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Speed Lead: Faster, Simpler Ways to Manage
People, Projects and Teams in Complex Companies

New Kevan Hall


“We all want our companies to be faster, simpler
and easier to run. This refreshing blend of chal-
lenging ideas and practical tools shows us how.”
Karl Kahofer, Group President, Rubbermaid
Global Diversity:
Winning Customers and Old-fashioned skills are too expensive and too
Engaging Employees within World Markets slow to use in complex companies. Speed Lead
distills the experience of more than 35,000
Ernest Gundling, Anita Zanchettin and Aperian Global
people in over 200 of the world’s leading com-
Mastering global business requires that leaders panies. The resulting radical view has enabled
and managers understand the differences that organizations to unravel the spaghetti of com-
exist within countries as well as between them. plexity, reduce project cycle times, and curb the
Drawing on the authors’ years of experience in costs of unnecessary travel.
country, Global Diversity presents the key cultur-
Kevan Hall is the founder and CEO of Global Integration Ltd, with clients such
al variables relevant in 8 major markets: China, as Microsoft, Nokia, JP Morgan, and GlaxoSmithKline.
Egypt, India, Japan, Mexico, Russia, UK and
US. Each country is explored in depth,
specifically its cultures within cultures, and NB | ISBN: 1-85788-374-8 | 224 pp | JAN 07 | $29.95 | UK £20.00
recommendations are made for realizing local
market opportunities. A six-step plan for devel- Conflict across Cultures:
oping an effective diversity strategy leverages the A Unique Experience of Bridging Differences
true variety that exists within each country. Michelle LeBaron and Venashri Pillay
Dr. Ernest Gundling is co-President and Anita Zanchettin is Director, Global Cultural differences among members of a group,
Inclusion for Aperian Global, the largest privately held intercultural manage-
be it a multinational business team or a mul-
ment consulting firm, born out of the merger of Meridian Resources Associates,
tinational family, are frequently the source of
Inc. and Eaton Consulting Group.
misunderstanding and conflict. Using stories
NBI | ISBN: 1-904838-09-X | 300 pp | OCT 06 | $35.00 | £20.00 UK from a variety of cultures to illustrate techniques
for resolving or at least reducing culture-inspired
conflicts, LeBaron, Pillay and contributors from
around the globe demystify the intricate and
The Cult of the Luxury Brand: important relationships between conflict and
Inside Asia’s Love Affair with Luxury culture and identify the tools and skills that make
for successful conflict resolution.
Radha Chadha and Paul Husband

The Cult of the Luxury Brand explores how and Michelle LeBaron is professor of law and director of the UBC Program on
why an amazing “luxeplosion” is rocking Asia, Dispute Resolution. Venashri Pillay is a senior researcher with ACCORD in
sweeping up not just the glitzy upper crust, but South Africa.
secretaries clutching their Burberry bags and
junior executives sporting Rolex watches. World- IP | ISBN: 1-931930-22-8 | 224 pp | OCT 06 | $29.95 | £16.99 UK
leading retail consultants draw on over 150
interviews with industry experts, market studies Success with Asian Names: A Practical Guide to
in 10 countries, and the authors’ collective Getting It Right in Business and Everyday Life
experience all across Asia. It demonstrates how
the continent’s massive economic and social Fiona Swee-Lin Price
transformation is dismantling centuries-old ways
Have you every wondered how to address Asian
of defining one’s place in society.
people in correspondence? Been unsure how to
Radha Chadha is one of Asia’s leading marketing experts. Chadha Strategy pronounce an Asian name? Dr. Fiona Swee-Lin
Consulting in Hong Kong (www.chadha-strategy.com) advises companies oper- Price has developed an essential reference guide,
ating in Asia on all areas relating to brand. covering names from 14 languages as well as key
language groups from the Indian subcontinent.
Paul Husband is a leading retail center planning and development consultant. Important for business people and travelers alike,
Husband Retail Consulting meets the demands of Asian developers for world- the book explains cultural differences, variations
standard retail (visit www.husband-retail.com). in writing systems and the diversity of name
structures.
NBI | ISBN: 1-904838-05-7 | 30 0 pp | J AN 07 | $35 .00 | £ 20 .00 UK
Dr Fiona Swee-Lin Price is a specialist in managing
cultural diversity and runs training programs on the
correct use of Asian names.

N B | I S B N : 1 - 8 5 7 8 8 3 - 7 8 - 0 | 2 5 6 p p | M AY 0 7 | $ 1 9.95 | £12.99 UK

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New Forthcoming
Islam & Muslims (PB Original) Misadventure in the Middle East:
A Guide to Diverse Experience in a Modern World Travels as Tramp, Artist and Spy
Mark Sedgwick Henry Hemming

The need to understand Islam and Muslims has “A once-in-a-lifetime journey, full of youthful
never been greater, both because of conflicts ebullience and idealism, but self-aware, too,
that dominate the news and because of the and brave.”
increasing presence of Muslims in Western Colin Thubron, author of Shadow of the Silk Road
societies. There are many books that explore
When a scruffy young artist sets out post 9/11
Islam, and dozens that introduce the Western
in a beat-up pick-up called Yasmine to make a
reader to various Muslim societies (usually Arab
portrait of the Middle East, he has no idea what
ones). Islam & Muslims is the first to bring
he will find or how he will live. Henry Hemming
together both, explaining Islam in theory and
spends a year traveling throughout the Middle
in practice across the diverse Muslim world.
East revealing an unpredictable Middle East that
Readers learn not just what Islam says about
is in no way represented by the nightly news.
everything from the nature of God to marriage
to prayer to politics, but also how individual
His extraordinary journey takes him from the
Muslims (traditional or modern, devout or barely observant) apply teach-
drug-fuelled ski-slopes of Iran via some of the region’s secret beaches, army
ings in everyday life.
barracks, police cells, nightclubs, torture chambers, brothels and artists’
“Islam & Muslims is up-to-date, well-informed, insightful and sympathetic studios to a Fourth of July party with GIs in one of Saddam Hussein’s
without being evasive.” former palaces. In order to finish his portrait, he must go to Baghdad to
— Michael Cook, author of The Koran: A Very Short Introduction find a fabled artistic renaissance — but the trip could cost him his life.
Hemming sees what he himself represents to the various people he encoun-
Dr. Mark Sedgwick is an associate professor of modern Middle East history ters…British spy, Muslim extremist, jihadist, bohemian, tramp, street-
at the American University in Cairo, Egypt, where he specializes in the cleaner, and from time to time, an artist.
history of Islam.
IP | ISBN: 1-931930-16-3 | 6 x 9 | 276 PP | APR 06 | PB | $24.95 | £14.99 UK Henry Hemming has written extensively in periodicals such as Islamica,
Resurgence, Nomad and The Middle East. His book Off Screen, depicting
images and artwork from his Middle East journey, was widely celebrated
throughout the art world.
The Cultural Advantage (PB Original)
A New Model for Succeeding with Global Teams NB | ISBN: 1-85788-395-0 | 304 PP | APRIL 07 | $19.95 | £12.99 UK

Mijnd Huijser
Exchange Student Survival Kit Revised Edition
The Cultural Advantage introduces a powerful
new tool for international companies to over- Bettina Hansel and AFS
come the obstacles inherent in global teams.
The Exchange Student Survival Kit has become
The Model of Freedom helps individuals
the essential guide for young people traveling
distinguish between personal and cultural
abroad, helping them better understand the
behavior, and allows them to contribute better
unique experience of international exchange
teamwork. Most of Huijser’s experience comes
programs and avoid common problems that may
from multinational organizations, and the
occur in the course of their adjustment to a new
insights are applicable to a wide variety of
culture, a new family, a new school and a new
groups, helping achieve better results on a
community. Based on her years of professional
national level, an organizational level and even
involvement with AFS Intercultural Programs,
a small unit level when differing cultures exist.
Dr. Hansel has filled the book with examples
The Cultural Advantage shows how to convert
taken from the experiences of dozens of exchange
tensions in corporate culture to sources of
students from a broad spectrum of cultures.
energy, leveraging the advantage of culture for best results.
The Exchange Student Survival Kit is the first
Mijnd Huijser worked in joint assignments with Geert Hofstede’s Training thing to pack for students going abroad!
Institute and Fons Trompenaars’ THT Consultancy. He is the co-author of
Profit of Peace: Corporate Responsibility in Conflict Regions (Greenleaf, 2005). Bettina Hansel is Head of Research & Evaluation, AFS International, based in
Among his many clients are 3M, Accenture, Unilever, Philips, KLM, Nissan- New York City. AFS is a leader in intercultural learning and offers international
Renault, Canon, Clifford Chance, PWC and the Universities of Amsterdam exchange programs in over 50 countries around the world through indepen-
and Frankfurt. dent, not-for-profit AFS organizations.

IP | ISBN: 1-931930-28-7 | 6 x 9 | 168 PP | PB | $27.95 | £14.99 UK IP | ISBN: 1-931930-31-7 | 6 x 9 | 150 PP | MAY 07 | $22.95 | £12.99 UK

NICHOLAS BREALEY PUBLISHING featuring INTERCULTURAL PRESS 


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Recently Published
Kids Like Me (PB Original) Understanding Arabs (4th Edition)
Voices of the Immigrant Experience A Guide for Modern Times
Judith M. Blohm and Terri Lapinsky Margaret K. Nydell

Kids Like Me profiles more than 25 real, A Washington Post Bestseller


foreign-born adolescents and young adults now
From the rise of fundamentalism to the histori-
living in U.S. communities. These stories are
cally uneasy relationship between the Arab world
intended to help U.S.-born students to under-
and the West, Understanding Arabs brings today’s
stand the backgrounds of classmates from other
complex issues into clearer focus. Comprehen-
cultures, foster intercultural sensitivity and
sive and objective, Understanding Arabs covers
encourage people to help newcomers adjust.
such topics as beliefs and values, religion and
Also includes discussion questions, self-directed
society, the role of the family, friends and strang-
activities and research ideas that can be used in
ers, relations between men and women, social
a classroom, club or community setting. The
formalities and communication styles. The sur-
second section of the book consists of more than
vey of differences and similarities among Arab
100 pages of activities and resources for teachers
countries is extensively researched and revised for
and parents.
this edition.
“. . . a valuable resource for educators, volunteers and staff of youth organiza-
tions. Globalization’s young faces and voices come alive in Kids Like Me.” Updated to reflect the complex events that are
— Frances Hesselbein, former National Executive Director of the Girl playing out on the world stage, this wholly revised fourth edition contains
Scouts of the USA and Chairman of Leader to Leader Institute new chapters on Islamic Fundamentalism and Anti-Americanism and an
updated and expanded chapter on Arabs and Muslims in the West.
Judith M. Blohm is a cross-cultural educator and training consultant in
Washington, D.C. She is also the author of Where in the World Are You Going? Margaret K. Nydell is currently a visiting Associate Professor at Georgetown
(Intercultural Press, 1996). Terri Lapinsky is Country Program Director – Brazil University and a highly esteemed Arabist. Dr Nydell has lectured on Arabic
for the American Center for International Labor Solidarity in Sao Paulo, Brazil. language and Arab cultural orientation since 1969. She lives in Washington, DC.

IP | ISBN: 1-931930-21-X | 5 1/2 x 8 1/2 | 288 PP | APR 06 | PB | $22.95 | £12.99 UK IP | ISBN: 1-931930-25-2 | 6 X 9 | 288 PP | 2005 | PB | $21.95 | £12.99 UK

When Cultures Collide (Third Edition) Health Matters


Leading Across Cultures A Pocket Guide for Working with Diverse Cultures
Richard Lewis and Underserved Populations
Michele Yehiele Dr. PH and Mark A Grey, PhD
“An authoritative roadmap to navigating the
world’s economy.” An indispensable handbook for healthcare
— The Wall Street Journal professionals and social service providers who
encounter diverse cultures day after day, Health
Capturing the rising influence of culture and
Matters is based on the highly successful hand-
the seismic changes throughout many regions
book written for the state of Iowa that has sold
of the world, cross-cultural expert and inter-
successfully throughout the nation and abroad.
national businessman Richard Lewis has signifi-
Included in this brand new, expanded guide is
cantly broadened the scope of his seminal work
a summary of the experience of these cultural
on global business and communication. Now
groups in the U.S., strategies for how providers
covering more than 60 countries and every
can understand and give culturally appropriate
major region in the world, this updated and
care and chapters on the cultural patterns, health
expanded 3rd edition of When Cultures Collide continues to break new
practices and underlying belief systems of under-
ground. Building on his powerful LMR model, Lewis gives leaders and
served groups.
managers practical strategies to embrace differences and work successfully
across an increasingly diverse business culture.
Dr. Michele Yehieli is the founder and Executive Director of the Iowa Project
Richard D. Lewis is the chairman of Richard Lewis Communications, an EXPORT Center of Excellence in Health Care Disparities. Dr. Mark A. Grey is
international institute for cross-cultural and language training with offices the Director of the Iowa Center for Immigrant Leadership and Integration.
in more than a dozen countries. He lectures and consults worldwide with
IP | ISBN: 1-931930-20-1 | 5 x 8 | 168 PP | 2005 | PB | $15.95 | £9.99 UK
clients that include Mercedes-Benz, Nokia, Rolls Royce, Volvo, Deutsche
Bank and Unilever. Among his many books are Finland: Cultural Lone Wolf
and The Cultural Imperative.

NBI | ISBN: 1-904838-02-2 | 7 X 9 1/4 | 624 PP | 2005 | PB | $35.00 | £19.99 UK Also of interest: Culture and the Clinical Encounter, pg. 14

 NICHOLAS BREALEY PUBLISHING featuring INTERCULTURAL PRESS


Toll-free line for orders: 888.273.2539

Country Guides
!
Au Contraire! ELLING Modern-Day Vikings
BEST-S
Figuring out the French A Practical Guide to Interacting with the Swedes
Gilles Asselin and Ruth Mastron Christina Johansson Robinowitz and Lisa Werner Carr

What makes the French so…well, French? Many people think of Sweden as a compilation of four stereotypes: sex,
As a culture the French are fiercely independent suicide, socialism, and spirits. Unfair and just plain incorrect according to
yet seductively romantic, deeply conservative yet Christina Johansson Robinowitz and Lisa Werner Carr, this bicultural
avant-garde, dispassionately rational yet dramati- author team.
cally emotional.
True to its title, the book traces many of Sweden’s cultural traits back to its
For anyone involved in interactions with the Viking heritage: self-sufficiency, fairness, egalitarianism, and democracy. But
French, whether in business or government, this just scratches the surface; the authors also examine the famous “cradle-
as a student or trainer or armchair devotee of to-grave” social democracy and the social and economic challenges brought
crossing cultures, Au Contraire! unearths the on by immigration and other twenty-first century changes.
often invisible cultural forces that govern
behavior. Asselin and Mastron draw on their Robinowitz and Carr explore the values underlying modern Swedish
frontline experience as consultants and train- culture, such as lagom (moderation), the law of Jante (personal modesty),
ers, on expatriate students and practitioners communication styles, and business practices. A most enjoyable chapter is
living and working in both countries, and on their research of hundreds of “The Seasons and their Power,” where readers get a glimpse of the
professionals in business and government to offer the best and most use- complete Swede” as characterized by the four seasons especially the Summer
ful analysis and advice on French-American intercultural relations. Going Swede.
beyond the obvious, this bilingual and bicultural author team explores what
lies behind what we see: the assumptions, attitudes, patterns of thought and IP | ISBN: 1-877864-88-9 | 5 1/2 x 8 1/2 | 216 PP | 2001 | PB | $25.95 | £16.99 UK
beliefs that make the French so uniquely French.
“Au Contraire is the culture book on the French that Americans have been
waiting for.” From Nyet to Da (Third Edition)
— George Simons, Diversophy International Understanding the Russians
IP | ISBN: 1-877864-82-X | 5 1/2 x 8 1/2 | 308 PP | 2001 | PB | $24.95 | £12.99 UK Yale Richmond

An excellent, clear explanation of the differences


and similarities between Russian and western/
Finland, Cultural Lone Wolf American culture.
Richard D. Lewis — Book News

From Nyet to Da illuminates the dynamics of


Finland, Cultural Lone Wolf is the story of an
traditional Russian culture in the framework
accomplished nation and her extraordinary
of contemporary events. Yale Richmond
people. Pursuing a “Lone Wolf ” policy,
enlightens readers about virtually every aspect
Finland raised itself from a struggling, war-
of Russian life, covering social and interpersonal
battered state in 1945 to one of the most
skills as well as the underlying cultural
developed countries in the world. The expo-
assumptions and values of the Russian people.
nential rise of Nokia from tire and timbers to
Business executives, educators, students,
leading the world’s telecommunication industry
governmental or nongovernmental officials will
is indicative of the Finns and their characteristic
gain new insights from this sympathetic yet even-handed treatment of the
business style. These remarkable people speak
Russian people.
a language unique in its origins and have kept
their cultural identity intact despite the influ-
ences of powerful neighbors, Sweden and Russia. IP | ISBN: 1-877864-16-1 | 5 1/2 x 8 1/2 | 228 PP | 2003 | PB | $23.95 | £14.99 UK

Uniquely qualified to write about Finland, bestselling author Richard Lewis


traces the fascinating Finnish origins, as well as her history, geography,
values and culture. His extensive experience with Finnish business provides
him with keen insight on leadership style, negotiation strategies, and the From Da to Yes:
uniquely Finnish suomi-kuva (Finland image). Lewis shines when describing Understanding the East Europeans
Finnish humor, complete with hilarious jokes and stories. Finland, Cultural
Yale Richmond
Lone Wolf shows a nation and a writer at their best.
IP | ISBN: 1-931930-18-X | 6 x 9 | 224 PP | 2004 | PB | $24.95 | £15.99 UK IP | ISBN: 1-877864-30-7 | 5 1/2 x 8 1/2 | 320 PP | 1995 | PB | $29.95 | £14.99 UK

NICHOLAS BREALEY PUBLISHING featuring INTERCULTURAL PRESS 


Visit us on the Web at nicholasbrealey.com and interculturalpress.com

It’s All Greek to Me!


A Tale of a Mad Dog & an Englishman, Ruins,
Retsina — and Real Greeks
Spain is Different (Second Edition)
John Mole
Helen Wattley-Ames
“Sun, Sheep and Sea, Ruins, Retsina — and
Real Greeks A love affair with Greece . . . A little Spain is Different focuses on the uniqueness of
whitewashed house with a blue door and blue both the Spanish people and their culture and
shutters on an unspoilt island in a picturesque on examining what effect the differences have on
village next to the beach with a taverna round the way Spaniards and Americans relate to and
the corner!” interact with each other. Explore how Spain has
evolved from a travel destination — a source of
This was the dream of the Mole family in search “sun and cheap wine”— to a dynamic modern
of a piece of Greek paradise. But a beautiful view society.
and a persuasive local prompted the impulsive
purchase of: Helen Wattley-Ames delves into Spain’s past and
discusses certain aspects of culture important in
“A tumbledown ruin on a hillside with no water, cross-cultural interactions: society and the
no electricity, no roof, no floor, no doors, no individual, relationships, language and com-
windows and twenty years of goat dung!” munication, and work and play.
John Mole tells of the back-breaking yet joyous labors of fixing up his own
Arcadia and introduces a warm, generous and garrulous cast of characters IP | ISBN: 1-877864-71-4 | 5 1/2 x 8 1/2 | 152 PP | 1999 | PB | $19.95 | £10.99 UK
who helped (and occasionally hindered) his progress:

“Welcome to our village. Meet Elpida who cures bad backs with a raw eggs;
Ajax the canny, death-dealing butcher; beautiful Eleni yearning for Germany
Dusseldorf; Mole’s mutinous and frequently skeptical family; and Hector, Unraveling an Enigma
their dog, a mutant specially bred to frighten little children, who met his Greg Nees
destiny on Evia.”
Greg Nees offers an insider’s perspective on
An Englishman and a Greek village bond over bottles of ouzo, whisky and
what it means to be a German in this thoughtful
wine finding each other sometimes bizarre, often baffling yet always
examination of German culture. He does so as
entertaining. Here is timeless rural Greece — catch it before it goes.
would a German — methodically, thoroughly,
and with an eye to historical underpinnings.
John Mole has been at home in Greece for thirty years. He has had a varied
international career, from banking in the USA and Athens to jacket potato Nees covers everything from modern German
restaurants in Russia. He is also a well-known author of comic novels and history, to major German cultural themes to
the perennial bestseller Mind Your Manners. He has British, Irish and U.S.
how these cultural characteristics structure
residency.
German communication patterns.
NB | ISBN: 1-85788-375-6 | 5 1/16 x 7 3/4 | 354 PP | MAY 2006 | PB | $14.00 | £7.99 UK Germany is a valuable tool for students, business
people, and others wishing to understand the
dynamics of cross-cultural interaction between
Exploring the Greek Mosaic Germans and Americans.
A Guide to Intercultural Communication in Greece
IP | ISBN: 1-877864-75-7 | 5 1/2 x 8 1/2 | 216 PP | 2000 | PB | $24.95 | £12.99 UK
Benjamin J. Broome
This introduction to Greek values and behavior
aims to challenge readers to move beyond their
image of an archaic and at times anarchic civili-
zation to a richer appreciation of contemporary
Greek society. Benjamin Broome explains the See Special Offers on page 19
importance of history in Greek culture and or visit us on the web!
examines the “cornerstones of Greek culture”
— community, family and religion — and how
these are manifest in daily life. Broome also in-
cludes a revealing analysis of fundamental char-
acteristics of the Greek mindset and how they
are revealed in the work environment.

IP | ISBN: 1-877864-39-0 | 5 1/2 x 8 1/2 | 192 PP | 1996 | PB | $22.95 | £12.99 UK

 NICHOLAS BREALEY PUBLISHING featuring INTERCULTURAL PRESS


Toll-free line for orders: 888.273.2539

Vietnam Today Learning to Think Korean


A Guide to a Nation at a Crossroads A Guide to Living and Working in Korea
Mark A. Ashwill with Thai Ngoc Diep L. Robert Kohls

In Learning to Think Korean, L. Robert Kohls


Vietnam stands at a crossroads. Located in the
provides critical insights based on personal
geographical center of Southeast Asia,
experience and explores Korean values —
Vietnam is a complex mixture of the ancient
traditional values, value changes over the past
and the modern. A Soviet-style legacy contrasts
forty years, and projected values for the early
with an emerging Western-style market
decades of the twenty-first century. Kohls is
economy. Vietnam is faced with pressing
equally insightful when it comes to discussing
political, social and economic challenges, and
the cultural patterns and practices of the work-
yet it is full of hope and potential. Here is a
place; he takes up management style, personnel
first look at Vietnam in the twenty-first century,
issues, networking and “pull,” negotiating style,
a nation undergoing rapid change and opening
persistence, key Korean business relationships,
up to the world.
and more.
Dr. Mark Ashwill paints a broad picture of
Vietnam, past and present, and explores today’s defining issues. Readers
IP | ISBN: 1-877864-87-0 | 5 1/2 x 8 1/2 | 270 PP | 2001 | PB | $35.00 | £16.99 UK
come to understand how a two-thousand-year history of foreign invasion,
occupation and war has deeply influenced the Vietnamese character. Yet the
struggle against opposition has infused the Vietnamese with a fierce spirit of
nationalism and caution in their dealings with foreigners. Building relation- Encountering the Chinese (Second Edition)
ships and trust as a prelude to doing business are critical to the Vietnamese, A Guide for Americans
whether at home or abroad.
Hu Wenzhong and Cornelius L. Grove
IP | ISBN: 1-931930-09-0 | 6 x 9 | 211 PP | 2004 | PB | $22.95 | £14.99 UK
To understand the complex culture of China is a daunting task, but
Hu Wenzhong and Cornelius Grove have risen to the challenge. They
With Respect to the Japanese provide a practical and sensitive cross-cultural analysis of Chinese culture
A Guide for Americans along with insights into how best to communicate and interact with
Chinese people. As the economic and diplomatic climate in China has
John C. Condon changed, the frequency of contact between Chinese and Americans has
increased in all areas: business, academic, scientific, professional, personal
Unexpected difficulties (and opportunities) are encountered when people and cultural. Relying on Hu’s innate knowledge of Chinese culture and
from different cultures live, work, and socialize together. This book Grove’s American perspective including his substantial experience in China,
describes the Japanese behaviors that may be encountered when Americans this is an in-formative and practical handbook for cross-cultural interaction.
interact with the Japanese, the reason(s) for the behaviors, and suggestions
for dealing with them. Readers discover what will embarrass, motivate, IP | ISBN: 1-877864-58-7 | 5 1/2 x 8 1/2 | 230 PP | 1999 | PB | $24.95 | £14.99 UK
irritate, and earn the respect of the Japanese with whom they are trying to
communicate.
Turning Bricks into Jade
IP | ISBN: 0-933662-49-1 | 5 1/2 x 8 1/2 | 110 PP | 1984 | PB | $14.95 | £9.99 UK Critical Incidents for Mutual Understanding among
Chinese and Americans
Mary Margaret Wang, Richard W. Brislin, Wie-zhong Wang,
Border Crossings:
American Interactions with Israelis David Williams and Julie Haiyan Chao

Lucy Shahar and David Kurz The Chinese are fond of using four-character
phrases, known as cheng yu, to improve their
Israeli border crossings—challenges to authority, writing style. One such idiom is pao zhuan yin
breaching of taboos, self confidence expressed yu. Translated literally, this would be “throw
in a forceful communication style—are both a bricks attract jade.” It can also express the idea of
puzzle and an attraction for many Americans. throwing out something of little value to induce
Border Crossings is the first in-depth examination a potential business partner to offer something
of the cultural differences between Americans more valuable.
and Israelis in both professional and social
The authors of Turning Bricks into Jade, a more
settings. Written for North Americans in regular
idiomatic rendering of pao zhuan yin yu, like to
contact with Israeli colleagues, clients, or friends,
think of each critical incident in this collection
Border Crossings provides an analysis of the cul-
as a brick, which, when combined with similar
ture in contrast to American culture, case studies
bricks, good sense and effort, can be used to
based on real situations, and exercises and coping
construct relationships more valuable even than jade.
strategies for Americans trying to overcome the
cultural barriers that separate them from their Israeli counterparts.
IP | ISBN: 1-877864-81-1 | 6 x 9 | 246 PP | 2000 | PB | $34.95 | £19.99 UK
IP | ISBN: 1-877864-31-5 | 6x9 | 185 PP | 1995| PB | US $25.00

NICHOLAS BREALEY PUBLISHING featuring INTERCULTURAL PRESS 


Visit us on the Web at nicholasbrealey.com and interculturalpress.com
Into Africa
Intercultural Insights
Yale Richmond and Phyllis Gestrin
Thumbs Up Australia In this thorough, lively and carefully
Hitchhiking the Outback researched book, authors Yale Richmond and
Tom Parry Phyllis Gestrin explore the complex cultures of
contemporary sub-Saharan Africa and bring
On the Road meets Down Under in this really them to life. Into Africa provides valuable
rough guide to the adventures of an English intercultural insights for those who are interested
hitchhiker and his reluctant French girlfriend in doing business or working with organizations
in the Australian Outback. Thumbs Up in sub-Saharan Africa, for professors of African
Australia is one man’s witty account of the real studies, for trainers and development assistance
Outback through encounters with eccentric professionals, and for anyone else who wishes to
characters on its dusty roads: from a yarnspin- learn more about this dynamic part of the world.
ning opal miner turned mechanic, to the
grizzled Aboriginal elder with his tales of
dreamtime, to the Dutch hitchhiker who
IP | ISBN: 1-877864-57-9 | 5 1/2 x 8 1/2 | 305 PP | 1998 | PB | $32.00 | £12.99 UK
paused at a commune 20 years ago and never
left. We see a country of opportunity and
uninhibited freedoms, of mountains and beaches Living in the USA (Sixth Edition)
and thousands of miles of nearly uninhabited wilderness and, as our travel- Alison Lanier, revised by Jef C. Davis
ers come to realize, people whose pioneer spirit is very much alive. The per-
fect antidote to the packaged outback, essential reading for anyone bound Now in its sixth edition, Living in the USA is
for the bush — or dreaming of it from an armchair. the comprehensive guide to attitudes, customs,
manners and daily life in the United States.
Tom Parry is a journalist on the Daily Mirror. He has written for Traveller, Some of the new material and significantly
France and Global Adventure. He first hitchhiked around Australia at the age revised chapters explain American cultures,
of 18. Now, he lives in London (and the Outback). the evolving American family and changing
NB | ISBN: 1-85788-390-X | 8 1/2 x 5 1/4 | 256 PP | Sept 2006 | PB | $18.50 | £9.99 UK
immigration regulations. Also included are 21st
Century issues such as the continued rise in
religious fundamentalism in the U.S. and
abroad and the tension between security and
What’s This India Business? personal liberties. Short-term visitors to the U.S.
Offshoring, Outsourcing and will find advice for surviving customs and immi-
the Global Services Revolution gration, finding an apartment, doing
Paul Davies business, obtaining health care, and navigating
the supermarket, bank and post office.
A global services revolution is taking the
IP | ISBN: 1-931930-19-8 | 6 x 9 | 264 PP | 2004 | PB | $24.95 | £12.99 UK
business world by storm, as India becomes the
world’s back office provider. From call centers
and claims processing to human resources, ac- Also by Nilda Chong: The Latin Patient, see page 14
counting and even legal operations, service jobs Latino Culture
are migrating from the West to India by the A Dynamic Force in the Changing American Workplace
thousands each year. Rich in examples and
Nilda Chong and Francia Baez
expert advice, this nuts-and-bolts guide shows
what it takes to surge ahead of market trends,
build a sustainable new business model, and un- Written for mainstream managers, supervisors,
leash the power of Indian businesspeople to gain and employees who work with Latinos, Latino
an advantage. Paul Davies takes you behind the Culture is the first book to fully explore the
scenes to show you how to select the right busi- nuances of Latino culture in the workplace.
ness partner from the myriad of Indian companies that all seem to present First-generation Latinas and successful profes-
a similar face to the West. sionals, Chong and Baez bring a profound un-
derstanding of the experience of working with
NBI | ISBN: 1-904838-00-6 | 6 1/4 x 9 1/4 | 238 PP | 2004 CL | $29.95 | £20.00 UK Latinos and working as Latinos in the United
States. The authors provide valuable insights
Also of interest: Global Call Centers, see page 23 regarding: Latino values, communication styles
and the striking differences in behavior and
experience between generations. Colorful
vignettes, real life stories and Cultural Pointers
reveal the diversity of Latino culture, illuminating differences in values,
education, country of origin and many other factors.

IP | ISBN: 1-931930-13-9 | 6 x 9 | 240 PP | 2005 | PB | $27.95 | £15.99 UK

 NICHOLAS BREALEY PUBLISHING featuring INTERCULTURAL PRESS


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The Mullah With No Legs and Other Stories Mexicans & Americans
Ari B. Siletz Cracking the Cultural Code
Available Again
Ned Crouch
“A beautiful and inspiring collection. At a time of Steeped in the richness of Mexican culture and
heightened tensions and widespread misunder- history, Ned Crouch helps us understand the
standing, The Mullah with No Legs a opens a most critical elements that determine what
window into the soul of Iran.” works and what doesn’t when Mexicans and
-Reza Aslan, author of No god but God: The Americans come together in business: our
Origins, Evolution, and Future of Islam
different views of time, of space, and our con-
struction and use of language. He debunks the
The Mullah With No Legs provides a view of
mañana stereotype and offers specific advice
Iran not often seen. Ari Siletz writes about a boy
on how to cross the cultural divide that
growing up in Iran, studying in England, a move
separates us.
to America, and his family and friends. Not
shying away from Iran’s violent upheaval or its From Guadalajara to Indianapolis, real
complex response to the West, these stories business examples and dozens of personal
deliver an antidote to the Associated Press version of Iran. Through dialogues from waiters to CEOs demonstrate
accounts of the everyday experiences of Iranian people, The Mullah With No common Mexican and American mindsets. Mexicans & Americans show
Legs shows that the world is not quite so disparate as it seems; that, in fact, how Mexicans and American gringos can work and succeed together.
there are common bonds of human-ness that connect us all. As striking
as his cross-cultural and human perspective is Siletz’s mastery of both the NB | ISBN: 1-85788-342-X | 6 x 9 | 260 PP | 2004 | PB | $22.95 | £14.99 UK
short-story form and the English language. His use of words, at once poetic
and unerring, creates images and characters memorable for their vividness
and originality. Understanding Spanish-Speaking
South Americans
IP | ISBN 1-877864-10-2 | 6x9 | 192 PP | 1992 | PB | $21.95 Bridging Hemispheres
Skye Stephenson
American Ways (Second Edition)
A Guide for Foreigners in the United States So much the same yet so different, the nine Spanish-Speaking nations of
South America are united by similar cultural themes yet differentiated by
Gary Althen ethnicity and race, degree of European immigration, geographical influ-
American Ways covers all the basic needs of the ences, and temperament.
foreign student or businessperson, from
understanding American society to making Skye Stephenson does a masterful job of weaving the dual threads of
one’s way in daily life. Gary Althen discusses Spanish political and religious history, often referred to as the sword and the
customs, cultural values, politics, education, cross, into a tapestry of cultural insights for these fascinating and diverse
religion, male/female relationships, behavior countries: personalisimo, class, gender, identity, dignity, the importance of
in public places, business, and nonverbal com- appearances, and more. These insights are then applied to the workplace as
munication. To help newcomers understand well as to personal relationships.
Americans, Althen has greatly expanded a
section on individualism and has reconceptual- IP | ISBN: 1-877864-91-9| 5 1/2 x 8 1/2 | 398 PP | 2003 | PB | $32.95 | £19.99 UK
ized his chapter “Ways of Reasoning.” Other
enhanced sections include the concept of friend-
ship, major changes in family structure and Mindsets:
values, culture shock and adjustment, the
The Role of Culture and Perception
Internet and e-mail, and additional helpful activities for learning about
American culture. in International Relations (Second Edition)
Glen Fisher
IP | ISBN: 1-877864-99-4 | 5 1/2 x 8 1/2 | 295 PP | 2002 | PB | $24.95 | £12.99 UK
Mindsets offers an insightful analysis of the roles
of culture and perceptions on the international
Good Neighbors (Second Edition) stage. An experienced Foreign Service Officer,
Communicating with the Mexicans scholar and researcher examines how these
cultural lenses filter our view of the world and
John C. Condon
our reactions to international activities. Fisher
“Rarely do books grow in importance in their subsequent editions. John writes in accessible, non-technical terms and gives
Condon’s Good Neighbors is one that increases in value for our times. both real examples and concrete suggestions for
This brief text does not deal exhaustively with all the facets of Mexican discovering the hidden forces at work in global
culture, but it does sort out and address in real depth critical historical, social, events. With an important new chapter on ethnic
and practical facets of Mexican culture, illuminating where our values and conflict, Mindsets helps us understand the deep
communication styles run afoul of each other. Rooted in solid historical fact, roots of clashes between and within nations.
Good Neighbors dissolves our assumptions about Mexico and its people Rwanda, Turkey, Iran and Iraq are just a few of
and about the U.S.A. and assists us with insights and information that can the examples of underlying conflict that need to be understood in context
make a difference in how we deal with each other.” of culture and perception.
- George Simons, Ph.D. www.diversophy.com
IP | ISBN 1-877864-54-4 | 6X9 | 213 PP | 1997 | PB | $29.95
IP | ISBN: 1-877864-53-6 | 5 1/2 x 8 1/2 | 104 PP | 1997 | PB | $20.00 | £11.99 UK
NICHOLAS BREALEY PUBLISHING featuring INTERCULTURAL PRESS 
Visit us on the Web at nicholasbrealey.com and interculturalpress.com

The Yin and Yang of American Culture Reading Between the Signs (Second Edition)
A Paradox Intercultural Communication for
Eun Y. Kim Sign Language Interpreters
Is American culture the new global culture? Anna Mindess
Eun Kim traveled extensively throughout Asia,
listening to what people had to say about “A dazzling application of the tools of intercultural
American culture, much of it negative. communication to illuminating Deaf and
But like it or not, most people also realized hearing cultures and their differences . . . This is
that American culture has been seeping into a book for everyone interested in Deaf culture.”
their lives, and that their perceptions of the — Harlan Lane, Author of When the Mind Hears
U.S. are formed largely from media portrayals and The Mask of Benevolence
and brief interactions with Americans.
Reminiscent of de Tocqueville’s perspective on Used in interpreter training programs world-
nineteenth century America, Kim’s book takes wide, Reading Between the Signs has become a
an Eastern view of our culture and places it in primary resource for students, working interp-
the context of Asian value sets. reters and other professionals. With the
collaboration of three distinguished Deaf
IP | ISBN: 1-877864-85-4 | 5 1/2 x 8 1/2 | 252 PP | 2001 | PB | $28.95 | £17.99 UK consultants, Mindess explores the implications
of cultural differences at the intersection of the Deaf and the hearing
worlds. New chapters discuss recent changes in technology and the
Our Souls to Keep profound effects on Deaf culture and interpreting. New and expanded
Black/White Relations in America sections on the multicultural communities within the Deaf world address
the values and needs of Deaf people who are Asian American, African
George Henderson American, Latino and American Indian.
“With candor, balance, and the wisdom that
comes only with experience, George Henderson Anna Mindess has worked as a sign language interpreter in business, legal,
reaches out to whites and calls us to cross the educational, medical, video relay and performing arts settings for over
racial divide. I highly recommend Our Souls to twenty-five years.
Keep for any sensitive white reader willing to
take up that challenge.” IP | ISBN: 1-931930-26-0 | 6 x 9 | 312 PP | JUNE 06 | PB | $34.95 | £19.99 UK
— Morris Dees, Southern Poverty Law Center

George Henderson offers us a personal and Reading Between the Signs Workbook
unflinching look at black/white relations in the A Cultural Guide for Sign Language
United States. Using autobiography, analysis
Students and Interpreters
and scholarship, Henderson offers a greater
understanding of racism and prejudice and Anna Mindess
challenges all to evaluate the future of race
relations in America. Written as a companion to Reading Between the Signs, this workbook is
arranged to correspond with chapters in the book and translates theory to
IP | ISBN: 1-877864-65-X | 5 1/2 x 8 1/2 | 269 PP | 1999 | PB | $29.95 | £15.99 UK practice through exercises and activities. It expands the focus of Reading
Between the Signs on two key topics in Deaf culture: the relativity of polite-
ness and the distinction between direct and indirect communication
American Cultural Patterns (Revised Edition) styles, both of which are important elements in comparing American
A Cross-Cultural Perspective Deaf and mainstream cultures. Exercises with the imaginary, tongue-
Edward C. Stewart and Milton J. Bennett incheek Miss Deaf Manners and Miss Hearing Manners allow readers to
better comprehend the sometimes puzzling differences of culturally appro-
This classic study was originally written in 1972 by Edward Stewart and priate behavior. The book also helps readers to explore their own culture
has become a seminal work in the field of intercultural relations. In this as well as the American Deaf culture in ways that reveal the differences
edition, Stewart and Milton J. Bennett focus on practical applications as between the two.
well as on those dimensions of American culture critical to understanding
the dynamics of American society. They analyze American cultural IP | ISBN: 1-931930-03-1 | 7 x 10 | 150 PP | 2003 | PB | $25.00 | £16.99 UK
patterns and values in four dimensions: Form of Activity, Form of Social
Relations, Perception of the World, and Perception of the Self.

IP | ISBN: 1-877864-01-3 | 6 x 9 288 PP | 1991 | PB | $27.50 | £14.99 UK

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Bestsellers by Craig Storti


Craig Storti directs Communicating Across Cultures, a cross-cultural training
firm. A Peace Corps veteran and trainer, he specializes in the design and
delivery of seminars in cross-cultural adjustment, repatriation and diversity.

Cross-Cultural Dialogues
Americans at Work 74 Brief Encounters with Cultural Difference
A Guide to the Can-Do People
Cross-Cultural Dialogues is a collection of brief conversations between an
Whether you work with Americans face-to-face, American and someone from another country and culture. Each dialogue
communicate with them by telephone or contains at least one breach of cultural norms, which the reader is
e-mail or interact together in a virtual team, challenged to figure out. And a challenge it is: the exchanges are so brief
Americans at Work reveals the subtle and the and innocuous that even the wariest among us is caught off guard by the
not-so-subtle aspects of American culture in dialogue’s hidden subtleties.
the workplace.
IP | ISBN: 1-877864-28-5 | 6 x 9 | 150 PP | 1994 | PB | $22.95 | £12.99 UK
Learn about straight talk, American style, and
how Americans aren’t always as direct as they
say they are. Find out why Americans are Figuring Foreigners Out
deeply conflicted about power: they crave it A Practical Guide
but hate to be caught craving it. Knowing how
Americans work with each other will help you Here is the ultimate, self-instructional cross-
predict their reactions and, more important, their expectations of you. cultural training manual. Concepts at the heart
And if you are American, you will better understand your own behavior of intercultural communication are addressed in
and be able to work more effectively with colleagues from other cultures. a step-by-step manner and include individualism
and collectivism, mono-chronic and polychronic
IP | ISBN: 1-931930-05-8 | 6 x 9 | 216 PP | 2004 | PB | $24.95 | £14.99 UK concepts of time and power distance relation-
ships in the workplace. Storti uses cross-cultural
dialogues as a sort of pre- and post-test for many
The Art of Coming Home of the ideas he introduces — inviting readers to
return to them after completing the exercises to
Expecting that home will be the way it was when you left? Are you analyze them in light of what they have learned.
instead shocked to discover that both you and home have changed?
The Art of Coming Home offers the solid advice you need to reduce the The most amazing part of Figuring Foreigners Out is its universality — it
stress of the transition experience. is neither overtly nor implicitly oriented to one culture and therefore can
be used by anyone interested in understanding people who are culturally
Veteran trainer, consultant and adventurer Craig Storti takes you step different from themselves.
by step through the reentry experience, illuminating the text with quotes
and examples from those who have gone before. Storti examines reentry IP | ISBN: 1-877864-70-6 | 7 x 9 | 150 PP | 1999 | PB | $26.95 | £14.99 UK
issues for spouses, teenagers, and young children. Whether you are a
recent returnee or are just now thinking of moving abroad, The Art of
Coming Home is a valuable resource. Old World/New World
Bridging Cultural Differences:
IP | ISBN: 1-931930-14-7 | 6 x 9 | 216 PP | 2001 | PB | $21.95 | £12.99 UK Britain, France, Germany and the U.S.

Craig Storti has once again shown us how easy


The Art of Crossing Cultures (Second Edition) it is to go far afield in our attempts to under-
stand, interact, and work successfully with
Adjusting to a new culture and getting along
people different from ourselves, this time in
with the local people are two common chal-
three Western European nations. Whether in
lenges for nearly everyone who lives and works
business or in social encounters, the Germans,
abroad. Whether in business, diplomacy,
French, British, and Americans can understand
education, or as a long-term visitor abroad,
each other better by focusing on both the
anyone can be blindsided by a lack of interna-
explicit and subtle differences among them.
tional knowledge and experience and be caught
In classic Storti style, the author provides fifty-
at a disadvantage. In this second edition of his
one cross-cultural dialogues and accompanying
best-selling The Art of Crossing Cultures, Craig
discussions that guide the reader to look care-
Storti gives voice to the cross-cultural experience
fully beneath the surface — when we are merely
and shows what it takes to encounter a new
“being ourselves”— to the fundamental differences that are often revealed
culture and succeed.
when we act according to our deepest instincts.

NB/IP | ISBN: 1-85788-296-2 | 6 x 9 | 158 PP | 2001 | PB | $17.95 | £10.99 UK IP | ISBN: 1-877864-86-2 | 6 x 9 | 288 PP | 2001 | PB | $25.95 | £15.99 UK

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Expatriate Experience
Third Culture Kids GenXpat
The Experience of Growing Up Among Worlds The Young Professional’s Guide
David C. Pollock and Ruth E. Van Reken To Making a Successful Life Abroad
Margaret Malewski
What happens to children when they are
raised outside their parents’ home country? GenXpat is the first guide written for the new
David Pollock and Ruth Van Reken explore generation of young, internationally and
the experiences of those who have become culturally mobile professionals. These young
known as “third culture kids” (TCKs) — professionals from “Generation X” — the
children who grow up or spend a significant generation most broadly defined as between
part of their childhood living abroad. Rich the ages of 24 and 39 — are more than 62
with real-life anecdotes, this is one of the first million worldwide and have their own unique
books to fully examine the nature of the TCK set of challenges. Often single and in the
experience and its effect on maturing, develop- earlier stages of their careers, GenXpats tend
ing a sense of identity, and adjusting to one’s to go into their expat experience dramatically
“passport country” upon return. unprepared and underserved.

Pollock and Van Reken offer suggestions for Wrapped up in fast-paced careers that increas-
what TCKs, parents, and sponsoring organizations can do to maximize the ingly involve travel and frequent international relocation, many young
benefits of the TCK experience — to help the TCK build a strong personal people find themselves bouncing from one exotic assignment to another
foundation, deal effectively with transition, meet educational needs and, at the cost of work/life balance, meaningful relationships and a sense of
ultimately, return home. continuity or connection. Margaret Malewski, who has lived the
“GenXpat” life, wrote GenXpat to help young professionals achieve the
NB/IP | ISBN: 1-85788-295-4 | 6 x 9 | 351 PP | 2001 | PB | $19.95 | £12.99 UK personal fulfillment they need to succeed in their international careers.

IP | ISBN: 1-931930-23-6 | 6 x 9 | 232 PP | 2005 | PB | $24.95 | £12.99 UK


The Expert Expatriate
Your Guide to Successful Relocation Abroad —
Moving, Living, Thriving Unrooted Childhoods
Memoirs of Growing Up Global
Melissa Brayer Hess and Patricia Linderman
Edited by Faith Eidse and Nina Sichel
Whether you’re the one relocating or the one
“A poignant chronicle of the diaspora of the
sending employees, Melissa Brayer Hess and
heart— and the heart’s quest and longing for
Patricia Linderman have anticipated nearly every that universal place called home.”
aspect of moving overseas. The Expert Expatriate — Ken Wells, The Wall Street Journal
is an easy-to-follow guidebook chock-full of
practical and useful suggestions on successfully A fusion of voices and deeply personal experi-
relocating overseas. ences from every corner of the globe, Unrooted
Childhoods presents a cultural mosaic of today’s
The authors, between them, have thirty-one citizens of the world. In twenty stirring
years of experience living abroad, including memoirs of childhoods spent packing, writings
eleven international moves…they are true global by both world-famous and first-time authors
nomads. Many examples and personal stories, make universal the story of growing up
culled from years of communicating and without the opportunity to ever feel rooted.
commiserating with other expatriates worldwide, are included in the
book. From language and host country sponsors to settling children and Isabel Allende, Carlos Fuentes, Pat Conroy, Pico Iyer and Ariel Dorfman
pets in a new country to special concerns such as health and security to contribute powerful and deeply personal accounts of mobile childhoods
returning home — all the bases of overseas relocation are covered. and the cultural experiences they engender. The memoirs touch on both
the benefits and the difficulties of growing up in the ever changing
NB | ISBN: 1-85788-320-9 | 6 x 9 | 288 PP | 2002 | PB | $19.95 | £14.99 UK landscape of diplomatic, military and other expatriate communities.

NB/IP | ISBN: 1-85788-338-1 | 6 x 9 | 330 PP | 2003 | PB | $23.95 | £14.99 UK


Where in the World Are You Going?
Judith M. Blohm

IP | ISBN: 1-877864-44-7 | 8 1/2 x 11 | 64 PP | 1996 | PB | $12.95 | £8.50 UK

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Intercultural Marriage (Second Edition)


Promises & Pitfalls
Dugan Romano
When in Rome or Rio or Riyadh . . .
Cultural Q & As for Successful Business Behavior Author Dugan Romano examines the impact
Around the World of cultural differences on marriage and offers
Gwyneth Olofsson practical guidelines on how to deal with the
complexities and problems involved. She
In the course of 16 years of cultural consulting, identifies nineteen “troublespots” in such
Gwyneth Olofsson has received thousands marriages, points at which cultural differences
of letters, faxes and e-mails asking for advice raise issues and create problems that are either
on deciphering the confusing customs of not present or are less severe in monocultural
colleagues and customers from other cultures. marriages. These troublespots range from
The result is a comprehensive selection of everyday basics like food, finances, sex and
those queries and her insightful replies. She has politics to such topics as male/female roles,
chosen the topics best related to the 33 countries class and religion.
with the largest gross domestic product — those
in which business is likely to be done. IP | ISBN: 1-931930-33-3 | 6 x 9 | 244 PP | 2001 | PB | $19.95 | £10.99 UK

Host Family Survival Kit (Second Edition)


IP | ISBN: 1-931930-06-6 | 6 x 9 | 360 PP | 2004 | PB | $35.00 | £15.99 UK Nancy King and Ken Huff

The Host Family Survival Kit brings to life the


Survival Kit for Overseas Living For Americans joys and challenges of being a host family.
Planning to Live and Work Abroad (Fourth Edition) Nancy King and Ken Huff provide a complete
L. Robert Kohls overview of hosting. They thoroughly explore
the experience from start to finish including
With over 300,000 copies in print, Survival Kit for Overseas Living remains everything from arrival and settling in, to
one of the most popular books ever published on an intercultural subject. culture shock and how to handle the holidays.
It provides the reader with straight forward information on the challenges This book will be welcomed by veteran host
of moving to a new country and the tools needed to overcome obstacles. families as well as those contemplating hosting
Written in a fast-paced format with do-it-yourself instructions, Kohls for the first time.
unravels the mysteries of culture and reveals the specific skills that help
visitors succeed in their new environment.

NB/IP | ISBN: 1-85788-292-X | 6 x 9 | 204 PP | 2001 | PB | $19.95 | £12.99 UK


IP | ISBN: 1-877864-37-4 | 5 1/2 x 8 1/2 | 215 PP | 1997 | PB | $19.95 | £9.99 UK

The New American Expat


Thriving and Surviving Overseas in the Post 9/11 World Exchange Student Survival Kit Revised Edition
William Russell Melton Bettina Hansel and AFS

The New American Expat is the first book to The Exchange Student Survival Kit has become the essential guide for young
show Americans how to be safe and secure as people traveling abroad, helping them better understand the unique experi-
well as successful in their overseas assignments. ence of international exchange programs and avoid common problems that
Here is a clear plan for thriving in the experience may occur in the course of their adjustment to a new culture, a new family,
— with tips on how to find a job, negotiate a a new school and a new community. Based on her years of professional
compensation package and set up a new home involvement with AFS Intercultural Programs, Dr. Hansel has filled the
base. Chock-full of checklists and practical book with examples taken from the experiences of dozens of exchange
advice, Melton also discusses how to reintegrate students from a broad spectrum of cultures. The Exchange Student Survival
back home at the end of a long foreign Kit is the first thing to pack for students going abroad!
assignment.
IP | ISBN: 1-877864-17-X | 6 x 9 | 122 PP | 1993 | PB | $18.95 | £10.99 UK

Moving Your Family Overseas


IP | ISBN: 1-931930-24-4 | 6 x 9 | 248 PP | 2005 | PB | $24.95 | £14.99 UK
Rosalind Kalb and Penelope Welch

IP | ISBN: 1-877864-14-5 | 5 1/2 x 8 1/2 | 135 PP | 1992 | PB | $22.95 | £11.99

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Understanding Culture
Exploring Culture Culture from the Inside Out
Exercises, Stories and Synthetic Cultures Travel and Meet Yourself
Gert Jan Hofstede, Paul B. Pedersen and Geert Hofstede Alan Cornes

This unique training book contains an In this innovative approach to understanding


abundance of exercises, dialogues, stories and culture and succeeding in business abroad,
simulations that put Geert Hofstede’s five Alan Cornes shows how our psychological
dimensions of culture into action. Synthetic make-up plays a fundamental part in encoun-
cultures are the ten “pure” cultural types tering a new city, a new culture, a new
derived from the extremes of the five environment. Culture from the Inside Out
dimensions: power distance, collectivism versus takes readers on a deeply personal journey to
individualism, femininity versus masculinity, discover the first people we meet when stepping
uncertainty avoidance, and long-term versus on foreign shores: ourselves. Cornes shows us
short-term orientation. Exploring Culture is how to learn culture — our own and others
an outstanding resource for trainers and — from the inside out.
educators and an excellent partner to Hofstede’s popular Cultures and
Organizations.
IP | ISBN: 1-931930-04-X | 6 x 9 | 208 PP | 2004 | PB | $24.95 | £14.99
IP | ISBN: 1-877864-90-0 | 7 x 9 | 264 PP | 2002 | PB | $34.95 | £25.00

Understanding Cultural Differences


Basic Concepts of Intercultural Communication Germans, French and Americans
Selected Readings
Edward T. Hall and Mildred Reed Hall
Edited by Milton J. Bennett
In this era of global trade it is imperative for businesspeople to learn to
The ideas in Basic Concepts form the building blocks of intercultural deal more effectively with their major trade partners and to improve their
communication. Bennett has selected the articles carefully and ordered per-formance overseas. Understanding Cultural Differences will help them
them in developmental sequence with the goal of generating a coherent maximize the productivity of their most valuable asset — their personnel
conceptual picture. — and will help them better understand the building blocks of German,
French and American cultures so that the collaboration and communication
IP | ISBN: 1-877864-62-5 | 6 x 9 | 270 PP | 1998 | PB | $29.95 | £16.99 involved in their business relations become more manageable.

IP | ISBN: 1-877864-07-2 | 6 x 9 | 208 PP | 1989 | PB | $25.95 | £12.99


Cultural Intelligence
A Guide to Working with People from Other Cultures
Brooks Peterson Culture and the Clinical Encounter
An Intercultural Sensitizer for the Heath Professions
Packed with dozens of engaging stories, case
Rena C. Gropper
studies and humorous con-temporary
cartoons, Cultural Intelligence is the perfect IP | ISBN: 1-877864-43-9 | 6 x 9 | 184 PP | 1996 | PB | $27.50 | £14.99
antidote for overcoming cross-cultural differ-
ences, improving workplace communication
and building solid business relationships. The Latino Patient
Using a set of twenty business-oriented
A Cultural Guide for Health Care Providers
dimensions, Dr. Peterson helps you examine
your own cultural style and determine that of Nilda Chong
others in six vital areas: management, strategy,
planning, personnel, communication and The Latino Patient provides an in-depth exploration of Latino diversity;
reasoning. relevant cultural values; health status, beliefs and practices; and effective
communication strategies. Nilda Chong has developed an original,
IP | ISBN: 1-931930-00-7 | 6 x 9 | 250 PP | 2004 | PB | $23.95 | £12.99 practice-oriented model that leads the health practitioner from greeting
the patient to ultimately negotiating treatment. It is a provocative book
that should be high-priority reading for primary care physicians, nurses,
nurse practitioners, physician’s assistants, therapists, clinical psychologists,
social workers, and other clinicians.

IP | ISBN: 1-877864-95-1 | 6 x 9 | 250 PP | 2002 | PB | $35.00 | £19.99

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Bestselling Books by Richard Lewis


Richard D. Lewis is the chairman
of Richard Lewis Communications,
an international institute for cross-
cultural and language training with The Cultural Imperative
offices in more than a dozen Global Trends in the 21st Century
countries. He lectures and consults
Will the tidal wave of globalization lead us
worldwide with clients that include to a bland and uniform cultural landscape
Mercedes-Benz, Nokia, Rolls Royce, dominated by a unified cultural perspective?
Will cultural imperialism triumph in the
Volvo, Deutsche Bank and Unilever.
twenty-first century? In The Cultural Imperative,
Richard D. Lewis explores these questions and
proposes his thesis in this sweeping new book
that examines the forces that keep us from
When Cultures Collide (Third Edition) taking off our “cultural spectacles” and explains
Leading Across Cultures how cultural traits are too deeply embedded to
be homogenized, as predicted by so many others.
“An authoritative roadmap to navigating the This is the cultural imperative.
world’s economy.”
— The Wall Street Journal One of the highlights of the book is Lewis’ explorations of “cultural black
holes” — cultural aspects that hold such power that they figuratively
Capturing the rising influence of culture
suck in and obliterate any and all rational arguments or other cultural
and the seismic changes throughout many
value sets. Lewis’ Post-9/11 Epilogue adds more than his perspective on
regions of the world, cross-cultural expert and
the current rise of extremism and terrorism. Nor does he let the West off
international businessman Richard Lewis has
the hook in his discussion, he reminds us of our cultural myopia and
significantly broadened the scope of his
insensitivity, a fitting end to a book on cultural intransigency.
seminal work on global business and communi-
cation. Now covering more than 60 countries IP | ISBN: 1-877864-98-6 | 6 x 9 | 364 PP | 2002 CL $29.95 | £19.99 UK
and every major region in the world, this
thoroughly updated and expanded 3rd edition of When Cultures Collide
continues to break new ground. Building on his powerful LMR model,
Lewis gives leaders and managers practical strategies to embrace differences
and work successfully across an increasingly diverse business culture. Finland, Cultural Lone Wolf
NBI | ISBN: 1-904838-02-2 | 7 X 9 1/4 | 624 PP | 2005 | PB | $35.00 | £19.99 UK Finland, Cultural Lone Wolf is the story of
an accomplished nation and her extraordinary
people. Pursuing a “Lone Wolf ” policy,
Finland raised itself from a struggling, war-
battered state in 1945 to one of the most
developed countries in the world.

The exponential rise of Nokia from tire and


timbers to leading the world’s telecommunica-
tion industry is indicative of the Finns and their
characteristic business style.

These remarkable people speak a language


unique in its origins and have kept their
cultural identity intact despite the influences of powerful neighbors,
Sweden and Russia.

IP | ISBN: 1-931930-18-X | 6 x 9 | 224 PP | 2004 | PB | $24.95 | £15.99 UK

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Training & Education


Communication Highwire
everaging the Power of Diverse Communication Styles Developing Intercultural Awareness (Second Edition)
Dianne Hofner Saphiere, Barbara Kappler Mikk A Cross-Cultural Training Handbook
and Basma Ibrahim deVries L. Robert Kohls and John M. Knight

Step right up to the exciting three-ring circus “A superb basic guide to cross-cultural training. Kohls and Knight provide
of Communication Styles . . . No matter an excellent resource to the international trainer seeking general training
where we live or what we do, we deal with tools or looking toward an expanded repertoire.”
people using a wide variety of communication — Nancy Hartney, NAFSA Newsletter
styles every day. At work, in the marketplace
and at home, diversity in communication This basic guide to cross-cultural training contains simulation games, case
styles presents rich opportunities, yet too often studies, icebreakers, and other training activities, provided as “resources.”
people misunderstand each other. Communica- In addition, the authors have mapped out one- and two-day workshops
tion Highwire is an important breakthrough for for those looking for a preplanned program.
managers, team leaders, community leaders,
educators, trainers and facilitators as they help Developing Intercultural Awareness will be valuable for anyone wishing to
individuals and teams overcome frustration, expand his or her general training or teaching repertoire.
prevent mistakes and save time and money. World-class intercultural
IP | ISBN: 1-877864-13-7 | 6 x 9 | 158 PP | 1994 | PB | $25.95 | £14.99 UK
trainers and educators share their strategies and techniques — and most
importantly, their tools — to leverage diversity in the modern world.

IP | ISBN: 1-931930-15-5 | 7 x 9 1/4 | 304 PP | 2002 | PB | $34.95 | £19.99 UK Experiential Activities for Intercultural Learning
Edited by H. Ned Seelye
52 Activities for Exploring Values Differences Experiential Activities for Intercultural Learning brings together a collection
Donna M. Stringer and Patricia A. Cassiday of thirty-two activities designed to augment the resources and expand the
repertoire of trainers and educators concerned with intercultural learning.
Finally, an entire manual of activities devoted They focus especially on the development of cultural awareness and cross-
to values exploration. Donna Stringer and cultural sensitivity and include simulations, case studies, role plays, critical
Patricia Cassiday are experienced intercultural incidents, and additional individual and group exercises.
trainers, who are fully aware of the ever- IP | ISBN: 1-877864-33-1 | 7 x 10 | 248 PP | 1996 | PB | $34.95 | £19.99 UK
expanding demand for more quality activities
for a wide variety of venues. Values exercises
can help fill the bill and working with values
is bound to stimulate discussion. Intercultural Sourcebook, Vols. 1 and 2
Cross-Cultural Training Methods
The authors have written and adapted sound, Sandra M. Fowlerr and Monica G. Mumford
ready-to-use activities for settings where the
exploration of value differences would be Both trainers and educators will find the
beneficial: the workplace, the classroom, human resources programs, ESL resources in these two volumes essential for
classes, corporate diversity training and others. The directions for the activi- bringing real-world experience into the cross-
ties are easy to follow, and the worksheets can be photocopied and used cultural learning equation. Volume 1 provides
without special permission. There is something for everyone in this book: a framework for conceptualizing training
those who like hands-on, practical activities; those who prefer experiential methods and applying them in one’s work.
exercises; and those who learn best if they can reflect on ideas. Volume 2 brings together the most compre-
hensive collection of training methods and
IP | ISBN: 1-877864-96-X | 8 1/2 x 11 | 264 PP | 2002 | PB | $49.95 | £29.95 UK exercises used by top trainers: self-awareness
inventories, videotapes, small group exercises,
area studies, the use of cross cultural
dialogues, and visual imagery.
Training Know-How for Cross-Cultural
and Diversity Trainers
Volume 1
Robert Kohls and Herbert L. Brussow
IP | ISBN: 1-877864-29-3 | 7 x 10 | 248 PP | 1995 | PB | $35.00 | £19.99 UK
IP | ISBN: 1-877493-04-2 | 8 x 10 | 222 PP | 1995 | PB | $29.95 | £20.99 UK
Volume 2
IP | ISBN: 1-877864-64-1 | 7 x 10 | 384 PP | 1999 | PB | $35.95 | £19.99 UK

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Games & Simulations


BARNGA, 25th Anniversary Edition (PB Original) Randömia Balloon Factory
A Simulation Game on Cultural Clashes A Unique Simulation for Working
across the Cultural Divide
Sivasailam “Thiagi” Thiagarajan with Raja Thiagarajan
Cornelius Grove and Willa Hallowell
Revised and expanded for its 25th
Anniversary, Barnga is the classic simulation In this unique simulation, a group of trainers
game on cultural clashes. Participants experience representing a toy and game company from
the shock of realizing that despite their good Richland (a wealthy and powerful Western
intentions and the many similarities amongst country) travel to Randömia, a traditional
themselves, people interpret things differently non-Western country, to train the Randömians
from one another, especially people from differ- in techniques for improving product quality
ent cultures. Players learn that they must under- and productivity. One unique feature is that
stand and reconcile these differences if they want the Richlanders — composed of some mixture
to function effectively in a cross-cultural group. of U.S. American, Anglo-Canadian, British,
Irish, German, Dutch, Belgian, Scandinavian,
Dr. Sivasailam “Thiagi” Thiagarajan is the Resident Mad Scientist at The Australian, or New Zealander participants —
Thiagi Group, an organization with the mission of helping people improve play themselves. They receive no cultural rules, unlike the Randömians,
their performance effectively and enjoyably. who are given specific rules on how to behave. This feature lends authentic-
ity to the simulation.
IP | ISBN: 1-931930-30-9 | 7 x 9 1/4 | 136 PP | 2006 | PB | $35.00 | £20.00 UK
Randömia simulates a realistic business-related problem that many
Western managers and trainers experience when they interact with
Ecotonos (Second Edition) people who have different value-driven behaviors. It is designed for 15
A Multicultural Problem-Solving Simulation to 35 participants and takes approximately three hours. Balloons for the
Nipporica Associates and Dianne Hofner Saphiere simulation must be purchased separately.

IP | ISBN: 1-877864-92-7 | 8 1/2 x 11 | 130 PP | 2001 3-ring Binder $75.00 | £50.00 UK


Ecotonos is a tool for engaging in problem
solving and decision making in diverse groups.
Methods and processes of decision making are An Alien Among Us
examined in four contexts: monocultural A Diversity Game
groups, multicultural groups, groups where
one culture is in the majority, and groups Richard B. Powers
evenly balanced in cultural representation. Whom would you pick to represent Earth on
Participants enhance their understanding of an interplanetary cultural research mission?
the impact of culture on communication, From a list of twelve candidates, players must
decision making and problem solving, and select six to join the mission. The selection
they develop skills in interacting effectively in process involves acquiring information about
multicultural teams. the candidates and fully engages participants as
they play against a group of experts who have
Ecotonos is a flexible simulation that can be all the candidate data. Participants come to
used several times with the same audience for different purposes or to understand that differences and diversity are
assess progress, and each time participants will have a different experience. not synonymous with problems and difficulties
The simulation requires at least three hours and from one to three but rather can enrich human experience.
facilitators to work with groups ranging in size from eight to eight
An Alien Among Us is designed to be flexible so that facilitators can
hundred. The package includes three sets of culture name buttons, thirty
substitute real-life situations for the interplanetary mission. For example,
sets of color-coded cultural rule cards, case studies, tasks, and a
participants could select six junior executives for a company’s overseas train-
facilitator’s manual.
ing program, or six police officers to work in multiethnic teams.
IP | ISBN: 1-877864-94-3 | 1997 | Boxed $195.00 | £120.00 UK
Alien requires a minimum of nine players, ages 14 to adult and it takes
approximately ninety minutes to play and debrief. The manual is printed
on 8.5 x 11 paper for ease of photocopying.

IP | ISBN: 1-877864-74-9 | 8 1/2 x 11 | 41 PP | 2001 | PB | $29.95 | £19.99 UK

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Videos
Cold Water The Aliens
Noriko Ogami, Manual by Louis Meucci Being a Foreign Student
Filmed by Iga Czarnawska
Cold Water is about cross-cultural adaptation and culture shock. It is about
diving into a new culture and having it feel, as one foreign student puts it, Produced by The International Office, Dartmouth College
like a “plunge into cold water.”
Filmed at Dartmouth College and made up of excerpts from interviews
Twelve Boston University foreign students share their perceptions of their with Dartmouth International students. The Aliens is typical of the
experiences in the U.S. as each of them (plus one American student and experience of all university international students during their first
three specialists in cross-cultural relations) is interviewed about living and months in the U.S. The Aliens is divided into seven parts, with excerpts
studying in a new culture. The initial focus is on the arrival and immediate from extensive interviews with six students from Trinidad/Tobago,
post-arrival period and the culture shock which, for most of the inter- Kenya, Singapore, Poland, India, and India/Singapore.
viewees, follows on its heels. It becomes clear that central to the problems
encountered are major differences in values and behaviors between the • The “How Are You?” Question: Why do Americans ask you how
foreign students and the Americans they meet. These are discussed with you are, then not wait to hear the answer?
striking insights by both the students and the specialists and cover a range
of basic characteristics of American culture: openness/directness, privacy, • Aliens and Higher Education: Why are Americans first-year college
attitudes toward time, friendship patterns, informality, and competitiveness. students unsure about what they want to study? What is a “liberal
education”?
Cold Water is an excellent resource for any program wishing to help its
• Aliens Study: How can I make sense of American insistence on
participants better understand the cross-cultural adjustment process and
student professor interaction, cumulative testing, high-tech
the experience of being a foreigner in the United States. Useful in foreign
everything, and dropping or adding courses all the time?
student, refugee, and teaching assistant orientation programs; briefings
for Americans dealing with foreign students; and orientation for exchange
• Aliens Make Friends: Why do Americans seem so friendly yet so
students.
difficult to get close to? They are so private!
IP | 48 minutes | 1987 | Formats: VHS or DVD | $175.00
• Those Alien Cultures: Why are Americans so ignorant about the rest
of the planet?
Cultural Diversity
• Delegates from Outer Space: Who am I? Must I always be an
At the Heart of Bull
“ambassador” of my country?
Produced by Bull HN Information Systems
• Staying an Alien: Why can’t I just be myself?
Cultural diversity is a business reality. The ability to build bridges between
people from different countries and with different ethnic backgrounds is an The Aliens can be used in its entirety or in sections. The recommended
important business function. teaching time is approximately 60 minutes for the entire video.

Cultural Diversity, the video, is designed to inform and assist people in IP | 35 minutes | 2001 | Formats: VHS or DVD; closed caption | $175.00
dealing with ethnic and cultural diversity in the workplace. It will be useful
for any company operating globally. It is also recommended for business
school courses on global management.

Originally developed by the Human Resources and Communication


groups of Bull HN Information Systems, Inc., the video focuses specifically
on cultural differences between French and Americans as seen from the
perspective of Bull employees. It is a candid, fast-paced look at how
employees from both cultures perceive themselves, one another, and the
world around them.

IP | 28 minutes | 1992 | Formats: VHS or DVD $240.00

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Writing & Words


Your Writing Coach:
From Plot to Pitch to Publication G
M I N
H C O
Jurgen Wolff F O R
T
Much Ado about English:
Up and Down the Bizarre Byways
Written by a highly successful author with vast of a Fascinating Language G
M I N
experience in many different kinds of writing T H C O
- feature films, television, radio, books, news- Richard Watson Todd F O R
papers, plays, with writing credits from Holly-
wood to the BBC, Your Writing Coach shows all Whether you are interested in euphemisms,
aspiring writers how to overcome fear, get past metaphors or modegreens, double negatives or
excuses, and start writing! With practical advice auto-antonyms, Much Ado About English is a
on developing your niche, your writing style tantalizing taste of the lighter side of language.
and your creativity, Jurgen Wolff provides all the Learn the origins of common words and the
strategies needed to become a full time writer and changes they have made over centuries of usage.
build a successful career. And he reveals secrets Figure out why spelling and pronunciation don’t
of marketing yourself and your work, and the always match up, and see how “silly” came to
tremendous opportunities in the New Media for have seven different meanings! Stroll through the
writers smart enough to find them. vast landscape of the English language, wander
down its illogical, peculiar and idiosyncratic
Jurgen Wolff is a writer and teacher. He is the author of five books as well byways, and enjoy a hugely entertaining treat!
as a dozen plays. His film credits include: “Midnight Man” (Showtime), “The
Real Howard Spitz,” TV pilots including “The Secret Life of Thomas B (HBO)
and episodes: “Relic Hunter,” “Benson,” “ Family Ties,” “The Love Boat,” and Richard Watson Todd was raised in England, and holds an advanced degree in
many, many more. His most recent work was collaboration on the hit TV series Teaching English as a Foreign Language. He has consulted to the World Bank
“LOST.” He has consulted to TV companies around the world and written for and the Thai Ministry of Education, is the author of seven books, and now lives
newspapers from The LA Times to The Times in London. in Bangkok.

N B I | I S B N : 1 - 8 5 7 8 8 - 3 6 7 - 5 | 2 4 0 P P | M AY 0 7 | $ 1 9 . 9 5 | £ 9 . 9 9 U K N B I | I S B N : 1 - 8 5 7 8 8 - 3 7 2 - 1 | 1 5 6 P P | M AY 0 7 | $ 1 6 . 9 5 | £ 9 . 9 9 U K

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Business & Management


Leadership & Strategy
A Strategy + Business Best Book of 2006
Next to Me The Growth Gamble
Luck, Leadership and Living with Parkinson’s When Leaders Should Bet Big On New Business
David Jones, Chairman of NEXT; Foreword by Philip Green And How They Can Avoid Expensive Failures
Andrew Campbell and Robert Park; Foreword by Gary Hamel
“David Jones’ story offers anyone living with
Parkinson’s the optimism and hope that great “A timely and valuable contribution to our under-
achievements — in business and in life — are standing of the challenges of birthing new
still possible.” businesses…a wealth of deep insights, practical
— Michael J. Fox advice, and meritorious admonition. I have no
doubt that this thoroughly researched and care-
Next to Me is the story of one man’s unstoppable fully argued book can help your company
determination in the face of personal and gamble more wisely on growth.”
corporate crisis. Jones takes us behind the — from the Foreword by Gary Hamel,
scenes of late night deals and boardroom co-author of Competing for the Future
battles in a fast-moving narrative packed with
anecdotes, jokes and moving insights. The received wisdom is to try harder, to be
more innovative, to take more risk — and
David Jones tells the inside story of the astound- almost every company tries. There is only a
ing turnaround which saw the NEXT stock market valuation increase from tiny percentage of management teams who settle
£25 million to £3.5 billion under his leadership. Here he talks for the first for sticking to their core businesses and declining gracefully as the
time about his battle with Parkinson’s Disease, diagnosed when he was only business matures. But the received wisdom is wrong. At least 90% of
in his 30s, but kept a secret from everyone except his close family for many attempts fail. This book gives managers an alternative. Instead of investing
years. He reflects on living with Parkinson’s and reveals his own inspira- heavily in searching for and experimenting with new growth areas, in
tional way of meeting the challenge. David Jones’ story will leave the reader developing an innovative culture or in building processes for nurturing new
feeling that life is there for the taking, no matter how great the obstacles. ventures, Campbell advises managers how to be far more selective and to
invest in a new business only when the opportunity has a high enough
NB | ISBN: 1-85788-357-8 | 6 x 9 | 288 PP | 2006 CL $29.95 | £18.00 UK probability of success.

NB | ISBN: 1-90483-804-9 | 6 x 9 | 321 PP | 2005 CL | $34.95 | £20.00 UK

Nelson’s Way
Leadership Lessons from the Great Commander Thin on Top
Why Corporate Governance Matters & How to Measure,
Stephanie Jones and Jonathan Gosling; Foreword by N.A.M. Rodger
Manage, and Improve Board Performance
Widely admired as a celebrated and effective Bob Garratt, Foreword by Robert A.G. Monks
leader, Lord Nelson’s dynamic approach to
leadership and management is translated here Taking readers behind the boardroom door,
with practical and contemporary insights for Thin On Top demystifies the role of the CEO.
today’s managers. In Nelson’s Way, Stephanie The author debunks the three most widely
Jones and Jonathan Gosling explain how held organizational myths about the limits of
Nelson embodies a special brand of leader. openness and personal power and lays out a
Always visible, he bravely led from the front, system for measuring and managing a new set
sharing all the risks, whatever the personal of competencies for the board, its directors, and
sacrifice and debilitating wounds, to achieve the company. In this wake-up call to executives,
glorious conquests. A participative leader government regulators and investors, Garratt
rather than a directive leader, sharing the advocates a back-to-basics approach based on
excitement and initiative of command, he the value of good governance — accountability,
nevertheless bore final responsibility. A manager as well as an inspiring honesty and transparency to owners. This book
leader, he was concerned about every ship and every seaman, as well as can help to break the cycle of corporate
honor and glory. Prepared to die for the cause, he was a leadership legend misdeeds, professionalize directing, reduce
in his lifetime. corruption and ultimately ensure a civil society.

NB | ISBN: 1-85788-371-3 | 6 x 9 | 224 PP | 2006 | PB | $24.95 | £12.99 UK NB | ISBN: 1-85788-319-5 | 6 x 9 | 256 PP | 2003 CL | $27.00 | £19.99 UK

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Business & Management


Speed Lead: Faster, Simpler Ways to Manage People, Global Diversity:
Projects and Teams in Complex Companies Winning Customers and
Engaging Employees within World Markets
Kevan Hall
Ernest Gundling, Anita Zanchettin and Aperian Global
“We all want our companies to be faster, simpler
and easier to run. This refreshing blend of chal- Mastering global business requires that leaders
lenging ideas and practical tools shows us how.” and managers understand the differences that
Karl Kahofer, Group President Rubbermaid exist within countries as well as between them.
Drawing on the authors’ years of experience in
Old-fashioned skills are too expensive and too country, Global Diversity presents the key cultur-
slow to use in complex companies. Speed Lead al variables relevant in 8 major markets: China,
distills the experience of more than 35,000 Egypt, India, Japan, Mexico, Russia, UK and
people in over 200 of the world’s leading com- US. Each country is explored in depth,
panies. The resulting radical view has enabled specifically its cultures within cultures, and
organizations to unravel the spaghetti of com- recommendations are made for realizing local
plexity, reduce project cycle times, and curb the market opportunities. A six-step plan for devel-
costs of unnecessary travel. oping an effective diversity strategy leverages the
true variety that exists within each country.
Kevan Hall is the founder and CEO of Global Integration Ltd, with clients such
as Microsoft, Nokia, JP Morgan, and GlaxoSmithKline. Dr. Ernest Gundling is co-President and Anita Zanchettin is Director, Global
Inclusion for Aperian Global, the largest privately held intercultural manage-
NB | ISBN: 1-85788-374-8 | 224 PP | JAN 07 | $29.95 | UK 20.00 ment consulting firm, born out of the merger of Meridian Resources Associates,
Inc. and Eaton Consulting Group.

The Cultural Advantage (PB Original) NBI | ISBN: 1-904838-09-X | 300 PP | OCT 06 | $35.00 | £20.00 UK
A New Model for Succeeding with Global Teams
Mijnd Huijser The Cult of the Luxury Brand:
Inside Asia’s Love Affair with Luxury
The Cultural Advantage introduces a powerful Radha Chadha and Paul Husband
new tool for international companies to over-
come the obstacles inherent in global teams and The Cult of the Luxury Brand explores how and
shows how to convert tensions in corporate cul- why an amazing “luxeplosion” is rocking Asia,
ture to sources of energy, leveraging the advan- sweeping up not just the glitzy upper crust, but
tage of culture for best results. The insights are secretaries clutching their Burberry bags and
applicable to a wide variety of groups, helping junior executives sporting Rolex watches. World-
achieve better results on a national level, an orga- leading retail consultants draw on over 150
nizational level and even a small unit level when interviews with industry experts, market studies
differing cultures exist. in 10 countries, and the authors’ collective
experience all across Asia. It demonstrates how
the continent’s massive economic and social
transformation is dismantling centuries-old ways
IP | ISBN: 1-931930-28-7 | 6 x 9 | 168 PP | 2006 | PB | $27.95 | £14.99 UK of defining one’s place in society.

When Cultures Collide (Third Edition) Radha Chadha is one of Asia’s leading marketing experts. Chadha Strategy
Leading Across Cultures Consulting in Hong Kong (www.chadha-strategy.com) advises companies
operating in Asia on all areas relating to brand.
Richard Lewis
Now covering more than 60 countries and every Paul Husband is a leading retail center planning and development consultant.
major region in the world, this thoroughly Husband Retail Consulting meets the demands of Asian developers for world-
updated and expanded 3rd edition of When standard retail (visit www.husband-retail.com).
Cultures Collide continues to break new ground.
Building on his powerful LMR model, Lewis NBI | ISBN: 1-904838-05-7 | 300 PP | JAN 07 | $35.00 | £20.00 UK
gives leaders and managers practical strategies to
embrace differences and work successfully across
an increasingly diverse business culture.
The Book of Five Rings for Executives
Musashi’s Classic Book of Competitive Tactics
See page 15 for more titles by Richard Lewis
Donald G. Krause

NBI | ISBN: 1-904838-02-2 | 7 X 9 1/4 | 624 PP | 2005 | PB | $35.00 | £19.99 UK NB | ISBN: 1-85788-133-8 | 5 1/2 x 8 1/2 | 165 PP | 2001 | PB | $14.95 | £8.99 UK

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Coaching the Team at Work
David Clutterbuck ming
Forthco
Written by a leading consultant and author of
Coaching Across Cultures
nearly 50 books, Coaching the Team At Work Leveraging Cultural Diversity for Global Success
bridges the gap between what is known about Philippe Rosinski
team learning and coaching and the practical
experience of managers and team coaches. Even “…a rich read for anyone who wants to coach,
in organizations that have made strides towards whether professionally or inside a multinational
becoming coaching cultures, the focus has been corporation. This book is a synthesis of models
on the individual, often the executive, and not and wisdom.”
the team. Coaching The Team at Work is filled — D J Mitsch, President The Pyramid Resource
with international case studies from a wide range Group, Inc., past President of International
of organizations. David Clutterbuck shows how Coach Federation
team coaching can be made a sustainable, auto-
matic process in any organization and how Coaching and intercultural communication
transformative the process can be. have coexisted as separate, parallel disciplines,
missing opportunities for cross-fertilization
Dr. David Clutterbuck is senior partner at Clutterbuck Associates, a leading and growth. Author Philippe Rosinski has woven
international consultancy in coaching and mentoring. Co-founder of the the two disciplines together into a coherent
European Mentoring Center he is visiting professor at Sheffield Hallam and accessible whole in Coaching Across
University’s Mentoring and Coaching Research Group. Cultures, the first book to join together the fields of executive, team, and
personal coaching with cross-cultural communication. It is filled with
NBI | ISBN: 1-904838-08-1 | 256 PP | APRIL 07 | $35.00 | £19.99 UK intriguing examples from multinational companies, and includes coaching
tools with exercises that put into practice the cultural concepts presented.
Conflict across Cultures
A Unique Experience of Bridging Differences This book will help you become aware of your own national and
corporate cultural orientations and how they affect the way you coach.
Michelle LeBaron and Venashri Pillay You will acquire vocabulary to pinpoint specific cultural differences
between you and your coachees, and learn strategies for benefitting from
Cultural differences among members of a these differences.
group, be it a multinational business team or a
multinational family, are frequently the source NB | ISBN: 1-85788-301-2 | 6 x 9 | 364 PP | 2003 | PB | $35.00 | £19.99 UK
of misunderstanding and conflict. Using stories
from a variety of cultures to illustrate techniques Also of interest: Coaching for Performance, see page 26
for resolving or at least reducing culture-inspired
conflicts, LeBaron, Pillay and contributors from
around the globe demystifiy the intricate and Breaking Through Culture Shock
important relationships between conflict and
What You Need to Succeed in International Business
culture. The authors describe processes and
identify the tools and skills that make for Elisabeth Marx
successful conflict resolution. The stories, which
are at the heart of the book, are from a variety “This visionary piece of work is both profound and practical.”
of cultures and geographic locations and have application for groups in all — Dean O’Hare, Chairman and CEO, Chubb Corporation
kinds of settings.
When U.S. managers succeed in only 50 percent of their global assign-
IP | ISBN: 1-931930-22-8 | 6 x 9 | 224 PP | 2006 | PB | $29.95 | £14.99 UK ments, what makes some more international than others? Breaking
Through Culture Shock clearly demonstrates that the ability to adapt to
The Cultural Imperative people with different motivations, behaviors, and ways of making decisions
is what separates those who succeed and those who fail — whether working
Global Trends in the 21st Century
as part of a cyberspace team or on long-term assignment in another country.
Richard D. Lewis
The experiences of over 200 international managers and in-depth interviews
Will the tidal wave of globalization lead us to a with such global business leaders as Edward Dolman of Christies and Peter
bland and uniform cultural landscape dominated Job of Reuters show how to successfully manage the culture shock triangle:
by a unified cultural perspective? Will cultural the emotional side, the thinking side, and the social side. Marx profiles the
imperialism triumph in the twenty-first century? characteristics of some of the world’s major business cultures — including
In The Cultural Imperative, Richard D. Lewis Germany, France, China, and the UK— to offer positive and practical
explores these questions and proposes his the- advice to both organizations and individuals who want to succeed.
sis in this sweeping book that examines the
forces that keep us from taking off our “cultural NB | ISBN: 1-85788-221-0 | 6 x 9 | 258 PP | 2001 | PB | $18.95 | £12.99 UK
spectacles” and explains how cultural traits are
too deeply embedded to be homogenized, as
predicted by so many others. This is the cultural
imperative.

IP | ISBN: 1-877864-98-6 | 6 x 9 | 364 PP | 2002 CL $29.95 | £19.99 UK


22 NICHOLAS BREALEY PUBLISHING featuring INTERCULTURAL PRESS
Toll-free line for orders: 888.273.2539

Mind Your Manners (Third Edition)


Managing Business Cultures in the New Global Europe
John Mole
“A very unique management book.”
Global Call Centers
— John Cleese Achieving Outstanding Customer Service
Across Cultures and Time Zones
Now in a fully expanded and updated third edition, Mind Your Manners
contains fifteen chapters to include all the countries — from the Baltics Erik Granered
to the Balkans — applying for membership to the European Union, the
Corporations large and small have caught on
world’s biggest global market. This new edition covers thirty-three
to the financial benefits of the global services
different business cultures from Russia to the United States, Norway to
revolution; including the outsourcing of
Switzerland, and Finland to Turkey. Mind Your Manners explores
customer service call centers. So why is it that
Europe’s extraordinary political, economic and social changes and their
despite sound business reasons and advanced
effect on the way we work together. New chapters on diversity, change,
technology, the international call center is a
body language and negotiation identify the key elements that shape the
measured success at best? The reason is, in fact,
business and cultural environment of the continent.
quite obvious. All of us have been there at one
NB | ISBN: 1-85788-314-4 | 6 x 9 | 288 PP | 2003 | PB | $24.95 | £12.99 UK time or an-other, trying to communicate with
a call center agent somewhere and reacting,
often negatively, to what we feel should be a
simple and productive exchange. Those subtle
reactions, most often with cultural roots, are
significant — significant enough to disrupt the flow of many call centers
When in Rome or Rio or Riyadh . . . and to cause some companies to reverse their decision to outsource
Cultural Q & As for Successful Business Behavior customer service.
Around the World
Global Call Centers outlines cultural variables that will impact where you
Gwyneth Olofsson locate call center, what customers are served from that location, and what
is the optimal business approach in getting up and running. The text is
After sixteen years of cultural training and rich with compelling anecdotes, real-world training tips, and strategies
business consulting, Olofsson has collected for managers and agents alike to achieve much-needed cultural literacy.
the cultural questions her students and
business trainees have asked her and compiled NBI | ISBN: 1-904838-03-0 | 6 1/4 x 9 1/4 | 224 PP | 2005 | CL | $34.95 | £20.00 UK
them in brief, to-the-point letters and
answers. Largely drawn from her column in
Volvo’s magazine, Global, she shares answers
to burning questions on topics best related to
the 33 countries with the largest gross domestic
What’s This India Business?
product — those where businesspeople are Offshoring, Outsourcing and
most likely to be. The Global Services Revolution
Paul Davies
Olofsson uses each specific cultural question
as a springboard to explore cultural commonalities and differences. She “A must read for anyone trying to understand the
also provides “Global Warnings” for topics that are particularly sensitive Indian BPO industry or even the minds of Western
in certain cultures. And she’s made the book easy to navigate with a managers and their concerns when they do
country-specific index at the front of the book. Whether searching for business in India. Gives a fresh perspective and
the answer to a specific cultural question (such as making a good impres- his anecdotes drive home his point and provide for
sion) or understanding a specific area of the world (such as Belgium or some entertainment too.”
Indonesia), the reader can locate the information quickly through this — The Economic Times
index.
“Very well timed…and well placed to advise any
IP | ISBN: 1-931930-06-6 | 6 x 9 | 360 PP | 2004 | PB | $35.00 | £15.99 UK companies of taking the plunge. …Such advice
is invaluable. It is hard to resist a chuckle when
Davies points out that any meeting scheduled a
week or more in advance is unlikely to take
place.”
— Financial Times
Management in Two Cultures (Revised Edition)
Bridging the Gap Between The U.S. and Mexican Managers NBI | ISBN: 1-904838-00-6 | 6 1/4 x 9 1/4| 238 PP | 2004 | CL | $29.95 | £20.00 UK
Eva Kras

IP | ISBN: 1-877864-32-3 | 6 x 9 | 126 PP | 1995 | PB | $21.95 | £12.99 UK

NICHOLAS BREALEY PUBLISHING featuring INTERCULTURAL PRESS 23


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Finance & Economics


Bubbles and How to Survive Them The Real Warren Buffett
First Stocks, Now House Prices Managing Capital, Leading People
John Calverley James O’Loughlin
“Calverley has written a book for our times: With rare insight into the mind of this
when growth is fuelled by asset bubbles and universally respected leader, James O’Loughlin
central bankers held hostage by fear of their unveils the secret of how Warren Buffett has
collapse. He brings a global view and …sound achieved his remarkable successes, not as a
advice for investors.” stock picker but as a manager who has
— Dr. DeAnne Julius CBE, Chairman,
mastered the art of acting like an owner.
Royal Institute of International Affairs and
As O’Loughlin traces Buffett’s career from
Member, bank of England’s Monetary Policy
Committee,1997-2001 stockbroker to leader of Berkshire Hathaway,
he tells the real story of how Buffett has
A series of bubbles and busts in stock markets become a role model and a modern-day “man
and home prices have played a central role in for all seasons.”
the world economy over the last 20 years.
The volatile ups and downs of asset prices have The author reveals how Buffett avoids what
become a serious threat not only to the economic stability but also to the he calls “the institutional imperative“ and manages without a strategy —
financial well being of investors, home owners and pension holders. what Buffett considers his most important discovery in business. He also
explains how Buffett gets his extraordinarily decentralized management
Calverley investigates why bubbles occur, argues that we can identify style to work in stark contrast to the hands-on approach of other leaders.
bubbles as they emerge and shows ways to prevent bubbles inflating too
NB | ISBN: 1-85788-332-2 | 6 x 9 | 274 PP | 2004 | PB | $19.95 | £12.99 UK
far by designing “speed limits” on bank lending.

NB | ISBN: 1-85788-348-9 | 6 x 9 | 248 PP | 2004 | CL | $29.95 | £20.00 UK

Winner — A City Spectator


Independent Publisher Bulls, Bears, Booms and Boondoggles
Book Award As Chronicled in City & Suburban in The Spectator
Money for Nothing (The IPPY)
Real Wealth, Financial Fantasies, in Finance / Christopher Fildes
and The Economy of the Future Investments / Economics Christopher Fildes’ weekly City and Suburban
Roger Bootle column in The Spectator on the follies and
“Anyone with an interest in economics will eruptions of markets and boardrooms —
benefit from his clear description of the benefits peppered with jokes, literary references,
of free trade and the dangers of deflation. Few character sketches, satirical proposals and diver-
readers will finish without being stimulated and sions onto the Turf and the railways — has
provoked.”
been required reading for twenty years. A City
— Financial Times
Spectator is a selection of the very best.
The world is at a critical juncture, poised “Some boardrooms have potted plants in them
between a surge in wealth and descent into an and some have non-executive directors. The
outright slump. Roger Bootle argues that if we question in either case is: are they there for use
can avoid the twin perils of protectionism and or for ornament?”
a deflationary slump, there is a positive pros-
pect for a global leap in real wealth in the NB | ISBN: 1-85788-336-5 | 5 1/2 x 8 1/2 | 192 PP | 2004 | CL | $24.95 | £12.99 UK
future through an acceleration in the new,
intangible economy — money for nothing. The old economic obsession
with tangible things such as land or machines has been replaced by a new
economy of non-things such as intellect and ideas.

NB | ISBN: 1-85788-282-2 | 6 x 9 | 380 PP | 2004 | CL | $29.95 | £20.00 UK

24 NICHOLAS BREALEY PUBLISHING featuring INTERCULTURAL PRESS


Toll-free line for orders: 888.273.2539

General Business
The Biz
50 Little Things that Make a Big Difference
to Team Motivation and Leadership
David Freemantle Snapshots from Hell
The Making of an MBA
Go forward to the basics! Do something new Peter Robinson
every day to motivate yourself and others to
peak performance, achieve exceptional results, Back by popular demand, the hilarious and
and deliver the BIZ. Focus each day on one highly acclaimed Snapshots from Hell. During
quick and easy-to-practice technique to become his first frenetic year at Stanford Business
an inspiring and effective leader. school, Peter Robinson began keeping a
journal of his day-to-day impressions which
Cleverly organized to use day-by-working day evolved into this book, the writing of which he
for 10 weeks at a time, The Biz is packed with came to see as a simple act of decency, like
50 of the best tips and tools to challenge your going back to the last calm bend in the river
team, measure what’s important, celebrate and nailing up a sign that reads Waterfall
successes, and push back the boundaries to Ahead!
deliver the BIZ.
From his first harrowing days at math camp
NB | ISBN: 1-85788-346-2 | 5 1/2 x 8 1/2 | 126 PP | 2004 | PB | $15.00 | £9.99 UK through the dizzying phalanx of core courses,
the frenzy of the exam week, the pitfalls and triumphs of the interview
The Buzz process (including a surreal interview with Robert Maxwell!), to being
wined and dined by some of the most prestigious companies in the world,
50 Little Things that Make a Big Difference to
Robinson’s story is witty, candid and peopled with a remarkable cast of
World Class Customer Service characters.
David Freemantle
NB | ISBN: 1-85788-078-1 | 5 1/2 x 8 1/2 | 286 PP | 2003 | PB | $16.00 | £9.99 UK
Organizations that excel at service BUZZ.
Their people are switched on and they make it
happen for customers. It is down to all the
little things they get right. They focus on what
counts and in the world of commerce as well
as in public service there is only one person Dramatic Success!
that counts, and that is the customer. Theatre Techniques to Transform
And Inspire your Working Life
This book is aimed at stimulating senior
executives, managers and front-line employees Andrew Leigh and Michael Maynard
to re-examine the little things they do every
day in relation to customers. A practical and entertaining guide to achieving
dramatic success at work from the pioneers of
the use of inspirational theatre techniques in
NB | ISBN: 1-85788-347-0 | 5 1/2 x 8 1/2 | 126 PP | 2004 | PB | $15.00 | £9.99 UK business. Andrew Leigh and Michael Maynard
show how you can take the best of business
and the best of theatre to dramatically improve
Does Your Marketing Sell? performance. A three-stage development process
shows how to make the transition from
The Secret of Effective Marketing Communications
being a player (who takes opportunities), to
Ian Moore being a pioneer (who seeks opportunities), to
being a team creator (who makes opportunities).
Just what makes one ad 20 times more effective than another? Why does
one promotional campaign outpull another by 100 times? And how do
you know which yours will be? Remarkably, the answer is often quite sim-
ple. The trick is to think about your marketing as if you were selling. Out NB | ISBN: 1-85788-340-3 | 6 x 9 | 256 PP | 2003 | PB | $25.00 | £14.99 UK
goes fancy showmanship. In comes effective salesmanship. The invariable
result: higher response rates and more sales.

Does Your Marketing Sell? is a distillation of the authors 25 years of success-


ful sales and marketing experience, hundreds of real case studies, the pick
of marketing communications research, and the received wisdom from
some of the world’s greatest marketers.
NB | ISBN: 1-85788-350-0 | 6 x 9 | 200 PP | 2005 | PB | $24.95 | £14.99 UK

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People Skills Series


Coaching For Performance (Third Edition) Mediation for Managers
GROWing People, Performance, and Purpose Getting Beyond Conflict to Performance
John Whitmore John Crawley and Katherine Graham
Translated into over a dozen languages, this From employee violence to counterproductive territorial skirmishes,
essential training guide has been used by the need for workplace mediation has never been more critical and more
organizations large and small, in nearly every in demand. Now the author of Constructive Conflict Management has
corner of the world — from Coca-Cola, IBM written an accessible and practical collection of exercises, case studies,
and Ford Motor Company to the Hollywood, and real-world examples that will help managers develop the skills
Florida, Police Department — to develop the needed to become effective mediators.
personal and professional skills leaders need.
This new edition introduces three new chapters, Crawley and Graham present a fresh and positive way of looking at
expanded examples, and an update to conflict — how mediation interjects a new dimension into people’s
Whitmore’s original GROW model for fund- “conflict zone.” The authors demonstrate how mediation empowers
amentally transforming management style and managers to become enablers, not judge and jury; catalysts, not fixers;
culture. New material includes additional chapters on raising self-esteem, encouragers, not enforcers.
incorporating meaning and purpose into work, setting goals, and adding
a spiritual approach to coaching. A new section explains how to improve NB | ISBN: 1-85788-315-2 | 7 1/2 x 9 | 256 PP | 2002 | PB | $24.95 | £14.99 UK
performance by applying coaching to organizational culture.

NB | ISBN: 1-85788-303-9 | 7 1/2 x 9 | 194 PP | 2002 | PB | $19.95 | £12.99 UK


The New Negotiating Edge
Coaching C.L.U.E.S. The Behavioural Approach for Results and Relationships
Real Stories, Powerful Solutions, Practical Tools Gavin Kennedy
Marian J. Their “A lesson in negotiating, whether applied to
peacekeeping, team work, or one-to-one relation-
“A consummate professional and a top-notch executive coach, Marian is
ships. It is negotiating made easy.”
extremely flexible and innovative in creating multiple learning methods to
— The Times [London]
ensure that people stretch to new levels of breakthrough thinking.”
— Lee Ann Southorn, Global Executive Development, Avon Products
The New Negotiating Edge fills a major gap for
business negotiators, including those who lead
With a unique, birds-eye view and lively stories of the people skills and
and train them. Covering the real-world funda-
coaching process inside top Fortune 500 companies, Coaching C.L.U.E.S.
mentals of negotiation, Gavin Kennedy offers
brings together today’s hottest management practices and demonstrates
a unique perspective of effective negotiation: a
powerful coaching practices in action. Framed by five C.L.U.E.S. —
fusion of two contrasting sets of behaviors with
Characteristics, Language, Underlying motives, Energy and Stories —
one universally common process.
this book gives authentic accounts of real people solving real workplace
problems. NB | ISBN: 1-85788-205-9 | 7 1/2 x 9 1/4 | 288 PP | 1998 | PB | $19.95 | £14.99 UK
NB | ISBN: 1-85788-337-3 | 7 1/2 x 9 | 256 PP | 2002 | PB | $19.95 | £12.99 UK
Leading Your Team (Second Edition)
How to Involve and Inspire Teams
NLP at Work (Second Edition)
The Difference The Makes a Difference in Business Andrew Leigh and Michael Maynard
Sue Knight Leading Your Team is essential for team leaders
tackling the challenge of creating, inspiring
Neurolinguistic programming explains the ways and sustaining teams. In this new edition,
you make sense of your world and — more Andrew Leigh and Michael Maynard maintain
importantly — how to make it what you want their hands-on approach to developing the
it to be. leadership skills needed to lead today’s teams.
With more than 50,000 copies sold worldwide, Major new additions enhance the authors’ classic
NLP at Work is one of the most popular books advice on facilitating and inspiring team
ever published on the practical skills of NLP. excellence, including a new 3-stage development
process for a successful transition from being a
player (who takes opportunities) to a pioneer
(who seeks opportunities) to a creator (who makes opportunities).

NB | ISBN: 1-85788-302-0 | 7 1/2 x 9 | 400 PP | 2002 | PB | $22.95 | £14.99 UK NB | ISBN: 1-85788-304-7 | 7 1/2 x 9 | 264 PP | 2002 | PB | $19.95 | £12.99 UK

26 NICHOLAS BREALEY PUBLISHING featuring INTERCULTURAL PRESS


Toll-free line for orders: 888.273.2539

Personal Development
Free Yourself From Fears Life’s 2% Solution
Overcoming Anxiety and Living Without Worry Simple Steps to Achieve Happiness and Balance
Joseph O’Connor Marcia Hughes, Foreword by Geil Browning, author of Emergenetics

Free Yourself From Fears separates the irrational Commit just 2% of your time — or 30
from the reality. Applying the power of neurolin- minutes a day — doing something truly gratify-
guistic programming (NLP), one of the ing and realize the transformative power of the
fastest growing areas in applied psychology 2% Solution. For the millions in search of a
today, O’Connor goes inside the mind to fulfilling life, Life’s 2% Solution offers a bold new
explore which fears are important to our safety plan for taking control of one’s own happiness.
and survival, and how to get beyond those that Building on the work of eminent thinkers and
prevent us from leading richly satisfying and scholars in the areas of emotional intelligence
fulfilling lives. and whole-mind thinking, Marcia Hughes
introduces a new way to connect with your core
“Joseph O’Connor takes the fear out of our fears strengths and values, balance productivity and
and has the knack for making complex ideas reflection and fully integrate passion with action.
understandable and for laying out practical Full of step-by-step tools and tips, Life’s 2%
strategies.” Solution has the effect of a life coach at your side.
— Shelle Rose Charvet,
author of Words That Change Minds “Hughes’s road map to happiness and balance is anything but simple, with
a 10-step program, the ‘fab four’ payoffs, rules of engagement and more to
Joseph O’Connor is one of the world’s leading coaches and consultants master. . . . Hughes begins with a simple enough premise: setting aside 2%
in neuro-linguistic programming (NLP). A Master Trainer, he is also the of personal time, or 30 minutes a day, toward examining an inner passion will
co-founder and president of the International Coaching Community, a world- lead to ‘a more richly textured life.’”
wide network of trained coaches. He is the author of sixteen books, published — Publishers Weekly
in twenty-five languages, including Introducing NLP, which has sold over
Marcia Hughes is founder and president of Collaborative Growth, a Denver-
100,000 copies.
based consulting and training firm whose clients include American Express,
NB | ISBN: 1-85788-360-8 | 6 x 9 | 256 PP | 2005 | PB | $18.95 | £12.99 UK
California Casualty, Medtronic and the U.S. Department of Interior. A certified
trainer in the powerful Bar-On EQ measurement tools, she also is co-author of
Emotional Intelligence in Action (2005).
NB | ISBN: 1-85788-365-9 | 6 x 9 | 280 PP | Jan 2006 | PB | $19.95 | £12.99 UK

Dharma Moments
Danai Chanchaochai, Foreword by His Holiness the Dalai Lama Find Your Power
Boost Your Inner Strengths, Break Through Blocks
With sound advice about its relevance in today’s and Achieve Inspired Action
busy world, Danai Chanchaochai places the
wisdom of the Dharma at the center of our lives, Chris Johnstone
examining such personal and global challenges as
dealing with a difficult boss, the impact of 24/7 “Simple to use, but powerful in effect, this is a
remarkable book that will change your life.”
technology, forgotten business ethics and the
— Dr. Kathleen Sullivan, Consultant to the
effect of nations at war. This wide-ranging col-
United Nations, New York
lection of deeply personal insights and real-life
stories reveals the Buddha’s most enduring prin- Ever felt stuck? To make positive changes in
ciples. Anecdotes and personal stories illustrate our lives, we need to find our power. Here is
how Buddhist teachings can help us make every an approach that helps us overcome obstacles,
moment a Dharma Moment. improves our relationships, supports our values
and moves us towards our goals. Find Your Power
“If the Buddha gave advice in a newspaper column today, he might sound draws on the new motivational psychology de-
like this book’s author. . . . Anyone interested in practical, everyday dharma veloped within the addictions treatment field.
for beginners can find a lesson in this book.” Chris Johnstone, a qualified doctor, professional
— Publishers Weekly consultant, well-known coach and lecturer, has
helped thousands of people deepen their motivation to achieve their goals.
Danai Chanchaochai is a noted international expert on how to bring the
fundamental teachings of Buddhism into our everyday lives. Based in Dr. Chris Johnstone graduated in medicine and made international headlines
Thailand, Danai is a successful marketing chief executive, a prolific author when he successfully challenged doctors’ long working hours. Based in Bristol,
and a translator of several best-selling books Chris works as an addictions specialist, teaches positive psychology, and gives
talks and workshops on finding your power.
.
NB | ISBN: 1-85788-385-3 | 5 x 8 | 248 PP | 2006 | PB (w/flaps) $15.95 | £9.99 UK NB | ISBN: 1-85788-359-4 | 6 x 9 | 256 PP | OCT 2006 | PB | $19.95 | £12.99 UK

NICHOLAS BREALEY PUBLISHING featuring INTERCULTURAL PRESS 27


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ition!
New Ed Living the 80/20 Way
The Solutions Focus
The SIMPLE Way to Positive Change Work Less, Worry Less, Succeed More, Enjoy More
Paul Z. Jackson and Mark McKergow Richard Koch

When you need to discover what works at From the man who energized legions of people
work, The Solutions Focus offers a powerful yet with the 80/20 phenomenon comes a proven,
subtle way to positive change. It is the first practical program for anyone who wants to
book to introduce to the organizational and achieve extraordinary results without extraordi-
business world a tried and tested set of ideas, nary effort.
skills and techniques from other peoplecentered
With his first mega-bestseller, The 80/20
professions.
Principle, Richard Koch applied a century-old
The Solutions Focus takes you beyond outmoded economic principle — 80% of results come
ideas, replacing over-complicated theories and from 20% of our efforts — to show companies
methods with a dynamic, intensely practical how to drive business performance. The 80/20
approach that provides the positive outcomes Individual showed how to release the potential
that organizations crave, along with fresh learn- of the 80/20 principle in the workplace.
ing every time.
Now in this original and provocative sequel to these classic bestsellers,
The authors show you how to identify what is working in your team or Koch shows step-by-step how to harness the power of the 80/20 principle
organization and amplify it to make useful changes; to focus on what is to revolutionize our personal lives.
possible rather than what is intractable and how to be solution focused,
Living The 80/20 Way applies Koch’s less is more and more with less ideas
not solution forced.
to your best 20% in everyday life: how to get work you enjoy, how to
NB | ISBN: 1-904838-06-5 | 6 x 9 | 266 PP | 2007 | PB | $29.95 | £16.99 UK build stronger relationships with family and friends, and how to unmask
the mystery of money.

NB | ISBN: 1-85788-365-9 | 6 x 9 | 196 PP | PB (with flaps) $17.95 | £12.99 UK

The 7 Steps of Spiritual Intelligence


The Practical Pursuit of Purpose, Success and Happiness
Richard Bowell
NLP at Work (Second Edition)
Spiritual intelligence (SQ) is about discovering The Difference The Makes a Difference in Business
the “why” of what we do rather than “what” or
Sue Knight
“how”.
Neurolinguistic programming explains the ways
This practical guide takes you on a journey
you make sense of your world and — more
through the 7 steps of spiritual intelligence.
importantly — how to make it what you want it
Exploring Awareness, Meaning and Evaluation
to be. With more than 50,000 copies sold world-
will help you to Become Centered in your true
wide, NLP at Work is one of the most popular
self. Then project your SQ outwards, use
books ever published on the practical skills of
Vision to take an overview of your situation,
NLP.
act with Projection and finally come to under-
stand your personal Mission. Sue Knight presents the most recent develop-
ments and adds new chapters on body
Each step on this personal journey is explained through positive psychology, language, hypnotic language, metamessages,
brain science and real-life case-studies. Through these and with specially resolving conflict, modeling and high performance coaching. The heart of
developed SQ exercises you will learn to unite brain and consciousness to Knight’s approach to NLP lies in modeling excellence — the key to not
realize your maximum potential and find answers to your own “why”. only successful business but also successful living. This is essential reading
Discover the SQ life — the life worth living, the life of purpose, success and for everyone concerned with enhancing creativity, communication,
happiness. influence and impact.
NB | ISBN: 185788-344-6 | 6 x 9 | 250 PP | 2004 | PB | $18.95 | £12.99 UK NB | ISBN: 1-85788-302-0 | 7 1/2 x 9 | 400 PP | 2002 | PB | $22.95 | £14.99 UK

28 NICHOLAS BREALEY PUBLISHING featuring INTERCULTURAL PRESS


Toll-free line for orders: 888.273.2539

Tom Butler-Bowdon Classics Series


Tom Butler-Bowdon is now recognized
as an expert in personal development
literature. His 50 Classics series has been
hailed as the definitive guide to “the litera-
50 Self-Help Classics
ture of possibility, “ and has won numerous 50 Inspirational Books To Transform Your Life,
awards including the Benjamin Franklin from Timeless Sages to Contemporary Gurus
Self-Help Award and Foreword Magazine’
Book of the Year Award. A graduate of “A tremendous resource for anyone seeking
the London School of Economics and the a bite-sized look at the philosophies of many
University of Sydney, he lives and works in self-help legends.”
both the UK and Australia. See his work at — Stephen Covey, author of
www.butler-bowdon.com. The 7 Habits of Highly Effective People

“Butler-Bowdon writes with infectious Thousands of books have been written offering
enthusiasm. He is a true scholar of the secrets to personal fulfillment and
this type of literature.” - USA Today happiness. But which ones can really change
your life? Tom Butler-Bowdon has sorted
W
N E through the bewildering array of choices to
50 Psychology Classics: bring 50 of the most important life-changing
Who We Are, How We Think, What We Do ideas together in this one book. From the
Insight and Inspiration from 50 Key Books second-century meditations of Marcus Aurelius to Stephen Covey,
Buddha to Deepak Chopra, and Thoreau to Ayn Rand, Butler-Bowdon
If you have always been fascinated by the summarizes each writer’s key ideas. 50 Self-Help Classics clarifies how
human mind and what makes people behave the insights from these legendary works can educate and motivate anyone
way they do, this book is for you. In a journey searching for the inspiration to make a meaningful life change.
that spans 50 books, hundreds of ideas and over
a century in time, 50 Psychology Classics looks at The classics examined here represent the very best of “self-help.” The works
some of the most intriguing questions relating to that have captured the imagination of millions and inspired readers every-
what motivates us, what makes us feel and act in where to follow their dreams.
certain ways, how our brains work, and how we
NB | ISBN: 1-85788-323-3 | 6 x 9 | 288 PP | 2003 | PB | $19.95 | £12.99 UK
create a sense of self.

50 Psychology Classics explores writings from


some iconic figures such as Freud, Adler, Jung, 50 Success Classics
Skinner, James, Piaget and Pavlov, but also high- Winning Wisdom for Life and Work
lights the work of contemporary thinkers such as Gardner, Gilbert, from 50 Landmark Books
Goleman and Seligman. 50 Psychology Classics will further your understand-
ing of human nature and yourself. In pursuit of a better career, more money, a
new direction, or a higher purpose? Millions of
NBI | ISBN: 1-85788-386-1 | 6 x 9 | 324 PP | 2007 | $19.95 | £12.99 UK readers are drawn each year to find the one
great book that will capture their imagination
and inspire them to chart a course to personal
50 Spiritual Classics
and professional fulfillment. For the travel weary
Timeless Wisdom from 50 Great Books and time-starved, 50 Success Classics maps the
of Inner Discovery, Enlightenment & Purpose road to achievement and prosperity. Here is the
first and only bite-sized guide to 50 of the most
50 Spiritual Classics captures the diversity of life important and inspiring books that have helped
journeys that span centuries, continents, spiritual legions of readers unleash their potential and
traditions and secular beliefs: from the historical discover the secrets to success in work and life.
The Book of Chuang Tzu to modern insight from
the Kabbalah, from St. Augustine’s Confessions From amusing and enlightening parables to the inspirational rags-toriches
to Eckhart Tolle’s recent The Power of Now, from stories of industrialists, philanthropists, and entrepreneurs — Henry Ford
Don Miguel Ruiz’s The Four Agreements to Rick to John Paul Getty, Andrew Carnegie to Donald Trump, Michael Dell to
Warren’s phenomenon The Purpose-Driven Life. Sam Walton — 50 Success Classics summarizes each work’s key ideas to
This one-of-a-kind collection includes personal make clear how these timeless insights and techniques have informed,
diaries and compelling biographies of such inspired, and illuminated a path to achievement and success.
diverse figures as Gandhi, Malcolm X, and Black
Elk; Eastern philosophers and gurus including NB | ISBN: 1-85788-333-0 | 6 x 9 | 300 PP | 2004 | PB | $19.95 | £12.99 UK
Krishnamurti, Yogananda, Chögyam Trungpa
and Suzuki; and Western saints and mystics such as St. Francis of Assisi,
Herman Hesse and Simone Weil.

NB | ISBN: 1-85788-349-7 | 6 x 9 | 300 PP | 2005 | PB | $19.95 | £12.99 UK

NICHOLAS BREALEY PUBLISHING featuring INTERCULTURAL PRESS 29


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Index of Titles
50 Psychology Classics 29 Health Matters 4
50 Self-Help Classics 29 Host Family Survival Kit 13
50 Spiritual Classics 29 Intercultural Marriage 13
50 Success Classics 29 Intercultural Sourcebook, Vol. 1 16
52 Activities for Exploring Values Differences 16 Intercultural Sourcebook, Vol. 2 16
7 Steps of Spiritual Classics 28 Into Africa 8
Alien Among Us, An 17 Islam & Muslims 3
Aliens, The (video) 18 It’s All Greek to Me 6
American Cultural Patterns 10 Kids Like Me 4
American Ways 9 Latino Culture 8
Americans at Work 11 Latino Patient 14
Art of Coming Home 11 Leading Your Team 26
Art of Crossing Cultures 11 Learning to Think Korean 7
Au Contraire 5 Life’s 2% Solution 27
Barnga 17 Living in the U.S.A 8
Basic Concepts of Intercultural Communication 14 Living the 80/20 Way 28
Biz, The 25 Management in Two Cultures 23
Border Crossings 7 Mediation for Managers 26
Book of Five Rings for Executives, The 21 Mexicans & Americans 9
Breaking Through Culture Shock 22 Mind Your Manners 23
Bubbles 24 Mindsets 9
Buzz, The 25 Misadventures in the Middle East 3
City Spectator, The 24 Modern-Day Vikings 5
Coaching Across Cultures 22 Money for Nothing 24
Coaching CLUES 26 Moving Your Family Overseas 13
Coaching for Performance 26 Mullah with No Legs, The 9
Coaching the Team at Work 22 Much Ado About English 19
Cold Water (video) 18 Nelson’s Way 20
Communication Highwire 16 New American Expat 13
Conflict across Cultures 2, 22 New Negotiating Edge 26

Copyright © 2007, Nicholas Brealey Publishing and Interculutral Press / Design by OVO / Cover illustration by Tom Bowler
Cross-Cultural Dialogues 11 Next to Me 20
Cult of the Luxury Brand, The 2, 21 NLP at Work 26, 28
Cultural Advantage, The 3, 21 Old World/New World 11
Cultural Diversity (video) 18 Our Souls to Keep 10
Cultural Imperative 15, 22 Randömia 17
Cultural Intelligence 14 Reading Between the Signs 10
Culture and the Clinical Encounter 14 Reading Between the Signs Workbook 10
Culture from the Inside Out 14 Real Warren Buffett, The 24
Developing Intercultural Awareness 16 Snapshots from Hell 25
Dharma Moments 27 Solutions Focus, The 28
Does Your Marketing Sell? 25 Spain is Different 6
Dramatic Success! 25 Speed Lead 2, 21
Ecotonos 17 Success with Asian Names 2
Encountering the Chinese 7 Survival Kit for Overseas Living 13
Exchange Student Survival Kit 3, 13 Thin on Top 20
Experiential Activities for Intercultural Learning 16 Third Culture Kids 12
Expert Expatriate 12 Thumbs Up Australia 8
Exploring Culture 14 Training Know-How for Cross-Cultural and Diversity Trainers 16
Exploring the Greek Mosaic 6 Turning Bricks into Jade 7
Figuring Foreigners Out 11 Understanding Arabs 4
Find Your Power 27 Understanding Cultural Differences 14
Finland 5, 15 Understanding Spanish-Speaking South Americans 9
Free Yourself From Fears 27 Unrooted Childhoods 12
From Da to Yes 5 Vietnam Today 7
From Nyet to Da 5 What’s This India Business? 8, 23
GenXpat 12 When Cultures Collide 4, 15, 21
Germany 6 When in Rome or Rio or Riyadh 13, 23
Global Call Centers 23 Where in the World Are You Going? 12
Global Diversity 2, 21 With Respect to the Japanese 7
Good Neighbors 9 Your Writing Coach 19
Growth Gamble 20 Yin & Yang of American Culture 10

30 NICHOLAS BREALEY PUBLISHING featuring INTERCULTURAL PRESS


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Nicholas Brealey Publishing


featuring Intercultural Press
The Cult of the Luxury Brand
Inside Asia’s Love Affair with Luxury
See page 2

When Cultures Collide (Third Edition)


Leading Across Cultures
See page 4

Conflict across Cultures:


A Unique Experience of Bridging Differences
See page 2

Speed Lead
Faster, Simpler Ways to Manage People,
Projects and Teams in Complex Companies
See page 2

Misadventure in the Middle East


Travels as Tramp, Artist, Spy
See page 3

BARNGA, 25th Anniversary Edition


A Simulation Game on Cultural Clashes
See page 2

The Cultural Advantage


A New Model for Succeeding with Global Teams
See page 3

Islam & Muslims


A Guide to Diverse Experience in a Modern World
See page 3

Nicholas Brealey Publishing


and Intercultural Press
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