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AVIVA LIFE INSURANCE
Project guide: Ms. SMITA TEJWANI Submitted by: SONAL SINGH Enrollment no: 1331471707 Programme: B.B.A (GEN) Semester: V
MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
This is to certify that the Training Report CONSUMER’S FIRST PREFRENCE AMONG ICICI PRUDENTIAL LIFE INSURANCE, HDFC STANDARD LIFE INSURANCE AND AVIVA LIFE INSURANCE submitted in partial fulfillment of the requirements for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY Is a record of bonafide training carried out by SONAL SINGH Under my supervision and guidance and that no part of this report has Been submitted for the award of any other degree/ diploma/ fellowship or similar titles or prizes.
FACULTY GUIDE Signature: Name: Ms. SMITA TEJWANI
I hereby declare that the Training Report conducted at CONSUMER’S FIRST PREFRENCE AMONG ICICI PRUDENTIAL LIFE INSURANCE, HDFC STANDARD LIFE INSURANCE AND AVIVA LIFE INSURANCE Under the guidance of Ms. SMITA TEJWANI Submitted in partial fulfillment of the requirements for the Degree of BACHLEOR OF BUSINESS ADMINISTRATION (GEN) TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, KASHMIRI GATE, DELHI Is my original work and the same has not been submitted for the award of any other Degree/ diploma/fellowship or other similar titles or prizes.
Place: Delhi Date: December, 2009 SONAL SINGH Roll No - 1331471707
I am extremely thankful to ICICI PRUDENTIAL LIFE INSURANCE.ACKNOWLEDGEMENT Our exposure to the work at ICICI Prudential life insurance was wonderful. Indraprastha University where I am pursuing my degree of Bachelor of Business Administration. for her guidance. I empress my thanks to Ms. First. It was a challenge to compete and achieve the requirements of the work allotted by the Organization. Many talented people have contributed to the successful completion of this work and I would like to extend a word of thanks and appreciation to all of them. Internal Project Guide. SMITA TEJWANI. There were highly experienced persons who have trained us at the ICICI Prudential life Insurance. support and 4 . Second. I take this opportunity to acknowledge my institution Maharaja Agrasen Institute Of Management Studies.
Above all. I also want to thank Dr. SONAL SINGH 5 .encouragement which helped me in completing my project.K. I would like to thank the Almighty God without whom this work could never have been completed.Kakkar (Director) for his alacrity to provide all the necessary facilities in accomplishing the task assigned. N.
TABLE OF CONTENTS S.3 SAMPLING TECHNIQUE 2.1 STA TEMENT OF THE PROBLEM 2. NO P ARTICULARS P AGE NO.5 SOURCES OF DA COLLECTION TA 2. 1 EXECUTIVE SUMMARY INTRODUCTION TO THE PROJECT OBJECTIVES COMP ANY PROFILE 2 RESEARCH METHEDOLOGY 2.6 DA COLLECTION INSTRUMENT TA 6 .4 SAMPLE SIZE 2.2 RESEARCH DESIGN 2.
2.7 LIMITATIONS 3 4 5 6 DA ANAL TA YSIS CONCLUSIONS AND SUGGESTIONS BIBLIOGRAPHY ANNEXURE 7.1QUESTIONNAIRE 7 .
EXECUTIVE SUMMARY ICICI PRUDENTIAL Life Insurance is a very reputed company in the private sector of life Insurance. It was a 8 . For the purpose of our study we took a population size of 75 people and asked them to fill a questionnaire which contains several questions regarding their details. After that the data was analyzed with the help of tables and pie charts. This project is mainly undertaken to know the current position of ICICI PRUDENTIAL in the customers’ minds and also its competitiveness with two major players of this sector namely HDFC Standard Life Insurance and AVIVA life Insurance. This project was also aimed at getting to know about the various products offered by ICICI PRU and then suggesting the possible modifications to cover a larger market share.
This type of training helps me a lot in my marketing line because through this we are more aware of market and market capturing capacity of every company involved in insurance sector. Most of the people trust ICICI PRUDENTIAL because they feel secured about their money while investing in it. In this sector there are so many companies like HDFC Standard life insurance . While working with ICICI PRUDENTIAL LIFE INSURENCE I learned certain things like how to convert the normal customer into a prospect (who are willing to buy). AVIVA life insurance etc. But ICICI has changed the complete concept of insurance with high returns.very difficult task to tell which company is better because a company is better in some aspect while another is good in another aspect but on the basis of this analysis it can be said that ICICI PRU is having a very good market value and the other two companies are competing well with the company. In some private insurance companies 9 .
We also learned about the superior subordinate relationship and personally understood the official environment. The main objective of this project is to make a comparison between three major companies in life insurance sector and to know where ICICI prudential life insurance stands in the eyes of the customers.some people suffered losses because the company played fraud. Our analysis suggests that ICICI prudential life insurance is a top company both in terms of customer satisfaction & returns and AVIVA life insurance and HDFC life insurance are better in several areas and competing the company well. Further conclusions and suggestions are suggested in this project in detail. We learned all the procedures and how the people get insured. The various limitations and conclusions are described later in this project. I am feeling glad about taking admission in this university which provides great startup for young students to communicate with outside world. 10 .
AVIVA Life Insurance and HDFC Life Insurance. The main objective is to analyse the mindset of the and to know the choice & preference of the customer customers. 2.1 Objective of the study 1. 3.INTRODUCTION 1. among ICICI PRUDENTIAL Life Insurance. 11 To know the status of ICICI Prudential Life Insurance in . To understand the social and commercial requirements of the society from insurance sector and provide them with different products accordingly.
32 billion.one of India's foremost financial services companies-and prudential plc a leading international financial services group headquartered in the United Kingdom. 29.the Insurance sector and create the right perception about the company in the minds of the people. 1. We began our operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). our nation-wide team comprises of over 735 12 . with ICICI Bank holding a stake of 74% and Prudential plc holding 26%. Today. Total capital infusion stands at Rs.2 Company Profile Overview ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank .
For three years in a row.000 advisors. As we grow our distribution. and 22 bank assurance partners. Introduction of ICICI Prudential Life Insurance Company Limited 13 . we continue to tirelessly uphold our commitment to deliver world-class financial solutions to customers all over India.AC Nielsen ORG Marg survey of 'Most Trusted Brands'. by The Economic Times . ICICI Prudential has been voted as India's Most Trusted Private Life Insurer. product range and customer base. over 243. ICICI Prudential was the first life insurer in India to receive a National Insurer Financial Strength rating of AAA (Ind) from Fitch ratings.offices.
the company garnered Rs1584 crore of new business premium for a total sum assured of Rs 13.000 advisors. 2005. a premier financial powerhouse and prudential plc. as well as 7 bank assurance and 150 corporate agent tie-ups.000 policies. The company has a network of about 56. a leading international financial services group headquartered in the United Kingdom.85 billion with ICICI Bank and Prudential plc holding 74% and 26% stake respectively. ICICI Prudential equity base stands at Rs.ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank. For the past four years. ICICI Prudential has retained its position as the NO.780 crore and wrote nearly 615. ICICI prudential was amongst the first private sector insurance companies’ approval from Insurance Regulatory Development Authority (IRDA).1 private life 14 . 11. In financial year ended March 31.
with a wide range of flexible products that meet the needs of the Indian customer at every step in life. Was established in 1955 by the World Bank. to promotes industrial development of India by providing project and corporate finance to Indian industry. Since inception. Growth and development of the organization History of ICICI ICICI Ltd. the government of India and the Indian Industry. country.insurer in the. covering 6. 2000.848 companies and 16. As of March 31. ICICI has grown from a development bank to a financial conglomerate and has become one of the largest public financial institutions in India. ICICI has thus far financial all the major sectors of the economy. 15 .851 projects.
600 crore approx. Prudential is the largest life insurance company in the United Kingdom (source: S & P’s UK Life Financial Digest. It has a presence in over 15 countries. In fact 16 .ICICI had disbursed a total of Rs 1.070 crore. since inception. 39. Asia has always been an important region for Prudential and it has had a presence in Asia for over 75 years. 13. 1999. Prudential plc:Prudential plc. since then it has grown to became one of largest provides of a large range of savings products for the individual including life insurance. It manages assets of over US$ 259 billion (Rupees 11. pensions. unit trust and personal banking. 1998). and caters to the financial needs of over 10 million customers.) as of December 31. annuities. was founded in 1848.
The joint venture:ICICI Prudential Life Insurance Company Limited was incorporate on July 20. The authorized capital of the company is Rs.2300 million. by the Insurance Regulatory and Development Authority on November 24. 2000. 2000. way back in 1923 to establish Life and General Branch agencies. The company is joint venture of ICICI (74%) and prudential plc UK (26%). It commenced commercial operation on December 19. The paid up capital is Rs. 2000. 17 . becoming one of the first new private sectors players to enter the liberalized arena.19000 million. The company was granted certificate of registration for carrying out Life Insurance business.Prudential’s first overseas operation was in India.
M. Modi Mr. Mr. K.P. Barry Stowe Mrs. HT Phong Mr.V. Chanda Kochhar Mr. R Narayanan Mr. Keki Dadiseth 18 . Kalpana Morparia Mrs. Kamath. Chairman Mr.Organization structure Board of Directors The ICICI Prudential Life Insurance Company Limited Board comprises reputed people from the finance industry both from India and abroad.
Managing Director & CEO Mr. ICICI Prudential Life Insurance Company Limited 19 . Anita Pai. Executive Director Ms. Executive Director Management Team The ICICI Prudential Life Insurance Company Limited Management team comprises reputed people from the finance industry both from India and abroad. Bhargav Dasgupta. Executive Vice President & Chief Investment Officer. Chief Actuary Mr. Executive Director Mr. Ms. Shikha Sharma. Bhargav Dasgupta. Kannan.Ms. Shikha Sharma. S. N. Puneet Nanda. Kannan. Executive Director Mr. N. EVP – Customer Service & Technology Mr. Managing Director Mr. S. Azim Mithani.
ICICI Prudential presents a wide array of products. These products have been designed to take into account the diverse set of needs that characterize individual customers. Plan Name Premier Life Pension Life Time Super Pension Plan Type Unit linked Unit linked 20 . Please click on the plans to know more about them and identify which plan is just right for you.Product and service profile of the organization Retirement Solutions To cater to the needs of a customer looking for retirement planning.
Life Link Super Pension Forever Life Immediate Annuity Unit linked Traditional Traditional Life Insurance Plans On the basis of which life stage you are in and the corresponding insurance needs. ICICI Prudential plans can be categorized into the following three types: Education Insurance Plans Wealth Creation Plans Premium Guarantee plans Protection Plans 21 .
AV I VA L I F E I N S U R A N C E C O M PA N Y History of the Company Aviva plc (LSE: AV. Allianz.) is the world's fifth-largest insurance group. and was created by a merger of Norwich Union and CGU plc (itself created by the 1998 merger of Commercial Union and General Accident) in 2000. The Aviva name was adopted in July 2002. It is one of the leading providers of life and pensions products in Europe and has a presence in 25 countries worldwide. notably France and The Netherlands. The company was formerly called CGNU. ING and Fortis . Worldwide. The company still uses the Norwich Union name 22 . the biggest insurance group in the UK and the second-largest insurance group in Canada. it trails behind AXA.
but withdrew once it became clear the Prudential's board would not consider the suggestion. fund management and all classes of general insurance. Aviva approached the UK's other insurance giant Prudential in March 2006.000 employees. it was announced that CEO Richard Harvey would retire on 11 July 2007. Its main activities are long-term savings. serving 35 million customers worldwide. and trades in property. He has been succeeded by Andrew Moss. The group has just fewer than 55. 23 . including just fewer than 35. fund management and general insurance. properties. the former group finance director. which carries out life assurance and long-term savings business.within the United Kingdom. Aviva plc is the holding company of the Aviva group of companies. with a view to merging to form the world's fifth largest insurance player. mortgages and loans. It also invests in securities. It has around £332 billion of assets under management.000 in the UK. On 10 January 2007.
It was the first life insurance company to be granted a certificate of registration by the IRDA on the 23rd of October 2000.HDFC Standard Life Insurance Co. India's largest housing finance institution and Standard Life Assurance Company. including the first year premiums and renewal premiums is Rs. Ltd. UK was founded in 1825 and has experience of over 180 years. HDFC Standard Life's cumulative premium income. Apr-Nov 2005. 672. Companies.3 Crores for the financial year.. is a joint venture between HDFC Ltd. The company is rated as "very strong" by Standard & Poor's (AA) and "excellent" by Moody's (Aa2). History of the Company HDFC Standard Life Insurance Co. So far the 24 . Ltd. Standard Life. Europe's largest mutual life company.
00. It is a joint venture between Housing Development Finance Corporation Limited (HDFC Ltd. Both the promoters are well known for their ethical dealings and financial strength and are thus 25 . the easiest to deal with. offer the best value for money. is one of India’s leading private life insurance companies.000 individuals and has declared 5th consecutive bonus in as many years for its 'with profit' policyholders. India’s leading housing finance institution and The Standard Life Assurance Company. which means that we are the most trusted company. 'The most obvious choice for all'. which offers a range of individual and group insurance solutions. HDFC Standard Life Insurance Company Ltd. and set the standards in the industry'. a leading provider of financial services from the United Kingdom.).company has covered over 11. The most successful and admired life insurance company.
our efforts have been to provide them with the best environment. who are our most important asset. 26 . We attribute the success of our company to our people. culture and development opportunities possible.committed to being a long-term player in the life insurance industry. Since they deserve the best. We believe they are a key fact of the company and it is their contribution that has enabled us to achieve our current status.
1 STATEMENT OF THE PROBLEM In this problem we want to know the preferences of the customers in relation to the life insurance of various companies. In our problem we consider only three companies.2 RESEARCH DESIGN: The research design is Descriptive and explanatory as both already existing data and primary data has been collected and analyzed to get the required conclusion.3 SAMPLING TECHNIQUE: The sampling technique refers to the way in which samples 27 .RESEARCH METHODOLOGY 2. 2. And according to the needs and wants of the consumers we compare the products offered by ICICI PRUDENTIAL LIFE INSURANCE and the other two. 2.
The data here has been collected through questionnaire and direct questioning and then analysed.e. The sample surveyed included 54 i. In reference to different types of occupation.e. Here.have been selected. Convenience sampling procedure has been used.e. 72% of males and 21 i. 13% self employed and 17 i. 54.e. creed and religious groups were taken into consideration. 48 % between 45 and 55 years and 12% between 55 and 65 years. 22% were people contributing to private organizations 28 . 20 % between 35 and 45 years. of which 20% were between 25 and 35 years. 9% professionals. 2. 41 i. 28% of females of age group 25 to 65 years.e. 7 i.e.4 SAMPLE SIZE: In order to compare the rules in insurance industry only 75 persons have been covered in the study to know about ICICI PRUDENTIAL Life insurance and their preferences regarding other two companies Seventy five persons were randomly selected for the study. 10 i.6% of them were government officials. Different groups of cast.
For some purposes the booklets of the organization are also used. Beside demographic antecedents. if allotted some extra time for our project we could have done better and could have analyzed certain other things also. The data is collected with the help of questionnaires and where ever necessary clarifications were given to the respondents.6 DATA COLLECTION INSTRUMENT: Keeping in view the above-mentioned objectives. people were asked to fill a forced choice questionnaire.5 DATA COLLECTION Primary data has been used in this project report. four major dimensions were analyzed. 29 . For this. 2.2. a selfreported questionnaire was designed.7 LIMITATIONS The time allotted was not sufficient. 2.
Working on the primary data was also a limitation because we were not allotted much of the time to collect data from a larger number of people and then analyze it. Since we talk to people in public places. they were not taking us seriously and were a little conscious.People were not willing to disclose their investments and were giving wrong and manipulated information. 30 .
motivational structure. sex.DATA ANALYSIS Market Analysis & Interpretation It can hardly be gainsaid that personal characteristics are highly important in the development of individual reactive tendencies. For the present purpose. demographic antecedents like age. and occupation. and life aspirations and as a matter of fact. salary of the respondents have been brought under analysis. 31 . the knowledge about the environment.
2.6% feel that they have no answer in this regard and 25.A. whether Life Insurance is a good Investment or not? Yes 72% Percentage (Frequency) 54 19 2 No 25. analysis reveals that 72% people feel that life insurance is a good investment while.6% 3% 25% 72% YES NO N. They feel return on 32 . In the present study.3% N.A 2.3% feels life insurance is not a better investment.Table 1: Showing opinion of people.
investment is poor.A . Some of them also feel it can be a good investment provided some innovative programs like ulip and other active investments are introduced. (See table 1) Table 2: Showing percentage of people having life Insurance policy. Yes 33 No N. it’s merely a security measure.
Percentage (Frequency) 85.7% 11 0% - 15% 0% 85% YES NO N. Through direct questions it was also noticed that people at young age do not find it useful and old 34 .A. The above table shows that 85% of people that is 64 out of our sample size of 75 are having a life Insurance policy and 11 out of 75 that is 15% of them are not having any life Insurance policy.3% 64 14.
Table 3: Showing percentage of people invested in different life insurance companies. 35 .age people think that at their age there is no point investing.
HDFC LIFE INSU.e. AVIVA LIFE INSU.34% people have invested in ICICI PRU.34 32 22.(Refer table 3) 36 . 32% in HDFC STANDARD life Insurance 22.66% in AVIVA Life Insurance. 45. This shows that the majority of people prefer ICICI Prudential among the private insurance companies which is mainly due to the different products offered and the high returns of the company. of persons Invested 34 24 17 Percentage 45. No.Name of the company ICICI PRU.66 Further Analysis suggest that out of 75. 34 i.
Future plans 37 Tax saving Security .Table 4: Showing the percentage of the reasons of purchasing a life insurance policy.
30 people express their opinion in favor of future plans.33% 28 Table 4 shows that. life insurance is a better program as a security instrument. The main purpose of investments as per the analysis is future plans. This is due to the fact that because of nuclear family concept people are now more worried about their future than their present security or health and security or tax saving has become a secondary issue. 28 feels. 17 people purchase policy for the purpose of tax saving while.Percentag e (Frequency) 40% 30 22. 38 . purposes of investment of people on life insurance are many and varied.67% 17 37.
Table 5: Showing the part of income people would like to utilize for a Life-Insurance policy. Income part Number Percentage 39 .
Less than 1% 1% to 5% 5% to 10% 10% to 15% 15% to 20% More than 20% N. TOTAL 3 24 15 18 3 3 9 75 4% 32% 20% 24% 4% 4% 12% 40 .A.
other investments. savings.12% 4% 4% 4% 32% 24% 20% LESS THAN 1% 10% TO 15% N. The major share of investment falls between 5-15%. It can be clearly seen that 3 of 75 respondents would invest less than 1% and more than 15%. 1% TO 5% 15% TO 20% 5% TO 10% MORE THAN 20% Table 5 shows that the percentage investment of an individual in life insurance differs from person to person on the basis of their expenses.A. Maximum number of 41 .
people. There are still 12% of people who do not consider investing in life insurance a good option as they still have a myth that investing in insurance would bring them little returns and in private sector there is no guarantee of any returns at all.e. 42 .. Though people are now going for such investments and most of them choose ICICI Prudential Life Insurance as their first preference in private Sector. 24 persons(32%) will invest only around 5% of their earnings in life insurance followed by 18 persons(24%) around 10-15% and 15 persons(20%) around 5-10%. i.
Table 6: Showing the percentage of people planning to invest in life insurance. YES 33 44% NO 42 56% TOTAL 75 100% NUMBER PERCENTAGE 44% 56% YES NO 43 .
(Refer Table 6) 44 . Undoubtedly. HDFC LIFE and AVIVA are doing well in the market. During past few years. which need to be tapped by these companies. people have inclination towards life insurance. private insurance companies have proven themselves and they own 36% of market share. Data reveals. our study reflected 44% of the respondents are planning to invest in private sector. it appears that rationalization of the programs is needed. ICICI. So. still there lie potential markets.Through their decision regarding income to be invested.
4% NO 29 38.Table 7: Showing the percentage of people planning invests in ICICI Pru life insurance.6% TOTAL 75 100% NUMBER PERCENTAGE 39% 61% YES NO 45 . YES 46 61.
Second place is given to HDFC Standard life Insurance and the third place is allotted to Aviva life Insurance. 46 . This will be more clear with the following data.Further analysis reveals that ICICI Pru is still the best company in which people want to invest.
No.66 The analysis in the above table reveals that ICICI PRU is the best company amongst the three companies as per our 47 . HDFC LIFE INSU. of persons Invested 37 21 17 Percentage 49. AVIVA LIFE INSU.40 28 22.Table 8: Showing the percentage of people’s preference about these companies in terms of return Name of the company ICICI PRU.
HDFC is on the second position and AVIVA Life Insurance on third positions. Table 9: Showing the percentage of people’s preference about these companies in terms of customer satisfaction 48 .survey in terms of the returns expected by the customers. the products offered by the company and the satisfaction of customers(as seen in the table below).
No. AVIVA 32% The above table shows the people’s preference towards the different insurance companies and it is observed that ICICI Prudential Life is the most preferable.67 32 21. of persons Invested 35 24 16 Percentage 46.32% prefer HDFC and 21% prefer Aviva. 49 . As the maximum 47% people prefer it.33 21% ICICI PRU 47% HDFC STD LIFE INS.Name of the company ICICI PRU. HDFC LIFE INSU. AVIVA LIFE INSU.
This makes ICICI Prudential better. This is not just due to the better returns it offers but also the different products it offers for different age groups.
Table 10: Showing the percentage of people’s preference about these companies in terms of goodwill
Name of the company ICICI PRU. HDFC LIFE INSU. AVIVA LIFE INSU.
No. of persons Invested 40 20 15
Percentage 53.33 26.67 20
20% ICICI PRU 53% 27% HDFC STD AVIVA
The above table shows the company’s goodwill as compared to the different insurance companies and it is observed that ICICI Prudential is having more goodwill status than the others. As the maximum 53% are people prefer it in terms of goodwill,27% prefer HDFC and 20% prefer Aviva Life
insurance. This makes ICICI Prudential better and most preferable.
Table 11: Showing the percentage of people’s preference about these companies in terms of Innovative plans.
of persons Invested 27 23 25 Percentage 36 30. No.33 33% 36% ICICI PRU HDFC STD.67 33. It has products from children to 53 .Name of the company ICICI PRU. HDFC LIFE INSU. AVIVA LIFE INSU. AVIVA 31% Among all ICICI Prudential Life is considered to have the maximum innovative plans which makes it different from all and also opens up many options for the people to choose different kinds of insurances.
i.e.old age people. It not only offers life insurance but also has products for both short term and long term investments and also has varieties of health plans. 54 . Therefore in terms of innovative ideas again ICICI Prudential is most preferable having the highest percentage of people going for it . 36% and the second preferable company is AVIVA Life(33%) and HDFC stands last in terms of innovative ideas by 31%.
Conclusion and Suggestions Conclusion and Suggestions Conclusion 55 .
On analyzing the data of the customer about Policy Premium it is observed that charges levied on the Policy should be less. ICICI Prudential is introducing new services for different age group. There is need to communicate to the customers about all the services which ICICI Prudential provides. ICICI Prudential has to set to attract with their product and better services. Suggestions The insurance companies should now try to identify the 56 . Since the competition is growing in this market it becomes very important to make use of various promotional tools to promote the ICICI Prudential to maintain Brand loyalty it is important to constantly upgrade the offering and keep the customer informed? Other Insurance companies enter into the market ICICI Prudential is no more a monopoly.
Some of the strategies being recommended are as follows: Product Differentiation: Offering a product that is distinctly different from other products available in the market. Flexibility: The companies should make their products flexible for the convenience of their customer. Proper Policy Documentation: Wrong interpretations/ non-awareness of policy document by the customer may have serious implications in the long term and the 57 means of a delightful . Riders: These are additional offerings along with the main product. Hassle Free Service: All bureaucracy in customer interactions should be eliminated. Innovativeness: Identifying customer experience.gap between current level of customer service and customer expectations.
insurance companies should alleviate the possibility of the same. 58 .
BIBLIOGRAPHY 59 .
com Insurance Advisor’s Manuals and Brochures of ICICI Prudential.iciciprulife.October 2008 Business World 18-24 SEPTEMBER 2009 60 . Newspaper dated 2009/06/15 Economic Times. Newspaper dated 2009/05/12 Insurance Time.BIBLIOGRAP HY: www.com www. The Hindu business line.outlookmoney. dated .
ANNEXURE 61 .
Which company would you go for? (a) Public (b) Private 62 . Do you have any insurance policy? (a) Yes (b) No Q.: OCCUPATION: (a) Service (d) Others (b) Business (c) Professional PERSONAL INCOME: 100000-200000 200000-400000 Above 400000 Q.ANNEXURE QUESTIONNAIRE NAME: AGE: ADDRESS: TELEPHONE NO.
Which company would you prefer if you are interested in life insurance? (a)AVIVA Life Insurance (b)ICICI Prudential Life (c)HDFC Life Insurance 63 . then what do you think is life insurance a good investment or not? (a) Yes (b) No Q. Are you interested in Life insurance? (a) Yes (b) No Q. What all Companies are you aware of in the life Insurance sector? (a)AVIVA Life Insurance (b)ICICI Prudential Life Insurance (c)HDFC Standard Life Insurance (d)Others Q. what kind of insurance would you go for? (a) Health (b) Life investment (c) Others Q. If not then. If yes. Have you ever invested in Life Insurance? (a) Yes (b) No Q. Have you heard about Privatization in Insurance Sector? (a) Yes (b) No Q.Q.
Which plan have you invested in or are planning to invest? (a) Life Cover (b) Future Plans (c) Health Plans (d) Security Plans (e) Others 64 . What all plans are you aware of? (a)Future Plans (b)Tax Saving (c)Health Plans (d)Security Plans (e)Others Q.Q. If yes. then where did you come to know about ICICI Prudential Life Insurance? (a) Electronic Media (b) Print Media (c) Through Agents (d) Others Q. then are you satisfied with the returns offered? (a) Yes (b) No Q. If yes. Have you ever invested in ICICI Prudential Life Insurance? (a) Yes (b) No Q. Are you aware of ICICI Prudential Life Insurance? (a) Yes (b) No Q.
Q. What is your monthly expenditure? Range of : (a)10000-20000 (b)20000-40000 (c)Above 40000 Q.10% (d) 10% .20% (f) 20% & above 65 .15% (e) 15% . What percent of your income have you or would like to invest in an insurance plan? (a) Less than 1% (b) 1% .5% (c) 5% .
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