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Mr. V. Agarwal
Parul Institute of Management
Introduction to Tourism
urism is travel for recreational, leisure or business purposes. The World Tourism
Organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited.” Tourism has become a popular global leisure activity. In 2008, there were over 922 million international tourist arrivals, with a growth of 1.9% as compared to 2007. International tourism receipts grew to US$944 billion (euro 642 billion) in 2008, corresponding to an increase in real terms of 1.8%. As a result of the late-2000s recession, international travel demand suffered a strong slowdown beginning in June 2008, with growth in international tourism arrivals worldwide falling to 2% during the boreal summer months. This negative trend intensified during 2009, exacerbated in some countries due to the outbreak of the H1N1 influenza virus, resulting in a worldwide decline of 4% in 2009 to 880 million international tourists arrivals, and an estimated 6% decline in international tourism receipts. Tourism is vital for many countries, such as Egypt, Greece, Lebanon, Spain and Thailand, and many island nations, such as The Bahamas, Fiji, Maldives, Philippines and the Seychelles, due to the large intake of money for businesses with their goods and services and the opportunity for employment in the service industries associated with tourism. These service industries include transportation services, such as airlines, cruise ships and taxicabs, hospitality services, such as accommodations, including hotels and resorts, and entertainment venues, such as amusement parks, casinos, shopping malls, music venues and theatres.
Definition of Tourism:
In 1976, the Tourism Society of England's definition was: "Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. It includes movements for all purposes." Theobald (1994) suggested that "etymologically, the word tour is derived from the Latin, 'tornare' and the Greek, 'tornos', meaning 'a lathe or circle; the movement around a central point or axis'. This meaning changed in modern English to represent 'one's turn'. The suffix –ism is defined as 'an action or process; typical behavior or quality', while the suffix, –ist denotes 'one that performs a given action'. When the word tour and the suffixes –ism and –ist are combined, they suggest the action of movement around a circle. One can argue that a circle represents a starting point, which ultimately returns back to its beginning. Therefore, like a circle, a tour represents a journey in that it is a round-trip, i.e., the act of leaving and then returning to the original starting point, and therefore, one who takes such a journey can be called a tourist. In 1994, the United Nations classified three forms of tourism in its Recommendations on Tourism Statistics:
• • •
Domestic tourism, involving residents of the given country traveling only within this country. Inbound tourism, involving non-residents traveling in the given country. Outbound tourism, involving residents traveling in another country.
Wealthy people have always travelled to distant parts of the world, to see great buildings, works of art, learn new languages, experience new cultures and to taste different cuisines. Long ago, at the time of the Roman Republic, places such as Baiae were popular coastal resorts for the rich. The word tourism was used by 1811 and tourist by 1840. In 1936, the League of Nations defined foreign tourist as "someone traveling abroad for at least twenty-four hours". Its successor, the United Nations, amended this definition in 1945, by including a maximum stay of six months.
Leisure travel was associated with the Industrial Revolution in the United Kingdom – the first European country to promote leisure time to the increasing industrial population.  Initially, this applied to the owners of the machinery of production, the economic oligarchy, the factory owners and the traders. These comprised the new middle class. Cox & Kings was the first official travel company to be formed in 1758.
The British origin of this new industry is reflected in many place names. In Nice, France, one of the first and best-established holiday resorts on the French Riviera, the long esplanade along the seafront is known to this day as the Promenade des Anglais; in many other historic resorts in continental Europe, old, well-established palace hotels have names like the Hotel Bristol, the Hotel Carlton or the Hotel Majestic – reflecting the dominance of English customers. Many leisure-oriented tourists travel to the tropics, both in the summer and winter. Places of such nature often visited are: Bali in Indonesia, Brazil, Cuba, the Dominican Republic, Malaysia, Mexico the various Polynesian tropical islands, Queensland in Australia, Thailand, and Florida, Hawaii and Puerto Rico in the United States.
Major ski resorts are located mostly in the various European countries (e.g. Andorra, Austria, Bulgaria, Czech Republic, France, Germany, Iceland, Italy, Norway, Poland, Sweden, Slovenia, Spain, Switzerland), Canada, the United States, New Zealand, Japan, South Korea, Chile, Argentina, Kenya and Tanzania.
High rise hotels such as these in Benidorm, Spain were built across Southern Europe in the 1960s and 1970s to accommodate mass tourism from Northern Europe. Mass tourism could only have developed with the improvements in technology, allowing the transport of large numbers of people in a short space of time to places of leisure interest, so that greater numbers of people could begin to enjoy the benefits of leisure time. In the United States, the first seaside resorts in the European style were at Atlantic City, New Jersey and Long Island, New York. In Continental Europe, early resorts included: Ostend, popularised by the people of Brussels; Boulogne-sur-Mer (Pas-de-Calais) and Deauville (Calvados) for the Parisians; and Heiligendamm, founded in 1793, as the first seaside resort on the Baltic Sea.
It helps educate the traveler. is responsible travel to fragile. Others are emerging concepts that may or may not gain popular usage. Pro-poor tourism The pro poor tourism has to help the very poorest in developing countries has been receiving increasing attention by those involved in development and the issue has been addressed either through small scale projects in local communities and by Ministries of . each with its own adjective. pristine. and usually protected areas that strives to be low impact and (often) small scale. and fosters respect for different cultures and for human rights. directly benefits the economic development and political empowerment of local communities.Adjectival tourism Adjectival tourism refers to the numerous niche or specialty travel forms of tourism that have emerged over the years. Examples of the more common niche tourism markets include: • • • • • • • • Agritourism Culinary tourism Cultural tourism Ecotourism Extreme tourism Geotourism Heritage tourism LGBT tourism • • • • • • • • Medical tourism Nautical tourism Pop-culture tourism Poverty tourism Religious tourism Space tourism War tourism Wildlife tourism Types of Tourism: Sustainable tourism "Sustainable tourism is envisaged as leading to management of all resources in such a way that economic. Many of these have come into common use by the tourism industry and academics." (World Tourism Organization) Sustainable development implies "meeting the needs of the present without compromising the ability of future generations to meet their own needs" (World Commission on Environment and Development. also known as ecological tourism. provides funds for conservation. biological diversity and life support systems. 1987) Ecotourism Ecotourism. essential ecological processes. social and aesthetic needs can be fulfilled while maintaining cultural integrity.
More recently. who as members of the Association for Tourism and Leisure Education (ATLAS). because of the growing popularity of teaching and learning of knowledge and the enhancing of technical competency outside of the classroom environment. successful examples of money reaching the poor include mountain climbing in Tanzania or cultural tourism in Luang Prabang.g. Its European roots date back to the time of the Grand Tour. Laos. Research by the Overseas Development Institute suggests that neither is the best way to encourage tourists' money to reach the poorest as only 25% or less (far less in some cases) ever reaches the poor. Medical tourism When there is a significant price difference between countries for a given medical procedure. known as sustainable tourism. Identified by American entrepreneur Matt Landau (2007). Educational tourism Educational tourism developed. Various recession tourism hotspots have seen business boom during the recession thanks to comparatively low costs of living and a slow world job market suggesting travelers are elongating trips where their money travels further. since the early beginnings of tourism itself. traveling to take advantage of the price or regulatory differences is often referred to as "medical tourism". India. including cultural and crafts tourism. high-value experiences taking place of once-popular generic retreats. dentistry). the main focus of the tour or leisure activity includes visiting another country to learn about the culture. have directed a number of projects for the European Commission. creative tourism has been given its own name by Crispin Raymond and Greg Richards. or to work and apply skills learned inside the classroom in a different environment. such as in the International Practicum Training Program. Creative tourism Creative tourism has existed as a form of cultural tourism. In educational tourism. particularly in Southeast Asia. recession tourism is defined by low-cost. which evolved by way of the world economic crisis. such as in Student Exchange Programs and Study Tours. which saw the sons of aristocratic families traveling for the purpose of mostly interactive. Eastern Europe and where there are different regulatory regimes. They have defined "creative tourism" as tourism related to the active participation of travelers . in relation to particular medical procedures (e.Tourism attempting to attract huge numbers of tourists. Recession tourism Recession tourism is a travel trend. educational experiences.
for example: concentration camps. This type of tourism involves visits to "dark" sites. The Report also includes a specific Country Profile for each of the nations evaluated. through interactive workshops and informal learning experiences. The report ranks selected nations according to the Travel and Tourism Competitiveness Index (TTCI). Jamaica. the Bahamas. authentic experience that promotes an active understanding of the specific cultural features of a place. and (3) Human. The 2008 report covered 130 countries and the 2009 report expanded to 133 countries. the concept of creative tourism has been picked up by high-profile organizations such as UNESCO. cultural. and complementary information regarding key economic indicators from the World Bank. Its early origins are rooted in fairgrounds and medieval fairs. Spain. such as mourning.in the culture of the host community. creative tourism has gained popularity as a form of cultural tourism. Italy and New Zealand. and country indicators from the World Travel and Tourism Council. who through the Creative Cities Network. with each of the scores received to estimate its TTCI. education. rather than a measure of a country attractiveness as a tourist destination. and natural resources. The index is a measurement of the factors that make it attractive to develop business in the travel and tourism industry of individual countries. which scores from 1 to 6 the performance of a given country in each specific sub index. including the United Kingdom. The overall index is made of three main sub indexes: (1) Regulatory framework. scenes of horrific crimes or acts of genocide. . Dark tourism One emerging area of special interest tourism has been identified by Lennon and Foley (2000) as "dark" tourism. Several countries offer examples of this type of tourism development. Dark tourism remains a small niche market. driven by varied motivations. More recently. The 2007 report covered 124 major and emerging economies. drawing on active participation by travelers in the culture of the host communities they visit. (2) Business environment and infrastructure. have endorsed creative tourism as an engaged. such as battlegrounds. Tourism Competitiveness Report: The Travel and Tourism Competitiveness Report was first published in 2007 by the World Economic Forum. macabre curiosity or even entertainment. Meanwhile. remembrance.
the model was improved with better data and new concepts were introduced. there were over 922 million international tourist arrivals. representing a worldwide decline of 4% as compared to 2008. international tourists’ arrivals fell to 880 million. . called pillars in the TTC Report. infrastr.9% as compared to 2007. The region most affected was Europe with a 6% decline. the “environmental regulation” pillar was improved with help from the IUCN and the UNWTO. each of the three main sub indexes is made of the scoring of the following 14 variables. cultural. First. When compared to 2006. the original pillar “natural and cultural resources” was divided into two separate subcomponents: “natural resources” and “cultural resources”. The 2009 report kept the same 14 variables. Pillars by Subindexes Regulatory framework Policy rules and regulations Environmental sustainability Safety and security Health and hygiene Prioritization of Travel and Tourism Business environment and infrastructure Air transport infrastructure Ground transport infrastructure Tourism infrastructure Human. allowing to differentiate those countries which do not necessarily have the same strengths or weaknesses in these two different resources. thus. The World Tourism Organization reports the following ten countries as the most visited from 2006 to 2009 by the number of international travellers. Price competitiveness in T&T industry World tourism statistics and rankings Most visited countries by international tourist arrivals In 2008. In general.Variables For the 2008 index. and natural resources Human resources Affinity for Travel & Tourism Natural resources Information and Communications Cultural resources Techn. with a growth of 1. In 2009. and for the 2008 index was re-named the “environmental sustainability” pillar to “better reflect its components and to capture the increasingly recognized importance of sustainability in the sector’s development. Several changes were introduced in the 2008 TTCI in the definition of the variables as compared to the definitions of the 2007 TTCI.” Second.
9 million 43. Both Turkey and Germany climbed one rank in arrivals.4 million 18.9 million 57.2 million 57.0 million 24.2 million 23.4 million 21. the U.7 million 58.9 million 41. International International International International tourist tourist tourist tourist arrivals arrivals arrivals arrivals (2009) (2008) (2007) (2006) 74.7 million 54.9 million 77.7 million 58.6 million 22. Austria and Mexico.6 million 21. Most of the top visited countries continue to be on the European continent.1 million 30.2 million 80. surpassed Germany.6 million 17. displaced Spain from the second place. and in 2008.9 million 22. Malaysia was in 11th position. In 2008.9 million 30. surpassing Russia. followed by a growing number of Asian countries.2 million 50.0 million 3 4 5 52.2 million 79.Ukraine entered the top ten list.0 million 42.2 million 53.5 million 24. while France continued to lead the ranks in terms of tourist arrivals.9 million Rank Country UNWTO Regional Market 1 France United States Spain China Italy United Kingdom Turkey Europe North America Europe Asia Europe 2 54. Malaysia made it into the top 10 most visited countries' list.4 million Germany Europe Malaysia Asia Mexico Latin .5 million 21. just below Turkey and Germany.9 million 56.0 million 49.2 million 24.7 million 7 8 9 10 Europe 25.1 million 6 Europe 28.S.0 million 30. In 2008.7 million 43.9 million 23.0 million 21. In 2009.5 million 25. occupying seventh and eighth positions respectively. Malaysia secured the ninth position.0 million 51.1 million 22.
1 billion $85.6 billion .7 billion $40.6 billion $45.7 billion $40.8 billion Germany Europe United Kingdom 7 Europe $30.0 billion $51. When the export value of international passenger transport receipts is accounted for.7 billion $61. International International International International Tourism Tourism Tourism Tourism Receipts Receipts Receipts Receipts (2009) (2008) (2007) (2006) Rank Country UNWTO Regional Market 1 United States Spain France Italy China North America Europe Europe Europe Asia $94.6 billion $34.1 billion $36.2 billion $36. The World Tourism Organization reports the following countries as the top ten tourism earners for the year 2009.7 billion $34.1 trillion.2 billion $110.1 billion $33.1 billion $97.8 billion $40.7 billion $37.1 billion $46.2 billion $39.6 billion $54.9 billion $32.0 billion $38.3 billion $42. or over US$3 billion a day. corresponding to an increase in real terms of 1.America International tourism receipts International tourism receipts grew to US$944 billion (€642 billion) in 2008. total receipts in 2008 reached a record of US$1.2 billion $48. but the United States continues to be the top earner. It is noticeable that most of them are on the European continent.0 billion $57.3 billion $38.8% from 2007.6 billion $55.8 billion 2 3 4 5 6 $53.
9 billion Rank Country 1 Germany United States United Kingdom China France Italy Japan 2 $73.4 billion $72.6 billion International tourism expenditures The World Tourism Organization reports the following countries as the top ten biggest spenders on international tourism for the year 2009.5 billion $24.8 billion $27. International International International International UNWTO Tourism Tourism Tourism Tourism Regional Expenditures Expenditures Expenditures Expenditures Market (2009) (2008) (2007) (2006) Europe North America $80.8 9 10 Australia Oceania Turkey Austria Europe Europe $25.8 billion $22.8 billion $36.3 billion $31.7 billion $27.3 billion $18.9 billion $16.5 billion $18.0 billion $83.8 billion $91.7 billion $76.4 billion $63.2 billion $43.1 billion $36.9 billion $27.5 billion $68.1 billion $79.1 billion 4 5 6 7 Asia Europe Europe Asia $43.7 billion $38.9 billion .8 billion $22.9 billion $29.8 billion $25.5 billion $71.3 billion $26.8 billion $16.6 billion $21. For the fifth year in a row.1 billion $73.3 billion --- $24.2 billion $23.1 billion $26.1 billion $30.9 billion $17.0 billion $21. German tourists continue as the top spenders.1 billion 3 Europe $48.
0 billion Most visited cities Top 10 most visited cities by estimated number of international visitors by selected year International visitors (millions) City Country Year/Notes Paris France 14.1 billion $17.7 billion $20.1 9.1 billion Netherlands Europe $19.7 Malaysia 9.9 billion $24.45 2009 .95 2009 United States 8.2 billion $18.6 billion 9 10 Russia $20.8 Canada North America Europe $24.7 2009 Thailand 8.8 2009 (Excluding extra-muros visitors) 2009 2009 London Singapore Kuala Lumpur Hong Kong New York City Bangkok United Kingdom Singapore 14.8 billion $21.8 billion $20.7 billion $23.11 2009 China 8.7 billion $21.3 billion $26.
29 2009 Tourism in China An example of cultural site: the Terracotta Army in Xian.51 2009 Dubai 6. Tourism in China has greatly expanded over the last few decades since the beginning of reform and opening. China has become one of the world's most-watched and hottest outbound . An example of natural site: the Jiuzhaigou Valley. The emergence of a newly rich middle class and an easing of restrictions on movement by the Chinese authorities are both fueling this travel boom.81 2009 Shanghai 6.Istanbul Turkey United Arab Emirates China 7.
S.000 international foreign tourists. railways and airlines.9 billion). the world's fifth largest in 2007. Foreign exchange income was 41. massive investment in transportation facilities such as roads. The number of domestic tourist visits totaled 1. The number of overseas tourists was 55 million in 2007. China received about 230.9 billion U. making it the fourth most-visited country in the world. According to the WTO. In 2007 international tourist arrivals to China increased to 54. in 2020. China is the world's fourth largest country for inbound tourism. Local tourism Travel within China has become easier in recent years with the lifting of travel controls. .1 billion (US$28. Inbound Night view of Shanghai showing The Bund China has become a major tourist destination following its reform and opening to the world in the late 1970s instigated by Deng Xiaoping. dollars. The world is on the cusp of a sustained Chinese outbound tourism boom. China's tourism revenue reached $185 billion in 2009.7 million. In 1978.61 billion. In terms of total outbound travel spending. mostly because of the severe limitations that the government placed on who was allowed to visit the country and who was not.8 billion (US$46. with a total income of 777.9 billion) to Rmb387. The number of domestic tourists increased from 695 million in 1998 to 878 million in 2002. In 2006 China received 49.6 million international visitors. boosting domestic tourism receipts from Rmb239. China is currently ranked fifth and is expected to be the fastest growing in the world from 2006 to 2015. jumping into the number two slot for total travel spending by 2015.tourist markets. China will become the largest tourist country and the fourth largest for overseas travel. and the rapid rise in incomes.1 billion yuan.
2 million to 10. hotel building continues apace. One indication of this is the increase in the number of travel agencies. The major omission on that list. the first Chinese groups began arriving in the US in June 2008. . Controls on foreign travel are being gradually eased.910 to 10.880 by 2002. In addition. with far fewer going to Europe (5% in 2005) and elsewhere. was until recently. from 6. though most Chinese tourists (71% in 2005) only go to Hong Kong and Macau. After the two countries signed a memorandum of understanding in 2007. Almost all the growth in travel agencies has so far been in Chinese-owned agencies.203. The proportion of Chinese going abroad for "private purposes" rose steadily during that time from 38. and US$19. while international travel agencies in China have remained at just over 1. making them a highly desired market. and the one place that more Chinese want to visit than any other.5 million mainland Chinese trips were taken outside of China.300. China has been the leading source of outbound tourists in Asia since 2003. Mainland Chinese are currently able to take organized leisure tours to over 100 countries that have "Approved Destination Status".552 in 2002. By 2020 China is projected to produce 100 million outbound trips going to every corner of the globe. By 2003 China had some 9.1% to 60.782 in 1998 to 8. Chinese nationals spent more than US$15 billion on tourism abroad in 2002. The impact of Chinese outbound tourism is starting to be felt in Asia (17% in 2005). In 2006 some 34. which has accompanied a rise in the number of Chinese tourists going abroad from 3. Chinese tourists are among the biggest spenders when they travel overseas. making it the largest producer of tourists in the world. Rising disposable incomes and constant exposure to foreign countries on television have also contributed to a surge in outward tourism.751 tourist hotels and a burgeoning hospitality industry. Outbound Rising middle class incomes and a pent-up demand to see the rest of the world will make China one of the most significant outbound tourism markets in the coming decade. the United States.8%.While the gap between the massive luxury hotels in the big cities in China and the more limited facilities elsewhere.222 in 1998 to 11.1 billion in 2004. much of it joint ventures with foreign partners. by far.1 million in the same period. The number of tourist hotels increased from 5. which increased from 4.
Cities Notable ancient capitals Jiming Temple in Nanjing • • • • • • • • Beijing Xi'an Nanjing Luoyang Hangzhou Zhengzhou Anyang Kaifeng Renowned historic cities and old towns Pingyao in Shanxi province • • • • • • • • Nakhi dongjing music ians in Lijiang Chengdu Dali Guangzhou Huai'an Jinan Lijiang Luzhi Nanxun Qufu Chengde Chongqing Fenghuang Hancheng Huanglongxi Jianshui Lizhuang Macao Pingyao .
• • • • • • Shanghai & Zhujiajiao Suzhou Tongli Wuzhen Yangzhou Zhenjiang Shenyang Tianjin Wuhan Xitang Zhengding Zhouzhuang Famous sites A section of the Great Wall of China at Jinshanling Emei Shan in Sichuan province Tai Shan in Shandong Province .
Mount Hengshan in the south.Sunset at Sanya Bay. Mount Hua in the west. Mount Taishan. Yunnan China's mountains. Also popular are the Forbidden City in Beijing. which was the center of Chinese Imperial power. a vast collection of full-size terracotta statues of Chinese Imperial soldiers and others. which snakes through central . caves and waterfalls: Mount Tai in the east. Mount Hengshan in the north. Natural sites The terraced rice paddies of Yuanyang County. and Mount Song in the center of China have been called the Five Sacred Mountains since antiquity. Hainan The most popular tourist attraction in China is the Great Wall of China. and the Terracotta Army of the Qin Dynasty Emperor's mausoleum in Xi'an. and folk customs. valleys. lakes. historical and cultural sites. Tourist resources Tourist resources in China can be divided into three main groups: natural sites.
known for its graceful pines. 8th century China's long history has left many cultural relics and the title of "China Top Tourist City" has gone to the first group of 54 cities. The Lijiang River in Guangxi Zhuang Autonomous Region winds its way through karst peaks for 82 km between Guilin and Yangshuo. The Great Wall. the high mountains surrounding it carpeted with green grass and colorful flowers. cloud seas and hot springs. As the greatest defense-structure project in the history of human civilization. blockhouses and beacon towers at Badaling in Beijing. Jiuzhaigou in northern Sichuan Province is a beautiful "fairyland valley" running over 40 km through snow-covered mountains. the Wu Gorge elegant. Along the renowned Three Gorges of the Yangtze River are many scenic spots and historical sites. The Three Gorges Dam built here is China's biggest key hydro-power project.980 meters above sea level. Jiuzhaigou. The Huangguoshu Waterfalls in Guizhou Province are a group of waterfalls. flanking water so clear you can see to the bottom. The Lesser Three Gorges are lush with greenery. it dates back more than 2. and forest. waterfalls. On the plateau in northern China are many spectacular lakes. which can be heard from five km away. lakes. by Zhou Fang. There are more than ten sections of the Great Wall open to tourists. is also a prime example of historical sites that have become major tourist attractions. . Laolongtou in Hebei and Jiayuguan Pass in Gansu Province. unusual rocks. Huangguoshu Waterfall. and Guilin are all located in southwestern China.000 years ago to the Spring and Autumn and the Warring States periods huge in its scale and grandeur. is admired by Chinese as paramount among them. 18 aboveground and four below. a symbol of the Chinese nation. Historical and cultural sites Beauties Wearing Flowers. The Tianchi (Heavenly Pool) in the Tianshan Mountains in Xinjiang Autonomous Region is 1. including the passes. Another mountain celebrated for its beauty is Mount Huang in southern Anhui Province. the Qutang Gorge is rugged and majestic. deep and secluded. This 105-m-deep lake is crystal clear. the Xiling Gorge full of shoals and reefs and rolling water.Shandong Province.
Ancient Lijiang in Yunnan Province is not only the center of Dongba culture of the Nakhi ethnic group but also a meeting place for the cultures of Han. is one of China's four sacred Buddhist mountains｡ Most of China's 101 cities classified as famous historical and cultural cities are over 1. bridges. The Shaolin Temple in Henan Province. long known as "paradise on earth". grotto art is represented in Sichuan Province by the Leshan Giant Buddha. In central China's Hubei Province. In western Sichuan Province. as beautiful as paintings. In the south.000 years ago. 5. Seventy-one meters high and 28 meters wide. Today's well-preserved ancient cities includes that of Pingyao in central Shanxi Province. showing the carving skill of ancient craftsmen. Tibetan and Bai ethnicities." Folk customs Lugu lake in Yunnan "March Street" celebrated by the Bai people in Dali.Grottoes filled with precious murals and sculptures are concentrated along the ancient Silk Road in Gansu Province. all of high artistry. which preserves one of China's most complete and largestscale ancient Taoist architecture. There are 45.D. stone memorial arches and dwelling houses. Built in the Song Dynasty. the birthplace of Chinese Zen Buddhism and famous for its Shaolin Kung Fu martial arts. dotted with ancient Buddhist temples and structures. is associated with the Buddhist Goddess of Mercy suppressing a devil to help the Bai people. are crisscrossed with rivers. lakes. fields and villages.000 to 6.000 sq m of murals and over 2.000 years old.100 colorful statues. The best known are the Mogao Caves. a "treasure house of oriental art". with 72 peaks in 30 km². this city has many stone bridges. Yunnan Province. but was also the site of the Neolithic era Yangshao and Longshan cultures. beautiful Wudang Mountain. with 492 caves with murals and statues on the cliff faces. is a sacred site of Taoism. Here can be seen the Ming period Five-Hundred-Arhats Mural and Qing period Shaolin kungfu paintings. Suzhou and Hangzhou. it is the largest sitting Buddha in stone. It became traditional to burn incense and offer sacrifices to commemorate her virtues . which provide precious materials for architectural history and can be called a "living museum of ancient dwelling houses. Mount Emei. dates back to 495 A. South of the Yangtze River. carved into a cliff face.
is a lively occasion taking place in the spring." The themes for 2005 are "China Travel Year" and "Beijing 2008 -. director of the Institute of Industrial Economy and Enterprise Management under the Guangzhou Academy of Social Sciences.000 domestic tourists expected in this southern city during the Asian Games. along with its coffers. and "Catch the Lifestyle.With some 150. "Sports and Health of China". "Folk Arts of China". and "Culinary Kingdom of China". Lugu Lake between Sichuan and Yunnan provinces has become a tourist destination following the building of a new highway giving access to this area. Asian Games provide tourism windfall GUANGZHOU . and "Ecological Environment Tour. the Beijing-hosted 2005 annual meeting of the Federation of Travel Agencies of France." Then came "Landscape Tour". "Folk Customs Tour".000 local Mosuo people is noted for its "no marriage" traditions and is called the last women's kingdom on the earth.every year and the festival has become a major annual gathering for Bai commercial. said the city's tourism revenue is . People chase and pour water (a symbol of good luck and happiness) over each other. providing a online exchange and trading platform between tour companies themselves and with their customers. and "the 2005 China-Australia Tourism Symposium. the China National Travel Administration is planning a series of related events. among other activities such as dragon boat racing and peacock dance. including the Shanghai-hosted "2005 International Tourism Fair of China".Welcome to China. The Water-Sprinkling Festival of the Dai ethnic group in Xishuangbanna. Tourist themes The China National Tourism Administration promotes a tourist theme every year. cultural and sports activities. "Holiday Tour". Yin Tao." From 2000 to 2004." In order to strengthen exchange and cooperation with the international tourism industry.000 overseas and 500. The matriarchal society of the 30." The China International Online Travel Fair 2005 held in March was comprehensive. its global image is in for a boost. the themes were "Century Year". Yunnan Province. 1992 was "Friendly Sightseeing Year. "Tour of Cultural Relics and Historical Sites". local dugout canoes and undulating singing style are considered unique to Lugu Lake. Mosuo women.
also anticipates increased bookings for inbound flights and trips to other provinces. Yin said. so we are expecting many more domestic tourists in Guangzhou. "Local corporations are taking this opportunity to invite guests to Guangzhou to showcase the city's potential. Yin said." she said. In tandem with generating revenue. consumption in Guangzhou is expected to rise by 1. director of the Guangdong Bureau of the China Banking Regulatory Commission. Michelle Caporicci. along with improvements to the quality of its air and water. telecommunications systems and tourism facilities have all been upgraded. said Liu Fushou. The province's tourism industry is expected to continue to benefit after the Games. because of their proximity. which generated 99. said managing director Gu Xuncai.24 billion yuan to the local gross domestic product. CITS Guangdong Co. according to the tourism administration of Guangzhou. including tour guides who are proficient in foreign languages. Yin said. The company has improved its facilities and services for the Games.404 billion yuan in tourism revenue. said the hotel anticipated a steady stream of bookings. Guangzhou.000 jobs. Investment for the Asian Games will add 815. In preparation for the influx of visitors. including $3." she said. he added. Guangzhou had 118 million tourists last year. Tourism in India . a major travel agent. general manager of the Ritz-Carlton. delegations from participating countries and members of the Asian Games committee. provide multilingual services and cater to the disabled during the Games. with direct investment for the Games creating 304. especially due to all the improvements that have been made in the host city. "The Games will change people's perception of Guangzhou as primarily a business destination.9 billion yuan during the Games.624 billion in foreign currency. the city's transport network.expected to receive $80 million from overseas tourists and 1 billion yuan ($147 million) from domestic ones during the Games. Gu said. Banks in Guangdong province plan to increase the number of their outlets. The Games will also attract local tourists from the Pearl River Delta and neighboring cities. including tourists.
Despite short. The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.4% annual growth rate.and mediumterm setbacks. Tamil Nadu holds the credit of Top state in attracting the maximum number of foreign tourists in India The above picture shows one of the five UNESCO Heritage sites in the state. India has a growing medical tourism sector. The Travel & Tourism Competitiveness Report 2007 ranked tourism in India 6th in terms of price competitiveness and 39th in terms of safety and security. having the highest 10-year growth potential. more than 3 million tourists visit the Taj Mahal in Agra. The 2010 Commonwealth Games in Delhi are expected to significantly boost tourism in India. with a contribution of 6. India will be a tourism hotspot from 2009–2018. According to World Travel and Tourism Council. The Ministry of Tourism is the nodal agency for the development and promotion of tourism in India and maintains the "Incredible India" campaign.23% to the national GDP and 8.5 billion by 2018 at a 9. India witnesses more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits. Tourism by state Andhra Pradesh . tourism revenues are expected to surge by 42% from 2007 to 2017. with 34000 temples of centuries old. such as shortage of hotel rooms. Tourism is the largest service industry in India.78% of the total employment in India.Every year.
river Godavari racing through a narrow gorge at Papi Kondalu. so travel would not be advisable during this period. Nelakondapalli. Yarada Beach. Bihar . The monsoon season commences in June and ends in September. Ghantasala. the abode of Lord Venkateswara. The state of Andhra Pradesh comprises scenic hills. Nagarjuna Konda. Bavikonda. and Yadagirigutta.Charminar in Hyderabad Andhra Pradesh has a rich cultural heritage and a variety of tourist attractions. Hyderabad is today one of the most developed cities in the country and a modern hub of information technology. the abode of an avatara of Vishnu. Srisailam. The state has numerous Buddhist centres at Amaravati. Sri Lakshmi Narasimha. Sankaram. VUDA Park. Bhattiprolu. is the richest and most visited religious center (of any faith) in the world. the abode of Sri Mallikarjuna. The weather in Andhra Pradesh is mostly tropical and the best time to visit is in November through to January. bo Andhra Pradesh is the home of many religious pilgrim centres. Also known as The City of Nizams and The City of Pearls. are some of the natural attractions of the state. Pavuralakonda. The golden beaches at Visakhapatnam. waterfalls at Ettipotala. The Ramappa temple and Thousand Pillars temple in Warangal are famous for some fine temple carvings. the one-million-year old limestone caves at Borra. Indira Gandhi Zoological Gardens. Amaravati's Siva temple is one of the Pancharamams. Hyderabad is known for its rich history. and biotechnology. Kuntala and rich biodiversity at Talakona. culture and architecture representing its unique character as a meeting point for North and South India. forests. and also its multilingual culture. Tirupati. Phanigiri and Kolanpaka. is one of twelve Jyothirlingalu in India. Thotlakonda. ITES. hill resorts of Horsley Hills. Visakhapatnam is home to many tourist attactions such as the INS Karasura Submarine museum (The only one of its kind in India). picturesque Araku Valley. beaches and temples. Shalihundam. Dhulikatta. Araku Valley.
famous for its rich history and royal architecture.Attraction of Japaness. Famous Attraction includes Mahabodhi Temple.where Gautam Buddh got knowledge. Buddhism.The capital of Bihar.Mahabodhi Temple is a UNESCO World Heritage Site Bihar is one of the oldest continuously inhabited places in the world with history of 3000 years. This is the Place of Aryabhata.Chiness Barauni .it is the biggest cattle fair of Asia and stretches on from fifteen days to one month. The rich culture and heritage of Bihar is evident from the innumerable ancient monuments that are dotted all over this state in eastern India. Bihar is one of the most sacred places of various religions such as Hinduism. Chanakya and many more.World's oldest university remains here.The Sonepur Cattle Fair or Sonepur Mela.Tomb of Sher Shah Suri. Kesariya . Sasaram . Great Ashoka.World's largest Buddhist Stupa located here.Famous for its education. Sikhism & Islam. Barabar Caves the oldest rockcut caves in India. Jainism. the great Emperor of Mughal age who defeated Humayun.Petrochemical work for national level Muzaffarpur . Attractions: • • • • • • • • Patna . Nalanda . Khuda Bakhsh Oriental Library the Oldest Library of India. a Buddhist shrine and UNESCO World Heritage Site is also situated in Bihar. Gaya .Known for Budhism. Delhi . Sonpur .
culture and heritage. New Delhi is famous for its British colonial architecture. and wildlife sanctuaries. Delhi is home to numerous political landmarks. religions. Hindu temples. Laxminarayan Temple. making it rich in history. Hindu temples. national museums. Modern monuments include Jantar Mantar.Lotus Temple Delhi is the capital city of India. The rulers left behind their trademark architectural styles. Red Fort. Goa Goa is noted for its resorts and beaches. green parks. The Basilica of Bom Jesus. Mangueshi Temple. Lodhi Gardens. and trendy malls. Delhi currently has many renowned historic monuments and landmarks such as the Tughlaqabad fort. A former colony of Portugal. Jama Masjid. Goa is famous for its excellent beaches. Delhi is a melting pot of cultures. Rashtrapati Bhavan. Lotus temple and Akshardham Temple. and tree-lined boulevards. Islamic shrines. Humayun's tomb. Delhi has been the capital of numerous empires that ruled India. Recently a Wax Museum (Wax World) has also opened in Old Goa housing a number of wax personalities of Indian history. wide roads. Portuguese churches. and Shantadurga are famous attractions in Goa. Dudhsagar Falls. A fine blend of old and new. Goa is one of the most famous tourist destinations in India. and Safdarjung's Tomb. Purana Quila. India Gate. ancient and modern. Qutub Minar. .
The Goa Carnival is a world famous event. Kashmir's mountainous landscape has attracted tourists for centuries.Marked by four distinct seasons. Jammu's historic monuments feature a unique blend of Islamic and Hindu architecture styles.4 million hindu devotees every year . The Hindu holy shrines of Amarnath in kashmir attracts about . with colorful masks and floats. gardens and forts. This part of Greater Himalaya called "moon on earth" comprising of naked peaks and deep gorges was once known for the silk route to High Asia from the subcontinent.May and June alone In recent years. Ladakh has emerged as a major hub for adventure tourism. Srinagar Phalagam. 7000000 tourists arrived in kashmir in the months of April. Vaishno Devi alsoattract tens of thousands of Hindu devotees every year. Notable places are Dal Lake. and dance performances. Hindu shrines. ancient temples. Gulmarg. Kashmir's natural landscape has made it one of the popular destinations for adventure tourism in South Asia. The celebrations run three days culminating in a carnival parade on fat Tuesday. drums and reverberating music.Ski enthusiasts can enjoy the exotic himalayan powder during winters. Jammu and Kashmir Jammu & Kashmir is known for its scenic landscape Jammu and Kashmir is the northernmost state of India. Kerala . Jammu is noted for its scenic landscape. Often dubbed "Paradise on Earth". Leh is also a growing tourist spot. Tourism forms an integral part of the Kashmiri economy. castles. Yeusmarg and Mughal Gardens etc.
Maharashtra also has several pristine national parks and reserves. has made it one of the most popular tourist destinations in India. and scuba diving in places like Kolad. Maharashtra boasts of a large number of popular and revered religious venues that are heavily frequented by locals as well as out-of-state visitors. Growing at a rate of 13. In addition. shopping.Kerala. to the Islamic Haji Ali Mosque. the world's largest film industry. rock climbing. canoeing. Maharashtra also has numerous adventure tourism destinations. Manor. Tarkarli. Kerala is famous especially for its ecotourism initiatives. the tourism industry significantly contributes to the state's economy. and Bollywood. kayaking.31%. famous for its architecture. Koyna. Its unique culture and traditions. and a great place to experience modern India. Mumbai famous for Bollywood. coupled with its varied demography. Ajanta Caves. gastronomy. Mumbai is the most cosmopolitan city in India. Ellora Caves and Chhatrapati Shivaji Terminus are the three UNESCO World Heritage sites in Maharashtra and are highly responsible for the development of Tourism in the state. from the ancient Elephanta Caves. shopping. including paragliding. Maharashtra accounts for second largest foreign tourists arrivals in India. Nicknamed as one of the "10 paradises of the world" by National Geographic. snorkeling. Maharashtra Mumbai is the most cosmopolitan city in India. and upscale gastronomy. The city is known for its architecture. Kerala is a state on the tropical Malabar Coast of southwestern India. nicknamed as "God's own country. Kerala is known for its tropical backwaters and pristine beaches such as Kovalam. Nagzira . some of the best ones are Tadoba with excellent accommodation and safari experiences besides little known by amazing wildlife destinations like Koyna. Maharashtra is the second most visited state in India by foreign tourists." is famous for its houseboats. with more than 2 million foreign tourists arrivals annually. Mumbai is famous for its clubs. to the colonial architecture of Bombay High Court and Chhatrapati Shivaji Terminus.
(very small with incredible sightings). Shadthum Falls. Precious fragments of a glorious past come alive in the shape of stupas. rock-edicts. connects Cherrapunjee with Shillong. The popular waterfalls in the state are the Elephant Falls. Orissa has been a preferred destination from ancient days for people who have an interest in spirituality. It lies to the south of the capital Shillong. Orissa is the home for various tribal communities who have contributed uniquely to the multicultural and multilingual character of the state. Dajipur. rock-cut caves. viharas. The town is very well known and needs little publicity. Bishop Falls. art and natural beauty. Melghat (disturbed with massive mining truck movement).Sanjay Gandhi National Park. The hot springs at Jakrem near Mawsynram are believed to have curative and medicinal properties. religion. Orissa is also famous for its well-preserved Hindu Temples. Langshiang Falls and Sweet Falls. Weinia falls. Orissa Konark Sun Temple built by the Eastern Ganga dynasty is a UNESCO World Heritage Site. The torch of Buddhism is still ablaze in the sublime triangle at Udayagiri and Khandagiri Caves. Their handicrafts. Radhanagari and of course the only national park within metropolic city limits in the world . Trimbak famous for religious importance and the city of Pune the seat of the Maratha Empire and the fantastic Ganesh Chaturthi celebrations together contribute for the Tourism sector of Mahrashtra. The Bibi Ka Maqbara at Aurangabad the Mahalakshmi temple at Kolhapur. different dance forms. Cherrapunjee is one of the most popular tourist spots in North East of India. Ancient and medieval architecture. pristine sea beaches. chaityas and sacred relics in caskets and the Rock-edicts of Ashoka. Rock-edicts that have challenged time stand huge and over-powering by the banks of the river Daya. 50 kilometer long road. A rather scenic. especially the Konark Sun Temple and The Leaning Temple of Huma. culture. excavated monasteries. jungle products and their unique life style blended with their healing practices . the classical and ethnic dance forms and a variety of festivals. Orissa has kept the religion of Buddhism alive. the cities of Nashik. on the banks of river Birupa. Nohkalikai Falls.
Attractions: • • • • • • • • • • • Jaipur .Famous for its golden fortress.This town near Udaipur hosts the famous temple of Shrinathji. Jodhpur .The capital of Rajasthan. The vast sand dunes of the Thar Desert attract millions of tourists from around the globe every year.have got world wide attention. Keoladeo Bird Sanctuary . Mount Abu . is one of the most attractive tourist destinations in Northern India. Ranthambore .Situated near Sawai Madhopur.Barmer and surrounding areas offer perfect picture of typical Rajasthani villages. Bikaner . famous for its blue homes and architecture. Jaisalmer .Famous for its medieval history as a trade route outpost.Is the highest peak in the Aravalli Range of Rajasthan.Fortress-city at the edge of the Thar Desert. Pushkar .A UNESCO world heritage site Nathdwara . Barmer .It has the first and one of the very Brahma temples in the world. The Sitalsasthi Carnival is a must see for everyone who wants to see a glimpse of the art and culture of Odisha at one place. famous for its rich history and royal architecture and motidungari lord ganesha temple. Rajasthan Umaid Bhawan Palace Rajasthan. this town has one of the largest and most famous national parks in India. Udaipur . literally meaning "Land of the Kings".Known as the "Venice" of India. Tamil Nadu .
Water Falls and Wildlife sanctuaries are located across the state.This city is also famous for Medical tourism and houses Asia's largest hospital.The Nilgiri Mountain Railway. snow-clad mountains. valley of flowers. Ooty. With more than 34000 temples this state also holds the credit of having maximum number of UNESCO heritage sites (5) in India which includes Great Living Chola Temples and Mahabalipuram. Uttarakhand. skiing slopes and dense . Kanyakumari is the southernmost tip of India provides sceneic view of sunset and sunshine over the Indian ocean.Hill stations like Yercaud. Valparai. Kodaikanal. the 27th state of the Republic of India. Velankanni Church and Nagoor Dharga are visited by people of all religion. Tamil Nadu is the top state in attracting the maximum number of foreign tourists in India. Yelagiri are widely visited. Marina Beach. Archaeological sites with civilisation dating back to 3800 years are found in Tamil Nadu. It contains glaciers. a UNESCO World Heritage Site provides a scenic view of hills through out its 41 km journey between Mettupalayam and Ooty (7500 FT above ground level). Uttarakhand The Valley of Flowers and Nanda Devi National Parks are UNESCO World Heritage Sites. is called "the abode of the Gods".Country's largest temple srirangam and Pichavaram the world's Second largest Mangrove forest are located in this state. Bharata Natyam dance and country's largest Shopping locality. Carnatic music. Tamil Nadu.
Fairies and Sages. Panchachuli. Today. the layout of much of the architectural variety in Kolkata owes its origins to European styles and tastes imported by the British and. Unlike many north Indian cities. Trekking at Mussoorie. Kedarnath. Haridwar which means Gateway to God is the only place on the plains. the four most sacred and revered Hindu temples: Badrinath. It is considered the abode of Devtas. manners and custom. Glacier. Gangotri and Yamunotri are nestled in the Himalayas. Askot Musk Deer Kaphini Glacier. Char-dhams. Nanda Devi Khatling Glacier. Pauri.forests. Paragliding at Yelagiri. It holds the watershed for Gangetic River System spanning 300 km from Satluj in the west to Kali river in the east. Nanda Devi (25640 Ft) is the second highest peak in India after Kanchenjunga (28160 Ft). Chaukori. Yakashyas. Nainital West Bengal Victoria Memorial in Kolkata Kolkata. Almora and Nainital. as such practices were favourable to monetary gains from the British). Glaciers Wildlife Reserves Pindari Glacier. . Dokrani Glacier. Milam Corbett National Park. one of the many cities in the state of West Bengal has been nicknamed the City of Palaces. Wildlife Sanctuary. Chaukhamba. Trisul are other peaks above 23000 Ft. This comes from the numerous palatial mansions built all over the city. Uttarkashi. a nouveau riche Bengali who aspired to cultivation of English etiquette. Reserve. the Portuguese and French. Sanctuary (Askot). Glacier. many of these structures are in various stages of decay. whose construction stresses minimalism. Gangotri Rajaji National Park. Almora. and many shrines and places of pilgrimage. Auli. Joshimath. National Park. Kinners. The buildings were designed and inspired by the tastes of the English gentleman around and the aspiring Bengali Babu (literally. Bunder Asan Conservation Punch Glacier. Dunagiri. Govind Doonagiri Glacier. Munsiyari. Ralam Glacier Valley of Flowers Adventure Sports Skiing at Mundali. Some of the major buildings of this period are well maintained and several buildings have been declared as heritage structures. It boasts of some old hill-stations developed during British era like Mussoorie. to a much lesser extent. Dayara Bagyal and Munsiyari. Neelkanth.
Located in Agra. Tamil nadu. Paul's Cathedral · St. along with the collection of other monuments in Mahabalipuram. notably Kumaragupta. Nakhoda Mosque · St. Punjab. India. located in the Indian State of Bihar. However. Arjumand Banu. The Taj Mahal serves as her tomb.E to 1197 C. Tamil nadu built by the Cholas. the story of West Bengal begins from Gour and Pandua situated close to the present district town of Malda. Towards the British colonial period came the architecture of Murshidabad and Coochbehar.". .E partly under the Pala Empire. The twin medieval cities had been sacked at least once by changing powers in the 15th century. ruins from the period still remain. The Mahabodhi Temple A 2000 year old temple dedicated to Gautam Buddha in Bodh Gaya. it was built between 1631 and 1653 by Emperor Shah Jahan in honor of his wife. The Golden Temple is located in Amritsar.From historical point of view. Tamil nadu have been declared as UNESCO World Heritage Sites. The Nalanda Vishvavidyalaya. was a Buddhist center of learning from 427 C. and several architectural specimens still retain the glory and shin of those times.E under the patronage of the Gupta emperors. John's Church · Parsi Fire Temples · Japanese Buddhist Temple · Pareshnath Jain Temple Historic monuments The Taj Mahal is one of India's best-known sites and one of the best architectural achievements in India. more popularly known as Mumtaz Mahal. The Airavateswara temple located in the town of Darasuram. The Brihadishwara Temple in Thanjavur. It is a UNESCO World Heritage Site. this temple is one of India's most prized architectural sites. near Kumbakonam. The Shore Temple. According to historical studies the University of Nalanda was established 450 C. It has been called "one of the first great universities in recorded history. The Hindu architecture of Bishnupur in terracotta and laterite sandstone are renowned world over. Notable site of West Bengal Places of Worship Cooch Behar · Cooch Behar · Darjeeling · Dakshineswar Kali Temple · Kalighat Kalimpong · Kurseong · Dooars · Digha · Temple · Birla temple · Belur Math · Bishnupur · Malda · Mukutmanipur · Bhoothnath · Tipu Sultan Mosque · Ayodhya Hills · Murshidabad · Kolkata. The Golden Temple is one of the most respected temples in India and the most sacred place for Sikhs.
The Victoria Memorial in Kolkata Nature Tourism India has geographical diversity. India also has a large variety of protected wildlife. Macaques. Golden Jackal and the Dhole or Wild Dogs are also widely distributed. Nilgai.The Bahá'í temple in Delhi. Bengal Tiger. (It is also known as the Lotus Temple. Other well known large Indian mammals include ungulates such as the domestic Asian Water buffalo. wild Asian Water buffalo. Some members of the dog family such as the Indian Wolf. The world's largest mangrove forest as well as a UNESCO World Heritage Site. Langurs and Mongoose species. India is home to several well known large mammals including the Asian Elephant. • • • • Water falls in Western Ghats including Jog falls (highest in India).) The Hawa Mahal in Jaipur also known as Palace of Winds is major attraction in Jaipur. The country's protected forest consists of 75 National parks of India and 421 Sanctuaries. It is also home to the Striped Hyaena. of which 19 fall under the purview of Project Tiger. Its climatic and geographic diversity . Western Ghats Hill Stations Wildlife reserves Wildlife in India Royal Bengal Tiger in Sundarbans. Gaur and several species of deer and antelope. The Taj Mahal Palace is an icon of Mumbai. Asiatic Lion. Leopard and Indian Rhinoceros. which resulted in varieties of nature tourism. Bengal Fox. often engrained culturally and religiously often being associated with deities. It has won numerous architectural awards and been featured in hundreds of newspaper and magazine articles. was completed in 1986 and serves as the Mother Temple of the Indian Subcontinent.
Andhra Pradesh Gulmarg. Madhya Pradesh . Since Indian Independence. Kaziranga. Corbett. The Kaziranga National Park. Kanha.Manas National Park. but many hill stations remain popular summer resorts. Araku. Rajasthan Pachmarhi. Yercaud and Kodaikanal in Tamil Nadu Shillong in Meghalaya Shimla. Most famous hill stations are: • • • • • • • • • • • • Mount Abu. or. Manas and Sariska. the role of these hill stations as summer capitals has largely ended. Sundarbans and Keoladeo National Park is UNESCO World Heritage Site. Kullu in Himachal Pradesh Nainital in Uttarakhand Gangtok in Sikkim Mussoorie in Uttarakhand . of British India itself. Hill stations A summer view of Khajjiar. Some well known national wildlife sanctuaries include Bharatpur. The world's largest mangrove forest Sundarbans is located in southern West Bengal. Srinagar and Ladakh in Jammu and Kashmir Darjeeling in West Bengal Munnar in Kerala Ooty. Periyar. many of which are unique to the subcontinent.It is also known as The Queen of Satpura. a hill station in Himachal Pradesh. princely states. Ranthambore. A panaromic view of Ooty.makes it the home of over 350 mammals and 1200 bird species. in the case of Shimla. one of the finest hill-stations in India Main article: List of Indian hill stations Several hill stations served as summer capitals of Indian provinces.
These range from the stunning moonscapes of Leh and Ladhak. to small. States like Kerala and Goa have exploited the potential of beaches to the fullest. there are a lot many unexploited beaches in the states of Andhra Pradesh. Some of the famous tourist beaches are: • • • • • • • Beaches of Vizag. Mukteshwar in the Himalayas. there are several serene and peaceful nature retreats and places of interest to visit for a nature lover. Orissa Beaches of Digha. Shown here is Havelock Island. Maharastra. However. Tamil Nadu and Karnataka. Puducherry . These states have very high potential to be develop them as future destinations for prospective tourists. part of the Andaman and Nicobar Islands India offers a wide range of tropical beaches with silver/golden sand to coral beaches of Lakshadweep.• • • • Manali in Himachal Pradesh Tawang in Arunachal Pradesh Mahabaleshwar in Maharashtra Haflong in Assam In addition to the bustling hill stations and summer capitals of yore. Andhra Pradesh Beaches of Puri. Chennai City Beach. to rolling vistas of Western Ghats to numerous private retreats in the rolling hills of Kerala. Kerala Marina Beach. Gujarat. Binsar. Beaches Elephants and camels rides are common on Indian beaches. exclusive nature retreats such as Dunagiri. West Bengal Beaches of Goa Kovalam Beach.
2 days.5% of India’s inbound tourists. Tourists from US continue to remain the highest spenders South Asia accounted for 26. Beauty Enthralls and Diversity Delights This Is India • • • • • • • • • • WTTC has identified India as one of the fastest growing countries in terms of tourism demand.estimates put it in excess of 250 million tourist per annum – While China and India used to attract the same number of foreign tourists way back in 1978. Demand growth. West Bengal Beaches of Andaman and Nicobar Islands Beaches of Lakshadweep Islands Adventure Tourism Skiing in Manali.Traditions Speak. today while more than 27 million international tourists visit the former annually.1% tourists fall in the age category of 35-44 years. The domestic tourism has witnessed a sustained boom.66% Tourism receipts in India in 2003stood at US $ 3. Himachal Pradesh • • • • • • River rafting and kayaking in Himalayas Mountain climbing in Himalayas Rock climbing in Madhya Pradesh Skiing in Gulmarg or Auli Boat racing in Bhopal Paragliding in Maharashtra Where Culture Echoes. Estimated average length of stay of foreign tourists in India is 31. 21. 234 million . India manages only around one-twelfth of the above. . India’s share in world tourism receipts has been 0.1%25-34 years.04 billion.• • • • • • Beaches of Mahabalipuram Beaches in Mumbai Beaches of Diu Beaches of Midnapore. 20.
0.8 per cent of GDP and 23.8% Kerala leads India’s Tourism growth India promotes cruise tourism Government initiatives • • • • • • • • • • • • • • • • The government has waived the visa free for tourists coming from China and SAARC countries Indian citizens already enjoy the privilege of non-requirement of visa to come to Nepal Government of India has decided to set up two Bharat Darshan Parks at Bangalore and New Delhi. Income tax exemptions and certain subsidies if the hotels or convention centres are set up in areas other than the metropolitan cities. The initial duration of the India Tourism Initiative is 5 years. Tourism Conservation. Government has extended infrastructure status to tourism.800 jobs Personal travel-7. and concessional finance at the rate of 1 to 5% per annum 21 Government-run Hotel Management and Catering Technology Institutes and 14 Food Craft Institutes were also established for imparting specialised training in hoteliering and catering. Capital investments-6. Preservation and Trade Act Department of Tourism has taken up three major infrastructure projects under Rural Infrastructure Development Fund of NABARD To boost tourism include grant of export house status to the tourism sector Incentives for promoting private investment in the form of Income Tax exemptions.8%.839. Entails automatic approval of direct investment up to 51 per cent of foreign equity and allowing 100 per cent non-resident Indian investment .7 % Government’s expenditure on the sector -3. interest subsidy and reduced import duty. A drastic reduction in tariff on import of capital goods.• • • • • • • The tourism and travel economy contributes 4. long-term funds to help finance tourism infrastructure The divestment of government’s stake in government run hotels is another step in the right direction The ‘Incredible India’ campaign is a step in this direction. now reviewed for progress on an annual basis . thus opening the doors to cheap.9% Business travel.“ The Government of India is open to 100 per cent foreign direct investment through the automatic route.
Hotels industries. Delhi has hosted Asian Games in 1951 and 1982. aviation industries. Indian government has taken several steps to make Delhi city perfect for the event. apartment builders are also working to provide delightful experience of India visit during the period of Common Wealth Games 2010. It is expected that this event will bring more boom to India tourism. including smoother border controls. Government of India is working rapidly to prepare perfect infrastructure to host 2010 Commonwealth Games.00 crores during the year for infrastructure development and promotion. of India Tourist Offices in 18 destinations overseas have been promoting India tourism product Government has acted as facilitator and catalyst in encouraging private sector investment in development of tourism infrastructure Using of Television and Internet media for marketing Government of India has sanctioned projects worth of Rs. The reduction of bureaucratic immigration procedures for foreign visitors. New Delhi is one the largest cities in the world. 2010 Commonwealth Games Expected as Boom to India Tourism March 26. 29 Duty Free Shops at 6 Airports and a Down-Town Duty Free Shop in Delhi Govt. However to get ready to huge gathering of international tourists coming for India tour during the period of common wealth games in 2010. It will provide tourists dual enjoy – amazing tourism as well watching different sport activities. According to recent studies along with tourism. 6 Joint Venture Hotels. 2010 rakadewa 1 comment The 2010 Commonwealth Games are scheduled to be held in the month of October in New Delhi. It is expected that extra lakhs of tourists will visit India during this event. To make transportation system . The existing Export Promotion of Capital Goods Scheme (EPCG) was extended to tourism and related services: The simplification and rationalisation of taxes in all sectors of the industry. hospitality. 5 Restaurants. aviation and hotel industries also will be benefited immensely during the 2010 Commonwealth Games in India. 15. The reduction of customer taxation.• • • • • • • • The present network of ITDC comprises 26 Ashok Group Hotels. It is expected that larges gathering of tourists from each corner of the world will plan their holidays in India very close to the event of 2010 Commonwealth Games. Delhi is and its suburban are going to set world class facilities to provide tourists coming from all over the world during the period of common wealth event in 2010. 11 Ashok Travel and Transport units. So this event will be surly boom to tourism industry in India. the Capital City of India. New Delhi is already a well-planned modern city with several international features.
etc. Ministry of Tourism. Experts from tourism. It also re-instills a sense of responsibility towards tourists and reenforces the confidence of foreign tourist towards India as a preferred holiday destination. airlines. To launch a national level initiative that works at many levels to address all the above issues. Delhi tourism is also ready to give delightful experience of travel and tourism in India. Cochin. Manali. Jaipur. Kashmir. Ranthambhore – the land of tigers. the star attractions of India. tour operators. Games of Commonwealth 2010 are not going to benefit tourism of India. Jaipur – the Pink City of India. Fatehpur Sikri. but they are also going to create several jobs among local people. Ranthambhore. Mumbai. etc are going to be modernized for the preparation of event of Commonwealth Games of 2010. Government is extending its metro train networks in Delhi NCR. They are expecting event will increase tourism in nearby famous places like Agra. etc are also going witness large gathering of international tourists during the event of 2010 Commonwealth Games in India. Nagpur. Udaipur. Airports of major cities of India like Delhi. Goa.A nation wide campaign that aims at sensitising key stakeholders towards tourists. and Corbett National Park.smooth running. which in turn would act as a catalyst for India’s economic growth. Thus is clear that the much-hyped 2010 Commonwealth Games are going to set tremendous boom in tourism in India. Stadiums are being prepared and improved to cater perfectly sports activities of 2010 Commonwealth Games. travel agencies. Mussoorie. Government of India has introduced “Atithi Devo Bhavah Program”. The entire concept is designed to complement the ‘Incredible India’ Campaign. etc are going to require extra staff to handle large flux of tourists. airports. Private sectors like hotels. Bharatpur. Why Atithi Devo Bhavah? . Jodhpur. What is Atithi Devo Bhavah? A pioneer initiative by Ministry of Tourism. through a process of training and orientation. The beautiful hill stations like Shimla. hospitality and aviations industries are expecting that the event will certainly make a dramatic change and boom in tourism of India . cleanliness and warm hospitality. Atithi Devo Bhava aims at creating awareness about the effects of tourism and sensitizing people about preservation of our rich heritage & culture. Government of India that will help tap into the full potential of tourism in India. The endeavour is to boost tourism in India. They are especially focusing on Agra – famous for world heritage Taj Mahal. Tour operators and travel agencies are planning and preparing tour packages for India travel during the event of Common Wealth Games of 2010. Bangalore. government has launches several new AC buses.
However to do this we need to change our attitude towards those who visit us.Our teachers. our parents And our guests Perhaps this is why a great Indian Emperor once observed 'In Hindustan our manner is very respectful and our hearts are always open' In many ways. but when you consider that Singapore gets 7 million a year. at that time India was the ultimate destination for the enlightened travelers. We’ve lost touch with the hospitality we were famous for.Last year we had 3. Now. Our visitor is God.3 million visitors. To change our attitude. Now it’s a time that we make an effort to make it a part of us again. Malaysia 11. Inspiration behind Atithi Devo Bhavah ? Respect has always been an integral part of the Indian soul. The time has definitely come to get together to change this. There is no reason why we can’t aim to increase our numbers by 100%. This inspired us to go back to those years. This is perhaps the reason why in spite of an incredible wealth of Tourist spots.6 million a year. India still isn’t amongst the top 15 tourist destinations Of the world. From time immemorial we have always respected . And that too would be just a beginning. we can bring that golden age back again. It’s simple logic. Natural Wonders and Destinations for the soul. Cheated and rudely dealt with. as a guest. our elders. That how we arrive at our mission called 'Atithi Devo Bhavah' The seven point Atithi Devo Bhavah Program . when Indian hospitality set the standard for the world And we found the keystone of what we want to do Or guest is blessed. Cultural Attractions. if someone in a house is rude to you. Often tourists are Mistreated. you don’t encourage your friends and relations to go there. Thailand 9. thousands of years later.5 million.
Atithi Devo Bhavah is a 7 point program of hospitality and training Samvedan Sheelta or SesitisationHere we will sensitise the various sections of the tourism industry about how each of them to contribute for the growth of the tourism industry and how they will benefit from it.g. Prashikshan or Training and Induction This involves explaining to them the needs and expectation of the tourist. how they should respond and behave in order to satisfy them needs and meet those expectations. in order to improve the training program on a continuous basis Samanya Bodh or General Awareness The mass media communication campaign will be undertaken to create general awareness among the public about the necessity and the benefits of the Atithi Devo Bhavah programme. and look upon as their own. Because when you are enthused you can do wonders. Swamitwa or OwnershipThe Atithi Devo Bhavah programme is a movement we will urge all segments of the Indian society to adopt. awards for the best worker in the segment. Prerna or Motivation This is motivation to participate in this program through various measures e. Pramani Karan or Certification Certification to ensure standards shall be done at an appropriate stage in the training program Pratipushti or Feedback Feedback shall be obtained from tourists about the Service they have received and the experience they had. Tourism Service Providers Associations Federation of Hotel & Restaurant Associations of India Hotel Association of India Association of Domestic Tour Operators of India Adventure Tour Operators Association of India India Convention Promotion Bureau Indian Association of Tour Operators .
Travel Agents Association of India All India Resort Development Association Indian Tourist Transporters Association .