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13 Glossary

We thought we'd add a glossary covering off some


of the buzz-words in Display these days…

Dynamic rotation - ad delivery on a rotating,


unprescribed basis
Roadblocking - when advertisers buy up all
relevant keyword inventory within a site
Floating ads - an ad that "floats" over the top
of the page
Inventory - adspace for sale on a website
Remnant inventory - unsold inventory on a
website. Sold at a cheaper rate than normal
Run of site - ad scheduling across a large site,
usually a lower cost than more targeted
behavioural, geographic or keyword-led advertising
Leaderboard - ad dimensions 728x90mm
MPU - ad dimensions 300x250mm
Half banner - ad dimensions 234x60mm
Hockeystick - L-shaped ad running across the top
of the page and down the right hand side
Share of voice - exposure of an advertiser
within a specific vertical over a period of time
An insider’s dossier to
Expandables - ads that expand when hovered over Display Advertising

File No.3 of big


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13
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Bigmouthmedia has been at the forefront of
and guidel rmats and rich me di
yo ur br orial, Digital Marketing since the dawn of the
to e fo ng advert
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In additi execute pl portunitie
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sponsors ve receiv
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We're full in the UK, German s knows Want to know more about integrating Display
l these team
operationa and USA. Each of Advertising? Pick up the phone and speak to
a personal
Scandinavi rket up-close and one of our mouthy experts on 0845 130 0055
ei r ow n ma
th or email tellmemore@big
tellmemore@bigmouth
mouthmedia.com
media.com