This action might not be possible to undo. Are you sure you want to continue?
´SOCIAL MEDIA MARKETINGµ
SHEETAL.R 1021623 I MCOM
friendster. a large portion of this spending is predicted to be coming from the US market.. orkut. One of the major benefits of advertising on a social networking site (facebook.Sergey Brin (Google Co-Founder)  Four Reasons to Practice Social Media Marketing Why bother exploring social media as a marketing channel for your website or business? After all. As Internet usage continues to grow in other parts of the world. "In general. However.it's hard to predict where social networking will come out.. and social networks continue to proliferate. Things have been going well this year. founder of facebook Mark Zuckerberg.Social network advertising Social network advertising is a term that is used to describe a form of Online advertising that focuses on social networking sites. search advertising or the purchase of banner and editorial ads on relevant sites. Most famously." ... The Social Network Advertising Market eMarketer predicts that $2 Billion will be spent this year (2010) on social network advertising worldwide and that this market will continue to grow . There have been many claims that Social Network Advertising will revolutionize the online advertising market. myspace. announced that "For the last hundred years media has been pushed out to people.8 billion in spending by 2011. but now marketers are going to be a part of the conversation.and many others) is that advertisers can take advantage of the users demographic information and target their ads appropriately. you could stick to link exchanges.reaching $3. advertising dollars on social networking sites outside of the US will begin to play a major role. Here are some reasons why you should consider using social media: . but the market is far from being mature." No doubt social network advertising is a significant new way of reaching customers. it's been improving but we still have a long way to go. bebo.
It·s natural. It·s like playing basketball in the gym. social media traffic can be very easily controlled through strategic marketing. 2. While you can·t easily increase your search engine traffic. like midget like. Based on an action your friend has taken.1. It·s low-cost/high returns. If done by yourself. It complements other efforts. you might see a message in your news feed saying 'Bob has just bought a 'RadioHead CD from MusicWorld'. effective. It would take you thousands of dollars to buy many links. Advertising is costly. Forms of Social Network Advertising There are three major classifications of Social Network Advertising: y Direct Advertising that is based on your network of friends . there is also a lot of controversy surrounding this as it can be considered exploiting the personal relationships you have with your friends and also raises privacy concerns. It can and will fit perfectly with an advertising campaign targeting other websites or search engines. social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. It·s defensible. This can be an extremely effective mode as often people make decisions to purchase something or do something based on their close group of friends. social media has the ability to give you that for free. An example is the Facebook beacon project. Social media is less costly and something you don·t work at. your website is exposed to large groups of people in a spontaneous fashion. y Direct Advertising placed on your social networking site . Social media optimization and marketing is usually community-specific.This is a more traditional form of web advertising that is minimally. The benefits will often exceed the cost. Not only do you get natural links without any discernible pattern. However. It doesn·t interfere with any other methods of getting traffic to your website. Just like you see banner ads on . Once successfully mastered.This can be the most effective format but also causes the most controversy. costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. 4. 3. This differs from paid advertising which has overt commercial overtones. you get word of mouth when you·re not focused on the business. takes a lot of time and effort. and doesn·t get results.
You can see these . creators.many other sites. It involves listening to and engaging with everyone who can touch or influence current and potential customers at all stages of brand interaction. Social media has changed the way people interact amongst themselves and with their media. this is a similar concept. John Janitsch of Duct Tape Marketing has another take on the four Ps. AdParlor or Offerpal. and has turned them into four Cs for the social age: Content. Social media has morphed into the fifth. They have access to the same data and can generate income for application developers giving them further motivation to create apps and giving advertisers a more engaging way to reach out to these social networking users. Secondly. CEO of Procter & Gamble. organize. These groups can quickly grow in numbers of subscribers which can become a very effective marketing tool. advocates. Connection and Community. Context. these types of ads can also be placed by individual developers on their application pages through ad networks such as SponsorPay. y Indirect Advertising by creating 'groups' or 'pages' . A people strategy is at the center of today·s dynamic and fluid social marketing mix. A people strategy is much broader. This recent statement from Bob MacDonald. critics. Marketing has traditionally focused on the four ´Psµ: Product.for example .as a brick in the top right of MySpace pages.One is that these social networks can take advantage of demographic data on your profile and hence target the ad directly to you. deeper and more profound than consumer targeting. or simply just to increase brand awareness. and possibly most important ´Pµ: People. or as a banner on the left of Facebook profiles and so on. Jeff Pulver is a savvy guy who has had his finger on the pulse of this dynamic for some time. monetize and commercialize their business. People play multiple ³ sometimes simultaneous ³ roles as receivers. Place and Promotion. There are two differences however . a new product. A ´Me the Peopleµ mindset changes the way companies strategize. They will use this to build up 'subscribers' or 'fans' and use this to market a contest. Price.µ Pulver said.This is an innovative marketing technique in which a company will create a 'page' or 'group' that users can choose to join. ´The social media revolution is less about ´we the peopleµ and more about ´me the people. transformers and transmitters of messages. except on a social networking site. sums up just how far a ´me the peopleµ movement can go: ´What I would .
dealing with loss of control and trying to keep up with the accelerating pace of media dispersion. Digital allows that relationship. in less time. social media has introduced the advertising business to its next big disruption. The Facebook Marketing Bible is your playbook to get the most out of the rich opportunities present in the Facebook ecosystem. entertainment. Facebook is one of today's leading destinations influencing online identity. In 2010. . Advertising is struggling to recapture relevance.µ Seth Godin·s insight into how this is driving change in C-suites is brilliant ³ the role of the CMO has changed from Chief Marketing Officer to Chief Movement Officer. and content distribution. and counting. the leading source for Facebook news and analysis.like to have is a one-on-one relationship with seven billion people in the world and be able to customize offerings for those seven billion people. whether you're running your first test. through Facebook marketing. To help you get started. or you're ready to maximize your existing campaigns. How can Facebook change your business? With 550 million users around the world. The stage is set. It is mired in murky fee-based compensation systems. But this time the state of the advertising business is quite different. The Facebook Marketing Bible was created by the publishers of Inside Facebook. The Facebook Marketing Bible is the comprehensive reference for marketers on Facebook. as a guide to growing your business. there's never been a better time to reach your target audience through Facebook. the Facebook Marketing Bible is happy to offer all customers who join the membership a free $25 Facebook Ads advertising credit. Now that Facebook has crossed the 500 million active user mark. courtesy of Facebook (see terms).
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.