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Brief Study of Equity Products at Fullerton Securities Ltd.
Comparative Study of Equity Market

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In the partial fulfillment of the Degree
Master of Business Administration

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 Acknowledgement 3

 Preface 4

 Industry Profile 5

 Company profile 8

 About Investment 11

 About Project 15

 Mutual Funds 17

 Insurance 23

  Commodity 28

 Indian stock market overview 48

  Sensex and Nifty 54

  Margin Trading 55

  on-line Trading 58

 Corporate offers 59

 Competitive Analysis 60

 Research Methodology 61

 Swot Analysis 66

 Limitations 69

 Conclusion 70

 Suggestions 71

  Questionnaires 72

 Glossary 73

  Bibliography 80


First and foremost I would like to express my sincere gratitude to      

?   M     Jaipur Branch for providing me an
opportunity to work in this organization as a project trainee.

I am also thankful to my corporate guide       , who

has been an inspiration for me, who has shown me the light of corporate world, who has
guided me eloquently during my project work and who has been my mentor throughout
my project.

Special thanks to M     (Team Manager),      (Asst.

Relationship Manager),     (Asst. Relationship Manager), who have
been a constant source of help and invaluable guidance whenever required.

I am also thankful to my faculty guide Mr. Harish Singla for guiding and providing me
with valuable suggestions that helped me to move steadily towards accomplishment of
my project objectives.

Finally I would like to thank the institute for giving me chance to learn and add to my
knowledge and to gain some experience through this summer training project.

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As part of the course curriculum of the post graduate degree of Master in Business
Administration, the students have undergone practical training for 45 days.

The underlying object of the training is to provide the student with practical aspect of the
organizations working in an environment. Such type training help the student to work on
real industrial environment and to gain practical knowledge and build confidence.

As the part of this curriculum, I took my training in Fullerton securities. The training
covered all the aspect of learning about unit link investment plan.

As we know that declining rate in traditional investments have created urge among the
people for new avenues of investments, unit link investment plan prove to be one such
investment which provide a combination of good return with all tax benefits that in turn
help people to get maximum returns and benefits on their savings. Unit link is the
combination of mutual funds and insurance.

Practical training in any organization is must for every management student as it is

better of learning concepts and helps the student to instrument those concepts in the
real corporate world.

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Industry profile means the industry in which we invested in our money it is the industry
of the Indian stock market is tremendous development and the new trends introduce in
this. There are the many industry in which we can invest our money and get the return.
and there is the many advantages and disadvantages of them that is the automobile
sector, real estate sector , insurance sector, textile sector , and the telecom sector so
we analysis the industry in which we can invested in our money so the share market is
evaluate the industry , the investors invested before the me analysis of the three

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Economy analysis is the analysis of the basic rules and regulation of the
particular country and the lows which are announced by the central reserve bank
of particular country.

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The industry analysis consists of the particular feature o industry there are the
many industry are bank sector, automobile sectors, insurance sectors, and the
bank sectors So we evaluate the industry analysis of the past sales , current
growth and the market patters and price of share.

ñ  !? !$

Company analysis is the last stage of the investment process company analysis
means the selection of the particular sectors and there are the different sector
and each sectors consists of the many company

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Fullerton Securities and Wealth Advisors Limited were incorporated in February 2008
under Indian Company Law. It is a subsidiary of Fullerton Financial Holdings, an Asian
financial institution with investments in banks and finance companies in emerging
markets. Fullerton Financial Holdings primarily focuses on both business banking and
consumer banking. In business banking, Fullerton Financial Holdings focuses on the
commercial, small and medium enterprises and self-employed mass market segments.
It focuses on the mass affluent and mass salaried segments in consumer banking.
Fullerton Financial Holdings is a wholly owned subsidiary of Temasek Holdings,
headquartered in Singapore. Fullerton Financial Holdings also has presence in India
through Fullerton India Credit Company Limited.

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G!  Financial Services

Equity Broking and Wealth

 Gurgaon, India , 2008

   Orchid Center, 2nd Floor, Golf

Course Road, Sector 54,

%! Pallav Sinha ^ MD & CEO


Financial Planning
Equity Broking
Demat account
Mutual Funds
Systematic Investment Plan
Structured Products
Life and General Insurance

Wealth Management
Financial Planning
Equity Broking and Distribution
Portfolio Management Services
Private Equity

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M   Fullerton Financial Holdings

Temasek Holdings


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To be a distinctive financial services entity, providing the widest range of unbiased

financial solutions to customers

A Achieved through proprietary distribution network and business partners

Top class equity research

High quality & well-trained employees

Consistent Service

Cutting Edge Technology

A To provide superior financial planning and Wealth Advisory


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(     &    & & 
 " "

ñ To work with vigour, dedication and innovation to achieve excellence in service,

quality, reliability, safety and customer care as the ultimate goal.

ñ To earn the trust and confidence of all stakeholders, exceeding their expectations and
make the Company a respected household name.

ñ To consistently achieve high growth with the highest levels of productivity.

ñ To be a technology driven, efficient and financially sound organization.

ñ To contribute towards community development and nation building.

ñ To be a responsible corporate citizen nurturing human values and concern for society,
the environment and above all, the people.

ñ To promote a work culture that fosters individual growth, team spirit and creativity to
overcome challenges and attain goals.

ñ To encourage ideas, talent and value systems.

ñ To uphold the guiding principles of trust, integrity and transparency in all aspects of
interactions and dealings

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We strive to achieve excellence and deliver results in a professional and responsible way
Through MERIT. These corporate values are the foundation of our culture and
Guide our day-to-day interaction with each other.

We are fair and objective in recognizing contributions and performance

We are passionately committed to learning, improving and delivering outstanding results

We treat others as we would like others to treat us
We are honest to ourselves, our profession, our institution and our stakeholders

G #
We value each other and work together to benefit from our complementary strengths
We foster a culture of mutual support & confidence.

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G   is an Asia investment house, managing a portfolio of over

U$120billion focused on Asia, Singapore and emerging economics. Guided by an
independent board, they operate autonomously on commercial principles to maximize
long term shareholder returns.

 Rated AAA Aaa by standard & poor¶s and moody¶s respectively.

 Diversified portfolio in a wide range of industries

† G   #   sing Tel, Bharti Airtel, Global

†     &  DBS, Standard chartered Bank, Merrill
Lynch, and Barclays.
†    capital Land, maple tree.
† G  #  Singapore Airlines, Neptune Orient
lines, PSA.
† ! #    Singapore Power, Senoko Power,
† ½"   ½  #  - Keppel Corporation,
SembCorp Technology, Chartered Semiconductor, Status

 Respectable return to shareholder over last 34 year.

† Total shareholder return of more than 16% per annum since its in
caption 35year ago.

 100% owned by ministry of finance of Singapore.

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M)* GM ½½ ?G½) $

We make available to you various investment options to meet your personal investment
and financial planning needs. With a Certified Investment Counselor to assist you in
making your decisions and the convenience of a One-Glance Account Statement, it¶s
one way to assure that your money works the hardest for you. It¶s a One-stop shop for
Direct Equity, Mutual Funds, Govt. of India Securities, Debentures and other fixed
income investment options. A thorough due-diligence process vets all investment
options before being offered to our customers, supported by comprehensive research &
analysis and regular updates on performance and ongoing analysis of investment

M  & 

The products and services offered by Fullerton Securities and Wealth Advisors Limited
include equity broking, equity trading, trading products financial planning, insurance,
investment products and equity research.

Fullerton Securities and Wealth Advisors have partnered with several asset
management international and Indian mutual funds companies Following is its partner

p Benchmark Mutual Fund

p Birla Sun Life Mutual Fund
p DSP Blackrock Mutual Fund
p Franklin Templeton
p HDFC Mutual Fund
p ICICI Prudential Mutual Fund
p J.P. Morgan Mutual Fund
p UTI Mutual Fund
p HSBC Mutual Fund
p SBI Mutual Fund
p Religare Mutual Fund

p Reliance Mutual Fund
p Fidelity Mutual Fund
p IDFC Mutual Fund
p Sundaram BNP Paribas Mutual Fund
p Kotak Mutual Fund
p Tata Mutual Fund
p ING Mutual Fund

Fullerton Securities and Wealth Advisors has partnered with ICICI Lombard General
Insurance [] to provide non-life insurance for home, vehicle, travel and health.


The company currently has offices in North India and plans to expand its operations
further. It has started its operations in Punjab, India. The company also plans to focus
on catering to the needs of middle income group in Punjab.
Demat account, short term for dematerialized account is a type of banking account
which dematerialize the paper-based physical shares.

The idea of dematerialized account is to avoid the need to hold physical shares--the
shares are virtually being bought and sold through the banking account.

This account is popular in India and also the SEBI mandates demat account for share
trading above 500 shares.

All shares, debentures, bonds are traded in DEMAT format only and one has to have a
account with a Depositary participant who deals with this paperless shares-

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At Fullerton, we believe in actively listening to you and offering you a no obligation

Financial Plan to help you meet all your financial goals. Our unique Fullerton Advantage
Account saves you time, through a one-time documentation process, so you are ready
for any financial opportunity that arises. What's more, your relationship with us starts on
a highly rewarding note.c

For the first time ever, you get complimentary insurance coverage upto Rs. 5 lacs,
automatically with the Fullerton Advantage Account. This account also brings you great
savings across your favourite brands in apparel, electronics, health and entertainment!
So that while you plan for the future, your current desires are not ignored.

What's more, you also get ready-to-use investment, insurance & broking accounts with
great savings on account opening fees (savings of up to Rs. 1100 per year!). Take a
look at the 4 variants of the Fullerton Advantage Account and simply choose the one
that matches your needs best.

Financial & lifestyle benefits worth over Rs. 69,000!s
For a relationship opening fee
of Rs. 3,999 only

Financial & lifestyle benefits worth over Rs. 33,000!

For a relationship opening fee
of Rs. 2,799 only!

Financial & lifestyle benefits worth over Rs. 17,000!

For a relationship opening fee
of Rs. 999 only.

*G) ½?G½) ½M? ?^c

You are just a call away from your FULLERTON Relationship Manager THE TRUSTED
ADVISOR for all your financial needs. He will be responsible to maximize your returns
and provide you with solutions that are specially customized for you. He will also advise
you on how to make the most of FULLERTON services, In short, help you stretch your
business dreams. As you consolidate your relationship with us, we will present you with
special relationship pricing on the entire range of products, to give you more value for
your money. For any further information or clarifications please feel free to get in touch
with the undersigned.s

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In this module, you can buy the shares for the Investment. Or for the Long time
Position. In this module one great facility is there if you will buy today you can sell
that delivered shares next day. But you have to Pay Delivery Brokerage=
0.5%(Per leg). But In- case you clear your position same day then brokerage will
be trading (0.10% Per Leg).

For Example^ You deposited margin Rs. 10,000 - (cash) that you will get 20,000 -
investment (Means you can take position till 20, 000 -). And as you will sell those
shares your Margin will be free for the Next Position Next Souda.

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In this module you Can get limit for the six time of your deposited Margin fund
For e.g. In Trading you will Deposit Rs. 10,000 Your limit will get Increase 12
times (10,000*12 = 1,20,000 -) But In trading we Square off the all position at
3^10pm Whatever share price will be at that time.

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1) You can transfer your fund from ³Investment to Trading´ Or ³Trading to

2) You can see your Contract Note and Bill Online at the End of Day (EOD).
3) In Intra-day you can see your all position and you¶re pending order also.
4) You can see your all history from beginning till date as per Trade Date Symbol.
5) Third thing you can see your overall DP position on trading engine.
6) You can do short sale also over there in Trading A c.

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In&ment is wisely important part of financial securities one tries to money to
investment early as possible so that money will grow accordingly her life time Choosing
a wise investment often is very Crucial because a balance is require to be maintained
between risk and return involvement . For examples, many people invest in private firms
which very offer very high interests rate but they may vanish after some time loosing his
invested money
  "! " M c Safety of Principle is the one of most important feature
of the investment that means we should trying to safe our investment capital
through positive balance between the Risk and Investment.

 ? !     $Adequate Liquidity means the
investment should be liquid form that means the current capital investment in the
liquid assets so that we easily arrange the cash as per our cash requirement. 

  !"½ $ Stability in income means the stability of income as form
of the return invested in the investment assest by the investors. The income
occur in the regular basis and the time in which generate income is much be very

   $ Capital Growth means the increase the principle amount of
the capital and the capital appreciate of the income and capital of the investment
of the capital. 


 "$ Tax benefit means the amount invested in the tax benefit security
so that we can save the tax saving. There are several instrument available in the
market so that we can make the save of the tax.

 M   M  !$ Purchasing power stability means the
analysis of the purchase power of man and increase the purchase power of the
infesters so that the man can investment his capital and money and increase the
living of standard. 

 ½     " & ^ Increase the Standard of Living means
the increase the purchase power of the investor and earn more return of his
invested amount of the capital which is invested by the investors and so that the
purchase power of the investors his increase and ultimate the increase of the
standard of living. 


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      $ Business risk is the type of risk in Business
risk is that portion of the unsystematic risk caused by the operating environment
of the business. Business risk arise from the inability of a firm to maintain its
competitive edge and the growth or stability of t he earning. Variation that occurs
in the operating environment is reflected on the operating income and expected
dividends. The variation in the expressed operating income indicated the
business risk. 
 ½ $ interest rate risk is the variation in the single period rates
of return caused by the fluctuations in the market interest rate . Most commonly
interest rate risk affects the price of bonds, debentures and stock. The
fluctuations in the interest rates are caused by the changed by the changes in the
government monetary policy and the changes that occur in the interest rates of
treasury bills and the government bonds.

      ! $ Social and regulatory risk is the risk occur in
the changes of the changes in the social environment of the public environment
as well as the regulatory policy changes and the commitment in the regulatory
policy means the which policy by the Indian market regulate by the various policy
and the plans which announced by the security and exchange board of India and
the government and the Reserve bank of India. 
 M   M  Variations in the returns are caused also by the
loss of purchasing power of currency. Inflation is the reason behind the loss of
purchasing power. The level of inflation proceeds faster than the increase in
capital value. Purchasing power risk is the probable loss in the purchasing power
of the returns to be received.

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1. Mutual funds growth and insurance growth depends on share market growth. If
sensex get good position in share market then u get more profit in mutual funds
and insurance.

2. Share market have two types of index^

ñ First one is 

ñ Second one is  "!

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A mutual fund is simply a financial intermediary that allows a group of investors to pool
their money together with a predetermined investment objective. The mutual fund will
have a fund manager who is responsible for investing the pooled money into specific
securities (usually stocks or bonds). When we invest in a mutual fund, we are buying
shares (or portions) of the mutual fund and become a shareholder of the fund.

Mutual funds are one of the best investments ever created because they are very cost
efficient and very easy to invest in (we don't have to figure out which stocks or bonds to
buy).Pooling money together in a mutual fund, investors can purchase stocks or bonds
with much lower trading costs than if they tried to do it on their own. But the biggest
advantage to mutual funds is diversification.

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ƒ Professionally managed as it is managed by experts who decide on behalf of

shareholders on investment strategy. They had an extensive knowledge of the
market conditions and financial performance of individual companies and specific

ƒ Diversification is possible since a diversified portfolio helps reduce risk by

offsetting losses from some securities with gains in others.

ƒ Variety of funds having different investment objectives, from conservative to

aggressive, and investing in a wide range of securities.

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Diversification is the idea of spreading out the money across many different types of
investments. When one investment is down another might be up. Choosing to diversify
the investment holdings reduces the risk tremendously.

The most basic level of diversification is to buy multiple stocks rather than just one
stock. Mutual funds are set up to buy many stocks (even hundreds or thousands).
Beyond that, we can diversify even more by purchasing different kinds of stocks, then
adding bonds, then international, and so on. It could take weeks to buy all these
investments, but if we purchase few mutual funds we could do it in a few hours because
mutual funds automatically diversify in a predetermined category of investments (i.e. -
growth companies, low-grade corporate bonds, international small companies).The
three major typesof mutual funds are as under

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These funds are a great place to park our money. Whether we're storing money for
emergencies, saving for the short-term, or looking for a place to store cash from the
sale of an investment, money market funds are a safe place to invest.

These funds invest in short-term debt instruments and typically produce interest rates
that double what a bank can offer in a checking account or savings account and rival
the returns of a CD (Certificate of Deposit).

Bond funds carry more risk than money market funds are often used to produce income
(useful in retirement) or to help stabilize a portfolio (diversification). The primary types of
bond funds are^

ñ Municipal Bond Funds -uses tax-exempt bonds issued by state and local
governments (these funds are non-taxable).
ñ Corporate Bond Funds -uses the debt obligations of corporations.
ñ Mortgage-Backed Securities Funds - uses securities representing residential
Another way bond funds are often classified is by maturity, or the date the borrower
(whether it be the bank, the government, a corporation or an individual) must pay back
the money borrowed. Using this classification bonds are often called short-term bonds,
intermediate-term bonds, or long-term bonds.

Stocks funds are considered riskier than bond funds (although certain bond funds can
be very risky) and are used for growing your money. Money market funds and bond
funds typically provide returns just a percentage or two above inflation, but stock funds
should do much better over long periods of time.

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It seems strange to compare mutual funds to stocks since mutual funds are primarily
composed of stocks, but it is important to distinguish the two because there are some
notable advantages to using mutual funds.


I will admit that investing in individual stocks can be fun because each company has a
unique story. However, it is important for people to focus on making money. Investing
isn't a game. Your financial future depends on where you put you hard earned dollars
and it shouldn't be taken lightly.


There is no greater advantage to using mutual funds than diversification. Do you
honestly believe wealthy investors purchase just a couple of stocks? Of course not! If
they are not using mutual funds (many do), than they are purchasing a large number of
stocks. Smart investors diversify because it greatly reduces risk without sacrificing

3. M"   

By purchasing mutual funds, you are essentially hiring a professional manager at an
especially inexpensive price. It would be a bit cocky to think that you know more than
mutual fund manager.

These managers have been around the industry for a long time and have the academic
credentials to back it up. Saying you could outperform a mutual fund manager is similar
to a football fan sitting on their couch saying "I could have made that catch" -possible,
but not likely.

Even if some of us are better at picking stocks than a professional and their support
staff, most of us would not want to spend the amount of time it takes to watch, research
and trade the market on a daily basis.

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By pooling investors' monies together, mutual fund companies can take advantage of
economies of scale. With large sums of money to invest, they often trade commission-
free and have personal contacts at the brokerage firms.

Can you imagine keeping track of a portfolio consisting of hundreds of stocks? The
bookkeeping duties involved with stocks are much more complicated than owning a
mutual fund. If you are doing your own taxes, or are short on time, this can be a big

If you find yourself in need of money in a short amount of time, mutual funds are highly
liquid. Simply put in your order during the day and when the market closes a check will
be sent to you or you can have it wired to a bank account. Stocks can be much more
difficult depending on what kinds of stocks you are invested in. CD's offer no liquidity
(not without a hefty fee) and bonds can be difficult, too. Some mutual funds also carry
check writing privileges, which means you can actually write checks from the account,
similar to your checking account at the bank.

Mutual funds are excellent for the new investors because you can invest small amounts
of money and you can invest at regular intervals with no trading costs. Stock investing,
however, carries high transaction fees making it difficult for the small investor to make
money. If an investor wanted to put in $100 a month into stocks and the broker charged
$15 per transaction, their investment is automatically down 15 percent every time they
invest. That is not a good way to start off!

Wealthy stock investors get special treatment from brokers and wealthy bank account
holders get special treatment from the banks, but mutual funds are non-discriminatory. It
doesn't matter whether you have $50 or $500,000; you are getting the exact same
manager, the same account access and the same investment.

In general, mutual funds carry much lower risk than stocks. This is primarily due to
diversification (as mentioned above). Certain mutual funds can be riskier than individual
stocks, but you have to go out of your way to find them.

With stocks, one worry is that the company you are investing in goes bankrupt. With
mutual funds, that chance is next to nil.

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Along with your savings and investment strategy, life insurance should be part of your
long-term financial planning.

You may not like to think about it, but your death can be costly to your loved ones. At
the very least, there will be funeral and burial costs. There may also be estate taxes and
outstanding debts to pay, such as medical expenses not covered by health insurance.

f you have dependents, they will have to cope with these costs while no longer having
your income to rely on.

The proceeds from a life insurance policy can be of tremendous value at this time. It
will provide economic assistance to your family so they can pay off the mortgage,
college tuition and other ongoing expenses and maintain their current lifestyle.

There are many choices when it comes to life insurance and over 1,500 insurance
companies to choose from, so it is important to work with a knowledgeable insurance
agent or company representative.

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Many financial experts consider life insurance to be the cornerstone of sound financial
planning. It is generally a cost-effective way to provide for your loved ones after you are
gone. It can be an important tool in the following ways^

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The key economic asset for most people is their ability to earn a living. If you
have dependents, then you need to consider what would happen to them if they
no longer have your income to rely on. Proceeds from a life insurance policy can
help supplement retirement income.

This can be especially useful if the benefits of your surviving spouse or domestic
partner will be reduced after your death.

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Consider life insurance so that your loved ones have the money to offset burial
costs, credit card debts and medical expenses not covered by health insurance.
In addition, life insurance can be used to pay off the mortgage, supplement
retirement savings and help pay college tuition.


the proceeds of a life insurance policy can be structured to pay estate taxes so
that your heirs will not have to liquidate other assets.


If you have a favorite charity, you can designate some of the proceeds from your
life insurance to go to this organization.

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Term Insurance is the simplest form of life insurance. It provides financial
protection for a specific time, usually from one to 30 years. These policies are
relatively inexpensive and are well suited for goals, such as insurance protection
during the child-raising years or while paying off a mortgage. They provide a
death benefit, but do not offer cash savings.

Purchasing term insurance is like renting a home. It is a short-term solution.

Monthly costs are usually lower, but you will not be building equity. Just as many
people rent (while saving to buy a home), individuals who need insurance
protection now, but have limited resources, may purchase term coverage and
then switch to permanent protection. Others may view term insurance as a cost-
effective way to protect their family and still have money to put into other



Permanent insurance (such as universal life, variable universal life and whole life)
provides long-term financial protection. These policies include both a death benefit and,
in some cases, cash savings. Because of the savings element, premiums tend to be
higher. This type of insurance is good for long-range financial goals.

Purchasing permanent insurance is like buying a home instead of renting. You are
taking care of long-term housing needs with a long-term solution. Your monthly costs
may be higher than if you rent, but your payments will build equity over time. If you
purchase permanent insurance, your premiums will pay a death benefit and may also
build cash value that can be accessed in the future.

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If you need life insurance for a specific period of time, term insurance should be
considered. It provides insurance protection from one to 30 years and is generally the
least expensive form of life insurance. If you die during the term of the policy, your
beneficiary will be paid the amount of money specified in the policy. If you are still alive
at the end of the term, coverage stops unless the policy is renewed. Unlike permanent
insurance, you will not build equity in the form of cash savings.

Term insurance can be a useful financial tool for^

ñ Those who need a large amount of life insurance, but have a limited budget, such as
a young couple, with children.

ñ Covering debts that will disappear in time, such as a mortgage or car loan.

ñ Business owners who want to cover the life of a key employee for a specific number
of years.

Keep in mind that premiums are lowest when you are young and increase upon renewal
as you age. Some term insurance policies can be renewed when the policy ends, but
the premium will generally increase. Many policies require a medical examination at
renewal to qualify for the lowest rates. Before deciding on a policy from a specific
company, find out what their requirements are. Also, see if you would be able to convert
the term policy to a permanent policy later

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This policy allows you to renew coverage at the end of the term without having to submit
medical information.

The company renews your policy even if your health has deteriorated. However, the
premium rate will usually rise with each renewal.


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You can convert your term coverage into a permanent policy without providing evidence
of insurability (usually a medical exam). Premiums for convertible policies are usually
higher than for nonconvertible policies.

Once converted, the premiums for the permanent coverage will be higher than those
you are currently paying for the term policy for the same death benefit.

However, the premiums for the permanent policy will now remain the same while the
term premiums will continue to rise on renewal.


These policies provide a fixed premium for a certain number of years, usually 10 or 20
years, while the death benefit remains unchanged. The advantage is

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½   )&&

The Bombay Stock Exchange (BSE) and the National Stock Exchange of India Ltd
(NSE) are the two primary exchanges in India. In India, in addition, there are 22
Regional Stock Exchange. However, the BSE and NSE have established themselves as
the two leading exchanges and account for about 80 percent of the equity volume
traded in India.

The average daily turnover at the exchanges has increased from Rs 851 crore in 1997-
98 to Rs 1,284 crore in 1998-99 and further to Rs 2,273 crore in 1999-2000 (April-
August 1999). NSE has around 1500 shares listed with a total market capitalization of
around Rs9, 21,500 crore (Rs 9215-bln). The BSE has over 6000 stocks listed and has
a market capitalization of around Rs 9,68,000 crore (Rs 9680-bln). Both exchanges
have a different settlement cycle, which allows investors to shift their positions on the

The primary index of BSE is BSE Sensex comprising 30 stocks. NSE has the S&P
NSE50 Index (Nifty), which consist of fifty stocks. Both the exchanges have switched
over from the open outcry trading system to a fully automated computerized mode of
trading known as BOLT (BSE on Line Trading) and NEAT (National Exchange
Automated Trading) System.

It facilitates more efficient processing, automatic order matching, faster execution of
trades and transparency. The scrips traded on the BSE have been classified into µA¶,
µB1¶, µB2¶, µC¶, µF¶, and µZ¶ groups. The µA¶ group shares represent those, which are in the
carry forward system (Badla). The µF¶ group represents the debt market(fixed income
securities) segments. The µZ¶ group scrips are the blacklisted companies. The µC¶ group
covers the odd lot securities in µA¶, µB1¶ & µB2¶ groups and right renunciations. The key
regulator governing Stock Exchanges, Brokers, Depositories, Depository participants,
Mutual Funds, FII and other participants in Indian secondary and primary market is the
Securities and Exchange Board of India (SEBI) Ltd.


A person desirous of buying selling shares in the market has to first place his order with
a broker. When the buy order of the shares is communicated to the broker he routes the
order through his system to the exchange. The order stays in the queue exchange¶s
systems and gets executed when the order logs on to the system within buy limit that
has been specified. The shares purchased will be sent to the purchase by the broker
either in physical or demat format.


In a rolling settlement, each trading day is considered as a trading period and trades
executed during the day are settled based on the net obligations for the day. At NSE
and BSE, trades in rolling settlement are settled on a T+2 basis i.e. on the 2nd working
day. Typically trades taking place on the Monday are settled on the Wednesday,
Tuesday¶s trades settled on Thursday and so on.

M ! 

Securities available for the first time are offered through the primary securities markets.
The issuer may be a brand-new company or one that has been in business for many,
many years, like that of MARUTI. The securities offered may be a new type for the
issuer or additional amounts of a security used frequently in past. The key is that these
securities absorb new funds for the coffers of the issuer.


Once investors have purchased new issues, they change hands in the secondary
markets. There are actually two broad segments of the secondary markets the
organized exchanges and the over-the-customer (OTC) market. The primary middlemen
in the secondary market are brokers and dealers. Broker act as an agent while dealer
as a principal in a transaction.
Organized stages are physical market place where the agent of buyers and sellers
operate through the auction process.


The organization responsible to maintain investor¶s securities in the electronic from is

called the depository. In other words, a depository can therefore be conceived of as a
³Bank´ for securities. In India there are two such organizations viz. NSDL and
CDSL.The depository concept is similar to the banking system with the expectation that
bank handle funds whereas a depository handles securities of the investors. An investor
wishing to utilize the services offered by a depository has to open an account with the
depository through a depository participant. Depository participant^ the market
intermediaries through whom the depository services can be availed by the investors
are called a Depository Participant (DP).

! ½"  #  



Realizing there is untapped market of investors who want to be able to execute their
own trades when it suits them, brokers have taken their trading rooms to the Internet
known as online brokers, they allow you to buy and sell shares via Internet. There are 2
types of online trading service^

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Discount online brokers allow you to trade via Internet at reduced rates. Some provide
quality research, other don¶t.


Full service online brokerage is linked to existing brokerages. These brokers allow their

clients to place online orders with the option of talking chatting to brokers if advice is

needed. Brokerage rates here are higher.,,,, Geojit,,,

are some of the online broking sites in India.

! ½"  #  

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It is important to weigh up the subscription and trading costs charged by an online

broker against benefits offered by the site. All online brokers display their charges on
their sites. Some make sure you find the charges easily, while with others you will have
to search a bit.


Please make sure site has 128-bit encryption to ensure safety of transaction online. You
normally get a secured Login id and password. It is always advisable to frequently
change trading password. Ideally online trading site should be fully integrated. The
greater the backward integration, the better it is for the customer. Ideally broking
account, Demat account and bank account should be linked electronically.


Rate refresh has to be real-time with no time lag. The speed and reliability comes with
huge investment in technology. It is always advisable to check rates of online broking
sites with BSE NSE terminal rates.


System has to be fast and reliable that doe¶s just one job- executes your trades. The
last thing you need is a site that is heavily congested with the users who are
downloading heavy jpeg graphs or pulling the latest story why market is moving.

The site should be one click wonder where squaring off all your positions or canceling
all your pending orders takes one click and a confirmation of action.


For trading, all sites provide 4 times buy and sell limit against margin money put in by
customer. For delivery of shares, buying limit is equal to margin money put in by
customer. Couple of sites also provides margin funding for buying of shares.


Site should allow users free trial period to familiarize yourself with system before you
decide to become trading member of the site.

½  !     

The site should provide intraday chart tick-by-tick time and price data historical chart
for technical analysis by investors of particular scrip. Lot of people trade based on
charting packages.

Before you can trade, you need to open an account and register as a trader as with
online broking site. This involves filling up trading account form, Demat account form
and for faster transfer of money- Internet enabled bank account. Please read terms and
condition of each site before commencing to deal with them. As per SEBI rule, Photo id
proof and current address proof is a must for opening trading account.

Online share dealing on the Internet is now a way of life for thousands of investors. 80%
of South Korea and 30%-40% US trade are executed online. If you want to deal in
shares, thereto deal in shares, there is no easier way.

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" c  Bombay Stock Exchange and  c  National Stock Exchange
Sensex is index of "  and Nifty is index of   Sensex comprise 30 top listed 


NIFTY=The Standard & Poor's CRISIL NSE Index 50 or S&P CNX Nifty nicknamed
Nifty 50 or simply Nifty, is the leading index for large companies on the National Stock
Exchange of India. The Nifty is a well diversified 50 stock index accounting for 21
sectors of the economy. It is used for a variety of purposes such as benchmarking fund
portfolios, index based derivatives and index funds.

SEBI is securities and exchange board of India the regulatory authority for stock
exchanges. It regulates the stock exchanges operation just like RBI regulates banks.

Sensex is the Bombay stock exchange index comprising of 30 top shares from various
industries and movement of the same shows the trend of the stock market whether up
or down. The counterpart of Sensex in national stock exchange is nifty which comprises
of 50 stocks. The composition of the sensex and nifty changes from time to time.

Sensex and Nifty are the two important indices that track the Indian equity market.
There are however many differences in their construction and behavior. Investors must
choose one between the two to benchmark their portfolios. It is sometimes seen that
these indices move with a low correlation to each other, that is to say that they are not
moving together.

An index is used to give information about the price movements of products in the
financial, Commodities or any other market. A stock index is created to provide
investors with information regarding the average share price in the stock market.

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The main objective is to give all market participants an indicator of the general
movement of the stock.

ñ The primary function of a stock index is to serve as a barometer of the equity

market. The ups and down in the index represents the movement of the equity
Investors can have a clear picture on equity market.

ñ Secondly, stock market indices are lead indicators of the performance of the
overall economy. Similarly, sectoral index serves as a lead indicator of the
performance of that particular sector.
Perhaps, the most important use of an equity market index is as a benchmark for
a portfolio of stocks. The systematic risk of one¶s portfolio can also be measured
by comparing it to the index.

ñ Finally, indices are useful in modern financial applications of derivatives. Indices

serve as the underlying for Future & Options products. In the Indian market, both
Sensex and Nifty are underlying for Futures and Options contracts.


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Margin Trading is nothing but borrowing money to invest in stocks, Here the investor
borrows money from his her broker to invest in stocks through the same broker. The
³margin´ here is the money actually borrowed from the broker.

The margin loan can be up to 50% of the total amount invested. This effectively means
that you can invest in shares worth Rs 100 by borrowing Rs 50 from your broker. This is
called buying shares on a 50% margin. If the value of the shares goes down,

The investor has to pay a ³maintenance margin´ to bring the margin up to 40% of the
market value of the shares.

This margin is paid when the broker makes a ³margin call´ to the investor, and investor
has to pay the difference between current margin and maintenance margin to take it to
If the margin falls below 30%, the broker has the discretion of liquidating the client¶s
holdings and thus recovering the loan advanced.

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† You can lose more money that you have invested

† You may have to deposit additional cash or securities in your account on short
notice to cover market losses;

† You may be forced to sell some or all your securities when falling stock prices
reduce the value of your securities

† Your brokerage firm may sell some or all of your securities without consulting you
to pay off the loan it made to you.

"" G $

I. The main benefit of Margin Trading for the investors is that it serves as an
avenue for the investor who wants to buy more shares than the cash
II. The investor leverages the transaction and aim to make more money on the
investment than the interest payable on the margin loan.
III. It can be very effective tool in the hands of the experienced and heavy
trades, who can invest up to double his investible sum in the hope to earn
high profits.

IV. Trading on Margin improves liquidity in the market. With lesser amounts of
cash with investors, they can assume higher risk and can invest in higher
value of stocks.
V. The Official and structured market for Margin Trading will most likely lead to
an expansion of day trading activity in the market.
Day Trading provides the market needed liquidity to the equity market.


Investors can have complete control of their stock investing actions, now that they have
the convenience of buying and selling shares on the NSE online and in real time. Each
individual has access to the latest information and tools to analyse any stock investment
decision. Plus the power to execute the sale or purchase right before them on their
personal computer screen.

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The convenience of desktop investment-trade from anywhere at any time.

Not just online but real time-from placing an order to having it executed-in a few
Continuous feedback of all transactions orders and their status.
three level security via Firewalls, data encryption using Secure Socket Layer (SSI)
technology, User IDs and Passwords i.e your personal information remains for your
eyes only.
Online access to a wealth of live information that can facilitate better investment

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1 Facilities Only offline or online Both

2 A c Opening charges Rs 250+ or 750 Rs 999 -

3 Annual Maintenance Rs 250+ Rs 30 -


4 Brokerage-Intraday 0.15% 0.05s(negotiable)

5 Delivery 0.75% 0.50(negotiable)

6 Min Charges Rs 10 to Rs 25 1 Paisa

7 Margin-Intraday Generally 6 to 10 times 8 times

8 Delivery No carry forward 4 times

9 Equity analysis Do not have Updated analysis

of 200 companies.

10 Technical charts Do not provide Provided on trade


11 Transparency Not so transparency Everything

provided online

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Methodology in the applied sense refers to various methods used by the researcher
right from data collection and various techniques used for the same for interpretation
and inference. Methods and techniques are often used synonymously in research

Research methodology is what must be done, how it will be done, what data will be
needed, what data gathering will be employed, how sources of data will be selected
and how the data will be analyzed and conclusions reached.

When we talk of research methodology we not only talk of the research methods but
also consider the logic behind the methods we use in the context of our research
study and explain why we are using a particular method or technique and why we are
not using others so that research results are capable of being evaluated either by the
researcher himself or by others.

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Objective of this study is to find out Fullerton Securities services for, Demat account,
Equity market, and Derivative market. Project is sub-divided into the following

To find the competition of equity market especially in NSE trading and bring out
the awareness level of the investors who are trading with National Stock
To find the advantages of the Demat account and charges by various depository
To study the trading procedure of Fullerton Securities and comparison of the
broking firms.
To find the cost saving analysis on the brokerage charges by the Fullerton
Securities on the share and derivative trading with the other broking firms.

Positioning of Fullerton in Jaipur.

Suggestions and perceptions about Fullerton.

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Significance of research and research leads to invention. Following facts
highlight the importance of the research.

(1) Research facilitates logical or scientific thinking process which leads

towards flow less strategy formulation.

(2) It facilitates identification of µtrends¶ which ultimately responsible in

marketing opportunities.

(3) Decision making becomes easier for well researched phenomenon.

(4) Research is important in solving various operational and planning

problems of business and industry.
(5) It helps understanding perception of the employes about the training and
accordingly designs the training process.

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a) Internal secondary data Data from the company itself which the
company already has.

b) External secondary data Data from the magazines and news



a)Telephone interviews Collection of information from

respondents via telephone

b) Mail interviews Collection of information from

respondents via mail or similar techniques

c) Personal interviews Collection of information in a face-to-face


Personal interviews in the respondent¶s

ñ Home interviews home or office
ñ Intercept interviews
Personal interviews in a central location,
generally a shopping mall

 Manipulation of the independent
variable(s) in a natural situation.

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Investor is a person who invests money to earn profit or interest on the investment, it
can in the form of deposits, lending in the form of loans or investing.


?½ G)?½ ½ ??%G,M½?-/ ) ?-+

Securities available for the first time are offered through the primary securities markets.

The issuer may be a brand-new company or one that has been in business for long
time, like that of maruti. The securities offered may be a new type for the issuer or
additional amounts of a security used frequently in past. The key is that these securities

½"  $

Investors from Various firms, Relationship managers, Internet, magazines, Brokers &
Sub-brokers in Jaipur, Telecalling references generated from respondents interviewed.

! ½"  #   



)%? *)%½ 0?½M*

Share brokers and sub-brokers (including on-line line & off-line brokers)
On-line broking firms^,, ICICI, Sharekhan.

Off-line broking firms^ Anand Rathi, H.C.Jain & Co., Hem Securities, Eureka Securities,
Alankit Assignments and others.

500 share investors dealing in either primary or secondary market.


Simple random sampling technique used to get an unbiased overview.

Data TypePrimary Data And Secondary Data
Data Collection Technique Personal Interview
Data Collection Tools Schedule, Journals,
Other books and websites

? !"  $
Data analysis is done with the help of bar charts; pie charts, tables and certain
mathematical tools are also applied to derive the results.

! ½"  #  

cccccc c

There are many types of the research like descriptive, analytical, basic, applied,
qualitative, quantitative, and conceptual. I have chosen the field of Anchor Mall,
Fullerton Securities.

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In this type of research I have collected data by observation, by mailing to the
companies or to the key decision maker, by going to the company with the
appointment with the key decision maker and ask employees about training produres
in the Fullerton Securities.

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I also have collected data from already available information. I got the information from
the newspapers with the help of that information (phone no.) I used to take
appointment with the concerned person and. In this research correlation technique is
used to analyze the data.

  M  $
Visiting to the company to company I have got many people who are not satisfied with
the services of .This enhance my ability of dealing with the people and make them


?  $
The research which has immediate commercial potential is called applied research.
Applied research can further be classified as problem oriented and problem solving

M )  ±

During the research I have met with many people who are having many problems
regarding the connections, poor network, poor services and many other problems.
Most of the customers are saying about the document procedure they have big
problem with the collection of the formalities so that makes the satisfaction level of the
customers down.

M &   ±
Fullerton Securities is facing the main problem about the charge of broking
because there is no collection centre near by the area which I have visited that is why
the company is not getting good business from the particular area.

1  &  ^
I have visited about 350 companies and I have got different result from them 80% of
the people listened to me, 20% of the people did not listen me, the sales results were
very low.

Many of the people want to pay the bill at the place which should be near to them and
safe also

! ½"  #  


? !"G

Swot Analysis Means the Analysis of the Particular Topic in the Four Following Basis
There Is the Swot Analysis Means The^-


5!-- 0 9!c 


Strength Means The Strength Of the Company That is the Fullerton is the most
famous and biggest company of the share broking company in India there is the
lot of the branch and the online share company brooking in the all those
particular branch . In Indian share market is the fastest growth market of the
world there is the 95 branch in the Indian share market.

1. Trading via Branch network, telephones and internet. You can place orders after
market hours also.
2. Buy today sell tomorrow facility that other company is not providing.
3. Personal relationship with the client.
4. Exposure of 12 Times on intraday trading and 4 Times delivery
5. Insurance of customer through Birla insurance.

 ' $

Weakness is the most week part of the company in the company so that is not
right by the company in the Indian share market the very limitation and that is the
two of the weakness are controllable and uncontrollable. There are the limitations
and weaknesses of the Fullerton are as follows.

1 Finding cannot be generalized all over India.

2. The research undertaken is strictly within the time frame of 15 may till 30 June 2006
 3 Several Branches are closed in India in last few months.
4. Several suggestions could not be included in the report because more of research
works are required for them.
5  The finding of the research are directly in accordance with above mentioned time
period and are directly proportional to market condition.


opportunities are the most findable part of the new market by the company the
opportunities of the share markets are the may are in the India and the world
wide so the opportunities of the Indian stock market in the India bulls are as

1. Opportunities are lots of hare in the India of the share market are here because
the Indian stock markets tremendous growth in the last few years.

2. share market is the most famous in the among the people

because everyone of the people wants to investment so that he get receive
more return.

3. in will introduce in the several medium and small city so that everyone can
investment in these sharebroaking company.


Threats means the opportunists will lost by the company the recent few issues in the
Indian market is that it is highly crisis of the world wide economy because in the last
months the world economy is the highly facing the recession so that in presents the
company was closed the many branch in throughout the country . And the banking
operation are also included in this point .


! ½"  #  


? ½ 

Doing a project in *G)   *½G½ in JAIPUR city, was a great opportunity
to practically understand and experiencing the finance & marketing field.

I express my deep sense of gratitude to *G)   *½G½ for giving me this
opportunity and for providing platform to undergo training, and get the valuable
knowledge of share and securities.

As *G)   *½G½ is a securities company the project was totally a

finance project hence it helped me to practically understand the knowledge of share
and securities.
The company helped to understand various financial products..
The company also helped me to understand every step of their competitors in the
The company also helped me to understanding how performs dealing in shares and
During the survey it is observed that what are the real problems faced by the
Meeting different people in various segments, interviewing with corporate and
actual users helped me to learn the basics of securities.
During the survey I came to know the real competition between the major players of
Securities Company. It helped me to understand the future of securities company
with its opportunities and threats.


! ½"  #  




p Findings cannot be generalized all over India

p The research undertaken is strictly within the time frame of 15 May till 30
June 2004
p Several suggestions could not be included in the report because more of
research works are required for them.
p The findings of the research are directly in accordance with above mentioned
time period and are directly proportional to market conditions
p The result is just an instantaneous view of the equity market scenario.
p Although every care has been taken to make sure that the research is
accurate to the highest degree of significance but still a slight possibility of
errors cannot be ruled out.

! ½"  #  



Over all Fullerton is providing better deal to investors in Jaipur city and the products of
Fullerton are updated, monthly wise for customer¶s convenience. There are no hidden
costs charged from investors till today.

The Turnover of the company is high (40 crore) and acted as one of the largest retail
financing company (33% market share) and the company is providing convenience of
buying and selling shares on NSE online.

This report that follows, analyzes all the sides of the issue and takes a more objective

approach to one of the most important decisions many people make during their life

time ± how to invest their money appropriately, and build up the funds they will depend

on it when they retire and those funds are also used to build wealth across time.

On the basis of the analysis of data collected, it has been found that investor preferred

to invest in mutual funds mainly because of !


    in their wealth.

! ½"  #  


The Project was an interesting one and was a grand success as the objective of the
study was rightly achieved.

Complete work was done under proper guidance and instructions.

It is suggested that more in-depth study can be done if the guide suggest, it can hence
help the Company as well as the Trainees.

ƒ Interest rate on Funds Provided to investors on margin trading have to be
From the survey conducted, I found that interest rate on funds provided to
investors is more than other competitive firms. so company should take care of
this issue and try to have solution on this aspect which I felt more important.

ƒ Brokerage rate on trading have to be reduced. Even this one of the major factor
that has to be taken care of, because competitors are providing lesser
brokerage both Intraday and Delivery trading which satisfies customer who are
investing and trading frequently.

ƒ Tapping the high income groups

Company should focus on High-income groups and Level to be maintained.
They can better profit to the company and can increase the turnover of the

! ½"  #  

? *





1. Do you have D-MAT account?

(a) Yes (b) No

2. If not, are you interested in TRADING?

(a) Yes (b) No

 Are you aware of the  ?

(a) Yes ( b) No

If yes, then in which scheme of   have you invested?

(a)««««« (b)«««««. (c)««..«.

4.cAre you satisfied with the services being offered by the company?

(a) Yes (b) No

5.cAny suggestions would you like to give for improvement8cc



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Marketing Management- Philip Kotler

Marketing Management- Rajan Saxena





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