ITRIZ Introduction Ideation Theory of Inventive Problem Solving

© 2002 Ideation International Inc.

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Existing Intellectual Property Situation
Existing process of innovation creation is ineffective, in particular: • It takes about 3,000 raw ideas to come up with one commercial success • From four projects that enter development stage, only one becomes commercially successful • According to US department of commerce, 90% of all new products fail in the first four years • For 150 patent application, 112 patents issued; 9 of them will be supported by the owners; one could be really successful. • Less that 10% of American companies tried to come up with a new product for the last 10 years • 80% of all innovations originate from customers rather than producers
Miller, William L. and Langdon Morris. 4th Generation R&D, John Wiley & Sons, Inc, 1999.

Conclusion: Less than 10% of R&D efforts are properly utilized and produce substantial results!
© 2002 Ideation International Inc.

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Classical Idea Generation
Individual experience Personal talent

Tacit knowledge = Intuition

How Can I Invent

New Ideas, Invention, Innovation

Tomas Alva Edison
© 2002 Ideation International Inc.

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4 . Genrich Altshuller Tacit knowledge = Intuition Personal talent Individual experience Generalized experience of inventors (patent fond) History of evolution in technology. etc. Innovations. Inventions. art. Concepts. society. etc. © 2002 Ideation International Inc.TRIZ-based Idea Generation Explicit knowledge – How to create new ideas for system evolution New Ideas. science.

5 . © 2002 Ideation International Inc.Different Methods of Creativity Explicit general knowledge Explicit general knowledge Explicit general knowledge + Intuition = Tacit evolutionary knowledge + Explicit and computerized evolutionary knowledge + Explicit and computerized evolutionary knowledge + New Evolutionary Intuition – result of DE training Intuition is unconscious and non-verbalized (not expressed in words) knowledge of Evolutionary Patterns.

What is TRIZ? Russian acronym for the Theory of Inventive Problem Solving Systematic. 6 . © 2002 Ideation International Inc. structured way of thinking supported by numerous tools Science based on patterns of evolution What is ITRIZ? Advanced and westernized version of TRIZ developed by Ideation International in USA.

etc. management. art. social systems.000 world. Altshuller and involving hundreds of scientists and inventors Practical experience of thousands of scientists.wide patents History of evolution in different areas of technology and science. languages. business. More than 3. . businessmen. engineers. Feedback from solving with TRIZ thousands of problems 7 © 2002 Ideation International Inc. etc. managers.Over 55 Years of Development initiated and led by G. inventors.000.

Creative Problem Solving Creative Gap Creative gap – “Mental distance” between known and new ideas. Jump over “creative gap” – non-logical mental operation.jumping over “creative gap” • Using Operators and Patterns recommendations • Using analogies • Integration of Ideas into Concepts © 2002 Ideation International Inc. Creative Methods and Software help an individual but not substitute him or her Ideation Problem Solving Process includes: • Problem analysis – shortening creative gap • Problem understanding • Resources allocation • Ideas synthesis . 8 . result of human natural creativity.

9 .Problem Creative gap Resources allocation Problem Analysis Process Problem understanding Building bridge over the problem = shortening creative gap © 2002 Ideation International Inc.

10 .Analytical Work .Building Bridge Over the Problem © 2002 Ideation International Inc.

Creative Jump – Tools Enhancement © 2002 Ideation International Inc. 11 .

12 .Ideation Process: Analytical Work + Tools for Creative Jump © 2002 Ideation International Inc.

The Ideation Process is designed to support you in analyzing a problem situation and developing innovative solution concepts. 13 . software-based problem-solving process incorporating the Ideation TRIZ Methodology (I-TRIZ).Ideation Problem Solving Process The Ideation Process is a comprehensive. Analytical Process Stage Analytical Process Stage Objectives Innovation Situation • Collecting information about system and problem Questionnaire (ISQ) • Understanding and documenting system resources Building CauseEffect Diagram and Problem Formulation Prioritize Directions • Understanding system functioning • Understanding problem root causes • Understanding interdependence between system functioning and problem root causes • Formulating possible problems for solving • Selection of the most promising directions for problem solving • Refining and strengthening directions for problem solving © 2002 Ideation International Inc.

The Ideation Process is designed to support you in analyzing a problem situation and developing innovative solution concepts. Synthesis Process Stage • • • • Synthesis Process Stage Objectives Thinking over refined directions for problem solving Considering software recommended Operators Considering software recommended Analogies Application of recommended Operators and Analogies to refined directions for problem solving and ideas generation Ideas Generation Integration of ideas into Concepts • Adding new ideas into Cause-Effect Diagram • Recognizing and solving secondary problems • Summarizing concepts description and IP protection © 2002 Ideation International Inc. software-based problem-solving process incorporating the Ideation TRIZ Methodology (I-TRIZ).Ideation Problem Solving Process The Ideation Process is a comprehensive. 14 .

How the Ideation Process Works Many Typical Problems Prism of TRIZ Analytical Tools 1 2 3 4 5 6 7 8 9 n To Corresponding Solutions 1 2 3 4 5 6 7 8 9 n • A large number of Many typical problems Typical are available for Solutions consideration (Knowledge Base) • TRIZ helps narrow the search to a manageable range of typical problems • For each typical problem. there are one or more potential solutions © 2002 Ideation International Inc. 15 .

) • Language for creativity • Culture of creativity • Evolution of way of thinking • Structured way of thinking (modeling) • Methods for providing competitive advantage • Collection of useful tools (including software) • Set of applications. 16 . etc. social. cosmology. in particular: • • • • • Inventive Problem Solving Research Problem Solving Innovative Cost/Quality Engineering Failure Analysis Failure Prediction © 2002 Ideation International Inc. paleontology. culture.What is TRIZ? Different points of view • Science on creativity • Evolutionary science like biology. but oriented on evolution of artificial systems (technical. in area of art. geology. etc.

evolution goes through Trial & Error method. Product Evolution Patterns © 2002 Ideation International Inc.Directed Evolution versus Traditional Way of New Product Generations Traditional Way Psychological Inertia Traditionally. the majority of trials are productive because they follow Patterns of evolution. 17 . Directed Evolution Way Psychological Inertia Product Real evolution Trials In Directed Evolution. The majority of trials fail because they are influenced by psychological inertia.

I-TRIZ APPLICATIONS A systematic procedure for strategically evolving future generations of technological systems Failure Analysis A systematic procedure for identifying the root causes of a failure or other undesired phenomenon in a system. A systematic procedure for resolving tough technological problems. and for making corrections in a timely manner. improving quality. etc. enhancing system parameters. for current generations of products and technologies. Inventive Problem Solving © 2002 Ideation International Inc. Directed Evolution Anticipatory Failure Determination DE AFD CIP Control of Intellectual Property A systematic procedure for increasing IP value and providing protection from infringement and circumvention. 18 . all dangerous or harmful events that might be associated with a system. reducing cost. and then preventing. IPS Failure Prediction A systematic procedure for identifying beforehand.

19 .What is an Inventive Problem? • Involves one or more contradictions • Suggests no known ways or means of solution © 2002 Ideation International Inc.

1% Invention inside the paradigm. radio. airplane. like laser. etc. integrated circuit. Level 3 68% 27.26% 0. essential improvement of an existing system like coffee-machine. Level 5 Pioneering of an essentially new system based on discovery.Level 1 Small changes of an existing system. like using in car adjustable pedal. usually well-known in other areas of technology. © 2002 Ideation International Inc. car automatic transmission. like jet aircraft.3% 0. telephone with internet connection. etc. system. etc. well-known in aviation Invention Creativity Levels Level 2 Improvements of an existing system. like bifocal glasses.06% Level 4 Invention outside the paradigm. usually with some compromise. radio telephone. based on the new principle of performing the primary function. etc. 20 . Level 1 Level 2 Level 3 Level 4 Level 5 4.

06% inventions Units Dozens Hundreds σ Thousands Hundreds & Dozens Thousands thousands & Millions 2σ Number of trials with using Trialand-Error method for creativity 3σ 4σ +∞ Normal Distribution 1 F ( x.24% inventions Level 5 0.σ ) = of Invention Levels σ 2π −∞ ∫e ( x − μ )2 − 2σ 2 dx 21 © 2002 Ideation International Inc. .3% inventions Level 4 0. μ .1% inventions Level 3 4.Levels of Invention Level 1 68.3% inventions Level 2 27.

22 .Software Module for Invention Creativity Level Definition This software module supports realistic identification of inventions’ level and provides recommendations on situation improvement in the followoing directions: • Increasing Return on Investment • Risk Minimization • Implementation Acceleration © 2002 Ideation International Inc.

volume of production. computerization. market share.Connection between Levels of Invention and different characteristics of commercialization Possible risk (%) 0. .75 O.95 0. legal regulation. 23 © 2002 Ideation International Inc. in area of electronic. etc. For example. Internet.9 0. in reality can be big difference depends of aria of industry or science. time for ROI can be a shorter. etc.5 Possible ROI (times) 10000 1000 100 100K 10 10K 10 Nessesary Possible time for ROI investment (years) ($) 100M 10M 1M 20 30 Levels 0 1 2 3 4 5 Attention! That diagram show only typical tendency.

24 .Invention Creativity Levels and Probability of Success Probability of success 100% 80% 60% 40% 20% Years 0 5 10 15 20 25 Level 1 Level 2 Level 3 Level 4 Level 5 Patent protect you IP only 20 years! Non enough time to have real success! © 2002 Ideation International Inc.

Invention Creativity Levels and Return on Investment Range of Possible ROI 10000 Level 1 Level 2 Level 3 Level 4 Level 5 1000 100 10 Years 0 5 10 15 20 25 Patent protect you IP only 20 years! Non enough time to have real profit! © 2002 Ideation International Inc. 25 .

26 .30 3rd level invention 50 . Systematic Innovation can improve this! © 2002 Ideation International Inc.Typical Invention Levels Hierarchy 5 4 3 2 1 0 One 5th level invention 4 3 3 2 1 0 0 4 3 2 1 0 4 3 2 3 .5 4th level invention 10 . causes from non-systematic methods of invention.1000 1st level invention Thousands non inventive solutions 2 1 0 0 1 0 1 Main reason for slowly ROI for high level invention – non solved problems in intermediate levels (3 or even 2).150 2nd level invention 200 .

27 .about Directed Evolution with Strategic Research WorkBench 4% of all Planning inventions Control of Intellectual Patent attorneys Patent Deconstruction property and agents (4 – 5) – less than 0. problems (any Failure analysis and marketing Failure Prediction™ level) people Failure Prediction Directed Evolution™ The best engineers and people working Directed Evolution™ (3 – 4) .about Inventive Problem Solving 30% of all Failure analysis inventions Failure Prediction Research Problem Solving All engineers. Failure Prediction™ Research WorkBench Knowledge Wizard™ Non technical Inventive Problem Solving Managers.Applications for I-TRIZ and DE Tools Typical level of invention (1 – 2) . 3 IWB. business Failure Analysis™. days of education per each application Failure Analysis™ Research and Development engineers and scientists Innovation WorkBench® Failure Analysis™. TRIZY.over 95% of all inventions Applications Target audience Ideation Software Tools Inventive Problem Solving Cost/Quality Engineering Failure analysis (2 – 3) .5% of Long-term future vision all inventions People working with Strategic Planning Directed Evolution™ Top level scientists Research WorkBench © 2002 Ideation International Inc.

.Knowledge for Different Levels Is at SOCIETY Th ll INDUSTRY COMPANY PERSONAL K w no le ab A 1 2 3 4 5 28 © 2002 Ideation International Inc.

Tapping Our Knowledge Is at SOCIETY Th ll INDUSTRY COMPANY PERSONAL K w no le ab A Ideal Vision 1 2 3 4 5 29 © 2002 Ideation International Inc. .

discoveries and inventions .cassis for evolution © 2002 Ideation International Inc.fuel for evolution Society requirements – motor for evolution Business .driver for evolution EVOLUTION Market .Social. Market and Technology Evolution Science and technology. 30 .

Where is “Huge Ideas” ? “Huge Ideas” here! ROI Social invention Business invention Market invention Technological invention “Huge Ideas” not here! © 2002 Ideation International Inc. 31 .

32 .Resources = Source for both: Good Evolution and Bad Evolution © 2002 Ideation International Inc.

Chemical and Geometric Effects Nonlinear effects Harmful to use Harmful Energy Harmful Objects Space Resources of Harmful Functions Informational Resources of Harmful Functions Time Resources of Harmful Functions Others resources of Harmful Functions Combination of different resources © 2002 Ideation International Inc.Moving toward Ideality with A “FFI ISSTT ” Full of Resources Functional Field (energy) Information Ideas Substance Space Time Trends Accumulation Concentration Readily Available • • Visible Hidden Ideality • • • • • • Leveraging the Combination of Ideas. Copyright Ideation International 2001 33 . Concepts. Resources of Change Systems Natural Use via Physical.

effects Combination of different resources © 2002 Ideation International Inc. Biological. Systems Readily Available • Visible Mistakes. • Hidden Useful to harm • Useful Energy • Useful Objects • Space Resources of Useful Functions • Informational Resources of Useful Functions • Time Resources of Useful Functions Scaling • Others resources of Useful Functions Resources of Change Physical. Nonlinear effects etc. Geometric. sabotage etc. Concepts. Chemical.Problems in Evolution from A “FFI ISSTT” Full of Resources Functional Field (energy) Information Ideas Substance Space Time Trends Accumulation Concentration Harmful combination of Ideas. 34 .

35 .Contradiction Wing area must be < 15m2 for good cruising speed a>X>b a<b Impossible! Wing area must be > 25m2 for good take-off © 2002 Ideation International Inc.

36 .Contradiction Resolution a>X>b a<b Wing area < 15m2 in time of cruising speed X → X( f ) Variable-geometry wing X ( f1 ) >b X ( f2 ) <a Wing area > 25m2 in time of take-off © 2002 Ideation International Inc.

37 .Patterns of Invention: Processing Sweet Peppers © 2002 Ideation International Inc.

Husking of sunflower seeds Filter cleaning • Pressure increase/drop – Removing stems from bell peppers – Removing shells from sunflower seeds – Cleaning filters – Unpacking parts wrapped in protective paper – Splitting diamonds along micro-cracks – Producing sugar powder from sugar crystals. consider the possibility to place the product into a hermetic chamber. use slow increase of the pressure inside the chamber followed by abrupt pressure drop. pores or cracks. – hundreds of inventions © 2002 Ideation International Inc. etc.Pattern of Invention If it is necessary to destroy or split a product which has open cavities. Shelling of cedar nuts and krill 38 .

their task would have been straightforward • TRIZ development is extraction. often separated by many years • If the latter inventor had had knowledge of the earlier solution.Patterns of Invention • The same fundamental problem (contradiction) had been addressed by a number of inventions in different areas of technology • The same fundamental solutions were used over and over again. and organization such information • There is about 1000 different Patterns of Invention named Operators in different Ideation software tools for Innovative Problem Silving © 2002 Ideation International Inc. compiling. 39 .

Patterns of Invention • Pressure increase/drop – – – – – – Removing stems from bell peppers Removing shells from sunflower seeds Cleaning filters Unpacking parts wrapped in protective paper Splitting diamonds along micro-cracks Producing sugar powder from sugar crystals • Lottery principle – Automotive plant – Income control – Littering problem © 2002 Ideation International Inc. 40 .

Patterns of Invention • Altshuller recognized that the same fundamental problem (contradiction) had been addressed by a number of inventions in different areas of technology • He also observed that the same fundamental solutions were used over and over again. and organize such information © 2002 Ideation International Inc. compile. often separated by many years • He reasoned that if the latter inventor had had knowledge of the earlier solution. their task would have been straightforward • He sought to extract. 41 .

42 .Patterns of Evolution -The Primary TRIZ Postulate • Engineering (technological) systems evolve not randomly. but according to objective patterns • These patterns can be revealed from the patent fund and purposefully used for systems development without numerous blind trials © 2002 Ideation International Inc.

43 .Main Patterns of Evolution • Increasing of system Ideality • Evolution of useful functions • Elimination of harmful functions • Evolution of applications • Integration/ structuring • Increasing of dynamism and controllability • Evolution with matching/mismatching • Evolution of resources application • Evolution of contradictions • Increasing complexity followed by simplification • Evolution of fields • Evolution towards multy-levels • Changes in human involvement © 2002 Ideation International Inc.

Lines of Evolution Formulating the problem Developing the solution Problem Formulation (software. AFD. ARIZ.based and manual) Principles. Lines of Evolution. SF. 44 .Ideation’s knowledge-base tools – System of Analysis.Classical TRIZ and Ideation TRIZ Comparison Tools for Supporting the Innovation Process Innovation Stages Revealing the problem Classical TRIZ Ideation TRIZ (I-TRIZ) ISQ. Standard Operators. Solutions Criteria and Lines of Evolution Evaluating the solution Implementing the solution (solving secondary problems) IPS for secondary problems. etc. include nontechnological Stages necessary for successful professional problem solving Good tools for an amateur Tools for a professional © 2002 Ideation International Inc.

45 .Directed Evolution for Resolution of Cost/Quality Contradiction Saving Quality Contradiction Quality enhancement causes cost growing Cost reduction causes quality deterioration © 2002 Ideation International Inc.

Directed Evolution for Resolution of Cost/Quality Contradiction Quality Resolution of contradiction between Cost and Quality System simplification and parts exclusion – a way of Cost/Quality Engineering © 2002 Ideation International Inc. 46 .

Classical TRIZ Education Classical TRIZ seminars 120 – 200 hour course + 30 – 60 hour home work. 47 . + the best teacher – G.Altshuller Objectives: • Creation of Problem Solving skills • Creation of Creative Imagination • Creation of TRIZ development skills Results ~ 10% successful users © 2002 Ideation International Inc.

25 Education period Knowledge half-life period Education period “One shot” education Education with coaching © 2002 Ideation International Inc.Knowledge Degradation 1 Acquired Knowledge 1 0. 48 .5 0.

• Close connection with “TRIZ Mentor” Practically impossible for an average industrial or design engineer © 2002 Ideation International Inc.Education with Continuous Practical Work Acquired Knowledge and Practical Skills 1 Education period Professional mode of TRIZ work: • 50 – 100 hours of education • 2 – 3 day TRIZ work per each week • Continuous participating in real problem solving • Continuous reading of TRIZ information • Discussing TRIZ issues with others TRIZ professionals. etc. 49 .

accumulated in software Education supported by education materials Education supported by software The only practical way for an average engineer © 2002 Ideation International Inc. 50 .Knowledge Degradation Acquired Knowledge Education Permanent knowledge period accumulated in books and education materials Education period Permanent knowledge.

This is especially important for AFD prediction. where most people have neither computers or Internet access • Elderly people. who are not very adept at using computers As professionals. there are two sources of this idea: • Russia. Back to infantile cradle! “To hell with computers!” means Back to the 20th century! © 2002 Ideation International Inc. to exclude any probability of accidents or failures. 51 . we use the “manual” mode to conduct a preliminary estimation of a targeted project But for the REAL work we use a computer. because: • It is faster and more productive • It prevents mental exhaustion and reduces stress • It ensures high process reliability.Manual Versus Computerized Work? Some TRIZ teachers exclaim: “To hell with computers!” In general.

52 .© 2002 Ideation International Inc.

HAZOP eth od Theory of Constraints DFMA g Concurrent E ngineering in rm Lateral Thinking sto n Technological Forecasting rai B Q FD Va lu e En gi ne er in g M TQ ign es tD us ob R © 2002 Ideation International Inc. 53 .Classical TRIZ Rejection of Others Methods Classical TRIZ Mo rp ho lo g ica l M FMA.

HAZOP En gin e er FD rre M TQ nt ing Br r sto a in ing m Theory of Constraints g kin hin Ideation TRIZ Q R ob Technological Forecasting Mo rph olo gic al gi l era t La ne er in g T En DFMA Me tho d us tD es ue ig al n V And more… © 2002 Ideation International Inc. 54 .Ideation TRIZ Collaboration with Others Methods Co n cu FMA.

Traditional Innovation Process Weak Identify Identify Problem Problem Formulate Formulate Problem Problem Develop Develop Concepts Concepts Evaluate Evaluate Implement Implement Reliability Reliability Trial & Error Study Cad/Cam Analysis Brainstorming Widely Used Techniques t rke h Robust Design Ma arc se Re © 2002 Ideation International Inc. 55 .

The Added Value of TRIZ Identify Identify Problem Problem Formulate Formulate Problem Problem Develop Develop Concepts Concepts Evaluate Evaluate Implement Implement © 2002 Ideation International Inc. 56 .

57 .ITRIZ Differentiation: Integration hological human m in otivation . activation o teamwor f tion of ef k fective “Osborn ’s Direct Decreasi ion” ng of psy c Ideation TRIZ Combination of all “Altshuller’s Direction” effective approaches Utilization of evolution patterns and methods to creative problem of idea generation based on evolution solving and control patterns of technological evolution tion” owledge for effective ec iles’ Dir f existing kn “M cess ring o e-structu f the creative pro R on o applicati © 2002 Ideation International Inc. organiza ertia.

From Classical TRIZ to Ideation TRIZ From Classical TRIZ to Ideation TRIZ
Evolution of the TRIZ Methodology Evolution of the TRIZ Methodology
Re-Structuring of Theoretical Base

Methodology Advancement

Directed Evolution and IP Control Era Ideation/TRIZ Era
Advanced Software Tools

Advanced TRIZ Tools Non-Technological Applications AFD ARIZ-85 4 40 Principles 1 1946 2 3 3

3

2

Kishinev Era
Directed Evolution (as a tool)

Classical TRIZ Era
Patterns of Evolution 1982 1985 1992 1997 2000 2005
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© 2002 Ideation International Inc.

From Classical TRIZ to Ideation TRIZ From Classical TRIZ to Ideation TRIZ
Evolution of the TRIZ Methodology Evolution of the TRIZ Methodology
Step-by-step analysis of the problem situation Typical solutions for typical problems Algorithm for Inventive Problem Solving Computerized tools “Third wave” theory Theory of nonlinear system evolution and self-organization

Application of physical and other effects Overcoming psychological inertia

Classical TRIZ

Ideation TRIZ
Subversion Analysis (AFD) Numerous Patterns and Lines of Evolution

Directed Evolution and IP Control
TRIZ-based theory of social evolution Theory of technical system hybridization Existing evolution trends

S-F Modeling and Standard Solutions Patterns of Evolution of Technical Systems

Problem solving For exceptionally committed people Developed by Altshuller

Innovation

Control of destiny

For an average individual Developed by Kishinev School / Ideation
© 2002 Ideation International Inc.

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What is new in ITRIZ
New services:
Patent Deconstruction Control of Intellectual Property Failure Analysis Failure Prediction Directed Evolution Scientific Problem Solving Cost/Quality Engineering

New methods of work:
Ideation Brainstorming Concepts Integration
© 2002 Ideation International Inc.

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What is new in ITRIZ Software under development: • Innovation WorkBench IWB 3. IWB master. AFD master • TRIZy . new formulator. etc. Stage Gate.simple and friendly software for beginners • Research WorkBench RWB 1. quality and knowledge management systems like Six Sigma. . • Applying TRIZ to organizational development 61 © 2002 Ideation International Inc. creation of new and improvement of existing theories. development of experiments and measurement systems. etc. business/management.) • New idea integrator module • Integration with other businesses. • Directed Evolution DE 1. and examples • e-Learning (Basic TRIZ. etc).0 – software for supporting DE service • Control of Intellectual Property CIP 1. operators. health care.0 – for Patent Deconstruction service • Building specialized knowledge bases (chemical.0 – software for solving different scientific problems (discovering new effects.0 – new friendlier software shell.

chemical. etc.) System of Operators Selected Innovation Examples Five Main Applications Inventive Problem Solving (IPS) Scientific Problem Solving Anticipatory Failure Determination (AFD).Ideation TRIZ Summary Four Key Findings Definition of the Inventive Problem Levels of Inventions Patterns of Inventions Patterns of Evolution Seven Knowledge-Based Tools Pattern/Lines of Evolution 40 Innovation Principles & Contradiction Table Separation Principles 76 Standard Solutions Effects (physical. 62 . include Failure Analysis and Failure Prediction Directed Evolution (DE) Patent Deconstruction Four Main Premises Ideality Contradictions Systems Approach Resources Four Analytical Tools Innovation Situation Questionnaire (ISQ) Problem Formulator Algorithm for Inventive ProblemSolving (ARIZ) Substance-Field Analysis (Su-Field) © 2002 Ideation International Inc.

63 . scientific and social system evolution • New inventions and discoveries • New software testing • Ideation software • Other software in various areas © 2002 Ideation International Inc. • “Scientific day” every week • Scientific discussions on each Ideation project • Testing all new TRIZ ideas and tools in real projects • Continuous information search in areas of: • TRIZ • Other creativity methods • Technical.Typical Scientific Works • Each Ideation specialist has his/her continuous scientific work.

64 .581.663 © 2002 Ideation International Inc.Ideation Problem Formulator™ and Operators System US Patent 5.

Patent Base for Software. .Ideation International Inc. Supporting Creativity Innovation WorkBench® (IWB®) IWB Masters Program TRIZy (TRIZ easy) Improver™ Innovation Situation Questionnaire® Basic TRIZ e-Learning Directed Evolution™ Knowledge Wizard Ideation Failure Prediction (IFP) Ideation Failure Analysis (IFA) Research WorkBench (RWB) 65 © 2002 Ideation International Inc.

66 .Set of Ideation Software © 2002 Ideation International Inc.

67 .New Ideation Software (in Process of Development) ☺ TRIZY © 2002 Ideation International Inc.

TRIZ and Math Analogy • • • • Both TRIZ and Math have the following features: Based on statistical approach to practical results Intended for solving problems in various areas Can be used for self-development Serve as a special language Add slide about math applications 68 TRIZ follows Math in: • Building axiomatic foundation • Developing formal apparatus © 2002 Ideation International Inc. .

CITRIZ can be between 0 and hundreds © 2002 Ideation International Inc. CITRIZ = coefficient depends on ITRIZ training.TRIZ is not a Magic Wand Innovation Success = Pc x Pkn x Pm x Ms x (1+CITRIZ) Success Pc = Personal Capabilities. Ms = Management support. Pm = Personal Motivation. 69 . Pkn = Personal Knowledge. ITRIZ tools and personal experience in ITRIZ utilization.

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