This action might not be possible to undo. Are you sure you want to continue?
PROF. MRS. PRATIBHA PIA
H.R College of Commerce and Economics MUMBAI 2010-2011
How Google changed the world?
As one group we would like to thank for giving us this opportunity to and chance to learn so much from just one book. We will take what we have learnt and definitely put it in practice so as to become successful managers someday.
How Google changed the world?
no. 2 3 4 5 7 8 9 10 How Google changed the world? Page 3 . 1 2 3 4 5 6 7 8 Index Why did we choose this book Introduction Google founders History of Google Learning Conclusion Bibliography Credits Pg no.Sr.
blogs. They not only give us access to information we need but news. when and why. What were their plans and what dose Google intend on becoming??? Guess we don¶t have any answers to this.Why did we choose this book? ³Google´«don¶t you think we eat. This is one technology that we can¶t do without some people call it a drug. And given an opportunity anyone would want to know who is responsible in making their search so much easy without which we will all definitely be doomed. How Google changed the world? Page 4 . But do we know how it started. Almost 90% of people who surf the net daily use Google. drink and sleep technology. videos. On knowing all the secrets to their success. jokes. shopping etc. So this the reason we choose this book to go inside the world of this search engine whose become such a success and has left all its competitors in the dust. We get everything we want at just one click. interviews.
shopping. It has even changed how we are able to view and explore our entire planet as we marvel at and take advantage of the satellite images provided by Google Earth.start a company. make a fortune. How did these young men and their company become so successful so quickly? How did they influence the world to such a degree that the name of their company and the act of using their search engine become a household word? How did they gain the attention of over half of the people in the world searching for information. No one can deny: Google has changed the world. news. Google founders Larry Page and Sergey Bran struck gold with their search engine. It changed the lives of those who use Google and who depend on it for research. and collaboration. quick answers. That vein of gold just gets richer and richer.Introduction It's the Universal dream . leaving their competitors in the dust? These are some of the questions this book answers. and retire early. What started as a graduate school project with the goal of perfecting how people search for information on the World Wide Web grew into a company that shook not only the world of search but dramatically changed the worlds of advertising and communication. communication. How Google changed the world? Page 5 .
They both were curious. and personality to bear on the formation of their company. They both ended up at Stanford University where they met-for graduate work. Now isn¶t that a happy coincidence? One thing led to another and before long Google was born. like Google. Larry Page and Sergey Bran How Google changed the world? Page 6 . Both. education background. They both grew up with excess to computers when computers in their home were rare. They both attended Montessori schools in their early years-an experience that would later inspire them to require their engineers to spend 20% of their work on projects that captured their imagination. Both had well educated parents whose work revolved around computers and science. The two founders of Google were Lawrence Edward Page and Sergey Mihailovich Bran.Google founders How does a profitable company with a huge impact on society. but u can usually follow the roots of a company¶s culture and ultimate impact back to one thing: the personality and interest of the founders. each bought distinctive childhood experiences. come to being? There are many such ingredients. for example shared the some experiences in their somewhat unusual childhoods. smart youngsters. social consciousness. Both set of parents nurtured their son¶s curiosity and encouraged them to explore and try all kinds of new things. At the same time they had fascinating similarities on their backgrounds their contributed to their strong friendship and shared the vision of their company when it came into being.
consisted of a list of back links ranked by importance²it occurred to them that a search engine based on Page Rank would produce better results than existing techniques (existing search engines at the time essentially ranked results according to how many times the search term appeared on a page). Bran and Page developed the page rank algorithm. a fellow Stanford Ph. understanding its link structure as a huge graph. Page considered²among other things²exploring the mathematical properties of the World Wide Web.A small search engine called rank decks was already exploring a similar strategy. nicknamed "Back Rub". for a given URL. Page's web crawler began exploring the web in March 1996.D." and was funded through the National Science Foundation among other federal agencies.D. Bran was already a close friend. Convinced that the pages with the most links to them from other highly relevant Web pages must be the most relevant pages associated with the How Google changed the world? Page 7 .In his research project. In search for a dissertation theme. His supervisor Terry Wino grad encouraged him to pick this idea (which Page later recalled as "the best advice I ever got) and Page focused on the problem of finding out which web pages link to a given page. The SDLP's goal was ³to develop the enabling technologies for a single. he was soon joined by Sergey Bran.History of Google Google began in March 1996 as a research project by Larry Page and Sergey Bran. integrated and universal digital library. whom Page had first met in the summer of 1995 in a group of potential new students which Bran had volunteered to show around the campus. To convert the back link data that it gathered into a measure of importance for a given web page. setting out from Page's own Stanford home page as it¶s only starting point. Ph. student supported by a National Science Foundation Graduate Fellowship. Students at Stanford working on the Stanford digital library project (SDLP). Analyzing Back Rub's output²which. considering the number and nature of such back links to be valuable information about that page (with the role of citations in academic publishing in mind).
The name "Google" originated from a misspelling of "Googol´.com. California. home to several other noted Silicon Valley technology startups. AOL. the verb. the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in 1999. Lycos. 1997. especially by stock market investors. The home page was still marked "BETA". on September 4. The domain google. and laid the foundation for their search engine. Google Inc. "to use the Google search engine to obtain information on the Internet. and the complex has since become known as the Google How Google changed the world? Page 8 . 1998 at a friend's garage in Menlo Park.com and MSN. Originally the search engine used the Stanford website with the domain google. "Googol´ was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006.com already argued that Google's search results were better than those of competitors like Hotbox or Excite. were seen as "the future of the Web".com.com was registered on September 15. However. and they wrote a research paper in 1998 on the topic while still students. Having found its way increasingly into everyday language.stanford. Go." By the end of 1998. and praised it for being more technologically innovative than the overloaded portal sites (like Yahoo!. which refers to the number represented by a 1 followed by one-hundred zeros (although Enid Bytom used the word decades earlier in "Google Bun" . After quickly outgrowing two other sites. the company moved into offices at 165 University Avenue in Palo Alto. In March 1999.edu. The company has remained at this location ever since. they soon changed their minds and early on allowed simple text ads. but an article in Salon. Both Brin and Page had been against using advertising pop-ups in a search engine.search.com) which at that time. Page and Bran tested their thesis as part of their studies. Google had an index of about 60 million pages. during the growing dot-com bubble. Netscape's Net center. meaning. or an "advertising funded search engines" model.. They formally incorporated their company.com. Excite.Chapter IX. The Magic Faraway Tree).
 The Google search engine attracted a loyal following among the growing number of Internet users.plea (a play on the word googolplex. noting.05 per click.] In 2000.com (later renamed Overture Services. How Google changed the world? Page 9 . "We believe strongly that in the long term. we will be better served ² as shareholders and in all other ways ² by a company that does good things for the world even if we forgo some short term gains. Keywords were sold based on a combination of price bid and click-through. C and till then we¶ve seen what a change it has really bought. a number that is equal to 1 followed by a googol of zeros)." Finally Google was founded on 7th September 1998 at Menlo Park. This model of selling keyword advertising was pioneered by Goto. The ads were text-based to maintain an uncluttered page design and to maximize page loading speed. Google quietly rose in stature while generating revenue. a phrase which they went so far as to include in their prospectus (aka "S-1") for their IPO. who liked its simple design. While many of its dot-com rivals failed in the new Internet marketplace. Google bought the property from SGI for $319 million. Google began selling advertisements associated with search keywords. Google's declared code of conduct is "Don't be evil". In 2006. with bidding starting at $. before being acquired by Yahoo! and rebranded as Yahoo! Search Marketing.
communicate and use the specific information they need and in a variety of media y Establishing strong ongoing global relationships with businesses that use its products and services and individuals who use search. y Generating revenue from ads tied to search without compromising the integrity of the search. y Creating a corporate structure and corporate culture that was designed to let Google control its destiny and to attract and keep the most brilliant team of engineers in the universe of search. partnerships and acquisitions . y Diversifying its products within the context of its mission of making all the information in the world available to everyone by concentrating on what google users need to better receive . y Creating a business strategy based on its core competency of excellent search results that generated revenue from alliances.customize . How Google changed the world? Page 10 . y Attracting venture capital to finance early growth y Building an infrastructure-a computer network-to support growth that eventually would be so huge that it serves as a barrier to new entrants into the field of search who might challenge the company.manipulate .WHAT MADE GOOGLE SO MUCH BETTER? y Building a search engine that rapidly returned the best search results.
so we¶ve created a fun and inspiring workplace you¶ll be glad to be a part of .including onsite How Google changed the world? Page 11 . Being a part of something that matters and working on products in which you can believe is remarkably fulfilling. y Appreciation is the best motivation.THE WONDERFUL WORLD OF WORK AND PLAY AT GOOGLE The Google philosophy : y y y y y y y y y y Focus on the USER and all else will follow It¶s best to do one thing Really . Google has become an essential part of everyday life ±like a good friend ± connecting people with the information they need to live great lives.Really well Fast is better than Slow Democracy on the web work You don¶t need to be at your desk to need an answer You can make money without doing evil There¶s always more information out there The need for information crosses all borders You can be serious without a suit Great just Isn¶t good enough GOOGLE¶S MOTTO ³Don¶t be evil´ is the google motto and it shapes how google meets it mission . how decisions are made and the conduct of Googlers. Top 10 reasons to work at Google: y Lending a helping hand. y Life is beautiful. With millions of visitors every month.
We love our employees and we want them to know it.companymatched 401(k). Your creative ideas matter here and are worth exploring. Googlers range from former neurosurgeons. How Google changed the world? Page 12 . Uniting the world.y y y y y y y doctor and dentist . maternity and paternity leave and much more« Innovation is our bloodline. Google offers a variety of benefits. Google is the technology leader in organizing the world¶s information. Even the best technology can be improved. Good company everywhere you look. People in every country and every language use our products. including a choice of medical programs . act and work globally-just our little contribution to making the world a better place Boldly go where no one has gone before. more useful and faster products for our users. Work and play are not mutually exclusive. stock options. puzzle champions to alligator wrestlers and former-marines. It is possible to code and pass the puck at the same time. In fact we have them every day: healthy.S. We see endless opportunity to create even more relevant. There is such a thing as a free lunch after all. one user at a time. You¶ll have opportunities to develop innovative new products that millions of people will find useful. CEOs and U. As such we think. There are hundreds of challenges yet to solve.on-site day care and plenty of snacks to get you through the day. No matter what their backgrounds Googlers make for interesting cube mates. yummy and made with love.massage and yoga .
Interviewers will ask you questions related to your area of interest and ask you to solve them in real time. design patterns. you'll meet with several engineers across different teams who will give a cross-section view of Google Engineering. Applying at Google Once you apply for a job by submitting your resume. location or even by key word. Phone interview You've applied for the position and your skills fit the job. it's not a question of getting the answer right or wrong. data structures.Google Hiring Process Job search The process begins with searching for a job opening that interests you by job department. but the process in which you use to solve it. analytical thinking skills. algorithm development. Onsite interview Our interview process for technical positions evaluates your core software engineering skills including: coding. Our interview process for business and general positions evaluate your problem solving and behavioral abilities. The phone interview assesses your technical skills and proficiency. How Google changed the world? Page 13 . to the level of determining whether you should be brought in for in-person interviews. During your interview. you will be contacted by the recruiting team who will tell you what to expect and what it's like to work at Google. Creativity is important. Typically phone interviews are conducted by someone in a similar roles and lasts about 30-40 minutes. Remember.
we will decide if you are suitable for the job opening. How Google changed the world? Page 14 . drawn from both management and potential colleagues. What happens next Following your interviews. but we believe it's worth it. Please be patient with us ± your recruiter will keep in touch with you when feedback has been received and decisions made. If you hire great people and involve them intensively in the hiring process. Yes.Hire by committee Virtually every person who interviews at Google talks to at least four interviewers. We started building this positive feedback loop when the company was founded. To that end. and it has had a huge payoff. ensuring our hiring process is fair while maintaining high standards as we grow. Also feel free to get in touch with your recruiter at any time. Everyone's opinion counts. it can take up to two weeks for us to make a definitive decision as to whether we'd like to have you join the team. you'll get more great people. We take hiring very seriously and like to make consensus based decisions. it takes longer.
How Google uses fun to attract customers y Google doodles y April fool¶s day pranks y Google lunar X prize y Making and keeping friends y Google video y Shopping y Google sketchup y Blogging and creating a web page y Google labs y Joy of pure search y Google Earth How Google changed the world? Page 15 .
news. But that shouldn¶t count. How Google changed the world? Page 16 . And no doubt there¶s no success without ups and downs. We may fall a thousand times before even coming close to winning. movies and so on. And at no stage can we stop learning. Google gives world information within a few minutes. We can now say that we live in a really small world. what matters is our goal. But what we¶ve learn from this book is that no idea is small or big. In turn both of benefiting in the long run. we always have to look at the big picture and take every opportunity we get to make it possible. We not only get information but also can express our own views about different things and ideas that we have. situations. And nothing can be done alone we always need that shoulder in which we could rely on when we think we want to give up. books. Google itself is learning by the way we react towards it.Learning¶s Learning¶s are a part of our lives. We learn from different experiences. Because what we usually end up not doing is done by other people.
It used to be that the Internet made information available. So this change that Google has bought is extraordinary something that we hadn·t even imagined. We now know that Google has been successful in attracting all its customers and will keep its goodwill forever. Making everything really so easy and convenient with just a click for everyone of us and in every way possible. I mean. we can search the Internet for anything and Google gives us this information in the language we want. In fact the reason behind this is the workforce they have. ³GOOGLE HAS REALLY CHANGED THE WORLD´ How Google changed the world? Page 17 .Conclusion Change«something that we all come across every time. how they treat their employees and the facilities they offer them which is so vital for every organization. But not every change is good or bad nor you intend for that change but it just happens with time. but Google makes it accessible ³ and that·s a big difference Thus we can say that. But the Google founders knew they wanted to bring a change in the world but didn·t expect it to become this huge. Google transforms our world as consumers.
www. the basic tenets for Search. Google focuses on three key areas: Search. While each of these has a lot of technology under the hood. and apps are the umbrella over our web-based software that you can access anywhere. As a company.wikipedia.advertisement. ads are our central business proposition.com 3. Ads and Apps.Bibliography 1. How Google changed the world? Page 18 . www. Search is our core technology.com 2. any time. Ads and Apps are very simple.
Credits y Rhea Fernandes y Gayatri Motwani y Aman Vijay y Kunal Chhatwani How Google changed the world? Page 19 .
How Google changed the world? Page 20 .
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.