Additive Manufacturing

Ecosystem & Business Models

Harinderpal (Hans) Hanspal
hans@thing.company

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
Buyer expectations of B2B and B2C electronics products and services
is shifting regardless of industry

Shorter Product Cycles

Hyper Personalized
& Updates

No Ownership and
Privacy and Security
Single SKU

CUSTOMER
EXPECTATIONS

Planet Friendly and Direct from

Sustainable Manufacturer

"Set and Forget"

Quick Deployment
Operations

(c) Thing Company llc | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal

Buyer expectations are driving OEMs to new business models requiring
lean and agile processes across the product lifecycle

New Product
Design
Introduction

Engineer Scale
Build
Production

Retire Sales Channels

Refurbish Freight-In
PRODUCT
Resell LIFECYCLE Warehousing
End-of-Life Distribute

Recycle Freight-Out

Maintain Deploy

Repair Operate
Service

(c) Thing Company llc | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal

 Not all physical products are created equal

SENSOR WATCH PHONE TURBINE AUTOMOBILE AIRPLANE

< 10 components 10s components 100s components 1000s components 10,000s components 100,000s components

Low Complexity/Mix High Complexity/Mix

High Volume Low Volume
1-10 Year Product Lifespan 10+ Year Product Lifespan
Low Product Unit Cost High Product Unit Cost
Low Customization High Customization

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
 Physical products are made up of many components that need to be
DESIGNED, SOURCED, FABRICATED and ASSEMBLED

MECHANICAL ELECTRICAL ELECTRONICS CONNECTIVITY SOFTWARE PACKAGING

Metal, Plastic, Fabric, Screens, Cables, Sensors, Ports, Antennae, Embedded, Edge, Branding, Materials,
Wood, Glass, Power Sources, Semiconductors, Wired, Wireless Mobile, Cloud, Interactive, Flexible,
Composite Batteries Integrated Circuits, External Data Sources Smart
Printed Circuit Boards
, Storage

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
Getting from Idea to first FINISHED PRODUCT takes CAPITAL, TIME &
SKILLED WORKFORCE

Time 12-18+ Months 18-24+ Months

Design & Prototype & Pilot Small Batch

Idea Scale
Engineer Test Product Run Ramp Up

Non-Recurring Engineering & Tooling Costs

Costs
Inventory Costs (Raw, Work-in-Process, Finished Products, Spare Parts)

(c) Thing Company llc | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal

Commercial and Open Source hardware & software technologies
enable OEMs to build prototypes and finished products FAST, COST
EFFECTIVELY and full of RICH (SMART) FEATURES

Device & Edge

New Materials & Hardware Dev Kits, Power Sources & Battery
Connectivity
Additive Manufacturing Sensors & Electronics Technology
Technologies

Embedded, Edge &

Embedded & Edge Device-to-Cloud IoT Human-Machine
Cloud AI/ML Platforms &
Software Platforms Platforms Interfaces
Applications

(c) Thing Company llc | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal

 New Materials & Additive
Manufacturing

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
 Mechanical parts can be manufactured using TRADITIONAL
(SUBTRACTIVE, FORMATIVE), and ADDITIVE Manufacturing Methods

Subtractive Manufacturing Formative Manufacturing Additive Manufacturing

Making objects by removal of material by Uses processes like injection molding, die Process of joining materials to make objects
milling, drilling, grinding, carving, etc., from a casting, pressing, and stamping to form from 3D model data, usually layer upon
bulk solid to leave a desired shape materials into the desired shape. layer.

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
Additive Manufacturing eliminates many constraints in getting from
idea-to-scale manufacturing using traditional methods

Traditional Additive
Manufacturing Manufacturing
Production Time Long Short
Mass Production Yes No
On-Demand No Yes
Material Waste Increased Reduced
Complex Structures No Yes
Customization Low Infinite
Prototype Costs High Low
Finished Product Costs Low High
Labor Costs Increased Reduced
Part Inventory Needs High Low
Part Consolidation No Yes
Weight and Durability Improved No Yes

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
3d printing applications exist at every stage of the product lifecycle
and across industries

Prototyping ELECTRONICS ORTHODONTICS SPACE HELMETS

Tooling
MEDICATION SHOE SOLES CERAMIC ART

Functional Parts

FOOD JET ENGINE NOZZLE HOUSE

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
 Additive Manufacturing (AM) uses different forms of raw materials and
binding processes to build physical products layer by layer

AM Materials AM Binding Processes

Powder
•Laser Fusion/Sintering, Electron Beam Melting,
Binder Jetting, Powder + Laser

Metals Plastics Polymers Glass

Liquid
•Laser Polymerization, Light Projection
Polymerization, Material Jetting

Filament
Fabric Wood Ceramics Bioink
•Fused Deposition, Wire + Electron Beam

Sheet
•Ultrasonic bonding, Laser Lamination
Bone Medication Skin Food

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
COVID-19 was a showcase for additive manufacturing and the
benefits of decentralized and local manufacturing at scale

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
 The Additive Manufacturing Market is expected to grow rapidly

https://www.3dprintingmedia.network/the-additive-manufacturing-market-2019/
https://amfg.ai/2020/01/14/40-3d-printing-industry-stats-you-should-know-2020/

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
The Additive Manufacturing ecosystem is made up of EQUIPMENT,
MATERIALS, SOFTWARE, SERVICE PROVIDERS and MARKETPLACES

3D Printing Machine Post Processing 3D Scanning

Material Suppliers
OEMs Equipment Equipment

Design-to-Scale
Service Providers Marketplaces
Software

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
 AM Ecosystem: 3D Machines and Materials

Polymers Metals Electronics Ceramic Composite Desktop

Materials 3D Printers

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
 AM Ecosystem: Post Processing Equipment

Support & Resin Cutting and

Cleaning Surface Finishing Coloring Hardening
Removal Machining
Processing
Post

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
 AM Ecosystem: 3D Scanning Equipment

Reverse Face Body

Quality Inspection Rapid Prototyping
Engineering Scanning
3D Scanning

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
 AM Ecosystem: Additive Manufacturing Ecosystem Software

•3D Geometry Design •Optimize Design for •Part Orientation •Manufacturing •Process Monitoring •Data Protection
•AM-specific CAD AM •Support Generation Execution Systems •Inspection •Encryption
•Generative Design •Optimize •Near-net shape •Enterprise Resource •Traceability •Rights Protection
Manufacturing Process expansion Planning
•Finite Element Design •Nesting •Product Lifecycle
•Computational Fluid •Slicing and Toolpath Management
Dynamics Generation

Quality
Design Simulation Pre-Processing Manufacturing Security
Assurance
Manufacturing
Software
Additive

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
 AM Ecosystem: On-Demand Fabrication “As-A-Service”

SHEET METAL INJECTION URETHANE

3D PRINTING CNC
FABRICATION MOLDING CASTING
On-Demand
Fabrication

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
 AM Ecosystem: Download-and-Print Marketplaces

Board
Medical Construction Education Cosplay
Games

Interior Musical Fashion Electronics

Spare Parts
Design Instruments and Jewelry and Tech
Marketplaces

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
 AM Service provider ecosystem extends beyond part fabrication

Industrial Design 3D Scanning Research & Policy and

Maker Spaces
Services Services Education Legal

(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal
 Thank You

Feedback?
Harinderpal (Hans) Hanspal
hans@thing.company
(c) Thing Company LLC Confidential - Do Not Share | Harinderpal (Hans) Hanspal | hans@thing.company | @hanspal