RETAIL- BEST PRICE MODERN WHOLESALE OF BHARTI WALMART

About Bharti Walmart Private Limited

Bharti Walmart Private Limited is a joint venture between Bharti Enterprises, one of India's
leading business groups with interests in telecom, agri-business, insurance and retail, and
Walmart, the world’s leading retailer, renowned for its efficiency and expertise in logistics,
supply chain management and sourcing. The joint venture is establishing wholesale cash-and-
carry and back-end supply chain management operations in line with Government of India
guidelines. Under the agreement, Bharti and Walmart hold a 50:50 stake in Bharti Walmart
Private Limited. The first wholesale cash-and-carry facility named “Best Price Modern
Wholesale” opened in Amritsar in May 2009.A typical cash-and-carry store stands between
50,000 and 100,000 square feet and sells a wide range of fresh, frozen and chilled foods, fruits
and vegetables, dry groceries, personal and home care, hotel and restaurant supplies, clothing,
office supplies and other general merchandise items.

Wholesale Cash-and-Carry to Benefit Retailers

Best Price Modern Wholesale store is a one-stop shop that meets the day-to-day needs of
restaurant owners, hoteliers, caterers, fruit and vegetable resellers, kiranas, other retail store
owners, offices and institutions. The store offers an assortment of approximately 6,000 items,
including food and non-food items, which are available at competitive wholesale prices, allowing
retailers and business owners to lower their cost of operations. More than 90 percent of these
goods and services are being sourced locally; thereby helping keep costs to a minimum, adding
to the growth of the local economy and creating job opportunities, with the cash and carry store
directly employing more than 200 local people.

8P’S OF SERVICE:

Products elements- “Best Price Modern Wholesale” stores, a one-stop-shop will offer multiple
benefits of price, convenience, choice, quality and hygiene for Business to Business customers.
A wide range of 6,000 to 10,000 products, including food and non-food items, will be available
at favorable wholesale prices, allowing retailers and business owners to increase their
efficiencies and lower their cost of operations.
Place and time- Bharti Wal-Mart Private Limited (Bharti Wal-Mart), the joint venture between
Bharti Enterprises and Wal-Mart Stores Inc for wholesale, Business to Business, cash-and-carry
and back-end supply chain management operations in India, opened its first cash-and-carry
store, “Best Price Modern Wholesale”, in Amritsar. A typical cash-and-carry store will stand
between 50,000 and 100,000 square feet and sell a wide range of fruits and vegetables, groceries,
footwear, clothing and other general merchandise items. The JV is expected to open 10 to 15
wholesale cash-and-carry facilities and employ approximately 5,000 people over the next seven
years. For example, a kirana store, otherwise hard pressed for space, can take advantage of the
“Best Price Modern Wholesale” store by using it as their warehouse, thus freeing up their capital
for their businesses rather than lock it up in inventory. Offering best prices with unmatched
convenience, choice, quality and hygiene, Best Price Modern Wholesale store is a one-stop shop
that meets the day-to-day needs of restaurant owners, hoteliers, caterers, fruit and vegetable
resellers, kiranas, other retail store owners, offices and institutions. The assortment, service and
store layout of “Best Price Modern Wholesale” store is customized to the specific needs of
business members who can walk into the store and source high quality products in the quantities
they need and at the time they require. The first phase of expansion will take place in the northern
region. After Punjab, other stores will be opened in Haryana, Delhi, Uttar Pradesh and Madhya
Pradesh. The real estate for these stores is a mixture of lease and owned property. They are
planning to open 15 new stores in 6 to 7 year period in India.

Promotion and education-

Registration for membership by bonafide retailers and business owners in Punjab opened in
August 2007 year while the first store opened in 2009. The company gave a window of 18-24
months to launch our first wholesale cash-and-carry store. They are firmly on track and have
begun registration of membership in Punjab in advance of the store opening to enable us to better
forecast and serve the needs our commercial customers. A model ‘Mera Kirana’ is being created
that will share best practices with members, who are small and medium retailers, and advise on
various aspects of using low cost modern techniques and processes such as assortment planning,
layout and fixtures, displays, backroom, licenses, safe food handling, customer retention and
value added services. In addition, different education programmes for members with customized
modules for different target segments like Taxation, Food Preparation, Food Safety and Category
Workshops are also being introduced.

Price and other use outlays-. More than 90 percent of these goods and services are being
sourced locally; thereby helping keep costs to a minimum ,Offering the advantage of best fixed
and fair prices with unmatched convenience, choice, quality and hygiene, the stores will be open
exclusively to business owners, not end-consumers. The “Best Price Modern Wholesale” store
will be a one-stop shop that meets the day-to-day needs of traders, restaurant owners, hoteliers,
caterers, fruit and vegetable resellers, kiranas, other retail store owners, offices and institutions.
Over 90% of these goods and services are expected to be sourced locally thereby helping keep
costs to a minimum, adding to the growth of the local economy and creating job opportunities,
with each cash and carry store directly employing over 170 local people. Best price follows
concept of Every Day Low Price (EDLP) policy.
Physical environment- The assortment, service and store layout of “BestPrice Modern
Wholesale” store will be customized to the specific needs of commercial customers who can
walk in to the store and source high quality products in the quantities they need and at the time
they require, all under one roof. . A typical cash-and-carry store will stand between 50,000 and
100,000 square feet and sell a wide range of fresh, frozen and chilled foods, fruits and
vegetables, dry groceries, personal and home care, hotel and restaurant supplies, clothing, office
supplies and other general merchandise items.

Process/pace-“Following careful market research, the Best Price Modern Wholesale store name
reflects what business owners can expect at our self-service stores -- best, fixed and fair prices
for a wide assortment and variety of high quality merchandise that will help them better serve
their customers so that they can save money and live better. Self-service store offers business
members multiple benefits of price, convenience, choice, quality and hygiene all under one roof

People- The JV is expected to open 10 to 15 wholesale cash-and-carry facilities and employ

approximately 5,000 people over the next seven years. Best Price Modern Wholesale will offer
an assortment of around 6,000 items, including food and nonfood items, which are available at
competitive wholesale prices, allowing retailers and business owners to lower their cost of
operations. Over 90% of these goods and services are being sourced locally; thereby helping
keep costs to a minimum, adding to the growth of the local economy and creating job
opportunities, with the cash and carry store directly employing over 150 local people. Best
Practices Sharing Based on research and feedback from members on their professional needs,
‘Best Price Modern Wholesale’ has introduced several education programmes for its members
with customised modules for different target segments. Generating Local Employment As part of
its pledge to make a meaningful difference to the communities it serves, Bharti Wal-Mart is
committed to generating employment opportunities for the local youth. Over 180 candidates
trained at the Bharti Wal-Mart Training Centre, India’s first special skills training centre
launched by Bharti Wal-Mart in a public-private partnership with the Government of Punjab,
have already been recruited in Amritsar. The Training Centre which offers 100% scholarship to
all enrolled candidates, aims at bridging the shortage of skilled workers for cash-and-carry and
organized retail formats, thereby creating employment opportunities for the youth. Grassroots
Community Support Bharti Wal-Mart has adopted four Satya Bharti Schools for under-
privileged children. It has recently launched the Associate Volunteer Programme, aimed at
encouraging Bharti Wal-Mart associates to take an active volunteer role in the community at the
local level.

Productivity and quality- Hotel and restaurant owners will get the opportunity to buy the best
quality fresh produce on a daily basis including a wide assortment of fresh fruits and vegetables,
dairy products as well as hygienically cleaned fish and meat. By ensuring they receive a regular
supply of fresh produce, hotel and restaurant owners can focus on their core business of
providing exciting menus that please their customers. Special attention is being focused on
hygiene and sanitation conditions both at the stores as well as by suppliers so that customers are
assured about the quality and hygiene standards. 

SERVICE CONCEPT OF BEST PRICE MODERN WHOLESALE:

The BEST PRICE MODERN WHOLESALE’s 3 Basic Beliefs

1. Respect for the Individual

2. Service to Our Customers
3. Strive for Excellence

Service strategy

 Services must have

 High responsiveness
 Timely
 Accurate in speed and quality in fast time, every time and last time
 Increases its employee productivity
 Replenish shelves up to three times faster
 Keep proper track on the products
 Low inventory cost
 Make customer happy
This clearly suggests the service concept of BEST PRICE MODERN
WHOLESALE OF BHARTI WALMART

WHO CAN BE A MEMBER OF BEST PRICE MODERN WHOLESALE?

Businessmen which include:

– Retailers
 – Wholesalers
– Manufacturers
– Traders
– Self employed professionals
– Carters

• These all must have proper business license or vat/tot number, with past 2 months sales
report.
• AGE:18 years and above.
• All the members will be given a card , which they have to show at the time of entrance in
the premises.
• One businessman will be given two more additional cards for other members of his
family.
• Membership Cards are made free of cost.

As being a member of the BEST PRICE MODERN WHOLESALE clearly suggests that it
requires a clear interaction between the store and the retailer for the service.