“Wine Country This Week is the only publication that consistently drives traffic to our tasting room and

brings us new and loyal customers.”

WINE COUNTRY THIS WEEK, published weekly since 1981, is the most widely read and only weekly publication designed to provide a comprehensive guide for the millions of annual visitors to Northern California who require current information about wineries, restaurants, accommodations, galleries, antiques, shopping, attractions, transportation and a timely calendar of events.

• • • • • • • •

provides visibility, value and editorial support to its advertisers. is the leading tourism publication throughout Northern California. is complimentary at all key tourism locations. is the most effective and cost efficient way to reach thousands of destination-oriented visitors. currently has more than 1,000 distribution points. distributes up to 17,000 copies weekly. reaches a different prequalified readership of approximately 35,000 per issue. has an annual readership of more than 2 million.

We appreciate you taking the time out of your business day to look over the enclosed material and look forward to meeting with you to discuss your advertising opportunities in WINE COUNTRY THIS WEEK.

P.O. Box 92, El Verano, CA 95433 • 669 Broadway, Sonoma, CA 95476 • (707) 938-3494 • (707) 938-3674 FAX • www.winecountrythisweek.com

EDITORIAL BENEFITS Feature Story This is an overall piece introducing consumers to a winery. CA 95476 • (707) 938-3494 • (707) 938-3674 FAX • www. its history. Wine & Food Pairings New-release wines are paired with a complimentary recipe. El Verano. P. CA 95433 • 669 Broadway.O.winecountrythisweek. Winemaker Profile Consumers gain insight to the wines and the person behind them by reading about the winemaker – his or her past experience and winemaking style. Press Releases and Events WCTW publishes your company-generated news and event releases – keeping readers informed about your business. Sonoma. Tasting Room of the Week Each week a tasting room is highlighted and guests are encouraged to visit by providing indepth information about what makes this tasting room stand above the rest. New Release Wines Inform consumers of newly released wines or highlight wines that have recently been recognized and awarded.com . It gives step-by-step instructions on recipe preparation. and explains why the wine and food compliment each other. It persuades people to visit by describing what is unique and interesting. staff and the wines it produces. Box 92.

AAA travel offices. 20 Williams 175 Cloverdale Geyserville Clearlake Lower Lake Gualala Sea Ranch Lake Sonoma 99 16 Brooks 49 101 29 Healdsburg Timber Cove Jenner SONOMA Guerneville Bodega 12 COUNTY Bay Sebastopol Santa Rosa Kenwood & COAST 116 Glen Ellen Tomales Petaluma • Middletown Auburn 128 Calistoga 29 505 Lake Berryessa 5 St. Sonoma. CA 95476 • (707) 938-3494 • (707) 938-3674 FAX • www. visitor/tourist centers. antique and specialty stores. concierge desks.000 copies. Helena Rutherford Yountville Sacramento 80 50 Placerville 12 116 NAPA VALLEY Napa 121 12 121 128 Winters Davis P. wineries.DISTRIBUTION TO EUREKA TO REDDING Fort Bragg 20 Mendocino Willits Little River Calpella MENDOCINO COAST. We add distribution points on a regular basis and keep current about where your potential customers are. 152 SANTA CLARA & MONTEREY/CARMEL Chowchilla 156 99 Monterey Paci c Grove Salinas 68 101 TO PASO ROBLES & SAN LUIS OBISPO TO LOS ANGELES Carmel TO BIG SUR & MORRO BAY Gonzales . Reyes Station 12 Vallejo 101 1 Muir Woods San Rafael San Pablo Bay 580 80 Berkeley SACRAMENTO VALLEY. Chambers of Commerce. corporate travel. Silicon Valley. Carmel. NORTH COAST & LAKE COUNTY PUBLISHED WEEKLY 5 SINCE 1981 ••• MORE THAN 1. El Verano. 99 VALLEJO. Napa. Livermore.000 distribution points throughout Northern California – an annual distribution of more than 700.O.000 DISTRIBUTION POINTS 20 Elk Ukiah 1 Pt. restaurants. & DUBLIN Ba y Modesto 1 San Jose 17 Santa Cruz Capitola Morgan Hill 5 152 Monterey Bay Watsonville Moss Landing SAN FRANCISCO. EAST BAY & 12 OAKLAND AIRPORT Rio Vista Sutter Creek Jackson 680 88 12 Concord Walnut Creek ic i Oc ean e n 780 4 24 Lodi 49 Angels Camp San Francisco Paci ca 4 4 SFO nc ran San Fr S 580 680 Oakland Alameda Hayward Jamestown 580 Stockton 280 Half Moon Bay Woodside 92 Livermore 205 Pleasanton Oakdale Manteca Chinese Camp Sonora 101 84 isc i c o 880 680 Fremont Palo Alto 84 Santa Clara 580 TRI-VALLEY. • Distributed to hotels and B&Bs. CA 95433 • 669 Broadway. Sacramento and surrounding areas. vacation and recreation clubs. WINE COUNTRY THIS WEEK is constantly keeping up with traveling and visitor patterns. airports. Reyes Sonoma 121 37 Fair eld Pt. Sonoma. Arena Boonville Yorkville 253 128 Hopland 29 Lakeport Clear Lake 53 29 • More than 1.winecountrythisweek. galleries. Monterey and Salinas. upscale grocery/specialty markets. • Coverage includes the greater Bay Area. upscale wine shops and major consumer-oriented events and festivals. LIVERMORE.com a Pa i cif Pt. and an annual readership of 2 million. Sonoma Coast. PLEASANTON. Mendocino. San Francisco. car rental locations. Gilroy SILICON VALLEY. Box 92.

000 3.O.13 ea.49 ea. They come in a convenient 8-1/2"x11" size that can be inserted in to cases of FFE your SPE out at wine-related events and your tasting room. Sonoma. posted in markets and fit perfectly in binders for sales wine. El Verano. $650 $. handed CIAL O presentations.09 ea. $535 $.winecountrythisweek. SELL turn EETS 500 Let us SH your story into a direct. Box 92. $570 $. CA 95476 • (707) 938-3494 • (707) 938-3674 FAX • www.000 5. Ads requiring design and proofs must be submitted 6 weeks prior to publication. effective and economical way to reinforce your identity in the marketplace.) for selected partial insertion * Prices subject to change *$65 per 1000 for 1 week issue insertion REPRINTS Let consumers know what’s new about your wines and your winery with reprints of your story in Wine Country This Week – it’s a great way to draw attention to R wine facility. CA 95433 • 669 Broadway.000 2.27 ea.AD RATES COLOR RATES Camera-ready ads and copy changes are required 4 weeks prior to publication. black on the back 250 PAGE SINGLE $.000 contact your representative.com . BACK 4 COLOR FRONT/ 1.000* $ full color PLUS SHIPPING on the front. P. $485 $. Please refer to ad size schedule for ad specifications and ad requirements. Ads requiring design and proofs must be submitted 6 weeks prior to publication. Please refer to ad size schedule for ad specifications and ad requirements.19 ea. 2013 2 Weeks Price p/week $1090 820 575 430 375 NOT AVAILABLE Enhanced Listing with color photo or graphic $49 per week BLACK & WHITE RATES Camera-ready ads and copy changes are required 4 weeks prior to publication. Page Size Full 3/4 1/2 1/3 1/4 1/6 1/8 1/12 52 Weeks Price p/week $878 640 430 310 225 160 120 80 38 Weeks Price p/week $895 660 445 320 240 210 175 130 28 Weeks Price p/week $915 675 460 335 270 225 190 150 14 Weeks Price p/week $935 702 490 360 290 245 215 170 4 Weeks Price p/week $965 725 530 380 330 Advertising rates effective January 1. $850 Production charges: $65 per hour • Shipping additional • *For more than 10. Page Size Full 3/4 1/2 1/3 1/4 1/6 1/8 1/12 52 Weeks Price p/week $525 380 255 185 140 105 92 60 38 Weeks Price p/week $535 400 270 200 155 125 105 70 28 Weeks Price p/week $545 415 285 220 180 140 115 84 14 Weeks Price p/week $585 435 315 245 205 160 135 95 4 Weeks Price p/week $615 460 355 270 225 2 Weeks Price p/week $735 550 400 315 240 NOT AVAILABLE FRONT COVER: COVER CORNER TAB: INSERTS: $1375 (1 Week) PRODUCTION CHARGES: $575 (2 Weeks) $65 per hour – miminum $25 *$75 per 1000 ($225 min.000 10.

• Photoshop files – save as TIFF. line art at 1200 dpi • Custom colors named in Illustrator or QuarkXpress must have specific names (no RED or BLUE. • For best results supply ads in PDF format.7/16 x 10 . Photos must be saved at 300 dpi.) • Deadline for all camera-ready ads is four weeks prior to publication. (707) 938-1783 or chandra@winecountrythisweek. • Ads must be correct size • All 4-color.1/4 image area for bleed HALF PAGE 3-3/4" wide x 9-3/8" high ONE THIRD (4 column) 7-3/4" wide x 3" high HALF PAGE 7-3/4" wide x 4-5/8" high ONE THIRD 3-3/4" wide x 6-1/4" high QUARTER PAGE (1 column) 1-3/4" wide x 9-3/8" high ONE EIGHTH (1 & 2 column) 1-3/4" wide x 4-5/8" high 3-3/4" wide 2-1/4" high QUARTER PAGE (2 column) 3-3/4" wide x 4-5/8" high ONE TWELFTH (1 & 2 column) 1-3/4" wide x 3" high 3-3/4" wide 1-1/2" high QUARTER PAGE (4 column) 7-3/4"wide x 2-1/2" high ONE SIXTH (1 & 2 column) 1-3/4" wide x 6-1/4" high 3-3/4" wide x 3" high For questions regarding electronic ad submittal.com .7/8 finished/trimmed FULL PAGE 7-3/4" wide x 9-3/8" high THREE QUARTERS 7-3/4" wide x 7" high 8 . include all embedded art files. CMYK process settings (no RGB or spot colors) • Acceptable software: Illustrator. Box 92. El Verano. etc. Sonoma.winecountrythisweek.com P.7/8 x 11. AD SIZES FULL PAGE BLEED 8 . save art as EPS. CA 95476 • (707) 938-3494 • (707) 938-3674 FAX • www. Acrobat QuarkXpress or Photoshop • Illustrator files – Convert type to outlines. contact Chandra Grant.O. CA 95433 • 669 Broadway.AD SPECS AD SPECIFICATIONS Please use this check list – any requirements not met may result in extra charges.

CA 95433 • 669 Broadway.com . submitted press releases as well as events included in the calendar • each WCTW print advertiser receives a link to their website from their business listing • each WCTW print advertiser receives a bold listing with a link to published stories APEX AD (300x100 pixels) Rotation of three ads 3 months $145/mo 6 months $125/mo 12 months $95/mo Ad size approximate. Box 92. dining. Winemaker Profile.facebook. Tasting Room of the Week. “Inside Info” provides insight into some unique wine country experiences.com/WineCountryThisWeek and Twitter @WineCountryTW Ask us about utilizing our bi-weekly email newsletter to drive traffic to your events and tasting room. Sonoma. depending on monitor settings BOTTOM BANNER AD (800x100 pixels or approximately 11"x1. sorted by region and date.35") Rotation of three ads 3 months $175/mo 6 months $145/mo 12 months $125/mo Ad size approximate. Food and Wine Pairings. wine purchasing and more.com …is a proven website rich in content and interactivity Users can peruse magazines including Northern California’s WINE COUNTRY THIS WEEK. etc.O. according to region.WineCountryThisWeek. shopping. golfing. Users of the site can also access deep databases of information on lodging. El Verano. Downloadable winery maps are available on the site as PDFs.winecountrythisweek. P. depending on monitor settings IMPACT AD (300x250 pixels) Rotation of three ads 3 months $175/mo 6 months $145/mo 12 months $125/mo Ad size approximate. in addition to wineries.www. Support for our magazine advertisers… • editorial support includes any stories that have appeared in the magazine including Feature. CA 95476 • (707) 938-3494 • (707) 938-3674 FAX • www. Another feature provides users the opportunity to search by specific regions for “Deals” on tasting room fees. The Calendar functionality is a great way to keep up with wine country events. depending on monitor settings Follow us on facebook www. the Central Coast WINE COUNTRY THIS MONTH as well as various DAY TRIPS in an easy-to-use “scrolling” format – or use the search function to find specific published content in the magazines.

Distribution: • We continue to service more than 1. Digitally: • Email Newsletter Support – Wine Country This Week Email Newsletter goes out every two weeks to more than 4. You will also be highlighted on 40. including the major San Francisco hotels. Let us know if you have an event. In 2010. special discounts or something significant that you would like to be included.000 distribution locations weekly from Mendocino to Monterey.PARTNER BENEFITS You and Wine Country This Week – The Perfect Partnership Reach more than 2. Let us know if you have an event or something significant that you would like to be posted. • Editorial Support – As a PARTNER you will receive professionally written stories on an annual and as needed basis.000 qualified wine country visitors annually with your advertisement in Wine Country This Week plus receive these additional benefits… In Print: • Calendar – As a PARTNER you will receive preferential treatment for your events – bold and highlighted in color. El Verano. CA 95433 • 669 Broadway. • Website – As a PARTNER you will have a bold and expanded listing for our audience of more than 10.000 copies of the Napa Valley Wineries map distributed annually in map pad format. • Press Release/Event Support – As a PARTNER you have the ability to submit unlimited press releases and any other PR material for inclusion in our printed and online publication. Box 92.000 subscribers.com . • Map Listing – As a PARTNER your winery will be bold in magazine with gold star.O. news.com P.000 unique visitors monthly. • Facebook Support – We post to our Facebook page at least twice a week. with heavy emphasis in Napa and Sonoma counties. • Twitter – As a PARTNER we can “tweet” and “retweet” any of your pertinent events. releases etc. CA 95476 • (707) 938-3494 • (707) 938-3674 FAX • www. Reminders • Send your event information to cathy@winecountrythisweek. • Directory Listing – As a PARTNER your winery listing will be bold and highlighted in color in the directory portion of the magazine.com • Send your press releases to chandra@winecountrythisweek. distribution was increased in the greater Sacramento area (additional 300+ magazines per week) plus we service four new stand-alone outdoor boxes in Napa and Sonoma counties.000.winecountrythisweek. Sonoma.

Your publication is a great help to our concierges when assisting our guest plan their wine country getaway. It gives them a better appreciation of distances involved in planning their excursions. Chief Concierge. The articles highlighting wineries each week is most informative and given the multitude of new wineries in the wine country.” – Guest Services. it is imperative that my staff is able to access information expeditiously. Wine Country This Week offers me a valuable marketing tool. Concierge Supervisor.com . Concierge. MERITAGE RESORT & SPA. San Francisco ““The concierge staff at the resort uses Wine Country This Week when assisting our guests with locating wineries. saving us untold hours of revising many overly aggressive itineraries! Thank you for being such a valuable resource to all of us who are in hospitality. the best maps. Sonoma. It tells me what I need to inform and educate my guests on their visits to the wine country. San Francisco “We love your magazine and hand it out regularly.” – Nate Rossi. Wine Country This Week will always be our main source of information and quick reference. especially those maps. I’m delighted to have Wine Country This Week magazine as our single print resource for staff and guests. THE FAIRMONT SONOMA MISSION INN “Being in the concierge profession for over 10 years. Santa Rosa “I believe I speak for the entire concierge community when I say Wine Country This Week is ‘our Bible’ when it comes to referencing wineries. so we especially depend on this feature. We look forward to the continued partnership and passing out your magazine to our members and owners. It makes our job that much easier. Thank you for establishing this great tool to help the concierge community in its work. El Verano.” – Ric Lee. RENAISSANCE HOTEL.” – Chris Morano. LES CLEFS D'OR “I find your publication the most comprehensive. FOUNTAINGROVE INN. AUBERGE DU SOLEIL P. Napa “As a professional concierge. It’s kind of a hassle to come down to the city to distribute.O. The magazine is so helpful. special events and maps. looking for special events and pointing out some really good articles to read…such a great tool to have at the desk for sure!” – Andre Remesau. Head Concierge. index and articles. setting up itineraries. Chef Concierge. Member.winecountrythisweek. CA 95433 • 669 Broadway. but I know all the hotels appreciate it. The publication is also a wonderful handout for us to present to guests who are unfamiliar with the wine country. and provides up-to-date information that I share with my wine-loving guests in order to ensure that I meet their individual needs to perfection. CA 95476 • (707) 938-3494 • (707) 938-3674 FAX • www. ” – Marianne Wong. so it’s important for me to stay current. we can't possibly visit each one. HOTEL AND CONFERENCE CENTER.CONCIERGES LOVE US! Just ask them… “We value your product very much. my guests continually request – and trust – my personalized suggestions and insider tips. We look forward to a long and continued relationship with your publication! Keep up the exceptional work!” – Concierge. Really. THE RITZ CARLTON CLUB AND RESIDENCES. Box 92.

It should be 350+ words including the business name. address.com .5" For questions regarding electronic submittal.7 5" P. contact: chandra@winecountrythisweek. STORY: The editorial piece needs to be provided for the cover or corner. 2. Mail: P. Box 92 El Verano. INSIDE IMAGES: At least two 4"x6".75" tall for your use. • Images must be correct size • Images must be 300dpi digital file. IMAGES: Please use this check list – any requirements not met may result in extra charges. Sonoma. phone. transparency or negative • Photoshop files must be saved as TIFF or JPEG at 300 dpi • PC files must be saved for Macintosh.O.COVER & CORNER SPECS COVER IMAGE: Live area is 8" wide x 5. Box 92. high-resolution slide. CA 95433 LIVE AR EA 8" x 5. hours of operation. CORNER TAB IMAGE: Please provide a high-resolution image and logo along with less than 10 words for text.winecountrythisweek.S.25" x 2. El Verano. CA 95476 U.O. CA 95433 • 669 Broadway. Suite B Sonoma. website and social media information.com (707) 938-1783 Delivery Mail: Wine Country This Week c/o Chandra Grant 669 Broadway. 300dpi color images to run with the story is recommended. CA 95476 • (707) 938-3494 • (707) 938-3674 FAX • www.

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