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-MEDIA KIT-

Designers for Darfur


Designers for Darfur was founded in 2006 by fashion designer Malcolm Harris (Mal Sirrah,
Inc.) and co-chaired by model/heiress Lydia Hearst (Hearst Corporation). In association with
Fashion Television and The Save Darfur Coalition, Designers for Darfur was launched via an
unprecedented charity fashion show held on February 9, 2007 (the climax of New York
Fashion Week) at the Roseland Ballroom in New York City.

Since its launch Designers for Darfur continues to hold periodic and strategic events as well as
spearhead key initiatives in their commitment of keeping the spotlight firmly on the crisis in
Darfur. Designers for Darfur has now come to represent hundreds of international designers,
artists and the wider creative community collectively banding together to show their
commitment and solidarity towards ending the atrocity of genocide currently taking place in
Darfur.

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Upcoming Event Overview
Designers for Darfur in association with the Project Gallery will present “DESIGNERS &
ARTISTS FOR DARFUR” a collaborative fashion and art exhibition highlighting the industry’s
premier and emerging fashion designers and artists.

The mission of this event is to raise awareness and funds on behalf of the Save Darfur
Coalition as they move forward in their efforts to assist the victims and refugees of Darfur. The
exhibition will run from February 13th thru 20th, 2009 during the fashion industry’s most visible
event, New York Fashion Week. The exhibition will be capped off with a Closing Ceremony
and Auction to be held on February 20th, 2009.

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MORE ABOUT New York Fashion Week
For the past thirteen years New York City has hosted New York Fashion Week an event that
was originally created with a mission to organize, centralize and modernize the American
(Fashion) Collections. Since its inception New York Fashion week has provided a platform for
American fashion designers to become major players in the global fashion arena. New York
Fashion Week now attracts a record number of global industry executives, national and
international press as well as celebrities and high-profile individuals from every corner of the
globe.

Designers for Darfur’s participation during New York Fashion week resulted in generating
thousands of articles and hundreds of hours of television coverage not only on the event itself,
but most importantly, the suffering of the people in Darfur.

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MORE ABOUT the Save Darfur Coalition and the Crisis in Darfur

Around the country and across the globe, the Save Darfur Coalition is inspiring action, raising
awareness and speaking truth to power on behalf of the people of Darfur. Working with world
leaders, we are demanding an end to the genocide, and our efforts are getting results.

Save Darfur Coalition utilizes media outreach, public education, targeted coalition building
and grassroots mobilization to persuade policymakers and other decision-makers in the
United States and abroad in an effort to help and save the people of Darfur.

According to recent estimates, at least 500,000 people have died in Darfur since
the genocide began in February of 2003. It is impossible to know what the final
number will be, however, as the genocide is still taking place today. What is
known is that there are approximately 3.5 million men, women and children in
the western Darfur region of Sudan trying to survive the Sudanese government-
sponsored campaign of violence and forced starvation. These innocent victims
are essentially on life support, their continued existence dependent on U.S. and
international humanitarian aid and the presence of African Union peacekeepers.
Despite the best efforts of the under-funded and under-manned African Union
peacekeeping force, attacks have increased in recent months, leading to tens of
thousands of new arrivals at refugee camps in Darfur and across the border in
Chad.

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Designers for Darfur Demographics:

Demographic Profile : Targeted to Adults 18-49, HHI 85K++, elite international


business owners and developers, tastemakers, entertainers,
celebrities, political opinion leaders, fashionistas, etc.; all
of whom have an earnest interest in social, cultural and
humanitarian advancements.

Management : Malcolm Harris (Designers for Darfur), Founder


Colleen Connor (COO Save Darfur Coalition) Advisor
Courtney Lukitsch (Gotham P.R.) Publicist
Nicola Vassel (Deitch Gallery) Gallery Director
Mary Alice Stephenson (Fashion Curator) MAS, Inc.

Committee Members : Josh Lucas


Russell Simmons
Nina Clemente
Amanda Hearst
Michelle Rodriguez
Holly Dunlap

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Media Support:
The New York Times, The Washington Post, The International Herald Tribune, Vogue (U.S., Paris,
Italy, Spain, Japan), Elle (US, Paris, Italy, Spain, Japan), Harper’s Bazaar (US, Britain), Marie
Claire Cosmopolitan, Allure, Vanity Fair, People Magazine, InStyle, Jane, Lucky Magazine, Shop
Etc., O Magazine; Cosmogirl, Ellegirl, Teen Vogue, Teen People, Forbes, INC., TIME and many,
many more…

Promotional activities/plans:
 TELEVISION ADVERTISING: In connection with Designers for Darfur’s ongoing
association with various news and media outlets, Designers For Darfur continue to
benefit from strategic advertisement via national and international news casts, online
media, daily entertainment shows, and cable broadcasting channels.

 ELECTRONIC EMAIL CAMPAIGN: Designers for Darfur also carries out its own
email campaign to a database of elite and exclusive invitees. Designers for Darfur
also benefit from the Save Darfur Coalitions database of over 4,000,000
international consumers and decision makers.

 ADVERTISEMENT: Designers for Darfur benefit greatly from strategic on-line


advertisement as well as industry newspapers and magazine roll outs prior to planned
events and initiatives.

 COMPANY WEBSITES: Designers for Darfur vigorously promote scheduled events


and initiatives via our own website as well as benefit from marketing campaigns
attached to the Save Darfur Coalition website as well as other Darfur related
organizations.

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Corporate Sponsorships
Designers for Darfur are currently in the process of securing corporate sponsorship as well as
patron donations in an effort to cover expenses and contributions on behalf of the Save Darfur
Coalition. Designers for Darfur event sponsors will have the unique branding opportunity to
promote their product and services to the fashion, art and entertainment industry’s elite as well
as the world’s most influential tastemakers.

Sponsorship benefits include extensive press coverage, prominent name and product
placement throughout the event, program book advertisements, sample product distribution,
inclusion in international press releases, targeted industry surveys, massive internet marketing
campaigns, and much, much more.

Previous Title Sponsors

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Designers for Darfur are committed to continuing our efforts by assisting charitable and
humanitarian aid organizations until the following goals are reached in Darfur:

 Ending the violence against Darfurian civilians;


 Facilitating adequate and unhindered humanitarian aid;
 Establishing conditions for the safe and voluntary return of displaced people of Darfur
to their homes;
 Promoting the long-term sustainable development of Darfur; and
 Holding the perpetrators of this genocide accountable.

Designers for Darfur will also continue to call on the United States, other governments
(particularly China), the United Nations and regional organizations to focus their efforts on
ending the crisis in Darfur.

Contact:
For further information regarding Designers for Darfur, please contact the following:

Public Relations Director : Alia Galal (aliagalal@designersfordarfur.com)


Fashion Coordinator : Mary Alice Stephenson (MAS@designersfordarfur.com)
Founder : Malcolm Harris (malcharr@designersfordarfur.com)
General Information : Tel: 212-252-3909 / Email: DFD@designersfordarfur.com

Sincerely,

Alia Galal
Public Relations Director
Designers for Darfur

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GARNERED PRESS TO DATE:

Avenue (Jan ‘07/Mar ‘08) MTV News (Feb ‘07/ Feb ‘08)
Quest (Jan ‘07/April ‘08) BBC News (Feb.12th, ‘07)
New York Daily News (Jan ’07/Mar 08) CNN w/Anderson Cooper (Feb.12, ‘07)
New York Daily News (Jan ‘07/May 08) ABC News (Feb.12th, ‘07)
New York Post (Jan ‘07/Dec 08/May’08) AM New York (Feb.12th, ‘07)
Quest (Feb ’07 / Dec ‘07) FashionIndie.com (Feb, ‘07/ Feb ‘08)
New York Daily News (May ’08)) About.com (Feb.13th, ‘07)
New York Sun (Feb, ’07 / Mar ’08)) NBC Today Show (Feb.13th, ‘07)
Style.com (Feb.2nd, ‘07) New York Daily News (Feb.14th, ‘07)
New York Post (Feb.2nd, ‘07) The Bosh. (Feb.14th, ‘07)
New York Post (Feb.4th, ‘07) The Intl Heral Tribune (Feb 14th ’07)
New York Daily News Online (Feb.4th, ‘07) FabSugar.com (Feb.15th, ‘07)
New York Daily News Online (Feb.5th, ‘07) Charlotte Observer (Feb.15th, ‘07)
The Intl Herald Tribune (Feb’07/May ’08)) ZooZoom (Feb.15th, ‘07)
MetroUK (Feb.6th, ‘07/April 08)) Village Voice (Feb.16th, ‘07)
New York Post Online (Feb ’07 / Feb’08) Dan’s Papers (Feb.16th, ‘07)
Hamptons.com (Feb ’07 / Dec ‘08) Fox 5 News (Feb.17th, 2006)
Kansas City Star (Feb ‘07/April ‘08) Chicago Tribune (Feb.18th, ‘07)
AM New York (Feb ‘07/Feb ‘08) Netscape Celebrities (Feb.20th, ‘07)
Fashion Wire Daily (Feb ’07 /Feb ’08) PumaTalk.com (Feb.21st, ‘07)
Radar Magazine online (Feb ‘07/Aug ‘07) Hamptons.com (Feb.22nd, ‘07)
The New York Times (Feb ’07 / Dec ‘07)) Black Tie International (Feb.22nd.’07)
ABC News (Feb ’07 / May 08) Fashion Ledge (Feb.23rd, ‘07)
Newsday ( Feb ’07 / April ’08)) New York Social Diary (Feb.23rd, ‘07)
Newsday (Feb ’07 / Dec ’07 / Apr 08) Fashion Ledge (Feb.23rd, ‘07)
Fashion Wire Daily (Feb ‘08) NBC Local 2 News (Feb.25th, ‘07)
The Daily (Feb ’07 / Aug 08) Tulsa World (Feb.27th, ‘07)
Times Herald-Record (Feb ’07 / Feb ‘08) Quest (March Issue ‘07)
Newsday (Feb ’07 / Aug ’08) Radar Magazine (March Issue)
R News Midday (Feb.9th, ‘07) Palm Beach Society (March‘07)
Black Tie Intl Magazine (Feb ‘07) Palm Beach Society (March ‘07)
NY 1 News (Feb 07 / Aug 07 / Feb 08) Dopod Fashion.com (March 2nd, ‘07)
Newsday (Feb ’07 / Mar ‘07) OK! Weekly (March 5th, ‘07)
R News Midday (Feb.11th, ‘07) New York Magazine (March 7th, ‘07)
Your News Now (Feb.11th, ‘07) QVC Channel (March 7th , “07)
Entertainment Tonight (Feb 12th , 07) Gotham (April Issue ‘07)
Extra TV (Feb 12th, 07) LA Confidential (April ‘07)
Inside Edition (February 12th, ’07) Ocean Drive magazine (March issue)
People Magazine (Feb 12th ’07) Vanity Fair (May Issue ‘07)
News & Observer (Feb ’07 / Dec 07)
US Weekly (Feb ’07)

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OTHER PRESS:

Entertainment Weekly Retronited.com Netscape-Celebrities


New York Magazine Hollywood Snark Reminderband News
TMZ.com Styleikon.com Egotastic
Access Hollywood.com News-holic.com TheNews20.com
All Headline News Celebritypro.com Gwyneth Paltrow News
FoxNews.com Stylehive.com Yahoo News
News24.com Plusproduction.com TeamSugar.com
Jossip.com MEandEU.com Fametastic.com
Bosh.com Life Style Extra.com Monsters&Critics.com
The Gossip Girls Music and Artist News Catwalk Queen
Lipstick.com Update The Star Blog
Mpdclick.com Think Fashion.com

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DESIGNERS FOR DARFUR

Alice & Olivia Heatherette Naeem Khan


Alison Mezey Hollywould Nancy Gonzalez
Alvin Valley Issa Nanette Lepore
Anait Bian J. Mendel Neil Beiff
Anand Jon Jackie Rogers Nicole Miller
Baby Phat Jason Wu Perry Ellis
BCBG Max Azria Jenni Kayne Phat Farm
Bonnie Young Jeremy Lang Phillip Lim
Carlos Miele Jeremy Scott Phillip and David Blond
Carmen Marc Valvo Jill Stuart Rachel Roy
Catherine Malandrino Joanna Mastroianni Romain Kapadia
Chado Ralph Rucci John Bartlett Romona Keveza
Charlotte Ronson Joseph Abboud Salviati
Chris Aire Judith Leiber Senna Fernandes
Chris Benz Julie Haus Shannon Stokes
Costume National Keita Maruyama Skaparinn
Custo Barcelona L.A.M.B. Steve Madden
DDC Lab Lu Jewelry Sue Wong
Derercuny Luca Luca Tadashi
Donna Karan Luella Bartley Tevrow + Chase
Domenico Vacca Lyn Devon Tori Nichel
Edun Maggie Norris Couture Tracy Reese
Elisa Jiminez Mal Sirrah Tuleh
Erickson Beamon Malo Y&Kei
Erin Fetherston Marc Bouwer Zang Toi
Frank Tropiano Mary Ping Zero Maria Cornejo
Gustavo Arango Mike & Chris
Hanii Y. Michael Kors … and more

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Lydia Hearst Anait Bain Fabiola Beracasa Steve Madden

Malcolm Harris & Lydia Hearst M. G. Klein, G. Lewin, J. Mastrioanni

Michelle Rodriguez/A. Jon Melissa Berkelhammer Allison Minton / A. Wraith

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