Our Identity

A comprehensive manual of standards

Version 1.0 April 2010

© 2010 | Laureate Education, Inc.®

TA B L E O F C O N T E N T S
Part 1 - Welcome Shaping relationships Laureate International Universities Our brand is a relationship What we stand for Our DNA Our evolving audiences and stakeholders Our evolving audiences and stakeholders...continued Part 2 - Universities & business units A company dedicated to higher education Laureate Education, Inc. Part 3 - Elements of our identity Our graphic signature The logotype Positioning and configuration Corporate colors Graphic signature reproduction How not to use our graphic signature Color palette Typography Using our name in writing Important legal requirements Part 4a - Printed & digital applications - US Standard - LIU Business card Sandard letterhead Standard executive letterhead Standard #10 envelope Standard #10 window envelope Standard mailing label - avery 8164 Standard generic note pad Standard personalized note pad CD/DVD adhesive label - avery 8692 CD/DVD jewel case inserts - avery 8693 DVD case insert - avery 8891 Fax cover sheet - Microsoft Word template Memorandum - Microsoft Word template Microsoft Excel template Powerpoint slide templates – 4:3 aspect ratio Powerpoint slide templates – 16:9 aspect ratio 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 Part 4b - Printed & digital applications - US Standard - LEI Standard business card Standard letterhead Standard executive letterhead Standard #10 envelope Standard #10 window envelope Standard mailing label - avery 8164 Standard generic note pad Standard personalized note pad CD/DVD adhesive label - avery 8692 CD/DVD jewel case inserts - avery 8693 DVD case insert - avery 8891 Fax cover sheet - Microsoft Word template Memorandum - Microsoft Word template Microsoft excel template Powerpoint slide templates – 4:3 aspect ratio Powerpoint slide templates – 16:9 aspect ratio Part 5a - Printed & digital applications - metric - LIU Business card A4 letterhead A4 executive letterhead C5 envelope C6 envelope Dl envelope A5 compliment card 210 x 95 compliment card Generic note pad Personalized note pad CD/DVD adhesive label - avery 8692 CD/DVD jewel case inserts - avery 8693 DVD case insert - avery 8891 A4 memorandum - Microsoft Word template Microsoft Excel template Powerpoint slide templates – 4:3 aspect ratio Powerpoint slide templates – 16:9 aspect ratio 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 Part 5b - Printed & digital applications - metric - LEI Business card A4 letterhead A4 executive letterhead C5 envelope C6 envelope Dl envelope A5 compliment card 210 x 95 compliment card Generic note pad Personalized note pad CD/DVD adhesive label - avery 8692 CD/DVD jewel case inserts - avery 8693 DVD case insert - avery 8891 A4 memorandum - Microsoft Word template Microsoft Excel template Powerpoint slide templates – 4:3 aspect ratio Powerpoint slide templates – 16:9 aspect ratio Part 6 - Specific applications - signage Interior and exterior display signage Interior office identification sign - 650 Exeter Interior cubicle identification sign - 650 Exeter Part 7 - Specific applications - apparel & gifts Part 8 The Madrid Convention The Madrid Convention The Madrid Convention - continued 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 101 102 103

© 2010 | Laureate Education, Inc.

Table of Contents

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Part 1
© 2010 | Laureate Education, Inc.

WELCOME

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S H A P I N G R E L AT I O N S H I P S Dear colleagues, As our Laureate community grows around the world, we are making countless first impressions and forging relationships with millions of people. It is vital that we do so with great care and purpose because, quite literally, our future depends on it! Laureate International Universities® is a cohesive, unified identity for our global network of quality institutions of higher learning, each of which operates under its own individual identity. This manual sets forth requirements about how we use the foundational elements of our identity—elements that represent a complex web of relationships. With consistent, professional application of these brand components, we help to make Laureate memorable, understood, and attractive to those with a stake in our success. Beyond the contributions we make to our students and our communities, there may be nothing more important than the trust we build in our brand. This manual is just one tool to help each of us manage the way we present ourselves to those we serve and to all who share our commitment to help make the world a better place by opening doors to higher education. Please take a few moments to review this important document and make its contents a part of how you tell the Laureate story from this moment forward. Thank you. Sincerely,

Douglas L. Becker Chairman and Chief Executive Officer

© 2010 | Laureate Education, Inc.

Welcome | 4

L A U R E AT E I N T E R N AT I O N A L U N I V E R S I T I E S A network of individual institutions Laureate International Universities is our global network of high quality, international universities—connected to one another and to the real world. The individual brands of each institution remain our foremost identity to most who know us, yet the red laurel leaf motif represents our collective network and those products and services that can best be understood as emanating from more than one institution. Just as our individual universities protect the integrity of their brands, so too must we nurture and protect the Laureate International Universities brand. Accordingly, no individual university is referred to as a Laureate International University. Rather, each has a distinct local identity (e.g., Universidad del Valle de México), and is understood as a member of the Laureate International Universities network. Correspondingly, no individual university or product may adopt the red and black colors or the laurel leaf motif – except in reference specifically to the broader network or multi-institutional products. These colors and mark always will be reserved to represent the The name Laureate International Universities collective network of institutions and specific trans-network should never become the actual brand of any products and services that reach beyond any single university or set of universities. single institution.

© 2010 | Laureate Education, Inc.

Welcome | 5

O U R B R A N D I S A R E L AT I O N S H I P Representing a unique product, a promise, and a personality Let’s also be clear on what we mean by the term, “brand.” Our brand is the sum of the emotional and rational relationship between Laureate International Universities and its stakeholders – as judged by those stakeholders. Our brand is far more than our logo or even a marketing campaign. It is our stakeholders’ view of who we are and what we stand for—a perception shaped by every interaction with us. Our brand makes a promise. Our performance is judged against that promise and the expectations it creates. Our brand also has a personality. Finally, our brand evolves with events, with the behavior of competitors, or as our stakeholders and we change. Our brand sets us apart from competitors, including enterprises that aspire to be leaders in international higher education, who seek to attract the best employees, to acquire and operate universities, or to compete for investor funds. Yet perhaps more important, the Laureate International Universities brand brings together – for every one of our audiences – all of the individual institutions that operate under their own names and brands throughout our network.
Our brand is the sum of the emotional and rational relationships between Laureate International Universities and its stakeholders – as judged by those stakeholders.

The Laureate network is unique, and with uniqueness comes challenges in communicating clearly with our many stakeholders. Our goal is to communicate clarity, authenticity, and value. And when we do, we build the respect and trust to help us succeed in our mission.

© 2010 | Laureate Education, Inc.

Welcome | 6

W H AT W E S TA N D F O R Five important attributes form the core of our current positioning in the marketplace—attributes that should inform the points we make in speaking and writing about ourselves: 1. We are international. With universities and partners in many countries and continents, we have both a global footprint and a global way of thinking and working. 2. We are a network. Every student, every faculty member, every employee, and every university are connected to one another through programs, practices, and platforms created across our organization. Our connections accelerate learning and growth of people and programs. 3. Our universities are of high quality. Every institution is accredited and many are recognized leaders in their areas of specialization. All are dedicated to continuous improvement. 4. We are connected to the real world…in so many ways. We are customer-centered so our programs and performance remain focused on delivering value. Our degrees and other offerings are attuned to what students want and employers demand. 5. Trust matters most. We know we must earn and keep the trust of the students, faculty, employees, and communities we serve.

Laureate is an international community of universities that encourages learning without boundaries. Our purpose is to offer higher education with a unique multicultural perspective, and to prepare our students for exciting careers and lifelong achievement. We believe that when our students succeed, countries prosper and societies benefit. – Douglas L. Becker

© 2010 | Laureate Education, Inc.

Welcome | 7

OUR DNA Who we are, what we believe, what we do, and how we do it In 2007, we introduced our Laureate DNA. It serves as an invaluable guide for our leaders and employees in living our brand and aligning our culture.
Who we are We are international. We are customer-centered. • Our customers have a voice in key decisions. • We are outcome oriented vs. input driven. We are analytical. • Our decisions are based on data. • Corporate leadership wants and needs to know about problems. We’re competitive; we’re winners! What we believe We believe our most valuable asset is our people. We insist on the highest standard of transparency and ethics. We believe we are making a positive impact on society. • Our work contributes to social mobility and a growing middle class. • We are partners in helping students realize their dreams. What we do We provide higher education focused on careers. • We deliver multiyear degree programs. • Our programs focus on workforce needs: careers where employment prospects are brightest. • We enable students to build unique, worldwide competencies in careers with international standards. • We are leaders in serving adult students. We operate within a global network. We are performance-driven. • We run country operations as local businesses within a worldwide corporate structure. • Our faculty are accountable for student results. • We maximize the utilization of our facilities. • We actively manage our good reputation with students and regulators. How we do it We leverage our network. • We share best practices. • We recruit students within and between countries. • We are great marketers. We measure to manage. • We focus on key metrics. • We reinvest in businesses so long as they meet targets. • We focus on key financial principles.

© 2010 | Laureate Education, Inc.

Welcome | 8

O U R E V O LV I N G A U D I E N C E S A N D S TA K E H O L D E R S Speaking directly to students and others around the world For nearly a decade, Laureate quietly earned a position of leadership in global higher education. Key audiences primarily were institutional: investors, university leaders, regulators, and business media. The universities created and maintained the relationships with our customers. As our network matured and with the launch of www.laureate.net, we marked an important new milestone: delivery of true network products and services to students, faculty, alumni, and others throughout the world. So, the Laureate red laurel leaf was introduced as the graphic identity for Laureate International Universities – a richer brand to an expanded universe of audiences. Today, we are delivering on the “international” or “network” brand promise made by individual institutions to students, faculty, and even their communities. Even as the network helps deliver network products and services, the individual brands of each institution remain our foremost identity to the world. A look at our various audiences helps to clarify the relationships at the core of our brand.

…the individual brands of each institution remain our foremost identity to the world.

© 2010 | Laureate Education, Inc.

Welcome | 9

O U R E V O LV I N G A U D I E N C E S A N D S TA K E H O L D E R S . . . C O N T I N U E D Sensitive to a global audience As an international leader in higher education, we live and work in the view of literally millions of people around the globe. We must behave and communicate keeping some important realities in mind: • Our view must be global and multicultural. • We must respect every audience. • Everything we write or say may become public. • Our words are likely to be translated into multiple languages. • Some audience segments are accustomed to specialized jargon and level of understanding. We must take care to use the right voice and language for each audience. There is a core universe of audiences we always must keep in mind. Here is a brief list of stakeholders with whom we communicate most often. Our co-workers…including employees of our many business units as well as faculty and staff within our universities around the world. This also includes candidates for future employment as well as our co-worker “alumni.” Our customers…located around the world and connected to us online and on campus. When we count our alumni, their number leaps into the millions. Our communities…the families of our employees and customers; the higher education community; and especially the communities to whom our local universities represent social, economic, cultural, healthcare, and intellectual assets. Our regulators and accreditation boards…in every jurisdiction where we operate, and across many professions, are countless official and quasi-official entities with a direct influence over our success. Our partners…including joint venture partners, universities we don’t own yet with whom we collaborate, vendors, and countless others. Our investors…outsiders who provide invaluable capital in return for a financial interest in our company and its performance, including those who may join this group in the future.

© 2010 | Laureate Education, Inc.

Welcome | 10

Part 2
© 2010 | Laureate Education, Inc.

UNIVERSITIES & BUSINESS UNITS

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A C O M PA N Y D E D I C AT E D T O H I G H E R E D U C AT I O N Understanding Our Structure Laureate is an innovator in higher education. Among its nontraditional features are its private structure and its integration of university and business concepts. Each university in the network operates as an independent local institution supported by an international corporate structure. This has important implications for how we present each of these individual components. The “Madrid Convention” In order to enable each network institution to operate under its own local brand, while at the same time conveying their place in the global network, an elegant graphic identity system was created. Referred to as Laureate’s “Madrid Convention” (named after the city where it was developed), the system established a simple graphic standard for the co-branded, graphically integrated use of the name Laureate International Universities beneath the logomark and name of each individual institution. This standard extends only to the logo (the integrated logomark and logotype) and its use. The Madrid Convention does not specify a graphic system for the university (i.e., a color palette, stationery layouts, signage, etc.). All these and other application decisions are left to the individual university. Details and examples of the Madrid Convention are provided later in this manual. The vast majority of faculty and staff are employed by individual institutions and are identified as such on their business cards.

© 2010 | Laureate Education, Inc.

Universities & Business Units | 12

L A U R E AT E E D U C AT I O N , I N C . Our U.S. Corporate Identity and Other Legal Entities Throughout the world, Laureate International Universities is what we call our network, and it is the preferred identity for promotional and network-oriented messages. Yet the business that supports and operates our universities is more complex. Outside the United States, only a small number of Laureate employees are not directly employed by a university. Typically, these employees will be introduced under the banner of Laureate International Universities, while identifying the corporate entity they represent in all legal representations. In the U.S., the corporation – the legal entity – is Laureate Education, Inc. All contracts and other legal representations made by U.S. employees who are not employed directly by a university – including the identity on their business cards – must be made in the name of Laureate Education, Inc. The purposeful and careful use of both names is necessary if we want stakeholders to properly appreciate the breadth of our network – offerings associated with more than one institution – while meeting our legal obligations as a corporation.

Throughout the world, be sure “Laureate International Universities® is a registered trademark of Laureate Education, Inc.” is appended to every use of Laureate International Universities.

Be sure the “Laureate International Universities® is a registered trademark of Laureate Education, Inc.” is appended to every first-reference use of Laureate International Universities. This is already embedded in the forms you’ll find in this manual, but please take care to include it when you create new materials. Additional details about the use by U.S.-based employees of Laureate Education, Inc., are provided elsewhere in this manual.

© 2010 | Laureate Education, Inc.

Universities & Business Units | 13

Part 3
© 2010 | Laureate Education, Inc.

ELEMENTS OF OUR IDENTITY

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O U R G R A P H I C S I G N AT U R E Evoking learning, leadership, and growth There are two elements in our graphic signature: the logomark and the logotype. Each tells a portion of our story.
Logo Mark Logo Type

Our Initial “L”

: The Logomark Our logomark – a diagonal laurel leaf in our red with a capital L inscribed in its center – evokes the traditional and international symbol of the crown of laurels: the reward of champions, a mark of excellence. It is set in an ascending 45-degree angle pointing upward to the future. The design is contemporary and the red color makes a fresh, powerful statement that is easily legible on a light background and perfectly compatible with black.
45º

Our logomark incorporates our initial “L.” And while the laurel leaf is never used alone (without the logotype), it can dominate a first impression and catch the eye more quickly than the entire logo. In a written work, an initial is a letter at the beginning of a work, chapter, or paragraph that is larger than the rest of the text (a “drop cap” on your MS Word program.) It’s often several lines in height and is sometimes ornately decorated. In the early history of printing, typesetters would leave blank the necessary space, so that a scribe could add the initials later. Historically initials were frequently decorated with ornamentations or motifs that referred to the action of the text.

© 2010 | Laureate Education, Inc.

Elements of Our Identity | 15

THE LOGOTYPE Two logotypes are utilized: Laureate International Universities and Laureate Education, Inc. (U.S. only) – each presented in this specific typeface, relative size, case, and orientation. They are contemporary, unusual, and strong. They work in a wide variety of media. The word Laureate dominates in size, density, and positioning, strongly influencing the reader to refer to us as “Laureate,” rather than the acronym “LIU,” or inconsistently, as “Laureate International,” or even “Laureate Universities.” Laureate is the word that carries the most emotional meaning (excellence) and delivers the greatest differentiation.

The use of Laureate Education, Inc., in the United States The legal name of the company is “Laureate Education, Inc.” In the U.S., “Laureate International Universities” is also used to describe our network and network-related products and services. However, the company (which we differentiate from “the network”) is always referred to by its legal name of Laureate Education, Inc. All U.S.-based employees not affiliated with a specific university are identified as working for Laureate Education, Inc. On a case-by-case or function-by-function basis, certain U.S.-based employees with responsibilities relating primarily to the network or network products and services have a business card with the LIU logo along with the company name, “Laureate Education, Inc.,” in type beneath their job title.

The typographic family on which the logotype is based is Whitney, Light, and Bold.

Whitney Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()-_=+[]{}<>?/;:’” Whitney Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()-_=+[]{}<>?/;:’”

© 2010 | Laureate Education, Inc.

Elements of Our Identity | 16

P O S I T I O N I N G A N D C O N F I G U R AT I O N Regardless of the space available, our graphic signature can be presented in one of two configurations: horizontal or vertical. Always keep space to adjacent artwork, text, or surface edge of at least 1 x from any point on the graphic signature. The graphic signature should never be presented any smaller than .25” (6.35mm) from the baseline to the cap height of the logotype.

.25” (6.35mm)

.25” (6.35mm)

© 2010 | Laureate Education, Inc.

Elements of Our Identity | 17

C O R P O R AT E C O L O R S Color plays an essential part in our corporate identity. The dominant colors for our brand are Laureate red (Pantone® 179) and black. In addition to artistic considerations, our corporate colors have been selected using a number of criteria: • • • • • Contrast or relative value (how dark or light each color is) Saturation (how dense, intense, or concentrated each color is) Competitive analysis and differentiation Emotional appeal Alignment with our positioning
Passion, warmth, love, energy Our red corporate color is both engaging and evocative. We know that red is the color to which our eyes are most sensitive, yet our affinity to it is more cultural. Red connotes passion, warmth, and love, while its orange hue adds even more energy. We are passionate about our mission of expanding opportunities in higher educaton and helping to improve the communities and countries where our students live.

It is, therefore, very important to consistently apply and reproduce these colors. As you can see from the color breakdown charts associated with each color block, the formulations are specific and should be adhered to at all times.
Please note that when offset printing on coated paper stock use Pantone 179 C and Black C, and when offset printing on uncoated paper stock, use Pantone 179 U and Black U.

HTML F15D22 R G B 241 93 34 0 79 100 0

HTML 1E1E1E R G B 0 0 0 0 0 0 100

PANTONE® 179

C M Y K

PANTONE® Black

C M Y K

RAL industrial paint code: 2009

RAL industrial paint code: 9017

PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc.

© 2010 | Laureate Education, Inc.

Elements of Our Identity | 18

G R A P H I C S I G N AT U R E R E P R O D U C T I O N Color, black, and reversed When possible – using electronic or printed media – the graphic signature should be reproduced in color. On light backgrounds the logomark should be printed using Pantone 179 C or U, CMYK, or RGB, and the logotype should appear in black. On a black background, the logomark should print the same way with the logotype reversing to white. On solid backgrounds other than black or textured backgrounds (such as photos), the entire graphic signature should reverse to white.
Pantone color, CMYK or RGB

When only one color is available, the graphic signature should be printed in black or be reversed to white. Do not print the signature in any other color nor a screen of a color.
Black or one color

© 2010 | Laureate Education, Inc.

Elements of Our Identity | 19

H O W N O T T O U S E O U R G R A P H I C S I G N AT U R E It’s easy to make a mistake. It’s easier to avoid making one when you follow these simple rules. Do not use our signature:

in colors other than ours

on a complex or highly textured background

with drop shadows or simulated embossing

altering the proportions of signature elements to each other

compressing or expanding dimensions

changing the location of signature elements with respect to one another

tilting or angling

using the logomark or logotype separately

bitmapping or pixilating

© 2010 | Laureate Education, Inc.

Elements of Our Identity | 20

CO LO R PA L E T T E Consistently flexible The range of communications media and opportunities is unending. It demands a broader palette of color that is flexible, yet visually consistent. As with our corporate colors, each color in this spectrum has a specific formulation for each reproduction scenario. Please adhere to the formulations at all times.

HTML F1CB00

HTML C3B600

HTML 026CB6

HTML 9B5BA5

HTML 5F6062

PANTONE® 110

R G B C M Y K

241 203 0 0 12 100 7

PANTONE® 3975

R G B C M Y K

195 182 0 0 0 100 29

PANTONE® 660

R G B C M Y K

2 108 182 90 57 0 0

PANTONE® 258

R G B C M Y K

155 91 165 43 76 0 0

PANTONE® 425

R G B C M Y K

95 96 98 0 0 0 77

HTML FDBB30

HTML B4CC95

HTML 96B4DE

HTML 9397CB

HTML BBB0A3

PANTONE 1235

®

R G B C M Y K

253 187 48 0 29 91 0

PANTONE 577

®

R G B C M Y K

180 204 149 24 0 46 10

PANTONE 7451

®

R G B C M Y K

150 180 222 40 21 0 0

PANTONE 7446

®

R G B C M Y K

147 150 203 43 38 0 0

PANTONE 402

®

R G B C M Y K

187 176 163 0 6 14 31

PANTONE® and other Pantone, Inc., trademarks are the property of Pantone, Inc.

© 2010 | Laureate Education, Inc.

Elements of Our Identity | 21

TYPOGRAPHY The right font for the right media When it comes to the tools of written communication, typography is, by far, the most basic, the most important, and the most misused! While there are literally hundreds of fonts available, each projects a unique style, personality, and character, making some more appropriate choices for Laureate. The combination of fonts chosen for the Laureate graphic identity was selected in order to achieve visual consistency while still accommodating the technical needs of various media and satisfying the hierarchical requirements of widely varying designs and narrative. The Whitney and Trade Gothic font families should be used in all professionally produced material. Generally speaking, use Whitney for significant headlines and subject titles and Trade Gothic for subheads and body copy. When neither of these is available – such as in the web environment – substitute the Arial type family.

Whitney

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()-_=+[]{}<>?/;:’”

Trade Gothic Arial

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()-_=+[]{}<>?/;:’”

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()-_=+[]{}<>?/;:’”
© 2010 | Laureate Education, Inc.
Elements of Our Identity | 22

USING OUR NAME IN WRITING Laureate International Universities is a singular or plural collective noun. One key to protecting our brand is clarity: communicating a clear understanding of when we are talking about the network, the behavior of individual institutions, or a product with network attributes, etc. “Laureate International Universities” is, generally, a singular collective noun referring to Laureate’s cohesive network of institutions. As such, it takes singular verb forms, e.g., “Laureate International Universities is the world’s leading network of higher education institutions.” This is entirely consistent with the use – on second and subsequent reference – of the initials “LIU” (e.g., “LIU is the world’s leading network…”). The three-word phrase also can be used as a plural collective noun – requiring the use of a plural verb – when referring to the group of individual universities acting in discrete ways (e.g., Laureate International Universities offer a wide variety of degree programs.). While this usage is acceptable, words can be added or the sentence recast to avoid confusion. For example: “Laureate International Universities institutions offer a wide variety of degree programs” or “Every institution in the Laureate International Universities network operates under its own unique brand.” Alternatively, when referring to an individual institution, the word “International” can be dropped and university made lower case, e.g., “Each Laureate university offers its own unique mix of degree programs.” Informally or on second reference, we often use the term “Laureate” (never Laureate Universities or Laureate International) to refer to the network. It is correct to use the circle-R ( ® ) registered mark on first reference.
Using italics A simple typographical device or form has been adopted to help reinforce readers’ understanding of Laureate International Universities as a single collective entity (noun). Laureate International Universities is always written in italics except when it is part of the formal logotype. Italics also are employed when Laureate International Universities is used as a plural collective noun. Note, the initials (“LIU”) are not italicized.

© 2010 | Laureate Education, Inc.

Elements of Our Identity | 23

I M P O R TA N T L E G A L R E Q U I R E M E N T S There are a number of important legal requirements we must respect when creating written and graphic materials on behalf of the company. Trademarks and copyrighted materials only will remain assets of Laureate if we protect them. Correct usage will help guard against infringement of these assets. The symbol ® signifies a trademark that has been registered with the United States Patent and Trademark Office and similar offices around the world. The symbol ™ is used to claim trademark rights without or until registering the mark with the USPTO. A party holding a trademark has the exclusive right to use the mark for specified classes of goods or services, and of course, the right to prevent others from using it for the same classes of goods or services. A trademark does not prevent third parties from using the same or similar mark for a different class of goods or services, provided consumers aren’t confused. Any use of Laureate trademarks by third parties must be approved by the company’s general counsel. Any questionable use or infringement of our trademarks should be reported promptly to our legal department. Whenever feasible, use the following sentence at the end of a document containing Laureate trademarks or service marks:
Trademark: any word, name, or symbol used in commerce to identify the manufacturer or seller of goods or services. For registered trademarks: “[NAME OF MARK] is a registered trademark of Laureate Education, Inc.” For unregistered trademarks or trademarks with pending trademark applications: “[NAME OF MARK] is a trademark of Laureate Education, Inc.®” Please consult our legal department with questions. Laureate International Universities® is used by Laureate Education, Inc., as trademarks for education services. Correct forms for first use in a document: Laureate International Universities® Laureate Education, Inc.® Incorrect first use: Laureate International Universities LAUREATE INTERNATIONAL UNIVERSITIES LAUREATE International Universities Correct form for subsequent use in a document: Laureate International Universities® Laureate International Universities Laureate Education, Inc.® Laureate Education LAUREATE INTERNATIONAL UNIVERSITIES® LAUREATE INTERNATIONAL UNIVERSITIES

© 2010 | Laureate Education, Inc.

Elements of Our Identity | 24

Part 4a
© 2010 | Laureate Education, Inc.

PRINTED & D I G I TA L A P P L I C AT I O N S
U S STA N DARD L AU R E AT E I N T E R N AT I ONAL U N I V E R S I T IES

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U S S TA N D A R D B U S I N E S S C A R D
Static Type Specifications - Front Panel Font: Trade Gothic Light Point size: 7 Leading: 7.5 Orientation: Flush left Tracking: 0 Content treatment: Name & URL = Bold #2 Job Title, Department = Light Italic Legal Disclaimer Type Specifications - Back Panel Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Printing Specifications Trim Size: 3.5” wide x 2” high Stock: Strathmore Bright White Wove 100# cover Inks: PANTONE® 179U & black

Front
3.5” .875”

.1875” .75” .375” .5625”

2”

4 pts.

Jane W. Phillips Job Title, Department Business Unit Name 650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA Office: +1 410-000-0000 Office fax: +1 410-000-0000 Mobile: +1 410-000-0000 jane.phillips@laureate.net laureate.net

4 pts.

Back
3.5” .875”

2”

Laureate International Universities® is a registered trademark of Laureate Education, Inc.

.1875”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate International Universities | 26

U S S TA N D A R D L E T T E R H E A D
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Letter Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 8.5” wide x 11” high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black
1.375” 5.75” 3.25” 1.25” .75”

.375” 650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA laureate.net Office: +1 410-000-0000 Office fax: +1 410-000-0000

.375”

.5”

5 pts.

Recipient’s Name Job Title, Department Company Name Street Address, Suite Number City, State 00000-0000 Country Date Dear Sir/Madam: Ro quae nonsedit, ant imin nostio. Ullautest andebit andipitio consecest la sit voloribus elenim que odis quae. Nam sus il eatat aut pra consequia preriberchil id quam, optasit, nes audae optatur? Aborrum cum quam inventum adicae serum laborata ped quis apis aut omnis enderestrum volor sum explia voluptatur andaepr ecerum sit a dolut laccum repro volorpo reptatem ipis et eriae comnimagnam est quiam et, consequis mint audis et vollaniet occum rehendi tatus, volupta esciatius sum ea consequ aspitis aut latus aut laces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium et volupta aut labo. Dit rernatem etur aut am, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore que rem aciuntota de none repti rectur atur magnimporum qui odi blaudae delesto doluptus rem. Urit reri nullene lab ius qui berum rehenis cimporerspe litatem voluptiorepe int explam nobitati re vel inveliquame perum rem earum quam endenihil ma dit mod modis deliqui non eos iure, alit, in parum int, que vendisto quunt, sequae poriberrum fuga. Enis volo consequo te excesto rroriam labor andant moluptam audam eatem fugia dolupta aces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptaces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri Itat utem ut lit, susdam res minvend andaerc hicipie niendig eniendam, quatemp oriatem odisimusam isimpor epernam quiande sciendam dolorem ex explacient quas de dusci non et omnit ut aribusdam, sam experiatem. Nequasit volupta venet moluptatemod quiasseque ipsa ipienimosa porem voluptur? Ovid maxim est faccatem fugitis dolupta qui debitas et et hari doluptiunt, sequi sum veruptamus dolo dolum et autet, verument quis nos exeri consedisint accus cum ium es magnati odi volupta quunto cus sedia eture nestem es escita quo voluptatis volor sunt pa cum rae cum illaborerum faccus, sam renihitis et lacillis aut earis autas qui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis vendebi taepuditium doluptatis non re nihil magnis ipisciis est, custota tibearc hicatem int, et expe num, sant aut quat est apitiassit voluptia escius dolorum nissequ atiatur as qui conem sandae dem qui unt quiscid quia aut ernam que laut pro omnihicium, aliciis sitatus iusam, quidunt fugitiaecea in pelestiis nus doleste cum audaepel ium utem repudae natem aut volum hicia ilitate sunt hari volorepe nonsequ untur, cus ma prempos sendandem vides dolorro voluptaspel iducides veliquis earcipsam, simagnam hil ilit dolorrum dit veliquataqui dolupti. Regards,

Name Title
.5” .1875”
Laureate International Universities® is a registered trademark of Laureate Education, Inc.

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate International Universities | 27

U S S TA N D A R D E X E C U T I V E L E T T E R H E A D
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: Name & URL = Bold #2 Job Title, Department = Light Italic Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Letter Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 8.5” wide x 11” high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black
1.875” Jane W. Phillips Job Title, Department Business Unit 5.75” 3.25” 1.25” .75”

.375” 1.1875” 650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA laureate.net Office: +1 410-000-0000 Office fax: +1 410-000-0000 jane.phillips@laureate.net

.375”

.5”

5 pts.

Recipient’s Name Job Title, Department Company Name Street Address, Suite Number City, State 00000-0000 Country Date Dear Sir/Madam: Ro quae nonsedit, ant imin nostio. Ullautest andebit andipitio consecest la sit voloribus elenim que odis quae. Nam sus il eatat aut pra consequia preriberchil id quam, optasit, nes audae optatur? Aborrum cum quam inventum adicae serum laborata ped quis apis aut omnis enderestrum volor sum explia voluptatur andaepr ecerum sit a dolut laccum repro volorpo reptatem ipis et eriae comnimagnam est quiam et, consequis mint audis et vollaniet occum rehendi tatus, volupta esciatius sum ea consequ aspitis aut latus aut laces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium et volupta aut labo. Dit rernatem etur aut am, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore que rem aciuntota de none repti rectur atur magnimporum qui odi blaudae delesto doluptus rem. Urit reri nullene lab ius qui berum rehenis cimporerspe litatem voluptiorepe int explam nobitati re vel inveliquame perum rem earum quam endenihil ma dit mod modis deliqui non eos iure, alit, in parum int, que vendisto quunt, sequae poriberrum fuga. Enis volo consequo te excesto rroriam labor andant moluptam audam eatem fugia dolupta tempos non cus etus eturiamenis et occatquae. Itat utem ut lit, susdam res minvend andaerc hicipie niendig eniendam, quatemp oriatem odisimusam isimpor epernam quiande sciendam dolorem ex explacient quas de dusci non et omnit ut aribusdam, sam experiatem. Nequasit volupta venet moluptatemod quiasseque ipsa ipienimosa porem voluptur? Ovid maxim est faccatem fugitis dolupta qui debitas et et hari doluptiunt, sequi sum veruptamus dolo dolum et autet, verument quis nos exeri consedisint accus cum ium es magnati odi volupta quunto cus sedia eture nestem es escita quo voluptatis volor sunt pa cum rae cum illaborerum faccus, sam renihitis et lacillis aut earis autas qui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis vendebi taepuditium doluptatis non re nihil magnis ipisciis est, custota tibearc hicatem int, et expe num, sant aut quat est apitiassit voluptia escius dolorum nissequ atiatur as qui conem sandae dem qui unt quiscid quia aut ernam que laut pro omnihicium, aliciis sitatus iusam, quidunt fugitiaecea in pelestiis nus doleste cum audaepel ium utem repudae natem aut volum hicia ilitate sunt hari volorepe nonsequ untur, cus ma prempos sendandem vides dolorro voluptaspel iducides veliquis earcipsam, simagnam hil ilit dolorrum dit veliquataqui dolupti. Regards,

Name Title
.5” .1875”
Laureate International Universities® is a registered trademark of Laureate Education, Inc.

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate International Universities | 28

U S S TA N D A R D # 1 0 E N V E L O P E
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Address Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 9.5” wide x 4.125” high Stock: Strathmore Bright White Wove #24 text / Square flap Inks: PANTONE® 179U & black

3.25” 1.25”

.375” 650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA laureate.net

.375”

.5” 2”

5 pts.

Laureate International Universities® is a registered trademark of Laureate Education, Inc.

.0625”

Recipient’s Name Job Title, Department Company Name Street Address, Suite Number City, State 00000-0000 Country

USPS OCR READ AREA

2.75”

USPS BAR CODE AREA

.625”

4.75”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate International Universities | 29

U S S TA N D A R D # 1 0 W I N D O W E N V E L O P E
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Printing Specifications Trim size: 9.5” wide x 4.125” high Stock: Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black

3.25” 1.25”

.375” 650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA laureate.net

.375”

.5”

5 pts.

1.875”

Laureate International Universities® is a registered trademark of Laureate Education, Inc.

1.125”

.5”

.875”

4.5”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate International Universities | 30

U S S TA N D A R D M A I L I N G L A B E L - AV E R Y 8 1 6 4
Static Type Specifications Font: Trade Gothic Light Point size: 7 Leading: 7.5 Orientation: Flush left Tracking: 0 Content treatment: URL = Bold #2 Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Printing Specifications Stock: Avery 8164 Inks: PANTONE® 179U & black

.875”

.375” .875” .5” 1.625” 4 pts.
650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA laureate.net

.375”

Recipient’s Name Job Title, Department Company Name Street Address, Suite Number City, State 00000-0000 Country
Laureate International Universities® is a registered trademark of Laureate Education, Inc.

.1875”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate International Universities | 31

U S S TA N D A R D G E N E R I C N O T E PA D
Static Type Specifications Font: Trade Gothic Light Point size: 7 Leading: 8 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Printing Specifications Trim size: 5.5” wide x 8.5” high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black Bindery: Cardboard backing with adhesive on the top edge; bound in 100-sheet packs
2.9375” 2.0625” .8125”

.375” .375”
650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA laureate.net Office: +1 410-000-0000 Office fax: +1 410-000-0000

.375”

4 pts.

Laureate International Universities® is a registered trademark of Laureate Education, Inc.

.1875”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate International Universities | 32

U S S TA N D A R D P E R S O N A L I Z E D N O T E PA D
Static Type Specifications Font: Trade Gothic Light Point size: 7 Leading: 8 Orientation: Flush left Tracking: 0 Type treatment: Name & URL = Bold #2 Job Title, Department = Light Italic Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Printing Specifications Trim size: 5.5” wide x 8.5” high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black Bindery: Cardboard backing with adhesive on the top edge; bound in 100-sheet packs
2.0625” .8125”

2.9375”

.375” 1” .375”
650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA laureate.net Jane W. Phillips Job Title, Department Business Unit Office: +1 410-000-0000 Office fax: +1 410-000-0000 jane.phillips@laureate.net

.375”

4 pts.

Laureate International Universities® is a registered trademark of Laureate Education, Inc.

.1875”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate International Universities | 33

C D / D V D A D H E S I V E L A B E L - AV E R Y 8 6 9 2
Static Type Specifications Font: Trade Gothic Light Point size: 9 Orientation: Centered on a 4.25” circle Tracking: 10 Content treatment: URL = Bold #2 Dynamic Type Specifications Title Font: Arial Black Point size: 14 Orientation: Centered Secondary Information Font: Arial Regular Point size: 12 Orientation: Centered
2.125”

.375” 1.125” .4375”

Title of CD or DVD
3.3125”

1.5625”

4.625”

t,

Su

ite

12

00

| Ba

ltimo

re, Maryland 212

57 02-4

4U

SA

1 |+

© 2010 | Laureate Education, Inc.

0-

41

84

2-

61

Secondary Information
e

00

| la

urea
er

Printed & Digital Applications - US Standard - Laureate International Universities | 34

te.net

650
Sou

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St

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C D / D V D J E W E L C A S E I N S E R T S - AV E R Y 8 6 9 3
Dynamic Type Specifications Title Font: Arial Black Point size: 14 Leading: 16 Orientation: Flush left Secondary Information Font: Arial Regular Point size: 12 Leading: 14 Orientation: Flush left Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic
4.75” 1.25”

.375” .4375” 1.5”

Title of CD or DVD
4”

Secondary Information
Laureate International Universities® is a registered trademark of Laureate Education, Inc.

.1875”

4.75” 1.25”

Static Type Specifications Font: Trade Gothic Light Point size:8 Leading: 9 Orientation: Flush left Tracking: 0 Content treatment: URL = Bold #2 Dynamic Type Specifications Title Font: Arial Black Point size: 14 Leading: 16 Orientation: Flush left Content Listing Font: Arial Regular Point size: 10 Leading: 12 Orientation: Flush left

.375”

Title of CD or DVD
.625”

CD or DVD content listing

3.375” 4” 4.75”

.4375”

650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA +1 410-842-6100 laureate.net

4 pts.

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate International Universities | 35

D V D C A S E I N S E R T - AV E R Y 8 8 9 1
Static Type Specifications Font: Trade Gothic Light Point size:8 Leading: 9 Orientation: Flush left Tracking: 0 Content treatment: URL = Bold #2 Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic

5.0625” 1.25”

.5” 1.25” .65625”

5”

.5”

.5”

.5”

Title of CD or DVD
CD or DVD content listing

.5”

1.5”

Dynamic Type Specifications - Back Panel Title Font: Arial Black Point size: 14 Leading: 16 Orientation: Flush left Content Listing Font: Arial Regular Point size: 10 Leading: 12 Orientation: Flush left Dynamic Type Specifications - Front Panel Title Font: Arial Black Point size: 14 Leading: 16 Orientation: Flush left Secondary Information Font: Arial Regular Point size: 12 Leading: 14 Orientation: Flush left
.5”

Title of CD or DVD

Title of CD or DVD

6.25” 7.125”

6.25”

4 pts.

650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA +1 410-842-6100 laureate.net

Secondary Information
Laureate International Universities® is a registered trademark of Laureate Education, Inc.

.1875”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate International Universities | 36

FA X C O V E R S H E E T - M I C R O S O F T W O R D T E M P L AT E
Static Type Specifications Address Font: Trade Gothic Light Point size: 10 Leading: 12 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Fax header = 24 pt. Disclaimer Font: Arial Regular Point size: 9 Leading: Single spaced Orientation: Flush left Type treatment: Disclaimer header = Arial Black Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Fax Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced with 12 pts. after each Orientation: Flush left Type treatment: Section headers = Arial Black
3.5” 1.5” .75”

.5”

1.625” 2.5”

.625”

.5”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate International Universities | 37

M E M O R A N D U M - M I C R O S O F T W O R D T E M P L AT E
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Memo header = 18 pt. Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Memo Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Ro quae nonsedit, ant imin nostio. Ullautest andebit andipitio consecest la sit voloribus elenim que odis quae. Nam sus il eatat aut pra consequia preriberchil id quam, optasit, nes audae optatur? Aborrum cum quam inventum adicae serum laborata ped quis apis aut omnis enderestrum volor sum explia voluptatur andaepr ecerum sit a dolut laccum repro volorpo reptatem ipis et eriae comnimagnam est quiam et, consequis mint audis et vollaniet occum rehendi tatus, volupta esciatius sum ea consequ aspitis aut latus aut laces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium et volupta aut labo. Dit rernatem etur aut am, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore que rem aciuntota de none repti rectur atur magnimporum qui odi blaudae delesto doluptus rem. Urit reri nullene lab ius qui berum rehenis cimporerspe litatem voluptiorepe int explam nobitati re vel inveliquame perum rem earum quam endenihil ma dit mod modis deliqui non eos iure, alit, in parum int, que vendisto quunt, sequae poriberrum fuga. Enis volo consequo te excesto rroriam labor andant moluptam audam eatem fugia dolupta aces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptaces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri Itat utem ut lit, susdam res minvend andaerc hicipie niendig eniendam, quatemp oriatem odisimusam isimpor epernam quiande sciendam dolorem ex explacient quas de dusci non et omnit ut aribusdam, sam experiatem. Nequasit volupta venet moluptatemod quiasseque ipsa ipienimosa porem voluptur? Ovid maxim est faccatem fugitis dolupta qui debitas et et hari doluptiunt, sequi sum veruptamus dolo dolum et autet, verument quis nos exeri consedisint accus cum ium es magnati odi volupta quunto cus sedia eture nestem es escita quo voluptatis volor sunt pa cum rae cum illaborerum faccus, sam renihitis et lacillis aut earis autas qui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis vendebi taepuditium doluptatis non re nihil magnis ipisciis est, custota tibearc hicatem int, et expe num, sant aut quat est apitiassit voluptia escius dolorum nissequ atiatur as qui conem sandae dem qui unt quiscid quia aut ernam que laut pro omnihicium, aliciis sitatus iusam, quidunt fugitiaecea in pelestiis nus doleste cum audaepel ium utem repudae natem aut volum hicia ilitate sunt hari volorepe nonsequ untur, cus ma prempos sendandem vides dolorro voluptaspel iducides veliquis earcipsam, simagnam hil ilit dolorrum dit veliquataqui dolupti. um renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium et volupta aut labo. Dit rernatem etur aut am, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior molup.375”

5.625” 3.1875” 1.25” .75”

.375”

1.375” 1.75”

.5”

5 pts.

.5”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate International Universities | 38

M I C R O S O F T E X C E L T E M P L AT E
Static Type Specifications Font: Arial Point size: Variable Leading: Variable Orientation: Variable Tracking: 0 Type treatment: Spread sheet title = Arial Black 14 pt. Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic

.75”

.75”

.5” 1.0625”

1.25”

.5”

.5”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate International Universities | 39

P O W E R P O I N T S L I D E T E M P L AT E S – 4 : 3 A S P E C T R AT I O

Static Type Specifications Font: Arial Orientation: Flush left Type treatment: Presentation Title = Arial Black 28 pt Subheading = Arial Regular 24 pt Presenter Information = Arial Regular 14 pt Footer Text = Arial Regular 9 pt

Static Type Specifications Font: Arial Orientation: Flush left Type treatment: Slide Title = Arial Regular 28 pt Bullet Points = variable size Footer Text = Arial Regular 9 pt

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate International Universities | 40

P O W E R P O I N T S L I D E T E M P L AT E S – 1 6 : 9 A S P E C T R AT I O

Static Type Specifications Font: Arial Orientation: Flush left Type treatment: Presentation Title = Arial Black 28 pt Subheading = Arial Regular 24 pt Presenter Information = Arial Regular 14 pt Footer Text = Arial Regular 9 pt

Static Type Specifications Font: Arial Orientation: Flush left Type treatment: Slide Title = Arial Regular 28 pt Bullet Points = variable size Footer Text = Arial Regular 9 pt

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate International Universities | 41

Part 4b
© 2010 | Laureate Education, Inc.

PRINTED & D I G I TA L A P P L I CAT I O N S
U S STA N DARD L AU R E AT E E D U CAT I O N, INC.

| 42

U S S TA N D A R D B U S I N E S S C A R D
Static Type Specifications - Front Panel Font: Trade Gothic Light Point size: 7 Leading: 7.5 Orientation: Flush left Tracking: 0 Content treatment: Name & URL = Bold #2 Job Title, Department = Light Italic Static Type Specifications - Back Panel Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Printing Specifications Trim Size: 3.5” wide x 2” high Stock: Strathmore Bright White Wove #100 cover Inks: PANTONE® 179U & black

Front
3.5” .875”

.1875” .75” .375” .5625”

2”

4 pts.

Jane W. Phillips Job Title, Department Business Unit Name 650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA Office: +1 410-000-0000 Office fax: +1 410-000-0000 Mobile: +1 410-000-0000 jane.phillips@laureate.net laureate.net

4 pts.

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate Education, Inc. | 43

U S S TA N D A R D L E T T E R H E A D
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Letter Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 8.5” wide x 11” high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black
1.375” 5.75” 3.25” 1.25” .75”

.375” 650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA laureate.net Office: +1 410-000-0000 Office fax: +1 410-000-0000

.375”

.5”

5 pts.

Recipient’s Name Job Title, Department Company Name Street Address, Suite Number City, State 00000-0000 Country Date Dear Sir/Madam: Ro quae nonsedit, ant imin nostio. Ullautest andebit andipitio consecest la sit voloribus elenim que odis quae. Nam sus il eatat aut pra consequia preriberchil id quam, optasit, nes audae optatur? Aborrum cum quam inventum adicae serum laborata ped quis apis aut omnis enderestrum volor sum explia voluptatur andaepr ecerum sit a dolut laccum repro volorpo reptatem ipis et eriae comnimagnam est quiam et, consequis mint audis et vollaniet occum rehendi tatus, volupta esciatius sum ea consequ aspitis aut latus aut laces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium et volupta aut labo. Dit rernatem etur aut am, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore que rem aciuntota de none repti rectur atur magnimporum qui odi blaudae delesto doluptus rem. Urit reri nullene lab ius qui berum rehenis cimporerspe litatem voluptiorepe int explam nobitati re vel inveliquame perum rem earum quam endenihil ma dit mod modis deliqui non eos iure, alit, in parum int, que vendisto quunt, sequae poriberrum fuga. Enis volo consequo te excesto rroriam labor andant moluptam audam eatem fugia dolupta aces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptaces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri Itat utem ut lit, susdam res minvend andaerc hicipie niendig eniendam, quatemp oriatem odisimusam isimpor epernam quiande sciendam dolorem ex explacient quas de dusci non et omnit ut aribusdam, sam experiatem. Nequasit volupta venet moluptatemod quiasseque ipsa ipienimosa porem voluptur? Ovid maxim est faccatem fugitis dolupta qui debitas et et hari doluptiunt, sequi sum veruptamus dolo dolum et autet, verument quis nos exeri consedisint accus cum ium es magnati odi volupta quunto cus sedia eture nestem es escita quo voluptatis volor sunt pa cum rae cum illaborerum faccus, sam renihitis et lacillis aut earis autas qui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis vendebi taepuditium doluptatis non re nihil magnis ipisciis est, custota tibearc hicatem int, et expe num, sant aut quat est apitiassit voluptia escius dolorum nissequ atiatur as qui conem sandae dem qui unt quiscid quia aut ernam que laut pro omnihicium, aliciis sitatus iusam, quidunt fugitiaecea in pelestiis nus doleste cum audaepel ium utem repudae natem aut volum hicia ilitate sunt hari volorepe nonsequ untur, cus ma prempos sendandem vides dolorro voluptaspel iducides veliquis earcipsam, simagnam hil ilit dolorrum dit veliquataqui dolupti. Regards,

Name Title
.5”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate Education, Inc. | 44

U S S TA N D A R D E X E C U T I V E L E T T E R H E A D
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: Name & URL = Bold #2 Job Title, Department = Light Italic Letter Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 8.5” wide x 11” high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black
1.875” Jane W. Phillips Job Title, Department Business Unit 5.75” 3.25” 1.25” .75”

.375” 1.1875” 650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA laureate.net Office: +1 410-000-0000 Office fax: +1 410-000-0000 jane.phillips@laureate.net

.375”

.5”

5 pts.

Recipient’s Name Job Title, Department Company Name Street Address, Suite Number City, State 00000-0000 Country Date Dear Sir/Madam: Ro quae nonsedit, ant imin nostio. Ullautest andebit andipitio consecest la sit voloribus elenim que odis quae. Nam sus il eatat aut pra consequia preriberchil id quam, optasit, nes audae optatur? Aborrum cum quam inventum adicae serum laborata ped quis apis aut omnis enderestrum volor sum explia voluptatur andaepr ecerum sit a dolut laccum repro volorpo reptatem ipis et eriae comnimagnam est quiam et, consequis mint audis et vollaniet occum rehendi tatus, volupta esciatius sum ea consequ aspitis aut latus aut laces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium et volupta aut labo. Dit rernatem etur aut am, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore que rem aciuntota de none repti rectur atur magnimporum qui odi blaudae delesto doluptus rem. Urit reri nullene lab ius qui berum rehenis cimporerspe litatem voluptiorepe int explam nobitati re vel inveliquame perum rem earum quam endenihil ma dit mod modis deliqui non eos iure, alit, in parum int, que vendisto quunt, sequae poriberrum fuga. Enis volo consequo te excesto rroriam labor andant moluptam audam eatem fugia dolupta tempos non cus etus eturiamenis et occatquae. Itat utem ut lit, susdam res minvend andaerc hicipie niendig eniendam, quatemp oriatem odisimusam isimpor epernam quiande sciendam dolorem ex explacient quas de dusci non et omnit ut aribusdam, sam experiatem. Nequasit volupta venet moluptatemod quiasseque ipsa ipienimosa porem voluptur? Ovid maxim est faccatem fugitis dolupta qui debitas et et hari doluptiunt, sequi sum veruptamus dolo dolum et autet, verument quis nos exeri consedisint accus cum ium es magnati odi volupta quunto cus sedia eture nestem es escita quo voluptatis volor sunt pa cum rae cum illaborerum faccus, sam renihitis et lacillis aut earis autas qui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis vendebi taepuditium doluptatis non re nihil magnis ipisciis est, custota tibearc hicatem int, et expe num, sant aut quat est apitiassit voluptia escius dolorum nissequ atiatur as qui conem sandae dem qui unt quiscid quia aut ernam que laut pro omnihicium, aliciis sitatus iusam, quidunt fugitiaecea in pelestiis nus doleste cum audaepel ium utem repudae natem aut volum hicia ilitate sunt hari volorepe nonsequ untur, cus ma prempos sendandem vides dolorro voluptaspel iducides veliquis earcipsam, simagnam hil ilit dolorrum dit veliquataqui dolupti. Regards,

Name Title
.5”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate Education, Inc. | 45

U S S TA N D A R D # 1 0 E N V E L O P E
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Address Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 9.5” wide x 4.125” high Stock: Strathmore Bright White Wove #24 text / Square flap Inks: PANTONE® 179U & black

3.25” 1.25”

.375” 650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA laureate.net

.375”

.5” 2”

5 pts.

Recipient’s Name Job Title, Department Company Name Street Address, Suite Number City, State 00000-0000 Country

USPS OCR READ AREA

2.75”

USPS BAR CODE AREA

.625”

4.75”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate Education, Inc. | 46

U S S TA N D A R D # 1 0 W I N D O W E N V E L O P E
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Printing Specifications Trim size: 9.5” wide x 4.125” high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black

3.25” 1.25”

.375” 650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA laureate.net

.375”

.5”

5 pts.

1.125”

.5”

.875”

4.5”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate Education, Inc. | 47

U S S TA N D A R D M A I L I N G L A B E L - AV E R Y 8 1 6 4
Static Type Specifications Font: Trade Gothic Light Point size: 7 Leading: 7.5 Orientation: Flush left Tracking: 0 Content treatment: URL = Bold #2 Printing Specifications Trim size: 4” wide x 3” high Stock: Avery 8164 Inks: PANTONE® 179U & black

.875”

.375” .875” .5” 1.625” 4 pts.
650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA laureate.net

.375”

Recipient’s Name Job Title, Department Company Name Street Address, Suite Number City, State 00000-0000 Country

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate Education, Inc. | 48

U S S TA N D A R D G E N E R I C N O T E PA D
Static Type Specifications Font: Trade Gothic Light Point size: 7 Leading: 8 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Printing Specifications Trim size: 5.5” wide x 8.5” high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black Bindery: Cardboard backing with adhesive on the top edge; bound in 100-sheet packs
2.9375” 2.0625” .8125”

.375” .375”
650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA laureate.net Office: +1 410-000-0000 Office fax: +1 410-000-0000

.375”

4 pts.

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate Education, Inc. | 49

U S S TA N D A R D P E R S O N A L I Z E D N O T E PA D
Static Type Specifications Font: Trade Gothic Light Point size: 7 Leading: 8 Orientation: Flush left Tracking: 0 Type treatment: Name & URL = Bold #2 Job Title, Department = Light Italic Printing Specifications Trim size: 5.5” wide x 8.5” high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black Bindery: Cardboard backing with adhesive on the top edge; bound in 100-sheet packs
2.0625” .8125”

2.9375”

.375” 1” .375”
650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA laureate.net Jane W. Phillips Job Title, Department Business Unit Office: +1 410-000-0000 Office fax: +1 410-000-0000 jane.phillips@laureate.net

.375”

4 pts.

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate Education, Inc. | 50

C D / D V D A D H E S I V E L A B E L - AV E R Y 8 6 9 2
Static Type Specifications Font: Trade Gothic Light Point size: 9 Orientation: Centered on a 4.25” circle Tracking: 10 Content treatment: URL = Bold #2 Dynamic Type Specifications Title Font: Arial Black Point size: 14 Orientation: Centered Secondary Information Font: Arial Regular Point size: 12 Orientation: Centered
2.125”

.375” 1.125” .4375”

Title of CD or DVD
3.3125”

1.5625”

4.625”

t,

Su

ite

12

00

| Ba

ltimo

re, Maryland 212

57 02-4

4U

SA

1 |+

© 2010 | Laureate Education, Inc.

0-

41

84

2-

61

Secondary Information
e

00

| la

urea
er

te.net

650
Sou

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xet
St

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Printed & Digital Applications - US Standard - Laureate Education, Inc. | 51

C D / D V D J E W E L C A S E I N S E R T S - AV E R Y 8 6 9 3
Dynamic Type Specifications Title Font: Arial Black Point size: 14 Leading: 16 Orientation: Flush left Secondary Information Font: Arial Regular Point size: 12 Leading: 14 Orientation: Flush left
4.75” 1.25”

.375” .4375” 1.5”

Title of CD or DVD
4”

Secondary Information

4.75” 1.25”

Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Content treatment: URL = Bold #2 Dynamic Type Specifications Title Font: Arial Black Point size: 14 Leading: 16 Orientation: Flush left Content Listing Font: Arial Regular Point size: 10 Leading: 12 Orientation: Flush left

.375”

Title of CD or DVD
.625”

CD or DVD content listing

3.375” 4” 4.75”

.4375”

650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA +1 410-842-6100 laureate.net

4 pts.

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate Education, Inc. | 52

D V D C A S E I N S E R T - AV E R Y 8 8 9 1
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Content treatment: URL = Bold #2 Dynamic Type Specifications - Back Panel Title Font: Arial Black Point size: 14 Leading: 16 Orientation: Flush left Content Listing Font: Arial Regular Point size: 10 Leading: 12 Orientation: Flush left Dynamic Type Specifications - Front Panel Title Font: Arial Black Point size: 14 Leading: 16 Orientation: Flush left Secondary Information Font: Arial Regular Point size: 12 Leading: 14 Orientation: Flush left
6.25” 7.125” 1.25” .65625”

5.0625”

.5” 1.25”

5”

.5”

.5”

.5”

Title of CD or DVD
CD or DVD content listing

.5”

1.5”

Title of CD or DVD

Title of CD or DVD

6.25”

.5”

4 pts.

650 South Exeter Street, Suite 1200 Baltimore, Maryland 21202-4574 USA +1 410-842-6100 laureate.net

Secondary Information

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate Education, Inc. | 53

FA X C O V E R S H E E T - M I C R O S O F T W O R D T E M P L AT E
Static Type Specifications Address Font: Trade Gothic Light Point size: 10 Leading: 12 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Fax header = 24 pt. Disclaimer Font: Arial Regular Point size: 9 Leading: Single spaced Orientation: Flush left Type treatment: Disclaimer header = Arial Black Fax Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced with 12 pts. after each Orientation: Flush left Type treatment: Section headers = Arial Black
3.5” 1.5” .75”

.5”

1.625” 2.5”

.625”

.5”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate Education, Inc. | 54

M E M O R A N D U M - M I C R O S O F T W O R D T E M P L AT E
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Memo header = 18 pt. Memo Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left
.375”

5.5” 3.125” 1.25” .75”

.375”

1.375” 1.75”

.5”

5 pts.

Ro quae nonsedit, ant imin nostio. Ullautest andebit andipitio consecest la sit voloribus elenim que odis quae. Nam sus il eatat aut pra consequia preriberchil id quam, optasit, nes audae optatur? Aborrum cum quam inventum adicae serum laborata ped quis apis aut omnis enderestrum volor sum explia voluptatur andaepr ecerum sit a dolut laccum repro volorpo reptatem ipis et eriae comnimagnam est quiam et, consequis mint audis et vollaniet occum rehendi tatus, volupta esciatius sum ea consequ aspitis aut latus aut laces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium et volupta aut labo. Dit rernatem etur aut am, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore que rem aciuntota de none repti rectur atur magnimporum qui odi blaudae delesto doluptus rem. Urit reri nullene lab ius qui berum rehenis cimporerspe litatem voluptiorepe int explam nobitati re vel inveliquame perum rem earum quam endenihil ma dit mod modis deliqui non eos iure, alit, in parum int, que vendisto quunt, sequae poriberrum fuga. Enis volo consequo te excesto rroriam labor andant moluptam audam eatem fugia dolupta aces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptaces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri Itat utem ut lit, susdam res minvend andaerc hicipie niendig eniendam, quatemp oriatem odisimusam isimpor epernam quiande sciendam dolorem ex explacient quas de dusci non et omnit ut aribusdam, sam experiatem. Nequasit volupta venet moluptatemod quiasseque ipsa ipienimosa porem voluptur? Ovid maxim est faccatem fugitis dolupta qui debitas et et hari doluptiunt, sequi sum veruptamus dolo dolum et autet, verument quis nos exeri consedisint accus cum ium es magnati odi volupta quunto cus sedia eture nestem es escita quo voluptatis volor sunt pa cum rae cum illaborerum faccus, sam renihitis et lacillis aut earis autas qui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis vendebi taepuditium doluptatis non re nihil magnis ipisciis est, custota tibearc hicatem int, et expe num, sant aut quat est apitiassit voluptia escius dolorum nissequ atiatur as qui conem sandae dem qui unt quiscid quia aut ernam que laut pro omnihicium, aliciis sitatus iusam, quidunt fugitiaecea in pelestiis nus doleste cum audaepel ium utem repudae natem aut volum hicia ilitate sunt hari volorepe nonsequ untur, cus ma prempos sendandem vides dolorro voluptaspel iducides veliquis earcipsam, simagnam hil ilit dolorrum dit veliquataqui dolupti. um renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium et volupta aut labo. Dit rernatem etur aut am, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore quum renis excerchit as volorun daniae tam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ies duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore qu
.5”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate Education, Inc. | 55

M I C R O S O F T E X C E L T E M P L AT E
Static Type Specifications Font: Arial Point size: Variable Leading: Variable Orientation: Variable Tracking: 0 Type treatment: Spread sheet title = Arial Black 14 pt.

.75”

.75”

.5” 1.25”

.6875”

.5”

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate Education, Inc. | 56

P O W E R P O I N T S L I D E T E M P L AT E S – 4 : 3 A S P E C T R AT I O

Static Type Specifications Font: Arial Orientation: Flush left Type treatment: Presentation Title = Arial Black 28 pt Subheading = Arial Regular 24 pt Presenter Information = Arial Regular 14 pt Footer Text = Arial Regular 9 pt

Static Type Specifications Font: Arial Orientation: Flush left Type treatment: Slide Title = Arial Regular 28 pt Bullet Points = variable size Footer Text = Arial Regular 9 pt

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate Education, Inc. | 57

P O W E R P O I N T S L I D E T E M P L AT E S – 1 6 : 9 A S P E C T R AT I O

Static Type Specifications Font: Arial Orientation: Flush left Type treatment: Presentation Title = Arial Black 28 pt Subheading = Arial Regular 24 pt Presenter Information = Arial Regular 14 pt Footer Text = Arial Regular 9 pt

Static Type Specifications Font: Arial Orientation: Flush left Type treatment: Slide Title = Arial Regular 28 pt Bullet Points = Variable size Footer Text = Arial Regular 9 pt

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - US Standard - Laureate Education, Inc. | 58

Part 5a
© 2010 | Laureate Education, Inc.

PRINTED & D I G I TA L A P P L I CAT I O N S
METRIC L AU R E AT E I N T E R N AT I ONAL U N I V E R S I T IES

| 59

METRIC BUSINESS CARD
Static Type Specifications Font: Trade Gothic Light Point size: 7 Leading: 7.5 Orientation: Flush left Tracking: 0 Content treatment: Name & URL = Bold #2 Job Title, Department = Light Italic Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Printing Specifications Trim size: 74mm wide x 52mm high Stock: Strathmore Bright White Wove #100 cover Inks: PANTONE® 179U & black

Front
74mm 22mm

5mm 19mm 9.5mm 14.5mm

52mm

4 pts.

Jane W. Phillips Job Title, Department Business Unit Name Street Address Postal Code, City/Town Country Name Office: +00 0000 000000 Office fax: +00 0000 000000 Mobile: +00 0000 000000 jane.phillips@laureate.net laureate.net

4 pts.

Back
74mm 22mm

52mm

4mm

Laureate International Universities® is a registered trademark of Laureate Education, Inc.

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 60

METRIC A4 LETTERHEAD
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Letter Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 210mm wide x 297mm high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black
35mm 146mm 82.5mm 31.5mm 40mm

9.5mm Street Address Postal Code, City/Town Country Name laureate.net Office: +00 0000 000000 Office fax: +00 0000 000000

9.5mm

12.5mm

5 pts.

Recipient’s Name Job Title, Department Company Name Street Address, Suite/Building Number Postal Code, City/Town Country Date Dear Sir/Madam: Ro quae nonsedit, ant imin nostio. Ullautest andebit andipitio consecest la sit voloribus elenim que odis quae. Nam sus il eatat aut pra consequia preriberchil id quam, optasit, nes audae optatur? Aborrum cum quam inventum adicae serum laborata ped quis apis aut omnis enderestrum volor sum explia voluptatur andaepr ecerum sit a dolut laccum repro volorpo reptatem ipis et eriae comnimagnam est quiam et, consequis mint audis et vollaniet occum rehendi tatus, volupta esciatius sum ea consequ aspitis aut latus aut laces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium et volupta aut labo. Dit rernatem etur aut am, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore que rem aciuntota de none repti rectur atur magnimporum qui odi blaudae delesto doluptus rem. Urit reri nullene lab ius qui berum rehenis cimporerspe litatem voluptiorepe int explam nobitati re vel inveliquame perum rem earum quam endenihil ma dit mod modis deliqui non eos iure, alit, in parum int, que vendisto quunt, sequae poriberrum fuga. Enis volo consequo te excesto rroriam labor andant moluptam audam eatem fugia dolupta aces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptaces. Uet quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri Itat utem ut lit, susdam res minvend andaerc hicipie niendig eniendam, quatemp oriatem odisimusam isimpor epernam quiande sciendam dolorem ex explacient quas de dusci non et omnit ut aribusdam, sam experiatem. Nequasit volupta venet moluptatemod quiasseque ipsa ipienimosa porem voluptur? Ovid maxim est faccatem fugitis dolupta qui debitas et et hari doluptiunt, sequi sum veruptamus dolo dolum et autet, verument quis nos exeri consedisint accus cum ium es magnati odi volupta quunto cus sedia eture nestem es escita quo voluptatis volor sunt pa cum rae cum illaborerum faccus, sam renihitis et lacillis aut earis autas qui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis vendebi taepuditium doluptatis non re nihil magnis ipisciis est, custota tibearc hicatem int, et expe num, sant aut quat est apitiassit voluptia escius dolorum nissequ atiatur as qui conem sandae dem qui unt quiscid quia aut erns aut latus aut laces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem am que laut pro omnihicium, aliciis sitatus iusam, quidunt fugitiaecea in pelestiis nus doleste cum audaepel ium utem repudae natem aut volum hicia ilitate sunt hari volorepe nonsequ untur, cus ma prempos sendandem vides dolorro voluptaspel iducides veliquis earcipsam, simagnam hil ilit dolorrum dit veliquataqui dolupti. Regards,

Name Title
13mm 5mm
Laureate International Universities® is a registered trademark of Laureate Education, Inc.

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 61

METRIC A4 EXECUTIVE LETTERHEAD
146mm

Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: Name & URL = Bold #2 Job Title, Department = Light Italic Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Letter Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 210mm wide x 297mm high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black
47.5mm

82.5mm 31.5mm 40mm

9.5mm 30mm Street Address Postal Code, City/Town Country Name laureate.net Office: +00 0000 000000 Office fax: +00 0000 000000 jane.phillips@laureate.net

9.5mm

12.5mm

5 pts.

Jane W. Phillips Job Title, Department Business Unit

Recipient’s Name Job Title, Department Company Name Street Address, Suite Number City, State 00000-0000 Country Date Dear Sir/Madam: Ro quae nonsedit, ant imin nostio. Ullautest andebit andipitio consecest la sit voloribus elenim que odis quae. Nam sus il eatat aut pra consequia preriberchil id quam, optasit, nes audae optatur? Aborrum cum quam inventum adicae serum laborata ped quis apis aut omnis enderestrum volor sum explia voluptatur andaepr ecerum sit a dolut laccum repro volorpo reptatem ipis et eriae comnimagnam est quiam et, consequis mint audis et vollaniet occum rehendi tatus, volupta esciatius sum ea consequ aspitis aut latus aut laces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam. Wea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium et volupta aut labo. Dit rernatem etur aut aui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis ui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis m, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore que rem aciuntota de none repti rectur atur magnimporum qui odi blaudae delesto doluptus rem. Urit reri nullene lab ius qui berum rehenis cimporerspe litatem voluptiorepe int explam nobitati re vel inveliquame perum rem earum quam endenihil ma dit mod modis deliqui non eos iure, alit, in parum int, que vendisto quunt, sequae poribeui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis rrum fuga. Enis volo consequo te excesto rroriam labor andant moluptam audam eatem fugia dolupta tempos non cus etus eturiamenis et occatquae. Itat utem ut lit, susdam res minvend andaerc hicipie niendig eniendam, quatemp oriatem odisimusam isimpor epernam quiande sciendam dolorem ex explacient quas de dusci non et omnit ut aribusdam, sam experiatem. Nequasit volupta venet moluptatemod quiasseque ipsa ipienimosa porem voluptur? Ovid maxim est faccatem fugitis dolupta qui debitas et et hari doluptiunt, sequi sum veruptamus dolo dolum et autet, verument quis nos exeri consedisint accus cum ium es magnati odi volupta quunto cus sedia eture nestem es escita quo voluptatis volor sunt pa cum rae cum illaborerum faccus, sam renihitis et lacillis aut earis autas qui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis vendebi taepuditium doluptatis non re nihil magnis ipisciis est, custota tibearc hicatem int, et expe num, sant aut quat est apitiassit voluptia escius dolorum nissequ atiatur as qui conem sandae dem qui unt quiscid quia aut ernam que laut pro omnihicium, aliciis sitatus iusam, quidunt fugitiaecea in pelestiis nus doleste cum audaepel ium utem repudae natem aut volum hicia ilitate sunt hari volorepe nonsequ untur, cus ma prempos sendandem vides dolorro voluptaspel iducides veliquis earcipsam, simagnam hil ilit dolorrum dit veliquataqui dolupti. Regards,

Name Title
13mm 5mm
Laureate International Universities® is a registered trademark of Laureate Education, Inc.

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 62

METRIC C5 ENVELOPE
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Address Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 229mm wide x 162mm high Stock: Strathmore Bright White Wove #24 text / Square flap Inks: PANTONE® 179U & black
90mm

82.5mm 32mm

9.5mm Street Address Postal Code, City/Town Country Name laureate.net

9.5mm

12.5mm

5 pts.

Recipient’s Name Job Title, Department Company Name Street Address, Suite/Building Number Postal Code, City/Town Country

Laureate International Universities® is a registered trademark of Laureate Education, Inc.

5mm

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 63

METRIC C6 ENVELOPE
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Address Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 162mm wide x 114mm high Stock: Strathmore Bright White Wove #24 text / Square flap Inks: PANTONE® 179U & black

32mm

9.5mm 28mm

12.5mm 6mm 68mm Street Address Postal Code, City/Town Country Name laureate.net

5 pts.

Recipient’s Name Job Title, Department Company Name Street Address, Suite/Building Number Postal Code, City/Town Country

Laureate International Universities® is a registered trademark of Laureate Education, Inc.

5mm

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 64

METRIC DL ENVELOPE
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic
82.5mm

Address Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 220mm wide x 110mm high Stock: Strathmore Bright White Wove #24 text / Square flap Inks: PANTONE® 179U & black
70mm

32mm

9.5mm Street Address Postal Code, City/Town Country Name laureate.net

9.5mm

12.5mm

5 pts.

Recipient’s Name Job Title, Department Company Name Street Address, Suite/Building Number Postal Code, City/Town Country

Laureate International Universities® is a registered trademark of Laureate Education, Inc.

5mm

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 65

METRIC A5 COMPLIMENT CARD
Static Type Specifications Address Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Headline Font: Trade Gothic Light Point size: 24 Orientation: Flush left Tracking: 0 Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Printing Specifications Trim size: 210mm wide x 148mm high Stock: Strathmore Bright White Wove #80 cover Inks: PANTONE® 179U & black
9.5mm Street Address Postal Code, City/Town Country Name laureate.net Office: +00 0000 000000 Office fax: +00 0000 000000

146mm 82.5mm 31.5mm

9.5mm

32mm

12.5mm

5 pts.

With Compliments

Laureate International Universities® is a registered trademark of Laureate Education, Inc.

5mm

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 66

METRIC 210 X 95 COMPLIMENT CARD
Static Type Specifications Address Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Headline Font: Trade Gothic Light Point size: 24 Orientation: Flush left Tracking: 0 Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Printing Specifications Trim size: 210mm wide x 95mm high Stock: Strathmore Bright White Wove #80 cover Inks: PANTONE® 179U & black
9.5mm 32mm Street Address Postal Code, City/Town Country Name laureate.net Office: +00 0000 000000 Office fax: +00 0000 000000 31.5mm 82.5mm

146mm

9.5mm

12.5mm

5 pts.

With Compliments

Laureate International Universities® is a registered trademark of Laureate Education, Inc.

5mm

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 67

M E T R I C G E N E R I C N OT E PA D
Static Type Specifications Font: Trade Gothic Light Point size: 7 Leading: 8 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Printing Specifications Trim size: 148mm wide x 210mm high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black Bindery: Cardboard backing with adhesive on the top edge; bound in 100-sheet packs
52mm 20.5mm

110mm

9.5mm 9.5mm
Street Address Postal Code, City/Town Country Name laureate.net Office: +00 0000 000000 Office fax: +00 0000 000000

9.5mm

4 pts.

Laureate International Universities® is a registered trademark of Laureate Education, Inc.

5mm

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 68

M E T R I C P E R S O N A L I Z E D N OT E PA D
Static Type Specifications Font: Trade Gothic Light Point size: 7 Leading: 8 Orientation: Flush left Tracking: 0 Type treatment: Name & URL = Bold #2 Job Title, Department = Light Italic Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Printing Specifications Trim size: 148mm wide x 210mm high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black Bindery: Cardboard backing with adhesive on the top edge; bound in 100-sheet packs
20.5mm

110mm 52mm

9.5mm 25mm 9.5mm
Street Address Postal Code, City/Town Country Name laureate.net Jane W. Phillips Job Title, Department Business Unit Office: +00 0000 000000 Office fax: +00 0000 000000 jane.phillips@laureate.net

9.5mm

4 pts.

Laureate International Universities® is a registered trademark of Laureate Education, Inc.

5mm

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 69

M E T R I C C D / D V D A D H E S I V E L A B E L - AV E R Y 8 6 9 2
Static Type Specifications Font: Trade Gothic Light Point size: 9 Orientation: Centered on a 108mm circle Tracking: 10 Content treatment: URL = Bold #2 Dynamic Type Specifications Title Font: Arial Black Point size: 14 Orientation: Centered Secondary Information Font: Arial Regular Point size: 12 Orientation: Centered

54mm

10mm 29mm 11mm

Title of CD or DVD
84mm

39.5mm

117.5mm

ss

|P

os

tal

Co

de,

City/

Town, Country Nam

00 e|+

00

0

0 00

00

0

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 70

0

|l

au

rea

Secondary Information
re

te.

net

Str

ee
tA
dd

M E T R I C C D / D V D J E W E L C A S E I N S E R T S - AV E R Y 8 6 9 3
Dynamic Type Specifications Title Font: Arial Black Point size: 14 Leading: 16 Orientation: Flush left Secondary Information Font: Arial Regular Point size: 12 Leading: 14 Orientation: Flush left Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic
120.5mm 32mm

10mm 11mm 38mm

Title of CD or DVD
101mm

120.5mm

Secondary Information
Laureate International Universities® is a registered trademark of Laureate Education, Inc.

5mm

120.5mm 32mm

Static Type Specifications Font: Trade Gothic Light Point size:8 Leading: 9 Orientation: Flush left Tracking: 0 Content treatment: URL = Bold #2 Dynamic Type Specifications Title Font: Arial Black Point size: 14 Leading: 16 Orientation: Flush left Content Listing Font: Arial Regular Point size: 10 Leading: 12 Orientation: Flush left

10mm

Title of CD or DVD
25mm

CD or DVD content listing

86mm 101mm 120.5mm

11mm

Street Address Postal Code, City/Town Country Name +00 0000 000000 laureate.net

4 pts.

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 71

M E T R I C D V D C A S E I N S E R T - AV E R Y 8 8 9 1
Static Type Specifications - Back Panel Font: Trade Gothic Light Point size:8 Leading: 9 Orientation: Flush left Tracking: 0 Content treatment: URL = Bold #2 Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic
128.25mm 32mm 8.5mm 13mm 32mm 127mm

13mm

13mm

12.5mm

Title of CD or DVD
CD or DVD content listing

12.5mm

38mm

Title of CD or DVD

Title of CD or DVD

Dynamic Type Specifications - Back Panel Title Font: Arial Black Point size: 14 Leading: 16 Orientation: Flush left Content Listing Font: Arial Regular Point size: 10 Leading: 12 Orientation: Flush left Dynamic Type Specifications- Front Panel Title Font: Arial Black Point size: 14 Leading: 16 Orientation: Flush left Secondary Information Font: Arial Regular Point size: 12 Leading: 14 Orientation: Flush left
181mm

160mm

160mm

12.5mm

4 pts.

Street Address Postal Code, City/Town Country Name +00 0000 000000 laureate.net

Secondary Information
Laureate International Universities® is a registered trademark of Laureate Education, Inc.

5mm

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 72

M E T R I C A 4 M E M O R A N D U M - M I C R O S O F T W O R D T E M P L AT E
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Memo header = 18 pt. Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic Memo Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 210mm wide x 297mm high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black
44mm 143mm 81mm 31.5mm 40mm

9.5mm

9.5mm

35mm

12.5mm

5 pts.

To: From: Date: Subject: Cc: Ro quae nonsedit, ant imin nostio. Ullautest andebit andipitio consecest la sit voloribus elenim que odis quae. Nam sus il eatat aut pra consequia preriberchil id quam, optasit, nes audae optatur? Aborrum cum quam inventum adicae serum laborata ped quis apis aut omnis enderestrum volor sum explia voluptatur andaepr ecerum sit a dolut laccum repro volorpo reptatem ipis et eriae comnimagnam est quiam et, consequis mint audis et vollaniet occum rehendi tatus, volupta esciatius sum ea consequ aspitis aut latus aut laces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium et volupta aut labo. Dit rernatem etur aut am, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore que rem aciuntota de none repti rectur atur magnimporum qui odi blaudae delesto doluptus rem. Urit reri nullene lab ius qui berum rehenis cimporerspe litatem voluptiorepe int explam nobitati re vel inveliquame perum rem earum quam endenihil ma dit mod modis deliqui non eos iure, alit, in parum int, que vendisto quunt, sequae poriberrum fuga. Enis volo consequo te excesto rroriam labor andant moluptam audam eatem fugia dolupta aces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptaces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri Itat utem ut lit, susdam res minvend andaerc hicipie niendig eniendam, quatemp oriatem odisimusam isimpor epernam quiande sciendam dolorem ex explacient quas de dusci non et omnit ut aribusdam, sam experiatem. Nequasit volupta venet moluptatemod quiasseque ipsa ipienimosa porem voluptur? Ovid maxim est faccatem fugitis dolupta qui debitas et et hari doluptiunt, sequi sum veruptamus dolo dolum et autet, verument quis nos exeri consedisint accus cum ium es magnati odi volupta quunto cus sedia eture nestem es escita quo voluptatis volor sunt pa cum rae cum illaborerum faccus, sam renihitis et lacillis aut earis autas qui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis vendebi taepuditium doluptatis non re nihil magnis ipisciis est, custota tibearc hicatem int, et expe num, sant aut quat est apitiassit voluptia escius dolorum nissequ atiatur as qui conem sandae dem qui unt quiscid quia aut ernam que laut pro omnihicium, aliciis sitatus iusam, quidunt fugitiaecea in pelestiis nus doleste cum audaepel ium utem repudae natem aut volum hicia ilitate sunt hari volorepe nonsequ untur, cus ma prempos sendandem vides dolorro voluptaspel iducides veliquis earcipsam, simagnam hil ilit dolorrum dit veliquataqui dolupti. um renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium et volupta aut labo. Dit rernatem etur aut am, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore quum renis excerchit as volorun daniae tam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ies duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore qu

13mm

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 73

M I C R O S O F T E X C E L T E M P L AT E
Static Type Specifications Font: Arial Point size: Variable Leading: Variable Orientation: Variable Tracking: 0 Type treatment: Spread sheet title = Arial Black 14 pt. Legal Disclaimer Type Specifications Font: Trade Gothic Light Point size: 6 Leading: 7 Orientation: Flush left Tracking: 0 Content treatment: LIU = Light Italic
30.5mm 28.5mm

20mm

20mm

10.5mm

13.5mm

12.5mm

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 74

P O W E R P O I N T S L I D E T E M P L AT E S – 4 : 3 A S P E C T R AT I O

Static Type Specifications Font: Arial Orientation: Flush left Type treatment: Presentation Title = Arial Black 28 pt Subheading = Arial Regular 24 pt Presenter Information = Arial Regular 14 pt Footer Text = Arial Regular 9 pt

Static Type Specifications Font: Arial Orientation: Flush left Type treatment: Slide Title = Arial Regular 28 pt Bullet Points = Variable size Footer Text = Arial Regular 9 pt

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 75

P O W E R P O I N T S L I D E T E M P L AT E S – 1 6 : 9 A S P E C T R AT I O

Static Type Specifications Font: Arial Orientation: Flush left Type treatment: Presentation Title = Arial Black 28 pt Subheading = Arial Regular 24 pt Presenter Information = Arial Regular 14 pt Footer Text = Arial Regular 9 pt

Static Type Specifications Font: Arial Orientation: Flush left Type treatment: Slide Title = Arial Regular 28 pt Bullet Points = Variable size Footer Text = Arial Regular 9 pt

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate International Universities | 76

Part 5b
© 2010 | Laureate Education, Inc.

PRINTED & D I G I TA L A P P L I CAT I O N S
METRIC L AU R E AT E E D U CAT I O N, INC.

| 77

METRIC BUSINESS CARD
Static Type Specifications Font: Trade Gothic Light Point size: 7 Leading: 7.5 Orientation: Flush left Tracking: 0 Content treatment: Name & URL = Bold #2 Job Title, Department = Light Italic Printing Specifications Trim size: 74mm wide x 52mm high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black

74mm 22mm

5mm 19mm 9.5mm 14.5mm

52mm

4 pts.

Jane W. Phillips Job Title, Department Business Unit Name Street Address Postal Code, City/Town Country Name Office: +00 0000 000000 Office fax: +00 0000 000000 Mobile: +00 0000 000000 jane.phillips@laureate.net laureate.net

4 pts.

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate Education, Inc. | 78

METRIC A4 LETTERHEAD
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Letter Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 210mm wide x 297mm high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black
35mm 146mm 82.5mm 31.5mm 40mm

9.5mm Street Address Postal Code, City/Town Country Name laureate.net Office: +00 0000 000000 Office fax: +00 0000 000000

9.5mm

12.5mm

5 pts.

Recipient’s Name Job Title, Department Company Name Street Address, Suite/Building Number Postal Code, City/Town Country Date Dear Sir/Madam: Ro quae nonsedit, ant imin nostio. Ullautest andebit andipitio consecest la sit voloribus elenim que odis quae. Nam sus il eatat aut pra consequia preriberchil id quam, optasit, nes audae optatur? Aborrum cum quam inventum adicae serum laborata ped quis apis aut omnis enderestrum volor sum explia voluptatur andaepr ecerum sit a dolut laccum repro volorpo reptatem ipis et eriae comnimagnam est quiam et, consequis mint audis et vollaniet occum rehendi tatus, volupta esciatius sum ea consequ aspitis aut latus aut laces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium et volupta aut labo. Dit rernatem etur aut am, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore que rem aciuntota de none repti rectur atur magnimporum qui odi blaudae delesto doluptus rem. Urit reri nullene lab ius qui berum rehenis cimporerspe litatem voluptiorepe int explam nobitati re vel inveliquame perum rem earum quam endenihil ma dit mod modis deliqui non eos iure, alit, in parum int, que vendisto quunt, sequae poriberrum fuga. Enis volo consequo te excesto rroriam labor andant moluptam audam eatem fugia dolupta aces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptaces. Uet quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri Itat utem ut lit, susdam res minvend andaerc hicipie niendig eniendam, quatemp oriatem odisimusam isimpor epernam quiande sciendam dolorem ex explacient quas de dusci non et omnit ut aribusdam, sam experiatem. Nequasit volupta venet moluptatemod quiasseque ipsa ipienimosa porem voluptur? Ovid maxim est faccatem fugitis dolupta qui debitas et et hari doluptiunt, sequi sum veruptamus dolo dolum et autet, verument quis nos exeri consedisint accus cum ium es magnati odi volupta quunto cus sedia eture nestem es escita quo voluptatis volor sunt pa cum rae cum illaborerum faccus, sam renihitis et lacillis aut earis autas qui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis vendebi taepuditium doluptatis non re nihil magnis ipisciis est, custota tibearc hicatem int, et expe num, sant aut quat est apitiassit voluptia escius dolorum nissequ atiatur as qui conem sandae dem qui unt quiscid quia aut erns aut latus aut laces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem am que laut pro omnihicium, aliciis sitatus iusam, quidunt fugitiaecea in pelestiis nus doleste cum audaepel ium utem repudae natem aut volum hicia ilitate sunt hari volorepe nonsequ untur, cus ma prempos sendandem vides dolorro voluptaspel iducides veliquis earcipsam, simagnam hil ilit dolorrum dit veliquataqui dolupti. Regards,

Name Title
13mm

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate Education, Inc. | 79

METRIC A4 EXECUTIVE LETTERHEAD
146mm

Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: Name & URL = Bold #2 Job Title, Department = Light Italic Letter Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 210mm wide x 297mm high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black
47.5mm

82.5mm 31.5mm 40mm

9.5mm 30mm Street Address Postal Code, City/Town Country Name laureate.net Office: +00 0000 000000 Office fax: +00 0000 000000 jane.phillips@laureate.net

9.5mm

12.5mm

5 pts.

Jane W. Phillips Job Title, Department Business Unit

Recipient’s Name Job Title, Department Company Name Street Address, Suite Number City, State 00000-0000 Country Date Dear Sir/Madam: Ro quae nonsedit, ant imin nostio. Ullautest andebit andipitio consecest la sit voloribus elenim que odis quae. Nam sus il eatat aut pra consequia preriberchil id quam, optasit, nes audae optatur? Aborrum cum quam inventum adicae serum laborata ped quis apis aut omnis enderestrum volor sum explia voluptatur andaepr ecerum sit a dolut laccum repro volorpo reptatem ipis et eriae comnimagnam est quiam et, consequis mint audis et vollaniet occum rehendi tatus, volupta esciatius sum ea consequ aspitis aut latus aut laces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam. Wea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium et volupta aut labo. Dit rernatem etur aut aui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis ui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis m, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore que rem aciuntota de none repti rectur atur magnimporum qui odi blaudae delesto doluptus rem. Urit reri nullene lab ius qui berum rehenis cimporerspe litatem voluptiorepe int explam nobitati re vel inveliquame perum rem earum quam endenihil ma dit mod modis deliqui non eos iure, alit, in parum int, que vendisto quunt, sequae poribeui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis rrum fuga. Enis volo consequo te excesto rroriam labor andant moluptam audam eatem fugia dolupta tempos non cus etus eturiamenis et occatquae. Itat utem ut lit, susdam res minvend andaerc hicipie niendig eniendam, quatemp oriatem odisimusam isimpor epernam quiande sciendam dolorem ex explacient quas de dusci non et omnit ut aribusdam, sam experiatem. Nequasit volupta venet moluptatemod quiasseque ipsa ipienimosa porem voluptur? Ovid maxim est faccatem fugitis dolupta qui debitas et et hari doluptiunt, sequi sum veruptamus dolo dolum et autet, verument quis nos exeri consedisint accus cum ium es magnati odi volupta quunto cus sedia eture nestem es escita quo voluptatis volor sunt pa cum rae cum illaborerum faccus, sam renihitis et lacillis aut earis autas qui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis vendebi taepuditium doluptatis non re nihil magnis ipisciis est, custota tibearc hicatem int, et expe num, sant aut quat est apitiassit voluptia escius dolorum nissequ atiatur as qui conem sandae dem qui unt quiscid quia aut ernam que laut pro omnihicium, aliciis sitatus iusam, quidunt fugitiaecea in pelestiis nus doleste cum audaepel ium utem repudae natem aut volum hicia ilitate sunt hari volorepe nonsequ untur, cus ma prempos sendandem vides dolorro voluptaspel iducides veliquis earcipsam, simagnam hil ilit dolorrum dit veliquataqui dolupti. Regards,

Name Title
13mm

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate Education, Inc. | 80

METRIC C5 ENVELOPE
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Address Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 229mm wide x 162mm high Stock: Strathmore Bright White Wove #24 text / Square flap Inks: PANTONE® 179U & black
9.5mm Street Address Postal Code, City/Town Country Name laureate.net 82.5mm 32mm

9.5mm

12.5mm

5 pts.

90mm

Recipient’s Name Job Title, Department Company Name Street Address, Suite/Building Number Postal Code, City/Town Country

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate Education, Inc. | 81

METRIC C6 ENVELOPE
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Address Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 162mm wide x 114mm high Stock: Strathmore Bright White Wove #24 text / Square flap Inks: PANTONE® 179U & black
32mm

9.5mm 28mm

12.5mm 6mm 68mm Street Address Postal Code, City/Town Country Name laureate.net

5 pts.

Recipient’s Name Job Title, Department Company Name Street Address, Suite/Building Number Postal Code, City/Town Country

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate Education, Inc. | 82

METRIC DL ENVELOPE
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Address Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 220mm wide x 110mm high Stock: Strathmore Bright White Wove #24 text / Square flap Inks: PANTONE® 179U & black

82.5mm 32mm

9.5mm Street Address Postal Code, City/Town Country Name laureate.net

9.5mm

12.5mm

5 pts.

70mm

Recipient’s Name Job Title, Department Company Name Street Address, Suite/Building Number Postal Code, City/Town Country

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate Education, Inc. | 83

METRIC A5 COMPLIMENT CARD
Static Type Specifications Address Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Headline Font: Trade Gothic Light Point size: 24 Orientation: Flush left Tracking: 0 Printing Specifications Trim size: 210mm wide x 148mm high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black
82.5mm 31.5mm

146mm

9.5mm Street Address Postal Code, City/Town Country Name laureate.net Office: +00 0000 000000 Office fax: +00 0000 000000

9.5mm

32mm

12.5mm

5 pts.

With Compliments

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate Education, Inc. | 84

METRIC 210 X 95 COMPLIMENT CARD
Static Type Specifications Address Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Headline Font: Trade Gothic Light Point size: 24 Orientation: Flush left Tracking: 0 Printing Specifications Trim size: 210mm wide x 95mm high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black

146mm 82.5mm 31.5mm

9.5mm 32mm Street Address Postal Code, City/Town Country Name laureate.net Office: +00 0000 000000 Office fax: +00 0000 000000

9.5mm

12.5mm

5 pts.

With Compliments

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate Education, Inc. | 85

M E T R I C G E N E R I C N OT E PA D
Static Type Specifications Font: Trade Gothic Light Point size: 7 Leading: 8 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Printing Specifications Trim size: 148mm wide x 210mm high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black Bindery: Cardboard backing with adhesive on the top edge; bound in 100-sheet packs
52mm 20.5mm

110mm

9.5mm 9.5mm
Street Address Postal Code, City/Town Country Name laureate.net Office: +00 0000 000000 Office fax: +00 0000 000000

9.5mm

4 pts.

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate Education, Inc. | 86

M E T R I C P E R S O N A L I Z E D N OT E PA D
Static Type Specifications Font: Trade Gothic Light Point size: 7 Leading: 8 Orientation: Flush left Tracking: 0 Type treatment: Name & URL = Bold #2 Job Title, Department = Light Italic Printing Specifications Trim size: 148mm wide x 210mm high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black Bindery: Cardboard backing with adhesive on the top edge; bound in 100-sheet packs
20.5mm

110mm 52mm

9.5mm 25mm 9.5mm
Street Address Postal Code, City/Town Country Name laureate.net Jane W. Phillips Job Title, Department Business Unit Office: +00 0000 000000 Office fax: +00 0000 000000 jane.phillips@laureate.net

9.5mm

4 pts.

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate Education, Inc. | 87

M E T R I C C D / D V D A D H E S I V E L A B E L - AV E R Y 8 6 9 2
Static Type Specifications Font: Trade Gothic Light Point size: 9 Orientation: centered on a 108mm circle Tracking: 10 Content treatment: URL = Bold #2 Dynamic Type Specifications Title Font: Arial Black Point size: 14 Orientation: Centered Secondary Information Font: Arial Regular Point size: 12 Orientation: Centered

54mm

10mm 29mm 11mm

Title of CD or DVD
84mm

39.5mm

117.5mm

ss

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Co

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City/

Town, Country Nam

00 e|+

00

0

0 00

00

0

© 2010 | Laureate Education, Inc.

0

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Secondary Information
re

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Printed & Digital Applications - Metric - Laureate Education, Inc. | 88

net

Str

ee
tA
dd

M E T R I C C D / D V D J E W E L C A S E I N S E R T S - AV E R Y 8 6 9 3
Dynamic Type Specifications Title Font: Arial Black Point size: 14 Leading: 16 Orientation: Flush left Secondary Information Font: Arial Regular Point size: 12 Leading: 14 Orientation: Flush left
120.5mm 32mm

10mm 11mm 38mm

Title of CD or DVD
101mm

120.5mm

Secondary Information

120.5mm 32mm

Static Type Specifications Font: Trade Gothic Light Point size:8 Leading: 9 Orientation: Flush left Tracking: 0 Content treatment: URL = Bold #2 Dynamic Type Specifications Title Font: Arial Black Point size: 14 Leading: 16 Orientation: Flush left Content Listing Font: Arial Regular Point size: 10 Leading: 12 Orientation: Flush left

10mm

Title of CD or DVD
25mm

CD or DVD content listing

86mm 101mm 120.5mm

11mm

Street Address Postal Code, City/Town Country Name +00 0000 000000 laureate.net

4 pts.

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate Education, Inc. | 89

M E T R I C D V D C A S E I N S E R T - AV E R Y 8 8 9 1
Static Type Specifications - Back Panel Font: Trade Gothic Light Point size:8 Leading: 9 Orientation: Flush left Tracking: 0 Content treatment: URL = Bold #2 Dynamic Type Specifications - Back Panel Title Font: Arial Black Point size: 14 Leading: 16 Orientation: Flush left Content Listing Font: Arial Regular Point size: 10 Leading: 12 Orientation: Flush left
128.25mm 32mm 8.5mm 13mm 32mm 127mm

13mm

13mm

12.5mm

Title of CD or DVD
CD or DVD content listing

12.5mm

38mm

Title of CD or DVD

Title of CD or DVD

160mm 181mm

160mm

Dynamic Type Specifications - Front Panel Title Font: Arial Black Point size: 14 Leading: 16 Orientation: Flush left Secondary Information Font: Arial Regular Point size: 12 Leading: 14 Orientation: Flush left

12.5mm

4 pts.

Street Address Postal Code, City/Town Country Name +00 0000 000000 laureate.net

Secondary Information

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate Education, Inc. | 90

M E T R I C A 4 M E M O R A N D U M - M I C R O S O F T W O R D T E M P L AT E
Static Type Specifications Font: Trade Gothic Light Point size: 8 Leading: 9 Orientation: Flush left Tracking: 0 Type treatment: URL = Bold #2 Memo header = 18 pt. Memo Text Specifications Font: Arial Regular Point size: 10 Leading: Single spaced Orientation: Flush left Printing Specifications Trim size: 210mm wide x 297mm high Stock: Strathmore Bright White Wove #24 text Inks: PANTONE® 179U & black
44mm 141mm 80mm 31.5mm 40mm

9.5mm

9.5mm

35mm

12.5mm

5 pts.

Ro quae nonsedit, ant imin nostio. Ullautest andebit andipitio consecest la sit voloribus elenim que odis quae. Nam sus il eatat aut pra consequia preriberchil id quam, optasit, nes audae optatur? Aborrum cum quam inventum adicae serum laborata ped quis apis aut omnis enderestrum volor sum explia voluptatur andaepr ecerum sit a dolut laccum repro volorpo reptatem ipis et eriae comnimagnam est quiam et, consequis mint audis et vollaniet occum rehendi tatus, volupta esciatius sum ea consequ aspitis aut latus aut laces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium et volupta aut labo. Dit rernatem etur aut am, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore que rem aciuntota de none repti rectur atur magnimporum qui odi blaudae delesto doluptus rem. Urit reri nullene lab ius qui berum rehenis cimporerspe litatem voluptiorepe int explam nobitati re vel inveliquame perum rem earum quam endenihil ma dit mod modis deliqui non eos iure, alit, in parum int, que vendisto quunt, sequae poriberrum fuga. Enis volo consequo te excesto rroriam labor andant moluptam audam eatem fugia dolupta aces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptaces et quas sita qui ommolup tation ressecte eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri Itat utem ut lit, susdam res minvend andaerc hicipie niendig eniendam, quatemp oriatem odisimusam isimpor epernam quiande sciendam dolorem ex explacient quas de dusci non et omnit ut aribusdam, sam experiatem. Nequasit volupta venet moluptatemod quiasseque ipsa ipienimosa porem voluptur? Ovid maxim est faccatem fugitis dolupta qui debitas et et hari doluptiunt, sequi sum veruptamus dolo dolum et autet, verument quis nos exeri consedisint accus cum ium es magnati odi volupta quunto cus sedia eture nestem es escita quo voluptatis volor sunt pa cum rae cum illaborerum faccus, sam renihitis et lacillis aut earis autas qui rem estrum quat omni debis ea volum voloreicatus ad endae doluptiur maximus es evel il enit, sin nis vendebi taepuditium doluptatis non re nihil magnis ipisciis est, custota tibearc hicatem int, et expe num, sant aut quat est apitiassit voluptia escius dolorum nissequ atiatur as qui conem sandae dem qui unt quiscid quia aut ernam que laut pro omnihicium, aliciis sitatus iusam, quidunt fugitiaecea in pelestiis nus doleste cum audaepel ium utem repudae natem aut volum hicia ilitate sunt hari volorepe nonsequ untur, cus ma prempos sendandem vides dolorro voluptaspel iducides veliquis earcipsam, simagnam hil ilit dolorrum dit veliquataqui dolupti. um renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium et volupta aut labo. Dit rernatem etur aut am, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore quum renis excerchit as volorun daniae tam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ies duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore qu

13mm

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate Education, Inc. | 91

M I C R O S O F T E X C E L T E M P L AT E
Static Type Specifications Font: Arial Point size: Variable Leading: Variable Orientation: Variable Tracking: 0 Type treatment: Spread sheet title = Arial Black 14 pt.

20mm

20mm

13.5mm 30.5mm

9mm

12.5mm

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate Education, Inc. | 92

P O W E R P O I N T S L I D E T E M P L AT E S – 4 : 3 A S P E C T R AT I O

Static Type Specifications Font: Arial Orientation: Flush left Type treatment: Presentation Title = Arial Black 28 pt Subheading = Arial Regular 24 pt Presenter Information = Arial Regular 14 pt Footer Text = Arial Regular 9 pt

Static Type Specifications Font: Arial Orientation: Flush left Type treatment: Slide Title = Arial Regular 28 pt Bullet Points = variable size Footer Text = Arial Regular 9 pt

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate Education, Inc. | 93

P O W E R P O I N T S L I D E T E M P L AT E S – 1 6 : 9 A S P E C T R AT I O

Static Type Specifications Font: Arial Orientation: Flush left Type treatment: Presentation Title = Arial Black 28 pt Subheading = Arial Regular 24 pt Presenter Information = Arial Regular 14 pt Footer Text = Arial Regular 9 pt

Static Type Specifications Font: Arial Orientation: Flush left Type treatment: Slide Title = Arial Regular 28 pt Bullet Points = Variable size Footer Text = Arial Regular 9 pt

© 2010 | Laureate Education, Inc.

Printed & Digital Applications - Metric - Laureate Education, Inc. | 94

Part 6
© 2010 | Laureate Education, Inc.

SPECIFIC A P P L I CATI O N S
S I G N AG E

| 95

I N T E R I O R A N D E X T E R I O R D I S P L AY S I G N A G E Due to the complexity and cost associated with interior and exterior display sign fabrication and installation – such as site requirements, permitting processes, structural engineering, materials, etc. – all signage requests must be submitted to Bill Shoul (bill.shoul@laureate.net) or Krista Chism (krista.chism@laureate.net) in HQ facilities management for review, approval, and process supervision.

© 2010 | Laureate Education, Inc.

Specific Applications - Signage | 96

I N T E R I O R O F F I C E I D E N T I F I C AT I O N S I G N - 6 5 0 E X E T E R
Fabrication Specifications 10” w x 10” h 3mm clear plexiglass Sandwiched construction; high-tack foam tape on back mounts to wall/glass surfaces Lower panel is backed with a 1mm matte silver finish Lower panel is topped with a silver matte finish framing an 8” w x 4” h clear window Printing Specifications Office occupant name is laser printed on clear acetate LIU logo is silk screened on clear, upper panel to match PANTONE 179C and black Office occupant’s name prints in black 48 point Trade Gothic Light Acetate sheet slides into channel between sandwiched plexi panels
2”

10”

1.375”

5”

1.25”

1.375”

.5”

5”

4”

Jane Phillips

.5”

1.625”

© 2010 | Laureate Education, Inc.

Specific Applications - Signage | 97

I N T E R I O R C U B I C L E I D E N T I F I C AT I O N S I G N - 6 5 0 E X E T E R
Fabrication Specifications 9.25” w x 2” h x .375” d cast aluminum frame Frame construction; plexi bracket on back folds over lip of cubicle wall Printing Specifications LIU logo and office occupant name are laser printed on clear acetate LIU logo prints to match PANTONE 179C and black Office occupant’s name prints in black 48 point Trade Gothic Light Acetate sheet slides into channel cut into frame housing

9” 3” .375” 2.625” .125” .625”

1.75”

.5”

Jane Phillips
.125” .125” 9.25” .125”

2”

.625”

© 2010 | Laureate Education, Inc.

Specific Applications - Signage | 98

Part 7
© 2010 | Laureate Education, Inc.

SPECIFIC A P P L I CAT I O N S
A P PA R E L & GIFTS

| 99

A P PA R E L & G I F T S When ordering promotional items and gifts – such as t-shirts, hats, coffee mugs, awards, thumb drives, etc. – make sure to provide the item’s manufacturer with the appropriate file format and a PDF of the Graphic Standards Manual for External Audiences.
• On white backgrounds, have the graphic signature rendered in black or two colors. • On black or very dark gray backgrounds, render the graphic signature in white or the warm red/white type combination. • On solid colors other than black or very dark gray, render the graphic signature in white. • On glass, crystal, or metal, have the graphic signature etched as a solid shape.

© 2010 | Laureate Education, Inc.

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Part 8
© 2010 | Laureate Education, Inc.

THE MADRID CO N V E N T I O N

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THE MADRID CONVENTION One of the goals for our new corporate identity is to visually unite our network institutions, while allowing each to retain and celebrate its local brand. In order to achieve that goal, we created The Madrid Convention. Named after the city in which it was developed, The Madrid Convention is an elegant graphical system that relies on the consistent logo type (Trade Gothic), use of the vertical line, as well as the placement and typographic treatment of the Laureate International Universities signature. In place of the red laurel leaf, each institution uses their own distinctive logo mark. While each institution’s adoption of The Madrid Convention is expected over time, no institution should initiate the migration process without the express permission of Doug Becker.

2.5x

2.5x

5.5x

2x

= 1x

© 2010 | Laureate Education, Inc.

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THE MADRID CONVENTION...CONTINUED As the value of the network grows, so too will the value of belonging, participating, and being identified as such. To that end, The Madrid Convention is a simple but versatile system that makes allowances for a variety of typographic and logo mark configurations.

© 2010 | Laureate Education, Inc.

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