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Faculty of business and management
Business Policy (BUSN 21)
Case study 1: Napoleon Bonaparte: Victim of an Inferior Strategy Case study 2: Sportsmake: A crisis of Succession
Instructor: Dr. Sami Tannous Prepared by: Antoine Saadeh
Napoleon enticed his soldiers and his officers with the expectation of rewards in return for bravery and obedience on the battle field. the societal environment. He trained the soldiers in the new corps system. Insuring that the generals were involved in the early stages of campaign planning. By considering time and not only force. These 2 strategies gave his army the elements of speed. he knew how to win the war and dictate everything to his marshals and soldiers and he knew what are the needs of his soldiers. The role of the marshal was critical as they were the primary link of communication with napoleon.Napoleon Bonaparte: Victim of an Inferior Strategy "My business is to succeed. In order to attain his goals. create it day by day. it was controlled via ‘’a communication backbone marshals’’ because the mission can change according to battle condition. he used it to gain more preparation over his enemy. formulation of strategy. determining the enemy’s weak spot and directs all available forces to that spot. and he took their advices because he knew the advantages of engaging the officers in the strategic planning to gain their reactions and advice. and I’m good at it. the army was dispersed on the eve of the battle to permit alternative movement without changing the formations. He studies the internal and external environment. implementation and finally evaluating and control. time was very important to him. Napoleon Bonaparte used strategic management. the army has more flexibility in the approach of napoleon strategy to every battle and the strong communication that allowed him to modify his order effectively. the marshals and the army implements his strategy. Corps units led to increased mobility and flexible formations. Napoleon used two fundamentally new tactics: corps units and time as a strategic weapon. he could mix and match the corps as required by the battle conditions. surprise. This gain him a huge advantage in the battle field. The generals executed his strategy after it was explained regularly and integrate their feedback and their knowledge of the terrain and of enemy formulation. Napoleon was a leader that that restored civil order balanced the budget and established the Code Napoleon. After the downfall of King Louis XVI. He trained and coach hi commanders in how he thinks and kept . the revolution promised Liberty. and hi gain their loyalty after facing the Austrian army. flexibility and continual adjustment and they transformed hi army into a single unit capable of executing a strategy dictated by battle conditions. he used brain storming and delegation. courage and determination. Napoleon strength was in implementing more dynamic and evolutionary battle strategy. he as a leader and top manager set the objective of his army. Napoleon earned his credibility after winning many wars and the most significant was the battle of Austerlitz. He used the 4 basic elements of strategic management: environmental scanning." Napoleon (1804). I create my Iliad by my actions. Equality and Fraternity to all.
everything gone wrong. the same thing happens with Napoleon when he faces many problems because of lack of communication. but he founded difficult to select his marshals because many were dead and other were unwilling to join him. you need more delegation and more trust and more advises from you managers you should not cut them. also time distance and weather were against him.. napoleon overestimated his soldiers commitment. Napoleon planned everything alone without transmitting the information to his marshals and neglecting the advices of his marshals. also gaining the trust of his marshals and clearly understand the strategy and listen to his generals advises…. All of those led to the victory of winning the battle without even intervening or giving direct orders. The army fell in three levels of command. such was the level of understanding of his strategy and the confidence of his generals. and also the departure of the Foreign Minister. lack of proper food and fatigue were demoralizing the enemy. Sportsmake: A crisis of Succession . chaos in communications and delays of the orders and difficulties in understanding the tactics created further confusion. He revealed the plan to the whole of his forces on how to win the battle of Austerlitz which helped to raise the moral of the army and showed the effectiveness of the corps system and the capability of his marshal to execute complex tactical maneuvers…he was aware of the men’s need and motivation and as rewards he distributed gold to his officers and provisions were made for generous pensions to the widows of the fallen. All these issues led to his exile on the island of Elba. He isolate himself from regular guests…he reduced public functions to a minimum. the marshal became non cooperative and dislike grew among the marshals. Napoleon that was excellent in communicating and knowing the importance of that elements fell in this trap.The strategy were brilliant but the marshals couldn’t executed it well which ended in loosing Waterloo battle. the moment will come to its end. limit and logistical challenges even almost all the marshal argued the campaign of Russia saying that invading Russia was madness. The problems began with the resignation of Talleyrand who was one of the few critical voices that he listens to. Like every nation that rises and arrives to its pinnacle. trust and difficulties in understanding and applying the strategy. When he returned he promised peace and prosperity.He used the element of speed and surprise to win the battle of waterloo but from the start the structure of the French command started to cracks. his closer soldier-friend were not allowed to refer to him as ‘’you’’ and he did not chat with his soldiers and the process for promoting generals or assigning titles left few of them demanding explanations.them aware of their roles and responsibilities as clear as possible he slept with his soldiers and as la leader he knew the importance taking care of the troops. He refuses to trust anyone and they have to get hi approval in the simplest orders. the number was huge that it was difficult for marching the men in formation which led in delay of many of the corps and reserves. when the number of soldier became very high.all these elements that helped him winning the wars couldn’t manage them to continuously improvement.
They acquire a chain of stores called ‘’Hike and Bike’’. As for Petroski he can continue doing what he is good in and help Davemport in managing the company. Damemport has the spirit of the proffentional manager. vice president in charge of finance. the ethos and their methods. he doubled the sales from 20 million to 40 million and he was after the idea of entering the snowboarding market by designing snowboards and Sportsmake’s ‘’Quickboard’’ became one of the divisions more profitable products and it set new industry standards. After 5 years of promotion. this acquisition led to other acquisitions not all of them successful. her education along with her experience in finance can help the company in doing good financially. even with the changes that will be made. vice president in charge of marketing and Marcia Davemport. she is new in the company compared to Petroski and she don’t have competitive spirit and commitment to sports. she earned an undergraduate degree in Economics in Berkley and pursues an MBA studies. The acquisition of the giant Winter Sportsworld put considerable strain on Sportsmake’s resources. ethos and methods of doing business. Each one has advantages and disadvantages: Petroski started working in the company from the age of 17. He has a talent in spotting new products. After the dead of Jim Claymore and the intention of his sun Roy to step up at the end of the year two candidates remain to take over the CEO position: Toni Petroski. I think that the company done well by choosing Davemport because the company is growing and it needs a modern professional management in order to have a continuous improvement. The negative points are that he has not the education that Davemport has and the spirit of professional manager. it outsourced all its manufacturing but keep control over its designs and quality. he knew the cultural. and how they do business.Sportsmake is a company that made high quality sports equipment at affordable prices. She is bright and energetic and her powers led her to enter the company and became the vice manager in charge of finance. She made the decision to go public and she was involved in the corporate strategy. The negative points are she doesn’t have the experience that Petroski has in the company. .