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January 28, 2010
Hola! In this issue
F o r A l l Yo u r O n l i n e & Print Hispanic Adver tising Needs We are the Experts
New Data on Hispanic and Foreign-Born Populations; New Findings on Census Awareness
An Important Invite from the National Association of Hispanic Publications about their upcoming convention in Albuquerque CHCI Welcomes First Ever Spring Congressional Internship Class with Walmart Support
Times President Declares Ongoing Commitment to Immigration Reform in his State of the Union Speech More events for your consideration Latino Print Network works with over 625 Hispanic publications in 180 markets nationwide with a combined circulation of 19 million. Click here or phone 760-434-7474 x171 or x177 or email Abraham @LatinoPrintNetwork.com with your needs.
Issue quote "Both optimists
and pessimists contribute to our society. The optimist invents the airplane and the pessimist the parachute." ~Gil Stern
If you find a quote you like let me know. I will be happy to send to our 8,800 plus Hispanic advertising and media executives & give you a plug for sending it!
Our Goal Latino Print Network's goal with each issue is for you to say at least once "I didn't know that". Podcasts Check out HM101 Podcasts. We keep the podcasts short and insightful on various aspects of Hispanic marketing and the community. We've interviewed over 50 media, marketing and community leaders to provide you with their insights. Un abrazo,
The Al Día Foundation is sponsoring two special awards for journalists and the prize is in cash. Click here for info
Kirk Whisler Executive Editor
The Pew Hispanic Center last week released updated statistical profiles of the Latino and foreign-born populations in the U.S. Derived from the 2008 American Community Survey, these profiles feature downloadable data on detailed characteristics of the Latino and foreign-born populations at the national level. Click here for more information. On a separate topic, one of the Center's sister projects, the Pew Research Center for the People & the Press, released a survey last week that finds that most Americans think the census is very important and say they definitely will participate. But Hispanics are among those who are less familiar with the census and are less likely to say they definitely will participate than other groups. More on this subject will be forthcoming as the census approaches. Another sister project, Pew Social & Demographic Trends, launched a new feature called All Things Census. This site will feature commentary and discussion on the upcoming census with frequent postings about census methodology, findings and resources. See it at http://census.pewsocialtrends.org/.
Be sure to mark your calendar for the NAHP
Albuquerque March 10-13, 2010 Sponsorship & Exhibitor Info Registration & Hotel Information
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An Important Invite From the National Association of Hispanic Publications
You are cordially invited to the 25th Annual Convention and Business Expo of the National Association of Hispanic Publications (NAHP). Join us and Honorable Bill Richardson,
For you to learn more about the values of Hispanic Publications Latino Print Network has done an 80 page study entitled The Strengths of Hispanic Owned Publications
The study details through interviews and research the 29 key values Hispanic Publications offer to those wanting to reach the Latino community.
Governor of the State of New Mexico; Former Ambassador to Spain, Ed Romero and Mrs. Cayetana Romero and the NAHP President, Clara Padilla Andrews in Albuquerque, New Mexico from March 10 - 13, 2010! This year's theme: "Representing and Engaging Our Hispanic Communities" demonstrates the commitment of publishers to the Hispanic communities to be their voice when called upon and engage them in issues when others don't. The Albuquerque Hispano Chamber of Commerce is taking the lead in serving as the chair of the local host planning committee. The National Hispanic Press Foundation (NHPF) and the University of New Mexico (UNM) are inviting high school, community college and university students interested in journalism to join the Voices in the Media Day on Saturday, March 13th in which students will learn all aspects of publishing by NAHP members, special guests and UNM professors. Publishers from throughout the country will participate in sessions on editorial, photography, management and marketing best practices as well as workshops on new and social media. Members of the Asociacion Mexicana de Editores will also participate in workshops and lead a panel on journalism in Mexico. Jose Marti Awards will be awarded throughout the convention and the overall category award winners will be presented at the Awards Dinner & Gala on Friday evening. A reception prior to the gala will feature a silent auction to raise funds for the NHPF for scholarships and internships.
Click Here To Get The FREE 80 Page Study
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Additional highlights included in your registration: Welcome Reception at the Hispanic Cultural Center Business Expo with local, national and international exhibitors Marketing to Hispanics Luncheon Latina Publisher's Breakfast featuring Latina leaders from Hispanic organizations International Luncheon featuring AME President Santa Fe Fiesta on Saturday to celebrate the city's 400 birthday Please click here to view the event website and register. To register for the NAHP convention, you may click on the
register button at the top or bottom right of any page on the event website. We look forward to seeing you in Albuquerque! Sincerely, Mary Ann Gomez Executive Director National Association of Hispanic Publications
Participate in The 2010 International Latino Book Awards Go to www.box.net/shared /tyallb8yhn for more information
CHCI Welcomes First Ever Spring Congressional Internship Class with Walmart Support
2010 CHCI Spring Interns
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Name: Victor Baten Hometown: Lantana, Florida School: Florida State University Major: Political Science Name: Limer Batista Hometown: Bronx, New York School: Baruch College Major: Political Science Name: Stephanie Brosig Hometown: Laredo, Texas School: Cornell University Major: Spanish Name: Javier Carmona Hometown: Giddings, Texas School: Texas State University, San Marcos Major: Political Science Name: Casaundra Garcia Hometown: Las Vegas, New Mexico School: New Mexico Highlands University Major: Political Science
Cal State San Bernardino will host its first Latino Education and Advocacy Day, or LEAD, conference for educators and advocates on Monday, March 29, 2010. Speakers include
Dolores Huerta, Sylvia Mendez and Juan Sepulveda. Click here for more info.
Placement: The Office of Congressman Ben R. Lujan (NM-3) Name: Ryan Garza Hometown: Chicago, Illinois School: University of Wisconsin-Madison Major: Political Science Name: Karen Quintana Hometown: Rio Rico, Arizona School: University of Arizona Major: Political Science Name: Edwin Rosado Hometown: Haverstraw, New York School: College of Saint Rose Major: History
We have the PERFECT Vehicle for you to reach Ad Agencies, Media Buyers, Hispanic Media & Marketing Firms
The 2010 Hispanic Marketing 101 Yearbook is a 176 page book with over 50 articles on Hispanic media, Marketing to Latinos, the Audiences that make up the Hispanic market, current trends in media.
If you are interested in the Entertainment Industry, consider joining the National Association of Latino Independent Producers. For 10 year NALIP has helped thousands of Latinos gain access and power within the Entertainment Industry. The organizations serves producers, directors, writers, and all other behind the camera professions. For more information about becoming a member click here. Regular memberships are as low as $50 and student memberships only $20.
40 advertisers are already in - you should consider joining them
Call Abraham at 760-434-7474 x171 or email Abraham with your needs.
This month The Field Poll released the first in a series of reports from a new statewide survey of California registered voters conducted in six languages and dialects - English, Spanish, Cantonese, Mandarin, Korean and Vietnamese. For this survey The Field Poll supplemented its main statewide sample with additional interviews conducted among random samples of Chinese-American, Korean-American, VietnameseAmerican and African-American voters across the state to enable the poll to produce statistically reliable estimates for
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each of these racial and ethnic populations. These reports are a first for California and are intended to provide policy makers, the news media and the public itself with a more complete picture of the views of the state's changing voter population. The Poll is partnering with New America Media (NAM), the nation's largest network of ethnic new outlets and journalist, for this effort, made possible through grants to NAM from the James Irvine Foundation, the PG&E Foundation, the Blue Shield of California Foundation and the San Francisco Foundation. The first press release from the poll (which you can read as a PDF at our online archives) reports the economic well-being of Californians and updates trend measurements first begun by The Field Poll in 1961. The new dimension added to the survey however is the ability to examine and compare the opinions not only across the state's white non-Hispanic, Latino and AfricanAmerican voting populations, but also its Chinese-American, Korean-American and Vietnamese-American voter segments. Other press releases from the same poll will be reported over the coming weeks and will provide multi-ethnic voter impressions of the job performance of President Barack Obama, the U.S. Congress, Governor Arnold Schwarzenegger, the state legislature, the gubernatorial and senatorial candidates, the direction of the U.S. and the state, as well as examine other issues like the Tea Party protest movement, the state of race relations in California and views about the state budget deficit and several government reform proposals. In addition, a second multi-ethnic Field Poll survey to be conducted next month will examine in considerable detail how California voters now view health reform.
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President Declares Ongoing Commitment to Immigration Reform
"America - a nation made up of immigrants from every corner of the globe" President Obama
In the State of the Union Address this evening President
Obama made clear his ongoing commitment to immigration reform noting "we should continue the work of fixing our broken immigration system - to secure our borders, enforce our laws, and ensure that everyone who plays by the rules can contribute to our economy and enrich our nation." Some may continue to argue that immigration reform is too politically risky to move on this year and that we should focus instead on rebuilding our economy. However, comprehensive immigration reform is compatible with economic reform as it would generate needed economic growth, create jobs and increase tax contributions by ensuring that everyone working in the United States is doing so legally. In fact, immigration reform would allow us to take full advantage of the opportunities for economic growth that immigrants bring. Immigration Yields Tremendous Economic Benefits to America A 2007 report from the White House Council of Economic Advisers concluded that immigration as a whole increases the U.S. Gross Domestic Product (GDP) by roughly $37 billion each year because immigrants increase the size of the total labor force, complement the native-born workforce in terms of skills and education, and stimulate capital investment by adding workers to the labor pool. Immigrants do not compete with the majority of natives for the same jobs because they tend to have different levels of education and to work in different occupations. In fact, The roughly 90% of native-born workers with at least a high-school diploma experienced wage gains because of immigration between 1990 and 2004, ranging from 0.7% to 3.4% depending on their level of education, according to a 2006 study by Giovanni Peri, Associate Professor of Economics at the University of California-Davis. Immigrant entrepreneurs are twice as likely as Americans to start business and immigrant inventors account for more than one quarter of all U.S. patents according the Kauffman Index of Entrepreneurial Activity, 2008. If Comprehensive Immigration Reform is Enacted the Benefits Will Be Even Greater According to a 2010 study by UCLA professor Raul Hinojosa, comprehensive immigration reform that
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includes a legalization plan for the unauthorized would contribute a cumulative $1.5 trillion to the Gross Domestic Product over ten years, as more tax revenues are collected, wages increase for U.S.-born and legalized workers, and immigrant workers spend more in our economy. The report also finds that wages for immigrant and native-born workers would rise in part because workers will have more bargaining power in the workplace. The libertarian Cato Institute also reported that "legalization of low-skilled immigrant workers would yield significant income gains for American workers and households." "Tonight the President paid tribute to those who struggle to build the American dream, even in the midst of economic uncertainty. His call for a revitalized domestic and foreign policy agenda based on American values and innovation included immigration reform because the White House recognizes the economic and moral necessity of fixing our broken immigration system," said Mary Giovagnoli, Director of the Immigration Policy Center. "We have a golden opportunity to enhance the gross domestic product, create and sustain new jobs and businesses, and maintain our competitive edge in the world if we create a system that legalizes current undocumented workers, provides for improved legal channels for families and new workers when they are needed in the future and adopts sensible policies to secure our border. Such measures will help to provide the framework for an economic recovery that will allow us all to pursue our American dreams."
More Events For Your Consideration
Important Events To Plan For?
e-mail info about your Media, Marketing or Latino event to firstname.lastname@example.org
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