategies for New Entry Exploitation. 2007 4. tata mcgraw-hill. Approaching. michael p. Building the Prototype of the Business. robert d. Mohanty – Fundamentals of Entrepreneurship. M. Testing the Waters. Governmental and Developmental Sources. Prentice Hall of India
. and Growth Strategies: Where to Look for Growth Opportunities. what is the Business Plan? Various types of business plans. Writing of business plan. Market Calibration and Expansion.6 hrs Project Preparation. Private Offerings. From Corporate Venture to Business. turnaround strategies.Biztantra 5. Types of Loans. Diversification Strategies.An Overview. Types of Investors. Various Misconceptions. Vasant Desai :. Why Some Business Plans Fail. Validating the Venture Concept. Entrepreneurship. Measuring Plan Progress.Dynamics of Entrepreneurial Development and ManagementHPH 3. Zimmerer & Scarborough – Essentials of Entrepreneurship & Small Business Management. Creating the Right Environment. presenting and obtaining the funds. Prentice Hall of India 6. Procedure. Capturing Strategic Value REFERENCE BOOKS: 1. Venture Capital . Using and Implementing the Business Plan. Penetration Strategies.
Module 9 CORPORATE VENTURING 14 hrs
The necessity of Corporate Venturing.The marketing plan. sixth edition. dean a: entrepreneurship. Hisrich.lall. Nature of Venture Capital. Formalizing the Vision for The Venture. Private Placement. feasibility and evaluation. The financial plan
Module 6 PROJECT PREPARATION AND APPRAISAL
Module 7 FINANCING THE NEW VENTURE 6 hrs Sources of capital . Product Development Strategies. Debt or Equity Financing. Market Development Strategies. Mathew J Manimala :. Updating the Plan.
Framework for ethical decision making – Individual factors. role of independent directors. The relativist perspective. Interpersonal relationships in organization. Legal and Regulatory Philanthropic issues.2
BUSINESS ETHICS AND CORPORATE GOVERNANCE
OBJECTIVE: To enable students to critically examine ethical dilemmas and to understand the importance of governance mechanisms in a globalized economy. cross cultural.
. structure and business ethics. Moral reasoning. the ethics of conserving depletable resources. Arguments for and against business ethics. Thee firms duties to the employees.
Module 3 EXTERNAL CONTEXT 10 hrs Ecology: The dimensions of pollution and resource depletion. Competitive issues. Module 5 BUSINESS ETHICS IN A GLOBAL ECONOMY 10 hrs Ethical perceptions and international business. the social costs view of duties. Virtue ethics. rights and justice. Affirmative action. organizational factors. Board objectives and strategies. Corporate Governance — a dimension of ethical making. training and development of directors.3. The role of opportunity and conflict. The employee Rights. Accounting standards & accounting disclosures. Justice and Fairness. the multinational corporation and various ethical issues. Discrimination — utility. Integration of the various perspectives. Need and benefit of business ethics. The of care. cross religion & cross racial issues. the ethics of control. current context of CG in India. Cognitive moral development. The employee’s obligation to the firm.
Module 1 AN OVERVIEW OF BUSINESS ETHICS 10 hrs Definition and Nature of Business ethics. systems to Monitor and enforce ethical standards. Code of Conduct Ethics training and communication. Consumer Privacy
Module 4 INTERNAL CONTEXT — EMPLOYEE 10 hrs Job discrimination — its nature and extent. The ethics audit. Advertising Ethics. Global values. The role of Corporate Culture and Leadership. Economic issues.
Module 6 CORPORATE GOVERNANCE 10 hrs Meaning. Need for organizational ethics program. Teleology and Deontology. The due care theory. performance evaluation of board. Gender issues. board structure. Consumers: -Markets and consumer Protection. History of the development of business ethics. Accountability issues. Module 2 INDIVIDUAL & ORGANISATIONAL FACTORS 10 hrs Moral philosophy — definition and different perspectives.
Steiner And Steiner.S. 4. Government And Society. 3. Hartman.Bajaj. P.REFERENCE BOOKS: 1. Prentice Hall Of India 8. C. Perspectives In Business Ethics. Gopalaswamy – Corporate Governance. Prasad – Corporate Governance.. Corporate Governance.Raj Agarawal :-Business Ethics Biztrantra 5. Baxi. Laura P. Prentice Hall Of India 7. O C Ferrell-Business ethics-Biztantra. New Age International (P) Ltd. Velasquez – Business Ethics: Concepts & Cases. Mcgraw-Hill 2. Excel Books.
. Mcgraw-Hill 6.V.
and selecting channel members.pearson 4. sales territories. quotas. training. Krishna K Havaldar. Role of personal selling in business marketing. tradeshows. Classifications and characteristics of Industrial Products.M1 . Mukherjee. Marketing strategies for each of industrial customer categories. sales force organization. selection. Module 1 BUSINESS MARKETING PERSPECTIVE 14 hrs Understanding of the concept of Business marketing in contrast with the consumer marketing. pricing objectives. nature of industrial goods and services. Unique characteristics of each type of industrial customers. pricing across PLC. advertising budgets. internet based marketing communications.S. cost fundamentals. compensation. Characteristics of Business Marketing. Prentice Hall Of India. Market segmentation and B2B Marketing. Mcgraw-Hill 2. Classification of Industrial products. motivation. pricing strategies. H. managing B-B advertising. government. channel administration. types of resellers. Nature of Demand in Industrial Markets. account management Module 5 PRICING DECISIONS IN BUSINESS MARKETING 10 hrs Meaning of price. participants in the business marketing channel design. performance evaluation. publicity. recruitment. Excel Books 3. Classification of Industrial customerscommercial enterprises.BUSINESS MARKETING
Course objective The subject is designed to give insights to the students about the applications of marketing concepts in business to business marketing scenario as it is different from consumer marketing due to some inherent characters. Environmental Analysis in Industrial/ Business Marketing. Difference between Business and Consumer Marketing.
Module 2 DIMENSIONS OF BUSINESS MARKETING 14 hrs What is Industrial/Business Marketing. Module 3 MANAGEMENT OF MARKETING CHANNELS 10 hrs Business marketing channels. the subject needs a special attention. As industrial or business marketing is emerging as one of the major employment provider. channel member performance Module 4 BUSINESS ADVERTISING. Francis Cherunilam-Industrial Marketing . Purchasing Orientations and Practices of Business Customers. industrial pricing process. institutions. Industrial Marketing.HPH
. Robert Reeder. Competitive biding. motivating channel members. strategies for competitive bidding. Types of Organizational customer. sales promotion. measuring advertising effectiveness. Industrial Marketing. Industrial Marketing. sales effort control. pricing methods
REFERENCE BOOKS: 1. SALES PROMOTION & PUBLIC RELATIONS 12 hrs The role of advertising in Business marketing.
Thomson.Tata Mc Graw Hill 8.S.G Bateson. Tata Mc Graw Hill.SERVICES MARKETING
Objectives: 0· To develop insights in to the field of services marketing. Christopher Lovelock. place and promotion.Search. 2002 7. NGOs and public utility services. tourism. Rajendra Nargundkar. Excel Books 2. types and influencing factors.
Module 4 SERVICES MARKETING MIX
Module 5 SERVICE INDUSTRIES IN INDIA 15 hrs Marketing strategies in service sectors like financial. Services Marketing. Expanded mix: . telecom. C. “Services Marketing — The Indian Perspective. service quality and service encounters. 0· To expose the students to marketing in various services industries of India. “Services Marketing” Special Indian Edition. Module 2 FOCUS ON THE CUSTOMER 10 hrs Consumer behavior in services: . “Services Marketing — Text and cases”. “Essentials of Services Marketing: Concepts.Services Marketing. First Edition. Prentice Hall of India. Consumer choice
Module 3 CUSTOMER EXPECTATIONS 8 hrs Meaning. Customer relationship and marketing research 15 hrs 4Ps of Marketing: . Kenneth C Clow . REFERENCE BOOKS: 1. Dr. 2008 3. Strategies and cases”. price.Customer satisfaction. and Jochen Wirtz. 2004
.” Services Marketing — The Indian context”. Valarie A Zeithamal. strategy”. R. David L. technology.Service product (including service blueprinting).” Excel Books 9. process and physical evidence. 0· To make student understand the differences between marketing of goods and services. Bhattacharjee. Ravi Shankar. Prentice HaIl 6. retail. “Services Marketing.Definition and characteristics of services Difference between goods and services — Gaps model of service quality.
Module I INTRODUCTION 12 hrs Emergence of GATS in world trade — Service sector and Indian economy.people.People. Mary Jo Bitner.M2 . Customer perceptions: . Srinivasan. hospitality. Biztrantra 5. K Douglas 1-loffinan and John E. experience and credence properties. Krutz :.Sahajan – Services Marketing – HPH 4. Dwayne D Gremler and Ajay Pandit. wellness (health care).
Evaluation of Salespeople’s Performance. Comprehensive Sales Force Cases and Exercises
Module 3 CONTROLLING THE SALES TEAM
7 hrs Logistics and its importance. Channel Flows and Costs
Module 5 MARKETING CHANNELS
. Social. and Waste Disposal.Motivating Salespeople toward High Performance. Bar Coding and Scanning. Inward Transport. Importance of Communication in Logistics. and Socialization of Successful Salespeople. Expert Systems. Contents of the Sales Training Program: Sales Knowledge and the Selling Process. and Responsibilities. Ethical.The Production Era. Rewards. The Marketing Era. Stock Control. Placement.M3 . Physical Distribution Management. The course deals with various aspects of sales management for coordinated sales efforts in achieving the over all corporate goals and effective management of marketing channels Module 1 INTRODUCTION TO SALES MANAGEMENT 4 hrs Sales Management: Its Nature. Artificial Intelligence.Electronic Data interchange (EDI). Forecasting Market Demand and Sales Budgets Design and Size of Sales Territories.Procurement /Purchasing. Relationship Marketing Era. Functions of Logistics management . Channel Intensity. Order Picking. Materials Handling. Recycling.SALES AND MARKETING CHANNEL MANAGEMENT
Course Objective The Course has been designed to understand the importance of sales management and Marketing channel management for the overall success of the marketing efforts of an organization. Communication Technology.Planning for and Recruiting Successful Salespeople. Types of Channel Intermediaries at Each Level. The Sales Era. Receiving. Sales Objectives and Quotas. Roles of Channel Members. Designing marketing channels . Training the Sales Team . Warehousing. Returns. staffing the Sales Team . Outward Transport. Directing The Sales Team . and Legal Responsibilities of Sales Personnel 9 hrs Building Relationships through Strategic Planning. Streamlining the Logistics Process. Leading the Sales Team
Module 2 PLANNING THE SALES TEAM’S EFFORTS
6 hrs Analysis of Sales and Marketing Costs.Channel Structure. Selection. The Market-Driven Sales Organization. Strategic Issues in Logistics Management
Module 4 MARKETING LOGISTICS
7 hrs Evolution of Marketing Channels. Technology in Logistics. Channel member and their roles. Compensation for High Performance. Channel Functions.The Management of Sales Training and Development.
Contractual VMS.7 hrs Importance of Channel Integration. Impact of Information Technology on Wholesaling Challenges in Wholesaling -Inventory Management. Sales & Distribution Management. Krishna Havaldar And Cavale. Dasgupta.Sales Factors. Growth of MultiChannel Marketing Systems. Regional Coverage Organizational Form and Size.Corporate VMS. PHI 3. Criteria for Selecting Channel Members . Administered VMS. Sales Management. Vertical Marketing Systems. Pricing and Credit. Strategic Issues in Wholesaling .Cooperation and coordination.L. Financial Planning and Management . Anderson.Merchant Wholesalers. Horizontal Marketing Systems. Recruiting Manufacturers. PHI
. Conflict. Administrative Factors. Hybrid channel system. Agents and Brokers. Screening. Sales And Distribution Management. Risk Factors. Marketing Mix Decisions Trends Shaping Wholesale Distribution Functional Overlap. Marketing Channels. Distributor Advisory Councils.. Manufacturer’s Wholesalers. Still And Cundiff. Increased Services. Modifying Channel Arrangements PLC Changes. Motivating Channel Members. Sales Management. Managing Channel Relationships . Power 10 hrs Wholesaling and its importance. PHI 5. Tata Mcgraw-Hill 6. Types of vertical marketing systems .Recruiting as a Continuous Process. Sales And Distribution Management. Designing and Managing Hybrid Channel Systems
Module 6 CHANNEL INTEGRATION Module 7 CHANNEL MANAGEMENT 10 hrs
Recruiting Channel.Target Market Decisions. Product Factors. Tapan Panda And Sunil Sahadev. Oxford Publications 2. Excel Books 4. S. Types of Wholesalers . Gupta. Members . Promotion Management.Evolution of Retailing and types of retailing
Module 8 WHOLESALING & RETAILING
REFERENCE BOOKS: 1. Experience Factors. Sales Management. Customer-Driven Refinement of Existing Channels. Coughian. Source of Employment .Retailing and its Importance Importance to Consumers.
Margin System. 2. meaning and measurement of Risk — Classification of Risk — diversitification — Statistical tools used in risk management . 4.F1 .Money market instruments — derivatives — forward . Market Indices.futures — options — swaps
Module 2 INVESTMENT AVENUES
9 hrs Dematerialization of securities. Book Building. To provide students with a conceptual and analytical framework of different financial instruments. To provide students with a conceptual framework of evaluating various investment avenues. markets. Trading Procedure. To give an overview of the global markets and their impact on the domestic markets 6 hrs Definition — micro & macro economic concepts relating to investment .risk return optimization — credit rating . Primary Market — P0. Bonus Issue & Preferential Issue. their risk and returns and strategies in managing funds.investment objective — investment process .techniques of risk mitigation . To familiarize students with portfolio management techniques that challenges a financial manager. Secondary Market — Cash & Derivatives Markets.beta coefficient — hedging – Using derivatives in risk management
Module 4 RISK MANAGEMENT
7 hrs Sources of information on investment — factors affecting investment — Fundamental analysis — Technical analysis — efficient market Hypothesis
Module 5 INVESTMENT ANALYSIS
.gambling — types of investors — investor behavior
Module 1 INTRODUCTION TO INVESTMENTS
7 hrs bonds — debentures . regulations.
Module 3 STOCK MARKET & INSTITUTION
9 hrs Definition.INVESTMENT ANALYSIS & MANAGEMENT
Course Objective 1.Preference shares — Equity Shares — Real Estate— commodity markets — bank deposit — insurance — mutual funds — foreign exchange . 3. Settlement process.investment constraints —investment strategy — investment v/s speculation — arbitrage . Stock Exchanges & SEBI. Rights Issue. Role of Stock Brokers. FPO.
Foreign Bonds. Fundamentals Of Investments.various valuation methods & models — bond valuation — equity valuation — futures pricing — options pricing — tangible asset valuation. GDRs. Developed and Emerging Markets.
Module 8 GLOBAL MARKETS
REFERENCE BOOKS: 1. FCCBs. Portfolio Management. Jensen & Treynor Model CAPM — SML and CML — factor model and arbitrage pricing theory — Portfolio construction. Alexender & Bailey. Preeti Singh – Investment Management. Relationship between trends in global markets and the domestic markets. PrenticeHall. Mcgraw-Hill 4. Investment Management.HPH 5. Bhalla V K. Kevin.pearson 3. Tax issues relating to investments
Module 6 INVESTMENT EVALUATION
8 hrs Concept — Markowita model — Sharpe. S Chand & Co 6. PHI 7. ADRs. Sudhindra Bhat. Security Analysis And Portfolio Management. Investment Analysis And Portfolio Management. revision & evaluation
Module 7 PORTFOLIO MANAGEMENT
7 hrs Global Investment benefits. Fischer And Jordan. Global Mutual Funds. PHI
.7 hrs Concept — Time value of Money . Prasanna Chandra. World market indexes. Excel Books 2. Security Analysis And Portfolio Management.
Recent Policy Developments 12 hrs Banks — Operations & Special Role of Banks — Specialized Financial Institutions — EXIM.Universal Banking & Innovations — Securitization — RTGS & ECS . SIDBI. preparation of prospectus.Investment Companies — Leasing & Hire Purchase .Organization and Management -Role and Functions .Depository and Custodial Services Module 4 MERCHANT BANKING & FINANCIAL SERVICES 10 hrs Project appraisal.Financial sector reforms Reserve Bank of India .Co—operative Banks — Features.Monetary Policy of the RHI .Pension Funds — Life insurance Companies . Mergers & Amalgamations. Corporate Advisory Services. Debt Syndication.FINANCIAL MARKETS & INTERMEDIARIES
Course Objective 0· To provide students with conceptual and regulatory framework within which the financial intermediaries operate.Mutual Benefit Financial Companies -Venture Capital Funds . issue pricing. IFCI .Financial System and Economic Development — Indian financial system — SEE3I .Types of Funds .F2 .
Module 5 MUTUAL FUNDS 8 hrs
Organization .Factors & Forfeiting . Underwriting. NABARD.Loan Companies .Credit Rating .Return on Investment in Units — Regulations
.Structure and Size Investment Pattern .Valuation of Units .Functions of Financial Sector .Housing Finance — Chit Funds . an Overview . Structure and Growth.General Insurance Corporation
Module 2 BANKS & INSTITUTIONS Module 3 NON-BANKING FINANCE COMPANIES 8 hrs
NBFCS. HUDCO. 0· To familiarize students with the various management and operational aspects of markets and financial intermediaries. Private Placement. Types. Designing capital structure and instruments. Issue Management. Small Savings and Provident Funds .
Module 1 THE NATURE AND ROLE OF FINANCIAL SYSTEM 8 hrs
Structure of a Financial System . Institutional Placement. Regulation of Merchant Bankers.Provident Funds. Bought out deals.
Markets for Futures. Miles. Interpretation & Analysis. Sahadeven & Thiripalraju.HPH 4. Livingston.The Discount Market .Foreign Exchange Markets Interest Rate Futures Market REFERENCE BOOKS: 1. and Other Financial Derivatives . Blackwell 2.Government (Gilt — edge) Securities Market. PHI
. New Century 5. Niti Bhasin.Module 6 FINANCIAL MARKETS
The stock market in India — Primary and secondary markets — OTC markets — regulations — new issues market — underwriting . Mutual Funds: Data. Excel Books 3.Call Money Market .Markets for Commercial Paper and Certificate of Deposits . Financial Intermediaries. Avadhani – Marketing of Financial Services .Treasury Bills Market — Commercial Bills Market . Sudhindra Bhat. Financial Institutes And Markets. Options. Banking And Financial Markets In India 1947 To 2007.
Basics Concepts – Assessee. Person. valuation and collection of duty. Assessment Year. Computation of Individual Income Tax. Hire. the proper compliance of various provisions of the direct and indirect tax laws and to make financial decision considering ‘the pros and cons of various tax laws and business functioning MODULE 1: CONCEPTS AND FRAMEWORK OF TAXATION 10 HRS Tax – Meaning. Heads of Income. Procedure relating to levy. Securities Transaction Tax. Module 2 INCOME TAX 14 hrs Heads of income. Installment vs. important central excise procedure. — Own funds I Borrowed Funds I Lease.Incidence of Tax. Banking Cash Transaction Tax. Cenvat Credit. Excisability of Products. Exemption Export promotion schemes. Total Income. Introduction to Customs Duty. Service Tax. Nature of Excise duties. and procedures. Concepts. Tax implications of international operations
.F3 . Fringe benefit Tax. valuation & collection of duty. Tax Planning. Classification & Valuation excisable goods. Tax Avoidance and Tax Evasion. exemptions Export Promotion Schemes. Make or Buy. Capital Structure and Dividend Decisions. Cenvat credit.TAX COMPLIANCE & MANAGEMENT
Course Objective To make the student understand the basic concepts of taxation and its computation. CENTRAL EXCISE AND SERVICE TAX 14 hrs
Procedure relating to levy. Excisability of Products. Replace or Repair. Computation of Corporate Income Tax. applicability. types of duty. MAT. Assessment.
Module 5 TAX PLANNING AND MANAGEMENT 12 hrs
Purchase of Assets. Valuation of Excisable goods. Residential Status of Individuals and Companies . Returns & Compliance
Module 3 CUSTOMS. Returns & Compliance
Module 4 SALES TAXES AND CUSTOM ACT 10 hrs
Nature of Excise duties. TDS & TCS. Previous Year. types of duty. Amalgamation and De-merger. Important Central Excise procedures. Computation of HUF Income Tax. Types. Classification of Excisable Goods. Set off and Carry forward of Losses. Principles of Direct Taxation. Tax planning/avoidance/evasion.
Singhania. 4. Vinod. 5. 3. “Direct Taxes – Planning and Management”. Taxmann Publications. Vinod.Datey – Indirect Taxes Law & Practice – Taxman Publications
.S. “Direct Taxes”. Ravi. Mehrotra and Goyal. Singhania. U.BOOKS FOR REFERENCE: 1. Taxmann Publications. Bharat Publications. Girish and Gupta. “Direct Taxes – Law and Practice”. Ahuja. Sahitya Publishing. 2. “Professional Approach to Direct Taxes”.
Process of HRP Employee Forecasting – Trend analysis. Difference between Training and Development. evaluation of system.K Sahu – Training for Development – Excel Books
. Writing Job Description.Terms and conditions. Need for training . Assessment of Training Needs.Application Blank. Human Resource Planning Definition. Objectives. G. Purpose. feedback & control. evaluation of contents. Job Specification. Electronic performance support system(EPSS) . Human Resource Management –Cynthia and Fisher. individual or collective.Internet Based. Modern Techniques of Recruitment. R. Essentials of Selection Procedure. Medical Text.Meaning and Process. Methods of Collecting Data. Selection Hurdles. Sources of Recruitment.On the Job and Off Job Methods. MODULE 5 EVALUATION OF TRAINING Purpose of Evaluation.HUMAN RESOURCES ACQUISITION AND DEVELOPMENT MODULE 1 HUMAN RESOURCE PLANNING: Issues in Strategic Human Resources Management. Computerized Forecasting .H1 . Requisites of effective programme. MODULE 2 JOB ANALYSIS Meaning. Principles of Training and areas of training. MODULE 3 PROCUREMENT. Importance of Training . Sources.Training for Development – HPH 8.Training and Development -Biztantra 7. 1. MODULE 4 TRAINING Concept of Training and Development. Manager Judgment. Training Methods. Job Description – Contents. Pandu Naik . Placement Agencies. Induction –Meaning.Principles and Techniques. Job Enrichment. evaluation of resource person. competency mapping. serial or disjunctive Investiture or Disinvestiture. Process. Distance and Internet Based Training. Reference Check Appointment. Ratio Analysis. Supply forecasting. Employment Tests. Evaluation Process. Internal and External Source.Training and Development –Excel Books 6. Scatter Plot. Induction Programme –formal or informal. Thomess Kutti . Importance.Meaning. Ricky W 2. Employment Interviews. evaluation of methodology. D. Dr Janikiraman. Selection . Electronic Training – Computer Based training. Richard Regis – Strategic Human Resource Management – Excel books 3. SELECTION AND INDUCTION Recruitment. Factors affecting HRP.K Bhattacharya – Human Resource Planning – Excel Books 5. REFERENCE :-Griffin – Human Resource Management –Biztantra. Selection Procedure . Delphi Method.Biztantra 4.Utility and Validity.
Functions of trade unions. Grievance & Disciplinary procedure – Meaning. Prevention of Industrial disputes. Ethical approach to IR: Idea of trusteeship. Managing Promotions. Factors affecting Career Choices. Theories to trade Union. INDUSTRIAL RELATIONS Meaning & Objectives. Structure and problems. REFERENCE 1.D Singh . Need for Career Planning. Transfers & Demotions. Measures to strengthen trade unions. Importance. QUALITY OF WORK LIFE AND QUALITY CIRCLES Meaning of quality of work life – Quality Circles. Developing sound IR. Marxist. Trade union movement in India. Code of conduct. why do workers join unions. COLLECTIVE BARGAINING Definition.Industrial Relations – Excel Books 2. Causes of Industrial disputes. Role of Three Actors to Industrial Relations – State. Importance. Need & procedure. MODULE 5. INDUSTRIAL DISPUTES Definition. Career anchors. TRADE UNION Meaning. Industrial Dispute Act – Conditions to Strikes. Mamoria & Mamoria . Trade union Act – Registration of trade unions. Problems of trade unions. Lay-off & Retrenchment and Laws relating to standing orders. Lock-outs. Career Stages. MODULE 4.Process.H2 – EMPLOYEE RELATIONSHIP MANAGEMENT MODULE 1. Employer & Employees.workers participation in management and quality circles – Concept of empowerment. Settlement of Industrial disputes. MODULE 6.HPH
.Dynamics of Industrial Relations in India .Principles & features. Pluralistic. MODULE 3.Unitary. Types of Industrial disputes. MODULE 2. Approaches to Industrial Relations . Types of trade unions. Central trade unions in India. INTEGRATION OF INTEREST AND MANAGING CAREERS Career Planning. Causes for poor IR. Individual & organizational problems in Integration. Integration process.Objectives. Prerequisites of collective bargaining – Union bargaining process – Types of bargaining– Collective bargaining in India. B.. Need for Recognition & Rights to recognition of trade unions.
4. Neutralization factors.Traditional and Modern Methods. Methods of Performance Appraisal. Piece work. B. Objectives. Group Piece rate. Factors Influencing wage and Salary Administration.HPH Lawrence Kleiman-Human Resource Management -3rd Edition-Biztantra R. Wage – Theories of Wages. Employee stock ownership.Calculation of total compensation package. 3. various methods of compensating cost of living. Wage differentials.K Sahu – Performance management systems – Excel Books
. Critical Incident Method. Types of Fringe Benefits MODULE 5 INDIVIDUAL GROUP VARIABLE COMPENSATION Pay for Performance. wage determination process.Compensation & Rewards management – Excel Books Cynthia D Fisher –Human Resource Management -5th Edition-Biztantra. A M Sharma – Aspects of Labour Welfare and Social Security . Need for Appraisal. MODULE 3 PLANNING FOR IMPROVED COMPETITIVENESS Diagnosis and Bench Marking. Retirement Plan REFERENCE :1. Profit sharing. Organisation Wide incentives – Scanlon Plan. Behavioral Anchored Rating Scale (BARS). Individual incentives : Measured day Work.H3 – PERFORMANCE AND COMPENSATION MANAGEMENT MODULE 1 PERFORMANCE MANAGEMENT Definition. Group Appraisal. Non-financial incentives. Types of Incentives. MODULE 4 INCENTIVES AND FRINGE BENEFITS Incentives – Def . Fringe Benefits – Definition. Provisions for Dearness allowance. Kaiser Plan. its advantages and disadvantages.Graphic Rating-Scale. 5. Objectives. Employee Profit sharing.D Singh . Obtaining Commitment. Pay by Seniority. Compensation. Gain sharing. Paired Comparison Method. Confidential Methods. 2. Essentials of performance appraisals and problems of performance appraisal. Compensation Differentials. Gain Sharing MODULE 6 INCENTIVES AND RETIREMENT PLANS Basic Pay. standard hour. Internal and External Equity in Compensation Systems. debt method. Determination of Inter and Intraindustry. Assessment centers MODULE 2 WAGE & SALARY ADMINISTRATION Nature and Scope. Types of wages – Time rate. Straight Ranking Method. piece rate. Production sharing plan. Executive Compensation Plan.
Real-time software design. Module 3: SOFTWARE DEVELOPMENT MODELS Waterfall model. Software prototyping. Software cost construction. System models. Module 1: OVERVIEW OF SOFTWARE ENGINEERING Software Engineering as a discipline. Software projects Module 2: REQUIREMENTS Requirements engineering processes. Software testing. Incremental Development. Configuration Management
. Formal specification. Software change. Module 6: MANAGEMENT Managing people. Design with reuse.S1 :SOFTWARE ENGINEERING MANAGEMENT OBJECTIVE: Understand and appreciate concepts and practices of modern Software Engineering Management. Evolutionary Development. Module 5: SOFTWARE QUALITY Verification and Validation. Critical systems validation. Process Empowerment Module 7: EVOLUTION Legacy Systems. Software processes. CMM and PCMM concepts. Quality Management. Re-use oriented Development Module 4: DESIGN Architectural design. User Interface design. OO design. Software re-engineering. Spiral model. Distributed Systems architecture.
MODULE 3. MODULE 4. 4. PROJECT DEVELOPMENT & DATABASE DESIGN Introduction to Database technologies & CASE tools with specific packages – overview of relational model – Database creation – SQL command – Normalization – designing forms & reports – using CASE tools for system analysis & design-case studies – Cost / benefit analysis – project & resource planning – design & development testing & documentation. C.V. T. “McGraw Hill Publications. issues of share development. SOFTWARE PROJECT MANAGEMENT Software project management – elements. manpower planning. MODULE 5. cost estimation.HPH
. “Structured Analysis & System Specification”. Prentice Hall Publications.S2 :SOFTWARE DESIGN & PROJECT MANGEMENT MODULE 1: SYSTEM ANALYSIS & DESIGN: Overview of system analysis & Design: Introduction to different methodologies & structured system analysis – Details of SDLC approach – mini cases – E-R diagrams – DFD concepts – Data dictionary concepts. Structure charts – modular programming – I/ O & file design consideration – Entity Life histories (ELH). Software & Product Metrics – Quality assurance & control-standards & documentation – testing – implementation – training – technology management – quality standards – certificate – handling multiple projects. 2. Senn. 3.S. MODULE 2: SYSTEM IMPLEMENTATION: System implementation & maintenance: Implementation Strategies – SW/HW selection & procurement – Control & security – issues of designing & implementing on-line systems – data communication requirements – system conservation approaches & selection issues. J.Murthy – System Analysis and Degign .D. ‘An Introduction to Managing Software Projects’. Beaver. “Analysis & Design of Information Systems”. project management techniques – monitoring 7 measurement of progress. Marco. SOFTWARE PROJECT MANAGEMENT Software project management: challenges & opportunities – changing technologies & approaches – choice development of methodologies & technical platforms.A. Text Books: 1.
Patterns – Object interaction modeling – Object Oriented Design – UML. RDBMS.Hansen. MODULE 2: MODELS DBMS Architecture – Associations – Relationships – Mappings between Abstractions – Generalisation – Classifications – Conceptual Data modeling – File Organization – Data Structure – Data models: HDBMS. MODULE 3: DATABASE DESIGN Relational Data Model – Relational Algebra – ER Diagrams – Data Dictionary – Normalisation – Boyce Codd Normal Forms – Integrity – Relational Database Languages – Database Administration – File Structures and Indexing. OODBMS. Classes. “Database Management and Design” Prentice Hall 2.Hansen and James V. TEXT BOOKS 1. Back-up and Recovery. MODULE 4: OBJECT MODELLING Object oriented concepts – Structure – Models and Databases – Object life cycle modeling – Objects. MODULE 5: OPERATIONS AND MANAGEMENT Client / Server and Databases – Data Warehousing – Query Processing – Concurrency Management – Heterogeneous and Homogenous Systems – Distributed Databases – Controls – Atomicity. Recovery – Security.Murthy – Data Base Management Systems-HPH
.S. Gary W.S3 :DATABASE MANAGEMENT SYSTEM MODULE 1: INTRODUCTION Database systems – Definition – Components – Advantages – Objectives – Evolution.V. NDBMS. C.
IV SEMESTER COMPULSORY PAPERS
41 STRATEGIC MANAGEMENT 42 INTERNATIONAL BUSINESS
Evaluating the strategies of diversified agencies. Mckinsey’s 7’s framework. Diversification. Organizational design and change. Control. Issues in strategy implementation.4. Environment scanning and appraisal. Building capable organization. service blue printing.
Module 6 STRATEGY EVALUATION 8 hrs Importance. Operations and Personnel Plans an Policies
Module 5 STRATEGY AND STRUCTURE 8 hrs Structural Considerations. Merger. Strategic advantage analysis and diagnosis. Differentiation focus. entrepreneurial ventures and strategies for SME. Functional Issues — Financial. Resource Allocation. competitor and SWOT analysis. organizational appraisal. Leadership. Strategic Decision Making and Approaches to Strategic Decision making. Corporate Planning Process Module 2 ENVIRONMENT ANALYSIS AND DIAGNOSIS 8 hrs Concept of Environment and its components. Bostan’s Consultancy Model. strategy and competitive advantage in diversified agencies. technology and innovation.divestment and Liquidation strategies. Social Responsibilities — Ethics. Behavioural Issues — Leadership styles. Synergy and Dysergy. Overview of strategic control. Module 7 CONTEMPORARY ISSUES 8 hrs
Strategies for competing in globalizing markets. Symptoms of malfunctioning of strategy. Budgets. Porter’s Five forces Model of competition. of Strategic Choice — Industry.1
OBJECTIVE: To integrate the functional areas of management and to enable understand business from a strategy formulation and implementation perspective.
Module 1 CONCEPT OF STRATEGY: 6 hrs Defining strategy. Structure for strategies. Tailoring strategy to fit specific industry and company situation. GE-9 Cell Model.
Module 4 STRATEGY IMPLEMENTATION 10 hrs Inter-relationship between formulation and implementation. SWOT analysis
Module 3 STRATEGY FORMULATION & CHOICE OF ALTERNATIVES 12 hrs Strategies — Modernization. Matching and strategy. strategic issues in Non-profit organizations. Distinctive competitiveness. Objectives and Goals. Marketing. bench marking. Organization structure. Take-over and Joint Venture strategies. Levels at which strategy operates. Strategic Business Units. Integration. Mission and Purpose. Turnaround -.
. GAP Analysis. value chain analysis. Corporate culture and values power. Factors affecting Strategic Choice — Cost. techniques of strategic evaluation and control. Selection of matrix. New Business Models and strategic for Internet Economy.
Excel Books 2. Strategic Management. Excel Books 5. U Kachru. Strategic Management. Strategic Management – Indian Context. Prentice Hall Of India 7. Thomson And Strickland. Prentice Hall Of India
. Srinivasan.REFERENCE BOOKS: 1. Strategic Management. Hitt. Strategic Management. Hill And Jones. Thompson 3. Strategic Management & Business Policy. David – Strategic Management – Concepts And Cases. N. Mcgraw-Hill 6. Biztantra 4. Ireland And Hoskisson. Balwani.
Daneils Et Al. REFERENCE BOOKS: 1. Sundaram & Balck. Prentice Hall Of India 2. Balance of payment. Francis Cherunilam. procedure and steps documentations and problems. Francis Cherunilam. 12 hrs Export trade. Harrison Et Al. to examine the critical factors for success in different countries.Charry :.4. Module 4 EXIM TRADE. Excel Books 4. Oxford 7. International Business. Institutions connected with EXIM trade. Pearson 8. International Business. procedure. S. Export financing — document related to export trade — Export marketing —Import trade.
Module 1 INTRODUCTION 10 hrs Definition — Trade and Investment flow — International trade. Prentice Hall Of India
. steps and documentation direction of India’s trade. Hodgetts And Luthans. International Business Environment.theories of international trade -Economic theories — forms of international business Module 2 INTERNATIONAL BUSINESS ENVIRONMENT 10 hrs Globalization of business — WTO and trade liberalization — emerging issues — implications for India — Regional Trade Blocks — Inter — regional trade among regional groups. Mcgraw-Hill 3. Module 3 GLOBAL BUSINESS STRATEGIC MANAGEMENT 12 hrs Structural design of MNE’s — Strategic planning — Strategic considerations. multi-cultural world. Shukla.N. International Business.
Module 5 CONTROL & EVALUATION OF INTERNATIONAL BUSINESS 10 hrs Control MNE’s — approaches to control — the role of information systems — performance measurement — mechanics of measurement — various.2 INTERNATIONAL BUSINESS
OBJECTIVE: To facilitate an understanding of International Business in a multi-polar. International Management. International Business. Mcgraw-Hill 9. Biztrantra 6. International Business.National VS Global competitiveness.International Business Environment – HPH 5. EXIM policy.Elements of International Business. Hill. performance indicators—Evaluation and Evaluation systems Module 6 CONFLICT IN INTERNATIONAL BUSINESS & NEGOTIATIONS 6 hrs Factors causing conflict — Conflict resolution actions — the role of negotiations in international business — the role of international agencies in conflict resolution.
Regulated markets — role and problems. classification and characteristics of rural consumers. Rural communication mix. Module 1 OVERVIEW OF RURAL MARKETS AND RURAL MARKETING 8 hrs Rural economy — size and nature. auction. Most of the corporate dealing with both FMCG and durables are already geared up to meet the demands being emerged from rural market The subject has covered to give insights in to the various characteristics. Objectives. Characteristics of Rural markets Taxonomy of Rural markets. Agro processing sector in India — State and characteristics. Rural Pricing — Pricing in Rural Markets. Conventional Media. E. Commodity markets and trading. APMC act. Targeting. Promotion — Role of Media in rural market. opportunities and problems in marketing the products or services in rural India. problems and constraints in rural marketing
Module 2 THE RURAL CONSUMER 10 hrs
Classification of Rural consumers.’choupal Dara. Product mix decisions. Product Life Cycle. Defects in Agricultural Marketing 12 hrs Classification of markets. Distribution Strategies. Personal selling — Role and management of rural sales force
Module 5 INTRODUCTION TO AGRICULTURAL MARKETING 10 hrs
Trends in Agricultural Marketing. Media and Creative Strategies. Rural Branding. Food processing sector — Size. Rural marketing — definition and scope. Attractiveness of Rural markets. growing consumerism .
Module 6 AGRICULTURAL MARKETS
. consumer buying process — opinion leadership process — rural shopping habits.Concepts and process of Rural market Segmentation — bases. Rural consumer behavior — decision process. policies and Strategies. scope and future prospects.M4
RURAL AND AGRICULTURAL MARKETING
The course has been designed keeping in mind that the rural Indian market is one of the fastest growing markets in the world. Rural Distribution—Type of Channels. Innovation Adoption. Future scenarios. Agricultural products. Changing patterns. Product personality. Methods of sales of agricultural products — Hatha. brand loyalty. Agents and Marketing Agencies. Factors influencing rural consumer behavior. Positioning
Module 4 STRATEGIES FOR INDIAN RURAL MARKETING 20 hrs
Product Strategy — Scope and significance.
Rural Marketing. Velayudhan. Kashyap. Sage 5. Krishnamacharyulu And Lalitha Ramakrishnan. Rural Marketing. Biztantra 3. New Century
. Excel Books 4.C. Pearson Education India 2. Rural Marketing. Mathur. U. Rural Marketing. Sanal Kumar.REFERENCE BOOKS: 1. Pradeep And Raut. Ruchika Ramakrishnan. Siddartha. Rural Marketing.
The strategic retail planning process
Module 4 MERCHANDISING MANAGEMENT 12 hrs
Organizing buying process . Factors influencing the decision making process. This has also triggered many companies also to set up retail chains and thus making retailing as one of the most vibrant growth area. AND RETAIL PROMOTION 12 hrs Store layout. Services retailing. merchandising presentation techniques. Customer evaluation of service quality. Opportunities in retailing. Market segmentation. Branding strategies. Space planning. Changes in consumer values. Catalogue and direct mail retailers. Strategic advantage through customer service.by categories. Types of retailers. Meeting vendors. Non store v/s store based retailing.
Module 2 THE RETAIL CUSTOMER 12 hrs
Generational cohorts. communicating the service promise
Module 3 RETAIL MARKETING STRATEGIES 10 hrs
What is retail strategy. GAPs model for improving retail services quality.M5
RETAIL MARKETING MANAGEMENT
With the economy in its upswing and consumer purchasing powers and life style is a change. Direct selling. The assortment planning process. Analyzing merchandising performance. Open to buy. Buying process. The course has been designed to understand various aspects of retailing management like location. Building a sustainable competitive advantage. Allocating merchandise to stores. Ethnic diversity. Setting merchandising financial objectives. Income. Food retailing. Target market and retail format. Merchandise budget plans. Retail advertising programme. Types of buying decisions. Vending machine retailing. Changing customer demography. Atmospherics. merchandising and promotion. Role of retail communication. human resource issues. Economic significance of retailing. The retailing management decision process. Establishing and maintaining strategic relationship with vendors Module 5 STORE LAYOUT. India has become one of the major market for global retail brands and most of them are already in or on their way to be in. Tele vision home shopping. Electronic retailers.
Module 1 THE WORLD OF RETAILING 14 hrs
What is retailing. shop management. International sourcing decisions. ETailing. Types of ownership. Planning retail communication. Trends in retail industry. International growth opportunities. General merchandise retailing. frequent shopper loyalty programme
Retail Management. 6. 7. 4.REFERENCE BOOKS: 1. Managing Retailing. Dwaraka Prasad. Mcgraw Hill Retailing Management. Piyush Kumar Sinha.IntegratedRetail Management . Biztantra Retailing Management. Mcgraw Hill Retail Management. Gibson
. Denise Ogdden :. Bhattacharjee. C. Barry Berman And Joel Evans 2. Excel Books James Ogden. 5. Oxford Publications 3. Levy And Weitz. Retail Management. Swapna And Pradhan.
design and layout production in print advertising. Advertisement planning : An international perspective
Module 3 PREPARING THE MESSAGE 12 hrs
Creating brands. ethical and regulatory aspects of advertising Module 2 THE PLANNING: ANALYZING THE ADVERTISING AND INTEGRATED BRAND PROMOTION ENVIRONMENT
The consumer as a decision maker.Strategic planning considerations in media choice
. media choices. Role of advertising agency in advertisement planning. positioning and the value proposition Identifying the target segments. Advertising and promotion research . Advertising plan and its marketing context. Modes of consumer decision making. Brand entertainment.Illustration. advertising as a communication process. The syllabus also emphasizes on the integrated study of advertising along with brand building and management Module I THE PROCESS: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY 14 hrs What is advertising. media strategies. Each component of advertising has been covered to give the student over all importance of advertising in corporate communications. The copy approval process. The structure of advertising industry . Media choice and integrated brand promotion. Art direction and production in television advertising Module 4 PLACING THE MESSAGE IN CONVENTIONAL AND NEW MEDIA 8 hrs World of promotional media. creative process and the product. positioning strategies. Types of advertising. Copy writing for broadcast advertisements.Essential message objectives and strategies. Consumer as a social being. Media planning . Fundamentals of media planning. Market segmentation. Media planning process. Advertisement Budgeting.M6 ADVERTISING AND INTEGRATED BRAND MANAGEMENT
Course Objective The course has been designed to understand the advertising process and advertising industry structure thoroughly. Copy research. Segment profiling and targeting. The evolution of promoting and advertising brands . the economic effects of advertising. Communication objectives v/s sales objectives. Copy writing .Copy writing and creative plan. Advertising as business process. Contemporary essentials. Art direction and production . Social. Copy writing for cyber space. in general and across domains. Advertising agencies. Copy writing for print advertisements.Fundamental influences on evolution of advertising industry. Trends advertising and promotion industry. Message strategy . Planning advertising and integrated brand promotion.The scope and structure of advertising industry.Developmental advertising and promotion research.
Event sponsorship. Batra & Kazmi. Advertising: Planning And Implementation. Wells. Brand Management. Public relations and corporate advertising . Kelly.Traditional support media.Public relations.What is direct marketing. Sales promotion directed towards trade channel and business markets. pearson 3. Clow & Black. Sales promotion and point of purchase advertising . PHI
. event sponsorship and branded entertainment .Definition of sales promotions. Sales promotion directed at consumers. Sharma & Singh. Advertising Media Planning – A Brand Management Approach. Principles & Practices Of Advertising. Verma. Advertising And Sales Promotions. Prentice Hall India. Media applications in direct marketing. Corporate advertising REFERENCE BOOKS: 1. Branded entertainment. S. Integrated Advertising.A. Larry D And Jugenheimer. Excel Books 7.Module 5 INTEGRATED BRAND PROMOTION
Support media.V. PHI 6. H. Donald W. Promotion And Marketing Communication. PHI 5. Direct marketing .Chunawalla – Foundation of Advertising – Theory and Practice – HPH 4. Excel Books 2.
Cost of Capital and Capital Structure of Multinational Firms. Module 5: International Financing 10 Sessions The international Financing Decision. Apte. Evaluating Borrowing Options. Control and Performance Evaluation of Multinational Companies. 4. Module 2: Foreign Exchange Markets 14 Sessions Introduction. Mechanics of Currency Trading. Hedging – Managing operating exposure Module 4: Financial Management of Multinational Corporations 14 Sessions Foreign Direct Investment. 8 Sessions Module 3: Forex Risk Management Management of Foreign Exchange Risk – Translation Exposure.Markets and Institutions. International Financial Flows: Balance of Payments Framework. Currency Options. Janikiraman :. P.G. “International Financial Management”. 0· To familiarize students with unique economic factors that challenges a financial manager in the international context. Distinguishing Features of International Finance..
Module 6 : International Taxation 4 Sessions Meaning Tax Principles. Funding Avenues in Global Capital Markets – Eurocurrency Markets. 3.
REFERENCE BOOKS: 1. Double Taxation relief. International Monetary System. International Financial System . Structure of Foreign Exchange Market. Unilateral relief.International Financial Management – Biztantra
. Special provisions relating to avoidance of tax & Tax haven subsidiaries & International offshore financial centers. Bilateral relief. Exchange Rate Quotations and Arbitrage. Forwards and Swaps. Multinational Capital Budgeting. Prentice Hall of India. Multinational Working Capital Management.F4 INTERNATIONAL FINANCIAL MANAGEMENT
Course Objective 0· To provide students with a conceptual framework of how financial decisions are undertaken in a multinational company. Depository Receipts. H.R. Types of Transactions and Settlement Dates. Excel Books.Machiraju – International Financial Management HPH 5. Vij. 2. Module 1: International Financial Environment 10 Sessions The Finance Function in Global Context. Exchange Rate Determination and Forecasting. International Equity Financing. Sharan. “International Financial Management”. Vyuptakesh. Madhu. Transaction Exposure and Economic Exposure. Introduction to Currency Futures. Tata McGraw Hill Publishing Limited. “International Financial Management”.
6. Shapiro, A., “Multinational Financial Management”, Prentice Hall of India. 7. Madura, Jeff, “International Financial Management”, Thomson Publications. 8. David K. Eieteman, etal, Multinational Business Finance, Pearson Education.
STRATEGIC FINANCIAL MANAGEMENT
Course Objective The objective of this course is to introduce the student to the tools and concepts needed to deal effectively with the formulation, Implementation and Monitoring of Strategic Financial decisions of the firm. Module 1: Strategic Financing Decisions 10 Sessions Meaning and importance of Strategic Financial Management, Scope and Constituents of Strategic Financial Management, Financial Planning, Capital Allocation and Corporate Strategy, Capital Structure and Firm Value, Dividend Policy and Firm value – Stock vis-à-vis Cash Dividends, Strategic Cost Management – Activity Based Costing, Target Costing, Life Cycle Costing.
Module 2: Corporate Valuation 10 Sessions Meaning and approaches to Corporate Valuation – Adjusted Book Value Approach, Stock and Debt Approach, Comparable Companies Approach, Discounted Cash Flow Approach – Concept of Free Cash Flow to the Firm, Two and Three Stage Valuation Models. Valuation of Physical Assets, Valuation of Intangible Assets – Brand Equity and Human Resources.
Module 3: Value Metrics 15 Sessions Shareholder Value Creation – Traditional and Modern Approaches – Value Drivers. Approaches to Value Based Management – Marakon Approach, Alcar Approach, Mc Kinsey Approach, EVA Approach, BCG HOLT Approach. Metrics for Measurement of Performance – EPS, ROI, EBIT, EBITDA, RONA, ROCE, TSR, TBR, MVA, CVA, CFROI – Concept of Economic Depreciation. Executive Compensation and Value Creation. Employee Stock Option Plan. Balanced Scorecard. Module 4: Corporate Restructuring 5 Sessions Meaning and forms of corporate Restructuring – Spin off, Split off, Split up, Leveraged Buyout, Divestiture and other forms of corporate Restructuring . Module 5 : Mergers & Acquisitions 10 Sessions Corporate Restructuring – Meaning and Forms. Mergers and acquisitions – Definition, Types, Motives for Merger or Acquisition, Steps involved in Merger, Mechanics of Merger – Legal, Accounting and Tax, Valuation for Mergers and Acquisitions, Financing of Merger and settlement – Exchange Ratio, Stock Vs. Cash Payments, Takeovers, Defensive Tactics of Takeovers and disinvestment of PSU’s.
Module 6: Challenges in Strategic Financial Management 10 Sessions Financial Management in Knowledge Intensive Companies and Public Sector Companies, Financial Management in Sick Units, Financial Innovations and Financial Engineering – Overview, Scope, Tools of Financial Engineering, Financial Engineering versus Financial Analysis.
Exploring Strategic Financial Management. Grinblatt. “Financial Markets and Corporate Strategy”. A. Prentice Hall 10. Sudhindra Bhat “Financial Management” Excel Books 4. “Strategic Financial Management – Achieving Sustainable Competitive Advantage”.Biztantra 9. Tata McGraw Hill Publishing Limited. G. Mergers. Sheridan.REFERENCE BOOKS: 1. Swamy Parthsastri : . Vikas Publishing House Private Limited.M. 7. Restructuring & Corporate Control. Tata McGraw Hill.Financial Management and Police – HPH 5. Grundy & Scholes.Srivastava :. Prasanna. Chandra. 3. 2. “Strategic Financial Management”. R. Weston. PHI
. Jakhotiya. Introduction To Strategic Financial Management 8. “Financial Management”.V.. Mark and Titaman. Allen. 6. Vision Books. Vedpuriswar.Corporate Governance .P.
CHAPTER 2 : PROJECT ESTIMATION AND SELECTION 10 Sessions Preparation of cost estimates. consortium lending and local syndication by banks.
CHAPTER 4: PROJECT FINANCING 10 Sessions Capital structure. ARR. Fixing the zero-date
CHAPTER 3: RISK MANAGEMENT IN CAPITAL BUDGETING: 15 Sessions Sources. Raising venture capital.
CHAPTER : 1 PROJECT PLANNING 10 Sessions Concept of a project. co-efficient variation optimistic –permitstics estimates. 0· To familiarize students with the various management techniques in implementing the project to its successful completion. Term loans and debentures. demand analysis. categories of projects. finalisation of project implementation schedule. Project life cycle phases. project control system. capital rationing. Project appraisal techniques. Evaluating Capital Budgeting systems of an organization. Agency Problem. capital Asset pricing Model. project execution plan. PI. working of systems. project work system design.F6
PROJECTS . simulation analysis. Economic analysis. performance control. Technical analysis. organizing systems and procedure for project implementation. promoters contribution. post completion audits.
. MIRR. Generation and screening of project ideas. CHAPTER 5: PROJECT IMPLEMENTATION AND CONTROL 10 Sessions Organizing human resources and contracting. schedule control and cost control. formulation of detailed project reports. portfolio related risk measures. work breakdown structure. Investment criteria. NPV.ANALYSIS AND IMPLEMENTATION
Course Objective 0· To make the student understand the basic concept of project finance 0· Provide students with an analytical and conceptual framework to evaluate capital investment proposals. Design of systems. PBP. portfolio construction. project control –scope/progress control. Meanvariable.
CHAPTER 6: PROJECT REVIEW & ADMINISTRATIVE ASPECTS 5 SESSIONS Control of In -Program projects. Measures and perspectives of risk. project diary. special techniques of risk analysis – sensitivity analysis. Decision Tree analysis Managing risk. standard deviation in measurement of risk. Hill Model. cost of capital. sources of finance Margin money. certainly Equivalent Approach. IRR. scenario analysis. financing through markets and public issues. break even analysis. Abandonment Analysis Administrative aspects of Capital Budgeting. project selection under risk.
Vasanth Desai. Prasanna Chandra. Project Management – HPH 4. Ravi. Projects Planning Analysis selection. Project Management.Choudhury – Project Management Tata McGraw Hill publishing Co. Gopalan. Implementation. John Wiley
. S.. ltd.REFERENCE BOOKS: 1. Tata McGraw Hill 2.M.. financing. 3.Kishore – Financial Management – Taxman Publications 5.
problem decomposition. three phases of learning. mutual stimulation. breaking stereotyped response. drivers of knowledge. techniques of creative problems solving and creativity. adaptive and generative learning. building a learning organization. convergent thinking. solving. a brief overview of some techniques. Core issues and themes is building learning enterprises. methods and approaches. the when of creativity techniques – attributing changing and morphological analysis. models of creative problems solving. MODULE 4: ISSUES. model of life long creativity. MODULE 2 TECHNIQUES OF CREATIVE PROBLEM SOLVING Techniques of creativity. exteremisation and dialectical. mastering creative problems. model of creative intelligence. imaging. learning organizations – paradigm of strategy and management. information technology and knowledge approaches. an infrastructure for knowledge management. nature of the organization structure. ideating. life long creates trails of life long creators. acquiring a creative persona. learning implies unlearning. learning organizations and management of change – activities and case studies. MODULE 5 TECHNIQUES METHODS AND APPROACHES TO LEARNING ORGANIZATIONS. brainstorming. unblocking. knowledge management system on learning organization. fusioning. MODULE 3 BUILDING A LEARNING ORGANIZATION What is learning organizations – nature of learning enterprises. knowledge management and knowledge management systems. implementing knowledge management solutions. KNOWLEDGE MANAGEMENT SYSTEM Introduction to knowledge management. role of information technology in knowledge management. MODULE 6. knowledge intensive organization. skills needed by learning organizations.
. tacit and explicit knowledge. challenges and benefits. knowledge management is virtual organizations. Learning companies fostering knowledge and learning. knowledge management systems – issues. THEMES AND THE ROLE OF INFORMATION TECHNOLOGY ON LEARNING ORGANIZATIONS.KNOWLEDGE MANAGEMENT AND LEARNING ORGANIZATION
MODULE 1 THE PARADIGM OF LEARNING ORGANIZATIONS The paradigm of learning organizations. vision and strategy. lessons in learning and creativity.H5 . information search.
Socio-Political Economic System – U. Cross-cultural suitability. MNE requirements. Regiocentric. Customer Social factors.INTERNATIONAL HUMAN RESOURSES MANAGEMENT
MODULE 1.H6 . Computerized HRIS. MODULE 3. U. Need.HR planning. Participative management & Quality circles. Internal factors – Human Resource of Country. Managing HR in virtual organization. MODULE 5 GLOBALISATION & HRM Impact of globalization on Employment.Jayashree – What Every MBA Should Know About HRM . Economic and Political factors and talent management. Trade unions.R. Repatriation & employee relations. Methods of Total Quality Management.M Difference between Domestic HRM and IHRM. INTERNATIONAL RECRUITMENT AND SELECTION Approaches – Ethnocentric. employees organization. Recruitment & Selection. MANAGING HR IN VIRTUAL ORGANISATION Meaning. HR strategy to TQM. Advantages and uses. wage & benefits. Difference between traditional & virtual organizations. Features of virtual organization. Managing International HR activites.Internal and External factors. REFERENCE 1. Changing environment of HRM . INTERNATIONAL H. MODULE 2. Polycentric. changing demands of employers.S. Advantages and disadvantages of virtual organizations. MODULE 6 TQM & HR MANAGEMENT Principles of TQM. Training & Development.K. HR Development. N Sengupta & Mousumi S Bhattacharya – International Human Resource Management – Excel Books 2. Designing of HRIS. Selection: Factors in Expatriate selection – Technical ability. Computerized skill inventories. Limitation of HRIS. HR INFORMATION SYSTEM Meaning. Remuneration. S. Legal and Government.HPH
. HRM & TQM. Japan and India – a comparative analysis. External factors – Change in Technology. Types of virtual organization. Family requirements. Performance management. Ethical issues in HR. MODULE 4. Collective bargaining. Geocentric. Global Talent Search.
E – Cash.Rayudu – E Commerce. MODULE 4: E-COMMERCE PAYMENTS AND SECURITY E-Payments and Protocols-Security schemes against internet fraud. ‘Electronic Commerce’. SCE . Nabil Adam et al. E – Payment Threats & Protections. Prentice Hall. Social and cultural issues. Architecture.commerce for service sector – Advertising in e-commerce – B2B ecommerce. G2E. Kalakota et al. MODULE 2: BUSINESS APPLICATIONS IN E-COMMERCE Retailing in E-commerce – market research on internet customers – e. E-Commerce Providers and Vendors. E – Cheque.Commerce-HPH 5. Business and Legal Issues’. Principles of e-fund transfer. Greenstein Firsman. ‘Electronic Commerce – A managerial perspective’. 4. Tata McGraw Hill.S4 : E – COMMERCE TECHNOLOGY AND MANAGEMENT
MODULE 1: FUNDAMENTAL OF E-COMMERCE Introduction to E-Commerce. Infrastructure Issues. G2G. . Supply Chain Planning Tools (SCP Tools). E Business-HPH
.S. Murthy – E. G2C. Applications & Business Models. ‘Electronic Commerce – Technical.Framework. Internet’s effect on Supply Chain Power and E – Marketing. 1999.S. Types of E-Commerce: B2B. credit and debit card usage. Supply Chain Portal.V. Internet & Extranet – Structure. E-Business Models & Markets. 1998. 6. Efraim Turban et al. ‘Frontiers of Electronic Commerce’. Techniques and Tools. MODULE 3: E-COMMERCE INFRASTRUCTURE Intranet. C. C2C. and Policy Recommendations and Emerging trends in E. Supply Chain Execution (SCE). 2. 2002.Commerce.. 3. Supply Chain Management: E – logistics. Pearson Education Asia. MODULE 5: LEGAL AND PRIVACY ISSUES IN E-COMMERCE E-Commerce Issues & Opportunities in Implementation and Role of Government Commercial Issues. Addison Wesley. TEXT BOOKS 1. C. B2C. 2001. Role of Govt.
MODULE I System Concepts and Information Systems Environment. Project Scheduling and Software. Information Gathering. Tools of Structured: DFD. Input / Output and Forms Design. Pseudo code. 3.S5 :SYSTEM ANALYSIS & DESIGN
Objectives: The objective of the course is to familiarize the students with the various Concepts of system analysis. Bentley. . MODULE II System Planning and initial Investigation. TMH
. Feasibility Study. File Organisation and Database Design. Pearson Education. Decision Tree. Module III Process and Stages of System Design. Security. Structured English. Module IV System Testing & Quality Assurance.Analysis & Design of Information Systems. Hopper. Text Books: 1. DD. and Ethics in System Development.System Analysis & Design Methods.System Analysis & Design. . Decision Table. Implementation and Software Maintenance.Analysis & Design of Information Systems. . Rajaraman. . Dittman. George. Analysis. Elias M Awad.Modern System Analysis and Design. 1. Hardware and Software Selection and Computer Contract. Disaster/ Recovery. Cost/Benefit Analysis. PHI. design and planning. Panigrahi. Role of System Analyst. Tata McGraw Hill 2. Valacich. Galgotia Publication 2. System Development life Cycle. Whitten. James A Senn.
SAP. Applying analysis tool and methods. UNIT – IV Business modeling . UNIT – III ERP . BPR success determination. PHI
. Knolmayer. The value of BPR. IFSI Avalon. Vinod Kumar Garg and N. 7. Suni Chopra. 3. BPR experiences. MM. role of consultants. Leon Publishers 6. business modeling in practice. consistent semantic. Zeir. determining the cost of quality. UNIT – II Analyze process.FI/CO Modules of SAP 8. UNIT – V ERP . first. PP. Enterprise Resource Planning. G. scope and benefits. Industry consolidation. ERP Domain. span of control. ERP III. an Overview of SD. establish process matrix. vendors and users. Altekar.Competitive advantage. Springer International Edition.. Post implementation options and methodology. seamless integration. “Managing Business Process Flows”. integrated management information. process matrix vary by process type.K. MFGIPRO. accounting of process. Activity analysis. product complexities. SAP R/3. ERP implementation.S6 :ENTERPRISE RESOURCE PLANNING AND BUSINESS PROCESS RE-ENGINEERING
Objectives: This paper will orient students to understand that business processes can be integrated in a seamless chain. and Veket Krishna N. “Enterprise Application Integration”.S. necessary to re-invent organization. V. ERP. Ravi Anupindi. strategy. K. marketing of ERP. semantic network process representation and modeling culture change. modern enterprise. process representation. Primary value chain concept. PHI Publication. Mertens and A. Venkitakrishnan. Continuing the mass production concept. supply chain management. The impact of accounting system on decision seeking outside help. business engineering and ERP. customization. Baan IV. Process Activities. Introduction to SAP. evolution.Introduction. “ERP Concepts and Practice”. extended ERP. D. variation on the Greenfiled approach. Reengineering current situation. further and by example. P. Pearson Education 2. REFERENCE BOOKS:
1. ERP – Alexis Leon.Building. precautions. Garg. Linthicum. K. PHI 5. resource management. process analysis sample. Application. UNIT – I Introduction to Process Concept. Pearson Education 4. Supply Chain Management based on SAP Systems. guidelines.