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We’re a small team of fact-checkers doing big things.

Since 2007, PolitiFact has


focused on fact-checking journalism by looking at specific statements made by
politicians and rating them for accuracy. No one tells us what to write about or how
to rate statements. Owned by the nonprofit Poynter Institute, the reason we publish
is to give citizens the information they need to govern themselves in a democracy.
95% of PolitiFact readers voted in a statewide election in the past two years.
What else defines our unique audience? And what are people consuming on
PolitiFact.com? Here are the facts:
AUDIENCE
Politically savvy decision-makers Pulitzer Prize winner
and independent thinkers. For our coverage of the national election,
PolitiFact was awarded the 2009 Pulitzer
PolitiFact helps policymakers and voters sort out the truth in politics. Prize for National Reporting. PolitiFact’s
Our core principles are independence, transparency, fairness, thorough reporting and innovation was recognized with the first
clear writing. Seeking to present the true facts, unaffected by agenda or biases, we Pulitzer Prize ever awarded for an initiative
research statements from members of Congress, the president, Cabinet secretaries and that started online.
lobbyists and then rate them for accuracy. Our audience is highly educated, passionate
about politics and appreciates quality.

2,447 members.
5,665,829 Monthly page views Truth Squad members have the ability to
3,180,922 Monthly users donate once, once a month or once a year.
Members will get access to special perks
Age range: 55-74 like a members-only Facebook group,
virtual coffees with the PolitiFact staff and
Median HHI: 25-75k possibly a color-changing Pants on Fire
Male/Female: 53%/46% mug. A full breakdown of our membership
program is available at membership.
College educated: 76% politifact.com.

Join us @PolitiFact

99,260 815,035 661,800 12,700 5,010


Email subscribers Facebook likes Twitter followers Instagram followers YouTube subscribers

Sources: Google Analytics Feb 2019-Feb 2020; Facebook, Twitter,


2020 MEDIA KIT Instagram, YouTube June 2020; 2019 PolitiFact survey
POLITIFACT NATION
No spin. No favoritism. No punches pulled.
No other website holds pundits, politicians and people in power accountable like PolitiFact.

Truth-O-Meter PunditFact Facebook partnership


It’s the art of fact-checking at new heights. PunditFact is a project dedicated to As a fact-checking organization certified
Every important political statement, claim checking the accuracy of claims by by the International Fact Checking
or charge is scrutinized, checked and pundits, columnists, bloggers, political Network, we identify, review and evaluate
rechecked. Then comes the judgment: analysts, the hosts and guests of talk the accuracy of posts and photos on
True, Mostly True, Half shows, and other members of the media. Facebook and Instagram. This is part of
True, Mostly False, We define a pundit as someone who Facebook’s efforts to combat false news
False or Pants on offers analysis or opinions on the news, and misinformation on its News Feed. We
Fire! PolitiFact offers particularly politics and public policy. stop hoaxes and bad info by attaching
an accurate read on our fact-checks to misleading social posts
national political debate and downgrading them in the platform’s
with the Truth-O-Meter. algorithm.

Video fact-checks State partners


PolitiFact has expanded its reach, influence PolitiFact currently has 13 state
and audience on YouTube, a platform ripe editions. In the following states, we
for fact-checking. We’ve introduced the partner with select national media
Truth-O-Meter Minute and PolitiFAQ series outlets to evaluate statements made
on our channel. by state and national politicians:

California Pennsylvania
Florida Texas
Illinois Virginia
Iowa West Virginia
Missouri Vermont
New York Wisconsin
North Carolina

2020 MEDIA KIT


PRESS
Unbiased content and trusted fact-checks.
Since our start, PolitiFact has led the way
in fact-checking journalism. From the Lie
of the Year to our infamous Truth-O-Meter,
our ratings are shared and discussed from
Main Street USA to Pennsylvania Avenue.
Our fact-checks are not only resources
for our readers but also for other news
organizations, and even comedians. The
proof is in the pudding — or, in this case,
the clips — PolitiFact is accurate, reliable
and shareable.

2020 MEDIA KIT