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en  nfash nab essed nd duas because he busness has made a s aegc decs n
 arge he 4hgh fash n4 segmen of nghcub parons.

In con/uncon wh argeng decsons, markeng managers w denfy he desred
posonng hey wan he company, produc, or brand o occupy n he arge cusomer's
mnd. Ths posonng s ofen an encapsuaon of a key benef he company's produc or
servce offers ha s dfferenaed and superor o he benefs offered by compeve
producs.[7] For exampe, Vovo has radonay posoned s producs n he auomobe
marke n Norh Amerca n order o be perceved as he eader n 4safey4, whereas 
has radonay posoned s brand o be perceved as he eader n 4performance.4

Ideay, a frm's posonng can be mananed over a ong perod of mebecause he
company possesses, or can deveop, some form of susanabe compeve advanage.[8] The
posonng shoud aso be suffceny reevan o he arge segmen such ha  w drve he
purchasng behavor of arge cusomers.[7]

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Afer he frm's sraegc ob/ecves have been denfed, he arge marke seeced, and he
desred posonng for he company, produc or brand has been deermned, markeng
managers focus on how o bes mpemen he chosen sraegy. Tradonay,hs has
nvoved mpemenaon pannng across he 4 s4 of markeng1Produc managemen,
Prcng (a wha prce so do you poson your produc, for e-g ow, medum or hgh prce),
Pace (he pace/area where you are gong o be seng your producs,  coud be oca,
regona, counry wde or Inernaona) (.e. saes and dsrbuon channes), and Peope.
Now a new P has been added makng  a oa of 5P's. The 5h P s Pocs whch affecs
markeng n a sgnfcan way.

Taken ogeher, he company's mpemenaon choces across he 4(5)Ps are ofen descrbed
as he markeng mx, meanng he mx of eemens he busness w empoy o 4go o
marke4 and execue he markeng sraegy. The overa goa for he markeng mx s o
    
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In amos a forms of Engsh he noun s usuay speed  
and he verb 
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excepon s US Engsh where boh he noun and he verb are speed 



 
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