French Luxury Brands In India

The Indian personal care market couldn’t have asked for more! After popular French brands like L’Oreal, Clarins, Vichy, Christian Dior, Nina Ricci, S.T. Dupont, Cartier and Louis Vuitton making their presence felt in India, it is time to welcome yet another upmarket luxury brand. This time, it is the famous French hair and salon chain, Jean Claude Biguine, which has entered the Indian retail market. The French brand plans to invest more in India, appreciating the potentially of the ever-growing Indian market. The reason why French brands are doing so well in India is because their goods and services are reputed for their reliability and can be trusted to be credible, more so in the high-end segment. The removal of trade barriers in the Indian economy has boosted the foreign brands to create a niche for themselves here. The upsurge in Indian households, with their increased purchasing power and more awareness about global market, is another factor that has been encouraging foreign brands to invest in the Indian market. India has showed a very bright growth prospect as far as the personal care industry is concerned and is at the top position in the A.T Kearney’s Global Retail Developmental Index. Moreover, French brands are known for their personal care and beauty products; all the more reason why they should be flowing into India.

Popular French Luxury Brands
L’Oreal
The L'Oréal Group is one of the largest cosmetics and beauty companies in the world. It is based in Paris suburb of Clichy, Hauts-de-Seine, France. This brand of cosmetics has introduced a complete range of hair color, skin care, sun protection, make-up, perfumes and hair care products. L'Oréal is also active in dermatological and pharmaceutical fields. Vichy, the premium dermo-cosmetics brand, is also owned by L'Oréal.

Clarins
Clarins is another famous cosmetics company based in France. The brand concentrates on skincare products and fragrances. Big names like Clarins, Azzaro, Thierry Mugler, and My Blend are included in the portfolio of Clarins. Recently, the company also launched a skincare range for men.

Christian Dior
Christian Dior is a world-renowned brand of cosmetics, which specializes in fragrance, skincare and makeup. This French brand is one of the most coveted cosmetic brands, whose products are used by celebrities across the world. Christian Dior has been a rage in India for quite some time now.

Gillette shavers. and compete directly against category leader Colgate. and Godrej Consumer Products. Hindustan Unilever (HUL). “Yes. and a likely threat to L’Oreal and Godrej Consumer Products. which is dominated by L’Oreal India’s L’Oreal Excellence Crème and Garnier. At that time. meaning "Air of Time". This is the first time that the detergents-to-diaper maker will enter the Indian hair colour market. which makes Tide detergent. "Fleur de Fleurs" and "Eau de Fleurs". after French brand L’Oreal. This is in keeping with our commitment of providing superior product propositions to our consumers. In fact. PPP&G had acquired German hair and beauty company brand Wella in 2003 in a $7 billion deal which gave the former strategic access to the global professional hair care market. Wella Kolestint. does not have a presence in hair colour segment. Signoricci". and books. we are launching Wella Kolestint. compete aggressively in shampoos with their respective brands Dove and Pantene.000-crore turnover in India and operates through three subsidiaries — Procter & Gamble Health & Hygiene (PGHH). Anand Shah. are the other classic perfumes by Nina Ricci. FMCG analyst at securities firm Angel Broking. jewelry. Apart from L’Oreal.” P&G’s closest rival. The hair colour category is estimated at Rs 1.” Analysts believe P&G’s entry into the hair colour category signals its new-found aggression in India. P&G had topped German company Henkel’s bid for Wella. watches. "Capricci". The consumer products giant. accessories.200 crore and growing at a healthy 25%. ready-to-wears. Nina Ricci French Perfumes by Nina Ricci are famous around the world. . however. Pampers diapers. sunglasses. The brand specializes in trunks. Olay skin-cream and Pantene shampoo. speculation is rife that P&G will foray in the toothpaste category before year-end with either its Crest or Oral-B brands. The brand. has a combined turnover of close to Rs 3. Both HUL and P&G. leather goods. Its entry into hair colour market could be a formidable one. other brands in the category include Godrej Consumer Products’ Renew and Revlon. A P&G spokeswoman confirmed the development. “Farouche". Wella is among the top two global hair colour brands. "Signoricci II" and "Phileas’’ are the popular men’s fragrance by the brand. will hit select retail outlets this weekend. Louis Vuitton is known for the high prices it commands. shoes. P&G set to enter Indian hair colour market with Wella New Delhi: Procter & Gamble India (P&G) is set to bring in one of its biggest global brands– Wella hair colour—as it looks to strengthen its health and beauty business in India. It is one of the most recognizable brands in the world and its market in India is also considerable.Louis Vuitton Louis Vuitton or LV is a French fashion house of international repute. Procter & Gamble Home Products (PGHP) and Gillette India. the most famous being L'Air du Temps. said: “P&G has certainly upped the ante in India. created in France in 1949.

the brand is likely to occupy the mid-premium price range in India. The brand is also known as Wella Koleston in markets like the US. and its range includes temporary to semi -permanent and permanent hair colours. . Wella Professionals is the leader in professional hair colour and service.The first hair colour brand to be developed in the world in 1950.

Sign up to vote on this title
UsefulNot useful