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They allow you to share wha t is working in your business without having to brag about yourself. The kind of testimonials I am writing about here include the ones from clients, customers, and prospects that talk about the benefits someone has received from using one o f your products, taking one of your courses, or working with you directly. These can be used in your email messages to your list to build your relationships eve n further. This is referred to as social proof. If you are not familiar with this type of marketing strategy, or have never rece ived an email that uses this technique, think about someone who has said somethi ng positive about one of your products or courses. Imagine them writing to your list and telling a little bit of their story. Then imagine the reaction of your list when they read this email. When they can relate to the testimonial they wil l be more likely to make a purchase from you. I first used this idea when I held a teleseminar on an upcoming course I was tea ching on article marketing and blogging as a way to build online visibility. Aft er the call one of my people wrote to me and shared a story about the time he ha d written to me and said he did not have any ideas for articles he could write i n his niche. He was about to give up and not pursue his dream of working online. I had his nu mber and picked up the phone and gave him a call. We spoke for about fifteen min utes, and during that time I showed him how could write a series of ten articles during the next two weeks that could be repurposed into blog posts, teleseminar outlines, an e-course, and a short report. He was excited at the prospect of ge tting his business off the ground and is now working full time on the Internet. He said he could not and would not have done it without my help. I shared this testimonial in a follow up email to my list. During the next three days my course sold out, and soon people were waiting in line to learn from me. I now ask for testimonials on a regular basis, as well as ask people if I may u se what they have written to me on future sales letters and other promotional ma terial. Start a folder and save the emails people send to you that could be used for this purpose in the future. You will be glad you can use this technique to share what others say about you with your prospects, and the social proof it pro vides is priceless. Steven Staltare News: You've decided to reach out and find Internet marketing su pport to grow and enhance your new online business. Where do you begin? First, remember to use your greatest tool: the Internet. Not only is it useful t o research your product and your plan, but it is also very helpful in finding qu ality support. You only need to do a bit of searching to find both success stori es and tales of woe. Both are valuable in helping you steer away from pitfalls i n Internet marketing. Often, other entrepreneurs will share their stories with g reat detail and frankness. It is truly valuable to connect with others to master mind your Internet marketing strategy. Masterminding with others who are already successful can both guide and teach. Y ou may know everything you think there is to know about Search Engine Marketing, but are you equally adept with Search Engine Optimization? There's so much to l earn, and with enthusiastic support, it can be very exciting! Even if you are already skilled in Internet marketing, there is much to learn ab out social media like Twitter and Facebook, and how to create a blog. Support in learning how to use these tools, which will present a more personal side to you r business venture, will aid you by showing others your personality and enthusia sm for your business. It will help set you apart from other online business prof
essionals. Another option for finding support in Internet marketing is to enlist a coach or mentor. There are many of them out there, and they can really help guide and fo cus you along your path. A coach can help you hone your goals, help you develop a strategy and plan, and assist you in avoiding marketing missteps along the way . It is important to do a little research to find the right Internet marketing coa ch. You want to make sure that a coach is successful in their own right. If you' re going to trust their guidance, you need to see verifiable proof that they are successful and knowledgeable in their own work. Also, it is important to find a coach who will give you support in a style which works for you. Ask them about their availability for one-on-one consultation. Will they be available for quest ions? Different people learn different ways, and it is important that your suppo rt guide can help you in a way that works for you. Interview your coach as you w ould interview a nanny to help with your children. After all, your business is i n its infancy stage and needs quality marketing support at this time. Attending an online marketing seminar is yet another way to get support with you r online venture. This type of support is not one-on-one, like a mentor or coach would offer, but does give you an opportunity to meet others who share your ent repreneurial spirit. Seminars provide you an opportunity to learn quality tools to run your business, while also giving you a chance to network with other likeminded individuals. The benefits of networking are endless and can lead to great er opportunities. This is a multi-faceted avenue for support, as you can see. Be ar in mind that while it may cost to enroll in a seminar, there is a great poten tial to add value to your business. There are many different ways to find Internet marketing support. The key is to find the type of support that works best for you, and fits your style. Invest in yourself and your business by acquiring support which will set you on your path to success. Steven Staltare: If you are new to Internet marketing or just confused about the mysteries of SEO (search engine optimization), you are not alone. Below you wil l find a search engine optimization guide to Internet marketing which covers the basics of SEO and how to ensure that customers and prospects are finding your w ebsite. According to Wikipedia, SEO is defined as "the process of improving the volume o r quality of traffic to a website from search engines via 'natural' or unpaid (' organic' or 'algorithmic') search results as opposed to search engine marketing (SEM) which deals with paid inclusion." In Internet marketing, one's goal in practicing search engine optimization is to achieve a higher page ranking. This is key to getting your site to appear on pa ge one of the search results list. As most people probably know, sites appear on the search results list according to their relevance to the search terms that w ere used. The more relevant your site is, the higher it will be ranked with the top search engines and the higher it will appear on the search results list. Whe n you are searching for something on Google, how often do you go beyond the firs t or maybe second page of the sites listed in the search results? Exactly. So ge tting your site listed on the first page should be your main goal in SEO. How do you go about getting a page ranking for your site? Let's look at Google a s an example. Google assigns a PageRank to a site based on how important they de em that particular site to be to their users. That's what it's all about for Goo gle - value for the user. It is not the only thing Google uses to determine a si te's PageRank, but it is an important piece of the puzzle. One of the things Goo gle uses to determine a site's "importance" is the amount of "votes" or backlink
s that a site receives. In other words, the more often a user visits your site f rom a link that was placed on another site (backlink), the more important your p age must be according to Google. Also, when a link from a high PageRank site goe s back to your website, your PageRank will benefit even more. An important key in receiving a higher page rank with Google, which holds over 8 5% of the search engine market, is: content, content, content. Three things the content on your website must contain 1. Clear, precise, and helpful information which is relevant to the search terms and adds value in some way to the users' lives. 2. Google loves to see the keywords in the heading or title of your website's la nding page. 3. Keywords sprinkled throughout the content of your website as well - notice I used the term "sprinkled." Do not saturate your website with keywords, lest you risk looking spammy which Google hates. Here's a quick review of the search engine optimization guide to Internet market ing: Your goal with SEO, simply put, is to increase the amount and quality of traffic to your website. PageRank is key in order to get your site to show up on the first page of search results, bringing an increased amount of targeted traffic for your business. Key to a higher PageRank is content, content, content. The content of your websi te needs to be relevant to the keywords used and to the user, adding value to th eir lives. Staltare Steven So you've got yourself a website and you're looking for some Internet Marketing Strategies to make money Online. Well, no matter what you've been told or how lo ng you've been around the world of Internet Marketing, it's really not as compli cated as you may think. Not to over simplify things too much, but there's only t hree things you should concern yourself with when it comes time to make money on line. That's it, three simple techniques. Let's take a minute and address these three Internet Marketing strategies and you too can be off and running in the wo rld of Online marketing. Yep, make money online now. Generate and Drive Traffic First off, no matter how much valuable information you have posted on your blog, or how important and life changing the product or services are that you are mar keting, if you can't get eyeballs looking at your site, you won't make any sales . Think of your website as if it were a real building. Your office or storefront. When someone finds you Online and clicks on your link, it is as if they had just pulled up in your parking lot and are walking through your front door. If you d on't have anyone walking through that door to take a look around, how will you e ver sell anything? While there are many proven techniques to generate and drive traffic to your sit e, the facts remain, without visitors, there will be no business. The amount of traffic your site receives is in direct proportion to the amount of time, money and effort you invest in this step. Every business is different. Depending on yo ur goals, your marketing budget and your overall business plan, the amount of tr
affic required for you to simply survive or succeed may vary drastically. Set up an Auto-responder and Build a List Many businesses have wonderful websites full of every piece of relevant informat ion anyone could need to make an informed and educated decision about their prod uct or service. They may even be driving loads of traffic to their site daily, a nd making sales on "auto-pilot". Yet one of the most overlooked and important st rategies to make money Online is what's called an opt-in box and an auto-respond er. What good is it if your business gets over 1000 people a day walking through you r front door and yet none of them buys anything? What if you could somehow get e veryone's name and address that ever set foot into your place of work? Do you th ink you could use that information to somehow follow up with those folks and off er them specials or new products? Why sure you could, and that's exactly why you need an opt-in box and an auto-responder set up on your website. When someone visits your site, offer them something of value in exchange for the ir name, address, and even telephone number. You are now building a list of pote ntial customers even if they don't purchase something on their initial business. It's been said, the money's in the list and if you ask any successful Online ma rketer, they'll all agree. Build your list and make more money. Develop Relationships Finally, one of the easiest strategies you to always under promise and over deliver. It doesn't matter what you are marketing. ers more than they are expecting, you will can implement to make money Online is Your customers are looking for value. If you can always provide your custom succeed.
Today, too many businesses are only concerned with the bottom line. They do not develop long lasting relationships with their consumer base. I don't know about you, but if it comes down to doing business with someone you know and trust from previous experience or working with someone you've just met and know nothing ab out, you'd probably go with the proven relationship. This is why developing ongo ing customer relations is perhaps the most important Internet marketing strategy when it comes time for you to make money online. Steven Staltare Profile: 90% of offline businesses can get more customers by tak ing advantage of the internet and adding it into their marketing mix. With the use of phone books decreasing at a rapid rate and customers now turning to the internet for local search it is imperative that business owners embrace change and realise that they're going to be left behind by their competitors if they decide ignore the internet as a way to market their products and services. Even if it's just a fear or lack of knowledge about anything to do with computer s there's still no reason not to act, your businesses survival depends on it. There are plenty of experts and people who can help you overcome any hurdle when it comes to online marketing and website building. What many businesses don't realise is they just need to get some form of interne t presence to start off with and build on it from there. Start off with a basic website that has had some keyword research as well as som e proper planning and then add an ongoing internet marketing plan and you will s ucceed. The fantastic part about internet marketing is once you are set up you there are
many ways to market your business for free, especially in your local area. How many of your customers have asked you do you have a website? Here are some ideas to think about as valuable content on your website. Ask yourself or your staff what are the ten most commonly asked questions you ge t asked by your customers and then answer them. What free information do you have that you could giveaway to add value and build trust with your customers or potential customers. Example: Tips and ideas Do you have a list of your customers that you can follow up on a regular basis. If you don't you need to. A data base is the most valuable asset you can have in a business it costs far l ess to market to a customer that you already have then to find a new one. As you can see the options are limitless. If you don't have a website get one, y ou won't regret it. Steven Staltare: Understanding how Google works is like learning another languag e. And just like discovering a new language its easy to learn just enough to get yourself in trouble. It's not uncommon for Google to suspend an account and effectively ban that pers on from future advertising. In many cases they are banned for inappropriate adve rtising. That is using a variety of dodgy marketing methods including spam and m isleading marketing methods. Just like the old cowboy movies the white hats are the good guys. This white hat advertising is deemed to be within the Google guidelines. Recently a problem has surfaced where normal white hat accounts are being banned and many of the owners are not sure why. The reason is Google has shifted the r ules and hardly anyone is aware of this change. You may read this article one or more years after it is written, so the exact ru les are not important. What matters is that as an internet marketer you must kee p up to speed with the changes in your industry which can affect you. Be on the mailing lists of the big guns in marketing, join some forums and don't allow yourself to be isolated. When you sit alone in your office running a busi ness it is easy to forget about the world out there and just keep doing the same things. Remember to look at the other players in the business for advertising such as Ya hoo, MSM, Facebook and you tube even though it is still Google owned. If you keep up to date and do the right thing in your marketing you are unlikely to fall foul of the Google regulations. But it is your responsibility to do the research and in your interest to make the required changes. As this article was written the new rules mostly affected websites with a squeez e page. Google now requires a logo, a picture of the product you are selling and links on that page to other parts of your website. This will not suit the standard squeeze page and sales page formula. But it's up to us to comply and be creative with our marketing within the new guidelines.
Remember the solid basics will always apply. Have a URL that describes your prod uct or service, make sure your spelling is correct and your grammar is reasonabl e. Write interesting content, this will attract links and use good keywords but don't overdo it, not only does Google not approve but it doesn't make sense to t he reader. Your page titles must be descriptive and contain keywords. If you stuff your con tent and titles with keywords you are in being banned territory. Think about how your site appears and reads from a potential buyer's perspective. If it's a lit tle over the top to you, it will be way over the top to them Here you can find more information: Steven Staltare Business - Steven Staltare M arketing - Steven Staltare Info.
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