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Class Sessions: Section 0201 Tuesday and Thursday 8:00 to 9:15 a.m. Section 0301 Tuesday and Thursday 9:30 to 10:45 a.m.
University of Maryland, College Park COMM352: Specialized Writing in Public Relations Spring 2011
Location: EGR 3140 (Glenn M. Martin Hall, AT&T Teaching Theatre) Instructor: Rowena L. Briones, M.A. Email: firstname.lastname@example.org Office Hours: 11:00 a.m. to 12:00 p.m. Thursdays (in SKN 2100) 4:00 to 5:00 p.m. Mondays (on Skype) By appointment Office: Skinner Building Room 2100 Instructor’s Social Media: Twitter: @RLBriones (Class Hashtag: #COMM352) Skype: RLBriones Blog: http://prismaticperspectives.wordpress.com LinkedIn: http://www.linkedin.com/in/rbriones Facebook: http://www.facebook.com/rbriones Foursquare: http://foursquare.com/rlbriones Delicious: http://www.delicious.com/briones2 YouTube: http://www.youtube.com/rbriones2 Brazen Careerist: http://www.brazencareerist.com/profile/rowena-briones PROpenMic: http://propenmic.ning.com/profile/RowenaBriones774 COURSE DESCRIPTION This public relations advanced writing course introduces students to the role of new media, and writing for new media, in the practice of public relations today. Through in-class and external exercises and assignments, students expand their knowledge and hone their writing skills. Students will be expected to have already learned public relations theory (COMM350), communication theory (COMM250), basic skills in news writing (COMM231), news editing skills (COMM232), and basic public relations writing (COMM351). This class builds on these past courses as the groundwork to produce quality public relations materials. Prerequisites: Grade C or better in COMM 351; For communication majors only.
LEARNING OBJECTIVES The main purpose of COMM352 is to give students’ knowledge of the use and influence of new media in public relations practice by expanding their ability to write using new and traditional media platforms and tools. Specifically, this course offers students the opportunity to:
Improve their overall public relations writing skills; Learn the public relations uses, strengths, and weaknesses of various new media communication technologies; Gain the critical analysis skills to effectively critique organizations’ new media writing and use; and Produce quality written materials for a starter portfolio of new media writing and analysis. READINGS
Required Readings Associated Press Stylebook (2010) – either print or online subscription version Read a daily newspaper each day, preferably The Washington Post and/or The New York Times, and come to class prepared to discuss major national and international events covered by major media outlets. Required readings will be posted on Blackboard, instructor’s delicious site, or distributed in class or through e-mail. COURSE POLICIES Communication With Instructor Email is welcome and appropriate for minor questions or relaying brief (but necessary) information to the instructor. More complex information related to class discussions or assignments should be obtained through scheduled office hours or by appointment. The grades, use office hours or schedule an appointment.
instructor does not check email constantly and can take up to 24 hours to respond to email. No grades will be given out via email. If you wish to discuss your
Professionalism - Attendance, Participation, And Late Assignments Treat this course as if it is your job to show up to every class meeting, on time and prepared. Being prepared means having done the readings and writing assignments completely and carefully, raising thoughtful questions, and contributing substantially to discussion. Participation is expected regardless of work schedules and other commitments and coursework, so be timely and courteous. You are expected to attend class at every meeting, but if you have to miss course material for any reason, ask a peer to share with you what you missed. Do not ask the instructor to send you lecture notes or instructions on assignments. Attendance is expected at every class. If you miss class on the day of an assignment, project, or in-class exercise, you will lose all of the points from that work.
While absences will not be used in the computation of grades, the instructor will note them. It is imperative that students attend each class in order to satisfy the in-class participation and assignments required for satisfactory completion of the course. There will be graded in-class activities without advance notice. Therefore, unexcused absences will affect a student’s grade in the course if they impede the student’s ability to successfully complete all the assignments and activities that are evaluated as part of the final grade. Students who miss an assignment deadline due to illness or family emergency must notify the instructor within one day of the exam or assignment in question. Failure to take an exam or turn in an assignment at the scheduled time without explicit approval by the instructor and without notification to the instructor within one day of the exam/assignment will result in a score of 0. Excuses for illness and emergencies require documentation from appropriate sources within one calendar day of the student’s return to class. Appropriate sources include medical professionals, obituaries, a receipt from the tow-truck driver, etc. All notes must include phone numbers for verification. Written excuses will not be accepted after the third calendar day, and the absence will be considered unexcused. If your absence will be longer than three days, please notify the instructor by email or in person. Any student expecting to miss an assignment, exam, or in-class activity must have instructor approval at least one week in advance. If you must miss a class and have discussed it with the instructor first, it is your responsibility to turn in early any assignments that would have been due that day and find out early from classmates what you missed so that you can come prepared to the next class. Do not email the instructor and ask what you missed. New Media and Technology Policy for Course This class is unique in its focus on new media which is, by nature, somewhat public. Some course communication will be conducted on COMM352’s personalized social networking site on Ning (http://umdcommpr.ning.com). Each student is required to create a profile (My Page) on Ning and to participate as directed by the syllabus and the instructor’s directions in class. ELMS and Blackboard will also continue to be a useful place to find materials. You will receive an emailed invitation to join the Ning site that is an umbrella collaborative platform for all COMM352 sections. You will be added as a member of our section so that you can receive section-specific information from the instructor. The instructors are administrators of the site and will moderate comments where appropriate. While the course content and delivery includes new media platforms and tools, your use of technology and new media should directly relate to class activities and discussions. Cell phones and mobile devices should be turned off during class. Do not text or read e-mail on mobile devices during class.
In order to facilitate a classroom that is conducive for learning, computer use and Internet access will only be made available for the purposes of in-class writing, research and particular activities. Furthermore, it is expected that students show consideration for others’ questions, opinions and feedback and afford each other a quiet venue through which to learn during instruction as well as student and guest presentations. If you consistently talk during class, sleep, use the computer for personal activities (e.g., IM, personal e-mailing, using the Internet for non-class-related information, etc.), or disrupt the flow of class in any way, your professionalism and participation grades will be lowered. Furthermore, I do not need to notify you of your performance in this area.
Class Blog/Social Network Site Policy
It is expected that you follow these guidelines for class new media purposes: 1. You will write thought provoking posts displaying your ability to understand the material, think creatively, and write content for a new media audience. 2. You will delete any comments that are unethical, disrespectful, or otherwise hurtful toward a specific individual or a group. 3. You will respect different points of view even when they differ from yours. If you can provide a critical, intelligent argument against someone’s opinion, you are open to do so as long as you do not violate other guidelines (e.g., #2 and #4). 4. You will not personally attack any individual, group, or organization. Personal attacks include hate speech, threats, or outright disrespect for an individual’s or group’s culture, religion, race, ethnicity, disability, gender, or sexual orientation. 5. You will not violate domestic or international copyright laws. You will provide links and/or citations to content you reference or include in your writing. Late Assignments Assignments must be turned in at the beginning of class on the day they are due. You are expected to walk through the door ready to turn in your assignments. This is a sign of professionalism. NO late assignments will be accepted. If you have an unexcused absence on the day you are expected turn in an assignment or present, you will fail that assignment. In-Class Exercises In-class exercises will be completed during class time and will not be announced ahead of time. Exercises will hone creativity, teach relevant skills, and assess knowledge of the topics and reading materials. Exercises may involve or test comprehension of readings, lectures, grammar, spelling, or punctuation rules. If students are late or miss an exercise, they will not be able to make them up. Grammar, Punctuation, Spelling This is an advanced writing course and, therefore, grammar, punctuation and spelling will be rigorously assessed in every assignment and activity in this course. Points will be deducted for errors in grammar, punctuation and spelling.
Absences Attendance is expected at every class. It is your responsibility to complete ALL assignments, including in-class activities, quizzes, and major assignments on time. If you miss class on the day of an assignment, project, or in-class exercise, you will lose all of the points from that work. If you have an excused absence and you wish to receive credit for an in-class activity, quiz or major assignment, you must check ELMS and complete the assignment(s) by the end of the class period. I will not re-open assignments to allow make-ups upon your return to class. Excused absences may include religious observance, participation in university activities at the request of university authorities, illness, or compelling circumstances beyond your control. You must provide evidence of legitimate reason for absence. When you miss a class, please obtain notes and assignments, etc., from other classmates. Do not email the instructor and ask what you missed. Regardless of reason for absence, you will still be required to submit assignments and exercises that are part of the final grade assessment by the due date. UNIVERSITY POLICIES Academic Integrity The university has approved a Code of Academic Integrity available in full online at http://www.inform.umd.edu/jpo/. In general, the Code prohibits students from cheating on exams, plagiarizing papers, submitting the same paper for credit in two courses without authorization, buying papers, submitting fraudulent documents, and forging signatures. Listed below are some important clarifications of these acts: information or study aids in any academic exercise. Fabrication. Intentional and unauthorized falsification or invention of any information or citation in an academic exercise. Plagiarism. Intentionally knowing or representing words or ideas of another as one’s own in any academic exercise. You must identify every direct quotation by quotation marks and include the source. Promptly acknowledge the source for material that you use. Journalists want to double-check your sources anyway so you should get into this habit now. Facilitating Academic Dishonesty. Intentionally or knowingly helping or attempting to help another violate any provision of the university’s Code of Academic Integrity.
Cheating. Intentionally using or attempting to use unauthorized materials,
honor that I have not given or received any unauthorized assistance on this assignment/examination. For every writing assignment completed outside of class time,
Honor Pledge The University has a nationally recognized Honor Pledge, proposed and administered by the Student Honor Council and approved by the University Senate, which reads: I pledge on my please write, sign, and date the honor pledge on the cover page. If this does not appear on assignments, I may meet with you to discuss why.
University Policy on Sexual Harassment According to the University of Maryland Policy and Procedures on Sexual Harassment, sexual harassment is defined as: (1) unwelcome sexual advances; or (2) unwelcome 5
requests for sexual favors; or (3) other behavior of a sexual or gender-based nature. Please consult http://www.president.umd.edu/policies/docs/vi-120a.pdf for more information on policies, available resources, and contact information for incidents. Incomplete Grades The grade of “incomplete” is only provided if student work has been satisfactory and when, because of illness or other circumstances, a student has been unable to complete a small portion of course work, which can be subsequently completed within one academic semester following the course semester. Religious Observances If you expect to miss class because of a religious observance during this semester, inform me verbally and in writing within the first two weeks of the semester. You will receive an opportunity to make up missed assignments. Accommodations of Special Needs The University of Maryland is committed to making reasonable accommodations to individuals with disabilities that Disability Support Services has documented (Susquehanna Hall on the 4th Floor; 301-314-7615). Please let me know about any special accommodations for this course by contacting me within the first two weeks of class. If you have a disability, it is your responsibility to let me know so that I may make reasonable accommodations. If you need special testing arrangements, you need to make these arrangements with DSS prior to the scheduled test. Obtain the necessary form(s) from DSS. This is the student’s responsibility, not the instructor’s. If the instructor is not made aware of the disability within the first two weeks of the semester, accommodations may not be possible and the student will be subject to the same testing conditions as the rest of the class. H1N1 Flu Prevention and Preparedness What you should do to prevent getting sick from the flu: Get vaccinated: young adults up to 25 are priority for new vaccine against this flu. Wash hands frequently with soap and water when possible. Cover nose and mouth with a tissue when coughing or sneezing. Use your shirt sleeve or elbow to cover nose and mouth instead of your hands, if no tissue available. Purchase and carry your own hand sanitizer, to use after each class and other public areas. What you should do if you become ill: Stay home when sick. Stay away from your classes and limit interactions with other people (self-isolation) for at least 24 hours AFTER you no longer have a fever without fever-reducing medication. Because this class has an online component, I will send out instructions via e-mail about how to proceed with class if we are unable to meet in person for any reason, including H1N1 flu prevention or response efforts. 6
MAJOR ASSIGNMENTS AND GRADING Here are brief descriptions for the major written assignments in this course. More details and grading rubrics will be posted on ELMS. They will also be discussed in detail in class. All major assignments are to be uploaded onto ELMS unless otherwise directed. Weekly Blog Posts Every Thursday starting on Week 2, you will be responsible for posting a blog post onto our class blog: http://umdsocialmediapr.blogspot.com. These weekly blog posts can be one of the following: A reflection of the week’s readings, critically engaging the materials rather than merely summarizing it. These posts should include how you can apply the readings to real life; An observation of social media’s impact on PR. This can be a review of an article, a personal anecdote, or something found in media and popular culture; or An examination of a new media technology. This can be done through case examples, media stories, or articles found on the web. In addition to posting the post on our blog, you must also upload a copy of the post onto ELMS to receive credit. You are required to post 10 blog posts this semester, meaning that you have 3 free weeks should you forget to post, get sick, have an excused absence, etc. NO late blog posts will be accepted. Posts will be graded on the following: Quality: Posts are substantive (thoroughly developed – roughly 300-500 words) Self-presentation: Post are well written (organization, grammar, spelling) Thought leadership: Posts demonstrate your understanding of the topic/issue Attribution: Posts link to all facts, figures, quotes and statements used Level of engagement: Post encouraged comments; you commented on others’ posts
Many thanks to Dr. Corinne Weisgerber at St. Edward’s University for originating the grading criteria for this project.
New Media Case Study
During the second week of classes, you will sign up to present to the class a case study of how an organization utilizes a new media platform or tool (e.g., wiki, blogging, microblogging). You are encouraged to choose a day with a topical focus that relates to your past job experience, current internship, or future career field. The presentations will be 7-10 minutes long and must incorporate multi-media or new media in some way (PowerPoint, Prezi, SlideShare, YouTube, Internet, etc). Students arriving late are not to disrupt presentations but are to remain quietly outside the classroom until the speaker is finished. Anyone needing to leave early should inform the instructor before class and sit near the door.
Write a 4-5 page, double-spaced white paper report on the new media case study that you present. This paper should be written from the perspective of a public relations agency that is recommending how organizations can use the new media technology. This paper should include significant research (can be academic, trade, or popular press sources) on the new media platform or tool in order to provide the client with a top-level, practical understanding of the technology. Use the report to help potential clients understand how organizations are using the technology, its potential strengths and weaknesses, and any specific examples you can provide. You may use bullet points, charts, graphs, images, and headings as appropriate to make the report readable and visually interesting.
In addition to the full paper, write a blog post on the new media platform or tool for the class blog on Ning. This should be written in a significantly different style and voice than the white paper. Include links where appropriate. Your classmates (current and future public relations practitioners) are your audience for the post, so make sure it is written in an accessible, interesting, and relevant voice for them. Both the report and blog post are due one week after your selected presentation date. Organizational New Media Analysis
New Media Communication Audit
Choose an organization to “audit” on its new media communication use (at least what you can find externally). Write a 2-3 page summary report on how that organization is using online tools to conduct public relations (e.g., communicate with its publics). How does the organization use those platforms differently/similarly to communicate the same message or about the same issue/event? What publics does the organization seem to be focused on? What strengths, weaknesses, opportunities, or threats do you see with what they’re doing? Building off the new media communication audit you conducted, demonstrate your learning over the course of the semester by making recommendations for improved new media use by the organization you chose. In order to offer a valid critique and substantive recommendations, you must first have a thorough understanding of the organization, the industry, and new media in the field. You will gain this knowledge through monitoring the blogosphere and interviewing an influential blogger. Throughout the semester, you will choose and monitor blogs that may impact the organization. The interview with the influential blogger will help you to understand how the organization is viewed in the industry, as well as how new media may be used to reach the organization’s publics. Make a strong case that draws on evidence from readings, course discussions, cases/examples, and outside sources. Write the 4-6 page report as if you were an external public relations consultant for the organization. You may use bullet points, charts, graphs, images, and headings as appropriate to make the report readable and visually interesting.
Recommendations of Organizational New Media Use
Plan, shoot, edit and create a short video with the potential to “go viral.” Develop a concept and script that fulfill a strategic need for your organization. Students will have the option of working in teams of 2-4. The chosen media should be between 1-4 minutes long. When we say online videos, we are not talking about television advertisements. They are online videos that would be used for public relations purposes. Examples include: commemorations, crisis responses, introductions (either staff, products, organizations, etc.), promotions, calls to action, etc. Some tips and technical notes: Use a Flip video camera or something similar to shoot your video. You may use your own, or request to sign one out from the University. Prominently mention/show the organization so viewers know what the video is about if unfamiliar with the organization You must include credits at the end that lists all team members (if working in a group) Any music or material used must be done so legally – provide credit for work used You will post the video on YouTube. Make sure to write a short description and provide key words to tag the video. Our YouTube channel is UMDCOMM352 (the password will be provided at a later date). In addition, to hand in with the video file, you must write a one-page, single-spaced memo that explains: The strategic need; What the organization hopes to gain from producing this media piece; Who the target audience is; and A breakdown of work by team member (if working in a group).
Many thanks to Kaye Sweetser from University of Georgia for originating this project.
MIDTERM: Writing Translations During class on the day of the midterm, you will be provided with five official press releases. You must choose two of these press releases to translate into different new media forms. The same basic message (though obviously different amounts, detail, and style) from the press release must be “translated” into the following forms for that organization: 1. 2. 3. 4. Official website copy Post for the organization’s blog Post for the organization’s Facebook page Twitter microblog post
You will also include a one-page, single-spaced memo to “management” explaining your strategic choices for these translations.
Final Exam Your final exam will be held during finals period. The exam will be cumulative and will be an application of all the assigned readings (even if we did not necessarily discuss them in class), lecture material, and any material our guest speakers or other students contributed in class. Participation Class discussions, in-class exercises and writing, and online engagement will provide the venue for learning, feedback, and point accumulation toward your final grade. Participation also means demonstrating that you have completed the assigned readings and that you are playing an active role by contributing your thoughts, reactions, and opinions about the class topic. Exercises may include quizzes, research assignments, practice writing exercises, and peer evaluations. Grading Project New Media Tool/Platform Presentation New Media Tool/Platform Paper and Blog Post New Media Case Study Total New Media Audit Recommendations of Organizational New Media Use: New Media Technique: Viral Video Organizational New Media Analysis Project Total MIDTERM: New Media Translations Final Exam Weekly Blog Posts (10 posts at 10 points each) Participation: Includes in-class exercises and writing Grand Total Point Value 50 100 150 100 150 50 300 150 200 100 100 1000 My Grade
Includes blog monitoring and influential blogger interview
Criteria The instructor will evaluate work according to the criteria established in this syllabus in addition to guidelines provided in class discussions and assignment descriptions. The instructor will assign points for original work handed in according to the following system (subsequent work may be evaluated more stringently if the instructor’s suggested edits are not addressed in other projects). The instructor will take into account the following when grading assignments: Accuracy of content Evidence of strategic, in-depth thinking and analysis Mechanics (e.g., grammar, spelling, punctuation) Organization of ideas and writing quality, such as flow, paragraph format, thesis sentences Creativity Professional appearance Conformance to AP format, style guides, and the standards covered in class Conformance to assignment instructions 10
Final grades will be based on accumulation of points. The following scale will be used: 966- 1000 = A+ 933 - 965 = A 900 - 932 = A866- 899 = B+ 833 - 865 = B 800 - 832 = B766 - 799 = C+ 733 - 765 = C 700 - 732 = C666 - 699 = D+ 0 – 599 = F 633 - 665 = D 600 - 632 = D-
Extra Credit Students in this class may receive a maximum of 20 extra credit points throughout the course of the semester, as opportunities will be announced as they arise. Since UMD is a research institution, from time to time there may be opportunities for you to earn extra credit by participating in research studies. However, there are no guarantees that extra credit will be offered. Research studies must be completed in the Department of Communication participant pool (i.e. SONA). You may receive 10 points for every one hour of extra credit participation (10 points = 1 hour; 5 points = 30 minutes or less). There are 2 types of studies: ½ hour studies (i.e., online survey studies) are awarded 5 points, and 1 hour studies (i.e., in-person experiments) are awarded 10 points. You may accumulate a maximum of 10 extra credit points per semester for completing SONA studies. Extra credit may not be made up, so you must participate when it is available. These opportunities will be posted online at http://umcommunication.sona-systems.com.
Please Note: Twenty extra credit points can significantly improve your grade. Thus, I adhere strictly to accumulated point totals and I do not round up borderline grades. You are responsible for tracking your grades on ELMS and meeting with me early in the semester if you are concerned about your grades.
Grade Appeals If you have a question or problem with a grade or exam question, you have 48 hours after the assignment is returned to you to seek an answer/possible change or the grade stands. Issues will not be discussed during class time. Your question or appeal must be stated, in a written letter, citing your position and why you feel the mark is incorrect. Turn the appeal in to the teacher or e-mail within the stated time frame. You will be provided with a timely response. The instructor reserves the right to lower grades if previously undetected mistakes are discovered at any point in the semester. Do not ask for extra points or to have assignments re-graded. It is unfair to your peers and unprofessional to ask for credit you have not earned.
CLASS SCHEDULE AND HOMEWORK No “make up” projects are allowed if you miss the scheduled deadline YOU WILL FAIL THIS CLASS IF YOU MISS A MAJOR ASSIGNMENT DEADLINE Week Week 1 Class Date Tuesday, January 25 Thursday, January 27 Tuesday, February 1 Class Activities/Topics INTRODUCTION TO COMM352 What’s Due That Day
NEW MEDIA AND OUR LIVES NEW MEDIA AND OUR LIVES PART II
Student Information Sheet on ELMS Complete New Media Fast DUE: Bios and comments due on course site
Thursday, February 3 Week 3 Tuesday, February 8 Thursday, February 10 Week 4 Tuesday, February 15 Thursday, February 17 Tuesday, February 22 Thursday, February 24 Week 6 Tuesday, March 1
PR AND NEW MEDIA OVERVIEW
DUE: Blog post Readings on ELMS
PR AND NEW MEDIA WRITING Case study presentation: Presentation sharing (e.g., Slideshare) RESEARCH & ENVIRONMENTAL SCANNING Case study presentation: Wikipedia/Wikis NEW MEDIA & PUBLICS Case study presentation: Location-based social networking (e.g., Foursquare) NEW MEDIA & PUBLICS Case study presentation: Events (e.g., meetup.com) RELATIONSHIP MANAGEMENT Case study presentation: Social networking sites RELATIONSHIP MANAGEMENT Case study presentation: QR technology (e.g., bar code scanning) MEDIA /BLOGGER RELATIONS Case study presentation: microblogging (e.g., Twitter) 12
DUE: Blog monitoring report 1 Readings on ELMS DUE: Blog post Readings on ELMS Readings on ELMS
DUE: Blog post Readings on ELMS DUE: Name and contact info of blogger for interview Readings on ELMS DUE: Blog post Readings on ELMS DUE: Blog monitoring report 2 Readings on ELMS
Class Date Thursday, March 3
Class Activities/Topics MEDIA /BLOGGER RELATIONS Case study presentation: Blogs (e.g., Wordpress)
What’s Due That Day DUE: Blog post for this week choose and read 3-4 Bad Pitch Blog posts available here and post about what you learned from the posts about pitching blogs (e.g., best practices, worst practices, specific types of writing, etc.) Readings on ELMS DUE: New Media Communication Audit Readings on ELMS DUE: Blog post Readings on ELMS Readings on ELMS
Tuesday, March 8
ORGANIZATIONAL VOICE Case study presentation: Social media releases
Thursday, March 10 Week 8 Tuesday, March 15 Thursday, March 17
ORGANIZATIONAL VOICE Case study presentation: Search engine optimization EVALUATING NEW MEDIA Case study presentation: Social media analytics (e.g., Klout) MIDTERM: In-class exam – writing new media translations – students will be given two different clients and for each client’s message, they must write in four different platforms: (e.g., blog, Twitter, Facebook page, Web site official statement). Students must provide a brief memo to management explaining their strategic choices. SPRING BREAK – NO CLASS ISSUE MANAGEMENT/CRISIS MANAGEMENT Case study presentation: Document management and editing (e.g., Google Docs) ISSUE MANAGEMENT/CRISIS MANAGEMENT Case study presentation: Social media relations (e.g., Cision) 13
DUE: Blog post DUE: New Media Translations (In-class)
Week 9 Week 10
Enjoy your break! Readings on ELMS
Tuesday, March 29
Thursday, March 31
DUE: Blog monitoring report 3 DUE: Blog post Readings on ELMS
Week Week 11
Class Date Tuesday, April 5 Thursday, April 7
Tuesday, April 12 Thursday, April 14
Tuesday, April 19 Thursday, April 21
Class Activities/Topics NEW MEDIA LAW & ETHICS Case study presentation: Business/product reviews (e.g., Yelp) NEW MEDIA & DIVERSITY Case study presentation: Social bookmarking/ news sharing (e.g., Digg) NEW MEDIA & INTERNAL COMMUNICATION Case study presentation: Intranet NEW MEDIA & INTERNAL COMMUNICATION Case study presentation: Livecast (e.g., Skype) PUTTING IT ALL TOGETHER NEW MEDIA MANIFESTO Case study presentation: Photo/Art sharing (e.g., Flickr) WRITING FOR NEW MEDIA AUDIO/VISUAL PART I Case study presentation: Audio sharing/podcasting (e.g., Pandora) WRITING FOR NEW MEDIA AUDIO/VISUAL PART II Case study presentation: Video sharing (e.g., YouTube) NEW MEDIA FOR HEALTH Case study presentation: Text, mobile technology and apps NEW MEDIA FOR THE FUTURE WRAP-UP CLASS
What’s Due That Day DUE: Blogger interview Readings on ELMS DUE: Blog post Readings on ELMS Readings on ELMS
DUE: Blog post Readings on ELMS DUE: Draft of Recommendations for Organization’s New Media Use DUE: Blog post Readings on ELMS
Tuesday, April 26
Thursday, April 28 Week 15 Tuesday, May 3 Thursday, May 5 Tuesday, May 10
DUE: Blog post Readings on ELMS DUE: Script for Viral Video Readings on ELMS DUE: Blog post DUE: Viral Video onto UMDCOMM352 YouTube Channel DUE: Recommendations for Organization’s New Media Use DUE: Final Exam
FINAL EXAM PERIOD
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