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January 14, 2010
Hola! In this issue
F o r A l l Yo u r O n l i n e & Print Hispanic Adver tising Needs We are the Experts
Women's History Month: March 2010 MEDIA ARTS CENTER SAN DIEGO IS PROUD TO ANNOUNCE WINNER OF 2010 17th ANNUAL SAN DIEGO LATINO FILM FESTIVAL (MARCH 11-21) POSTER COMPETITION The International Latino Book Awards NALAC AWARDS $107,000 FOR TRANSNATIONAL CULTURAL PROJECTS More books for your consideration
Latino Print Network works with over 625 Hispanic publications in 180 markets nationwide with a combined circulation of 19 million. Click here or phone 760-434-7474 x171 or x177 or email Abraham @LatinoPrintNetwork.com with your needs.
Issue quote "The man who
will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed." ~Henry Ford
If you find a quote you like let me know. I will be happy to send to our 8,800 plus Hispanic advertising and media executives & give you a plug for sending it!
Our Goal Latino Print Network's goal with each issue is for you to say at least once "I didn't know that". Podcasts Check out HM101 Podcasts. We keep the podcasts short and insightful on various aspects of Hispanic marketing and the community. We've interviewed over 50 media, marketing and community leaders to provide you with their insights. Un abrazo,
The Al Día Foundation is sponsoring two special awards for journalists and the prize is in cash. Click here for info
Kirk Whisler Executive Editor
The number of households with cell phones increased from 36 percent to 71 percent between 1998 and 2005, according to new data released by the U.S. Census Bureau. This corresponded with a decrease in households with telephone landlines, particularly households headed by young adults.
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These figures are part of an in-depth look at the living standards of U.S. households using extended measures of well-being. The data were collected in 2005 as part of the ongoing Survey of Income and Program Participation. The survey is unique because it allows the user to track select quality of life measures over time using a variety of demographic characteristics. "While income is generally regarded as the best single measure of one's living standard, it doesn't give us the whole picture," said Tiffany Julian, an analyst in the Census Bureau's Housing and Household Economic Statistics Division. "This survey is unique in that it includes additional measures of well-being that give us a broader look at household living conditions." Householders who were 29 or younger went from 35 percent with cell phones in 1998 to 81 percent in 2005. Over the same period, this same group saw a decrease in ownership of landline phones from 93 percent to 71 percent. Landline phone ownership fell from 96 percent to 91 percent overall from 1998 to 2005. In 2005, 98 percent of householders who were 65 and over had a landline telephone. The number of households with a personal computer increased from 42 percent to 67 percent between 1998 and 2005. Those who were least likely to own a computer in 2005 were the elderly, those in poverty and those without a high school diploma. Among the indicators in this survey that measure quality of life are possession of appliances and electronic goods, housing conditions, neighborhood conditions, public services and the ability to meet basic needs, such as paying bills, avoiding foreclosure and having sufficient food. Some of the household characteristics in this survey include race, Hispanic origin, age, income, poverty status and type (e.g., family, nonfamily, married, nonmarried, etc.). To determine who is in poverty, the Census Bureau uses a set of income thresholds that vary by family size and composition. Other statistics:
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The study details through interviews and research the 29 key values Hispanic Publications offer to those wanting to reach the Latino community.
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In 2005, 92 percent of householders felt their neighborhoods were safe; 96 percent were satisfied with public services such as fire and police protection. Eighty-six percent of households reported being able to keep up-to-date on overall essential expenses. Households that paid either rent or a mortgage were generally up-to-date on their payments - 94 percent. Ninety percent of households responded that they were able to pay their utility bills. Households in poverty were more likely to have trouble paying bills; 35 percent had unmet bills. Among all households, 96 percent reported having a microwave oven. Ninety-five percent of households said they had no roof or ceiling leaks; 97 percent reported no broken window.
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Participate in The 2010 International Latino Book Awards Go to www.box.net/shared /tyallb8yhn for more information
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Women's History Month: March 2010
Cal State San Bernardino will host its first Latino Education and Advocacy Day, or LEAD, conference for educators and advocates on Monday, March 29, 2010. Speakers include
National Women's History Month's roots go back to March 8, 1857, when women from New York City factories staged a protest over working conditions. International Women's Day was first observed in 1909, but it wasn't until 1981 that Congress established National Women's History Week to be
Dolores Huerta, Sylvia Mendez and Juan Sepulveda. Click here for more info.
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commemorated the second week of March. In 1987, Congress expanded the week to a month. Every year since, Congress has passed a resolution for Women's History Month, and the President has issued a proclamation. 155.8 million The number of females in the United States as of Oct. 1, 2009. The number of males was 151.8 million. Source: Population estimates www.census.gov/popest/national/asrh/2008nat-res.html At 85 and older, there were more than twice as many women as men. Source: Population estimates www.census.gov/popest/national/asrh/NC-EST2008-sa.html
82.8 million Estimated number of mothers of all ages in the United States. Source: Unpublished data from Survey of Income and Program Participation 1.9 Average number of children that women 40 to 44 had given birth to as of 2006, down from 3.1 children in 1976, the year the Census Bureau began collecting such data. The percentage of women in this age group who had given birth was 80 percent in 2006, down from 90 percent in 1976. Source: Fertility of American Women: 2006 www.census.gov/prod/2008pubs/p20-558.pdf
The 2010 Hispanic Marketing 101 Yearbook is a 176 page book with over 50 articles on Hispanic media, Marketing to Latinos, the Audiences that make up the Hispanic market, current trends in media.
$35,745 The median annual earnings of women 15 or older who worked year-round, full time, in 2008, down from $36,451 in 2007 (after adjusting for inflation). Women earned 77 cents for every $1 earned by men. Source: Income, Poverty, and Health Insurance Coverage in the United States: 2008 www.census.gov/Press-Release/www/releases/archives /income_wealth/014227.html 88 percent The ratio of women's-to-men's earnings in the District of Columbia in 2008, among the highest of any state or state equivalent in the nation along with California, Arizona, Maryland, New York, Vermont, Georgia and Hawaii. Source:
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Men's and Women's Earnings by State: 2008 American Community Survey www.census.gov/acs/www/Downloads /men_women_earnings.pdf
MEDIA ARTS CENTER SAN DIEGO IS PROUD TO ANNOUNCE WINNER OF 2010 17th ANNUAL SAN DIEGO LATINO FILM FESTIVAL (MARCH 11-21) POSTER COMPETITION
MEDIA ARTS Center San Diego is proud announce the winner of 2010 17th Annual San Diego Latino Film Festival (March 11-21, 2010) poster competition. This year's winner for the inaugural poster competition is Franko Rosas Pelayo. Mr. Pelayo will receive a $1,000 prize and his winning design will be displayed on all festival print, web, and multimedia marketing materials and at all venues. Over sixty works were entered in the 17th Annual San Diego Latino Film Festival's Poster Competition. Of the sixty, the selection committee chose twelve finalists before making its' final decision. During the upcoming eleven-day festival, the winning poster, along with the eleven other finalists, will be displayed at the UltraStar Mission Valley Cinemas Hazard Center (7510 Hazard Center Dr., San Diego, CA, 92108). The poster designs can also be viewed at www.sdlatinofilm.com This year's winner, Franko Rosas Pelayo, is a creative designer, art director, illustrator, taco chef and some times "pollero". Currently working, absorbing & using all the knowledge in the region of Tijuana-San Diego. Franko has worked in different types of media, such as TV, Radio, Web & Print. Focusing his work on creativity, aesthetics and innovation. Franko's target is mostly focused on entrepreneurs, youth culture, folklore, new trends, and research of the social living of the clash of cultures. Currently Mr. Pelayo is collaborating with: 1tercio, a web design collective & école, an artistic-urban project. In which he is the co-founder of both. Mr. Pelayo's designs can be view at: www.frnko.com. Media Arts Center San Diego Executive Director and San Diego Latino
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Film Festival Director, Ethan van Thillo, states, "We want to congratulate this year's winner and thank the selection committee and all those community members who commented on the twelve finalists. For our first-ever poster competition, we were pleasantly surprised with all of the wonderful entrants. It was a very tough decision, but out of over sixty entrants, we narrowed it down to twelve and then finally to Franko Rosas Pelayo's innovative design."
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The 17th Annual San Diego Latino Film Festival (March 11-21, 2010) will take place at UltraStar Mission Valley Cinemas at Hazard Center (off 163 Freeway & Friars Rd.). Over 150 feature and short films are scheduled to be screened and close to 100 special guest actors and filmmakers will be in attendance. The festival's line-up of films and special guests will be announced early February 2010. Tickets are $9.50, for general audience, and $7.50 for Students, Seniors, Military & MEDIA ARTS CENTER SAN DIEGO Members (ID required). 2010 Film or Festival Passes are now available. Film Pass is $90, which includes entrance to 11 films, no waiting in lines and VIP seating and the Festival Pass, which is $180 and includes OVER 150 programs, no waiting in lines, VIP seating, 4 workshops, 1 year FREE MEDIA ARTS CENTER SAN DIEGO Amigo membership, and entrance into all Festival Galas.
The Big Winner at the 2008 Tony's is now slated to be a movie
Sponsors for San Diego Latino Film Festival '10 include The Academy of Motion Picture Arts & Sciences, Cine Latino, San Diego Padres, San Diego Union-Tribune, Bank of America, Enlace, Northwestern Financial, City Of San Diego Commission for Arts & Culture, SanDiego.com, MTS, National Endowment for the Arts, County of San Diego, Nickelodeon, Univision KBNT 17, Telemundo 33, MyTV 13, La Invasora 99.7, Pulsar 107.3 FM, La Poderosa 860 AM, Jack FM 100.7, Azteca America San Diego, ABC 10, El Latino Newspaper, El Mexicano, Latino Public Broadcasting, California State University San Marcos, Brazil Today, Gente Bien Magazine, Radio Latina 104.5 FM, La Mejor 99.3 FM, The U.S. Grant, Brazilian Pacific Times, Z90.3 FM, Magic 92.5 FM, EXA 91.7 FM, TijuaNEO, The SE San Diego Hotel, and Yolanda S. WaltherMeade.
Join Our List
If you are interested in the Entertainment Industry, consider joining the National Association of Latino Independent Producers. For 10 year NALIP has helped thousands of Latinos gain access and power within the Entertainment Industry. The
organizations serves producers, directors, writers, and all other behind the camera professions. For more information about becoming a member click here. Regular memberships are as low as $50 and student memberships only $20.
International Latino Book Awards
Nominations are now being accepted for the 2010 International Latino Book Awards to be held at the Javits Center in New York City on May 25. Books must carry a 2009 publishing date to be eligible. New categories this year are: Best Best Best Best Parenting/Family Book English (B-29) Parenting/Family Book Spanish or Bilingual (B-30) Women's Issues Book English (B-39) Women's Issues Book Spanish or Bilingual (B-40)
Entry fees are discounted for early entry. To qualify for our Early Bird pricing of $50 per entry, your nominating forms must be in our office by January 29. After January 29th, all entries must be accompanied by the regular nominating fee of $65. The final deadline for nominations is March 12, 2010. The nominating forms, with complete instructions on how to apply, are available here
NALAC AWARDS $107,000 FOR TRANSNATIONAL CULTURAL PROJECTS
The National Association of Latino Arts and Culture (NALAC) is pleased to announce the award of $107,000 to support eleven transnational projects as part of its new Transnational Cultural Remittances grant program. The TCR program is generously funded by the Ford Foundation. In this inaugural year, NALAC received 134 proposals with a total request amount of $2,334,459. The proposals represent innovative exchanges between participants in all nine target countries. The proposals received included innovative collaborations in the following areas: immigrant women's
issues, literature, social justice, training in traditional medicinal herbs, economic empowerment, social justice theater, storytelling, environmental stewardship, craft/culture exchange, interactive multimedia website projects, cultural documentation, cultural research and dissemination, examination of the migrant experience through culinary practices, and performance art exchanges. This new grant program seeks to identify and support exemplary cultural exchange projects that support grassroots artistic and cultural practices and strengthen social networks across national boundaries in transnational communities. One and two year grants are available for projects that link two or more of the following countries: Belize, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, and United States. Projects demonstrating an ongoing connection between communities in two or more target countries are eligible for consideration to receive a TCR grant. The NALAC Transnational Cultural Remittances Grant Initiative is made possible with funding from the Ford Foundation. The TCR initiative, which was developed as an extension of the Ford Foundation's Transnational Economic Justice Initiative (TEJI), builds on NALAC's longstanding leadership role in addressing issues of social justice, cultural transmission and economic empowerment through the arts. The TCR initiative will support the creation and dissemination of new artistic works which directly explore, engage and articulate the complex issues facing transnational communities in the U.S., Mexico and Central America. "The Transnational Cultural Remittances grants will have a tremendous impact on communities and families in Mexico, Central America and the United States. In addition to the economic impact in those parts of the hemisphere and the bonds that develop between communities, these grants, "remittances" build on those connections and support the free flow of ideas and culture." said Abel Lopez, NALAC Board Chair. "The first grants through the Transnational Cultural Remittances program will support projects that will engage diverse communities in Guatemala, Mexico and the U.S. and advance the conversations and work of communities linked by issues of migration. We acknowledge the vision and leadership of the Ford Foundation to address the multiple issues in transnational communities."
said Maria De Leon, NALAC Executive Director. The Ford Foundation/NALAC Partnership started in 2005 with major support for NALAC's Fund for the Arts program, which provides financial resources to strengthen Latino arts organizations and to support exemplary emerging and established Latino artists in the creation of their work. The Ford Foundation is an independent, nonprofit grant-making organization. For more than half a century it has worked with courageous people on the frontlines of social change worldwide, guided by its mission to strengthen democratic values, reduce poverty and injustice, promote international cooperation, and advance human achievement. With headquarters in New York, the foundation has offices in Latin America, Africa, the Middle East, and Asia. The National Association of Latino Arts and Culture (NALAC) is dedicated to the preservation, development and promotion of the cultural and artistic expressions of the diverse Latino populations of the United States. Through this effort, NALAC is committed to continuing struggle for the elimination of racism, sexism, ageism and discrimination against gay, lesbian and physically challenged populations. The objective is to recognize and support the varied standards of excellence grounded in the aesthetics and traditions of our root cultures. For more information, please email email@example.com or visit www.nalac.org.
More Books For Your Consideration
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