2010

KFC Finger lickin Good

Allwyn Mathias Sec B, 09XQCMA006, MBA 2nd Year Individual Internal Assessment Assignment

on the supplier¶s farm. based in Louisville. KFC operates more than 5. He started cooking and serving food for hungry travelers who stopped by his service station in Corbin. .200 restaurants in the United States and more than 15. Now customers around the globe enjoy more than 300 other products from Kentucky Grilled Chicken in the United States to a salmon sandwich in Japan. His business expanded and by 1964.000 units around the world. Kentucky. of Yum Brands since 1997 when that company was acquired from PepsiCo as Tricon Global Restaurants Inc. KFC has been a brand and operating segment. Kentucky. Sanders franchised more than 600 chicken outlets in the US and Canada. The improper breeding of birds combined with improper working conditions of workers and lack of ethically efficient operation processes led to improper practices in KFC¶s supplier¶s poultry farms.EXECUTIVE SUMMARY Kentucky Fried Chicken (KFC) Corporation. but served people on his own dining table in the living quarters of his service station. He did not own a restaurant then. meant for KFC. Every year more than 1 billion chickens are killed from the chicken farms. As a result KFC was accused of animal abuse by PETA. is the world's most widespread chicken restaurant chain offering services to more than 12 million customers in 109 countries all around the world. INTRODUCTION KFC was founded by Harland Sanders (Sanders) in the early1930s. US.

KFC should take strict measures against the unethical practices towards the chicken in its supply chain along with mass destruction of Amazon rainforest and should adopt measures to avoid such practices in order to give a painless life to the chickens that turn into ³Kentucky Fried Chicken´. .S chicken segment.DISCUSSION KFC was the first fast-food chains to conquer international market they developed one of the world¶s most recognizable brands. KFC gave the leading market share in the three of the four largest and fastest growing segments within the U. but would remain sustainable only if the conflicting Strategies adopted are revised for its betterment. companies like KFC. KFC failed to keep track of its major supplier¶s standards on animal welfare and environmental related issues. But in the recent years KFC is losing its Market share because a number of criticisms faced worldwide: Poor Service by the employees Unethical treatment of Chicken in the farms Conflicting Corporate Strategy Wages and working conditions Lack of Localization Strategy Hygiene CONCLUSION Thus. which serves a major population through their fast food services should make sure that all its stakeholders behave in a socially responsible way in all its business aspects. and it held 49 percent of the $7.7 billion U.S quick-service industry. When PepsiCo acquired KFC from RJR-Nabisco in 1986 for $841 million. in spite of its claim of having proper welfare guidelines. Thus the business model is definitely a success.

pdf http://en.kentuckyfriedcruelty.org/wiki/KFC .com/about/ http://kentuckyfriedcruelty.kfc.com/pdfs/pp_novakkfcletter.BIBLIOGRAPHY http://www.pdf http://www.com/pdf/pp_eyewitness.wikipedia.

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