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Expecto Perfectum!

Minjeong Kim
Karen Shakespear
Cecilia Yang

March 11, 2009


+ =
dog trainers
have special insight into the human-dog relationship.
dog trainers
train dogs through a method called ‘clicker training’
dog trainers
train dogs through a method called ‘clicker training’

rather than
punish bad
behavior,
dog trainers
train dogs through a method called ‘clicker training’

reward good
behavior.
nugget:
dog trainers also train many other types of animals
nugget:
dog trainers also train many other types of animals
insight:
a spectrum of different attitudes towards dogs

dog: person dog: engineer-able


creature
insight:
a spectrum of different attitudes towards dogs

professional dog trainers

dog: person dog: engineer-able


creature
insight:
a spectrum of different attitudes towards dogs

kids most dog owners professional dog trainers

dog: person dog: engineer-able


creature
observation:
conflicts arise from the ‘family member’ frame

kids most dog owners professional


• stuffed dog toysdog trainers
lead to
bowel obstructions
dog: person dog: engineerable
• owners reinforce barking
creature
behavior
• roughhousing between
dogs upsets owners
observation:
conflicts arise from the ‘family member’ frame

kids most dog owners professional


• stuffed dog toysdog trainers
lead to
bowel obstructions
dog: person dog: engineerable
• owners reinforce barking
creature
behavior
• roughhousing between
dogs upsets owners
observation:
conflicts arise from the ‘family member’ frame

kids most dog owners professional


• stuffed dog toysdog trainers
lead to
bowel obstructions
dog: person dog: engineerable
• owners reinforce barking
creature
behavior
• roughhousing between
dogs upsets owners
why don’t dog owners operant-condition their dogs?
why don’t dog owners operant-condition their dogs?

feels unnatural
“we don’t want
dogs only to listen
to us when we’re
giving them
treats”
why don’t dog owners operant-condition their dogs?

feels unnatural too complicated


“we don’t want “they don’t want to
dogs only to listen admit they can’t train
to us when we’re their dogs”
giving them
treats” “children are
notoriously unreliable”
why don’t dog owners operant-condition their dogs?

feels unnatural too complicated impatience


“we don’t want “they don’t want to “most people
dogs only to listen admit they can’t train don’t want to put
to us when we’re their dogs” in months and
giving them months of
treats” “children are consistent work”
notoriously unreliable”
the needs of dog owners that emerge are conflicting

feels unnatural too complicated impatience


“we don’t want “they don’t want to “most people
dogs only to listen admit they can’t train don’t want to put
to us when we’re their dogs” in months and
giving them months of
treats” “children are consistent work”
notoriously unreliable”
the needs of dog owners that emerge are conflicting

feels unnatural too complicated impatience


“we don’t want “they don’t want to “most people
dogs only to listen admit they can’t train don’t want to put
to us when we’re their dogs” in months and
giving them months of
treats” “children are consistent work”
notoriously unreliable”

the need to
intuitively treat the
dog like a family
member
the needs of dog owners that emerge are conflicting

feels unnatural too complicated impatience


“we don’t want “they don’t want to “most people
dogs only to listen admit they can’t train don’t want to put
to us when we’re their dogs” in months and
giving them months of
treats” “children are consistent work”
notoriously unreliable”

the need to the need to shape


intuitively treat the dog’s instinctive
dog like a family behavior through
member systematic training
the needs of dog owners that emerge are conflicting

feels unnatural too complicated impatience


“we don’t want “they don’t want to “most people
dogs only to listen admit they can’t train don’t want to put
to us when we’re their dogs” in months and
giving them months of
treats” “children are consistent work”
notoriously unreliable”

the need to the need to shape the need for


intuitively treat the dog’s instinctive encouragement to
dog like a family behavior through keep training
member systematic training
general design principles that address needs

the need to the need to shape the need for


intuitively treat the dog’s instinctive encouragement to
dog like a family behavior through keep training
member systematic training
general design principles that address needs

capitalize on
frameworks that are
familiar to all members
of the family

the need to the need to shape the need for


intuitively treat the dog’s instinctive encouragement to
dog like a family behavior through keep training
member systematic training
general design principles that address needs

capitalize on implicitly embed


frameworks that are features of positive
familiar to all members reinforcement:
of the family audible, consistent,
and timely rewards

the need to the need to shape the need for


intuitively treat the dog’s instinctive encouragement to
dog like a family behavior through keep training
member systematic training
general design principles that address needs

capitalize on implicitly embed give owners immediate


frameworks that are features of positive feedback of dog’s
familiar to all members reinforcement: progress
of the family audible, consistent,
and timely rewards

the need to the need to shape the need for


intuitively treat the dog’s instinctive encouragement to
dog like a family behavior through keep training
member systematic training
solution 1:
Puppy Polaroid
“Make photos as fun for your dogs as they are for you”

accessory mounts to any


digital camera. each
picture taken releases a
dog treat.

capitalize on implicitly embed give owners


frameworks that features of positive immediate
are familiar to all reinforcement: audible, feedback of dog’s
members of the consistent, and timely progress
family feedback & rewards
solution 1:
Puppy Polaroid
solution 2:
Expecto Perfectum!
“Cast a spell on your dog”

fantasy role play for kids


and their dogs. package
comes with wand and
DVD.

capitalize on implicitly embed give owners


frameworks that features of positive immediate
are familiar to all reinforcement: audible, feedback of dog’s
members of the consistent, and timely progress
family feedback & rewards
solution 2:
Expecto Perfectum!
demo

a. implicitly embed
features of positive
Swish the wand and reinforcement: audible,
stop. consistent, and timely
feedback & rewards
Then say the spell.
solution 2:
Expecto Perfectum!
demo

a. b. implicitly embed
features of positive
Swish the wand and Praisereinforcement:
the dog audible,
and give
stop. a treat.consistent, and timely
feedback & rewards
Then say the spell.
solution 2:
Expecto Perfectum!
demo

a. b. implicitly embed c.
features of positive
Swish the wand and Praisereinforcement:
the dog audible,
and give Repeat the command,
stop. a treat.consistent, and timely
feedback & rewards
and the dog might
Then say the spell. wave higher!
summary principle:
Create products that treat dogs like dogs,
but allow owners to see them as people.