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0 BACKGROUND TO THE STUDY The United States Department of Agriculture estimates that about half of each food dollar spent in this country is for food prepared outside the home. That means large quantities of food are purchased by operations that prepare meals for American Consumer ( Iowa State University). Rising food costs, food safety, health conscious consumers with shifting tastes and a tough labor market define the food service industry. Restaurants have to find ways to become masters of operational efficiency while at the same time building customer loyalty. Effective talent management can be the secret ingredient to success (Talent Drives Performance) . This research focuses on the reasons and solutions why College Food Court is preferred compared to International Cafe by Legenda students. Students more preferred College Food Court because of variety of choices food and beverages and the price are reasonable. Furthermore, it has many ways to attract students to go to College Food Court. 3.0 STATEMENT OF THE PROBLEM The literature review has revealed that more student go to College Food Court. It is because there are many disadvantage of International Cafe. As we can see at International Cafe, the service to the students are not friendly. They not treat the customer as they should treat. Furthermore, the cleanliness at the cafe is dirty. There a lot of flies. It shows that, the cafe is not take the precaution of the students health. However, a major problem with this condition is that sometimes the price of the food and drink are not reasonable. Besides that, everyday they serve limited types of food.
0 RESEARCH QUESTION: The study aims to answer the following research questions about the College Food Court is preferred compared to International Cafe: 6. 5. 5. it takes more flies and it will make the food is unhealthy.0 OBJECTIVES OF THE STUDY The specific objectives of the research are: 5.1 To analyses the favored place of the students.4. scatter system serveries first established a presence on college and university campuses years ago.2 To investigate the advantages of College Food Court.2 What are the advantages of College Food Court? 7. 6. it’s the integration of the dining activity into the food preparation activity so that food is put on stage as part of a show while students are dining. . The array of food choices they make available to diverse trend conscious institutions.0 PURPOSE OF THE STUDY The research will seek solutions for International Cafe to improve the quality of the cafe and to attract more student to go to the cafe.1 Which place do most of the students go? 6. It is not a good idea. make today’s sophisticated food service market places a natural fit for the campus sector. Toby(2003) mentions.0 LITERATURE REVIEW 7. In his paper.1 E&S Goes to ‘ Market’ at College Food Court This study conducted by Toby Weber(2003) has revealed multi-service point. When the food is show like a buffet.
2008) it was argued that. College Food Court or International Cafe. Nonetheless. consumers show different attitudes toward food at home and away from home. The participants consists of 30 females and 30 males. The second section will be tested on the opinion and suggestion to improve the College Food Court. It is found that.Home: Effects of Dining Occasion and the Number of Menu Items In a recent study ( Boo et’al.2 Healthy Eating Away.7. However. consumers are reported to be increasingly concerned about their health. The sample consists of 60 students taking Technical English as a foundation studies requirement subject in Legenda College. It also a survey to ask a which would choose.0 METHODOLOGY The research methodology. this was undertaken to examine the effects of menu items and dining occasion on the menu selection among consumers.from. this study also offers some insights into the food categories and cooking methods favored by consumers. They ranged from 18 to 21 years of age. The first section of the questionnaire is to analyze the pros and cons of College Food Court and International Cafe. sometimes the food that offered are unhealthy and the number of healthy eating is limited. 8. The instrument in use for this research is merely the questionnaire which contains two sections and 20 questions. . With further added. like the data and participants was designed based on the research questions and the theoretical framework of the study.
H. The importance of this research will give insights for International Cafe to be able to serve better ranges and food beverages to the students of Legenda College in compare to College Food Court. Toby Weber (2003) E&S Goes to ‘Market’ at College Food Court.fesmag. Paper presented at University of Wisconsin/ Oskhosh (Online) Available at www. L. . 10.html.com/article/CA6507401. ( accessed 15 May 2009).0 SIGNIFICANCE OF THE STUDY The research is to improve the lacks of International Cafe.T and U.my/761/-15k (accessed 15 May 2009).upm.BIBLIOGRAPHY Boo.edu. Fatimah (2008) Healthy Eating Away-fromHome:Effects of Dining Occasion and the Number of Menu Items: International Food Research Journal 15(2): 201-208 (Online) Available at psasir.9.C and Chan.