ESSENTIALS OF PAGE LAYOUT

STYLES OR RACES
Roman
Sans Serif
Square Serif
Text or Blackletter
Script
Novelty

TYPE FAMILIES
Times
Garamond
Palatino
Bookman

TYPE FAMILY MEMBERS

Palatino
Palatino Italic
Palatino Bold
Palatino Bold Italic
Palatino Condensed
Palatino Extended
Page 1
 TYPE FONTS
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
¡™£¢∞§¶•ªº–≠œ∑´®†¥¨ˆøπ“‘åß∂ƒ©˙∆˚¬…æΩ≈ç√∫∫˜µ≤≥

LEGIBILITY OF STYLES
A new global order is in the making and the three major trading blocs are North America
with its free trade agreements, the Far East with the developing ASEAN groups, and West-
ern Europe's development of the European Community (EC). New players that might
become important are China, India, the former Soviet Union, and Eastern Europe. It seems
that Star Wars is receiving less attention and the 1990s are bringing forth the "trade wars."

A new global order is in the making and the three major trading blocs are North America
with its free trade agreements, the Far East with the developing ASEAN groups, and West-
ern Europe's development of the European Community (EC). New players that might be-
come important are China, India, the former Soviet Union, and Eastern Europe. It seems
that Star Wars is receiving less attention and the 1990s are bringing forth the "trade wars."

A new global order is in the making and the three major trading blocs are North
America with its free trade agreements, the Far East with the developing ASEAN
groups, and Western Europe's development of the European Community (EC). New
players that might become important are China, India, the former Soviet Union, and
Eastern Europe. It seems that Star Wars is receiving less attention and the 1990s are
bringing forth the "trade wars."

A new global order is in the making and the three major trading blocs are North America with its free trade agreements, the Far East with the developing
ASEAN groups, and Western Europe's development of the European Community (EC). New players that might become important are China, India, the
former Soviet Union, and Eastern Europe. It seems that Star Wars is receiving less attention and the 1990s are bringing forth the "trade wars."

A new global order is in the making and the three major trading blocs are North America with its free trade agreements, the Far East with the developing
ASEAN groups, and Western Europe's development of the European Community (EC). New players that might become important are China, India,
the former Soviet Union, and Eastern Europe. It seems that Star Wars is receiving less attention and the 1990s are bringing forth the "trade wars."

Page 2
 POSITIVE VS. NEGATIVE (REVERSED) TYPE
A new global order is in the making and the three major trading blocs are North America
with its free trade agreements, the Far East with the developing ASEAN groups, and West-
ern Europe's development of the European Community (EC). New players that might
become important are China, India, the former Soviet Union, and Eastern Europe. It seems
that Star Wars is receiving less attention and the 1990s are bringing forth the "trade wars."

A new global order is in the making and the three major trading blocs are North
America with its free trade agreements, the Far East with the developing ASEAN
groups, and Western Europe's development of the European Community (EC). New
players that might become important are China, India, the former Soviet Union, and
Eastern Europe. It seems that Star Wars is receiving less attention and the 1990s are
bringing forth the "trade wars."

A new global order is in the making and the three major trading blocs are North
America with its free trade agreements, the Far East with the developing ASEAN
groups, and Western Europe's development of the European Community (EC). New
players that might become important are China, India, the former Soviet Union, and
Eastern Europe. It seems that Star Wars is receiving less attention and the 1990s
are bringing forth the "trade wars."

BOLD VS. PLAIN TYPE

A new global order is in the making and the three major trading blocs are North America
with its free trade agreements, the Far East with the developing ASEAN groups, and West-
ern Europe's development of the European Community (EC). New players that might be-
come important are China, India, the former Soviet Union, and Eastern Europe. It seems
that Star Wars is receiving less attention and the 1990s are bringing forth the "trade wars."

A new global order is in the making and the three major trading blocs are North
America with its free trade agreements, the Far East with the developing ASEAN
groups, and Western Europe's development of the European Community (EC). New
players that might become important are China, India, the former Soviet Union, and
Eastern Europe. It seems that Star Wars is receiving less attention and the 1990s are
bringing forth the "trade wars."

Page 3
 UPPER VS. LOWER CASE

typography
typography
UPPER CASE TYPE lower case type
A NEW GLOBAL ORDER IS IN THE MAKING AND THE THREE MAJOR TRADING
BLOCS ARE NORTH AMERICA WITH ITS FREE TRADE AGREEMENTS, THE FAR
EAST WITH THE DEVELOPING ASEAN GROUPS, AND WESTERN EUROPE'S DEVEL-
OPMENT OF THE EUROPEAN COMMUNITY (EC). NEW PLAYERS THAT MIGHT
BECOME IMPORTANT ARE CHINA, INDIA, THE FORMER SOVIET UNION, AND
EASTERN EUROPE. IT SEEMS THAT STAR WARS IS RECEIVING LESS ATTENTION
AND THE 1990S ARE BRINGING FORTH THE "TRADE WARS."

A new global order is in the making and the three major trading blocs are North America
with its free trade agreements, the Far East with the developing ASEAN groups, and West-
ern Europe's development of the European Community (EC). New players that might
become important are China, India, the former Soviet Union, and Eastern Europe. It seems
that Star Wars is receiving less attention and the 1990s are bringing forth the "trade wars."

LINE LENGTH
A new global order is in the making
and the three major trading blocs are
North America with its free trade
agreements, the Far East with the de-
veloping ASEAN groups, and West-
ern Europe's development of the Eu-
ropean Community (EC). New play-
ers that might become important are
China, India, the former Soviet Union,
and Eastern Europe. It seems that Star
Wars is receiving less attention and
the 1990s are bringing forth the "trade
wars."

Page 4
 A new global order is in the making and the three major trading
blocs are North America with its free trade agreements, the Far
East with the developing ASEAN groups, and Western Europe's
development of the European Community (EC). New players that
might become important are China, India, the former Soviet Union,
and Eastern Europe. It seems that Star Wars is receiving less
attention and the 1990s are bringing forth the "trade wars."

A new global order is in the making and the three major trading blocs are North America with
its free trade agreements, the Far East with the developing ASEAN groups, and Western
Europe's development of the European Community (EC). New players that might become
important are China, India, the former Soviet Union, and Eastern Europe. It seems that Star
Wars is receiving less attention and the 1990s are bringing forth the "trade wars."

JUSTIFICATION
A new global order is in the making and the three major trading blocs are North America
with its free trade agreements, the Far East with the developing ASEAN groups, and West-
ern Europe's development of the European Community (EC). New players that might
become important are China, India, the former Soviet Union, and Eastern Europe. It seems
that Star Wars is receiving less attention and the 1990s are bringing forth the "trade wars."

A new global order is in the making and the three major trading blocs are North America with
its free trade agreements, the Far East with the developing ASEAN groups, and Western
Europe's development of the European Community (EC). New players that might become
important are China, India, the former Soviet Union, and Eastern Europe. It seems that Star
Wars is receiving less attention and the 1990s are bringing forth the "trade wars."

A new global order is in the making and the three major trading blocs are North America
with its free trade agreements, the Far East with the developing ASEAN groups, and West-
ern Europe's development of the European Community (EC). New players that might
become important are China, India, the former Soviet Union, and Eastern Europe. It seems
that Star Wars is receiving less attention and the 1990s are bringing forth the "trade wars."

A new global order is in the making and the three major trading blocs are North America
with its free trade agreements, the Far East with the developing ASEAN groups, and West-
ern Europe's development of the European Community (EC). New players that might
become important are China, India, the former Soviet Union, and Eastern Europe. It seems
that Star Wars is receiving less attention and the 1990s are bringing forth the "trade wars."

Page 5
 TYPE SIZE
All of the following specimens are the same 18 point size!

New Century Schoolbook

Garamond
Avant Garde
Park Avenue

LEADING
A new global order is in the making and the three major trading blocs are North America
with its free trade agreements, the Far East with the developing ASEAN groups, and West-
ern Europe's development of the European Community (EC). New players that might
become important are China, India, the former Soviet Union, and Eastern Europe. It seems
that Star Wars is receiving less attention and the 1990s are bringing forth the "trade wars."
(1 point)

A new global order is in the making and the three major trading blocs are North America
with its free trade agreements, the Far East with the developing ASEAN groups, and West-
ern Europe's development of the European Community (EC). New players that might
become important are China, India, the former Soviet Union, and Eastern Europe. It seems
that Star Wars is receiving less attention and the 1990s are bringing forth the "trade wars."
(2 points)

A new global order is in the making and the three major trading blocs are North America
with its free trade agreements, the Far East with the developing ASEAN groups, and West-
ern Europe's development of the European Community (EC). New players that might
become important are China, India, the former Soviet Union, and Eastern Europe. It seems
that Star Wars is receiving less attention and the 1990s are bringing forth the "trade wars."
(4 points)

A new global order is in the making and the three major trading blocs are North America
with its free trade agreements, the Far East with the developing ASEAN groups, and West-
ern Europe's development of the European Community (EC). New players that might
become important are China, India, the former Soviet Union, and Eastern Europe. It seems
that Star Wars is receiving less attention and the 1990s are bringing forth the "trade wars."
(8 points)

Page 6
 DIVIDING HEADLINES

Spend Your Summer

Vacation High
in the Sierra
at Wayside Inn
vs.
Spend Your
Summer Vacation
High in the Sierra
at Wayside Inn

OPTICAL CENTERING

Type centered
around
Type centered the
around optical center
the
mathematical center

Page 7
 USE OF TYPE ON A PAGE
1. Don't use more than two type styles (races) on a page. If you use more than one type
style, be sure the styles you use contrast.
2. Don't use more than one type family from one style on a page. For example, DON'T
use Times and Palatino on the same page. They will clash.
3. Use as many members of the same family as you'd like on a page. They will AL-
WAYS work well together and never clash. But, the “outline” and “shadow” options
usually look amateurish.
4. Line lengths should be about 60-65 characters long. Bigger types need longer lines
while smaller types need shorter ones.
5. If you can adjust the leading, make it about 1.25 times the type size (in most cases).
6. Don't use double spacing!
7. Don't use short justified lines unless you're prepared to spend time hyphenating
words to remove rivers and lakes of white space.
8. Don't put too much type on a page. Let there be pleasant margins.
9. Resist the urge to set lines on angles. Unless you're an excellent designer, these tricks
seldom work.
10. Remember the most important thing about your page is that it must be legible.
People need to be able to read it quickly.
11. Just because your computer can do something doesn't mean you should!
12. Provide at least 3/8" white space around the page. Your copier or printer may need
this space for mechanical reasons.
13. Unless you really know what you're doing, don't have different colored items touch
each other. This will cause reproduction problems.
14. Don't use full lines of uppercase type, especially if you are using text or script type
or an italic family member.

BALANCE

University of
Houston

College of
Technology

University of
Houston
College of
Technology

Page 8