Communication and New Media Tools

Leveraging social media for Conservative Victory Molly Teichman Political Mommentary
A Political Mommentary Project

Socialnomics

http://socialnomics.net/ Socialnomics.net

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What is Social Media?
Why Is it more than a fad? Over 50% of the world’s population is under 30-years-old 96% of them have joined a social network Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)… Facebook added over 200 million users in less than a year If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India The fastest growing segment on Facebook is 55-65 year-old females While you watch this 100+ hours of video will be uploaded to YouTube
25% of search results for the World’s Top 20 largest brands are links to user-generated content 34% of bloggers post opinions about products & brands Do you like what they are saying about your brand? You better. 78% of consumers trust peer recommendations Only 14% trust advertisements Only 18% of traditional TV campaigns generate a positive ROI

Socialnomics; Erik Qualman

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So What are we talking about?
Websites and blogs – What is the difference?

Social Media platforms have different functions but all “share” a conversation

Facebook and My Space and Linked In
Twitter Youtube Ustream Stumble, Digg and Delicious

Flickr and Photobucket and Picasa Wikipedia Yelp Scribd And then there are the social media platforms that help you manage your social media!

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WHERE MESSAGING AND POLITICS INTERSECT

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Liberals - 2008
Internet Usage in United States United States Population: 303,824,646 Internet Usage: 220,141,969 Penetration rate: 72.5% Growth from 2000-2008: 130.9% Stats from Internet WorldStats (Census, Nielson) Facebook Obama: 2,379,102 supporters McCain: 620,359 supporters Obama has 380% more supporters than McCain MySpace Obama: Friends: 833,161 McCain: Friends: 217,811 Obama has 380% more supporters than McCain

YouTube Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110 McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993 Obama has 403% more subscribers than McCain Obama has 905% more viewers than McCain Twitter Obama: @barackobama has 112,474 followers McCain: @JohnMcCain (is it real?) 4,603 followers Obama has 240 times more followers in Twitter than McCain

January – 2008 Obama set a record for donations in one month by raising a total of $32 million dollars, $28 million of which was raised online. From these $28 million in online contributions, 90% were under $100, with over 250,000 contributors. In February, Obama didn’t attend one single fundraiser and still managed to raise $55 million online.

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Where are we in 2011? Pew – January 28, 2011
The main reason Americans follow political groups on social networking sites or Twitter is that doing so helps them feel more personally connected to the candidates or groups they follow—36% say that this is a “major” reason they follow these groups or candidates, and an additional 35% say it is a “minor” reason.

Liberals

Conservatives
• 40% of Republican voters used sites like Twitter and Facebook to get involved politically • Republican users were more likely than Democrats to use social media to get candidate campaign information (19% v. 15%) • Tea Party supporters were especially likely to friend a candidate or political group on a social networking site during the 2010 election—22% of such users did this, significantly higher than all other groups.

• 38% of Democratic social media users • The only area where Democratic users outpaced Republican users was in using social media to find out how friends voted—21% of Democratic users versus 19% of Republican users • 35% of mobile users were Democrats while 27% were Republicans and 32% identified as Independents.

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Good Case Study In What To Do – Lafayette County

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Good Case Study In What To Do – Lafayette County

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Good Case Study In What To Do – Lafayette County

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Good Case Study In What To Do – MOFRW

Natural Partnerships and Sharing
Ask questions and then moderate.

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Natural Partnerships and Sharing
Take advice and make partnerships

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