Business Plan

The primary value of business plan is to create a written outline that evaluates all aspects of the economic viability business venture including a description and analysis of business prospects. Creating a business plan is an essential step for any prudent entrepreneur to take, regardless of the size of the business.

Importance of Business Plan
Business plan is useful in a number of ways:

First and foremost, it defines and focuses the objective using appropriate information and analysis.

It can be used as a selling tool in dealing with important relationships including lenders, investors and banks.

• •

A business plan can uncover omissions and/or weaknesses in the planning process. The plan can be used to solicit opinions and advice from people, including those in the intended field of business, who will freely give invaluable advice.

What to Avoid in Business Plan

Place some reasonable limits on long-term, future projections. (Long-term means over one year.) Better to stick with short-term objectives and modify the plan as business progresses. Too often, long-range planning becomes meaningless because the reality of your business can be different from your initial concept.

Avoid optimism. In fact, to offset optimism, be extremely conservative in predicting capital requirements, timelines, sales and profits. Few business plans correctly anticipate how much money and time will be required.

• •

Do not ignore spelling out what strategies will be in the event of business adversities. Use simple language in explaining the issues. Make it easy to read and understand.

This part of your Business Plan is to be read very carefully by those with whom will be having relationships. Include biographies of all intended management. Be factual and avoid hype. Here are some suggested topics that can tailor into plan: • A Vision Statement: This is a concise outline of business purpose and goals. However. including lenders. Explain how the business will be appropriate for the regulatory agencies . Success comes to those who start businesses with great economics and not necessarily great inventions. For example. One could add a partner to the plan or plan to hire key people who will provide skills that one doesn’t have. investors and vendors. If one lacks the ability to perform a key function. • Business Profile: Define and describes the intended business and try to stay focused on the specialized market and intend to serve it. if one lacks the ability to train staff. • The People: By far. include this in business plan.• Don't depend entirely on the uniqueness of business or even a patented invention. the most important ingredient for success will be the management. Focus on how the prior experiences are applicable to the new business. include an explanation how one will compensate for the deficiency. one cannot be someone who you are not. Business Plan Format The Business Plan format is a systematic assessment of all the factors critical to business purpose and goals. Prepare a résumé of yourself and one for each person who will be involved with you in starting the business. • Economic Assessment: Provide a complete assessment of the economic environment in which the business will become a part.

2. This discipline is going to help in many ways so “don't skip this planning tool” To make it easier. Does The Plan Include the Following Necessary Factors: • A Sound Business Concept: The single most common mistake made by entrepreneurs is not selecting the right business initially. Outline the specifics of business. • Cash flow assessment: Include a one-year cash flow that will incorporate the capital requirements. 3. provide demographic studies and traffic flow data normally available from local planning departments. Gather all the data on the feasibility and the specifics of business concept. If appropriate. The best way to learn about your prospective business is to work for someone else in that business before beginning your own. will become a valuable tool in dealing with business relationships that will be very important. . There can be a huge gap between your concept of a fine business and reality. Focus and refine the concept based on the data. 6. Using a "what. 4. 5. Review the sample plans. Include the assessment of what could go wrong and how the plan to handle problems. where. at the same time. Include the marketing plan and expansion plans. why. how" approach might be useful. here are six steps that will produce a worthwhile plan: 1. Write out basic business concept. Six Steps to A Great Business Plan: Start-up entrepreneurs often have difficulty writing out business plans. Put the plan into a compelling form so that it will not only give you insights and focus but.and demographics with which one will be dealing.

did not result in economic benefit for many of those who tried to exploit these great advances. • Capable Management: Look for people ideal peoples. • Able Financial Control: One will learn later the importance of becoming qualified in accounting. Most entrepreneurs do not come from accounting backgrounds and must go back to school to learn these skills. One thinks that one has a great kite that will capture the imagination of kite fliers throughout the world? Then craft some of them and try selling them first. have complementary skills and are smarter. people who specialize in a product or service will do better than people who do not specialize. Success comes to those who find businesses with great economics and not necessarily great inventions or advances to mankind. who have good ethical values. Keep a fluid mindset and be aggressive in making revisions as warranted by changing circumstances and expanding knowledge. • A Consistent Business Focus: As a rule. Growing and Stable Industry: Remember that some of the great inventions of all time. computer software and cash flow management. not in ink.• Understanding of Market: A good way to test one’s understanding is to test market the product or service before one starts. Define unique ability and seek out others who turn your weaknesses into strengths. • A Healthy. • A Mindset to Anticipate Change: First plan should be written in pencil. . Focus on the efforts on something that one can do so well that others will not be competing solely on the basis of price. like airplanes and cars. Plan to hire people who have good skills.

Don't commit too early. • At some point. Prepare a complete business plan for any business you are considering. take the plunge and test your product or service on a small scale in the real world through customer research.Formulate (and Reformulate) Business Plan: Here is a capsulation of his suggestions on how to formulate (and reformulate) business plan: • Be flexible early in the process and keep it fluid. Clearly identify what you see as the key drivers of success. test marketing. 5. • Test and refine your business model before expanding your operations. Package your business plan in an attractive kit as a selling tool. Expect first plan to be provisional and subject to revision. 3. or prototypes. Research (use search engines) to find business plans that are available on the Internet. . • • Identify your potential deal killers: variables that are likely to prove fatal to the venture. Use the business plan templates furnished in each session. 4. with a cushion for contingencies. • Delay hiring key managers until initial rounds of experimentation have produced a stable business model. 2. What are you betting on here? • Raise money only in sufficient amount to finance the experiment or evaluation you next envision. Spell out your strategies on how you intend to handle adversities. • Ask yourself if your experience or expertise gives you the right to an opinion on your specific opportunity. Complete sections of your business plan as you proceed through the course. 7. Submit your business plan to experts in your intended business for their advice. Top Ten Do's and Don'ts: TOP TEN DO'S 1. 6.

TOP TEN DON'TS 1. Be optimistic (on the high side) in estimating future sales. 4. Spell out the strengths and weaknesses of your management team. Spell them out.8. 7. Test it first. Be everything to everybody. 9. 10. 10. Disregard or discount weaknesses in your plan. Project yourself as someone you're not. Base your business plan on a wonderful concept. 9. Be optimistic (on the low side) in estimating future costs. 8. Better to focus on projections for your first year. Depend entirely on the uniqueness of your business or the success of an invention. Proceed without adequate financial and accounting know-how. . 6. 3. Stress long-term projections. Be brutally realistic. Highly focused specialists usually do best. Skip the step of preparing a business plan before starting. Freely and frequently modify your business plans to account for changing conditions. Include a monthly one-year cash flow projection. 2. 5.

shall do registration of Call Center Business. These forms are also available on WEBSITE of PTCL. Lahore and Islamabad. help line. insurance claims. Chief Engineer (PSP). Registration of demand Application forms are available in the office of Divisional Engineer Value Added Services (VAS) Karachi. The typical services are airline booking/confirmation. reservations. medical prescription entries. The overseas customers' calls are routed to call centers in Pakistan through VoIP technology where trained operators respond to the inquiries of the customers. data entries etc. issue of Demand Note for international connectivity and provision of the facility. high quality communication links and efficient handling without any noticeable time delay. hotels.E (VAS) will act as one window for registration. Interface D. Applications will be submitted alongwith photocopies of the following documents: . Chief Engineer (PSP) will also issue normal notification of registration to all concerned in PTCL. Photocopy of the form can also be used for registration. PTCL will provide connectivity for establishment of these Call Centers. operation and maintenance of these services in the country. banking. This service requires quick response. Following procedure is laid down for streamlining the provision.EXAMPLE OF DEVELOPING OF BUSINESS PLAN Call Centers Business in Pakistan Government of Pakistan has announced policy for the establishment of Call Centers in Pakistan to provide service to offshore companies. PTCL HQs Islamabad. The access to call centers is normally through 0800 Free Phone Numbers.

Customer Facilitation Code 128 is available for registration of faults of ISP/Data/Software exporters at Karachi.a b c d NIC/Company registration National Tax No. trade references and total return) Name of partner (s) with contract specifying requirements and intent at foreign end.E (VAS) who will coordinate for provisioning of the facility on receipt of paid copy of Demand Note. Bandwidth Operator of Call Center will be provided bandwidth on SEA-ME-WE-3 on half circuit basis. Sanctioning procedure of clear international circuit already exists in the SOP for ISPs/Data and Software exporters. DG (I/C) and G. Financial Status for last three years. same procedure will be adopted. Billing Subsequent billing for international connectivity will be done by Director International Accounts PTCL H/Q Islamabad. Tariff of software exporter will be applicable. Domestic Bandwidth from ITMC to Call Center premises shall be provided by the Local Region of PTCL in coordination with Chief Engineer (M&O)-I and GM OFS Islamabad.Ms. Lahore and Islamabad. . DE IT Maintenance Support will be responsible for rectification of faults and satisfactory service to the valued customers. 2nd half circuit will be arranged by the call center operator. OTR Islamabad/Karachi shall be responsible for providing International Bandwidth from ITMC (Pakistan) to ITMC (Overseas). Operator will enter into lease agreement for call centers. (Please attach bank. Provisioning of Facility Initial demand note will be issued by D.

The queries of the customers are satisfied on-line through data . ISPs or similar business. The call center application is one of the products of Information Technology applications. Being labor intensive. 2. reservations. this business would become one of the major sources of foreign exchange earning for the country as well. Call center concept and configuration The call center industry typically employs packet switched technology for both voice and data communication. It has enormous growth potential due to unprecedented growth in service industries of the developed countries. hotels. complete book comprising policy. To facilitate the customers. Call Centre Business in Pakistan Background PTCL is eager to search for new opportunities for the betterment of services and generation of additional revenue for the benefit of its shareholders. It will be ensured that the call center companies are not provided with connectivity between the call centers and their affiliated subsidiaries dealing in software/Data export. insurance claims. data entries etc.In case of regions. help line. DE's nominated in each region by the respective GM's to handle ISP/Data Software demand will also handle this demand following above laid down procedure (list of all such DE's enclosed). call center business is becoming a major source of employment generation in developing countries like Pakistan and India where the labor rates are comparatively low and educated class is fluent in English language. The typical services are airline booking/confirmation. The Computer Telephony Integration (CTI) in the form of Information Technology would be generating plenty of employment opportunities. PTCL is not only interested in revenue generation but also interested in generating new employment opportunities. The customer calls are routed to a call center through VoIP technology to overseas destination where trained operators respond to the inquiries of the customers. The access to call centers is normally through 0800 Free Phone Numbers. Lahore & Islamabad. Apart from employment opportunities. other than Karachi. application forms copy of agreement and tariff are attached which should be provided to all concerned officers. medical prescription entries. banking.

e. and clearance obtained for name. This service requires quick response. Registration with the Pakistan Telecommunication Corporation Limited for operating a call center.input on computer systems of the companies. PTCL positioning regarding facilitation of call center business Optical fiber link are favored mode of transmission for call center application. requirements from PTCL and business plans to PTCL. followed by registration with the Company Registrar Office. Safeguards have been proposed and are included in the draft terms and conditions as under. While facilitating this business it has to be ensured that the service is not misused in any manner for which service arrangement will have suitable provisions. with time duration. II. . TERMS AND CONDITIONS OF INTERCONNECT AGREEMENT FOR CALL CENTER OPERATORS I. The applicant shall require to furnish a legal undertaking under the relevant clause of Pakistan Telecommunication (reorganization) Act 1996 that the facility will not be misused or used for any other purpose other than call center applications. a company incorporated in Pakistan. 3. The SEA-MEWE-3 connectivity to Pakistan provides the appropriate telecom access for this business. high quality communication links and efficient handling without any noticeable time delay. PTCL feels that thousands of jobs will be created in call center applications in next few years. The company needs to be formed. The customer is oblivious to the fact that an operator attending the call is located in an overseas destination. The Call Center business can be an attractive source of foreign exchange earning and gives good opportunity to create jobs. 4. The call center is not supposed to be connected in any manner with the telephone network of the host country and as such does not adversely affect the international voice revenues (unless misused). Registration will also include submission of requirement for bandwidth. The applicant will need to create a legal entity i. The applicant will provide company profile. III.

outbound or blended). Government of Pakistan. interfacing . Separate earth station or any other arrangement for the bandwidth termination at the call center bypassing PTCL international and national network is not permitted. The same bandwidth tariffs as for software export promoters shall apply. Interconnectivity with any PSTN or other network(s) in Pakistan is not permitted. specification. IV. X. Bandwidth requirement: PTCL will provide the required bandwidth within 8 (eight) weeks of application and payment of service charges. V. IX. specifications and supporting services. Details of customers/service partner with contracts specifying clear requirements and intent at the foreign end are to be provided with application. type of signaling/protocol. XI. VIII. All foreign exchange laws and regulations will be applicable. XII. strict action will be initiated by PTCL under the laws in force in Pakistan. Severe penalties under the law of Pakistan will be imposed on international call center found to be involved in any illegal activity including termination of voice telephone traffic into the PSTN via any means. IPL details Pakistan/foreign end locations are to be provided with the application in order to enable PTCL to arrange for necessary interfacing of the call center with PTCL leased line network.e. Any additional costs incurred by PTCL in bringing the call center online will be settled through mutual agreement. Detailed Network plan including schematic diagrams with full equipment details. satellite or optical fiber.failing which. The applicant will provide details of the type of call center (Inbound. VII. VI. Details can be obtained from the Ministry of Finance. Technical details including schematic diagrams. This bandwidth will be provided on available media i.

. PTCL bills payments by the CC operator within fifteen days of issuance of bill.requirements at the PTCL end shall be provided with the application.

Master your semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master your semester with Scribd & The New York Times

Cancel anytime.