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ITC is one of India's foremost private sector companies with a market capitalisation of over US $ 30 billion and a turnover of US $ 6 billion.* ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by BusinessWorld and among India's Most Valuable Companies by Business Today. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery. As one of India's most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration "a commitment beyond the market". In his own words: "ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part." ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. ITC's Agri-Business is one of India's largest exporters of agricultural products. ITC is one of the country's biggest foreign exchange earners (US $ 3.2 billion in the last decade). The Company's 'e-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet. This transformational strategy, which has already become the subject matter of a case study at Harvard Business School, is expected to progressively create for ITC a huge rural distribution infrastructure, significantly enhancing the Company's marketing reach.
Information Technology. Packaging. As the Company's ownership progressively Indianised. was the centre of the Company's existence. Kolkata.000 shareholders. by purchasing the plot of land situated at 37. fulfill the aspirations of its stakeholders and meet societal expectations.000 people at more than 60 locations across India." History and Evolution ITC was incorporated on August 24. provides IT services and solutions to leading global customers. the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.the full stops in the Company's name were removed effective September 18. ITC’s corporate strategies are : • Create multiple drivers of growth by developing a portfolio of world class businesses that best matches organisational capability with opportunities in domestic and export markets. This over-arching vision of the company is expressively captured in its corporate positioning statement: "Enduring Value. The Company's headquarter building. . ITC Infotech has carved a niche for itself by addressing customer challenges through innovative IT solutions. productivity. The Company’s beginnings were humble. For the Nation. safety and environment management systems. A leased office on Radha Bazar Lane. ITC employs over 26. ITC was the first company in India to voluntarily seek a corporate governance rating. Education & Stationery and Personal Care . Chowringhee. Hotels.ITC's wholly owned Information Technology subsidiary. The Company now stands rechristened 'ITC Limited'. Lifestyle Retailing.C. 2001. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses Cigarettes & Tobacco. ITC Infotech India Ltd. committed to creating enduring value for the shareholder and for the nation. The ITC Way ITC is a board-managed professional company. which came up on that plot of land two years later. (now renamed J.000. This decision of the Company was historic in more ways than one. Its philosophy of all-round value creation is backed by strong corporate governance policies and systems. 'Virginia House'.00. 1926. Foods. Limited in 1974. Nehru Road) Kolkata. ITC's production facilities and hotels have won numerous national and international awards for quality.T. 1910 under the name Imperial Tobacco Company of India Limited. It has a rich organisational culture rooted in its core values of respect for people and belief in empowerment. for the sum of Rs 310. The Company continuously endeavors to enhance its wealth generating capabilities in a globalising environment to consistently reward more than 4. It was to mark the beginning of a long and eventful journey into India's future. The Company celebrated its 16th birthday on August 24.L. For the Shareholder. would go on to become one of Kolkata's most venerated landmarks. Agri-business. Paperboards & Specialty Papers.
carries the responsibility for strategic supervision of the Company. The strategic management of the Company rests with the Corporate Management Committee comprising the wholetime Directors and members drawn from senior management. packaging . The executive management of each business division is vested with the Divisional Management Committee (DMC). The Company’s institutional strengths – deep understanding of the Indian consumer. headed by the Chief Executive. Ensure that each of its businesses is world class and internationally competitive. deep and wide distribution network. agri-sourcing skills. Each DMC is responsible for and totally focused on the management of its assigned business. creating growing value for the Indian economy and the Company’s stakeholders The Mission To enhance the wealth generating capability of the enterprise in a globalising environment. Paperboards & Packaging. The ITC Leadership Flowing from the concept and principles of Corporate Governance adopted by the Company. This three-tiered interlinked leadership process creates a wholesome balance between the need for focus and executive freedom. delivering superior and sustainable stakeholder value Products FMCG It is ITC's strategic intent to secure long-term growth by synergising and blending the diverse pool of competencies residing in its various businesses to exploit emerging opportunities in the FMCG sector. Continuously strengthen and refine Corporate Governance processes and systems to catalyse the entrepreneurial energies of management by striking the golden balance between executive freedom and the need for effective control and accountability. strong trademarks. Enhance the competitive power of the portfolio through synergies derived by blending the diverse skills and capabilities residing in ITC’s various businesses. and the need for supervision and control. Benchmark the health of each business comprehensively across the criteria of Market Standing. Create distributed leadership within the organisation by nurturing talented and focused top management teams for each of the businesses. The Board of Directors at the apex. Profitability and Internal Vitality. The Vision Sustain ITC's position as one of India's most valuable corporations through world class performance. Agri Business and Information Technology. leadership within ITC is exercised at three levels. Hotels.• • • • • • Continue to focus on the chosen portfolio of FMCG. as trustee of shareholders. Paper.
With its wide range of invaluable brands. India Kings. . Yippee brands in Ready to Eat. providing unrivalled value in terms of product & price. Education and Stationery Classmate and Paperkraft offer a range of products in the Education & Stationery space to the discerning consumer.know-how and cuisine expertise – continue to be effectively leveraged to rapidly grow the new FMCG businesses. Mangaldeep. Safety Matches s part of its strategic initiative to create multiple drivers of growth in the FMCG sector. Aim Mega and Aim Metro. Sunfeast. Confectionery. Silk Cut. 'Vivel' and 'Superia' brands has received encouraging consumer response and is being progressively extended nationally. Capstan. Biscuits. Navy Cut. Noodles and Snack Foods Lifestyle Retailing Wills Lifestyle and John Players brands. Aim. Gold Flake. With its brands. Minto. Ashirvaad. it has a leadership position in every segment of the market. ITC commenced marketing safety matches sourced from the small-scale sector. 'Vivel Di Wills' 'Vivel UltraPro'. Berkeley. Classic. 'Fiama Di Wills'. It's highly popular portfolio of brands includes Insignia. o o o o o o o Cigarettes & Cigars Foods Lifestyle Retailing Personal Care Education and Stationery Safety Matches Agarbattis Cigarettes ITC is the market leader in cigarettes in India. ITC’s range of Safety matches include popular brands like i Kno. ITC is committed to build a dominant presence in the apparel market through a robust portfolio of offerings. Candyman. Scissors. A more broad-based entry has been made since June 2002 with brand launches in the Confectionery. Bingo. Staples. Kitchens of India. Staples and Snack Foods segments. Bristol and Flake. Personal Care ITC's Personal Care portfolio under the 'Essenza Di Wills'. Foods ITC made its entry into the branded & packaged Foods business in August 2001 with the launch of the Kitchens of India brand.
writing. along with an international trade network of 15 distributors / agents. Pernod Ricard. Cyber XL Premium. British American Tobacco. UB Group. communication. Fusion Fine Papers: ECF AlfaZap.The Luxury Collection and Sheraton which ITC uses in association with its own brands in the luxury 5 star segment. Paperkraft Packaging The Division supplies value-added packaging to ITC's various FMCG businesses. Tata Tea.Agarbattis Mangaldeep Agarbattis are available in a wide range of fragrances like Rose. Durbar. Art Maestro. The business caters to a wide spectrum of packaging. Alfa Plus. Mangaldeep launched the Premium range of Sarvatra Flora agarbattis. Other Services Hotels ITC's hotels (under brands including ITC Hotel /Welcomhotel) have evolved into being India's second largest hotel chain with over 80 hotels throughout the country. Ananth and Mogra. Colgate Palmolive. Madhur. printing and specialty paper requirements through its four world-class manufacturing units. 6 sales offices and a network of more than 50 dealers in India. Its client list includes several well-known national and international companies like Nokia. Radico Khaitan. Bouquet. Recently.. etc. Akbar Brothers. Sandalwood. Agio Cigars. Cyber Propac. Jasmine. Some of ITC's prominent paperboard brands are: • • • • • Folding Box Boards: Cyber XLPac. VST Industries. Tarangini. Surya Nepal. Cyber Cypak. Brands in the hospitality sector owned and operated by its subsidiaries include Fortune and Welcomheritage brands. Carte Persona Modified Solid Bleached Sulphate Boards: Carte Lumina. Pearl XL Pac Solid Bleached Sulphate Boards: Safire Graphik. technologically advanced and most eco-friendly. Anushri. Philip Morris International. Tata Tetley. Reckitt Benckiser. graphic. Diageo. paper and paperboards business. Paperboards and Specialty Papers ITC's Paperboards and Specialty Papers Division is India's largest. ITC's Packaging Business has 3 major product lines • Carton Board Packaging Printed Cartons Fluted cartons • Flexible Packaging • Tobacco Packaging . Safire XL Pac Poly coated boards: Indobev. Hi Brite. ITC is also the exclusive franchisee in India of two brands owned by Sheraton International Inc. Indobarr Recycled boards: Ecoviron.
Coffee. Serving customers in 50 countries across more than 70 destinations.Agri Business Agri Commodities & Rural Services ITC's Agri Business Division is the country's second largest exporter of agri-products with exports of over Rs.Sesame Seeds. Wheat. Fresh Fruits Coffee & Spices . Chilly. 1000 Crores (Rs. processor and exporter of leaf tobaccos in India . weak infrastructure and the involvement of numerous intermediaries. ITC co-creates and delivers value at every stage of the leaf tobacco value chain. 1500 Crores (Rs. 15 billion). 10 billion).Rice (Basmati & Non Basmati). Its domestic sales of agri-products are in excess of Rs. IQF/Frozen Fruits. characterised by fragmented farms. Celery and other Seed Spices e-Choupal The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture. Ginger. Turmeric. among others. Black Pepper. Leaf Tobacco ITC is the largest buyer. It currently focuses on exports and domestic trading of: • • • • • • Feed Ingredients . Castor oil Marine Products . .Shrimps and Prawns Processed Fruits . Pulses Edible Nuts . Organic Fruit Products.creating a global benchmark as the single largest integrated source of quality tobaccos.Soyameal Food Grains .Fruit Purees/Concentrates. HPS Groundnuts.
The internal code is more stringent than other codes.Cigarettes business has an internal code for advertising/ promotions. and whenever any new law/rules are introduced. Production. The Cable Television Networks . Supply and Distribution) Act. ITC Infotech’s customer centric go-to-market approach is organized by industry verticals. Hospitality. are applied across the business. The requirements under Advertising Standards Council of India (ASCI) code of conduct. Group Companies Advertisement FMCG . The Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce. comprehensive suite of differentiated solutions & services and focus on excellence in execution has provided the company a leadership position in chosen domains. 1975. Engineering Services. Consumer Packaged Goods (CPG). 2003. Travel. The company has established technology Centers of Excellence (CoE) to deepen capabilities and incubate cutting-edge technical competencies. Media & Entertainment. ITC Infotech has today carved a niche for itself in the arena of global IT services and solutions. Life Sciences and Transportation & Logistics. which is reviewed every year. All laws related to the product category such as The Cigarettes (Regulation of Production. Banking Financial Services & Insurance (BFSI). It not only comprehensively covers all aspects of other codes but also encompasses areas not covered by them. A robust outsourcing model. which is now the Government of India's Governing code. Manufacturing. Supply and Distribution) Act. The company services industries including.Information Technology Formed in 2000. Retail.
. The business also publishes Corporate Advertisements (stating that ITC-ILTD is India's leading tobacco exporter and providing contact details) in reputed International Tobacco Journals. The Hotels business does not sell any product banned in the market nor is the subject of stakeholder questions or public debate.(Regulation) Act. The Foods business does not sell any product which is 'banned in certain markets' or is 'the subject of stakeholder questions or public debate'. 2003. Production. Supply and Distribution) Act. etc. Communications and promotions done so far have been in accordance with the law of the land and have been duly approved by the Legal Department of the Company. In addition. None of the products from these businesses is 'banned in certain markets' or subject of stakeholder concern or public debate. Every time a new Marketing Communication is created.) to souvenirs published by certain organisations. Packaging & Printing and Greeting.g. all codes/ standards relating to Standard Weights & Measures Rules are followed. and The Cinematography Act. 'With best compliments from ITC Ltd'. 1995. In the Hotels business. the business does advertise its Organic Agriinputs. a monthly compliance validation is done by respective managers. The Leaf Tobacco business provides Corporate Advertisements (e. These requirements are reviewed on a monthly basis for compliance. Agri-business has not advertised its product and services in a major way and no voluntary code is therefore required to be followed. The Foods business voluntarily follows the ASCI (Advertising Standards Council of India) Code for all Marketing Communication. which have provisions for regulations of advertising/promotions in India are strictly followed. 1952. Gifting and Stationery businesses. as it has recently initiated advertising its retail business. However. This is in accordance with the provisions of Cigarettes and Other Tobacco Products Act (Prohibition of Advertising and Regulation of Trade and Commerce. In the Paperboards & Specialty Papers. The business is in the process of establishing a voluntary code. it is checked for compliance with the ASCI Code. It is reviewed quarterly to ensure compliance with relevant rules and internal guidelines. marketing communication is governed by self-regulation and guided by Indian Society of Advertisers (ISA) Rules and guidelines.
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