Volume 8, Number 6

January 21, 2010
Hola! Yesterday I was at the first Latino Business Awards, organized by the Latino Business Chamber of Greater Los Angeles. It was a very rainy day in Los Angeles and I expected light attendance because we're such wimps in Southern California when it comes to even mild weather. The Milennium Biltmore was packed to overflowing for this wonderful kickoff to a new awards tradition. We salute all the winners - but we also salute Jorge Corralejo and his hard working board and staff. GREAT START - and we all look for more amazing things from your organization. In this issue

F o r A l l Yo u r O n l i n e & Print Hispanic Adver tising Needs We are the Experts

Latino Print Network works with over 625 Hispanic publications in 180 markets nationwide with a combined circulation of 19 million. Click here or phone 760-434-7474 x171 or x177 or email Abraham @LatinoPrintNetwork.com with your needs.

NALEO Educational Fund Urges Latinos to Apply for New Citizens Redistricting Commission
Congressional Hispanic Caucus Institute Seeks Applicants for 2010 Internships, Fellowships, and Scholarships REMEMBER: Cell Phone Numbers Go Public next month.

SURVIVAL SPENDING: LATINO CREDIT CARD USERS CHARGE NECESSITIES, WORRY ABOUT JOBS Hispanic Business Leaders & Owners to Gather for 16th Annual Legislative Conference More events for your consideration
Issue quote "Not what we

The Al Día Foundation is sponsoring two special awards for journalists and the prize is in cash. Click here for info

say about our blessings, but how we use them, is the true measure of our thanksgiving. ~W.T. Purkiser
If you find a quote you like let me know. I will be happy to send to our 8,800 plus Hispanic advertising and media executives & give you a plug for sending it!

Our Goal Latino Print Network's goal with each issue is for you to say at

least once "I didn't know that". Podcasts Check out HM101 Podcasts. We keep the podcasts short and insightful on various aspects of Hispanic marketing and the community. We've interviewed over 50 media, marketing and community leaders to provide you with their insights. Un abrazo,

Kirk Whisler Executive Editor

GET  INVOLVED  IN  A  ONCE-­‐IN-­‐A-­‐DECADE OPPORTUNITY  TO  MAP  CALIFORNIA'S FUTURE!
NALEO Educational Fund Urges Latinos to Apply for New Citizens Redistricting Commission
A crisis in education, a crisis in health care, and an economic crisis: Like most Californians, no matter where Latinos turn they face tough decisions that will require tremendous leadership. This year offers Latinos an historic opportunity to ensure that they have meaningful choices about who those leaders will be. A successful ballot measure in 2008 transferred authority for drawing state political boundaries from the state legislature to a new Citizens Redistricting Commission. Now the responsibility for drawing new district maps for the State Senate, Assembly and Board of Equalization will go to 14 voters chosen to serve on that Commission. With a state as big and diverse as California, who draws the lines and how those lines are drawn will truly shape the future of this state. We need you to apply to serve on the commission that will draw California's Senate, Assembly and Board of Equalization Districts. That's why the National Association of Latino Elected and Appointed Officials

Be sure to mark your calendar for the NAHP

2010 Convention:

Albuquerque March 10-13, 2010 Sponsorship & Exhibitor Info Registration & Hotel Information

(NALEO) Educational Fund, is working with partner organizations throughout the state to educate Latino voters and encourage applicants for this vital process. Why should you get involved? It is crucial that this new and influential Commission include Latino representation. Members of this new Commission will make important decisions that will affect the political representation of every community in California for the next decade. Latinos cannot afford to be left out of this process! Go to www.LatinosDrawTheLines.org to learn more about this critical process but remember, time is running out! The deadline for applications is February 12, only a few weeks away. California's Bureau of State Audits is managing the selection process and has created a special website for applicants. You can apply directly online at www.WeDrawTheLines.ca.gov. Now is your chance! Step forward and be a part of historic change in California! The NALEO Educational Fund will be providing you with updated information about the Commission application process. Contact Rosalind Gold, at rgold@naleo.org or 213-747-7606, ext. 4420 if you need additional information. The NALEO Educational Fund is the nation's leading non-partisan, non-profit organization that facilitates full Latino participation in the American political process from citizenship to public service. Our constituency includes more than 6,000 elected and appointed Latino officials from nearly every state in the country from members of Congress to local school board members. The NALEO Educational Fund helps Latino policymakers be more effective in advocating for their communities by providing them training, technical assistance and networking opportunities. Learn more about the NALEO Educational Fund at www.naleo.org.

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For you to learn more about the values of Hispanic Publications Latino Print Network has done an 80 page study entitled The Strengths of Hispanic Owned Publications
The study details through interviews and research the 29 key values Hispanic Publications offer to those wanting to reach the Latino community.

Click Here To Get The FREE 80 Page Study

Need A Quality Portrait? Ignacio Gomez has over 250 satisfied clients. Call Ignacio Gomez at 818-243-2838

Congressional Hispanic Caucus Institute Seeks Applicants for 2010 Internships, Fellowships, and Scholarships

New Secondary and Higher Education Graduate Fellowships to Launch in 2010
The Congressional Hispanic Caucus Institute (CHCI), the nation's premier Hispanic educational and youth leadership development organization, is recruiting Hispanic students college-bound, undergraduate and graduate - for its leadership development programs that were recognized in 2009 as one of the Top Twenty Leadership Programs for Latinos by Latino Leaders magazine.

Participate in The 2010 International Latino Book Awards Go to www.box.net/shared /tyallb8yhn for more information

Applications for CHCI's Congressional Internship Program, Graduate & Young Professional Fellowship Program, Public Policy Fellowship Program, and Scholarship Program are available now at www.CHCI.org. "For almost three decades, CHCI has made a difference in the lives of young Hispanics - providing unparalleled, hands-on work experience and a national competitive edge," said Esther Aguilera, CHCI President and CEO. "CHCI continues to meet the demands of a growing Latino youth population through innovative leadership development opportunities that prepare the next generation of Latino youth and our nation's future leaders." The Congressional Internship Program provides college students with Congressional work placements on Capitol Hill to learn first-hand about our nation's legislative processes. Interns are responsible for conducting extensive legislative research, monitoring day-to-day hearings, managing constituent communications and assisting with general office matters. Additionally, interns participate in weekly CHCI leadership and professional development sessions and meet with corporate representatives, national elected officials and foreign dignitaries. CHCI is proud to announce that with the generous support of Walmart, it is expanding its Congressional Internship Program to three sessions (spring, summer and fall) throughout the year. The Congressional Internship Program application deadlines are: Summer 2010 semester: February 5, 2010 Fall 2010 semester: April 30, 2010

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Cal State San Bernardino will host its first Latino Education and Advocacy Day, or LEAD, conference for educators and advocates on Monday, March 29, 2010. Speakers include

Dolores Huerta, Sylvia Mendez and Juan Sepulveda. Click here for more info.

We have the PERFECT Vehicle for you to reach Ad Agencies, Media Buyers, Hispanic Media & Marketing Firms

The twelve (fall and spring) and ten (summer) week summer internships include housing, roundtrip transportation to and from Washington, D.C., and a stipend of $3,750 for semester participants and $2,500 for summer interns. The Graduate & Young Professional Fellowship Program is proud to announce the addition of secondary and higher education fellowships in 2010 to develop a cadre of young leaders in the education policy field that will serve as catalysts for much needed reform in the education and achievement of Latino students. This program offers exceptional Latino graduates unparalleled exposure to experience in the underserved public policy areas of: health, housing, law, international affairs, STEM and now education. The fellowship is open to applicants with a graduate degree from an accredited educational institution in the last three years. This competitive program is comprised of a nine-month fellowship including a substantive work placement at a congressional office or federal agency. The International Affairs Fellowship includes three months abroad in Mexico. Travel, health insurance and a $2,700 monthly stipend is provided. The Graduate & Young Professional Fellowship Program application deadline is February 19, 2010.

The 2010 Hispanic Marketing 101 Yearbook is a 176 page book with over 50 articles on Hispanic media, Marketing to Latinos, the Audiences that make up the Hispanic market, current trends in media.

40 advertisers are already in - you should consider joining them
Call Abraham at 760-434-7474 x171 or email Abraham with your needs.

CHCI's Public Policy Fellowship Program, conducted from September to May, provides college graduates with national hands-on public policy experience in a congressional office, federal agency, nonprofit sector, or corporate setting. Fellowship participants are provided with health insurance, roundtrip transportation to and from Washington, D.C., and a monthly stipend of $2,200. The Public Policy Fellowship Program application deadline is February 19, 2010. Withmore than $2 million in need-based scholarships awarded to Hispanic students since 2001, CHCI's Scholarship Program is available to students enrolled in a two or four year accredited college or university. Students pursing an associate's degree may apply for a grant in the amount of $1,000; $2,500 for bachelors candidates; and $5,000 for graduate students. The Scholarship Program application deadline is April 16, 2010. To be eligible, all program applicants must be U.S. citizens or legal permanent residents, have remarkable leadership potential, and have a demonstrated history and commitment to community and public service.

Hispanic Zip Profile USA offers you a totally different way to market to Latinos. Not merely the number of Latinos in a zip code and a few basic characteristics, but over a thousand pieces of GREAT data. For example target Hispanics by five comprehensive levels of language skills with the detailed LPN Spanish Index. Call Kirk at 760-434-1223 for more information.

Need Great Artwork For Your Marketing Efforts? Ignacio Gomez has created 150+ magazine covers; 625+ illustrations for marketing campaigns; 40+ movie and theater posters; and hundreds of other images.

REMEMBER: Cell Phone Numbers Go Public Next Month

REMINDER..... all cell phone numbers are being released to telemarketing companies and you will start to receive sales calls. YOU WILL BE CHARGED FOR THESE CALLS To prevent this, call the following number from your cell phone: 888-382-1222 It is the National DO NOT CALL list. It will only take a minute of your time. It blocks your number for five (5) years.You must call from the cell phone number you want to have blocked.. You cannot call from a different phone number.. HELP OTHERS BY PASSING THIS ON TO ALL YOUR FRIENDS... It takes about 20 seconds.

Call Ignacio Gomez at 818-243-2838
Sign up for Hispanic Marketing 101 podcasts

The Big Winner at the 2008 Tony's is now slated to be a movie

If you are interested in the Entertainment Industry, consider joining the National Association of Latino Independent Producers. For 10 year NALIP has helped thousands of Latinos gain access and power within the Entertainment Industry. The organizations serves producers, directors, writers, and all other behind the camera professions. For more information about becoming a member click here. Regular memberships are as low as $50 and student memberships only $20.

SURVIVAL SPENDING: LATINO CREDIT CARD USERS CHARGE NECESSITIES, WORRY ABOUT JOBS
Join Our List Latinos rely on their credit cards to cover everyday expenses that their paychecks can't afford, according to a report released today by NCLR (National Council of La Raza), the largest national Hispanic civil rights and advocacy organization in the United States. The report is based on findings from focus groups conducted in Chicago, Atlanta, and San Antonio. Participants revealed that they used their cards for necessities

and are concerned about debt in the face of job instability. "In the midst of economic uncertainty and record-high unemployment, Hispanic credit card users struggle to reduce their debt and build a solid credit history. The reality is that credit may be the only way to keep food on the table or cover unexpected trips to the doctor," said Janet Murguía, NCLR President and CEO. "Federal regulators and card issuers must develop effective approaches to delivering affordable credit to underserved communities, putting families on the path to the middle class rather than cyclical debt." Major findings from Survival Spending: The Role of Credit Cards in Hispanic Households reflect the dominant themes of six focus groups conducted in May and June 2009 and provide insight into the behaviors of Hispanic card users. Specifically, the report shows that Latinos: Believe building credit is important, and many learned this lesson from their friends and family Feel strongly that credit lines should be used responsibly, which for participants meant reserving the card for covering necessities in between paychecks or unforeseen expenses Are concerned about overspending at a time when jobs are unstable and income may be unpredictable Are not always aware of the potentially negative consequences of some consumer behaviors but often feel caught by traps laid in fine print and seemingly harsh responses In response to the experiences of Latino cardholders, NCLR calls on credit card issuers and policymakers to invest in credit options that: Are fairly priced, transparent, and accessible to underserved communities Make objective financial advice available to all families Graduate automatically to a more favorably priced card Expand technology to target first-time users and introduce innovative payment options For more information, visit www.nclr.org

Hispanic Business Leaders & Owners to Gather for 16th Annual Legislative Conference
The California Hispanic Chamber of Commerce (CHCC) will host its 16th Annual Legislative Conference on Tuesday, May 18, 2010 at the Sheraton Grand Hotel, Sacramento, California. The CHCC is the largest regional Hispanic business organization in the nation that promotes the growth and development of Hispanic businesses. The CHCC represents a network of over 65 Hispanic chambers and business associations. It serves as the voice at the State Capitol, for over 720,000 Hispanic-owned businesses in California. The Annual Legislative Conference provides a forum for participants to engage in the legislative process as well as an opportunity to stay on top of the issues that affect every Hispanic business in the state. Participants of the conference will be able to make a difference in the state's focus and concentrate on priority issues facing small business. The Conference exposes participants to multiple learning experiences, networking opportunities and tips for local grassroots involvement. Participants will be able to hear perspectives from a variety of respected elected and appointed officials. Legislative Conference participants participate in Capitol visits and discuss with key policy makers, issues that are pertinent to the growth of Hispanic businesses in California. The 16th Annual CHCC Legislative Conference will close with a Legislative Reception. This reception provides attendees an opportunity to meet and socialize with legislators, legislative staff, state agency representative Hispanic business owners

and community leaders from throughout the state. For more information on the CHCC's 16th Annual Legislative Conference, please call (800) 299-6033 or visit www.cahcc.com.

More Events For Your Consideration

Important Events To Plan For?
e-mail info about your Media, Marketing or Latino event to kirk@whisler.com

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