Wannabesociety: the values of a non- brand.
Ultimately, users visit your website for its content. Everything else is just the backdrop . J .Nielsen, 2000 The absence of logo and design can construct the identity of a brand. This is especially proper of wannabesociety a black and white spot in the web. A website that captivates through the simplicity of design and the broad offer of interactivity and customization. Wannabesociety is the result of an experiment in invisible design WNBS builds the message on just one word. We dismiss the form and stress the contents. The words are black on white or white on black. In Helvetica Regular, all caps. With no visible design elements. The only form is the word itself. Various individuals in different environments communicate different messages using the same word . (WNBS,2010)
We compared WNBS with four basic brand attributes to diagnose their no- brand identity 1) Simplicity: Creating a simple, functional and interactive website is the key to delivering an effective marketing tool. Wannabesociety pushes the brand experience to the limit bridging the personal perception of a single, everyday world to the brand. The most innocent of words, e.g. BANANA, can acquire different forms in the eyes of two different observers. It all depends on who's wearing it, as well as where and when. (WNBS, 2010) 2) Interactivity: Joining is free. Once entered the community, member can suggest their own wannabe word for the WNBS World Bank , sending e- cards, comment and create contents and get the membership prices. They offer special prices for the black-on-white and white-onblack / Helvetica t- shirts, gadgets and cars. User- generated contents attract the interactive Internet crowd and drive conversion, facilitating the search engine in their search for keywords and phrases. 3) Quality: WNBS simplicity, emotional connections and community perception endorse the quality of the products. Each of those is showcased along with the meticulous description of materials, features and multi- prospective pictures that smooth the purchase intent.
4) Content: express with one word what you want to become, believe it and it will happen (WNBS, 2010) promotes the positive attitude guaranteeing refunds those for who doesn t work. They also highly encourage giving the products as present to the beloved, as medium for a personal message. The WNBS philosophy strives for what s inside and promote a charity donation program. Donating can help who are in need to become what they wannabe. Everything on the website is in perfect compliance transactional regulation and UX standards. Can creativity go beyond rules with its negation? Or are rules and standards the adequate challenge that sharpens creativity?