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Media Studies

Advanced GCE in Media Studies H409/03/04 Making media


Statement of Intent

Centre number Centre name

18125 City College Norwich

Candidate number:

Candidate name: Megan Needs

Brief chosen:

Music video and website

How do you intend to use the four areas of the media theoretical framework to communicate meaning and
meet the requirements of your chosen brief?

Product 1- Music video


I intend to use media language to convey the message of my chosen protest song (king Charles) in a number of
ways. To begin with I will use varying shot types and jump between different shots within the same “scene” so that it
matches the high energy of the song, but it will also create a more professional feel to my music video which is
important as warner music would not want a video that looks amateur. The editing between these different shots will
also help to add to these points as I can make them have smother transitions between each shot, and not just a
sudden jump to these new scenes/sets. The Mise en Scene will be a vital part of conveying my brief as I am going to
use the costume to emphasize the feeling of a protest song, I will do this by having a more of an alt/punk feel as this
is a subculture and movement that fuels the ideas of protest songs and dominates this sort of music from Nirvana to
Green day. The props will also be used to convey left wing ideas and ideologies with the use of posters and patches
on the costume of my actors, these are the sort of ideologies that will appeal most to a socially conscious 16-25 year
old.
One of my representations in the music video will be class, I will do this with the use of costume and set change to
represent the very upper class of society with royalty, this will to be to a set of lyrics, but is also a representation that
the target group can easily associate with without any confusion. As previously stated I will also make
representations with the use of the probs and costume through the use of things such as LGBT rights and BLM,
these are again movements and thing the target group can easily associate with and being socially conscious is
probably something they advocate for. My actors will also be LGBT making up for representation there and one of
which is a ore androgynous presenting nonbinary person.
I have stated above the ways in which I will appeal to my media audience through the use of different media
language and media representation. But the audience also influenced my song choice as the main message of this
song is the current young generation not being listened to and getting fed up which leads to them “fighting back”

CCS438 – Statement of Intent CCS/H409


Oxford Cambridge and RSA Examinations
Product 2 website
The website will carry across a lot of the aspects from my music video as this is the best way too establish the
brands identity which is vital for a new band as they have to easily show the new audience what they’re like as a
band, and the morals and ideologies they have. This is something that I think is very important with the target
audience in current times as many young people like to find bands and artist with similar views to their own, and its
expected of these artists to be very socially aware. So it will be important to represent that on the website.
I will do this by the use of codes and conventions throughout the site which gives insight into the band such as them
being LGBT and it will explain why the topics in the music video are so important to the band. The color and font
used throughout the website will also be darker to match the alt/punk vibes of the band. The site will also have a
merch page with pictures and slogans from the band that again reflect the values of the band and will make sure that
the audience is aware of who this new band is just from looking at the website and the links that exist here.

How do you intend to link your media products to demonstrate your knowledge and understanding of the
digitally convergent nature of your media production? (approx. 100 word)
It is important to have an online image in this digital age so to make sure the audience can easily find this I
will fade out the end of the music video into links for the website and social medias. I will also have a spot
for social media on the website to make sure the band is as digitally marketed as possible so the audience
can easily find and connect with the band digitally

CCS438 – Statement of Intent CCS/H409


Oxford Cambridge and RSA Examinations

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