Volume 8, Number 7

January 26, 2010
Hola! In this issue

F o r A l l Yo u r O n l i n e & Print Hispanic Adver tising Needs We are the Experts

Nearly half of all foreign born in the United States are Hispanic MAYOR VILLARAIGOSA ANNOUNCES NEW CITYWIDE SMALL BUSINESS LOAN PROGRAM

2009  Media  Merger  &  Acquisi2on  Trends The Facts on Temporary Protected Status (TPS) for Haitians in the U.S. More events for your consideration
Issue quote "Not what we

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say about our blessings, but how we use them, is the true measure of our thanksgiving. ~W.T. Purkiser
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Kirk Whisler Executive Editor

Massachusetts Special Election Doesn't Change Path to Victory
Last week leaders of the immigration reform movement convened a national telephonic to discuss the prospects for comprehensive reform in light of the results from the special election in Massachusetts. Ali Noorani, Chair of the Reform Immigration FOR America campaign was joined by Janet Murguia, President of the National Council of La Raza, Eliseo Medina, Vice President of the Service Employees International Union, Frank Sharry, Executive Director of America's Voice, and Craig Regelbrugge, Chair of the Agricultural Coalition for Immigration Reform- a business advocacy organization, to demonstrate why the special election will have little effect on the prospects for immigration reform in 2010. Last night, voters sent a message to Washington: We want leadership and results from our elected officials and Washington isn't doing its job. The economic crisis is first and foremost on everyone's mind. The Congress should act quickly to address the economic crisis and to create jobs. Fixing our broken immigration system is key to fixing our economy because we can't build a strong economy on top of a broken immigration system. Comprehensive immigration reform will add 1.5 trillion dollars to the U.S. economy, drive up wages for all workers, support nearly a million jobs, and increase tax revenues. If we want to fix our economy we must fix our broken immigration system. Many naysayers and peddlers of conventional wisdom have already begun to write the obituary for President Obama's agenda, including comprehensive immigration reform. But their thinking is exactly wrong. Unlike health care, comprehensive immigration reform has traditionally garnered bi-partisan support, and a path to victory in the United States

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Senate will require votes from both sides of the aisle. Yesterday's victory by Republican Scott Brown has not changed that calculus and the campaign will continue organizing and pressuring Congress to act. In the last several months, Reform Immigration FOR America has organized thousand of events in nearly every state. "Last week, Reform Immigration FOR America organized more than 150 events in 41 states. In nearly every case, turnout at our events from every community blew away our expectations. For example, in Detroit we were expecting 300 and over 2000 showed." said Ali Noorani, Executive Director of the National Immigration Forum and Chair of the Reform Immigration for America. "Americans are demanding action on the economy and they know that comprehensive immigration reform is key to a robust economic recovery. They want leaders in Washington D.C. to deliver results." Janet Murguia, President of the National Council of La Raza confirmed what polling data reveals about the Latino electorate: "Latino and other immigrant voters who care deeply about this issue will not look kindly upon parties and politicians who talk a good game during political campaigns, but fail to take action when they are in charge. President Obama and various leaders in Congress have repeatedly promised to tackle immigration reform this year, and we expect them to keep their promise. Politicians who want Latino support should work together on a common sense solution to the broken immigration system, rather than playing politics with the issue as they have in years past." Eliseo Medina, Vice President of the Service Employees International Union said that the campaign has always planned to attract bipartisan support. "Yesterday, we lost one vote. That will make our job more difficult-but not impossible. We never thought of immigration reform as a partisan issue-we always knew we would need the support of both parties in order to pass comprehensive legislation. Our entire campaign has been geared up to secure the 279 votes we need to win, and we will keep working to accomplish that-including meeting with Senator Brown to discuss how critical immigration reform is for our country." Frank Sharry, Executive Director of America's Voice dismissed the flawed group think that has permeated Washington D.C. "People who say we can't pass immigration reform in this political environment are exactly wrong. Support for comprehensive immigration reform crosses party lines," said Sharry. "If the lesson Democrats took away from Massachusetts is that that they should not take on tough issues or make

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waves, they are wrong. Voters are hungry for leadership, despise partisanship, and want both parties to work together to solve our toughest problems. Immigration reform represents a golden opportunity." Craig Regelbrugge, Chair of the Agricultural Coalition for Immigration Reform said that comprehensive reform would be a boon to the American economy. "This is a bipartisan issue and America's business community needs comprehensive immigration reform to get our economy moving again. It's time for the Congress to get to work and deliver for the American people." Americans all over the country have been organizing, marching, holding prayer vigils, and meeting with members of Congress to make clear that they want immigration reform in 2010. Events organized for Reform Immigration for America's nationwide kickoff revealed the commitment and urgency Americans feel to finally passing comprehensive immigration reform in 2010. Overflow crowds from diverse communities sent a message to Congress: We want comprehensive immigration reform.

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Cal State San Bernardino will host its first Latino Education and Advocacy Day, or LEAD, conference for educators and advocates on Monday, March 29, 2010. Speakers include

Nearly half of all foreign born in the United States are Hispanic
In 2007, the total population of the United States was 301.6 million, which included 38.1 million foreign born, representing 12.6 percent of the total population.

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Approximately 15 percent of the total population reported a Hispanic origin. However, 10 percent of the native-born population were Hispanic compared with 48 percent of the foreign-born population. Foreign-born Hispanics composed 6 percent of the total population.

Most of the Hispanics in the United States are of Mexican origin, regardless of nativity
Of the 45.4 million Hispanics in the United States, 64 percent were of Mexican origin. Mexican represented the largest Hispanic origin for both the native and foreign-born populations (both approximately 64 percent). However, differences in the distri- bution of Hispanic origin by type are revealed when the population is divided by nativity. For example, among the native-born Hispanic population, 15 percent were Puerto Rican, compared with less than 1percent of the foreign-born Hispanic population. There are more native-born Puerto Rican Hispanics than foreign-born Puerto Rican Hispanics in part because individuals born in Puerto Rico are classified as natives of the United States. By comparison, foreign-born Hispanics were more likely than their native-born counterparts to report their origin as Cuban, Sal- vadoran, Dominican, Guatemalan, Colombian, Ecuadorian, Honduran, and Peruvian. For more on this Census Bureau study, click here.

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Valley Economic Development Center received $15 million to provide loans to small businesses to create new jobs for low to moderate-income persons Mayor Antonio Villaraigosa along with Councilmembers Richard Alarcón and Greig Smith today announced a new $15 million Citywide Valley Economic Development Center (VEDC) Small

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Business Loan Program that will create new permanent jobs for low to moderate-income Angelenos "Over 70 percent of Angelenos work for a small business and that's why we're launching an ambitious small business loan program today, to assist those who need a helping hand in these tough economic times," Mayor Villaraigosa said. "With a laser-focus on our small businesses, and the funding we need to make a real impact, Los Angeles will set in motion job creation at the most grassroots level." The Los Angeles Citywide Small Business Loan Program will focus on providing capital to existing businesses to help offset the current economic downturn. In light of the severe national credit crunch, many small businesses in the City of Los Angeles are shut out of access to credit and capital markets. This citywide funding program meets businesses' demand for credit when private banks and other lenders have not been able to supply their needed credit. The Citywide Small Business Loan Program will require the borrowing businesses to create new permanent jobs and retain the existing level of employment. New jobs will be made available to the unemployed and low to moderate-income persons and must pay wages and salaries that at a minimum meet the Living Wage Ordinance of the City of Los Angeles. Loan amounts will range from $50,000 to $400,000, with a projected average amount of $250,000. Qualifying businesses can use loan proceeds for refinancing debt; purchasing inventory, equipment, or commercial real estate property; working capital; or tenant improvements. The Los Angeles Community Development Department (LACDD) is using Section 108 funds from the U.S. Department of Housing and Urban Development (HUD) to create the $15 million loan pool. "Small and micro businesses are the backbone of our economy, but during these tough economic times they are finding it harder and harder to survive," said Councilmember Alarcón. "The Section 108 Loan Program is a creative way to leverage Federal Community Development Block Grant funds to help give businesses the low-interest loans they need to grow their businesses, continue to provide jobs and thrive in our communities." "As a Councilman and former business man, I am proud to

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have brought forth the motion to have VEDC administer this program," said Councilman Greig Smith, who represents the area in which Powerline Control Systems is located. "Having worked directly with Mr. Lester & PCS to assist in their company's expansion, I understand the benefit this loan program will have throughout the City with the proven track record of VEDC setting the course."

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Powerline Control Systems, Inc., the first business to receive a Los Angeles Citywide Small Business Loan, will use the loan to produce and market its new, patented GreenWorx energyefficient commercial lighting control system. The loan will create 107 jobs over the next 36 months. "We are grateful to Mayor Villaraigosa, LACDD, VEDC and everyone responsible for the Small Business Loan Program," said Marshall Lester, CEO of Powerline Control Systems. "We will be turning our loan into more business for us, more business for our customers and vendors, and more jobs in Los Angeles. By increasing the efficiency of electricity used for commercial and industrial lighting, GreenWorx will save millions of kilowatt-hours in the LADWP area by the end of 2010."

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VEDC was selected to administer this program due to its experience in assisting small businesses; the organization currently oversees the San Fernando Valley Entrepreneur/ Micro-Enterprise Program and the Historic Downtown Retail Project. In identifying eligible loan recipients and administering funds, VEDC will work with LACDD's Los Angeles Business Assistance Program (LABAP), whose five agencies provide technical assistance to micro and small business owners to improve operations and profitability.

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2009  Media  Merger  & Acquisi2on  Trends
Media  Industry  M&A  ac1vity  exhibited  mixed  trends  in  2009  with  a volumetric  decline  but  a  rise  in  aggregate  deal  value.  Volume  declined by  37%  from  700  deals  in  2008  to  441  in  2009.  However,  aggregate  deal value  increased  by  12%  from  $32.68  billion  in  2008  to  $36.51  billion  in 2009.  This  rise  in  overall  value  for  the  year  is  primarily  aNributable  to the  Comcast  -­‐  NBC  Universal  deal,  announced  on  December  3,  which has  a  transac1on  value  of  $13.75  billion. Excluding  the  Comcast  -­‐  NBC  Universal  deal,  the  2nd  half  2009  s1ll showed  the  first  significant  rise  in  ac1vity  versus  the  previous  half,  as measured  by  aggregate  deal  value,  since  the  ini1al  market  decline  from the  peak  of  1st  half  2007.  Half-­‐over-­‐half,  aggregate  value  decreased  by 94%  from  1st  half  2007  to  1st  half  2009.  However,  excluding  the Comcast  -­‐  NBC  Universal  deal,  a  significant  por1on  of  deal  value  was regained  in  2nd  half  2009  when  aggregate  deal  value  increased  to  $17 billion,  compared  with  $6  billion  in  1st  half  2009,  and  $96  billion  in  1st half  2007,  and  roughly  on  par  with  1st  half  2008  levels. Volumetrically,  while  the  decline  in  ac1vity  con1nued  through  both halves  of  2009,  2nd  half  2009  showed  a  decreased  rate  of  decline versus  the  previous  half  than  1st  half  2009  and  2nd  half  of  2008  did. Half-­‐to-­‐half,  the  average  rate  of  decline  in  ac1vity  from  1st  half  2007 through  2nd  half  2009  was  12%.  From  1st  half  2009  to  2nd  half  2009, however,  that  rate  slowed  to  a  more  moderate  7%. To  access  the  free  four  page  report  Click  Here  hNp://berkerynoyes.com /visit/Media09MediaTrends.aspx?ContactID=2145138677

The Facts on Temporary Protected Status (TPS) for Haitians in the U.S.

Shortly after a devastating earthquake destroyed the homes and lives of innumerable Haitians, Department of Homeland Security Secretary Napolitano announced the designation of Temporary Protective Status (TPS) for the roughly 100,000-200,000 eligible Haiti nationals currently in the United States as of January 12, 2010. As the world continues to respond with an outpouring of relief efforts, it is important to understand the facts on what TPS is, what it isn't, how it works and who is eligible. The Immigration Policy Center (IPC) released a fact sheet which provides background information vital to understanding TPS, including: Temporary Protected Status (TPS) is a temporary, humanitarian form of relief from deportation that does not include granting permanent residence or "amnesty" to unauthorized immigrants in the United States The 100,000-200,000 Haitian immigrants whom the Department of Homeland Security (DHS) estimates are now in the United States on a temporary basis or without authorization will not be subject to removal as long as there is no functioning country to which they can return, and provided that they do not have criminal records. The Secretary of Homeland Security, "in consultation with the Secretary of State, can issue TPS for periods of 6 to 18 months and can extend these periods if conditions do not change in the designated country." Major requirements for TPS include compliance with nationality and physical presence criteria (such as evidence of a passport issued by the designated country), continuous physical presence in the United States since the date TPS went into effect, timely registration, and being otherwise admissible as an immigrant. To view the fact sheet in its entirety, see: Granting Refuge: Temporary Protected Status (TPS) for Haitians in the United States

More Events For Your Consideration

Important Events To Plan For?
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