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• Walt Disney was born on December 5, 1901 in Chicago Illinois, to his father Elias Disney, and mother Flora Call Disney. • Walt had very early interests in art, he would often sell drawings to neighbors to make extra money. He pursued his art career, by studying art and photography by going to McKinley High School in Chicago. • Walt began to love, and appreciate nature and wildlife, and family and community, which were a large part of agrarian living. Though his father could be quite stern, and often there was little money, Walt was encouraged by his mother, and older brother, Roy to pursue his talents.
• Walt joined the Red Cross and was sent overseas to France, where he spent a year driving an ambulance and chauffeuring Red Cross officials. • Once he returned from France, he wanted to pursue a career in commercial art, which soon lead to his experiments in animation. He began producing short animated films for local businesses, in Kansas City. • By the time Walt had started to create The Alice Comedies, which was about a real girl and her adventures in an animated world, Walt ran out of money, and his company Laugh-O-Grams went bankrupted. • Instead of giving up, Walt packed his suitcase and with his unfinished print of The Alice Comedies in hand, headed for Hollywood to start a new business. • The early flop of The Alice Comedies inoculated Walt against fear of failure; he had risked it all three or four times in his life. Walt's brother, Roy O. Disney and Walt borrowed an additional $500, and set up shop in their uncle's garage. Soon, they received an order from New York for the first Alice in Cartoonland(The Alice Comedies) featurette, and the brothers expanded their production operation to the rear of a Hollywood real estate office. • On July 13, 1925, Walt married one of his first employees, Lillian Bounds, in Lewiston, Idaho.
Creation of Mickey mouse
• In 1928 Walt created a new animated character, Mickey Mouse. • Mickey was constructed from two large circles, one for the trunk and one for the head, to which were appened two smaller circles, representing ears, along with rubber hose arms and legs that terminated in plump hands ( ungloved at this early stage) , and large booted feet that provided him stability. • He was also equipped with a long, skinny tail, a plump shaped nose, and buttoned eyes. • He was designed for maximum ease of animation (circular forms are easier to animate effectively) • But beyond that Mickey was provided with something that was new to the medium:
“A REAL PERSONALITY”
An early Mickey Mouse model sheet which shows the basic simplicity if his design . he realized. To do this properly. would demand care and imagination. was the first cartoon with a soundtrack) • Disney was quick to see that his future would depend upon wedding sound to the cartoon medium.• Another factor that made Mickey an immediate hit was that he had good tune to be the right mouse at the right place at the right time (Steamboat Willie.
strip system” for the next two years.• At that time colour in the animated series was new. the production entitled Flowers and Trees won Walt the first of his studio's Academy Awards. • Disney signed a deal with Technicolor to have exclusive animation rights to the use of their new “three. • In 1932. .
Goofy were added to the animation. Pluto. Painting for Pluto’s Dream House .Meanwhile other characters like Donald Duck.
• Besides this restriction. Mickey had become a national symbol and as such he was expected to behave properly at all times. • It was becoming harder to find comic situations for him that would not give offence in some quarter. .• In mid. the cartoons were always very innovative.thirties.
but because film rental was determined by running time. • Disney was anxious to work within an expanded format that would give him a chance to evolve more complex ideas and greater naturalism. • In 1930’s he began to think seriously about producing a feature. REASONS: • The Disney shorts were so popular that they often shared billing with the main feature.length animated film. the potential revenue from these shorts was limited.Animated classics • Initial success did not satisfy Disney for long. .
a mediocre spin-off of a television series. and A Goofy Movie (1995). and Bambi. which succeeded very well within its own terms. Fantasia. Dumbo. . • Apart from the products of the feature animation department. there have been other full length animated films like Duck Tales: The Movie (1990). Walt Disney Studios completed other full-length animated classics such as Pinocchio. • During the next five years.• Walt Disney started with “Snow White & Seven Dwarfs” as his first full-length animated musical feature.
. Bringing the human form to life was the exclusive goal of the artists. So. special classes by Do Graham were provided to them to improve their knowledge of anatomy.Disney artists were very little experienced in animating the human form.
Snow White was the first feature where transparent colours were employed for the background paint. .
Highly stylized treatment tended to slow the action and interfere with character development. . Sleeping Beauty (1959) began with high hopes but ended with disappointment.
Beauty and The Beast ( 1991) .A Second Flowering .
first time an animated picture was accorded this honor .Beast had to be shown sympathetic (although no less terrifying) Give life and naturalism to the objects of the story. Nominated for an Academy AwardBest Picture Category.
Cars. in which computer. • The movie was the result of a collaboration between Disney and Pixar. • Other Disney/ Pixar film are: A Bug’s life.• Disney created an animated movie.length story. Toy Story (1995). . a computer animation company founded by George Lucas and now owned by Apple Computer cofounder Steve Jobs.generated animation was used to create a world realistic enough to sustain a feature. • Toy Story introduced a new era in animation with such authority that it established itself as an instant classic. Incredibles etc.
In 1946 Disney started creating full-length live. Cartoon inserts helped sell the movie to the public. In these movies a full complement of professional actors is used to tell an entirely fictional story. A still from Song of the South .action films.
and on the advice of his brother Roy.action historical pictures. etc .History then conspired to push Disney towards a series of all live. He could access the money only if it was being employed there. The Story of Robin Hood and his Merrie Men. The fruits of this venture are: Treasure Island. Walt decided to use it to make films in the British Isles. Because of post war monetary restrictions. a significant portion of Disney financial assets were frozen in Great Britain.
DREAMING DISNEYLAND .
the year before Disneyland opened.by using maps and concept drawings to show that Disneyland would be like.Walt Disney presents his vision of a “magical park”. The more he dreamt of it. In 1954. the more elaborate his plans became. . Walt Disney shared his ideas on TV and to potential investors.
while their children were still having fun. that aren't real? How do you make a Mississippi paddle ship? How do you go about building a huge castle in the middle of Anaheim. generating. . he was formulating and dreaming of a "Mickey Mouse Park" with a western village. and creating everything in his mind. watching his daughters play. Walt Disney looked to his movie studio staff for the answers. he noticed how ragged and filthy the small amusement park was. such as Thomas Edison's Workshop. California? So. When the real designing came around. and more.As Walt Disney sat at a bench. and playing. these ideas would eventually form Disneyland. Walt was met with inevitable questions. at an amusement park. Walt was thinking. This is where Walt was conjuring. and planning a new type of amusement park. How do you make believable wild animals. and noticed how children's parents had nothing to do. and would have attractions for parents and children together. the Wright Brothers Bicycle shop. They would be anxious to go home. He also observed people's reactions to different rides. Main Street. He traveled the United States. and the home of the Dictionary magnate Noah Webster. There would be five uniquely different lands. and visited buildings of Americas most prolific inventors and creators. which eventually turned to be Disneyland. one that would be clean. Years before Disneyland was constructed. This was Walt Disney's idea. While visiting these places. The design of Disneyland was something never done before.
1959. . on June 14.Then-Vice President Richard Nixon and family help Disney introduce the Disneyland Monorail.
however. over the time.A ‘stylized version of the founder’s signature’ Signifies the brand name and promises secure. . Different animations and styles were introduced in the Walt Disney logo to complement the entertainment quality and the technological breakthroughs of the era. has retained its uniqueness. The original Walt Disney logo. to a large extent. cheerful and quality American mainstream entertainment.
Other than the regular logo, the company uses different logos on its different products.
A castle on a blue background version of the Walt Disney logo is used for the movie releases and as the curtain-raiser to its films.
The Walt Disney signature with “World” added to it is used for the company’s resorts "Walt Disney World Resort"
A Mickey’s head is adopted for the company’s Mickey Mouse Club and “Studios” was added to the Walt Disney logo signifying Disney Studios around the world.
Walt Disney Company subsidiaries : 82
A ABC Circle Films ABC Entertainment ABC Studios American Broadcasting Company B Bay Lake, Florida Buena Vista Distribution Buena Vista Motion Pictures Group Buena Vista Music Group C Capital Cities Communications Caravan Pictures Celebration, Florida Circle 7 Animation Compass Rose Corporation D Disney Comics (company) Disney Consumer Products Disney Development Company Disney Interactive Studios Disney Mobile Disney Movie Rewards Disney Press Disney Regional Entertainment Disney Theatrical Group Disney Vacation Club Disney Vacation Development, Incorporated Disney Worldwide Outreach Program Disney's Hilton Head Island Resort Disney-ABC Domestic Television Disney-ABC International Television Disney-ABC Television Group Disneyland Resort
E ESPN ESPN Deportes ESPN Deportes Radio ESPN International ESPN Zone ESPN.com ESPN2 ESPNEWS F Fall Line Studios G Go.com H Hollywood Pictures Hollywood Records Hyperion (publisher) I It's a Laugh Productions, Inc.
L Lake Buena Vista, Florida List of Disney Interactive Studios games List of Walt Disney video releases Lyric Street Records M Mammoth Records Miramax Books Miramax Films Movies.com Muppets Holding Company LLC P Pixar R Radio Disney Reedy Creek Energy Services Reedy Creek Improvement District
Incorporated Walt Disney World Company Walt Disney World Hospitality and Recreation Corporation Walt Disney World Resort Wonderland Music Company World of Disney .S SOAPnet Saban Entertainment T Toon Disney Touchstone Pictures W Walt Disney Animation Australia Walt Disney Animation Japan Walt Disney Animation Studios Walt Disney Creative Entertainment Walt Disney Entertainment Walt Disney Imagineering Walt Disney Internet Group Walt Disney Music Company Walt Disney Parks and Resorts Walt Disney Pictures Walt Disney Records Walt Disney Studios Home Entertainment Walt Disney Television Walt Disney Television Animation Walt Disney Theatrical Walt Disney Travel Company.
Business Segments .
4. is a leading diversified international family entertainment and media enterprise with four business segments: 1. 3.Disney. Media Networks Parks and Resorts Consumer Products Studio Entertainment . 2. together with its subsidiaries and affiliates.
) Media Networks Media Networks comprise a vast array of broadcast. ABC owned television stations. Key areas include: Disney-ABC Television Group. publishing and Internet businesses.. cable. radio. Walt Disney Internet Group. Marketing.1. . and a supporting headquarters group. ESPN Inc. sales and communications functions also exist within the segment. . research.
ABC Entertainment. ABC Television Network provides broadcast programming to 228 affiliated stations across the U. The Network encompasses ABC News. radio and the Internet. responsible for ABC’s primetime and latenight entertainment programming.A) ABC Television Network Its Media Networks unit is centered around the A Better Community (ABC) television network. as well as ABC Kids. ABC Daytime.S. which is responsible for news programming on television. the Network’s children’s programming platform . producer of the network’s successful cache of daytime programming.
however in recent years the diversity of viewers has increased. . It is marketed to mostly young children.B) Disney Channel Disney Channel is a 24-hour general entertainment television network that offers television programming for children through original series and movies as well as third party programming.
formerly an acronym for Entertainment and Sports Programming Network.. which is an indirect subsidiary of The Walt Disney Company. ESPN is 80 percent owned by ABC. is an American Broadcasting cable television network dedicated to broadcasting and producing sports-related programming 24 hours a day. Inc.C) ESPN ESPN. .
. Texas in the United States broadcasting music and other content targeted at children and young teenagers.D) Radio Disney Radio Disney is a radio network based in Dallas.
Its paramount mission is to provide a safe. secure environment for consumers to experience the Disney brand anytime and anywhere as they inform and entertain themselves. or shop for products and services.E) Walt Disney Internet Group (WDIG) The Walt Disney Internet Group (WDIG) offers a compelling mix of interactive entertainment and information content and services for Internet and mobile devices for audiences around the world. . look to join communities with other Disney fans.
the name Buena Vista was changed to Walt Disney . In 1980.Buena Vista Also included in the Media Networks segment are Buena Vista Television.
) Parks and Resorts .2.
and five resort locations (encompassing 11 theme parks. California • Walt Disney World Resort. Urayasu. France • Hong Kong Disneyland. Penny's Bay. California.000 members). Adventures by Disney. eight Disney Vacation Club resorts (with more than 100. including some owned or co-owned by independent entities) on three continents: • Disneyland Resort.Disney's Parks and Resorts is not just home to Disney's beloved characters but the place "Where Dreams Come True./ Since then. Florida • Tokyo Disney Resort. Anaheim. Parks and Resorts has grown to encompass the world-class Disney Cruise Line." The segment traces its roots to 1952. Lantau Island . Marne La Valle. when Walt Disney formed what is today known as Walt Disney Imagineering to build Disneyland Park in Anaheim. Chiba • Disneyland Resort Paris. Lake Buena Vista.
Disney Music Group distributes original music and motion picture under Walt Disney Records. Hollywood Records.3. Walt Disney Studios Motion Pictures International serves as the studio's international distribution arm. soundtracks .Touchstone Pictures. and Lyric Street Records.which includes Walt Disney Animation Studios.) The Walt Disney Studios The Walt Disney Studios distributes motion pictures under: Walt Disney Pictures . Walt Disney Studios Home Entertainment distributes Disney and other film titles to the rental and sell-through home entertainment markets worldwide. Pixar Animation Studios DisneyToon Studios . Hollywood Pictures and Miramax Films.
4.) Disney Consumer Products (DCP) .
and www. Health. Disney Interactive Studios. DCPs' origins trace back to 1929 when Walt Disney licensed the image of Mickey Mouse for use on a children's writing tablet. books and magazines to interactive games.Disney Consumer Products (DCP) is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel. electronics and animation art. and Beauty. stationery. Disney Food. This is accomplished through the work of DCP's various lines of business: Disney Toys. Baby Einstein. . Disney Stationery. home décor. Accessories.DisneyShopping.com. and Footwear. Disney Home. food and beverages. Disney Apparel. toys. Disney Publishing.
Disney Apparel. Disney has also expanded its presence in the footwear market by collaborating with up-and-coming brands such as Crocs and by developing new licensing business models with leading retailers such as Payless Shoes. Benetton and Banana Republic. and Footwear utilizes the extensive vault of Disney content to create unique and fashionable products for the young and young at heart.larger than Faded Glory. . Accessories.Apparel Ranking as the world's 12th largest apparel brand .
In addition.Disney Interactive Studios Disney Interactive Studios. Video games from Disney Interactive Studios are inspired by the breadth of intellectual properties throughout The Walt Disney Company and its subsidiaries. . Disney Interactive Studios creates original intellectual properties that have the potential to expand beyond the video game market into other business areas of The Walt Disney Company. the interactive entertainment affiliate of The Walt Disney Company. is a global business unit that self-publishes and licenses a broad portfolio of video games for multiple platforms in all major markets worldwide.
Most recently. the group has been a driving force behind The Walt Disney Company’s strategy to promote healthy eating habits for kids. Through new food licensing programs. . Health & Beauty offers products for all ages inspired by beloved Disney characters. Health & Beauty Disney Food. product reformulations and relationships with leading retailers around the world.Food. Disney films and Disney Channel shows. the Disney food group offers parents healthy alternatives their kids will love.
Disney Home has also expanded into non-character.Home Disney Home offers home décor and design programs inspired by classic Disney properties such as Disney Princess. Mickey Mouse Provides creative room solutions for all ages. the . Disney-branded designs featuring whimsy of Disney characters and the classic style of Walt Disney himself.
Walt Disney felt that print would enhance the Disney movie experience. Disney books. magazines and comic books often hit international markets first. . while also allowing the introduction of characters to those who had yet to see certain films.Publishing The legacy of Disney Publishing Worldwide (DPW) began with the introduction of the first Disney comic strip in 1930. paving the way for the company to enter new global markets by establishing the brand in countries such as China and Russia.
scrap-booking and back-to-school supplies have all played a starring role in the expansion of Disney Stationery's contribution to the growth of Disney Consumer Products' (DCP) business since 2000. In addition to youth products. . posters. party goods.Stationery Greeting cards. Disney Stationery recently designed a line of upscale leather bound journals and photo albums inspired by vintage Disney art.
Disney Toys* would be considered the third largest toy company in the world if it operated as an independent toy business.Toys Disney Toys has been bringing magic to playtime for children and families all over the world. This success comes from Disney Toys' dedication to its role as an innovator and leader in the development of traditional toys to contemporary playthings that bring Disney characters and stories to life. . Based on annual retail sales.
. Pirates of the Caribbean Black Pearl Playset won Child magazine’s 2006 “Best Toys of the Year Award” Key Licensees : Bandai America Inc. .Power Rangers toys Fisher-Price .toys inspired by Disney film and television properties Mattel .Winnie the Pooh and Disney Princess infant/pre-school toys Hasbro Inc. .Disney Princess fashion dolls Playmates Toys Inc.toys for the Japan market (all categories) Starlight – consumer electronics Digital Blue – consumer electronics .Disney films have provided inspiration for new toys and have driven the success of Disney toys in the boys category.Disney Princess large dolls and playsets Tomy .
DISNEY IN NEWS .
addressing the growing concerns of parents over child nutrition. .Disney Bans Smoking in Its Branded Movies Disney Says It Will Link Marketing to Nutrition Walt Disney. The new guidelines would limit how much sugar. It says that it would curtail the use of its name and characters with food items that do not meet new nutritional standards. calories and fat could be in snacks and foods marketed by companies that Disney has licensing relationships with.
MARKETING STRATEGIES .
Capitalize on current events: Mickey mouse’s dog was named PLUTO after the discovery of the planet Pluto by Clyde Tombaugh .
.The underwater sequence of Pinocchio which was a result of underwater photography being in fancy at that time.
Get your employees behind your product: Threw a party for his employees after the success of “Snow White & Seven Dwarfs”. .
Embrace new technology: Added sound to his Mickey Mouse cartoon. . In 1950’s Walt embraced the new medium of television as a way to keep the public informed about what his studio was doing. Steamboat Willie (1928) which resulted in the rodent becoming a national craze.
over a million extra-special dreams. “The Year of a Million Dreams.” . Here’s their twist. Right now. are being randomly awarded to people just like you.” Disney has added a brilliant twist to the age-old favourite. some thought impossible.Surprise To tie in with their yearlong theme. They’ve added surprise. “Imagine walking through one of the Walt Disney World Theme Parks when a Cast Member taps you on the shoulder to offer you a dream come true.
They are different. These details are not the similar ones as the world is doing them. .Detailing Walt Disney pays attention to all small details.
Evolve Creation of the ToonTown .
For their Existing Customers .
Walt disney Generating New Business .
Integrating the ears of Mickey Mouse on their new personal computers has create a new source of revenue because as the standard of living and digital medium is continuously increasing. hence more consumers will purchase personal computers. From an economical perspective Mickey Mouse is a powerful marketing tool because he is recognized all over the world and generates enormous capital gains.PC Market Disney’s business model has always evolved around Mickey Mouse because the animated figure incorporates the positive characteristics of the corporation. . The above statement is a conclusion from the trends in the PC market because between 1990 and 1999 US households with personal computers increased from 22% to 53%.
With the world’s second largest population in India. (2) second largest customer base. India has many indicators that point out to Disney’s globalization efforts. . (1) lower labor costs. With a new Walt Disneyworld theme park in Tokyo. and (4) India’s interest and investment into the entertainment industry. (3) low competitive environment. Disney has expanded their business into the Indian market. Disney appears to have made the right decision in their effort to globalize.Indian Market The second approach to generating new business is integrating Disney’s business model into new international markets and cultures.
.COMPETITORS DreamWorks Sony Pictures Entertainment Warner Bros.
Shrek animators deny rumors that the Dreamworks character is based on Disney CEO Michael Eisner .
MARKET SHARE OF ANIMATION STUDIOS ( JAN 1. 2008) Fall under Walt Disney .FEB 18.
Case study .
MEDIA NETWORKS WALT DISNEY TELEVISION INTERNATIONAL (INDIA) Disney Channel and Jetix Television is a key brand driver for Disney in India. . Disney Channel and Jetix have consistently been leading networks for kids 4-14 in Cable & Satellite (C&S) programming across India since launching in December 2004 driven by the success of key Disney Channel franchises and our localization strategy. Their current reach is over 50 million homes and Star India is the exclusive distribution partner for both channels. In 2006. 2004 three of four lines of business now operational. which is based on audience polls. the channels won 21 awards including Disney Channel’s win as Best Children’s Channel at the Indian Television Academy awards.The Walt Disney Company (India) Pvt Ltd opened on July 1.
India is one of the largest markets Disney has invested in for local production – most recently exhibited by the successful and locally produced original program. local languages.The localization strategy includes production of Disney Channel original. Disney's portfolio of kids' channels seeks to strengthen connections with kids and their families by developing creative local content that reflects the lives and faces of the Indian market . local content. Outside of the US. In addition. based on an Indian fable and recently launched Dhoom Machao Dhoom. local acquisitions. Disney Channel and Jetix have over 6000 episodes of dubbed content (3 languages included). Vicky Aur Vetaal . plus production of short-form original content to create the environment. Disney Channel India has close to 25% local content on-air today.
Naresh Kamath.Sunidhi Chauhan. all songs from the movie were re-recorded with popular Bollywood talent. the HSM2 Hindi album has three 'inspired by' tracks composed by ShankarEhsaan-Loy. . Shweta Pandit and Neuman Pinto.In India. In India. musicians and singers .
lead by Disney/ Pixar's "The Incredibles" which created history by being the first Hollywood film to be ever dubbed by a top Bollywood talent .Shah Rukh Khan.WALT DISNEY STUDIOS MOTION PICTURES (INDIA) In June 2007. Kareena Kapoor and Jaaved Jaaferi. The first film under this partnership is entitled "Roadside Romeo.Yash Raj Studios to make animated films created by and for Indians. WDSMPI announced a historic collaboration with Bollywood's leading studio . It features the voices of Saif Ali Khan. India also extended its winning streak in animation . .owning 5 of the top ten all-time slots.Sulaiman. It is slated for a release in May 2008 During the course of the year. WDSMP." to be directed by Jugal Hansraj produced by Aditya Chopra and with music by Salim . .
DCP also launched ‘That’s So Raven’ (a popular TV show on Disney Channel) Collection of apparels to provide consumers an “all round feel" of the brand. DCP recently tied-up with Lenovo and launched a new Lenovo 3000 H limited edition Power Rangers Mystic Force themed desktop. .DISNEY CONSUMER PRODUCTS In our continued efforts to strengthen DCP’s licensing relationships. DCP recently tied-up with Big Bazaar to set up special Disney Corners (shop-in-shop) within their stores across the country focusing on Disney Princess and the ever popular franchise. Power Rangers.
. Walt Disney Television International (India) and Goodlass Nerolac Paints came together to offer kids their latest range of products called 'Nerolac Disney.Mickey Mouse.' The range will initially launch with three Disney characters . The product pack will contain wall designs. which consists of a 'Paint for the wall' and 'Custom made Stencils' to capture the designs on the wall.Disney tie up with Funskool to retail Disney Princess Dolls and Role-Play Sets. Winnie The Pooh and the Disney Princess range.
AirTel thus became the first provider of Disney Mobile Theatre in India providing characters like Mickey Mouse. wallpapers and animation in the 'Disney Mobile Theatre' featuring popular cartoons.WALT DISNEY INTERNET GROUP (INDIA) DISNEY & AIRTEL The company tied up with AirTel to develop mobisodes. Goofy and Pluto on the mobile. Minnie Mouse. Donald Duck. AirTel customers have access to six Disney animated series in the form of 30 second episodes exclusively made for mobile devices. . ringtones. games.
ring-tones. games or comic strips from Disney Zone. Reliance customers can access sixteen Disney animated video shorts. Reliance Communications tied up with Disney to offer on Reliance Mobile World what would be India's first 3D animation on mobile. There will be a host of other Disney mobile content offerings as well. including ten in 3D.DISNEY & RELIANCE MOBILE The exciting world of 3D animation on mobile is now available on Reliance mobile phones. . created on Reliance Mobile World. They also can download other mobile content with favourite Disney characters in the form of wallpapers. exclusively made for mobile devices and featuring Disney characters.
the acquisition will firmly establish The Walt Disney Company's ties in a rapidly growing media market. where local content production is key. music. television. a leading Indian children's television channel. Not only will we be acquiring a great channel asset. merchandise. and take an equity interest in media company UTV Software Communications Limited. Once final. . including developing and distributing high quality family friendly content. The Walt Disney Company will also be able to participate in UTV's diversified media businesses and bring to UTV our global media and synergy expertise. in nearly 200 countries worldwide and expanding related franchises across film. in each case subject to regulatory approval.CORPORATE ACQUISITIONS THE WALT DISNEY COMPANY & HUNGAMA TV The Walt Disney Company entered into an agreement to acquire Hungama TV. new media and live entertainment.
which released late last year. was shown on Disney Channel in eight episodes. Hanuman boasts of a truly superlative story with splendid animation featuring an Indian superhero from mythological tales that every Indian kid has been brought up on. The movie. The Walt Disney Company (India) acquired the rights from Sahara One Motion Pictures through their assignee Percept Picture Company (PPC) to showcase Hanuman. Hence the channel will be having multiple airings through the three year time span. This tie-up marks the first-ever mini-series presentation of this trend-setting local animation feature on any TV channel. The deal is for a period of three years and is not for a single airing.Walt Disney acquires rights to air Sahara's 'Hanuman' Adding another leg to their localization drive. .
Chicken Little.INNOVATIVE TIE UPS DISNEY & ADLABS' "DISNEY'S MOVIE MAGIC" The Walt Disney Company (India) and Adlabs Films Limited launched Disney's Movie Magic at a special charity screening of Disney and Pixar's latest computer animated feature CARS held at Metro Adlabs in Mumbai. . Movie tickets will come in a specially designed Disney's Movie Magic branded envelope which will contain a token gift related to Disney movies. Aladdin. The Lion King. The Princess Diaries. 102 Dalmatians and many more. Tarzan. Cars. The exciting line-up of movies will include the best of Disney's feature animation and popular live-action hits such as The Incredibles. Finding Nemo.
KidSense today released its first two-part Research Study . Using strategic insights gathered from research.STRATEGIC INITIATIVES DISNEY & GROUP M's 'KIDSENSE' KidSense is a strategic effort by Disney and GroupM to explore the world of kids and share insights with the media and marketing fraternity. This initiative includes annual research and periodic forums for deliberations and creating opportunities to understand the largest kids market in the world . and influence on family purchase decisions. . As part of this initiative. KidSense aims to fill the information need gap in the industry. Disney's KidSense will be the knowledge powerhouse for all stakeholders in the kids segment in the country. opinions from childhood experts. international learning and experience of the two giants. which will provide a window into kids' minds.India . media professionals. their behaviour. interests.
Lizzie Mcguire.000 copies in one year. Eight Disney titles launched in Hindi. in association with Infomedia India. Over 300 book titles have been published through seven licensees in India. the Princesses. activity books. Disney books feature popular and classic Disney stories and characters including Mickey Mouse. and comics. junior novels. These products are available in different formats --storybooks. sticker books.PUBLISHING Disney Publishing dominates the market with a vast range of products for children across India. In December.Malyalam and Marathi . Winnie the Pooh. That’s So Raven. colouring books. Disney Publishing launched a monthly children’s magazine. It is the first international magazine for children to launch in India targeting children 8-14 years and features both international and over 35% local content. and the Power Rangers. Disney Adventures. Disney Adventures has a print run of 40.000 copies and is expected to grow to 52. through subscriptions.
SWOT Analysis STRENGHTS • Global Standardization • Target Customer: Children • Creative process • Popular Brand Name • Diversification WEAKNESSES • Excessive Research & Development • Constant Up Gradation • High Investment • High Risk Factor .
Act Local • Characters of national or regional appeal • Cheaper alternatives to soft toys • Disney Music Channel • Disney School of Management/ Training Institute THREATS • Competitors: National. Regional & Global • Employee Retention • Highly Demanding in terms of Sales.OPPORTUNITIES • Merchandise • Global Localization: Think global. Creativity and Innovation • Unprofitable or hasty acquisition • Brand Consistency • Product Differentiation .
11 .THANKYOU PRESENTATION BY: MANEET KOHLI ROLL NO.