PRESS RELEASE GUIDE

How To Write Effective Press Releases and Boost Publicity for Your eBooks…

By Eva Almeida

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How To Write Effective Press Releases and Boost Publicity for Your eBooks

Copyright, and Publisher Data

© Copyright 2001 OnlinePressReleases.com All rights reserved. Published by eBooksnBytes.com 31 Dunn St. Kitimat, BC, V8C 1C6, CANADA Telephone: 250.632.4291 Publisher's Web Site URL: http://www.ebooksnbytes.com Email: admin@ebooksnbytes.com All rights reserved. No part of this service may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior written permission. No responsibility is assumed by the Publisher or Author for any injury and/or damage and/or loss sustained to persons or property as a matter of the use of this products liability, negligence or otherwise, or from any use of operation of any methods, products, instructions or ideas contained in the material herein.

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How To Write Effective Press Releases and Boost Publicity for Your eBooks

How To Write Effective Press Releases and Boost Publicity for Your eBooks
Table of Contents

Introduction Chapter 1. Make Sure You Cover the W's Chapter 2. How to Lay Out Your Release Chapter 3. Remember the AIDA Formula Chapter 4. To Follow-up or Not to Follow-up? Chapter 5. What's your Angle? Chapter 6. Distributing Your Release Chapter 7. Include Your Bio Chapter 8. Resources

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© 2001 by OnlinePressReleases.com. All rights reserved.

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How To Write Effective Press Releases and Boost Publicity for Your eBooks

Introduction The media provides you with one of the best, if not the best way to generate business for your product or service. News is big business and almost everybody has their favorite programs, news services and publications. Every industry has hundreds of specialized TV programs, radio shows, magazines and publications dedicated to their particular topic. Sending a press release is one of the most effective ways to generate publicity for your business. It can drive mountains of customers to your websites and order lines. Just one mention of your business in one of your industries major publications can bring thousands of targeted prospects to your site and literally explode your sales instantly. Remember I did say targeted, because the media have already added their credibility to your company by publishing the release in their publication. The prospects are already going to your site having gained information about your company from a reliable source. In this ebook, we will give you some tips on how to write effective press releases and easy ways to distribute your releases to the media. Special thanks to John Doyle of OnlinePressReleases.com for his articles featured in this guide.

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How To Write Effective Press Releases and Boost Publicity for Your eBooks

Make Sure You Cover the W's Who

Who are you and your company? Make sure that the relevant contact info, names, addresses etc are all in there. Nothing annoys an editor more than a release that has no obvious contact information on it. This can literally mean the difference between getting published and not getting published.

What

What are you talking about? Is it a product, service, promotion, event etc.? Be clear and concise. Make sure that the editor knows exactly what it is you’re looking to get media coverage for. Don't assume that just because you're an expert in astrophysics that the editor is too. Releases that confuse or aren’t to the point go into the trash!

Why

We covered this a little bit above. What is it that makes your item something that would need media attention. Have you just found the cure for cancer, developed a
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How To Write Effective Press Releases and Boost Publicity for Your eBooks

new product. Holding a one off party, you get the idea. If the editor does see the reason why then you have little or no chance of getting any publicity.

When
This should be an obvious one, today, tomorrow, or next week! Include your date and specific event instructions in your release, for example, have you organized an event.

Where
If it is an event, product launch, party etc., then make sure you include the relevant details in your release.

How to Lay Out Your Release
The first line of your release should contain the following wording: FOR IMMEDIATE RELEASE or… FOR RELEASE ON-DATE

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How To Write Effective Press Releases and Boost Publicity for Your eBooks

Those exact words should appear in the upper left margin of your release, below your letterhead if it is faxed on paper. Make sure the words are capitalized. Skip two lines, and then next should come the Contact info as follows: CONTACT: Contact Person Company Name Telephone Number Fax Number Email Address Web site address Skip another two lines and follow with the Headline. The headline is usually about 10 words or so and needs to be catchy and to the point. We will cover this a bit more in chapter three. You have the option to include a Dateline, which contains information about which city your release is from and what date you have released it. The lead paragraph gives immediate information on who, what, why, and where which is information already discussed in Chapter One. Following paragraphs could include any quotes, media announcements etc. further developing your news. Lastly a short Bio on the author of the release and any prior experience should recap the release.

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How To Write Effective Press Releases and Boost Publicity for Your eBooks

Remember the A.I.D.A Formula
A= Attention. Using a catchy headline will help to attract the publishers attention. For example which headline would you choose? "Irishman to open online store" or "Irish Entrepreneurs take on US e-commerce giants at their own game". I= Interest. Your release should outline the major benefits of your product or service. These are usually contained in the first two paragraphs of the release. Also include any verifiable quotes you wish to use. For example "this product will revolutionize small business marketing" said "John Doyle", Internet entrepreneur and CEO of "Onlinepressreleases.com" news service. This gives the editor more to work with and adds more weight and credibility to your release. D=Desire. The purpose of the release is not to try and sell your product or service, but to generate enough interest to get the editor to contact you for more information. A=Action. A release should contain a call to action. This is usually in the closing lines of the release and it tells the reviewer that further information is available by contacting Mr.xxxx, at your company.

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How To Write Effective Press Releases and Boost Publicity for Your eBooks

To Follow-up or Not To Follow-up?
That is the question There are many arguments both for and against this one But the bottom line is if you have included the correct contact information in your release and the editor is interested, they will contact you. Nothing will annoy an editor more than someone he doesn't know phoning up and asking “did you get my release”. Plus, do the math: say you send your releases to 1,000 outlets and then decide to call them all a week later. 1000 X .20 cents a call = $200.00, Plus 1000 X 5 minutes of your time = 50,000 minutes. You would actually be better off trying another angle and sending another release.

What's your Angle?
Does your product cure baldness? Make you taller or teach you how to walk on water!

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How To Write Effective Press Releases and Boost Publicity for Your eBooks

One of the things the editor will look for is your angle on your product or service. What is it that makes your new super duper widget product or service different than the existing 100 brands on the market? The more unique or different, the more likely it is to get attention. E.g. .Did your chairman dress up and get pushed down a busy city street on a four poster bed to announce the launch of your new bed range. I'm sure you get the idea.

Distributing Your Release

There are many different ways to distribute your press release to the media. You can purchase media directories and mail or fax your press releases to relevant media contacts. However the fastest and most efficient way is by email. Media magnet contains over 28,000 media members and delivers your release instantly. Email is also far more personal than fax; it arrives directly to their email box not to the company fax machine along with all the other faxes.

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© 2001 by OnlinePressReleases.com. All rights reserved.

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How To Write Effective Press Releases and Boost Publicity for Your eBooks

Only contact editors that are relevant to your industry. NEVER SPAM THE MEDIA the only thing you will achieve is an angry editor if they receive releases that are not related to their publication topics.

Include Your Bio
This is a short paragraph at the end of your release this is for background information for the editor and is not usually included in the release. This is usually factual and also may include press kits, prior media information, and any achievements your company has earned etc. This gives the editor a bit more information and also helps establish your news wordiness and ad credibility to your request for release.

Resources
Media Magnet: sends release to up to 28,000 media contacts Url: http://www.onlinepressreleases.com/

EBook Broadcast:: accepts press releases on the epublishing industry. Press release resources. Url: http://www.ebookbroadcast.com/

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