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Company profile

Updated 10 September 2010 Popcorn Web Design Ltd 1&2 Riverside Business park Stoney Common Road Stansted Essex CM24 8PL www.popcornwebdesign.co.uk

Revolution through evolution
Fourteen years is an eternity when talking about the Internet, so web design companies that don’t evolve are doomed to extinction. Popcorn has not only survived, but developed and thrived successfully since 1996, by aligning itself precisely with the evolving needs of its customers. Although web design is an unregulated industry, Popcorn creates websites to industry “Best Practise Guidelines” in usability, accessibility, security and produces programming code to meet the highest UK standards. Popcorn websites always have the edge over their competitors. In 2010, Popcorn is now recognised as one of the UK’s strongest and most innovative website design and development consultancies, with a growing and dynamic team of diversely-talented developers, programmers and marketing people. In its pursuit of excellence, Popcorn ensures that each member of the team becomes the company’s specialist in a particular field, whether it be search engine optimisation (SEO), marketing, site usability and accessibility, design standards compliance and more. Each specialist then cascades knowledge down to colleagues, so creating a matrix of skills and expertise. This means that when clients contact Popcorn, they can immediately enjoy a meaningful dialogue with any member of the team. The high level of ownership of client projects at Popcorn produces astonishing levels of dedication and commitment to their success.

Essex CM24 8PL

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.......... 11  Client case study examples.................................................................... 14  Social networking projects ...................... 6  Search engine optimisation .......................................................................................................................................................................................................................... 14  Capital Shopping Centres ............................................. ................................................... 4  No dodgy contracts .............................. 13  Sport Beans™ ....... 4  Not just beautiful websites ................................................. 12  Rimstyle......................................................................................................... 8  Website support & management – Popcorn WebWorks .............................................................................. 6  Usability and accessibility .......................................................................................................... 4  How we work ..................... 13  CMC Partnership ........... 9  Popcorn professional hosting ................................................................................... 4  Why you will want to work with Popcorn ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 6  eBusiness – a cunning plan ............................................................................................................ 4  For a website that delivers a real return on your investment ........................................................................ 5  A strong business focus .............................................................................................. 4  What are the business objectives of your website ........................................... 4  For being in good company .......................... 5  Total user focus ........................................................ 9  The features ............... 5  What we do ................................................................................................... 7  Programme and project management ........................... 12  Ecommerce projects ...................................................................................... 12  Corporate projects ........ 8  Email marketing – JustAdd newsletters.......................... 3  Why you will want to work with Popcorn ....... 16  Essex CM24 8PL Page 2 of 16 ........................................................................................................................................................................................................ 15  Taking the next step ................................................................ 12  Yu Tiger ............................... 7  Website and application development ..............................................................................................................................................................................................................What’s included in this document Revolution through evolution ................................................................................................................................................... 12  Foster Group ......................................................................................................................................................................................... 7  Ecommerce shopping websites ........................................................ 1  What’s included in this document ........... 13  Vio ........................................................................................................................................ 2  Your website – our business .................................... 10  Clients sample list ....... 6  User-centred design .......................................................................................... 11  e-Commerce websites include......................... 3  Meet the team ....... 15  My Sea Mates .... 8  Bespoke website design .................................................................................. 15  Lost Cousins .............. 5  Substance over style........................................................................................................................................................................................................................................................................................... 8  Equestrian Websites ......................................................................................................................................................................................... 8  Schools websites ....... 9  Technical Architecture........................................................................................................................................................................................................................................ 9  The benefits ...................................................

marketing and Search Engines Accounts / administration Project manager / senior creative designer Senior creative designer Customer service / support / maintenance Senior web developer Web developer Web developer Essex CM24 8PL Page 3 of 16 . search engine optimisation and programme and project management. for such companies as the BBC. They all have extensive new media experience and know their industry inside out. Thus if you have already created your own corporate identity. Fintan worked for several years at senior management level in TV production and newspaper publishing. usability and accessibility.Your website – our business At Popcorn. Joy Lambe 3. if your website isn’t genuinely helping your organisation. graphic designers. built on a solid foundation. Following a successful avionics engineering career in the Royal Air Force. so we know how important your web presence is to your organisation. user-centred design. Ben Auld Sales. Our experience has taught us that great websites don’t happen by chance – they are the result of great design. Fintan has encouraged the company to grow organically. After all. 1. Popcorn is therefore a full-service agency. Patch Lawler 4. then it could actually be harming it. Richard Pell 6. That foundation is in-depth understanding of everything our clients want their websites to do. Daily Telegraph and United News and Media Group. we are totally business-focused. so that today his team includes multimedia designers. but retains the flexibility to ensure that it can work with clients in whichever way suits them best. Popcorn will work with your graphic designers to make it fit seamlessly into your new online presence. IT consultants. Andrew Brooks 7. James Dean 5. We `eliminate this risk by applying a broad-based approach to site design that covers eBusiness strategy. Meet the team Popcorn was founded by Fintan Lambe. whether it’s commercial or not-for-profit. Alex Chambers 8. ITV. and marketing and project management staff. Fintan Lambe 2. Bringing these diverse services together ensures that we deliver websites that meet your objectives by providing an exceptional and memorable user experience.

so your website had better be able to deliver what it promises. For being in good company The only thing Popcorn specialises in is excellence. however. Later in this document we’ll give you details of some organisations who have taken the Popcorn route to online success. This means the web design industry has been embraced wholeheartedly by charlatans and snake oil merchants. Essex CM24 8PL Page 4 of 16 . if you have one.that’s just not good enough. That means you need to use a reputable designer. who will match your website to your objectives and the expectations of its audience and nothing less. everything belongs to you. If for any reason you want to transfer your website away from Popcorn then that is your right and we will do everything we can to assist. It’s not simply a matter of the way it looks. but as long as your designer keeps these aims clearly in view. or the checkout function falls over when you’re ready to complete your purchase. we won’t suggest fixing it. A brilliantly-designed and attractive website can easily make an insignificant start-up look like a mighty corporation. A Popcorn website balances form and function to ensure your visitors get what they’re seeking and enjoy doing so. If your website isn’t broken. we will give you practical advice on making immediate improvements to your existing website’s performance. design or programming. Our costings are therefore clear and visible. we might tolerate a little flakiness before we abandon the site – and the shopping cart . you will get a website that does what it should and costs no more than you expect. What are the business objectives of your website A Popcorn website is a win-win proposition. after all. We hold onto no intellectual rights. it’s just as much about the way it works.Why you will want to work with Popcorn Not just beautiful websites We’re all web users today and we know instantly if a website has been well designed or not. Within a few days of our initial discussions. well. For a website that delivers a real return on your investment It’s easy for website designers to promise you the Earth and deliver you.but if we’re talking about your site – and we are . then we’ll make sure you understand the cost implications and approve them before we proceed. something less. Putting the user at the heart of our approach ensures we are always at the forefront of website design and development. If something happens during the development process that necessitates change or extra work by mutual agreement. Producing such websites will never be cheap. Internet surfers are not easily fooled. Websites are all about image and image is just an illusion. be it photography. We develop websites for all kinds of businesses and organisations across all interest groups. Maybe you use the Firefox browser instead of Internet Explorer and you find a website won’t display properly. If we want something badly enough. No dodgy contracts An important note is that everything we do on your behalf. We will also present you with a strategy for developing and improving your website over the following weeks and months. just give you workable options for fine-tuning it.

Three benchmarks are used to keep our development aligned with your site’s objectives. Any work undertaken must therefore be based on sound commercial principles. to ensure the site performs brilliantly and exceeds your expectations – and those of your users. charitable or purely information. we will do our best to minimise the input we need from you. but is it justifiable. like flypaper – and whatever transactions you want them to enter into will be completed with maximum satisfaction. our services ensure that your website puts you in a dominant position – and keeps you there. Although Popcorn is a full-service consultancy. we are experienced in working in a complementary manner with our clients’ own suppliers or in-house teams. websites are business tools and as such need investment to maintain them at peak performance. Substance over style Today it is possible to make a website look a million dollars and do practically anything. because we are deeply practical. A strong business focus Whether commercial or not. A good website is developed holistically – a number of well-judged and balanced elements that are brought together in just the right way. visitors will stay on your site longer – it will become ‘stickier’. There’s no room for prima donnas in our world.How we work The key point to emphasise here is that we work with you. Of course. so once we have a clear brief. If that is achieved. Essex CM24 8PL Page 5 of 16 . Whether your website’s offering is commercial. necessary or affordable? Finite budgets and the need to get the site up and earning its keep are natural limiters to online extravagance. leaving them happy to return another day. We only recommend work that will ensure your website looks the part – but functions beautifully. The project can then get underway smoothly and we will alert you for comment and approval as agreed milestones are reached. Total user focus Understanding your site’s audiences and users enables us to ensure that the site meets their needs and expectations. we usually only need content – and we can even help with that if necessary.

to sleep at night. As such. do they know and care?  eBusiness analytics and website performance measurement – closed loop feedback User-centred design Putting the user at the centre of the eBusiness strategy is critical to its success – the customer is king. Key elements of an eBusiness strategy to consider are:  Review and development – check everything. and then find that they can’t be married to the required functionality. sales lead generation. but it’s what enables you – and us . It’s too easy to work up some cool visuals to get you excited. user behaviour…………………. So we don’t do it. information design and project management. our services draw on the principles of User-Centred Design (UCD) to deliver a site that is right first time. then it’s only helping to make your competitors more successful. interface design. we relish opportunities to show off our talents – as you will see from the client examples later in this document. In the UCD toolbox we have:  User profiling – knowing your user thoroughly is the only route to a successful site  Task analysis – putting the right functions in place to facilitate user transactions  Interaction design – making the site easy and even pleasurable to use  Website visualisation – seeing your website through the eyes of its users  Information architecture and design – ensuring back office functions support the site  User case modelling – testing the site works with the help of virtual user types  Writing for the web – reaching out to users with appealing. the number of online purchases. How do you measure its success. Instead. If visitors abandon your site because they find it difficult to navigate or locate what they want. if all they offer is an empty or frustrating experience. because getting these foundations right gives a website the best possible chance of success. after all. successful. We give greater importance to requirements-gathering. We minimise or eliminate these risks with the help of:  Expert evaluation – putting your site under technical scrutiny to search for faults  Usability testing – does the site deliver a happy. Being highly creative.What we do Online branding. every time. we don’t let our creative flair carry us away. UCD isn’t the fun part of website design. can it cope. number of downloads. it is a living thing that requires regular attention if it is to keep pace with your business and make its contribution to the bottom line. will it fall over? Page 6 of 16 Essex CM24 8PL . eBusiness – a cunning plan Every website should be part of a coherent marketing communications strategy. Being well-rooted in sound business principles. user experience?  Cognitive walkthrough .pushing the site to its limits. then apply the lessons to improvements  Operational Management review – who runs the site. informative copy Usability and accessibility Even the most visually stunning websites can fail.

so we have built on our experience by putting together a range of helpful services:    eBusiness programme review – taking your strategy back to basics Project recovery – if it’s not working. Today’s search engines are sophisticated. every time. your fabulous Popcorn website would start attracting visitors as soon as it was launched. whispering promises of Google rankings beyond your wildest dreams. eBusiness programmes and projects are notoriously problematical. fickle and immune to your website’s siren call. We find that back-end databases provide maximum flexibility. ensuring users get what they need from our sites. True. which has given rise to a whole new discipline – search engine optimisation (SEO). It is therefore vital that it can make the most of the new business opportunities offered by the Web. challenging even the best project managers. regardless of browser  Inventory management systems – your online store closely integrated with your logistics  Reservations systems – customers make no-hassle reservations that don’t get lost  Online games – keep visitors amused and websites sticky  Intranet and extranet applications – improve workflow and employee collaboration  And even more – whatever your online ambitions. Popcorn keeps itself in the vanguard of new Web technologies so that we can build ever-more dynamic websites. If only. Key functionality for integration includes:  Content management systems – enable you to look after day-to-day content changes  Electronic newsletters – keep customers right up to date. It seems hard to believe. their promises invariably turn out to be empty and your website fares little better than if you were managing it yourself. we will realise them Essex CM24 8PL Page 7 of 16 . special offers. given what is now well-known about making them work. while simplifying maintenance for our clients. SEO has become the domain of former double glazing salespeople. Just as quickly. we will fix it Project management framework design and implementation – it may be big and complex but we will distil it to manageable proportions Website and application development Your website is now the most critical extension of your brand. Popcorn applies a number of disciplines to SEO that combine to give your website a sustainable rise through the rankings:     Website audit – looking at the site’s structure to see if it’s optimised for search engines Keyword research – checking keyword usage for best practice and content relevance Link strategy co-ordination – getting the most out of inbound and outbound links SEO marketing campaign co-ordination – linking SEO to Google AdWords campaigns Programme and project management All too often we hear that most eBusiness projects fall short of delivering what they promise. Unsurprisingly.Search engine optimisation In an ideal world. but the facts speak for themselves. full opt in/out  Shopping baskets and checkouts – work first time.

Equestrian Websites Over the last year we have been fortunate to find ourselves in demand by various horse racing trainers. photo galleries of recent trips. internal staff vacancies and press cuttings for example. optimized for accessibility. A Popcorndesigned schools website is packed with the sort of features and useful functionality normally found in high-end commercial websites. On your website we add the facility for customers to add or remove themselves from the mailing list. 2 different online payment options. It can even generate and send a schools newsletter by email. At the end of the day this is what it is all about. Our aim was to develop a model for a retail website that:     Provides a world-class user experience Has high search engine optimisation (SEO) characteristics Is easy to manage and administer Is affordable We came up with IONA which is a low cost e-Commerce website solution using proven page layouts and functionality. broadcast and measure the response of each mailshot. their parents. the Joint Pitch Council.   Emails allow you to keep in contact with your customers. yet is available at a highlycompetitive price intended to align with educational budgets. As a result. Researching the users and providing a completed website which fulfils the needs of the user as well as achieving its business objectives. You can personalise emails to suit the particular interests of that customer. branded for Popcorn. staff and the local community. hence the savings in costs. We have now created a very powerful database driven website which provides detailed information on individual horses. usability and good search engine placement. No additional hardware or software is required Email marketing – JustAdd newsletters We use the email software system from MailBuild. instead of sending a generic brochure.Ecommerce shopping websites During 2006 and early 2007. Much more than an online prospectus. we can now offer educational establishments our finished product: a professionally-designed. Essex CM24 8PL Page 8 of 16 . our educational website provides a means of communication with students. or seeing a print advertisement. we undertook an intensive study of retail website usability. bespoke. Schools websites Recent work with Head Teachers from several schools and colleges has given Popcorn unique insight into the objectives and user requirements of a good school website. set-up your user account then train you to create. We have now created over 30 Ecommerce websites some of them generating sales in excess of £2M per year Bespoke website design This is our bread and butter work.com. school website package. the Irish National Stud. The functionality includes the latest school news. forthcoming events. including their race performance. and the New Equine Hospital in Newmarket. Our job is to design your bespoke template. ancestry and future race dates. As long as the customer has signed up to receive your email it is not spam. Selecting IONA reduces the development of a completely bespoke website by 3 weeks. It doesn't rely on your customer remembering to visit your site. The site includes a product database updated by the client.

UPS and diesel generator backup. for instance. all servers hosted on Popcorn’s networks are firewall protected by default. The combination of high level web facilities such as 500MB of web space. you need to be prepared to manage them. fresh news items. News pages with no news. Popcorn’s Web Works package takes a lot of the pain out of keeping your website fresh and up to date. or even weeks. keeping it fresh and working properly is critical to its continued success. links and email – eliminate broken links and forms scripts Search engine health check (annual) – keeps your site on the road to search engine success Popcorn professional hosting Popcorn provides a specialist solution to meet the needs of businesses requiring a reliable dedicated hosting package. Website support & management – Popcorn WebWorks At Popcorn. Unlike our competitors. or news that’s six months old or more. The great range of services in the monthly package includes:      An hour’s work on your website – new graphics. a 5GB transfer limit and 10 mailboxes in addition to many advanced features for advanced task processing. Email filtering POP3 or SMTP email delivery Web based email access also provided FTP access Graphical web stats on site traffic Page 9 of 16 Essex CM24 8PL . Our primary site for server hosting is REDBUS in London's Docklands which is the premier location for server hosting in the UK. The benefits     Excellent service – Full business support Scalable – 500MB of web space and 5GB monthly transfer limit Secure –SSL for secure website hosting (Additional Charges apply) Safe – Firewall protected The features         500MB web space 5. means you will be completely equipped to run and maintain a fully scalable site. Email marketing is predicted to return an incredible £48. etc A discount on any further work commissioned – excellent value route to improvements Online 24-hourly server statistics – monitor site traffic and campaign activity and effectiveness closely Testing of forms. When your server first goes online. You can create and send emails as often as required. That often means they have little faith in communication tools like the contact form – usually with good reason. we recognise that investment in your website represents significant expenditure. multiple diverse mains electricity feeds. Our facility has multiple independent telco connections. links. it is completely shielded from all Internet traffic by a dedicated FireRack appliance. tell visitors that here is a site whose owners don’t care about it.  Compared to other direct mail services email is cheap and you only pay for people you are actually sending to. instead of shot-gunning out to the world at large.29 for every £1 spent in 2009. Email redirection. If you are going to ask us to include these functions.0GB transfer limit per month 10 POP Boxes. Websites that are left untended start to date within months.

but for security. As of January 2010 Apache powers 53% of all websites. It has become the world’s most popular open source database thanks to its performance and reliability. Wikipedia and Yahoo! Development Model We use a Model View Controller architecture (http://en.         Raw website access logs Secure website hosting (SSL) additional charge applies Full CGI capability UNIX shell account Perl MySql capability PHP functionality Business technical support Domain name registration and DNS Technical Architecture Our philosophy is to produce efficient. Our choices of software are based on robustness. scalability and flexibility we recommend using a UNIX style OS. YouTube and Google AdWords. A breakdown of the LAMP components is included below. Due to its open source philosophy our costs do not carry any mandatory licence fees. We use the enterprise class CentOS distribution. maintainable and extensible applications where the database. Apache Apache is the server element of the stack and is responsible for handling the requests from a user’s browser and responding with the relevant webpage. LAMP Our technical architecture is based around the LAMP (Linux Apache MySQL PHP) platform.org/wiki/Modelview-controller) enabling us to create structured. Apache is recognized for its speed. user interaction and presentation of the data are clearly defined and managed. scalability and quantifiable success in the internet industry. It powers some of the biggest and most popular websites on the Internet including Facebook.wikipedia. PHP Our applications are programmed in PHP – a programming language purpose built for the web. security and scalability. Some of MySQLs high-traffic users include Nokia. LAMP is a proven full stack of open source software and provides the principal components to build a stable and secure web server. as of April 2007. PHP has become one the most prevalent languages used on web with. We use the PHP based CakePHP MVC framework as a basis for our applications. maintainable solutions based on proven technology. Linux Our proposed solution should run on any modern enterprise level operating system. over 20 million installations. Essex CM24 8PL Page 10 of 16 . MySQL MySQL is the database used in a LAMP stack.

co.sportsparty.com www.summeruni.fostergroup.co.co.cmcpartnership.velofrance.com www.co.000 websites to its credit since launch.co.co.irish-national-stud.co.org www.co.uk http://corporate.uk www.uk www.uk www.uk www.com www.metrocentre.uk www.practicalpushchairs.uk www.elycathedral.co.uk www.pa-training-courses. Currently.co.yutiger..njpc-ltd.co.com www.com www.lostcousins.uk e-Commerce websites include.uk www.pellys.co.wholivedthere.com www.uk.uk www.ceauto.co.co.essonprint. we also manage over 200 websites on behalf of clients.co. From start-ups to household names.co.sportsbeans.com www.kaypilsbury.com www.michelherbelin.lostcousins.cavendishequipment.minitran.uk www.com www.uk www.co.co.uk www.uk www.co.dww.co.speedbox.bondara.radleys.co.uk www.uk www.europerformance.rimstyle.com www.myfirstday.com www.co. Please take your pick of the client examples below and if you feel that none of them matches your business model closely enough.marnix-europe.hardsoft.ie www.com www.com www.europe.uk www.Clients sample list With over 1.uk www.co.co.theonethatyouwant.co.fostergroup.sworder.fennes.co.mittyjames.co.co.easiski.co.bondara.amarnaproject.uk www. there is no shortage of Popcorn clients to demonstrate our capabilities.zapsweets.uk www.danescroft.com www.spangle.co.uk www.co.uk www.uk www.rimstyle.uk www.uk www.uk www.com www.jellybelly-uk.com www.com www.uk www.holbrook-insurance.pexhurst.cityofnorwichhalfmarathon.mgs.uk www.myseamates.co.uk www.co.hpctraining.julianchichester.co.yutiger.stisport.co.co.uk www.co.uk www.uk www.uk www.mini5.com www.tridentmarketinguk.uk www.localwildlifesites.org.willinghamauctions.uk www.com www.uk www.co.com www.co.marubeni.co.gpcsupplements.uk www.co.com http://maps.com www.co. Popcorn’s rounded skills and experience create the broadest range of successful websites on the internet.uk www.wots4supper.co.speedbox.uk www.uk www.hayter.co.com www.uk www.uk www.lakeside.uk www.peacockauction.burstowandhewett.eurocarparts.com www.techpart. using our WebWorks package described above.uk www.co.larkinggowen.redprofessionallocums.pellys.ie www.co.uk.uk www. we will be happy to suggest some alternatives that do.braehead4business.6sconsulting.kennel-maid.uk www.saffronbrewery. www.uk www.sportsparty.com www.com www.jellybelly-uk.recovery-equipment.elsenhamwater.com www.hardsoftcomputers.com www. www.greatforschool.co.co.co.sportbeans.uk Essex CM24 8PL Page 11 of 16 .com www.uk www.uk www. from charities to governmental organisations.minitran.co.

Scouring the internet in search of a comparable site that offered what Rimstyle wanted. Yu Tiger needed a fully-functioning e-commerce website to enable Essex CM24 8PL Page 12 of 16 .fostergroup.yutiger.uk which allows schools to outsource their uniform supply logistics entirely. Popcorn delivers: A fresh new look was created for the Foster Group website.and has given rise to a spin-off site – www.uk Client profile: The company already had a website focused on stitching and embroidery services for promotional and corporate clothing. Foster Group was referred to Popcorn by another customer.greatforschool. the young team at Yu Tiger already had branding and a product range. Schools have to sign up to the site and can then issue parents with an access password to ensure that items of uniform can only be bought by genuine purchasers. with full e-commerce capability to cope with a huge product range of around 20. visitors can get straight into finding what they want through two intuitive search routes: their car’s marque and model or the type and brand of the parts they require.rimstyle. the site is now extremely successful – sometimes requiring nightshifts to keep up with demand . without running into content plagiarism problems with search engines. gifts and household accessories through its website.000 items.com Client profile: Rimstyle sells performance-enhancing car parts online and is one of the UK’s leading suppliers of alloy wheels and tuned exhaust systems. but it needed re-building to provide class-leading functionality and greater capacity for the huge range of parts it sells. Searching on any of the wholesaler’s leading product offerings will return Foster Group at the top of search results. the company looked at the most successful general car parts website and found it had been created by Popcorn. with product categories clearly and colourfully defined and differentiated.Client case study examples Ecommerce projects Foster Group – www. Yu Tiger – www. Referred to Popcorn by an existing customer. Rimstyle – www.com Client profile: Yu Tiger is a new start-up business with a mission to offer high-quality oriental furniture. Foster Group therefore needed a new and improved website.co. expandable and easy for the client to maintain. at will through the content management system. The website would also need to accept and manage product and description data from its major supplier’s catalogue. Popcorn delivers: With the new Rimstyle website.co. Having avoided falling foul of the search engines. Once the car’s details are entered and confirmed. The site design was poor and it wasn’t generating leads.000 products stocked. The site automatically narrows down the criteria to offer just the parts that are right for the chosen vehicle. The main wholesaler’s database can now be imported annually and Foster Group’s own staff can add their own content and modify the standard product descriptions. With so many products available through the site. the ‘engine’ needed to be robust. Rimstyle now maintains the site itself and can change any of the 200. as well as offers to be featured on the homepage. With development complete. all the different parts that can be ordered for that car are displayed and can be added to the shopping basket as required for purchase. The company already had a website.

sportbeans. For the Sport Beans community. The aim of the UK site was to promote awareness of an interest in Sport Beans. Once the OCP is online. During beta testing of the OCP. Corporate projects Vio – www. Vio has supplied ad agencies.visitors to choose products and order them easily. Popcorn will provide second-line support for 11 th months to Vio itself. Popcorn delivers: The UK Sport Beans website successfully meets the design objectives with strong visuals that create a real sense of explosive energy. It also needed an accounts system in order to build up a membership list for newsletters. while conveying the nutritional benefits of the beans. The browser-based OCP application was built from scratch. dates. to encourage retailers to stock them and create an online community for sports people. with just four categories at the top level. Content submission by athletes can be moderated through the content management system and there is also a press room for the latest news and announcements. photo galleries and more. Vio turned to Popcorn. Essex CM24 8PL Page 13 of 16 . results.com Client profile: For around a decade.co. through the built-in content management system. including branding and interface design. Popcorn delivers: In just 15 working days. which Popcorn has found to be the simplest to integrate and offer the best value service to website owners. Vio Worldwide announced the creation of the Online Creative Portal (OCP).www. Popcorn drew up a detailed specification for the site based on Yu Tiger’s own branding design and colour scheme and created the website’s design and navigation. such as profiles of the professional athletes being sponsored by the Sport Beans brand. which would enable ad agencies to perform real-time creative planning. The site navigation is deceptively simple. Visitors can then drill down rapidly to as many sub-categories as the Yu Tiger team wish to add. and media owners with advertising workflow tools and services to help them to reduce costs and become more productive. Transaction handling is provided by SagePay. the importer was looking to test market a new range of jelly beans – Sport Beans – in the UK. The success of the Sport Beans website has already given rise to a spin-off site that will be dedicated to a cycling team sponsored by Sport Beans.vio. production companies. special offers etc. Sport Beans™ . Following a successful launch in the USA. testing and submission and so reduce the cost of planning and delivering Internet advertising campaigns. Popcorn delivers: In order to complete the development work on the OCP as quickly as possible. In partnership with AdMonsters. electrolyte and vitamin replacement during exercise. which had carried out work on other web-interfaced applications for the company previously. together with event news. Popcorn worked closely with Vio in scoping this all-new project and defining its requirements. Sport Beans contain a nutritional mix aimed at providing easily-digested rapid energy. Even so. the project actually evolved considerably during development and its capabilities needed to respond accordingly.uk Client profile: The UK importer of world-famous Jelly Belly jelly beans already had a Popcorncreated website. the site enables athletes to present themselves online. the company wanted to develop a new central creative resource that would provide critical specification details for advertising through online publishers. Popcorn will provide first-line support. The OCP was made public on September 25 2007.

the partnership works as an integrated part of the client team to fill skill gaps or to deliver discrete packages of work. With shopping centres being refurbished or under construction. Cribbs Causeway and Braehead.cmcpartnership.com Client Profile: CMC specialises in the realisation of business benefit through the effective delivery of programmes and projects.3 billion portfolio of thirteen high quality shopping centres. Lakeside. totalling over 12.CMC Partnership – www. Popcorn was asked to evaluate the various sites and meet the board to make recommendations for improvement. such as road closures. Up until recently. Essex CM24 8PL Page 14 of 16 . Popcorn delivers: Popcorn was able to make good use of its marketing expertise in providing CMC with market positioning assistance in planning the site. Although the centre managers can make everyday changes like new tenancies and post vacancies themselves.co. CMC wanted a very clean. and an email newsletter system. Liberty International PLC. Uxbridge and Bromley as well as the regional centres.capital-shopping-centres.uk Client profile: Capital Shopping Centres (CSC) is a wholly-owned subsidiary of FTSE 100 company. Based on a core team of 15. supplemented by specialist contractors as required. Stoke-on-Trent. to cost and specification and to realise their investment.4 million square feet. Centre managers can send through a concept of what they are planning to do. such as a celebrity appearance and within a couple of hours Popcorn will have designed an HTML newsletter to go out to the centre’s mailing list. ten of which are in town centres. CSC is the UK’s leading company specialising in the ownership. the websites also allow CSC to keep local residents up to date with developments and advise of any temporary inconveniences. Although the design did not need to be sophisticated. Norwich. The company has a £6. including major schemes in Newcastle. CMC also required a content management system so that news and events information could be updated easily. Popcorn makes seasonal changes to the sites for Christmas and can add dedicated landing pages to suit particular campaigns and promotions. CMC’s public and private sector clients are diverse but share a similar need – to bring in new or changed capability on time. Popcorn also provides the centres with a rapid-response online marketing design service. CMC Partnership’s website is an excellent example of a straightforward site design to meet corporate requirements. MetroCentre. Popcorn delivers: Popcorn proposed that it should take over the construction and maintenance of the shopping centre sites and this was accepted. which includes the distribution of numerous email newsletters to the centres’ mailing lists each year. management and development of shopping centres. who contact Popcorn to carry out updates. New branding has been incorporated into each site and Popcorn has also carried out all the site programming. clear. the group developed dedicated websites for each centre in house. it places key emphasis on a clean. but it was decided that a more professional approach was required. open feel and ease of navigation. corporate website that incorporated its existing logo and put designers through a stringent tendering process to ensure the right one was chosen. Manchester. Watford. Nottingham. Capital Shopping Centres http://www. Popcorn has been looking after the sites of the shopping centres for around eight years and has a dedicated liaison developer who deals personally with all the centre managers.

recognising that members of any community come and go. Lost Cousins was aimed at serious researchers looking for additional sources of information to exploit and share. unless and until they wish to reveal them. there will be a 50-50 chance of finding a match. while being more selective than other genealogical research websites.com Client profile: A start-up in the rapidly-growing field of genealogy.com Client profile: My Sea Mates is a start-up website offering a new spin on the established online dating agencies. while it would be chargeable to see search results and make contact with relatives..lostcousins. Essex CM24 8PL Page 15 of 16 . The site has secure communications built in..000 registered users in just a few months.myseamates. but men and women looking for like-minded friends.. The founders is an astute woman with a strong sense of the value of good PR. The search algorithms built into the site ensure that it offers high levels of accuracy. just through the ancestor information they submitted. the site was to offer paid memberships of three months or more.000 members. It was calculated that it would need 100.000 registered users to offer a high enough probability of any enquiry returning a positive result. to encourage users to visit the site and populate it as quickly as possible. but long enough to give the site a fair trial. Most visitors are adding in 10-15 ancestors at a time. However this website addresses that problem in a very ingenious way . The site owner wanted it to be able to work out the relationship between two researchers automatically. thus creating a community dedicated to a love of all things nautical. Visitors would be able to see a limited number of search results without registration or payment. The problem with people travelling around the world is that they have no permanent address. Popcorn delivers: Most dating or introduction websites offer broadly-similar functionality. Popcorn delivers: th The site utilises information from two 19 century public censuses and Popcorn has integrated them into the site so that the large databases that derive from the censuses are accessible quickly and accurately. to protect the identities and contact details of all members. The purpose of the site is to match researchers up with other people seeking information about the same person. but would not be able to contact anyone until they were registered. which will typically yield one match. My Sea Mates – www. with around 1 million ancestors added to the database. see the website to see how it works. Instead of a long-term subscription. so searching for people in one location proves difficult.Social networking projects Lost Cousins www. Navigation is clear and straightforward and as a result the site has acquired over 60. By focusing on a special interest area – in this case a love of Water Sports and the pursuit of the pleasures of sailing and living on the seas. Searching would be free. By the time the site reaches its base target of 100. My Sea Mates aims to bring together not just people seeking romantic partners who share this interest.

We promise to deliver a website that meets the strategic objectives of your organisation by dovetailing perfectly with your tactical communications programme.Taking the next step Now you’ve got this far. We’re ready to talk as soon as you are.co.uk. so call Fintan Lambe on 01279 812229 or email him at info@popcornwebdesign. Few web designers have taken the trouble to become as well-qualified as Popcorn to create or improve your online presence. you should have a good idea of what Popcorn is all about. Essex CM24 8PL Page 16 of 16 .