Activity Request Form – Superannuation

The SME Tax Forum is an online community of SME Business Operators. This group is available on a 24x7 basis to answer your questions as well as capturing unsolicited insights that emerge from member-initiated conversations. Please review and return this worksheet to Craig McGowen at craig.mcgowen@cbr.com.au

CLIENT NAME: Australian Tax Office Department/Division: Marketing and Communications 1. What do you want to learn? Superannuation – industry information dissemination Educating businesses…. What do we need to do so they hear our messages? We all know how important superannuation is, but some employers still pay late or don’t pay super at all to their eligible employees. Over the last few years we have been providing information to various sub-industries we believe are at high risk of not paying super to their eligible employees. Generally we commence a six to twelve month targeted communication and education campaign to help them understand their obligations. As we’ve outlined in our Compliance Program, the high-risk industries we have identified this year are: • accommodation (for example, receptionists and hotel staff) • accounting (for example, accountants and accounting clerks) • computer system design and related services (for example, software and applications programmers and ICT managers). We would like to get your opinion on the channels and publications which would provide us with the best reach into each sub-industry identified. 1. 2. 3. What do you think is the best way to provide information to each industry so they hear our messages? What channels as a business do you listen to? If we were aiming to educate your industry group, how would you prefer to receive this information?

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1. What previous research has been conducted into SBR?

A previous Live Chat has been held on Superannuation with the Deputy Commissioner. Discussions have also been held on the Forum site seeking member comment. The information gathered from members will be fed into any other Superannuation intelligence gathering that is currently underway. Information will be used as the basis for potentially improving ATO systems and/or instigating any awareness raising activities by the ATO as necessary.

2. What will you do with the information? What business decisions will you make?

3. What are your timing needs? 4. Anything else? Special segments, stimuli, etc? Format for stimuli:

Graphics: .jpeg .gif Video: .wmv (Window Media Player) Audio: .mpg .wmv .wma .mov

5. Do you have any initial or draft questions to share? If yes, please submit below FOR COMMUNISPACE USE ONLY Overall Approach:

Please recommend and develop an appropriate activity.

Week

Topic Superannuati on

Objective

Activity Title

Activity Type

Status

Gain insight into how Forum members would like to receive information re superannuation in their industry

Activity type: Discussion Activity Title: Educating businesses about Super Activity start/end dates: 20/10/10 – 20/11/10 Description: Page 2 of 3 29_10_09

We all know how important superannuation is, but some employers still pay late or don’t pay super at all to their eligible employees. Over the last few years the ATO has been providing information to various sub-industries they believe are at high risk of not paying super to their eligible employees. Generally they commence a six to twelve month targeted communication and education campaign to help them understand their obligations. As has been outlined in the Compliance Program, the high-risk industries that have been identified this year are: • accommodation (for example, receptionists and hotel staff) • accounting (for example, accountants and accounting clerks) • computer system design and related services (for example, software and applications programmers and ICT managers). The ATO would like to get your opinion on the channels and publications which would provide them with the best reach into each sub-industry identified. • • • What do you think is the best way to provide information to each industry so they hear the messages? What channels as a business do you listen to? If the ATO was aiming to educate your industry group, how would you prefer to receive this information?

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