Volume 8, Number 40

May 18, 2010 Hola! If you are in New York on May 25th, I look forward to seeing you at the Jacob Javits Convention Center where we are doing several seminars and the International Latino Book Awards as part of BookExpo America. Please see below for a new awards designed to help more books by Latinos be made into movies. We're excited about the possible outcomes from this effort. In this issue

F o r A l l Yo u r O n l i n e & Print Hispanic Adver tising Needs We are the Experts

Latino Print Network works with over 625 Hispanic publications in 180 markets nationwide with a combined circulation of 19 million. Click here or phone 760-434-7474 x171 or x177 or email Abraham @LatinoPrintNetwork.com with your needs.

New Latino Book Awards Set To Help Introduce Authors To Movie Makers BookExpo America Offers Some Great Latino Activities on May 25th in New York Last year Hispanics in the U.S. spent $899 million on books. ARE THEY BUYING THE BOOKS YOU ARE PUBLISHING? Immigration Insights: Weekly Insights Into This Important Issue National Museum of American Latino Key Issues Addressed at the 2010 NCLR Annual Conference Hispanics, High School Dropouts and the GED Growing Latino Population will Help Democrats More Books for your consideration
Issue quote

"Opportunity is a bird that never perches." ~Claude McDonald
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Our Goal Latino Print Network's goal with each issue is for you to say at least once "I didn't know that". Podcasts Check out HM101 Podcasts. We keep the podcasts short and insightful on various aspects of Hispanic marketing and the community. We've interviewed over 50 media, marketing and community leaders to provide you with their insights. Un abrazo,

The 2010 International Latino Book Awards will be held May 25, 2010 at the Jacob Javits Convention Center in New York. Phone 760-434-4484 about attending or sponsoring this important event.

Kirk Whisler Executive Editor

New Latino Book Awards Set To Help Introduce Authors To Movie Makers
The International Latino Book Awards
presents a new, stand-alone literary competition,

The Latino Books into Movies Awards
Expo Comida Latina is the leading food industry event of it's type. To register FOR FREE: Click Here For More Info
Many of us would love to see more movies being produced that star Latinos and feature Latino themes. Realizing that many movies start with a great book, Latino Literacy Now has created a second competition within the framework of its International Latino Book Awards: the Latino Books Into Movies Awards The awards will be presented on the weekend of October 9-10, 2010 during the Los Angeles Latino Book & Family Festival (www.LBFF.us), another Latino Literacy Now program, that takes place annually at California State University, Los Angeles. Judges for these awards will include screenwriters, playwrights, producers, and other entertainment industry professionals. Winning books will be distributed to pertinent Motion Picture Studios, Producers, and Agents, depending on

August 14-16, 2010
Los Angeles Convention Center

genre. Winners agree to supply an additional 10 books (minimum) to assure proper distribution. Awards will not necessarily be given in each category that receives entries; only books that the judges feel merit being made into a movie will be judged a winning entry. Winning entries will be presented as the Book by a Latino Author Most Likely to be Made into a Suspense or Mystery Movie (insert appropriate category).

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These awards are available for sponsorship. Please call 760-434-4484 for more information.

Deadline: All entry forms (see next page) and copies of books must be received in the Latino Literacy Now office by July 9, 2010. You must send FIVE copies of each book being nominated for an award. If you feel your book merits consideration in more than one category you must send in a separate entry, complete with separate entry form, another set of 5 books and additional entry fee for each category you wish to enter. You may also find the nomination application online at, plus GREAT info on what types of movies Latinos like: http://www.box.net/shared/lc32znu1le. Cost per Entry: $125 Mail entries to: Latino Literacy Now · Attn: ILBA2 · 2777 Jefferson St., Ste. 200 · Carlsbad, CA 92008 All published works by Latino authors will be accepted regardless of year of publication. About the International Latino Book Awards: In recognition of the many positive contributions being made to Latino literature by publishers and writers worldwide, Latino Literacy Now created the Latino Book Awards in 1999 (the name of the awards was changed to the International Latino Book Awards in 2006). The awards are given out annually during BookExpo America each Spring.

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BookExpo America Offers Some GREAT Latino Activities On May 25th In New York
On May 25th at the Jacob Javits Center in New York BookExpo America kicks off with a wonderful day of workshops and events. Here are three events you should consider attending:

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If you are interested in the Entertainment Industry, consider joining the National Association of Latino Independent Producers. For 10 year NALIP has helped thousands of Latinos gain access and power within the Entertainment Industry. The organizations serves producers, directors, writers, and all other behind the camera professions. For more information about becoming a member click here. Regular memberships are as low as $50 and student memberships only $20.

Leading Latino Authors Are Representative of a Vibrant Market. (2:00-3:00, Tuesday, May 25th at Room 1B01 & 1B02 the Jacob Javits Convention Center in New York) Every Latino author on this panel has well over 100,000 in book sales, illustrating that Latino authors do sell. This fast paced session will focus on the careers of these remarkable authors, why Latino authors don't always receive the attention they deserve and why we will be seeing more best selling Latino authors. Camilo Cruz and Ana Nogales. The moderator is Nora Comstock of Las Americas. 20 Simple Ways to Reach Latinos. (3:15-4:15) Reaching the Hispanic community is key since between 2010 and 2050 the Hispanic population will grow from 49 million to 132 million. This session will cover 20 different ways for your bookstore or library to market to Latinos. It will cover the Internet, community publications, podcasts and more. 71% of the readers of Hispanic newspapers and magazines have the internet in their home. Panelist include Leylha Ahuile, President TintaFesca.us; Nora Comstock, President of Las Comadres; Loida García Gebo, REFORMA President; and Zeke Montes, President elect of the National Association of Hispanic Publications. The moderator will be Kirk Whisler, President of Latino Print Network. International Latino Book Awards. (4:30-6:00) This very important awards represents the leading recognition for Latinos and books aimed at Latinos in the book industry. Please consider attending this event. Click here for more info. For more info on BookExpo overall, go to www.BookExpoAmerica.com

For you to learn more about the values of Hispanic Publications Latino Print Network has done an 80 page

study entitled The Strengths of Hispanic Owned Publications
The study details through interviews and research the 29 key values Hispanic Publications offer to those wanting to reach the Latino community.

Click Here To Get The FREE 80 Page Study

The National Association of Hispanic Publication's José Martí Awards are the largest Latino Media Awards Click here for the 2010 Award Winners

Last year Hispanics in the U.S. spent $899 million on books. ARE THEY BUYING YOUR BOOKS?
Grow your business by reaching the nation's largest minority group and the fastest growing demographic group with a purchasing power projected to reach more than $1.2 trillion by 2012.

Latino Print Network, Las Comadres, and TintaFresca.us proudly announce the launching of Libros Para Latinos, a weekly books column designed to reach a growing number of latino readers. Libros Para Latinos will release a weekly book review to over 600 Hispanic newspapers and magazines nationwide. These publications, either in English, in Spanish or bilingual, have a combined circulation of 19 million copies and are used weekly by 57% of the U.S.'s Latino households. Libros Para Latinos looks to provide newspapers and magazines with quality editorial content on a weekly basis in both English and Spanish. By offering the articles, we are confident that, over time, we can build both the number of publications using the reviews and the combined number of readers reached. The Latino Print Network currently works with 412 Hispanic weekly newspapers and magazines with a combined circulation of 13.2 million. Tintafresca.us has been publishing book reviews, author interviews, and featured articles for three years and has a wide range of highly skilled reviewers and journalists. Las Comadres has had a national Latino book club and author's teleconference series for almost three years and will assist in reaching a greater number of book readers. Newspaper and magazine readers are the most likely to buy books. From a 2009 survey of 9,603 readers of Hispanic newspapers, we found that they purchased an average of 2.4 children's books in English (21%); 2.4 children's books in Spanish (21%); 2.8 adult books in English (23%); and 4.3 adult books in Spanish (35%) for a total of 11.9 books a year. As the Hispanic population continues to grow at a faster rate than non-Hispanics, so will their purchasing power. Publishers are struggling to get their books into the editorial sections of newspapers and magazines while these publications have more sources for editorial than ever before and a smaller staff to handle it all. Most book publishers submit press releases with a copy of the book to newspapers, but their content seldom is published. The old way of doing things is not yielding the results publishers need. Libros Para Latinoswill work with book publishers in developing high-quality, newsworthy editorial content that will most likely get covered by Hispanic publications. There are

LUIS VALDEZ's landmark stage play, "ZOOT SUIT" opened in Mexico City on April 29, 2010. Luis Valdez directs the National Theatre Company of Mexico (CNT) in what will be the first Chicano play ever produced by the national company. Alma Martinez, who appeared in the original stage and film, brought the project to the CNT and serves as US-Mexico Project Coordinator. FACEBOOK: Zoot Suit (Compañía Nacional de Teatro)

The 2009 Hispanic Print Trends & Analysis

Click here for the most comprehensive annual analysis of Hispanic Print anywhere.
For more indepth research please call Kirk Whisler, Latino Print Network, 760-434-1223, kirk@whisler.com

only 48 slots available per year. We will write the piece, translate it, and make it available to the newspapers and magazines within our network. This program is not about distributing your press release; it is developing newsworthy editorial content. If we feel we are not able to do that with one of your books then we will not distribute the article. Newspapers and magazines already have trust in the content provided by Latino Print Network and TintaFresca. We now invite you to participate in this program. Las Comadres Para Las Americas is a non-profit, no dues organization that connects Latinas through technology, programs and monthly Comadrazos in cities around the world. The Las Comadres network encompasses over 100 cities and approximately 15,000 members in the USA, Canada, Puerto Rico and London, UK. The national Latino book club is carried out in partnership with the American Association of Publishers. Latino Print Network is the oldest and largest Hispanic owned one stop buy. In total LPN represents over 625 Hispanic newspapers across the U.S. and Puerto Rico. The publications have a combined circulation of 19 million and are in 177 MSAs (Metropolitan Statistical Areas) markets. LPN has a long-term working relationship with these publications, providing them with ad sales, editorial, marketing, and research services. TintaFresca.us is an interactive literary magazine dedicated to the latest Spanish-language book offerings in the U.S. TintaFresca is an informative, entertaining and subscription-free magazine where readers find reviews of new releases and enjoy interviews with authors whose works are available in Spanish. www.TintaFresca.us is a publication of PromoLatino, Inc. For more information on Libros Para Latinos and how to include your books, please contact: Kirk Whisler, Latino Print Network, kirk@whisler.com or at (760) 434-1223 Leylha Ahuile, TintaFresca, leylha@promolatinoinc.com or at (646) 345-9921 Nora Comstock, Las Comadres, noracomstockphd@lascomadres.org or at (512) 751-7837

The State of Hispanic Print 2010
Click here for The State of Hispanic Print power point presentation that Kirk Whisler gave at the 2010 NAHP Convention in Albuquerque
For more indepth research please call Kirk Whisler, Latino Print Network, 760-434-1223, kirk@whisler.com

Be sure to mark your calendar for the NAHP 2011 Convention:

Orlando, Florida October 12-15, 2011

Immigration Update: Weekly Insights Into This Important Issue
"The Constitution is clear, Arizona is not" By Raoul Lowery Contreras
The tearful 15-year-old girl told her San Diego Police sergeant father that she had been raped in the hills while riding her horse in the hills above her house by three Mexican men and a Mexican woman attacked and raped her. He called out the troops. Sheriff Jim Duffy mobilized his entire department and flooded the hills with hundreds of deputies. These hills were home to hundreds of illegal Mexican aliens and legal resident Mexicans who camped in tent communities filled with workers employed in surrounding farming areas, stables and/or did yard work in affluent areas of San Diego. Assault-rifle armed deputies rounded up every Mexican they found, men, women and children. Hand cuffed, the Mexicans were herded together and forced to lie face down on a paved parking lot while they were individually interviewed by one bi-lingual deputy. The interviews lasted through the cold night, the men, women and children were not fed, nor allowed to use sanitary facilities. Men in their fifties were held and interviewed despite the fact that the alleged victim claimed that the "perpetrators" were twenty-somethings. Each detainee was interviewed. No one was arrested. It turned out there was no rape. The girl had gotten pregnant by her boyfriend. She lied to cover up. Nonetheless, these were "lawful contacts" by deputies. So is when a meter maid writes a parking ticket. So is when a Building Inspector comes to view a retaining wall or the addition of a new room or a garage conversion. So is when a

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city treasury cashier takes your money for a building permit or parking ticket. So is when a traffic officer pulls a car over because a brake light isn't "working" on one side or the other, or his muffler is too "loud" or a headlight is "out." So is when a police officer simply says good morning to a person walking by. If the person answers back, "good morning officer" that is a "lawful contact." If the person does not answer, the officer is entitled to "lawfully contact and detain" that person for obvious "reasonable suspicion" because the person avoided the officer. These are "lawful contacts" by city/county government employees that courts have decided are "enforcers" of laws. "Law enforcement officers" therefore are not just badge and gun carrying officers. The result, of course, is the infamous SB1070 that dictates that every "law enforcer" (read any state or local government employee) in Arizona MUST demand proof of legal residency or citizenship of anyone they have "lawful contact" with and have "reasonable suspicion" of their legal residency - read, Mexican looking person. Within hours of the bill's signing into law, the Legislature changed the law to make it more court acceptable. Nonetheless, it still mandates officer harassment of anyone the officer has "reasonable suspicion" of illegal residency. It further empowers individual citizens to sue if the individual doesn't think the agency is faithfully executing the law. So, with law suits from citizens demanding more enforcement, officers will hound every Mexican looking person they encounter whether or not there is "probable cause" for a stop to begin with. The officer will simply make up an excuse. They always have. Famed lawyer Alan Dershowitz calls it "testilying." Arizonans maintain the federal government has failed in its responsibility at the border, thus, they say, Arizona has the right to do what it is doing, despite the Constitution. South Carolina once decided the federal government shouldn't stop slavery's spread so it passed laws to protect slavery and proceeded to start the Civil War. My take is simple, in Arizona v. Gant (2009) the Supreme Court threw out common Arizona practice of searching cars without a search warrant. The Supreme Court issued its

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Miranda v. Arizona (1966) decision in which Arizona interviewed without respecting suspect constitutional rights to an attorney. Now, Arizona again contravenes constitutional rights guaranteed by the Court. The famous case of Kolender v. Lawson (1983), a San Diego case that invalidated a California law that, like Arizona's SB1070, unleashed police officers to harass anyone they wished is on point here; to wit:

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"We (the U.S. Supreme Court) conclude (this law) is unconstitutionally vague on its face because it encourages arbitrary enforcement by failing to describe with sufficient particularity what a suspect must do in order to satisfy the statute. " Question, if federal law permits ONLY a federal immigration judge to decide who is legally in the US and who is not, how can a Phoenix meter maid make such a decision pursuant to Arizona law? Arizona cannot deport anyone, only the federal government can. The Constitution (Article 1, Section 8) specifically assigns immigration matters to Congress, not Arizona. Arizona loses again.

The Big Winner at the 2008 Tony's is now slated to be a movie

National Museum of American Latino
Commission Needs Your Feedback Today!
The 23-member National Museum of the American Latino Commission is tasked by Congress to report on possible sites for a museum in Washington, D.C., potential content, suggested structure/governance, and fundraising strategies. The Commission is currently seeking input and feedback from YOU on the museum's development and design: the history, contributions and culture of American Latinos, potential impact on regional Latino museums, and general interest in its creation. There are a series of forums being held across the country to gather this input and feedback from the public. The remaining forums will be held Saturday, May 22nd, in Los Angeles; Wednesday, June 2nd, in Miami; and Saturday, June 19th, in New York. More information about the forums can be found here.

Join Our List

If you are unable to attend one of the forums, we encourage you to fill out the Commission's public comment form online. The public comment form is available in English and Spanish. In September 2010, the commission will deliver an official report to Congress with its findings and recommendations. Congress will review the commission's findings and make a decision on the viability of a National Museum of the American Latino.

Key Issues Addressed at the 2010 NCLR Annual Conference
Exciting developments are underway as we move closer to the 2010 NCLR Annual Conference, from July 10-13 at the Henry B. Gonzalez Convention Center in San Antonio, Texas! NCLR consistently addresses the issues that directly affect the Hispanic community, uniting individuals and organizations with the movers and shakers that continue to push the issues to the center of the national discussion. This year, the topics you're most interested in will be addressed through our 60 workshops, offered over four days along eight different issue tracks. These engaging and informative workshops will present the latest information, tips, and best practices regarding your own work in the community. This year's issue tracks are Affiliate/Nonprofit Management, Community and Family Wealth-Building, Community Empowerment, Education, Health, Policy, Women's Issues, and Workforce Development. The obesity epidemic and diabetes are top health concerns so join us for on-point workshops that will directly address these issues, such as "Fighting La Diabetes with Promotores de Salud." The "2010 Legislative Update: Has Washington Delivered for the Latino Community?" will discuss how our government is addressing the growing Latino constituency and, with the financial situation in America far from being resolved, workshops like "An Uphill Battle for Latino Families in Foreclosure" deal directly with this situation, presenting ways to move our community forward. "Latinas Bringing Home the Bacon: Changing the Dynamics of Work and Family Life" reflects on the growing trend of Latinas balancing their roles at home and in the

workforce. These are just four of our 60 different workshops! Click here to get a full and complete description of each workshop that we're offering at the 2010 NCLR Annual Conference in San Antonio, Texas! In addition, there will also be three interactive town hall sessions that will address the topics at the forefront of the discussion, from education and health to the economy. Hosted by the nation's leading experts in each field, NCLR town hall sessions are a once-in-a-lifetime opportunity to get answers to your most important questions and concerns on the issues that are directly affecting the Hispanic community today. Text CONF to 62571 to receive Conference updates directly to your cell phone! Visit www.nclr.org/conference for upcoming Conference deadlines, information, an updated schedule, and more.

Hispanics, High School Dropouts and the GED
Hispanic high school dropouts are much less likely than white or black high school dropouts to attain a General Educational Development (GED) credential, according to a new report from the Pew Hispanic Center, a project of the Pew Research Center. The GED is widely regarded as the best "second chance" pathway to college, vocational training and military service for adults who do not graduate high school. Just one-in-ten Hispanic high school drop-outs has a GED credential. By contrast, two-in-ten black high school drop-outs and three-in-ten white high school drop-outs has a GED, according to an analysis of newly-available educational attainment data from the U.S. Census Bureau. The relatively low level of GED credentialing among Hispanic high school dropouts is especially notable because Hispanics have a much higher high school dropout rate than do blacks or whites. Some 41% of Hispanics ages 20 and older in the U.S. do not have a regular high school diploma, versus 23% of comparably aged blacks and 14% of whites. Among Hispanics, there are significant differences between the foreign born and the native born in high school diploma attainment rates and GED credentialing rates. Some 52% of

foreign-born Latino adults are high school dropouts, compared with 25% of the native born. And among Hispanic dropouts, some 21% of the native born have a GED, compared with just 5% of the foreign born. The report also analyzes labor market outcomes of Hispanic adults based on whether they dropped out of high school and lack a GED; have a GED; or obtained at least a regular high school diploma. Among the key findings, in 2008, Hispanic adults with a GED had a higher unemployment rate than Hispanic adults with a high school diploma - 9% versus 7%. However, Hispanic full-time, full-year workers with a GED had about the same mean annual earnings ($33,504) as Hispanic full-time, full-year workers with a high school diploma ($32,972). The report, "Hispanics, High School Dropouts and the GED", authored by Richard Fry, Senior Research Associate, Pew Hispanic Center, is available at the Pew Hispanic Center's website, www.pewhispanic.org.

Growing Latino Population will Help Democrats
Growing Latino population will help Democrats Froma Harrop - Creators Syndicate Web Posted: 05/05/2010 12:00 CDT It was over frozen lattes three blocks from the Alamo that Lydia Camarillo and I discussed the wave of Latino voters expected to change politics in Texas - and America. Camarillo is vice president of the Southwest Voter Registration Education Project, a group that signs up new Hispanic voters and spurs them to the polls. Some Texans predict that the "Latino giant" won't fully flex its political might until 2012. Some say 2014. Others see the tough immigration law in Arizona moving the impact to this year. All agree that when Latinos arrive at the polls in huge numbers, the results won't please Republicans. "I think they know that the day is coming," Camarillo said. "That's why they are coming up with obstructions, such as voter ID laws." And there's not much Republicans can do about a surging

Latino electorate in the short term. Even if they appeal to more Latino voters and Hispanic turnout stays weak, the raw numbers may overwhelm them. As Rice University political analyst Bob Stein explains, over the past three decades, Latino support for Democrats in Texas has actually fallen from 75 percent to 60 percent. But as Democrats lost 15 percentage points, they almost doubled in the number of votes received because of the explosive growth in the Latino population. "The Democrats can afford to lose a significant percentage of the vote and still gain on the base," Stein said. "Elections are determined by how many votes you get." And the expansion of that base is extraordinary. Steve Murdock, former director of the U.S. Census and now a professor at Rice University, has the numbers. In 1980, there were 3 million Hispanics in Texas. In 2008, the total nearly reached 9 million, and projections put it at almost 10 million this year. "One national figure that sticks out is the change in the younger-than-20 population," Murdock told me. Between 2000 and 2008, the number of 20-and-younger non-Hispanic whites fell by 2.6 million, while Latinos increased by 3.8 million. "In many ways, the Texas of today is the U.S. of tomorrow," he added. Will events in Arizona raise Latino turnout this year? While many Hispanics oppose illegal immigration, this law is being perceived as singling out their kind, and Texas Republicans know it. Republican Gov. Rick Perry, who is running for re-election, quickly distanced himself from the Arizona law. Democrats are sitting back and hoping this will help their candidate, former Houston Mayor Bill White. But aren't Latinos conservative on such Republican-dominated issues as abortion, same-sex marriage and school choice? I asked Lydia Camarillo about this.

"The community is conservative in how it thinks, but it doesn't vote conservative." And this Arizona law is unleashing Latino anxieties, as similar proposals pop up in other states. If the courts don't overturn it, Camarillo said, "you're going to see people understanding that the only way they can protect themselves is by registering and voting."

More Books For Your Consideration

August 19-25, 2010 Chinese 6 Mann Cinemas, Hollywood, CA

Important Events To Plan For?
e-mail info about your Media, Marketing or Latino event to kirk@whisler.com

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