She has been the name on all the newcomer award nominations, obtained a huge online following and
has the most highly anticipated album of the coming year. The seventeen year old from Manchester has taken the music world by storm. Born and raised in a suburb of Didsbury, the eldest of three siblings, she began her serious interest in music at the age of thirteen and started to pursue song writing aged fifteen. Her talent progressed but her lack of confidence held her back from performing her work in front of others. She was actively encouraged by her family, particularly her father Chris Viney, who possesses strong connections within the music industry and hoped for her to be recognised for her gift. Eventually she began to post videos of herself performing on the social networking site MySpace and soon acquired a small legion of loyal fans, eager for her success. As her following grew, she began to perform for small crowds around Manchester receiving praise for her music. Signing to Moshi Moshi Records in February 2010 (after a little advice from her father) sparked keen interest among many, not least of all Radio 1 DJ Zane Lowe. Since the glowing review during his show and a sneak preview of debut single ghost , Izzy s profile has rocketed, earning her nominations for just about every newcomer award around, and mountains of speculation as to what we can expect from the teenager in 2011. She currently shares her time between London and her native Manchester. We caught up with the very excited rising star between recording sessions for her debut album; to find out how newly acquired fame is treating her. So Izzy, How s the album coming along? Really well I think! It s taken a lot of work and I want to get it exactly right, because this is the first chance I get to really show what I ve got to offer. It s a bit different from filming myself singing in my room but it s been a great experience so far. I just hope people enjoy my music. How would you describe your music? Well really at the minute it s changing all the time, but I think right now it s just me saying what I think and feel. I don t really have a message to put across or many experiences to draw from, I am only seventeen, so if I m just walking down the street and I see something that makes me think then I try and draw inspiration from it. And well the music is the same, if I get a tune in my head that I really like, I just think that other people would enjoy it too so I put it to some lyrics and see what happens. What made you want to make music your career? I m not going to say I was one of those kids who could sing before they could talk because I wasn t. I suppose with my dad around, music was always going to be a big part of my life although I never expected it to be anything like this. But when I was thirteen I went through a phase of just being obsessed with all kinds of music and I suppose that s how I ve been since. I know it sounds cheesy but I just think that listening to the right song at the right moment can make you feel so good, and I suppose I started to make my own because I wanted people to feel the way I do about music. What s your reaction to all the hype surrounding you at the minute? I think it s just a bit strange because I m not used to anyone other than friends and family caring what I ve got to offer, it s always just been me trying to prove myself as an artist, and now that s all changed because people are excited to hear my music. How did you feel after Zane Lowe s review of you at your first performance in London? I was so nervous about that gig, because I d never performed outside Manchester really and from what I d heard the London music scene is much tougher to make an impression on. I was really just glad that the crowd seemed to enjoy it. When I heard Zane Lowe had been there I was worried, because I didn t
feel I was ready to show someone like him what I can do. And then he played Ghost on his show and was saying all these nice things and it was just surreal. Do you worry about the comparisons to other artists? What would I worry about? If anything, for them to compare me to someone who has been successful is a compliment. I can see how it puts pressure on me because of what people expect but I think since I ve signed to the label, I ve realised I can t please everyone. That s what I ve always been really scared of, that no one would want to listen to my music, but now I just make the music I like and hope that everyone agrees. So far this has worked, so I ll do this until it doesn t. Plans for 2011? Well, I ve got so much lined up. The single is released next week and then the album will be out in a few months hopefully. I ve been asked to perform at a few festivals during the summer as well so I m really looking forward to that, because I m a huge festivals fan. Then I think I m touring across the UK during the autumn, but I m hoping to stick to small venues. My music works better that way and I prefer being able to speak to my audience. Plus who knows if anyone will come? Festivals line ups and touring before you ve even released a single, that impressive at just seventeen. I know! It s unbelievable and I think we ll have to see how it goes. I am pretty young still and I still like to just be a teenager, so sometimes working is hard but I love it and I don t want that to stop, I m just really pleased I ve got the opportunity to do this. With a promising 2011 on the cards, we re predicting big things for Izzy Viney. She s a force to be reckoned with and has the talent to match. She has the ability make a wave in the music industry and we ll be watching her closely as her success inevitably soars to new levels.