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Monday January 24, 2011

Your Local Executive LA JOLLA, CA 92037


Summary Single Family Homes

This Week
Real-Time Market Profile Trend
Median List Price $ 1,797,000 ≠≠
Asking Price Per Square Foot $ 688 ±+
The median list price in LA JOLLA, CA 92037 this week is Average Days on Market (DOM) 202 ≠≠
$1,797,000.
Percent of Properties with Price Decrease 27 %
Percent Relisted (reset DOM) 12 %
Inventory has been tightening and days-on-market decreasing
recently. The Market Action Index has been basically flat, not Percent Flip (price increased) 1%
providing strong indication for market conditions. Median House Size (sq ft) 2772
Median Lot Size 0.25 - 0.50 acre
Median Number of Bedrooms 4.0
Median Number of Bathrooms 3.0

Supply and Demand Market Action Index Strong Buyer's 16.1 ±+

The market has settled in at a relative stasis in inventory and sales ±+ No change == Strong upward trend ≠≠ Strong downward trend
conditions. It's a Buyer's market that has seen prices trend lower.
Expect that consistent up trends in demand will be required before = Slight upward trend ≠ Slight downward trend
price trends change significantly.

Price
Market Action Index Again this week in this zip code we see a downward notch for
prices. Pricing has been weak in recent weeks and versus their
absolute-high level. At this point, we will be looking for a
persistent upward shift in the Market Action Index as a leading
indicator for a trough in prices.

Price Trends

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

The Market Action Index answers the question "How's the


Market?" by measuring the current rate of sale versus the
amount of the inventory. Index above 30 implies Seller's
Market conditions. Below 30, conditions favor the buyer.

Quartiles
7-Day Rolling Average 90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles -


where each quartile is 25% of homes
ordered by price.
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
0.25 - 0.50
Top/First $ 5,620,000 5342 acre 5.0 6.0 20 58 3 2 267 Most expensive 25% of properties

0.25 - 0.50
Upper/Second $ 2,600,000 3456 acre 4.0 4.0 28 58 4 1 208 Upper-middle 25% of properties

0.25 - 0.50
Lower/Third $ 1,480,000 2510 acre 4.0 3.0 41 58 5 3 169 Lower-middle 25% of properties

6,501 -
Bottom/Fourth $ 1,049,000 1950 8,000 sqft 3.0 3.0 39 58 5 1 165 Least expensive 25% of properties

Pickford Escrow and The Escrow Firm

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