Volume 8, Number 25

March 30, 2010 Hola! It's not too late to sign up for the 2010 NALIP Conference and you will be glad you did. I look forward to seeing many of you there. Our second piece is the final column from Roberto Rodriguez after 16 years of putting out weekly columns. We look forward to more books from you in the future Roberto. In this issue

F o r A l l Yo u r O n l i n e & Print Hispanic Adver tising Needs We are the Experts

Latino Print Network works with over 625 Hispanic publications in 180 markets nationwide with a combined circulation of 19 million. Click here or phone 760-434-7474 x171 or x177 or email Abraham @LatinoPrintNetwork.com with your needs.

Salvadorans Outnumber Dominicans in the U.S. Since 2000 Dreaming Bigger Dreams: End of Column of the Americas The complete 2010 José Martí Awards from the NAHP Convention in Albuquerque The 2010 San Diego Latino Film Festival and Cinelatino Announce "Cinelatino Audience Choice Awards" to Best Feature and Documentary HACR BOARD OF DIRECTORS ELECTS THREE NEW COALITION MEMBERS UTSA INSTITUTE AWARDED $780,000 TO HELP TEXAS BORDER COMMUNITIES REVITALIZE LOCAL ECONOMIES More Events for your consideration
Issue quote

"You've got a lot of choices. If getting out of bed in the morning is a chore and you're not smiling on a regular basis, try another choice." ~Steven D. Woodhull
If you find a quote you like let me know. I will be happy to send to our 8,800 plus Hispanic advertising and media executives & give you a plug for sending it!

Our Goal Latino Print Network's goal with each issue is for you to say at least once "I didn't know that". Podcasts Check out HM101 Podcasts. We keep the podcasts short and insightful on various aspects of Hispanic marketing and the community. We've interviewed over 50 media, marketing and community leaders to provide you with their insights. Un abrazo,

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The National Association of Latino Independent Producers' 2010 Convention, with the theme Navigating in a Sea of Change, will be held April 9-11 at Loews Santa Monica Beach Resort.
This event is a GREAT place learn, grow and, most importantly, network within the Entertainment Industry. If you have film, TV, video, or documentary projects this is where you want to be.

Salvadorans Outnumber Dominicans in the U.S. Since 2000
By the National Institute for Latino Policy (NiLP) While the latest Census estimate of the Latino population in the United States puts the number at close to 46.9 million in 2008 (or 51 million if you include Puerto Rico), these estimates do not include a breakdown of the Latino subgroups. The American Community Survey (ACS), which is a separate program from the one that does the population estimates, put the Latino population in 2008 at 45.4 million (or 49.3 million if you include Puerto Rico), and they do provide a breakdown of Latino nationalities. Based on the 2000 Census, there were 35.2 million Latinos in the United States (or 39.0 million if you include Puerto Rico). The largest Latino subgroups in 2000 were:

1 Mexicans 20.9 million 2 Puerto Ricans 3.4 million (7.2 million if you include Puerto Rico) 3 Cubans 1.2 million 4 Dominicans 0.8 million 5 Salvadorans 0.8 million According to the American Community Survey, in 2008, the Latino subgroup breakdown was as follows (see table at end of article): 1. Mexican 29.3 million 2. Puerto Rican 4.1 million (7.9 million if you include Puerto Rico) 3. Cuban 1.6 million 4. Salvadoran 1.5 million 5. Dominican 1.2 million

LUIS VALDEZ's landmark stage play, "ZOOT SUIT" is set to open in Mexico City on April 29, 2010. Luis Valdez directs the National Theatre Company of Mexico (CNT) in what will be the first Chicano play ever produced by the national company. Alma Martinez, who appeared in the original stage and film, brought the project to the CNT and serves as US-Mexico Project Coordinator. FACEBOOK: Zoot Suit (Compañía Nacional de Teatro)

While there was no change in the rank order of the top three Latino subgroups, Salvadorans have topped Dominicans as the 4th largest subgroup. The Census projects that there are currently 49.7 million Latinos in the United States (50.9 million if you include Puerto Rico). However, we will have to wait for the results of the 2010 Census itself to get the Latino subgroup figures for this year. Let's see how they compare to these ACS figures.

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The 2010 International Latino Book Awards will be held May 25, 2010 at the Jacob Javits Convention Center in New York. Phone 760-434-4484 about attending or sponsoring this important event.

A Special Invitation
Latino Business Chamber of Greater Los Angeles Cordially Invites You to an Evening Reception Celebrating Our One Year Anniversary Featuring Keynote Speakers: Gloria Molina Los Angeles County Supervisor 1st District Discussing Economic Recovery Efforts in LA County Ana Ma Chief of Staff Small Business Administration Thursday, April 8, 2010

6:00pm-9:00 pm Tickets $10 for Members, $15 for Nonmembers Appetizers and Refreshments Cicada Restaurant Main Ballroom 617 South Olive Street, Los Angeles, CA 90014 USA Parking: $8 at Cicada or street parking Convenient to the Pershing Square Metro Red/Purple Line Station Please RSVP dorigel@lbcgla.org (213) 347-0008 For more information about LBC-GLA please visit our website www.lbcgla.org

The National Association of Hispanic Publication's José Martí Awards are the largest Latino Media Awards Click here for the 2010 Award Winners

Dreaming Bigger Dreams: End of Column of the Americas
By Roberto Dr. Cintli Rodriguez How do you end a column after 16 years? With regrets and unfulfilled dreams? Perhaps, but truthfully, Column of the Americas as a deadline-based column ends with even bigger dreams. There indeed is disappointment with the ease in which the U.S. populace has accepted and normalized 1) the notion of permanent war as a God-given U.S. birthright; 2) the further militarization of the nation & world; 3) the politics of fear, hate and blame; and 4) Big Brother Government. All with nary a whimper. Under George W. Bush, this was not surprising. The disappointment has come in seeing the Obama administration generally embrace the reactionary policies of Bush's 9-11 Nation. Despite the 2006 & 2008 electoral sweeps - in which the electorate thoroughly repudiated the Republican program of war, xenophobia and corporate welfare - [angry] conservatives act as though they won. The irony is that president Obama actually has governed as though he agrees,

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and owes them. For example, his health care reform is actually a centrist compromise; universal health care it is not. There are regrets; while many of us drove CNN's Lou Dobbs into political exile, we didn't consistently go after the entertainment industry - an industry that enables dehumanization and what amounts to racial apartheid. During this era, Jay Leno made Americans comfortable laughing nightly at "illegal aliens." After 35 years, Saturday Night Live has still not taken its "No Red-Brown comedians need apply" signs down, and Spanish-language TV continues to generally be an assortment of "all-blonde" networks.

Be sure to mark your calendar for the NAHP 2011 Convention:

Orlando, Fla October 12-15, 2011

Another regret is that the journalism profession has now become the lapdog of government. Even now, there's plenty of money for invading, occupying and bombing nations, but little for health and education. While pols are seemingly unaware of this jarring equation, media lapdogs are nowadays handsomely rewarded for being consistently wrong and/or silent. Enough on these failings. The bigger dreams involve ceasing writing reactively and writing from a point of creation. Column writing is necessarily reactive; I've been writing about human/Indigenous rights, anti-immigrant hysteria and U.S.-support of brutal military dictatorships since 1972. And now, with a president lying us into Iraq, the instinct is to counter. The same holds true when society unabashedly scapegoats brown peoples, and treats migrants as disposable populations; witness the March 21 rally in Washington D.C. More than demanding reform, it was a demand by more than 100,000 marchers to treat migrants as full human beings. While the president's centrist approach to immigration reform places a heavy emphasis on draconian enforcement, conservatives will interpret human rights for migrants and "the path to legalization" as nothing short of "freeing the slaves" and a cause for insurrection. Simply creating, without countering is akin to burying one's head in the sand. But there comes a time when always responding means always reacting - rarely creating. But because of permanent war, my focus as a writer lately, has become heavily tiled towards resistance. The creation element of who I am has suffered (this is true of most people). It's time for balance, thus a time to create.

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Through the years, I've been exposed to great maestros/maestras and great Tlamintini - great teachers who have shared their knowledge and Huehuetlahtolli (ancient guidances) about what it means to be human. Hereafter, I want to continue with those traditions and contribute to the definition of what it means to be human. In discontinuing the column, I take no pleasure in hereafter writing strictly for an academic audience. It goes against who I am. I've always written for mass audiences, including writing Column of the Americas since 1994 for more than 100 newspapers nationwide. For the first 12 years, it was co-written as a weekly, syndicated column with my wife, Patrisia Gonzales, for Chronicle Features, then Universal Press Syndicate (Her Patzin column is slated to return). In writing for the academy, the audience is much smaller and narrower, while jargon is the preferred means of communication. It's not naturally conducive for storytelling. Even beyond that, the acceptable experts continue to be "the usual suspects." I will continue to assert that if our own aunts and uncles, parents, grandparents, neighbors and other elders - whom we used to quote frequently - can't understand our own writing, then what good did all our years of schooling accomplish? As such, I plan to continue to make public the knowledge that has been passed on to me via elder knowledge - in forthcoming essays and columns and academic and non-academic books. I look forward to the day when I will not have to write for two separate audiences. I also look forward to the day when we as a society have finally eliminated war as a "solution" to anything, and when society ceases to divide human beings into legal and illegal categories. I am convinced that even the most conservative of conservatives don't either want such a society. I look forward to the day when we can all truly say: San Ce Tojuan Nosotros Somos Uno - We Are One. It's not something that comes about solely through dreaming. One has to imagine it, fight for it, and then live it. Column of the Americas is currently archived at: http://web.mac.com/columnoftheamericas/ Rodriguez, an assistant professor at the University of Arizona,

The 2009 Hispanic Print Trends & Analysis
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The State of Hispanic Print 2010
Click here for The State of Hispanic Print power point presentation that Kirk Whisler gave at the 2010 NAHP Convention in Albuquerque
For more indepth research please call Kirk Whisler, Latino Print Network, 760-434-1223, kirk@whisler.com

The 2010 San Diego Latino Film Festival and Cinelatino Announce "Cinelatino Audience Choice Awards" to Best Feature and Documentary
The 2010 San Diego Latino Film Festival (SDLFF) and Cinelatino, the leading Spanish-language movie channel in the United States, proudly announce the winners of the "Cinelatino Audience Choice Awards" for Best Feature and Best Documentary following the close of the eleven-day Festival. The winners of the 2010 "Cinelatino Audience Choice Awards"-whose directors will receive a $1000 cash donation from Cinelatino-are: "El Estudiante" / The Student (Mexico), directed by Roberto Girault, for Most Popular Feature. In this comedy hit, Chano, a 70 year-old man from the picturesque state of Guanajuato decides to enroll in the local university to study literature. Initially, he has trouble relating to the much younger students there, but drawing inspiration from Don Quijote he eventually manages to close the generational gap and becomes their friend. He begins to offer them advice, solicited or not, but after tragedy strikes he realizes that he has much to learn from them as well. Starring Jorge Lavat. "Sons of Cuba" (Cuba), directed by Andrew Lang, for Most Popular Documentary. The Havana Boxing Academy is a Cuban boarding school that takes 9-year-old boys and turns them into the best boxers in the world. "Sons of Cuba" follows the stories of three young hopefuls through eight dramatic months of training as they prepare for the biggest event of their lives: Cuba's National Boxing Championship for Under-12's. But during the season, crisis strikes: Fidel Castro is taken ill, and some of Cuba's Olympic boxing champions defect to the USA, leaving the country at a crossroads, and the boys contemplating a changing world. More than 20,000 people attended the 2010 San Diego Latino Film Festival, which was made up of approximately 185 films, among those 52 feature films and 16 documentaries. Following the presentation of

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each film, the audience had the opportunity to rate the film on a four -point scale. "It's an honor for us to present the Audience Choice Awards at the 2010 San Diego Latino Film Festival," said Jim McNamara, Chairman of Cinelatino. "We congratulate all of the filmmakers who contributed to this outstanding selection of films and we thank the public for voting and helping us honor their favorite film of the Festival." "SDLFF is excited about offering a cash award for the first time to our audience award winners," states Ethan Van Thillo, San Diego Latin Film Festival Executive Director and Founder. "The audience award is always an excited part of the annual film festival and we're honored to be parting with Cinelatino for our 17th edition." Cinelatino offers the widest selection of current Spanish-language blockbuster hits and critically-acclaimed titles from Mexico, Latin America, Spain and the U.S. Numerous films presented at the Festival will be seen on pay-television exclusively on Cinelatino, including Amar, Morenita, el Escándalo and Amar a Morir. For more information on Cinelatino, visit www.Cinelatino.com.

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The complete José Martí Awards From the NAHP Convention In Albuquerque

This was the most exciting series of NAHP José Martí Awards in a number of years. Between last Thursday and Saturday a total of 222 Gold, Silver and Bronze awards were given out to 50 different Hispanic publications across the USA.

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Click here for a complete list of The 2010 José Martí Awards
We hold that both local and national advertisers give the respect that these awards deserve - and give these publications extra attention in upcoming ad buys.

HACR BOARD OF DIRECTORS ELECTS THREE NEW COALITION MEMBERS
The Hispanic Association on Corporate Responsibility (HACR) welcomes three new coalition members to its board of directors; the National Hispana Leadership Institute (NHLI), the National Society of Hispanic MBAs (NSHMBA) and the United States Hispanic Leadership Institute (USHLI). HACR coalition members work with more than 1,500 affiliate community-based organizations serving the Hispanic community in the U.S. and Puerto Rico, including more than 450 institutions of higher learning. The expansion of the HACR board of directors will significantly enhance the work HACR has undertaken for the past 24 years, fortifying the power of the coalition and enlarging its constituency. The new members will strengthen awareness in the areas of Hispanic political advancement; increase the role of Hispanic women in the workplace; and increase Hispanic leadership, through graduate management education and professional development. "It's critical that organizations continuously look to improve themselves and search for members that are a strategic complement to their mission and vision. That's why we're so pleased to welcome these three highly regarded and well-respected organizations to the HACR family," said Ignacio Salazar, HACR board chair and President & CEO of SER Jobs for Progress. "The new coalition members will help us build on HACR's strength and provide a voice to Corporate America for the more than 50 million Hispanics in this country."

The 2010 Hispanic Marketing 101 Yearbook is a 176 page book with over 50 articles on Hispanic media, Marketing to Latinos, the Audiences that make up the Hispanic market, current trends in media.

40 advertisers are already in - you should consider joining them

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A brief background on HACR's newest coalition members: · The National Hispana Leadership Institute was established in 1987 to address the underrepresentation of Latinas in the corporate, nonprofit and political arenas. NHLI is a national organization providing executive leadership programs for Latinas in the U.S. · The National Society of Hispanic MBAs was created in 1988 and works to prepare Hispanics for leadership positions throughout the U.S., so that they can provide the cultural awareness and sensitivity vital in the management of the nation's diverse workforce. · The United States Hispanic Leadership Institute started in 1982 to fulfill the promises and principles of democracy by empowering minorities and similarly disenfranchised groups by maximizing civic awareness and participation in the electoral process.

The Big Winner at the 2008 Tony's is now slated to be a movie

UTSA INSTITUTE AWARDED $780,000 TO HELP TEXAS BORDER COMMUNITIES REVITALIZE LOCAL ECONOMIES
Join Our List NAD Bank Funds UTSA Institute for Economic Development to Create Plan for Sustainable New Jobs The University of Texas at San Antonio'sInstitute for Economic Development http://www.iedtexas.org/ (IED) has been awarded a three-year, $780,000 grant from the North American Development Bank (NAD Bank) and the Community Adjustment and Investment Program (CAIP) to create sustainable new jobs and expand and diversify local economies in major Texas border communities. The funds will support research and assistance to local governments, rural areas, communities and businesses which have been directly or indirectly impacted by NAFTA (North America Free Trade Agreement). Targeted areas include communities in the Rio Grande Valley within Cameron, Hidalgo, Starr and Willacy counties; the Del Rio-area in Val

Verde County; the Laredo-area in Webb County and El Paso. "Many communities across South Texas are experiencing a declining tax base, lack of small business development and population flight due to lack of jobs," said Al Salgado, director of the South-West Border SBDC Network. "This project is designed to assist rural communities that must grow their own business base because they are not positioned to attract major manufacturers and research projects with state incentive funds as do the larger cities." In addition to the South-West Texas Border SBDC Network, other Institute centers will contribute expertise. These include the Rural Business Program, the Center for Community and Business Research, the International Trade Center, Southwest Trade Adjustment Assistance Center, the SBDC National Information Clearinghouse, and six SBDC Network centers located in the targeted counties. This project is a partnership with the U.S. Treasury Department. For more information, contact Lynn Gosnell, Marketing and Communications Coordinator, UTSA Institute for Economic Development, 210-458-2978 orlynn.gosnell@utsa.edu

More Events For Your Consideration

Important Events To Plan For?
e-mail info about your Media, Marketing or Latino event to kirk@whisler.com

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