Industrial Training Report Of SURAT DISTRICT CO –OPERATIVE MILK PRODUCERS UNION LTD

**** Prepared By :-

Shiroya Harshida A. Roll No.
**** Submitted University :Saurashtra University **** Guided By :Prof. B.P. Vekariya ****Institute :SHREE MAHILA B.B.A. COLLAGE Street No.2, Sardarpura, Joshipura – Junagadh -362 002

:- 39

Exam Seat No. :-

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Shiroya Harshida A.

DECLARATION
I Undersigned Miss. Shiroya Harshida A. Student of S.Y.B.B.A. Here by declare that all the details in the report on

“SURAT DISTRICT CO-OPERATIVE MILK UNION LTD” (Surat)
Is purely my own work and should not be given to any other university or institute for any other purpose.

Place: Junagadh Date:
______________________ (Miss Shiroya Harshida A..)

Roll no 39 (S.Y. BBA)

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Shiroya Harshida A.

Preface
As the Saurashtra University has fixed the subject namely practical study in which we have to under go the practical study of industry. For the above purpose, I have taken my industrial training at “ SURAT DISTRICT CO – OPERATIVE MILK PRODUCERS UNION LTD.”, which is situated at Surat for 15 days 24th Aug. to 8th Sept. this type of industrial training is necessary for getting the practical knowledge of our industry. I hope colleted all the necessary & essential general, personnel, marketing and financial information of this company during my training and I have extremely completed my training quite satisfactory. I have tried my level best for submitting necessary information about “SURAT DISTRICT CO – OPERATIVE MILK PRODUCERS UNION LTD.” I hope that the concerned authority will accept this report

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Acknowledgement

It is my pleaser to present this industrial training report of “SUMUL DISTRICT CO- OPERATIVE MILK PRODUCERS’ UNION LTD.”, which is situated at Surat, before you. I hope that will acknowledges this report I am very thankful to Shri Manubhai Amthabhai Patel (Chairman managing of this unit) for giving the permission for Industrial training. I am also thankful to various perssonel of the unit & training partners for their good co –operative during my training. My special thanks to the principal to this institute Dr. D.V. Gondalia for providing me this opportunity. I am also sincerely thanks to the Professors of my college for giving their valuable time in providing me the guidance. Thanking you. Place:- Junagadh Yours faithfully, Shiroya Harshida A. S.Y.B.B.A. (Roll No. 39)

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INDEX: ~
Sr. No. 1. 2. 3. 4. 5. Particular General Information Personnel Information Marketing information Financial Information Bibliography Page No. 6 to 28 29 to 52 53 to 87 88 to 113 114

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Particular 1.5 1.3 1.8 1.2 1. No.****INDEX Sr.12 Introduction History &Development of the Unit Name & Address of the Unit Milestone of Sumul Dairy Sumul’s Mission &Vision Statement Work area of Sumul Time keeping System Objective of Sumul Location of Office Administration Building Milk production Cycle Future Plan of Sumul 8 10 12 13 14 16 17 18 19 20 21 28 7 Shiroya Harshida A.4 1. .7 1.9 1. **** Page No.1 1.6 1.11 1.10 1.

This has necessary active development of “by product” market.736 liters of milk annually makes it the third largest union in the state after the AMUL and Mahesana dairy. The present milk procurement of 160. 8 Shiroya Harshida A.1. . Today’s Sumul enjoys the pride to serve milk and milk products to populous Surat city and surrounding towns of it.929. Sumul is holding strong brand equity in surat district and command more than 70% of the liquid milk in surat city.1 Introduction The Sumul district co-operative milk producer’s union ltd (SUMUL Dairy) is a co-operative endeavor committed to help marginal farmers and down trodden tribal to lead to a healthy life and better standard of living through scientific animal husbandry practices.5 lack liters per day. The present market of Surat for liquid milk is around 4. to make the distribute system fast and the delivered milk in time they have as many as 6ilk transportation routes and 1531 agents (1386 regular and 145 full time) The area of operation of sumul is the entire district of sumul.

shrikhand. Surat district is now firmly established as a milk shed and is growing from strength to strength. 9 Shiroya Harshida A. 1951. the Surat district co-operative milk producer’s union ltd. ghee. Hence. lassi. 1968 was a turning point fro sumul.Products so far introduced are paneer. Under sumul’s activities. Sumul consist of 13 board of directors one each of 13 talukas of Surat district and they from themselves elect the chairman. The total numbers of employees are about 1100 besides the contract workers. came in to existence on August 22. flavored milk. butter milk etc. sweet. SUMUL is trade name and literally meaning sound process. The formal commissioning of the pasteurization plant on March 17. .

At that time a person named Tribhuvandas Patel came forward to take the leadership. After booking at this Lal Bahadur Shatri took the visit of Ajampur village and promised them to provide with more money fro the systematic development of the dairy industry. Dr. Indian becomes independent in the year 1947. Kurien & Mr. During that time there was only one dairy “POLSUN DAIRY” which belongs to British’s and they use to give very less price for milk to the India Milkmen. in the meantime AMUL Dairy got order from the WHO to produce milk Powder from buffalo milk.2 History In the year 1939 Sardar Vallabhbhai Patel went and meet the farmers of Anand and told them that for the trade of milk the dairy was necessary. Transportation machinery & pressmen of milk at low cost and give importance. Kurien was appointed at this dairy. Kurien along with Tribhuvandas Patel took the leadership. NDDB started operation – 1 programmer for all dairies in 1971-72 in the year 1977 operation Flood-2 started. made aware about their right & responsibilities high productivity of 10 Shiroya Harshida A. For the proper development of the dairy industry NDDB was established at Anand. In order to support the Indian farmers “AMUL DAIRY” was established in the year 1946 DDR. . In the year 1990-operation flood-3 started. Here the farmers were.1. Dalaya found the technique of producing milk from buffalo milk. Dr.

Which is more then 68 million of American. the co-operative has establishment a cattle feed factory at chalthan. 11 Shiroya Harshida A. So it was called “white revolution” SUMUL has three chilling center at Bajipura. Navi Pardi and Uchchal for ensuring safe delivery of raw milk to SUMUL where the milk is processed and pack into various type of liquid milk and by product to improved the nutritional feed given to the cattle at village level.milk at low cost & so the co-operatic of development programs started. In the year 1998-99 two million tone of milk was produced in Indian & Indian becomes the world’s first milk producing country. . Sumul also has oil refined oil at the village of DCS level.

D. Surat -395 008 [Gujarat India] 0261. 2531137. .com milk Form of organization: co-operative society Scale of organization: Large scale industry Build up area Chairman Directors : : : 15000 acre land Shri Manubhai Amthabhai Patel S.2537693. 2531666 0261 – 2533572 sdcmp@usa. No. 688 Dt.Pithawala Paresh Jagani Mansukh Patel Member Societies Symbol : : 639 12 Shiroya Harshida A. 22-8-1951 Post Box No. Sumul dairy. Surat -395 008 [Gujarat India] P. 501. Location Ph.OPERATIVE MILK PRODUCERS’ UNION LTD.sumul. Office Fax Email Website Main product : : : : : : : : Post Box No. Sumul dairy.Company profile Name of the unit : SURAT DISTRICT CO . 501. Registered office Reg.K.net www.

can work more effectively. Organization can also be defined as identifying and grouping the work to be performed.Organization structure Organization is a group of people that achieves some specific goals and objective with authority flowing from top to bottom level and responsibility flowing from bottom level to top level. There are various departments for managing the work of the resources. With the help of systematic organization. . It is a huge family of human resources. It also makes the chain between the people. co. The organization makes the delegation so that the work becomes easier. money and manpower. So. Sumul is the society which has great organization structure. In this way everyone has to be responsible for the work. This society is the ideal example of great organization. This kind of departmentalization controls the activities of the society by saving time. basically there are five kinds of organization structure which are as under : Line organization structure  Functional organization structure  Line and staff organization structure  Project and matrix organization structure  Informal organization structure 13 Shiroya Harshida A.

.Organization chart Bord of Director Chairman Managing Director Senior Executive Officer Junior Executive Officer Senior Assistant Junior Assistant Technician Workman 14 Shiroya Harshida A.

1.4 Milestone of Sumul Dairy 15 Shiroya Harshida A. .

Infect. it has already put into practice TPM and TQM tools in the organization besides many Quality Circle (QC) and Small Group Activity (SGA) operating in the organization to achieve the vision and mission. . the organization is committed to customer satisfaction and believes in providing the highest quality of product to them. WE BELIEVE IN GROWTH AND CONTINUOUS IMPROVEMENT THROUGH TEAMWORK.1.5 Sumul’s Mission & Vision Statement “WE ARE SOCIALLY RESPONSIBLE ORGANISATION WITH COMMITMENT TO CONSUMER DELIGHT AND RESPECT FRO ALL. for ensuring highest quality product. TRUST & EXCELLENCE WITHOUT COMPROMISING OUR HONEDTY AND INTEGRITY” It is quite obvious from the mission statement of the Sumul. SUMUL VISION 2011: Vision is a dream created in our working hours of the organization. It is inspired by the values that we cherish 16 Shiroya Harshida A. It can be described as a living picture of future.

50.000 Liters Year 2009 RS. Quick and effective 9000 17 Shiroya Harshida A.551 Corers 7.51.000 Liters International std.Year 2008 TURNOVER MILK PROCUREMENT MILK SALE QUALITY 5. . 522 Corers 8. ISO HAACCP PRODUCTION COST DISTRIBUTION SYSTEM Minimum Production cost Consumers oriented. ISO HAACCP Minimum Production cost Consumers oriented.51.000 Liters 5.000 Liters International std. Quick and effective 9000 RS.51.

Production department 18 Shiroya Harshida A. .

ghee. energy. Production system is regarded as a sub system of business firm manufacturing plans are based on the realistic sales or demand forecast arrived of thought market research.INTRODUCTION Production is one of the most important processes in manufacturing unit production based on creation of a product from raw material. materials. which help in accomplishing organizational goods. which would specify the customer. 19 Shiroya Harshida A. paneer. allocation and utilization of reassures such as labour. Production manager assures the accomplishment organization goals. SUMUL is engaged in producing MILK and other milk products like curd. butter and sweets. Production management is a process of effectively programming coordinating and controlling process. Production is a process. Production means creation of activities and covers all the activities of procurement. butter milk. . . etc.

ORGANIZATION STRUCTURE PRODUCTION MANAGER SUPERVISOR SKILLED WORKERS SEMI-SKILLED WORKERS UNSKILLED WORKERS Raw material 20 Shiroya Harshida A. .

As such more weight must be put on the quality of raw material. clarification and standardization of milk are needed. If the raw material used is of low quality than the quality of the product will also be low. Without raw material.Raw material plays a key role in the quality of the product. In sumul raw material like milking machines and other latest equipments for pasteurization. Milk Products 21 Shiroya Harshida A. . production process cannot be started.

paneer.g. It consists of emulsion of fat in water with casein and other proteins.the percentage of milk. vitamins and minerals. cow milk. etc because the demands of milk are different from customer to customer sumul tries to fulfill all the demands. people who want ‘Malai’ purchases whole milk standardize milk is used for tea. carbohydrates.5% and 8. Milk acts as a raw material for the other products of sumul like curd. toned milk. and E K MINERALS IRON CALSIUM LECTORS 22 Shiroya Harshida A. cow milk (3%-4% and 8. A white or yellowish fluid secreted by the mammary gland of animals.5%) double toned milk (1.5%-9%) and skimmed milk (not more than 0. etc.5%) recombined milk (3% and 8. fat and SNF in different classes and designation of milk specified respectively are as follow: Buffalo milk (5%-6% and 9%). According to the prevention of food adulteration rules MILK 1995. The solids other that fat include protein.Milk is the mail product that is produced by the sumul.7%) the fat VITAMIN percentage for the milk of Cow and Buffalo varies PROTEIN to from state A FAT SNF state D is detailed is DFA rules. water-soluble. . butter milk. e. Sumul processes variety of milks such as whole milk. milk sugar and inorganic salts.

1 Pasteurized standardized milk: 23 Shiroya Harshida A.07 ----4. .7 6.8 9.5 5.8 9.3 ----9 9 8.5 4.Types of Milk Name Whole Milk Toned Milk Cow Milk Skim Milk ESL Milk Standardize Milk Buffalo Milk PSM Sumulya FAT (%) 6 3 3.2 SNF (%) 9 9 8.5 0.

5. 6. 4. . 2. 7.Name of Raw Material or Ingredient: 1. 3. Raw Milk Skim milk Powder Pasteurize white Butter Pasteurize Skim Milk Pasteurize Cream LDPE Film Water 24 Shiroya Harshida A.

with an developed physical structure. . Clarified butter fat with a strong flavor is prepared by heating makkhan. which result in the total removal of moisture and SNF contents. 2. 6. 4. Name of Raw Material or Ingredient: 1. cream or butter from various animal species by means of processes. Pasteurize White Butter/White Butter Sour Butter Hd:Ld:Hd 3 layer Polyethylene Bag Tin (Lacquered) 15kg size 1kg/2kg Size With Corrugated Box 25 Shiroya Harshida A. 3. 5.Pure Ghee: A Product obtained from milk.

.Panner : Milk is heating to boiling temperature and limejuice. Name of Raw Material or Ingredient : Pasteurized Standardized Mik 2. or sour whey. Moralized Polyester Bag 5. In skimmed milk paneer the fat on dry matter basic should not exceed 13%. milk fat on dry matter basic. The whole milk paneer should contain 50%. Paneer contain 70% moisture. 26 Shiroya Harshida A. Pasteurized Chilled Water 1. citric acid. Citric Acid 3. Common Salt 4.

Homogenized Pasteurize Toned Milk Sugar Flavor Color Glass Bottle Crown Cork 27 Shiroya Harshida A. 6. Name of Raw Material or Ingredient : 1. 5. 3. 4. 2.Flavored Milk : Milk standardized to a certain fat percentage to which some flavor such as chocolate and fruit syrup is added. .

Pasteurize Skim Milk Skim Milk Powder Batch Starter Water 28 Shiroya Harshida A. Name of Raw Material or Ingredient: 1.Buttermilk : By product obtained after the removal of butter or cream from crud by churning or otherwise also known as chaas. 2. 4. . 3.

2. . Pasteurize Cream Corrugated Box HM-HDPE Sheet Pasteurized Chilled Water 29 Shiroya Harshida A. 4. 3.White Butter : Name of Raw Material or Ingredient: 1.

2. Pasteurize Whole Milk Pasteurize Skim Milk Surar Saffrom (kesar) Nuts (Kaju. condiments and flavor. Dahi is drained of its whey by hanging it in a cloth from 4 to 6 hours to producing a solid mass called chakka or maska. Pista etc) 30 Shiroya Harshida A. It is a semi-soft whole milk product prepared from dahi and resembles sweetened quark. Name of Raw Material or Ingredient: 1. The resultant maska is mixed with the required sugar. 3. Badam. 4. 5. .SWEETS Shrikhand A milk based sweets male from concentrated dahi with a sweet and sour taste.

Chakka Sugar Kesar Almond Cashew nuts Kismis Elaichi Shrikhand Name of Raw Material or Ingredient: 1. Sealing Foil 8. . 5. 2. 3. Corrugated Box Kesar Dry Fruit Shrikhand Name of Raw Material or Ingredient: 1. 6. Poly-Propylene Cups 7.6. Chakka 31 Shiroya Harshida A. 4.

7. 2. Pasteurize Milk (Sumulya) Sugar Saffrom (kesar) Powder Cardamom (Elaichi) Nuts (Kaju. Badam. Milk 2. 3. 6. 4. Elaichi (Cardamom) Peda : Name of Raw Material or Ingredient: 1.2. Sugar 3. Cardamom 32 Shiroya Harshida A. . Pista etc) Paper Box Oxygen Scavenger Poly Bag Elaichi Peda : Name of Raw Material or Ingredient: 1. 5.

Milk 2. Sugar 3. 2.3. 3. Kesar MalaiPuri : Name of Raw Material or Ingredient: 1. Milk Sugar cardamom Ghee Pista 33 Shiroya Harshida A. . 5. Sugar Kesar Peda : Name of Raw Material or Ingredient: 1. 4.

Pasteurized Skimmed Milk 2. Kraft Paper Bag 34 Shiroya Harshida A. LOPE film 3. .Other Sweets Rasgulla : Gulabjabun: Sumul Milk Powder : Name of Raw Material or Ingredient: 1.

It is also called as khawa or mava. Tea : Sugar: 35 Shiroya Harshida A. .Other Products : Khawa : A product obtains from Cow. Buffalo or mixed milk by heat desiccation of milk to 65-50% solid in an open pan.

Production process thus depends upon the type of quality of product.” If the becomes quick and economical. then it hels a lot to increase turnover and profit of abusiness. it is very much important to understand its production process. Production process can be defined as “the cain of various small and big processes which converts various inputs into desired output. If there is effective coordination between man and machine than te production process becomes more fast andeconomical and also saves time.Production process While manufacturing any product. Complex outputs need complex production processes which are also time consuming and expensive while simple output needs less time and capital. 36 Shiroya Harshida A. .

collects the milk from all the villages. . ⇒ STEP 2 Milk Producers' Cooperative Ltd.Milk Production Cycle MILK CYCLE: ~ ⇒ STEP 1 A Machine milking the Cow at Village level. 37 Shiroya Harshida A.

.⇒ STEP 3 The collected milk is tested against the set standards. That insures quality of milk being received from the root level. 38 Shiroya Harshida A.

39 Shiroya Harshida A. .⇒ STEP 4 The received milk is sold locally as well as transported to the dairy for the further processing.

⇒ STEP 5 The milk is tested in dairy lab. No compromises with the quality of milk being received. 40 Shiroya Harshida A. . ⇒ STEP 6 The qualified milk is received at Raw Milk Receiving Dock at Dairy.

⇒ STEP 7 Cleanliness is always the top priority at any stage of the milk cycle. clarified. ⇒ STEP 8 Milk is pasteurized. and standardized using latest technological machines & equipments. It is called Cleaning Process. 41 Shiroya Harshida A. .

. 42 Shiroya Harshida A.⇒ STEP 9 Milk again tested before being packed in the SUMUL’S Laboratory.

⇒ STEP 11 Packed milk stored in well-maintained cold storage of SUMUL. ⇒ STEP 12 Milk dispatched for the sales in the market of Surat from the Dispatch Department in the SUMUL’S trucks. . 43 Shiroya Harshida A.⇒ STEP 10 Pouch filling for the last users at the Packing Department at SUMUL.

a company’s profitability.in shirt location determines to a great extent . 44 Shiroya Harshida A. in deciding about the location of concern. .Plant location Location factor are crucial for profit maximization. If the site for locating a business is unfavourable the concern can’t be managed economically and profitability even though the entrepreneur has the necessary capital and capacity or management skill. the selected site or position must minimize the cost of production as well as cost of distribution.

procurement of basic raw material is done from the near by area so that easily available and timely procurement is done and basic transportation cost being reduced besides all the basic infrastructure is available. SUMUL has three chilling center at Bajipura.e. the industry is situated in such a place where certain facilities and help are provided from the government like loan. Navi Pardi and Uchchal for ensuring safe delivery of raw milk to SUMUL where the milk is processed and pack into various type of liquid milk and by product to improved the nutritional feed given to the cattle at village level. . SUMUL is situated in surat. subsidy etc. SUMUL has chosen this location taking into consideration of the following factors : Supply of raw material (cattles)  Transportation facilities  Labour supply  Availability of power and natural resources  Government facilities  Personal factors  Social factors 45 Shiroya Harshida A. Sumul also has oil refined oil at the village of DCS level.It is based on the product. the co-operative has establishment a cattle feed factory at chalthan. moreover. which suits all the above conditions for i.

6 Work Area of SUMUL 46 Shiroya Harshida A.1. .

After the selection of the factory site the factory building is constructed at the selected site. Sumul provides milk collection facilities at the producer’s door in each village co-operative. where milk is speedily. Since the milk procurement system has been extended far and wide in the entire district. Ideal plant layout 47 Shiroya Harshida A. It covers 15.000 – acre land. .25. The chilled is then transferred to the mail plant at Surat railway station road.105.Main Dairy Plant Taluka/ Tahsil Name Cilling Centre km distance from surat Cattle Feed Factory SUMUL dairy is located near railway station road in Surat. Sumul have five chilling center at Bajipura. efficiently and economically transported twice daily to its dairy plant and chilling centers for processing and marketing. The problem of arrangement of various departments inside the factory building arises only after the availablilty of the floor area covered by the walls and roofs forming the factory building.110. Uchchal. Plant layout A factory is placed whre all the industrial activities are housed. Navi Pardi.146 km respectively from Surat city. Chaved and Dediapada site at a distance of 50.

stock-room. clerical and other costs down per unit. . space requirements are minimized and it reduces idle machine and idle man time. “A good layout is one which allows materials rapidly and directly for processing.G.Moore. This reduces transport handling.Plant layout is the overall arrangement of the production processes tore-room.” 1.employee services and all other accessories required for facilitating the production in the factory. According to F.9 LOCATION OF OFFICES: ~ Kamdhenu Store Surat District Bank Staff Colony (B) Staff Colony (B) Staff Colony (Old C) Main Road Staff Colony (B) GROUND 48 Shiroya Harshida A. material handling equipmet and sub-stores.

Center 49 Shiroya Harshida A. Building A.D.M. .Buildi ng Guest House Auditoriu m Hostel Main Road A.D.Staff Colony (B) M.S.P.

D.M.11 Milk POST OFFICE SENIOR EXICUTIVE Prodoction OFFICE PURCHASE DEPARTMENT TELEPHONE EXCHANGE 50 Shiroya Harshida A.1. M. .10 Administration Building: ~ Ss VAHIVATI VIBHAG MANAGER (ASM) VIBHAG AUDITOR’S OFFICE ACCOUNT VIBHAG BOARD ROOM DUDH SAMPADAN AND SAHKARI VIKAS VIBHAG 1 FLOOR ST CHAIR-MAN OFFICE G. OFFICE OFFICE COMPUTER VIBHAG BOARD SECRETARY OFFICE AMBULA NCE ROOM CASH COLLEC-TION VIBHAG CASH OFFICE MATERIAL MANAGE-MENT VIBHAG 1.

fourth shift Gradully. .m. ½ hours recess given between work timing during 10:00 a.7 Time Keeping System Time keeping is very important in this timeless era.m. –first shift 16:00 p.m. “Time &Tide Waits for None” However. to 22:00 p. M. in following shift. – third shift 04:00 a. to 10:00 a. to 16:00 p.m.D.1.m. they have to obey rule.m. or any staff member. at & ½ hours recess given to respectively all the shift time.” punctuality has been given to time dominance. to 16:00 p.m.m. – Second shift 22:00 p. to 04:00 a.m. to 10:00 a. 1) 2) 3) 4) 10:00 a. In “SURAT DISTRICT CO – OPERATIVE MILK PRODUCERS UNION LTD. 51 Shiroya Harshida A.m.m. A person may be director. Times runs away. there are four shift & unit works 10:00 a. it never steps in this competing age.m.

Production conreol is all in the hands supervisors. He plans everything with the help of supervisors. Production control is concerned with direction and guiding production alog the lines set up by the planning department. It evaluates the actual performance of the productive apparatus in the light of plans formulated by the planners. there is acoordianation committee for this function. Production planning is done by the head of the production department. and the goods are of the right quality and are produced at the proper time. It is done in accordance with demand in market. It is essential that production is carried on in the best manner at the lowest cost.Production planning and control The planning and control of production is one of the important problems of production management. . In SUMUL. 52 Shiroya Harshida A. This can be ensured only through proper planning of production. Production control is all in the hands supervisors and the head of the production department.

. And final products are stored in storage house after packing and labeling. hand cart crates etc to move the material from one place to another. 53 Shiroya Harshida A. The machine handling equipment of SUMUL is three wheeler tempo and for material handling company uses equipment such as simple trolly.Material handling It is necessary for a company to manage the machine and material.

The increase in all such items will increase the product cost which in turn will reduce the profit. The SUMUL has collected scrap near the machine. This scrap is weekly collected. The unnecessary accumulation of absolute. sold out and thus income is generated from the sell of scrap. surplus and scrap items is said to be waste and enough capital is blocked in it. 54 Shiroya Harshida A.scrap and waste management. . Therefore efforts should be made to manage such scrap and waste material.11.

. noise pollution etc. Government has now made compulsory for all the industries to take measures regarding pollution control. Also no water and land pollution is being caused by the industry. This is because no smoke is produced during the production process.pollution control Pollution means to make the environment dirty and impute with harmful and poisonous substance.9. In SUMUL the problem of pollution is nil. water pollution. The pollution may be air pollution. QUALITY CONTROL 55 Shiroya Harshida A.

Virjibhai inspects the goods carefully and finds it. There are quality and fatness testers for quality control. Final inspection of goods is done by Mr. Codification and identification 56 Shiroya Harshida A. Final inspection of goods is necessary to maintain the quality of the product in SUMUL. . If the quality is not proper it is disposed off in the scrap because their main aim is satisfaction of consumers.The quality system of SUMUL fulfills the requirement for the management system that focuses on the effectiveness of the system in meeting customer requirement. If any defect is found in the product they are not sold and are used in reprocessing. Even little difference is not allowed.

1. .8 OBJECTIVES OF SUMUL: ~ The SUMUL Dairy was established with the following objectives: 57 Shiroya Harshida A.

58 Shiroya Harshida A.  To provide maximum return to producers.  To provide good quality Milk and Milk Product to consumers.  To increase milk productivity at most economic rate by providing technical input services to the producers. . To provide guaranteed remunerative milk market round the year for surplus milk.

 The farmers always get maximum remuneration by selling the raw milk.1. 59 Shiroya Harshida A. This is their common objective.12 FUTUTRE PLANS OF SUMUL: ~ The future plans of the organisation are as follows:  The SUMUL Dairy shall provide proper Nutrition and Good Health to its customers in addition to achieving customer delight.  SUMUL introduces new Gable Top packing for Pasteurized Standardized Milk in which Milk remains fresh for 15 – 20 days. .

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2.11 2.**** INDEX **** Sr.6 2. No.10 2. 31 32 35 36 37 38 41 44 47 48 49 52 61 Shiroya Harshida A.8 2.5 2.9 2.12 Particular Introduction Hierarchy of organisation HR Objective Man power Planning Role of HR in Sumul Human Resource Activities Recruitment & selection Process Training and development System Performance appraisal System Promotion & transfer Policy Wage & Salary Structure Customer's Satisfaction Page No.1 2. .3 2.4 2.7 2.2 2.

Manpower management is most crucial job because “Managing people is the heart & essence of being a manager. psychological view etc. 62 Shiroya Harshida A. Manpower planning or personnel management is complicated & challenging work for the management because here manage have to handel the men who are having different thoughts. . Therefore they need an actual handling by management personnel.2. which are concerned with human element in an organisation. Thus. personnel management undertakes all those activities. In fact. They differ widely also as groups & are subject to many & varied influences. No two person are similar in mental abilities traditions. personnel management is a method of developing potentialities of employees so that they get minimum satisfaction out of their work & give their best efforts to the organisation.1 INTRODUTION Personnel management is the managements of human resources in an organization. sentiments& behaviour.” It is concerned with any activity relating to human elements or relations in organisation.

.2 Hierarchy of Organization: Bord of Director Chairman Managing Director Senior Executive Officer Junior Executive Officer Senior Assistant Junior Assistant Technician Workman 63 Shiroya Harshida A.2.

Personnel department is the key department of the any business. it also helps to keep a smooth relationship between employers & employees. . to bring and develop into an effective organization.. labor management or staff management means quite simply the task of dealing with human relationship within an organization. Personnel management is a never-ending process. motivation. The men and women who make up an enterprise and having regard for the well being of individual & of working groups to working groups to enable them to make their best contribution to its success. Personnel department is the main part behind the company’s success or failure. Its aim is. training & development. This is done by proper perform of personnel function like recruitment. It cannot stop. labor activity. selection. Human resource comprise the aggregate of employee 64 Shiroya Harshida A. Personnel management is that part of management. It helps in achieving objectives of company. Personnel management is a continuous process. welfare etc. The meaning of the personnel dept. which concerned with people at work and with their relationship within an enterprise. Sumul believes that the most significant resource are its Human Resource and Sumul’s Success in the long run depends very much on the quality of its human resources.

. objectives and service to the society. which are presently available to the organization for the achievement of its goal. experience and health.attributes including knowledge. 65 Shiroya Harshida A. skill.

 To enhance the quality of life of employees and their family.  To develop business leaders fro tomorrow. .  To foster a climate of creativity.3 HR Objectives :  To develop and sustain core values. accountability and responsibility. innovation and enthusiasm.  To provide job contentment through empowerment. 66 Shiroya Harshida A.  To build and upgrade competencies through virtual learning.2. opportunities for growth and providing challenge in the job.

 The man power process is done by the Managing Director or Board of Directors.  If the necessities arise in any department of the organisation then the Head of that department tells to the Managing Director.4 Man Power Planning Process First of all the organisation follow man power planning process through which they find man power planning or sources for the organisation.  Then. then the Head of that department will follow the recruitment process. If the Managing Director gives response with Yes. 67 Shiroya Harshida A.2. . or if the Managing Director gives response with No then they will stop their process. the Managing Director gives response in Yes or No.

.5 Role of HR in SUMUL  Alignment of HR vision with Corporate Vision  Shift from support group to strategic in business operations  HR as a change agent.  Enhance productivity and performance by developing employee competency and potential.  Developing professional attitude and approach  Developing ‘Global Managers’ for tomorrow to ensure the role of global players. 68 Shiroya Harshida A.2.

QC. and welfare actives.2.6 Human Resources Activities: The main activities of this department are selection. recruitment. . Meditation) Total Quality Management. Sumul has adopted the latest concepts of management practices and provided appropriate training with the help of leading institute from time to time for up-gradation & development of its Human Resource. skill & Knowledge) Self Development (Self management 1995 1995 1996 1999 2000 Leadership. To diffuse the effect of Global Competition. SGA. Kaizen. SQC Total Productive Maintenance Meditation Hall 69 Shiroya Harshida A. Some of the efforts of Sumul to achieve this are: Employee Personality Development (Attitude. training.

6. 4. Lunch and Dinner at economic price.Other Activities :- 1. . First aid facility :It is given for quick remedy of employees. Washing facilities :The facility of washing clothes is provided to all the employees 2. 70 Shiroya Harshida A. Vehicle parking space :It is provide for employee. Store & Drying facility :The full time workers are given personnel lockers to store their things and also facility for drying clothes. 5. 3. Rest room :It is also provided to take rest during the Lunch hours. When any accident occurs during the working hours of the organization. Canteen facility :it is providing employee to take Break-fast. worker and visitors separately.

Uniforms.7. 11. House rent recovery :- House rent recovery for those employees who are live in rental house. Department stores :- “KAMDHENU” department store is in the staff ready credit society / Staff Quarters to purchase all necessary items at economic rate for employee. Shoes and Raincoats are provided to all employees and workers. 8. 9. 71 Shiroya Harshida A. . Shoes and Raincoats :- Uniforms. Vehicle loan :It is given to Employee / Executive only. Accommodation :Organization is providing township & accommodation facilities to employees. 10.

 Locating and developing the sources of required number and type of employees. Sumul as such dose not has a well-defined recruitment policy. 72 Shiroya Harshida A. All the new employees must meet the minimum experience and qualification criteria as set by personnel department. it is not a regular event as recruitment is done only when there is any vacancy or some requirement comes up in the organization. It is often termed positive function that it stimulated people to apply for to increase the hiring ration of the number of application for a job. . Recruitment is basically done by HRD department in consultation with the concerned department for which new employee is required.  Identifying the prospective employee.2.  Communicating the information. Recruitment Process:  HR Department receives requisitions.7 Recruitment & Selection Process Recruitment: Recruitment is the searching for prspective employess and stimulating them to apply for jobs in the organization.

The Selection Process is concerned with determining whether an applicant meets with all the qualification need to perform a particular job. External Recruitment:  Direct Interview: By giving advertisements in the newspapers  Employment exchange: These agencies are providing a wide range of services.  Advertisement. .Generally. Internal Recruitment: It is generally done through promotion and training programs. It means right person a right place. employment and those who are not. It is very important because of a wrong person is selected it will 73 Shiroya Harshida A. labour and wage rates. counseling assistance in getting in getting jobs.  Campus interview. Selection Process: Selection is the process in which candidates for employment are divided into two classes those who are to be offered. two types of SOURCES are used in the Organization: 1. information about the labour market. 2.

cost to the company. Need of selection would be arise when vacancies are made in organization.Aptitude test . Procedure for selection is differing from organization to organization and from job to job. . For Executives:  Written Test .Subject test  Group Discussion  Interview  Final selection For Non-Executives:  Written Test  Final interview  Final selection 74 Shiroya Harshida A.

Training is not uncommon in Sumul.2. Officers and senior Executives attend the management development programmed organized by the institute. Office Training 3. Senior Executive Training The management training is given for 6 months. Management Training. . Following are the data of internal 75 Shiroya Harshida A. It has an elaborate training program to make employees acquire new skills and knowledge.8 Training and Development System “To bridge the gap between job requirements and present competence of an employee ” Training is the short term process utilizing a systematic and organized procedure by which non-managerial personal knowledge and skill for definite purpose. 2. Technological Changes. Both internal and external training is carried out as and when required. learns technical 1. 3. 2. Internal Mobility Training is given in 3 Categories as : 1. Need for Training: *** Job Requirements. Organizational Viability.

Management Training. of External 9 Programs No. Internal Mobility Training is given in 3 Categories as : 4. of Participants 1762 No. 5. . Both internal and external training is carried out as and when required. Training is not uncommon in Sumul. It has an elaborate training program to make employees acquire new skills and knowledge. Office Training 6. Senior Executive Training The management training is given for 6 months. Officers and senior Executives attend the management development programmed organized by the institute. 5. Organizational Viability. of 2001-02 200001 53 628 9 31 76 199900 20 415 14 43 199899 16 55 199798 22 57 in-house 144 Programs No. Number of Training Programs :- Programs No. of Participants 55 Shiroya Harshida A.and external training programmed conducted by Sumul in the last five years. 4. Following are the data of internal and external training programmed conducted by Sumul in the last five years.

In addition to this. of Employees sponsored for higher studies Particulars Employees Sponsored for Advance Study continue 2001-02 2 2000 1999 -01 2 . Sumul also has the policy to sponsor employees for higher education to various institutes.Total Programs Total Participants 153 1817 62 859 34 458 16 55 22 57 Development is the long term process utilizing systematic and organized procedure by which managerial person lerans theoretical for acieveing organizational goal. No. The following table shows the number of employees sponsored by Sumul.00 1 1998 -99 1999 -98 - 77 Shiroya Harshida A. .

After recruitment organization gives specific project to the employee to train him. After completion of this project. Performance Appraisal System is still in rudimentary stage in Sumul.2.9 Performance Appraisal System: “Performance appraisal is the systematic. However the silver lining is that in order to make system transparent and open. . evaluation is cross-checked with the employee by HRD people and in case of some differences try to solve out the problem 78 Shiroya Harshida A. periodic and an impartial rating of an employee’s excellence in mattes pertaining to his present job and his potential for a better job”. it is short on comprehensiveness and touches only few aspects. Through Performance the top management does appraisal or reporting head. it is checked by the authorized person of the department if the employee do not perform well then they are terminated from the organization.

better in terms of greater responsibility. Promotion Policy :The Management Trainees are given 6 month training and later on if they perform well are promoted as provisionary and after one year they are confirmed. but managing director of the organization generally takes the transfer decisions. responsibility and status. more prestige and status. There is not any policy for transfer. greater skill and specially increase the rate of pay of salary”. Moreover promotion is given on the basis of education obtain by different personnel.10 Promotions and Transfer Policy Promotion may be defined as “it is the advancement of an employee to a better job. 79 Shiroya Harshida A.2. . Transfer policy :Transfer means to transfer the employee from one job to another without making any change in his authority.

during last agreement. the employee becomes eligible for immediate next salary scale. Recently. the period of time the day of his joining. Sumul has revised its pay structure to attract more young talents. 80 Shiroya Harshida A.11 Wage & Salary Structure: Some fixed amount of house rent allowance is provided for those who live in rental house. Only one increment is given a year. Plus two increments without any change in his/her designation. There is also a compulsory increment every 14 and 23 year in which. . Sumul has a fixed increment system for each level of authority in the organization. For instance. However.2. an employee joining the organization in second week of January in 1999 would be having his next increment due in 2000 July not in January. upgraded employee have also been given designation as per new salary scale. Rather month of January and July are considered as base month for the same. However for calculating increment for an employee.

weight. the employee has to submit a form which contains some information regarding his personal life or some other information which is stored in computer and is maintained by establishment sector. present address. father’s name. reference. percentage obtained in S. nationality. experience. hobbies and interest.  The academic data. age.. . marital status. This form contains the following information:  The name.C. academic qualification. etc. etc. marks of identification. achievement. language known.  Attach certificate/Xerox copy of certificate in support of age.S.2. past and present employment data. information regarding accomplishment. birth date. permanent address. 81 Shiroya Harshida A. etc. other vocational qualification. passport size photo. height. power of classes. 12 Employement Records Kept After the selection of employee when he is joining the organisation.

is provided every month as washing allowances to worker category. Washing Allowances (WA) :Rs.6.employee benefits and services Employee benefits and service are very useful not only for the but also for industries too. Even they give medical facilities. This amount is also fixed.  Dearness Allowance  Additional Dearness Allowance (ADA)  House rent Allowance (HRA) Leave Travel Allowance (LTA) :Every year allowance is given to employees for traveling any place. City & Travel Allowance (CTA) :82 Shiroya Harshida A. Bonuses are given in festive months. . 20/. The requirement for providing such services and facility arises from the social responsible of industry. Super Annuitant Scheme (SAS) it provided after every 3 years (BASIC+DA+ADA). The company allows the employees two days leave free in a month.

83 Shiroya Harshida A. Shift Allowance (SA) :Shift allowance is provided in following way: PRESENCE IN ONE-MONTH ALLOWANCE (RS. Bicycle Allowance (BA) :It is give to all permanent employee of worker category.Those who live in city are given these allowances more than those are in the village. .) 25 & More 24 23 22 21 20 & Below 65 60 45 30 15 00 Visiting Allowance (VA) :This allowance is given to the entire field officers and veterinary officer. Scooter Allowance (SA) :This allowance is given to all the officers and marketing executives.

3000 to the ward and family of the dad. Every month Rs1/. .33% of BASIC +DA+ADA) b) Funeral Fund Rs.Driving Allowance (DA) :It is giving to the drivers of tempos and trucks of SUMUL. It represents the unity of the workers and they form union to solve the problem and help each other. Other Components: a) Bonus (8.of all higher executives salary is maintained for this fund Trade unions This is the collective group of people which forms in to union for solving some big issues or problems occurring in the industry by forming a big group. 84 Shiroya Harshida A.

Unions are formed when there is need of strikes by workers . when labor strikes takes place for some specific need by worker or for some salary increment it is known as collective bargaining. In SUMUL such trade unions rarely take place. 85 Shiroya Harshida A.Such unions are formed where there are many workers and where grievance handling system is not in proper condition and where there are lot of complains from workers. Collective bargaining Collective bargianging includes forming of trade unions. .

. There is good relation between the workers and the 86 Shiroya Harshida A. In SUMUL has never taken place till now as they have got very organized and systematic grievance handling system and sufficient allowances.When all the worker wants a leave but if there is no holiday then wokers can form union and then bargain for a leave on that day. Industrial relations Industrial relation and relation between the workers are good.such baragaining takes place in large units and where proper and sufficient allownes and facilities are not provided.

 To raise productivity to a higher level in an era of full employment by lessening the tendency to high turnover and frequent absenteeism. . Workers should be motivated financially or non-financially and also good-working condtions should be provided they should be respected and honored and treated as family members this increases job satisfaction so for this uniy concerned it is medium scale unit and all the workers are equal and none of them are superior together.  To avoid industrial conflict and develop harmonious relations. whch is essential for smooth running of industry and also expansion of industry. strikes. 87 Shiroya Harshida A. which are an essential factor in the productivity of workers and the industrial progress of a country. as far as possible. lockouts by providing reasonable wages and improved living and working conditions and fringe benefits. Objectives of industrial relation : To safeguard the interests of labour and of management by securing the highest level of mutual understanding and goodwill among all those sections in the industry which participate in the process of production.  To eliminate.  To establish government control of such plants and units as are running at aloss or in which production has to be regulated in the public interest.management.

A complains may be related to the 88 Shiroya Harshida A. .Greviance handling system Grievances handling is an important tool for solving the problem for employees. Broadly speaking complains effecting on eor more workers consisted grievances.

 If the employee is still no satisfied. working condition.quantum of wages. following steps are followed for handling emplying grievances : Any employee can approach his immediate supervision for and complain relating to his work and working conditions. 89 Shiroya Harshida A. promotion.  Even if the employee isn’t satisfied then he apparoaches the manager through trade union of tries to settle on the basis of arbitration. In SUMUL. . the maker of payments leave. he approaches factory manager the reply given by him will be final. The management takes active action and let the grievances to be solved. transfer etc. Here sometimes grievance took place but due to managerial actually.  But until now as such grievances has taken place.  A person is appointed as arbitrator and the reply given by him accepted by the management as well as employees. The supervisor will investigate complain and consult with his department head and gives replay within 3 days to 1 week.

.90 Shiroya Harshida A.

4 3. No.6 3.12 Particular Hierarchy of Mkt. Department History of Indian Marketing Milk Objectives Of mkt Department Sumul Milk Mkt System Prising Police Promotion Policy An Overview Of Sumul Product Advertising Distibution Channel Study Of How Customers Orders Are Prossed Detail Of Competitors In Milk Products Customers Satisfaction Page no. 3.1 3.10 3.5 3.3 3.7 3.9 3.11 3.2 3.8 3. . 91 Shiroya Harshida A.**** INDEX **** Sr.

3. .1 Hierarchy of Marketing Department Managing Director Senior Executive Officer Senior Executive Junior Executive Senior Assistant Junior Assistant Workmen 92 Shiroya Harshida A.

These three branches have one common function i. These all activities fall under industry commerce and trade. then to convey it into desired forms and to make the final product available for exchange for the satisfaction of human needs. .’ 93 Shiroya Harshida A. This important and powerful function is known marketing. offering & exchanging products of value with others. The aim of business activity is to acquire wealth. human necessities have no end. exchange function. ‘Marketing is a Social management Process by which individuals & groups obtain what they need & want through creating.e.Human needs.

3.  Long distance refrigerated rail-transport of milk from Anand to Bombay since 1945. Their main aim was to produce more. . Calcutta (Haringhata. 94 Shiroya Harshida A.  Handling of milk in Co-operative Milk Unions established all over the country on a small scale in the early stages. Delhi (1959).2 History of Indian Market Milk Industry Beginning in organized milk handling was made in India with the establishment of Military Dairy Farms. 1959). better and cheaper milk. Worli    (1961). Establishment of Milk Plants under the Five-Year Plans for Dairy Development all over India. Madras (1963) etc. These were taken up with the dual object of increasing the national level of milk consumption and ensuing better returns to the primary milk producer.  Pasteurization and bottling of milk on a large scale for organized distribution was started at Aarey (1950).

 To conduct 25 milk awareness schools education programs in the year 2004-05 at various schools within Surat city and district.3. ISO-14000. GMP and Sumul products about 1000 customer per year.  To monitor and measure the performance of service provider quarterly.  To appoint 5 new milk agents per month in Surat district in order to meet the need of consumers and to meet milk easily available to customers.  To monitor the product and the storage condition including GMP and distributors parlor retailers levels.3 OBJECTIVES OF MARKETING DEPARTMENT: ~ The following points show the different objectives of marketing department:  To monitor and measure consumer satisfaction half yearly.  Month wise and product target plan and evaluation. . HACCP. 95 Shiroya Harshida A.  Monitor and measure consumer complaints and solve it within 2 days and feed back to management.  Training and awareness to customer regarding ISO-9000.

to the Dairy. material and money.  All the security of milk. 3. Both economic and operational advantages of keeping the sales-counters at the residential places of the Agents are distinct as:  No creation or maintenance of these sales-counters is involved. 96 Shiroya Harshida A. There is guaranteed cash inflow of the sales proceeds on day-today basis and safe return of crates etc. through 85 contractors’ route vehicles. eliminating costly sales-booths and though regular and assured twice a day supply of milk to 1662 concessionaires (Agent) and 198 institutional buyers. . The institutional buyers are supplied milk in sealed cans. Contractor’s trucks carry milk from the Dairy Plant to the places of these concessionaires who caters to the domestic demand of milk in their respective earmarked areas.4 Sumul’s Milk Marketing System Sumul’s milk marketing in Surat city is monitored. The standardized / pasteurizes milk is dispatched to the city twice a day to the network of concessionaires (Selling it on behalf of Sumul on a commission basis).

labour and residential place and hence very economic operation for them and the Dairy. including odd hours. The contractor are responsible for any shortage. breakage OR pilferage of milk and material occurring during transportation. in sealed cans. canteens. milk vendor’s etc. . through the contractor’s milk routs and make the full payment to the Dairy Representative just at the time of delivery of milk to them.  Operational convenience to deliver milk and off tack of crates etc. restaurants. hotels. from these permanent places at any time. There is regular. who enter into contracts for purchase of milk for the entire year and receive milk as per the contract. While the Agents hold the responsibility of any such incidence occurring at their level. Utilization of Agent’s family. twice-a-day. charitable institutions. The Agents sale milk 97 Shiroya Harshida A. The institutional buyers include hotels. assured and smooth in-flow of cash from milk sales from the Agents to the Dairy’s Cash Collection Centers on day-to-day basis without involving a bank for collection of sales-proceeds and maintaining individual accounts. Familiarity of the Agents with locality and vice-versa and hence smooth dealing under mutual confidence.

which gets additional security to the Dairy as well as to Agents. Currently the commission of 40 paise per liter is paid to the Agent. the realization from the daily sales can be withdrawn by the Agent any time during the year. thereby allowing the deposit to build-up every month. For any default on the part of the Agent.delivered to these Agents during the day and they develop the sale-proceeds daily at the nearest Cash Collection Centers of the Dairy. . Any amount in excess of three times. The Dairy runs these Centers for all 365 days in a year for regular day-to-day receipt of cash amount. 98 Shiroya Harshida A. Sumul also encourage a small Savings Scheme for the Agents by deducting a particular amount from the commission every month and transferring the same into their deposit amount. the Dairy takes corrective action almost instantaneously. such as non-payment or short-payment of cash.

3.5 Pricing Policy
The pricing policy of SUMUL is fixed. It is based on the GUJARAT CO – OPERATIVE MILK MARKETING FEDERATION’S (GCMMF) structure. The pricing policy should include the production cost, transportation expenditure i.e. from the manufacturer to distributor and further. It should include the commission of the agents and profit margin of the firm. PRICE = PRODUCTION COST + TRANSPORTATION EXPENDITURE - COMMISSION - PROFIT MARGIN [NOTE: ~ This information is collected from the secondary source.]

Current 8Price list of Sumul Products :Price list of the various products produced by the Sumul with various quantities are as under. Commodity Ghee Quality 15 kg 5 liter 2 liter 1 liter 1 liter pouch 500 ml pouch Price(Rs.) 2300 720 275 150 145 74

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200 ml pouch White Butter Jome Paneer Ilichy Peda Kesar Peda Malai Puri Peda Primium Tea 15 kg 500 gm 200 ml bottle 200 ml pouch 1 kg 200 gr 500 gr 250 gr 500 gr 250 gr 250 gr 500 gr 250 gr 100 gr Silbver Tea 500 gr 250 gr 100 gr Ilichy Shrikhand Kesar Shrikhand 500 gr 500 gr 100 gr

31 1695 60 8 5 105 22 59 30 79 40 36 62 33 14 71 39 16 40 45 10

3.6 Promotion Policy
Promotion activity mainly consists of advertisement. Sumul is a cooperative sector and so the advertisement budget is quite less. However Sumul dairy spend nearly 20 to 25 lakh on the advertisement. The contract of advertisement is with the Venus ads. Here advertising is done through hoardings, banners, wall painting, newspapers, and stickers etc. Sumul as part of promotion activity holds “Sumul healthy baby

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contest” on regular intervals. The participation is increasing every time the contest is being held. Here every one is given information about product of Sumul and their views regarding the Sumul product. What change they want? Which other product they want? Are also being asked shop painting is also promotion activity carried on by them.

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etc because the demands of milk are different from customer to customer sumul tries to fulfill all the demands.3. e. .5%) recombined milk (3% and 8.the percentage of milk. carbohydrates.5%) double toned milk (1.7 An Overview of SUMUL Product Milk Products :Milk is the mail product that is produced by the sumul. It consists of emulsion of fat in water with casein and other proteins. etc. The solids other that fat include protein. cow milk. fat and SNF in different classes and designation of milk specified respectively are as follow: Buffalo milk (5%-6% and 9%). A white or yellowish fluid secreted by the mammary gland of animals. Milk acts as a raw material for the other products of sumul like curd.7%) the fat VITAMIN percentage for the milk of Cow and Buffalo varies PROTEIN to from state A FAT SNF state D is detailed is DFA rules. milk sugar and inorganic salts. Sumul processes variety of milks such as whole milk. butter milk.g.5% and 8. water-soluble. and E K MINERALS IRON CALSIUM LECTORS 102 Shiroya Harshida A. people who want ‘Malai’ purchases whole milk standardize milk is used for tea. paneer. cow milk (3%-4% and 8. toned milk.5%-9%) and skimmed milk (not more than 0. According to the prevention of food adulteration rules MILK 1995. vitamins and minerals.

.3 ----9 9 8.5 0.5 4.2 SNF (%) 9 9 8.8 9.8 9.7 6.1 Pasteurized standardized milk: 103 Shiroya Harshida A.5 5.Types of Milks :Name Whole Milk Toned Milk Cow Milk Skim Milk ESL Milk Standardize Milk Buffalo Milk PSM Sumulya FAT (%) 6 3 3.07 ----4.

Raw Milk Skim milk Powder Pasteurize white Butter Pasteurize Skim Milk Pasteurize Cream LDPE Film Water Pure Ghee: A Product obtained from milk. Sour Butter 9. Pasteurize White Butter/White Butter 8. 3 layer Polyethylene Bag 11. 14. 9. which result in the total removal of moisture and SNF contents. . Tin (Lacquered) 15kg size 12. cream or butter from various animal species by means of processes. Clarified butter fat with a strong flavor is prepared by heating makkhan. Name of Raw Material or Ingredient: 7. 10. Hd:Ld:Hd 10. 1kg/2kg Size With Corrugated Box 104 Shiroya Harshida A. 11. 13. with an developed physical structure. 12.Name of Raw Material or Ingredient: 8.

. Paneer contain 70% moisture.Panner : Milk is heating to boiling temperature and limejuice. or sour whey. citric acid. The whole milk paneer should contain 50%. 105 Shiroya Harshida A. milk fat on dry matter basic. Common Salt 9. Moralized Polyester Bag 10. Pasteurized Chilled Water 6. Name of Raw Material or Ingredient : Pasteurized Standardized Mik 7. Citric Acid 8. In skimmed milk paneer the fat on dry matter basic should not exceed 13%.

Flavored Milk : Milk standardized to a certain fat percentage to which some flavor such as chocolate and fruit syrup is added. Sugar 9. . Crown Cork 106 Shiroya Harshida A. Homogenized Pasteurize Toned Milk 8. Color 11. Flavor 10. Name of Raw Material or Ingredient : 7. Glass Bottle 12.

Pasteurize Skim Milk Skim Milk Powder Batch Starter Water White Butter : 107 Shiroya Harshida A. 13.Buttermilk : By product obtained after the removal of butter or cream from crud by churning or otherwise also known as chaas. Name of Raw Material or Ingredient: 12. . 15. 14.

Pasteurize Cream Corrugated Box HM-HDPE Sheet Pasteurized Chilled Water SWEETS 108 Shiroya Harshida A. 6. 8. 7. .Name of Raw Material or Ingredient: 5.

Nuts (Kaju. Poly-Propylene Cups 15. Name of Raw Material or Ingredient: 9. . Pasteurize Whole Milk 10. Dahi is drained of its whey by hanging it in a cloth from 4 to 6 hours to producing a solid mass called chakka or maska. Corrugated Box Kesar Dry Fruit Shrikhand 109 Shiroya Harshida A. Sealing Foil 16. Pasteurize Skim Milk 11. The resultant maska is mixed with the required sugar. Badam. It is a semi-soft whole milk product prepared from dahi and resembles sweetened quark. Surar 12. Pista etc) 14. condiments and flavor. Saffrom (kesar) 13.Shrikhand A milk based sweets male from concentrated dahi with a sweet and sour taste.

Kismis Elaichi Shrikhand 110 Shiroya Harshida A. Cashew nuts 12. Almond 11. Kesar 10.Name of Raw Material or Ingredient: 7. Sugar 9. Chakka 8. .

Elaichi (Cardamom) Peda : Name of Raw Material or Ingredient: 8. Cardamom (Elaichi) 12. Paper Box 14. Nuts (Kaju. Chakka 5. Saffrom (kesar) Powder 11. Oxygen Scavenger Poly Bag Elaichi Peda : 111 Shiroya Harshida A.Name of Raw Material or Ingredient: 4. Badam. Sugar 10. . Pasteurize Milk (Sumulya) 9. Sugar 6. Pista etc) 13.

Sugar Kesar Peda : Name of Raw Material or Ingredient: 4. Cardamom 6. . Kesar MalaiPuri : 112 Shiroya Harshida A. Milk 5. Sugar 6.Name of Raw Material or Ingredient: 4. Milk 5.

Pista Other Sweets 113 Shiroya Harshida A.Name of Raw Material or Ingredient: 6. cardamom 9. . Ghee 10. Milk 7. Sugar 8.

LOPE film 6. . Pasteurized Skimmed Milk 5.Rasgulla : Gulabjabun: Sumul Milk Powder : Name of Raw Material or Ingredient: 4. Kraft Paper Bag Other Products : 114 Shiroya Harshida A.

It is also called as khawa or mava. Buffalo or mixed milk by heat desiccation of milk to 65-50% solid in an open pan. Tea : Sugar: 115 Shiroya Harshida A.Khawa : A product obtains from Cow. .

in this way also the advertising is done. Thus. 116 Shiroya Harshida A.SUMULDAIRY. Sumul Dairy Cooking Competition.  New packing and slogans have been changed for some SUMUL involved organising “Partners of Change Programme” in which are to provide feedback on the different product & its quality new as well as existing products.  It is well understood concept that “A product cannot get success until consumers involved as partners to it’.3. Rasoi Show. By organising programmes they will do advertisement.COM information about organisation and different products. . Other programmes are also done by SUMUL like Paneer Show. Sumul Painting Competition etc. housewives and are made aware with production activity on regular basis.8 Advertising In many ways the organisation is doing their advertising activities which are mentioned below:  The most simple and popular way of doing advertising is through HORDINGS and BANNERS.  Door to door advertisement is also done for SUMUL products. Healthy Baby Competition.  There is also the website of SUMUL named as which provides all the WWW.

3.9 Channel of Distribution :

Dairy

Agent

Customer

1. Direct 2. Indirect 1. Direct Distribution Channel : Sumul is handling 1900 outlets for selling their buttermilk, tea and sugar. 2. Indirect Distribution Channels : Sumul is distribution various products that are milk & other than milk there are 3 major distributors in Surat city & 19 distributors in rural areas. All dairy co-operative society acts as a distributor for all Sumul products. In Surat city Sumul is creates 3400 outlets; Sumul has their own 44 milk parlors which are in direct contact with the customer.

Information technology growing very fast and Sumul always ahead in technology. Customer should be got advantage of these technologies for this reason Sumul Started online shopping facility to Direct Customer as well as Distributor and parlor also net facilities like.

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Direct Customer Distributor and parlor

www.sumuldairy.com www.b2bsumul.com

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3.10 Study of How Customer Orders are Processed
There is a simple order processing system of the organisation:
 First of all distributors get orders from retailers.  Then, distributors note the order in order note.  Then, the dispatch note is made.  According to dispatch note items are arranged and shift it to

the transportation vehicles and send it.

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MILK GHEE GHEE GHEE 120 Shiroya Harshida A. there are several competitors in milk products against SUMUL.3. panner. PANEER. FLAVORED MILK.11 Details of Competitors in Milk Products SUMUL is producing many milk products like ghee. dahi etc. So. milk powder. COMPETITORS NESTLE BRITANIA AMUL SHUFFLE SAGAR INDIANA VARDHAMAN GOKUL COMPETITION IN MILK PRODUCT GHEE AND MILK POWDER DYNAMIX GHEE SHREE KHAND. GHEE PANNER GHEE. butter. .

12.  Change have been done in packing & slogans of few production  Door to door advertisement is done for new products.  Facility of taking loans from bank for vehicles & refrigerators are given to agents.  The schoolboys & girls.  A mobile van with facility to test milk.  Replacement is given for storage milk or low weight milk pouches.3. 121 Shiroya Harshida A.  Cash center has been opened in different areas & through bank so that the agent can deposit their cash daily. who are the future customer. Feedback  After personal visit to customers & explaining the causes of complaint. are educated about Sumul milks & milks products & its purity. show films to customer & address public regarding the hygienic aspects of Sumul milk. . Customers Satisfaction Needs:  Hording & banners of Sumul products are used for advertisement.

 If agents changes more than MRP than they are fined & even terminated.  Complains are entered in to the customer complaint resister.  Customer satisfaction is most important for the organization. .  Seeing the nature of complaint.  Agents may also be terminated for his unwanted behavior. Consumer forums in different areas are formed and regular meeting are organized to address their grievances. Complain  Curding of milk  Low weight  Price changed by the agent more than MRP  Agent’s Behavior  Leakage 122 Shiroya Harshida A.  Complains are received either by the letter or telephone.  The organization goes for consumer survey to know their preferences & intended Demand.  A separate wing is creating in the sales department who takes care of customer complaint. action is taken.

 Complaints are entered in to the customer complaint resister  After the proper evaluation of complains the necessary steps or action are taken by the marketing department.Complain Process Steps  Receive the complain Complains are received either by the letter or telephone. . 123 Shiroya Harshida A.

124 Shiroya Harshida A. .

3 4.10 4.4 4. 90-91 92 93 94 95 96 97 99 101 102 103 106 125 Shiroya Harshida A. .5 4.**** INDEX **** Sr. 4.1 4.9 4.D Details of Competitors in milk production Costy System Relationship Of F.6 4.No.7 4.12 Particular Hierarchy Of Finance Department Objectives Sources Of Finance Activities F.11 4.D With Paymant Process Treasury Operation Organisation Structure Of Finance Capital Budgeting Analysis Of P&L A/C And Balance sheet By Ration Analysis Page No.8 4.2 4.

1 Hierarchy of Finance Department : Managing Director Material Manager Account Manager Finance Manager Assistant Manager Senior Executive Junior Executive Senior Assistant Junior Assistant Workmen 126 Shiroya Harshida A. .4.

Earnest Walker Sumul is the co-operative so it has not special financial department.Finance management is that managerial activity which is concerned with the planning and controlling of the firm financial resources.” . However. It manages its working capital needs through internal funding only. it takes loans from NDDB 127 Shiroya Harshida A. for the expansion work and setting up new projects. Intact there is a separate cash recovery department in the organization to look exclusively this aspect. There is regular. The dairy runs there centers for all 365 days without fail. Sumul generally does not face any difficulty in dispensing amount to the producers every month and meeting other obligations. Still today it has no unique body of knowledge of its own and draws heavily or economic for its theoretical concept. Because of its excellent cash collection system. Sumul require a lot of funds for meaning its working capital needs and other obligations. “Finance management means the use of such managerial function as planning and control to undertake finance function. assured and smooth in flow of cash from milk sales from the agents to dairy’s Cash Collection Centers on day-today basis. .

They work together.  To monitor and measure debtors (% wise)  To monitor and measure internal customer satisfaction. 128 Shiroya Harshida A. .4. To prepare Balance Sheet and Profit and Loss A/C.2 Objective of Finance Department There is no separate department called finance in SUMUL. The objectives of the accounts and finance department are as follows:  To maintain Working Capital at minimum level compared to last year.

Surat  State Bank of India. Investment on expansion These requirements fulfill by taking loan and issuing share.4 Sources of Finance In the Sumul dairy requirement of finance is major into two major areas. (1) For working Capital : To meet the needs of arising working capital Sumul makes transactions from the following banks. Surat  Surat Mahila Nagrik Sahakari Bank. Surat  Dena Bank. In working Capital 2. Surat (2) For Investment on Expansion :  National Dairy Board  Share capital  Debenture 129 Shiroya Harshida A. 1.  The Surat District Co-operative Bank Ltd. . Surat  Indian Bank. Surat  Co-operation Bank.4. Surat  Sarvoday Sahakari Bank Ltd.

and product mix are needed. Issuing shares. . Working capital managing 4. Balance sheet & Annual general prepared.4. The sales officer compile these data taking into consideration growth rate of city population. for the effectiveness of annual business plan the data regarding marketing channel. Cash management Annual Business Plan: The annual business plan is prepared by taking the information regarding sales of every product. Planning & budgeting of financial resources. Issuing financial resources to different department. 3. per capital consumption so as to arrive at overall market size and r=targeted market sale for Sumul product. Accounting management. When financial resources is not that time taken loans. 5. 130 Shiroya Harshida A.5 Activities of Finance Department 1. 2.

Segment wise demand estimation 7. Estimated investment 5. Manpower requirement 4. 5 Years procurement analysis 8. Institutional demand 6.4.6. Product mix plane 2. Details of Competitors in Milk Product 1. 5 Years procurement capacity 9. Marketing channels 3. . Urban population demand 131 Shiroya Harshida A.

4. To do investments where maximum returns can be achieve. Controlling the inventory levels. 6. There are lots of control techniques through which companies can control their cost. By having latest technology machines and equipment. Extension of existing production plant. If the costs are controlled then the company can fix competitive price and achieve targeted returns. By producing large quantities of products. To control Cost Company might have to: 1.4. Cost Structure of Product: Production cost + Transport expenditure + Profit Margin + Commission 132 Shiroya Harshida A. Replacement of worm out machines and equipments with new ones. 7.7 Cost System Cost is one of the main factors affecting finance department. 2. Costing is the factor that affects the pricing as well as profits of the company. Make or buy decision 3. . If the company is able to get the cost at minim um level then can get an additional benefit over their competitors. 5.

-----------------------------Cost 133 Shiroya Harshida A. .

Therefore it is essential for the marketing department because to continue with any department one surely needs finance. . Development and malignance of new or existing products or services requires finance. through finance proves to be a base for marketing they are interrelated with each other by ‘pricing’ {one of the 4 p’s of marketing} In this company finance assists marketing activities by providing incentive schemes. free gifts. etc for promotional activities. The companies’ distributors have to bare the major 134 Shiroya Harshida A. The main function of marketing department is to explore and research the market so that company can develop itself. Finance assists marketing in promoting the product moreover it also helps in fixing competitive price of a product. In today’s highly competitive market it becomes unavoidable to ignore finance.4. It is useful in exploring and making a place in the competitive market. Finance is also required to train the marketing staff to perform its functions properly. literatures.8 Relationship of Finance Department With Marketing The job of marketing department is to boost up the sales and increase the profit of the company.

. 135 Shiroya Harshida A.marketing expenses as they are given the responsibility of marketing (Promotion).

Production: Production and finance department are interrelated with each other. and variable expenses etc. Main functions of the finance department are to minimize cost of production. It is required to keep the cost in control so that finance is used economically and judiciously. etc. Finance department requires personnel along with computerized systems (if any) to run the department harmoniously. buying machineries and equipments. Even through there may be computerized system but personnel are required to manage these systems. . Production and finance department are to make decisions whether to buy or make a product. In this company very little amount of finance function are undertaken do the requirement of personnel 136 Shiroya Harshida A. capital expenditures. The company requires finance for setting up of plant. Personnel : Personnel department is always heavily dependent on finance department. obviously the company will also made finance for day-to-day expenses like operating expenses. To increase product lines also finance is required. Finance is required for the production activities of the firm.

we can say that personal and finance department are interrelated with each other. 3. . Receipt of milk collection data. Reduction of DCSP (dairy co-operative society purchase) & other miscellaneous 5.9 Payment Process 1. Hence. 2. To the Milk Producers Finance department will make payment on the base of certified & approved bills. Collection of sales bills & sales data 2. Account of net amount payable to society is prepared. Verify the data with concern department & payment for each dairy co-operative society.departments limited to an extent but finance is required to pay the personnel of the company. To pass duration entry to the computer. 1. 137 Shiroya Harshida A. Feed duration data in computer 5. 4. Feed concern data in computer 4. Data verification with sales information 3. Feed all the data in computer with oracle support 4.

. 138 Shiroya Harshida A. The payment will send by MT (Money Transfer) by district co-operative bank.6.

To The Transporters All the come to the finance department for final payment. Every bill is certified by the concern department authority. They have to give justification for any expenses.& then finance department will make payment to the transportation for any expenses.& then finance department will make payment to the transporters on the bases of certified & approved bills.

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Shiroya Harshida A.

4.10 Treasury Operation
The treasury operation of the company is panned in such a way so that it maintains purchase cost, production cost, inventory management and budgeting based on the market forecast. Treasury operation is maintained to facilitate demand and supply condition, timely payments for purchases, meeting contingency expenses. Proper dispatching of the good on delivery dates and minimizing opportunity cost. Some unseen contingency may arise such as strike; flood fire etc. for this purpose also there way should be made.

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4.11 Organisation Stucture of Finance Department Managing Director


MANGER MANAGER ACCOUNTS MANGER FINANCE


DAPUTY MANAGER


SENIOR EXECUTIVE


JUNIOR EXECUTIVE


SENIOR ASSISTANT


JUNIOR ASSISTANT


WORKMAN GRADE – 2

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Shiroya Harshida A.

21 7.52 CHILLING CENTRE 50.00 00.04 87. In LACS) (Rs. H.): Machinery 558.25 252. COMPLEX – VANSKUI: Machinery Building Road.00 34. NIZAR COMPLEX: Machinery Building Road.4. In LACS) 1 DAIRY COMPLEX (H.12 Capital Budgeting SURAT DISTRICR CO – OPERATIVE MILK PRODUCERS’ UNION LTD.72 29. A.00 78.42 15.44 Building Road. etc.09 41.95 977.50 1133.00 101.40 11.24 0.00 4. etc.63 23. PARICULARS AMOUNT CAPITALLISED NO. .50 56.00 15.00 8.46 142 Shiroya Harshida A.00 40. etc.O.33 (A) 172. TOTAL (A+B+C+D+E+F+G+H) CENTRE 20. etc.15 44.00 4.76 88. SUMULDAN FACTORY CHALTAHN COMPLEX: Machinery Building Road. (Rs. etc. NAVI PARDI CHILLING CENTRE COMPLEX: Machinery Building Road. CAPITAL BUDGET COMPARATIVE STATEMENT FOR THE YEAR 2006 – 2007 BUDGET ACTUAL SR.71 7. etc. etc.57 20.25 37.00 12. NASIK UNIT – LAHE: Machinery Building Road.00 15. etc. UCHCHHAL CHILLING COMPLEX: Machinery Building Road.00 304. 2 (B) 3 (C) 4 (D) 5 (E) 6 (F) 7 (G) 8 (H) BAJIPURA COMPLEX: Machinery Building Road.65 0.

.143 Shiroya Harshida A.

919 Ordinary Share Rs.502 9.85.237 1.45.071 1.000 1.63.380 4.27.114 Debenture Rs.B.) 5.86.62.65.00.37.76.20.88.200 12.29.38.93.92. 500 Each Reserve Fund and Other Funds: Total Funds Loan: N. (Operational Flood) Gujarat Govt.368 46.00.91.50.969 2.500 12.07.625 1.D.74.359 83. .13 Analysis of P & L A/c And Balance Sheet By Ratio Analysis  CURRENT RATIO: ~ (FOR CURRENT YEAR) Current Assets Current Ratio = Current Liabilities 144 Shiroya Harshida A.88.569 72.70.39.755 1.876 83.36.100 Each Share Capital (Issued & Fully Paid up) 3.21.00.B.000 68.129 9. Revolving Fund Cattle Loan (I.900 12.07.57.56.BALANCE SHEET AS AT 31ST MARCH.37.83.74.06.68.15.000 Liabilities Authorised Share Capital: 5.00.123 4.22.000 11.60.22.07. Bank) Current Liabilities & Provisions: Due To Societies Saving Societies Fixed Deposits Deposits Other Liabilities Provision For Income Tax Creditors Creditors (Purchase) Creditors (Miscellaneous) Profit & Loss A/C 31 – 03 – 2007 (Rs.27.00.05.248 9.912 3.20.17.727 39.78.100 each Redeemable Debenture: 2.494 2.00.49.500 13.50. 2006 31 – 03 – 2006 (Rs.D.59.78.21.60.730 92.233 6.77.92.30.D.66.81.000 14.51.25.946 4.580 9.) 5.90.21.594 37.02.898 6.000 Ordinary Share Rs.508 --------34.62.359 69.99.465 95.799 37.15.27.826 1.I.

359  CURRENT RATIO: ~ (FOR PREVIOUS YEAR) Current Assets Current Ratio = Current Liabilities Current Assets = Stock + Debtors + Cash Current Assets = 14.750 + 9.17.86.594 145 Shiroya Harshida A.14.999 + 16.076 + 29.942 Current Liabilities = 83.01. .27.70.06.96.07.359 46.66.92.27.13.46.46.46.44.Current Assets = Stock + Debtors + Cash Current Assets = 22.25.135 Current Liabilities = 72.92.78.861 + 40.867 Current Assets = 46.17.99.86.86.524 Current Assets = 64.942 Current Ratio = 83.

During the year 2004 – 2005 the Current Ratio of SUMUL is 0.70.90 : 1.942 – 22.O.56 : 1 where as during the year 2003 – 2004 the Current Ratio of SUMUL is 0.943 Liquid Ratio = 146 Shiroya Harshida A.27.359 – 0 23.46.92. Thus. A Current Ratio of 2 : 1 indicates a high solvency position.135 Current Ratio = 72.  LIQUID RATIO: ~ (FOR CURRENT YEAR) Liquid Assets Liquid Ratio = Liquid Liabilities Current Assets – Stock Liquid Ratio = Current Liabilities – B.99. 46.17.25. .D.999 Liquid Ratio = 83.06. SUMUL has to improve Current Assets to pay against Current Liabilities.68.66.76.86.64. Thus the Current Ratio of SUMUL is declining which shows that SUMUL has not enough Current Assets to pay against their Current Liabilities.594 ANALYSIS AND COMMENT: ~ Current Ratio measures the solvency of the company in the short term.

135 – 14.D.69 : 1.21.03.359  LIQUID RATIO: ~ (FOR PREVIOUS YEAR) Liquid Assets Liquid Ratio = Liquid Liabilities Current Assets – Stock Liquid Ratio = Current Liabilities – B. During the year 2004 – 2005 Liquid Ratio of SUMUL is 0. Liquid Ratio of 1 : 1 indicates highly solvent position.750 Liquid Ratio = 72.06.594 – 0 50.385 Liquid Ratio = 72.44.06.66. 64.O.594 ANALYSIS AND COMMENT: ~ Liquid Ratio is used as a measure of the company’s ability to meet its current obligations. But it is comparatively higher than the current year. 147 Shiroya Harshida A. SUMUL can not utilize their fund in an optimum manner for the future benefit of business.25. .27.29 : 1 where during the year 2003 – 2004 Liquid Ratio of SUMUL is 0.92.96.99.83. This shows the ideal utilization of funds. Thus.25.

97.37.70.900 + 5.200 + 4.859 + 69. .89.21.33.826 Owner’s Fund = 9.500 Debt Equity Ratio = 9.88.62.460 ANALYSIS AND COMMENT: ~ 148 Shiroya Harshida A.91.500 Debt Equity Ratio = 6.33.60.37.20.48.07.730 Owner’s Fund = 6.585 DEBT EQUITY RATIO: ~ (FOR PREVIOUS YEAR) Long Term Liability Debt Equity Ratio = Owner’s Fund Owner’s Fund = Share Capital + Reserve & Surplus + P & L A/C Owner’s Fund = 1. DEBT EQUITY RATIO: ~ (FOR CURRENT YEAR) Long Term Liability Debt Equity Ratio = Owner’s Fund Owner’s Fund = Share Capital + Reserve & Surplus + P & L A/C Owner’s Fund = 3.585 12.33.460 12.70.97.530 + 37.59.88.

61.859 + 12.301 + 3.07. .02. SUMUL’S debts are decreasing.87.Debt Equity Ratio indicates the relationship between loan fund and net worth of the company.91.013 where as during the year 2003 – 2004 the Debt Equity Ratio is 0.65.  LONG TERM FUND TO FIXED ASSETS: ~ (FOR CURRENT YEAR) Long Term Fund Long Term Fund to Fixed Asset = Fixed Asset Long Term Fund = Long Term Loans + Share Capital + Reserve & Surplus + Debentures + P & L A/C Long Term Fund = 2. Thus.59.386 Long Term Fund to Fixed Asset = 23.60. a Debt Equity Ratio of 2 : 1 is the norm accepted by the financial institutions for financing of projects.37.386 11. A Debt Equity Ratio of Current year is 0.826 Long Term Fund = 11.500 + 69.87.88.65.89. A declining Debt Equity Ratio is usually taken as a positive sign reflecting on increasing cash accrual and debt repayment which is good sign for SUMUL.761  LONG TERM FUND TO FIXED ASSETS: ~ (FOR PRVIOUS YEAR) 149 Shiroya Harshida A.900 + 5.20.74.

61 : 1 which is higher than Current Year.994 ANALYSIS AND COMMENT: ~ This ratio indicates the proportion of long term funds deployed assets.19. It also indicates the proportion of long term funds that is invested in working capital. During the year of 2004 – 2005 this ration is 0.48.530 + 12.07. SUMUL’S funds are not safer as compared to the year 2003 – 2004. 150 Shiroya Harshida A.83.200 + 4.60. The higher the ratio indicates the safer funds available in case of liquidation.83.500 + 37.62.26.730 Long Term Fund = 10.21.66.508 + 1.26. Thus.468 Long Term Fund to Fixed Asset = 17.33.37.468 10.Long Term Fund Long Term Fund to Fixed Asset = Fixed Asset Long Term Fund = Long Term Loans + Share Capital + Reserve & Surplus + Debentures + P & L A/C Long Term Fund = 4.50 : 1 where as comparing to previous year it is 0. .88.

.076 + 0 Debtor’s Ratio = 4.233 x 365 x 365 16.86.78.60.78. whole sales is considered as credit sales.31 days x 365  DEBTOR’S RATIO: ~ (FOR PREVIOUS YEAR) Debtors + Bills Receivables Debtor’s Ratio = Total Credit Sales 9.17.14.861 + 0 Debtor’s Ratio = 4.13.12.60.25.233 Debtor’s Ratio = 13. DEBTOR’S RATIO: ~ (FOR CURRENT YEAR) NOTE: ~ Here there is no specification of credit sales so.14.06.272 x 365 x 365 151 Shiroya Harshida A.06.076 Debtor’s Ratio = 4.86.73. Debtors + Bills Receivables Debtor’s Ratio = Total Credit Sales 16.

. In the following calculation the debtor’s collection period for the year 2004 – 2005 is 13 days where in the year of 2003 – 2004 the collection period is 8 days which is much lower than the current year. Here.73.87days x 365 ANALYSIS AND COMMENT: ~ In this ratio the collection period is as possible as low.12.272 Debtor’s Ratio = 7.861 Debtor’s Ratio = 4.25. SUMUL can not get debts earlier as compared to previous year.17.9. 152 Shiroya Harshida A.13.

GUPTA”  ANNUAL GENERAL REPORT OF SUMUL DAIRY FOR THE YEAR OF 2003 – 2004 & 2004 – 2005 WEBSITES:  www. . BOOKS BIBLIOGRAPHY  MARKETING MANAGEMENT BY “PHILIP KOTLER”  HUMAN RESOURCE MANAGEMENT BY “C.google.5.com 153 Shiroya Harshida A.B.com  www.sumuldairy.

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