Volume 8, Number 10

February 4, 2010
Hola! In this issue

F o r A l l Yo u r O n l i n e & Print Hispanic Adver tising Needs We are the Experts

Latino Print Network works with over 625 Hispanic publications in 180 markets nationwide with a combined circulation of 19 million. Click here or phone 760-434-7474 x171 or x177 or email Abraham @LatinoPrintNetwork.com with your needs.

Report: Mexican Government Uses Innovative Strategy to Help its Migrants Integrate in the United States Seven Reasons to Push for Immigration Reform this Year Applications Now Being Accepted for the Lopez Negrete Hispanic Marketing Education Fund Scholarship; March 1st Deadline for College Students with Interests in Hispanic Marketing or Advertising PRESIDENT OBAMA OFFERS A GOOD BUDGET BLUEPRINT, BUT CONGRESS MUST ACT TO MAKE INVESTMENTS IN LATINO COMMUNITY, SAYS NCLR San Diego Latino Film Festival has another great Festival coming up More Books for your consideration
Issue quote "If opportunity

doesn't knock, build a door."

~Milton Berle
If you find a quote you like let me know. I will be happy to send to our 8,800 plus Hispanic advertising and media executives & give you a plug for sending it!

Our Goal Latino Print Network's goal with each issue is for you to say at least once "I didn't know that". Podcasts Check out HM101 Podcasts. We keep the podcasts short and insightful on various aspects of Hispanic marketing and the community. We've interviewed over 50 media, marketing and community leaders to provide you with their insights.

Un abrazo,

Kirk Whisler Executive Editor

Be sure to mark your calendar for the NAHP 2010 Convention:

Albuquerque March 10-13, 2010 Sponsorship & Exhibitor Info Registration & Hotel Information

Report:  Mexican  Government  Uses Innova5ve  Strategy  to  Help  its  Migrants Integrate  in  the  United  States
Immigrant integration remains largely an afterthought in U.S. immigration policy discussions and the country's integration policies remain chronically underfunded and limited in scope. In the absence of coherent policies at the federal level, the responsibility for immigrant integration historically has fallen to families, employers, churches, non-governmental organizations and an increasingly restive set of state and local governments. New partners are emerging, though. Mexico's efforts to help its migrants succeed in the United States offer a new example of an immigrantsending country looking to improve its emigrants' lives and connect with its diaspora, according to a report released today by the Migration Policy Institute (MPI). With Mexicans accounting for one-third of all immigrants in the United States, Mexico's initiative is of particular note. The report, Protection Through Integration: The Mexican Government's Efforts to Aid Migrants in the United States, details the activities of Mexico's Institute of Mexicans Abroad (IME) in a first-ever attempt to map the expanding range of IME programs. The MPI review makes clear that Mexico has moved beyond traditional consular protections to deliver an array of civic, health, education and financial services to its migrants, 96 percent of whom live in the United States. These tasks have traditionally been carried out by migrant-receiving countries.

The All-in-One Translation, Editing & Design Service. Get the service you need from an experienced publication translation service; contact transedita@live.com or go to www.transedita.com

"The policy innovation here is that the initiatives IME is offering to Mexican immigrants in the United States generally have been viewed as the responsibility of the immigrant-receiving country," said the report's author, MPI Policy Analyst Laureen Laglagaron. "While these programs need to be further evaluated, they offer a number of potential best practices not just for Mexico but for other immigrant-sending countries." Mexico's consular offices and the services they provide have expanded in response to an increase in the number of Mexican immigrants in the United States, from 2.2 million in 1980 to 11.4 million in 2008. A shift in Mexico's approach to its migrants has emerged alongside these demographic trends -- one rooted in a belief that a better-integrated immigrant benefits the individual immigrant, the sending country and the receiving country. "The fact of the matter is that consular offices have become increasingly important -- if often overlooked -- integrating institutions for our most recent migrants. After all, countries of origin and destination have shared interests in ensuring that immigrants and their children succeed in building their human capital and achieving socioeconomic mobility," said MPI Senior Vice President Michael Fix, who co-directs MPI's National Center on Immigrant Integration Policy. In many cases, IME's programs fill gaps in the social welfare system and are carried out in collaboration with U.S. school districts, hospitals, universities, foundations and community-based organizations. IME's activities include: Providing low-cost distance-learning instruction to Mexican immigrant adults that builds on the instruction they received in Mexico. Offering workshops on financial literacy that encourage the use of formal banking institutions to build credit histories in the United States and qualify for home or car loans. Establishing medical stations located within consular offices (Ventanillas de Salud) where unauthorized immigrants and their families can receive basic medical information. Creating a unique model of binational civic engagement through a migrant-elected, migrant-led council that focuses on the Mexican government's policies on Mexicans abroad and develops

For you to learn more about the values of Hispanic Publications Latino Print Network has done an 80 page study entitled The Strengths of Hispanic Owned Publications
The study details through interviews and research the 29 key values Hispanic Publications offer to those wanting to reach the Latino community.

Click Here To Get The FREE 80 Page Study

Need A Quality Portrait for your business, restaurant or family? Ignacio Gomez has over 250 satisfied clients. Call Ignacio Gomez at 818-243-2838

leadership within diaspora communities. The report is available at www.migrationpolicy.org/pubs/IME-Jan2010.pdf

Participate in The 2010 International Latino Book Awards Go to www.box.net/shared /tyallb8yhn for more information

NEED PRINTING?
Wholesale printing and mailing services. Great prices! Great Quality! Fast Turn-a-round! Give us a call: 951-677-0017 or email: pleasequote@yahoo.com

Seven Reasons to Push for Immigration Reform this Year

By Gebe Martinez, Marshall Fitz Center for American Progress
The predictable hand-wringing and back-slapping has begun. In the wake of Tuesday's victory by Scott Brown in the Massachusetts special election, some Democratic pundits have bemoaned and Republican talkers rejoiced the supposed demise of President Barack Obama's policy agenda. This misguided rush to judgment assumes that all of the president's policy priorities carry a 60-Democrat threshold. Not only is that a dubious assumption for a number of issues, it is flat wrong when it comes to a comprehensive overhaul of our immigration system. Immigration reform has been, is now, and always will be a bipartisan issue. It engenders support from both sides of the political aisle because serious lawmakers know that our broken system continues to get in the way of other pressing priorities, that a practical solution is at hand, and that it is in both parties' interest to get this issue off the table. The immigration overhaul that passed the Senate in 2006 garnered 23 Republican votes, and the bill that failed in 2007 had 12 Republican Senators on board. During the 2008 presidential campaign, comprehensive immigration legislation was the one issue that candidates Obama and John McCain both agreed needed to be accomplished by the next president. Politicians on both sides of the aisle who are concerned about securing the borders and growing our economy will continue to push for immigration reform this year. Here are seven reasons why: The American public wants its leaders to quit playing politics and to step up and solve tough problems. Immigration reform provides a perfect opportunity to deliver. Support for comprehensive immigration reform is broad, deep, and bipartisan. Polls conducted by Benenson Strategy Group in June and December 2009 showed that two-thirds of voters supported comprehensive immigration reform, including 69 percent of Democrats, 67 percent of Independents, and 62 percent of Republicans. And these numbers jump even higher to 87

Cal State San Bernardino will host its first Latino Education and Advocacy Day, or LEAD, conference for educators and advocates on Monday, March 29, 2010. Speakers include Dolores Huerta, Sylvia Mendez and Juan Sepulveda. Click here for more info.

We have the PERFECT Vehicle for you to reach Ad Agencies, Media Buyers, Hispanic Media & Marketing Firms

The 2010 Hispanic Marketing 101 Yearbook is a 176 page book with over 50 articles on Hispanic media, Marketing to Latinos, the Audiences that make up the Hispanic market, current trends in media.

40 advertisers are

already in - you should consider joining them
Call Abraham at 760-434-7474 x171 or email Abraham with your needs.

Hispanic Zip Profile USA offers you a totally different way to market to Latinos. Not merely the number of Latinos in a zip code and a few basic characteristics, but over a thousand pieces of GREAT data. For example target Hispanics by five comprehensive levels of language skills with the detailed LPN Spanish Index. Call Kirk at 760-434-1223 for more information.

Need Great Artwork For Your Marketing

percent when the proposal is explained-support for strengthening the border, cracking down on lawbreaking employers, and requiring undocumented immigrants to register, pay taxes, and earn citizenship. The American public wants realistic solutions on immigration. More than two-third of respondents chose registration over deportation in the Benenson Strategy Group survey, which is completely consistent with sustained public opinion research over the last several years. The survey gave respondents a choice between deporting undocumented immigrants because they are "taking jobs" and requiring undocumented immigrants to become legal taxpayers. Fixing our immigration system will promote economic growth and stability. Americans are focused on pulling ourselves out of this economic crisis, and measures that distract from that objective will not succeed. Immigration reform, however, will add a cumulative $1.5 trillion to the GDP over 10 years by lifting the wage floor for all workers. Voters will not support politicians who fail to deliver on their promises. President Obama and other congressional leaders have vowed to tackle immigration reform this year. Politicians who talk a good game during the campaign season but fail to act when in charge will get punished at the polls by low turnout or anti-incumbent anger. Comprehensive immigration reform is backed by business, labor, law enforcement, and faith communities who recognize its importance to keeping our communities productive and safe, ensuring fairness to workers and employers, and upholding family and community values. More than 700 organizations in almost 40 states are mobilized and will hold their leaders accountable. Reform cannot wait. A legislative stalemate means a deteriorating status quo where unscrupulous employers win, communities live in fear, hard working families suffer, and Americans taxpayers get short shrift. The political danger after Tuesday is not that the need for immigration reform will diminish, but that politicians will believe the misleading punditry and cower in fear of tackling other pressing issues. While just saying "no" might be a convenient political strategy for a few members of Congress, the vast majority of congressional districts are made up of voters who want to see their leaders confront tough problems with practical solutions.

Efforts? Ignacio Gomez has created 150+ magazine covers; 625+ illustrations for marketing campaigns; 40+ movie and theater posters; and hundreds of other images.

It is time for our leaders to lead. Voters want results and enacting immigration legislation that will enhance our security and boost our economy is a good place to start.

Call Ignacio Gomez at 818-243-2838
Sign up for Hispanic Marketing 101 podcasts

Applications Now Being Accepted for the Lopez Negrete Hispanic Marketing Education Fund Scholarship March 1st Deadline for College Students with Interests in Hispanic Marketing or Advertising
Lopez Negrete Communications, Inc., the second largest independent, Hispanic owned and operated, full-service agency in the country specializing in Hispanic marketing, is encouraging students to apply for the company's scholarship fund. The deadline for all students who wish to apply for the Lopez Negrete Hispanic Marketing Education Fund scholarship is March 1, 2010. Links to the scholarship application can be found at http://www.aaf-houston.org/2010-scholarship/ "We consider the establishment of the Fund an investment in the youth and an investment in our industry," says Alex López Negrete, president, CEO and CCO of Lopez Negrete Communications, Inc. "The availability of a rich and varied talent pool, bolstered by the winners of the scholarship, can guarantee that the business of Hispanic marketing remains fresh and innovative, while benefiting students facing rising tuition costs." The Lopez Negrete Hispanic Marketing Education Fund Scholarship is made available by the American Advertising Federation-Houston's charitable foundation, the Advertising Education Foundation of Houston. This is the third year the scholarship will be awarded to certified junior or senior students. Students must have selected a major in a marketingrelated field such as advertising, marketing, communications,

The Big Winner at the 2008 Tony's is now slated to be a movie

Join Our List

radio/TV/film production, media studies or marketing research. Applicants may be Latino or non-Latino, but must be bilingual and focused on, or with a specific interest in, Hispanic marketing and advertising. "The Lopez Negrete's are principal supporters of the local ad federation and of education," said Jay Hagins, AAF-Houston President. "We're fortunate to have such a generous community of businesses in the Houston area, businesses like Lopez Negrete." While students may attend eligible institutions in any location, preference will be given to those attending classes full time at the University of Houston, University of St. Thomas, Emerson College, Texas State University or The Florida State University. ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC. Lopez Negrete Communications, Inc. is an independent, Hispanic owned and operated full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, with a second office in Los Angeles, Calif., the company's billings for 2009 were estimated at $164 million. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Walmart Stores, Inc., Bank of America, Microsoft Corporation, Kraft Foods (Kraft Singles, Kraft Mayonnaise, Ritz Crackers), MillerCoors (Miller Lite), NBC Universal Motion Pictures Group, Dr Pepper Snapple Group, Tyson Foods, Guerrero Mexican Foods, Azteca Milling L.P., Sonic Drive-Ins, Reliant Energy, and others. With more than 170 employees, Lopez Negrete Communications, Inc., is a proven leader in providing fully integrated national Hispanic marketing and communications services.

If you are interested in the Entertainment Industry, consider joining the National Association of Latino Independent Producers. For 10 year NALIP has helped thousands of Latinos gain access and power within the Entertainment Industry. The organizations serves producers, directors, writers, and all other behind the camera professions. For more information about

becoming a member click here. Regular memberships are as low as $50 and student memberships only $20.

PRESIDENT OBAMA OFFERS A GOOD BUDGET BLUEPRINT, BUT CONGRESS MUST ACT TO MAKE INVESTMENTS IN LATINO COMMUNITY, SAYS NCLR  
President Obama's 2011 budget calls for important job creation measures and economic recovery initiatives that Congress must target toward Latino communities according to NCLR (National Council of La Raza), the largest national Latino civil rights and advocacy organization in the United States. The budget proposal seeks to strike a balance between achieving fiscal responsibility and supporting important and needed investments in housing, labor, middle class relief, and health care. While the budget serves as an important starting point, Congress must now follow through by making investments in areas that matter to Latinos and refining proposals to specifically impact the hardest-hit communities to remedy damaging economic disparities and spur a strong economic recovery. "NCLR applauds the Obama administration for prioritizing the needs of vulnerable and middle-class families," said NCLR President and CEO Janet Murguía. "The budget plan focuses much-needed attention on jobs and recovery, which is on the minds of many Latino families. Now it's up to Congress to ensure that these measures reach Latinos and communities that were hit hard by the recession." NCLR urges Congress to approve the following measures: $88 million for housing counseling and $113 million for foreclosure counseling to help the 2.3 million Black and Latino families estimated to lose their homes to foreclosure in 2009-2012 $250 million to support affordable lending in low-income communities through targeted support to Community Development Financial Institutions that will open up crucial lines of credit to small businesses and nonprofits struggling in this recession-the largest employers in Latino communities

$261 million to support job training and encourage states to improve services, including $85 million for green job training and $40 million for transitional jobs programs to help individuals with multiple barriers to employment $10.6 billion in community college funding over ten years to launch a new American Graduation Initiative that will graduate five million more students by 2020, and making permanent the American Recovery and Reinvestment Act's increase in the Pell Grant maximum award $18 million to promote citizenship and expand English learning tools 11% increase for the Department of Justice's Civil Rights Division to help implement the new hate crimes law $12 million to the Department of Labor's Wage and Hour Division to prevent employers from illegally classifying employees as independent contractors to avoid paying them fair wages (see NCLR's report on the state of Latino workers for more information on this subject) Increased funding for direct child care programs and dependent care tax credits; tax deductions for small businesses to start retirement programs for their employees and expand the saver's tax credit, thereby reaching low-income workers; and a hiring payroll tax credit per employee that would benefit small businesses and nonprofits. NCLR also urges Congress to do more to invest in Latinos in the following areas: NCLR is disappointed in the proposed $10 million cut to fair housing programs at a time when predatory lending and scams are rampant among communities of color. The administration has developed an education budget proposal that is closely aligned with their goals for reauthorizing the Elementary and Secondary Education Act (ESEA). However, the success of this proposal greatly depends on the ability of Congress to move quickly to reauthorize ESEA with the necessary improvements to secure the success of Latino and English language learner (ELL) children. Lawmakers must implement targeted measures to address the needs of young children in light of the proposed budget cuts that eliminated the Even Start Program and Parent Centers. Until Congress and the administration work together to clearly define how specific programs will meet the needs of Latino and ELL children, the budget will only be an empty promise for

our nation's future. For more information, visit www.nclr.org

17th ANNUAL SAN DIEGO LATINO FILM FESTIVAL TO SCREEN OVER 40 FEATURE & SHORT MEXICAN FILMS AT UPCOMING MARCH 11-21 CELEBRATION
MEDIA ARTS Center San Diego's 17th Annual San Diego Latino Film Festival is proud to celebrate Mexico's Bicentennial with an exciting array of Mexican short and feature films. This year's festival will screen over 40 Mexican films during the March 11-21, 2010 run to take place at UltraStar Mission Valley Cinemas at Hazard Center (7510 Hazard Center, San Diego, CA 92108). The 2010 San Diego Latino Film Festival will screen such feature films as ARRANCAME LA VIDA (Daniel Gimenez Cacho), TRASPATIO (Ana de la Reguera), CINCO DIAS SIN NORA (Cecilia Suarez), NIKTE (Pedro Armendariz Jr.), PARADAS CONTINUAS (Silverio Palacios), AMAR A MORIR (Bruno Bichir), MORENITA EL ESCANDALO (Maya Zapata), COSAS INSIGNIFICANTES (Barbara Mori), SOLO QUERIO CAMINAR (Diego Luna) and many more. Additionally, SDLFF 2010 will screen over 20 short films from Mexico, including a special collection of animated shorts, SUERTES, HUMORES Y PEQUEÑAS HISTORIAS DE LA INDEPENDENCIA, in celebration of Mexico's Bicentennial. Founder and Executive Director, Ethan van Thillo, is honored to screen such a great array of Mexican films at this year's festival. "Looking at this year's line-up, it shows what great diversity the Mexican film industry is producing currently. Our 2010 festival will screen award-winning art-house films from Mexico, popular films with telenovela stars, animation features, documentaries and even a science-fiction feature this year!"

A complete schedule of Mexican films and screening dates will be officially announced February 15, 2010 at www.sdlatinofilm.com See confirmed feature films to date attached to this press release. FESTIVAL INFORMATION: Media Arts Center San Diego (MACSD) is a non-profit organization with a mission to nurture and support media artists working in film, video, audio, and computer-based multimedia. The San Diego Latino Film Festival was originally established as a student film festival. Since that time, the festival has developed into one of the larger and most well respected Latino film festivals in the country. Over 180,000 people have attended and over 4,000 films/videos from across Latin America and the United States have been screened. Celebrating the best in international Latino cinema at the longest-running Latino Festival in Southern California, San Diego Latino Film Festival proudly announces its 17th anniversary edition. The Festival will be held from March 11-21, 2010 at UltraStar Mission Valley Cinemas at Hazard Center (7510 Hazard Center Dr. San Diego, Ca 92108). Close to 20,000 festival goers will have the opportunity to attend over 150 screenings, meet approximately 100 actors and filmmakers and attend workshops, live music events, parties and other exciting events. Sponsors for San Diego Latino Film Festival '10 include Academy of Motion Picture Arts & Sciences, San Diego UnionTribune, Aeromexico, Bank of America, Enlace, Cox Communications, Neighborhood House Association, Cine Latino, Sharp Healthcare, Northwestern Financial, City of San Diego Commission for Arts & Culture, SanDiego.com, MTS, National Endowment for the Arts, County of San Diego, Nickelodeon, San Ysidro Health Clinic, Univision KBNT 17, Telemundo 33, MyTV 13, La Invasora 99.7, Pulsar 107.3 FM, La Poderosa 860 AM, Jack FM 100.7, Azteca America San Diego 15, ABC10, Blindajes Goldman, El Latino Newspaper, El Mexicano, University of Phoenix, Latino Public Broadcasting, U.S. Grant Hotel's The Grant Grill, California State University San Marcos, Brazil Today, Gente Bien Magazine, Radio Latina 104.5 FM, La Mejor 99.3 FM, Brazilian Pacific Times, Z90.3 FM, Magic 92.5 FM, EXA 91.7 FM, Centro Cultural Tijuana, TijuaNEO, The SE San Diego Hotel, San Diego Padres, Advantage Homes, Consulate General of Mexico in San Diego, Think Blue San Diego, and Yolanda S. Walther-Meade.

Tickets are $9.50, for general audience, and $7.50 for Students, Seniors, Military & MEDIA ARTS CENTER SAN DIEGO Members (ID required). 2010 Film or Festival Passes are also available. Film Pass is $90, which includes entrance to 11 films, no waiting in lines and VIP seating and the Festival Pass, which is $180 and includes OVER 100 programs, no waiting in lines, VIP seating, 4 workshops, 1 year FREE MEDIA ARTS CENTER SAN DIEGO Amigo membership, and entrance into all Festival Galas.

More Books For Your Consideration

Important Events To Plan For?
e-mail info about your Media, Marketing or Latino event to kirk@whisler.com

Please feel free to forward this newsletter on to others who

may find it useful. Please unsubscribe if you no longer wish to receive it. Trouble vewing this e-mail? Read it on the web. HM101 Thank you. Sinceramente, Kirk Whisler Hispanic Marketing 101 email: kirk@whisler.com voice: (760) 434-1223 Latino Print Network overall: 760-434-7474 web: www.hm101.com Podcast: www.mylatinonetwork.com

Forward email Email Marketing by This email was sent to kirk@whisler.com by kirk@whisler.com. Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy.

Latino Print Network | 2777 Jefferson St. | Suite 200 | Carlsbad | CA | 92008

Sign up to vote on this title
UsefulNot useful