# Minto Pyramid Principle

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November 25, 2010

Minto Pyramid Principle
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Question: Recently I came across a book called 'the minto pyramid', you might know this book, by Barbara Minto, ex-McKinsey. Would you recommend me to use MINTO principle??? This way i can show the interviewer I am 100% hypothesis driven and I don't ask any irrelevant data. Would you recommend this and what is your view about this as a past interviewer? I was wondering what your view is on this method to apply to cases, this might help to form a HYPOTHESIS and ASK ONLY data which you 100% need. e.g. example 1 company A faces proﬁtability issues, please come up with strategies minto method: hypothesis 1 proﬁtability can be increased hypothesis 1.1 revenues can be increased hypothesis 1.2 costs can be decreased hypothesis

hypothesis 1.1.1 hypothesis 1,1,2 1.1.3 hypothes 1.2.1 hypothesis 1.2.2 revenue a increase revenue b can be increased costs decrease variable costs decrease hypothesis 1.1.1.1 price A can be increased etc…. e.g.

we can introduce a new product ﬁxed

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the structured approach that's very hypothesis driven is a good one to take. and 2 of 3 1/27/11 7:24 PM . Yes. hour 1 of the ﬁrst day. Minto Pyramid Principle Free Case Interview Training Videos.1.caseinterview. Of course the outline was not yet factually supported. book our airline tickets.2 the italian market is attractive the ﬁnancial analysis indicates a signiﬁcant proﬁt per year carls berg has the capability to enter hypothesis 1.4 there are no signiﬁant risks/impact hypothesis 1.2 hypothesis 1. Frameworks.1 1. etc…). & Sample Cases Click here for free access to Case Interview training videos. Next. shall they do this? hypothesis 1 Carlsberg should enter the italian market hypothesis 1. and go get the data (at the client site.Minto Pyramid Principle http://www.1 hypothesis 1. example 2 carlsberg wants to enter the italian market.2.. sample case interviews. "What data do we need to test each part of the outline to either validate the hypothesis as correct or incorrect?" Then we'd go to the travel department.com/minto-pyramid-principle/?action. we'd ask ourselves.1 hypothesis the consumer likes the industry is attractive the threat of competition is ignorable carlsberg the revenues are signiﬁcant etc etc etc My Response: Yes.1. visiting our client's client to interview them.3 hypothesis 1.1. we'd draw up an outline (we actually used a visual story board version of the outline) of the ﬁnal presentation–making lots of assumptions (essentially hypotheses). Yes! This is what we did everyday at McKinsey. So yes. On day 1 of an engagement..3 hypothesis 1. in general.

caseinterview. more 3 of 3 1/27/11 7:24 PM ...com/minto-pyramid-principle/?action.Minto Pyramid Principle http://www.