W.K.

Kellogg Foundation Food and Fitness Initiative Essential Elements for Systems Change: Expected Outcomes for the Planning Phase Updated 10/9/07 GOAL: Create vibrant communities that support access to locally grown, healthy, affordable food and safe and inviting places for physical activity and play—for everyone STRATEGY: Access to affordable local healthy food and safe and inviting space for physical activity and play are means to address social and health equities, support families and children, and build community 1) Investing in communities and partnerships a) Communities will: i) Establish and maintain involvement of diverse sectors inclusive of a broad spectrum of individuals and organizations that will work together to identify and to achieve the community vision. ii) Maintain multi-cultural representation and effective multicultural practices in planning and decision making for the collaborative. iii) Put into place processes to assess community assets and the perspectives and priorities of community stakeholders. iv) Put into place process to assess health disparities within the community to determine fair and equitable access to local healthy food and safe and inviting space for physical activity and play. v) Develop a comprehensive community action plan that will sustain social and physical environments that enhance access to locally grown healthy food and safe and inviting space for physical activity and play. vi) Establish relationships with state and national stakeholders. b) National level efforts will: i) Nurture relationships among community, state, and national stakeholders that hold promise for policy and system change. ii) Develop plans related to state and national communication, policy, and evaluation that reflect priorities in local communities. 2) Supporting family and community interaction a) Communities will: i) Ensure that family voices representing diverse racial and ethnic cultural perspectives have influence in the planning process. ii) Develop action plans that use strategies that will lead to policy and organizational change to build and strengthen relationships among families, community groups, and institutions. iii) Develop action plans that use strategies that will lead to policy and organizational change to strengthen and support the role of the family as a whole.

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b) National level efforts will: i) Create communication messages that support ties between family and community needs and capabilities and recognize the central role of access to locally healthy food and physical activity. ii) Promote connections across sites that support families through environmental and systems change strategies. iii) Share models and resources across-sites that support family and community ties. 3) Creating opportunities for physical activity and play a) Communities will: i) Conduct assessments to identify availability of safe and inviting places for physical activity and play, alternative non motorized transportation to increase walking and biking, access and availability of parks, community, and school facilities, and community design opportunities that promote increased physical activity and play. ii) Identify indicators of the potential for increasing access to safe and inviting physical (built) environments. iii) Develop action plans that include environmental and systems change strategies which will provide safe and inviting places for physical activity and play and identify methods to track progress in achieving these changes. These may include resources, community design practices, regulations and zoning. b) National and state level efforts will: i) Identify cross-site policy change opportunities. ii) Identify cross site indicators to track progress. iii) Identify a shared mission among national partners and collaborative strategic actions for increasing access to safe and inviting space for physical activity and play. 4) Ensuring availability and access to affordable healthy, fresh, local food a) Communities will: i) Assess current access and availability of locally gown affordable healthy, fresh food. ii) Develop action plans that include indicators of increased access to the local food system and identify methods to track progress towards change. iii) Develop action plans that include strategies for policy and systems change that improve direct and retail marketing and institutional procurement opportunities to provide affordable healthy, fresh, locally grown food. b) National level efforts will: i) Increase stakeholders support for enterprises that enhance regional and local food systems. ii) Identify common cross–site policy change opportunities. iii) Identify cross-site means to track change. iv) Identify a shared mission among national partners and collaborative strategic actions related to access to affordable locally grown healthy fresh foods.
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5) Engaging Youth as leaders a) Communities will: i) Involve youth as leaders in planning and decision making. b) National level efforts will: i) Encourage contribution of youth leaders to the design and implementation of communication and policy at the state and national level. ii) Develop cross-site networking opportunities and collaboration for action among youth leaders. 6) Informing policy a) Communities will: i) Identify needed organizational practice and public policy changes and opportunities and strategies to achieve change. ii) Identify state and national partners that can contribute to the support of local policy and system change efforts. iii) Include in action plans strategies that lead to increased community and civic engagement in policy development and change. b) National level efforts will: i) Develop a cohesive action plan or strategy for linking community, state and national policy change targets. 7) Using communication strategies a) Communities will: i) Develop a comprehensive integrated plan for communication. ii) Use communications research to inform the work iii) Develop plans for effective communication among partners as well as to inform the community and build support. b) National level efforts will: i) Use communications research to inform the work. ii) Develop clear and consistent messages about healthy local food, plan and activity environments and strategies for effective communication. 8) Building momentum and leveraging resources a) Communities will: i) Align work and resources with other relevant community initiatives. ii) Engage local philanthropy to support community work. b) National level efforts will: i) Co-sponsor the development of a national collaboration of foundations to address the issue of obesity from a health, built environment, and food systems approach. ii) Establish opportunities across sites and with other initiatives to learn about each other’s work and build relationships. iii) Identify shared missions and share resources in support of the initiative’s goals. iv) Develop strategies for exporting to other, currently non-funding communities across the country.
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