Branding and design

We help you use design to drive groWth.
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every design day, Compelling
Builds your Business.
every day, consumers have countless chances to be influenced by brands – yours and your competitors’. every trip to their neighborhood stores is an opportunity for you to gain or lose a customer, category dominance or brand share. Anthem has helped category leaders, global brands, proud national brands and even emerging specialty brands create a compelling brand experience onshelf – where consumers vote with their wallets. this is the crucial decisionmaking axis, where your brand competes to make it into the shopping cart. How do compelling brand experiences begin? With authentic consumer insights, those that give you permission to think differently about your brand. Anthem’s strategists provide intelligent, rational context and articulation to take evolutionary steps or courageous big leaps. We offer world-class regional branding and design services globally with world-class execution and brand activation capabilities. With Anthem, you get big ideas that are beautiful, smart and effective on multiple levels. We combine rigorous structure with exceptional beauty. design that’s intelligent.

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HOW YOu beNeFIt.
every Anthem recommendation and execution reflects a strong strategic point of view developed through valid and authentic insights. We proceed on rational grounds and execute with maximum certainty about brand values and objectives. this process doesn’t stand in the way of creativity; it simply ensures that it works.

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What We offer.
Anthem is expert in the full range of strategic design services:

Brand
strategy
Brand analysis Brand articulation

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design
strategy
visual articulation

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design
development

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design
deployment
Brand implementation production and premedia

identity design system design

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Brand strategy: What your Brand stands for.
brand strategy begins with a great big differentiating idea, informed by fresh and salient marketplace, category and consumer data. We then partner with you to articulate a core positioning that supports your overall business objectives.

What We offer.

Brand analysis Our assessment of category, competitive, consumer and brand data to uncover insights and discover areas of opportunity for the brand that meet your business objectives. deliverables • brand Analysis • Consumer Analysis • Competitive Analysis • brand and Consumer Research • Consumer Insights

Brand artiCulation the robust articulation of your brand idea, driven from consumer insights, that strategically captures the competitive advantage of your brand and the place it owns in the hearts and minds of consumers. deliverables • brand Strategy • Consumer Definition • Consumer Need State Articulation • brand Innovation and Standards • brand Architecture • Portfolio Optimization • brand Management and Stewardship • Naming and Nomenclature

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visual artiCulation What We offer.

design strategy: hoW your Brand looks and Behaves.
transformative brand ideas only come about from intelligent creative vision. this vision guides the development process of the brand in profound and ownable directions. the result is vivid strategy translation, design principles and creative catalysts.

Our visualization of your brand essence and positioning provides a critical foundation for creative development. It demonstrates your brand’s unique competitive advantage in the marketplace. deliverables Visual essence • Visual Positioning • Visual equity • In-Store Audits • Competitive benchmarking • Cultural Requirements

design development A comprehensive roadmap for the creative development, driven from the brand strategy and communication imperatives, it clearly captures the essential ingredients of the design requirements. deliverables brand Point Mapping • brand Point Drivers • Ideation Path • Creative Catalysts • Communication Hierarchy • Contexts and Metaphors • Symbolism Studies

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What We offer.

design: hoW your Brand Creates desire.
With strategic business opportunities defined, teams from within our world-class design network create visual and verbal elements that capture your brand’s positioning. From here, we can create big ideas and orchestrate a compelling expression of your brand.
identity design the creation of your brand’s visual and verbal identity. It includes the creative development of core visual and verbal elements such as brand voice, brand aesthetics and name. deliverables • Ideation and exploration • Identity Development • Key Communication Visuals • brand Style and Character • Research Stimuli system design We are experts at the comprehensive application of your brand identity and key visuals into a dynamic system across multiple brand touchpoints. deliverables • Packaging and System Design • Integrated Communications • Future System Visioning • environmental branding • Print Collateral Design • Structural Design

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deployment: hoW your Brand earns and keeps trust.
the most compelling strategy and creative are only as good as their execution. Anthem’s capabilities in brand deployment and brand governance are unparalleled. We integrate Schawk’s production and premedia expertise during preliminary print feasibility reviews to ensure that the design is technically capable of being reproduced as envisioned to avoid costly and time-consuming re-work later in the process.
Brand implementation the construction, application and governance of the brand deployment to brand touchpoints to ensure consistency and proper interpretation. deliverables • Implementation Planning • brand Standards and Guidelines • Global Deployment • Management • Implementation Audits produCtion and premedia the conversion of your brand assets and design files to media-ready forms. this step, performed by our colleagues at Schawk – a recognized expert worldwide – ensures that all files are technically and factually correct and meet the specific media reproduction guidelines. deliverables • technical File Management • Production Workflow Management • Color Management • Production Art

What We offer.

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Brand Point ManageMent. tHe advantage.
Anthem is Schawk’s strategic design company, and our mutual collaboration is compelling for brands. Company-wide, Schawk delivers brand point management to its clients – the integration of services and technologies across the brand lifecycle and across geographies. This integration defines the Anthem/Schawk relationship. For shared clients, Anthem does strategy and design that responds to executional considerations that are clearly articulated by Schawk. And Schawk, in turn, delivers world-class premedia and print-management services and brand management technology. This collaboration has multiple benefits for the client: faster to-market times, superior finished materials, resource savings of all kinds – and more compelling and consistent brand experiences for shoppers, a magic that speaks to the heart from the first impression to the moment of purchase.

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tALK tO uS.
Call: Barbara glass at 203.327.7600 globalnewbusiness@schawk.com

Anthem Worldwide, a Schawk Strategic Design Company, is an integrated global network that provides innovative solutions to articulate, unify and manage brand impact. Anthem creates compelling brand experiences by aligning its strategic, creative and executional talent worldwide with the business needs of companies seeking a competitive advantage. Anthem offers a full range of branding and design services to our clients including Campbell’s, Coca-Cola, E-Mart, Foster’s, General Electric, Hbc, Kimberly-Clark, Microsoft, Nestlé, Procter & Gamble, Revlon, Safeway and Unilever With our network of world-class design professionals in 12 cities, Anthem is presently located in Chicago, Cincinnati, Düsseldorf, Hilversum (the Netherlands), London, New Jersey, New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more information on Anthem, please visit http://www.anthemww.com. Follow Anthem on http://twitter.com/anthemworldwide. © 2010 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the copyright holder. Schawk is a registered trademark of Schawk, Inc. The Schawk, Anthem and BLUE logos are trademarks of Schawk, Inc. All other trademarks are the properties of their respective owners.

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