energy.2% 65+: 15. The chosen product to market is the basic smoothies that Jamba Juice makes.99% Distribution of Pop. and expanded to the best known smoothie company in America. Jamba Juice started with these 10 basic smoothies. in 1999 Jamba Juice bought out a widely known competitor Zuka Juice.2%
. which will be introduced in the next stages of the product life cycle. All smoothies.. Jamba Juice uses real fruit and processed fruit juices from concentrate.5% 5-62: 66. We employ over 9. etc. protein. but are known for providing fresh and quality ingredients everywhere. no artificial flavors and no artificial preservatives. chocolate base.S.. Over 500 locations are company owned. as per the recipe: sherbet.539 . in which they agree to sell only "whole foods" inside those locations. Jamba Juice has partnerships with Whole Foods Markets. The Environment on International Marketing GDP (per capita) $59. wraps.
II. This includes the regular menu of smoothies in 10 different flavors with optional supplementation of 11 boosts (such as calcium.000 employees. or soy milk. low-calorie dairy base. sorbet.400 . with the others being franchised. flatbreads and salads. It also means that Jamba products taste great. in a franchised free standing location. and later expanded into making food and baked goods. chain of smoothie restaurants operating in 30 states with over 700 locations.116th Density: 77% in Urban Areas Birth rate: 10. That means 0g trans-fat. First a single store will be established in populated area of Oslo.I. All Jamba products meet our strict quality and nutrition guidelines. frozen yogurt. Jamba continues to create new and exciting smoothies. It is headquartered in Emeryville California." contain another ingredient. The chosen country to market Jamba Juice is Norway. Overview Jamba Juice is a U. and branching will occur once it is established. plain yogurt. by age: 0-14: 18.660.). except for our "All Fruit Smoothies. and also have locations in the Bahamas and District of Columbia.5th (country rank) Demographics Population: 4.
53rd Ports: 8 with 688 merchant marines Macroeconomics Inflation: 2.577 km .74th Exchange: $369 billion Employment: 3.946 km . Women may take up to one year's maternity leave at 80% pay or 10 months at 100% pay. Many couples live together without legalizing the arrangement with marriage. Women are highly respected in business and generally receive equal pay and have access to senior positions.114 Km .97 bill cum . Norwegians view themselves as egalitarian people whose culture is based on democratic principles of respect and interdependence.098 male/1 female Education: age +15 %100 literacy Pupils to finish primary school: %100 Consumption Electricity: 128. Norwegians try to see all people as being on equal footing.26th Oil: 220.3% .200 bbl/day .53rd Natural Gas: 3.40th Road: 92. They do not flaunt their wealth or financial achievements and look askance at those who do.8 kWh .Population ratio: .29th Budget: $206. They
. Many families consist mainly of the nuclear family.2% unemployed .51st Water: 1. Norwegian. The poet Aksel Sandemose put Jante Law into words and they convey an important element of Norwegian culture: humility.9 billion Cultural environment: Over 99% of the population of Norway speak the official language.63rd Rail: 4.66th Transport infrastructures Airports: 98 .
and have a reference for learned consumption. because it is more than a drink. 60 countries maintain an embassy in Norway. people will recognize the store and advertisements. it is stable. III.
Political environment: Norway is a constitutional monarchy with a parliamentary system based on democratic governance and proportional representation. we are confident that the acceptance will be great. speciality coffees. due to their consumption of fruit already established. They have great purchasing power. NATO and the Council of Europe. and power is also distributed geographically at state. However. snacks/drinks at cafe´s. county and municipal levels. Positioning Macro-Segmentation Economic . similar alternatives include milkshakes. The average price of a regular milkshake or similar beverage is close to $6-$8. But. this is not the only purpose of the Jamba Juice smoothie. Not adequate information can be found about milkshakes and meal replacements. Cultural . There are currently no similar shops to the Jamba Juice Store that exist in Norway. More than 85% of the population belong to the Church of Norway. it can be categorized in a drink/snack/dessert/ or meal. The market is not incredibly big. therefore the product life cycle will be implemented in the "introduction" stage. As a culture the consume large amounts of fruit.The acceptance of the Jamba Juice product is obviously unknown to the culture in Norway. although similar. to that of a smoothie. Norway maintains embassies in 86 countries. The Norwegian Armed Forces currently numbers about 23. It is difficult to compare these products.000 personnel. but it is very good. and once it is established. This can be an advantage to Jamba Juice. and other similar food/drink products. This medium will be the base for the Jamba Juice smoothie product. not chain stores. including civilian employees. International Competition: There is no directly similar competition that Jamba Juice has in Norway. Products range from regular coffees. but coffee drinks are a huge part of drink consumption in the Norwegian cities. and other specialty drinks. Although the GDP has not grown in recent years. The idea is to meet the price of competing products.have simple tastes and are not prone to ostentation or excessive showiness.The gross domestic product per capita for Norway is one of the highest in the world. The market seems to be shared mainly by personally owned cafe´s and restaurants. all of them in the capital. It is a member of the European Economic Area (EEA). milkshakes. and are known to be
. but again. and has been consistent for years and years. Norway is a founding member of the United Nations. because it is a specialty product. Oslo. Meal replacement drinks tend to be a little cheaper.
it will be a follower. Political . Micro-segmentation Criteria related to the consumer feature .The neutrality of this product will allow for an easy placement in Norway. explained later. But. this strategy will highlight the distinctive features of the product. it will not need to be adapted. focused people.Jamba Juice offers something for everyone. Positioning strategy Positioning strategy will be most suitable for Jamba Juice. and all the aspects of the company are pleasing to this culture.a healthy people. better tasting alternative to meet the needs of the Norwegian lifestyle. A Jamba Juice Smoothie can be consumed throughout the day for a
. and although this different blend of tastes is present. that still allows for a highly nutritious beverage to support this common type of consumer in Norway. deliciousness. positioning strategy will associate the product with identifiable market values. Jamba Juice will not have enough market power initially to under cut these similar product companies. the political arrangement of Norway allows for such trades to be prominent. Products/Services Factors that affect "product adoption": Advantages over existing alternatives . there does not exist a company in Norway like this. people who are busy. it will be best to standardize this smoothie product for the people of Norway.Much of this has been explained in the culture of the Norwegian people. explained later. and ‘Juice’ is commonly known in the country. This is who Jamba Juice targets. the organization of the marketing mix will be easy to conduct. Therefore. The taste of natural fruit is already accustomed to the market. driven. and little to no manipulation of the natural fruit will take place in this product. energy filled drinks. They have good international relations with the USA. people who like to be healthy. But to answer the question: How is the consumer? They are a healthy. IV. Values of healthy living and natural produce consumption will be intriguing to the market. these aspects of healthiness. and the average class of people. Jamba Juice will have similar prices to competing products. Jamba Juice allows for a healthy snack or drink that can be taken on the go. by positioning. Meaning. After the promotion stage. initially it will be the market leader on that fact alone. compared to similar products such as milkshakes. ‘Jamba’ is a fictional name. Due to the fact that Norwegians already consume a considerable amount of fruit already. In their busy lifestyles. natural. cafe snacks. Third. for three reasons. They search the world for the best and freshest fruit possibly. and create healthy. Since there is no existence of this type of product in Norway. One. and energy will be highlighted. The name of the product will remain the same. but the selling point is that the smoothie product is a healthier. Also. Two. and other products.
natural. There already exists stores with the word "Juice" contained in the title. It will be accepted easily in the eyes of the public because it promotes the lifestyle that they are encouraged to live. What Jamba Juice offers is simple ingredients blended together into something that anyone can enjoy.The Jamba Juice store and products will fit right into the Norwegian society. but will find it enjoyable to have a shop locally to go to and visit. they Norwegian people have a very large fast food market. Jamba Juice does not need to be adapted much at all because of the simplicity of the product. overpriced. They tend to eat a variety of international foods. they are taught at a young age to never skip breakfast. It is not drastic in any extent. This will not be too big of a problem with the large number of merchant marines located throughout the countries coastal line. or even inside their own homes. They tend to like more plain meals without a lot of spices and such. It is said to be one of the most expensive cities in the world. it will be widely accepted. It was ranked 8 out of 276 as most expensive in areas of restaurants. It is nothing drastically new. and easy to produce. the smoothies. They are a country that loves fresh breads." Packaging will need to be adapted. with the availability of Jamba Juice. and produce. For example. and contain the same ingredients. Alternatives include unhealthy food/drink items at bars or cafes or expensive artificial processed items. What is great about the simpleness of this product is that it can be modified by the consumer. The product itself. or large. energy filled products. They will be intrigued to see a convenient and affordable way to continue living a healthy lifestyle. The name "Jamba Juice" does not need to be changed unless "Jamba" has some negative meaning in Norwegian. Observation . Price . The main issue will be importing the fruit. implanting the idea that a large breakfast is needed for energy throughout the day.Jamba Juice is highly compatible with Norwegian eating customs and habits.This product can not be any simpler. The standard plastic straws and lids are fine. a post/pre-work out drink. Additional Norwegian customs include that it is harder to find fresh fruit and vegetables in every grocery store.Jamba Juice is not a high risk store. such as "Cafe & Juice. they offer combinations of every type of fruit and flavors that one can think of. Although it is extremely simple.Norway is a very expensive country. What needs to be changed are the styrofoam cups that Jamba Juice has taken some heat about from some
. Also. and hotels. Compatibility . Complexity . The costs of the Jamba Juice Store are relatively low. which fits perfectly for the quick pay-and-go availability of Jamba Juice. take away meals. meats.replacement meal. Standardization when at all possible will be the best option. All these things are beneficial aspects to what Jamba Juice offers. Most Norwegian people have probably consumed a similar product outside of the country. it has a far reaching variety. should taste the same. particularly the capital: Oslo. Divisibility . but most commonly as a healthy snack. healthy. In addition.
V. the product. This will be an optimal location to place sales promotions. the more the better. Also. Measurements will need to be converted to the metric system. It will not be enough to simply open up a store with a flashy name and title. Just getting the name out there will make or break the success of the company in Norway.This will be limited to simple explanations of the Jamba Juice Smoothie Product. Also governmental codes relating to ingredients will have to be passed. which will give them a sense of relation to their cities and towns. so this will need to be modified to more standard hard paper cups. Simple "buy one. with no changes taking place to branding across boarders. but that shouldn't be a problem regarding natural fruits. but blending the fruit together without mentioning the manufacturers brand. it will maintain its' global brand.
. most publicity will be accumulated through promotion and advertising. The single branding will be used because as far as right now. but may want to hear a brief description or have simple questions. and translated into Norwegian as well. the operating systems on the registers will need to be translated into Norwegian. because a new distributor for these special cups will need to be added to our manufacturing of the normal styrofoam ones. This two way communication will be very simple and brief. Promotion Strategies Promotion: Personal Selling . but as far as shipping fruit. Norway has even stricter issues and restrictions about non-biodegradable products. but the Jamba Juice will always seek to identify the freshest and best ingredients no matter where they are manufactured. Branding: Obviously the brand will be Jamba Juice. but will not a selling point. minerals. They are concerned with the use of styrofoam because it is non-biodegradable. This will be costly.Americans. and how it is made. In addition. Also. This will promote attention and attraction to many travelers. With virtually a new product such as Jamba Juice. and the name needs to be established. Modifications to power the equipment will need to be adjusted to fix electric norms in Norway. the Jamba Juice Stores will be new and unique to the culture. Packaging may need to be modified to cooperate with the colder climate of the northern country.Much is needed and required. Publicity . A simple guide for employees will be provided to answer FAQ's and basic knowledge background. It will be a private brand.Norwegians are said to read more 3x as many newspapers than in New York City. People going into the store will already know general idea of what is inside. packaging will need to be addressed. Most people coming into the store for the first time will want to know a little bit about the company. Sales Promotion . importing the ingredients from different locations. and vitamins. get one free" promotions will be placed for the first several months after opening day. this is the only product being produced. Norway is more temperate for being so far North. Importation of ingredients might change.
it does not need to be changed to meet the needs in Norway. the overall message of Jamba Juice (to provide healthy. The idea is to establish one location and advertise simply in that direct area through local means. Psychological . Cross-cultural . and back-translation methods used. nearby public transportation stops (bus/metro/tram). and nearby billboard ads will attract those who live/work near the store. but in the means of communicating as stated earlier. The advertisements will be very simple and direct portraying pictures of fresh fruit and the smoothie product with a simple one line text describing what/where it is. Advertising . This aspect is also an advantage because Jamba Juice offers a truthful product.With advanced technology with the internet and cellular phones.
Possible barriers: Semantic . If there are any in the specific market. one-message. Interpreters will be hired. The message and product can remain the same due to the simplicity of the product and message put together. but the delivery will need to be adapted in order to acquire a foothold on some type of market in Norway. Also this promotion will be in the display windows in front of the store the first few weeks to attract all passerby's to simply get them inside. That is the message in the United States. but should be taken care of with adapting to hard paper cups in replacement of styrofoam. Not to mention their sense of importance on breakfast. and good tasting juice smoothies from the freshest and best ingredients) will not change. This would fall under one-product. The adaptation will not take place in the message communicated. ads in local magazines. Mechanical .This will not only get people to come. In addition to the advertising/promotion in newspapers. It is fresh delicious ingredients blended together for a healthy drink. whole foods. Also.This will not be a barrier at all. such as health. but more than one person to come. they will be controlled directly by the Short Channel Distribution.This will need to be addressed to find out if the "Jamba Juice" brand name has any additional meanings or slang meanings in Norwegian that is unknown to a non-native speaker. It will be no problem advertising it
. The cross-cultural aspects should be a great advantage for the market in Norway. there will be no barriers in communications. any semantic barriers will be breached with Short Channel Distribution techniques. as simple as that. nutritious.These barriers will be overcome by addressing issues that Norwegians care about.The main target is to attract local Norwegian people to get inside the store. and having a balanced diet. The only potential aspect that might be a barrier is the packaging. and eating fruit. As briefly explained earlier.
This allows for close communication and connection with consumers. and once they consume the product. and mainly grasp the similar desire to have it publicized by local fashions. Agreements set to specific length of times will be included upon initial involvement.For the first several years of establishing the Jamba Juice product.Not only the cost to hire a Short Channel Distributor. Jamba Juice will make this a priority as mentioned earlier. This is a key aspect in the success of the company.Distributors must have an understanding of the vision of Jamba Juice. Coverage . and pay the money to get a high quality Distributor to the people of Norway. or Long Channel Distribution. they will come back. Aspects to consider: Cost . and already have established good relationships.Once market penetration has been established and maintained. Control . Continuity . This should not be an issue though.The manufacturer will have limited control. Depending on different agencies agreements will be made yearly. They also need to share similar qualities of the promotion of healthy lifestyle and good living that Jamba Juice is composed of. VII.because it is attractive to the Norwegian culture. but also to maintain it. Distribution Strategies As far as distribution channels are concerned. Once initial capital is established. leadership will hopefully be evolved enough amongst the Jamba Juice employees in Norway to take over and create a Direct Channel of Distribution in a few short years. This simply would be too big of a risk to have a Direct Channel. Marketing Across Cultures
. Capital . this aspect of promotion and advertisement is too vital. VI. and will be paid high attention and priority. In addition to this. Character . and this intriguing market overseas.The requirement will be met by private investments interested in Jamba Juice. cash flow will be directed to maintain all aspects of channeling in the future. This is exactly what Jamba Juice needs. it will need a steady contracted relationship with the distributor. Jamba Juice plans on using manufacturers that have been used in the past. the channeling will not be as vital and less funded. Jamba Juice needs to have an insider to get a grasp on the the specific needs that will attract the most consumers to the store. it will be most beneficial to have a Short Channel of Distribution. is a good control on how promotion and advertising will be done. This will also be beneficial with saving margins which would incorporate the wholesale trade.
There are a lot of gymnasiums and outdoor cardiovascular activities to promote healthy living. The product also directs them to replace poor food/snack choices with something better for their bodies. All of these aspects contribute for a good environment for Jamba Juice. natural. Jamba Juice allows and promotes a healthy lifestyle with its' natural ingredients. The also are known for eating whole natural foods. Jamba Juice is well aware of the main sources that will affect the consumption of it's product.Jamba Juice does not have a complex message to communicate. they have a large and expanding market of fast food. to have a good appearance.Jamba Juice understands the importance of social class. External: Social class . and to simply live a long happy life. This helps Jamba Juice. What a culture eats and drinks is part of the reflection that defines them. Norway is interpreted to have a lower context culture. This is why they have analyzed the most important aspects including external and internal. and Jamba Juice is fully ready and capable of eliminating SRC on these fronts. and their smoothie product covers a wide variety of classes. Jamba Juice will do this by coupling the healthy aspects of the product. Therefore. verbal communication will take place in the store itself with employees giving brief descriptions of the product and background. The people of Norway are known for being a healthy people.Culture is a very important aspect to consider. and being fit.They have desires to be healthy. and distinguishes them from others.
. blended fruit smoothie to promote healthy living and clean energy. Regardless of social class. The importance put on eating a big and healthy breakfast is ingrained into their minds when they are young children. Jamba Juice will convey the message through advertisements that are simple and clear. they are very upfront people. Consumers are always bombarded will influences from a plethora of different sources. They hold recycling. and do not beat around the bush. pay-and-go restaurants because of the lifestyle they live. such as cross-country skiing. The social spread is relatively flat across the nation. especially for a food or drink product. or milkshakes and other drinks. because the product can and should be consumed by everyone. Influence on communication processes . Also. self-referencecriterion must be eliminated to have a smooth acceptance and transition. The price will be comparable to those of similar alternatives such as drinks/ snack found in cafe's. It is simply that the Jamba Juice product is a healthy. Three aspects to examine: Influence on Culture .When introducing a new product into a market. complimented with natural minerals and vitamins to create a perfect drink/snack for Norwegians. Also. and the environment protection to a great esteem. with the environment friendly packaging that will be adapted to fit better with the Norwegian thinking process. Influence on thinking process . They tend to be more obsessed with working out. These influences can be used to direct them to the consumption of Jamba Juice.
This aspect will allow people with a more experimental personality to go out and try the Jamba Juice product. A good atmosphere and relationship will be made with first time customers with the brief explanations and backgrounds that will take place. Psychographics . and economic price of the product. both parents will be targeted to have a trickle down affect to get the whole family involved. and to be full of energy and live an activity filled productive life. Once the product is established. Jamba Juice can take advantage of this because all mothers want their children to be healthy. while spending time together as a family. and have good energy. The family unit is important in this society. Internal: Personality .The female figure is highly looked upon. healthiness.With simple advertisements of fresh fruit. Opinion leaders .The Jamba Juice continues common Norwegian motivations to be fit and healthy. The motivation is to have a nice healthy body. or they won't. Jamba Juice can promote these motives by offering healthy blended smoothies that give you energy and increase healthiness. Also in the family structure. When these business people find the ease.similar to what is mentioned in the family section. great taste. fit.Why will people consume this product? As mentioned earlier. In the Norwegian culture women and respected and have much say. Learning/attitude . everyone will be better exposed to Jamba Juice and the product offered. Perception . Family .
. they will learn rather quickly. word will spread to others. and since the price will be similar. Jamba Juice will be perceived easily as a good product.Jamba Juice does not aim to segregate between classes. and simple messages. Motives . healthy people. This fits well with how the majority of Norwegian people want to cognitively envision themselves. This is why it is so important to make a good first impression when the consumer comes initially.Either people will like the Jamba Juice smoothies. Groups .Business workers that are in a fast pace environment will be an important group to target. coupled with the groups. Depending on what fruit the individual likes to consume. Many women have executive jobs and hold high positions in companies. to be healthy. the selling point is a healthier alternative.people want to be healthy. Mothers can take their kids out for a fun healthy snack. This group will be highly exposed to the product (due to store location in highly populated business area) and most likely will be placed close to cafe's and alternative shops. it is literally available for all people who want to be healthy and have good natural energy.
it will be around the same price. The selling point is that it is better tasting. This is done in order to maintain the cost of sustaining the company.
. and set the stage for where it will go in the future. delicious blended fruit beverage. initially for the Jamba Juice product. it is the fact that you can get this healthy. such as coffee drinks. and better for you.This will be the strategy that is basically the only one available because this is a brand new product in the Norwegian market. for the same price as a coffee or something. So. The selling point of the Jamba Juice product is not necessarily the price. this is the pricing strategy. Jamba Juice will have the authority to set the price. As compared to similar products.**Pricing Strategy Price Leadership . at the same price. natural. and other snacks/ beverages. blended teas. Since it is a brand new product in the market. and also to attract customers.
.html http://www.php?ID=89 http://expatriatepay.no/index. 3. http://www.com/No-Sa/Norway.SOURCES 1.ssib.blogspot.