SUBMITTED TO Asst Prof. Sri Lalitha
BY P.S.V.A RAMA RAO GLSCM (116)
retailing. The movement has been gradual and marked with a number of hindrances. the liberalization of 91 and the ensuing challenges from the MNCs provided yet another stimulus for change.Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps 1974 . established 1991 . From a lock making company in 1897 to a present day conglomerate – the transformation has been Phenomenal. Godrej & Boyce continues to focus on consumer. the control of Godrej family exists with family members having full control or as board members in some of the companies.Foods business started 1991 . It provides us a rich insight into a company that successfully adapted to a dynamically changing environment. The two major companies of Godrej group – Godrej & Boyce and Godrej Industries Limited.Transelektra Domestic Products acquired
.Godrej & Boyce Mfg.Veg oils division in Wadala. have sea change of difference in organizational culture and focus areas. This can be attributed to the organizational inertia which tries to maintain the status quo. IT. Mumbai acquired 1990 . Co. It gives a lot of independence to its affiliate companies and subsidiaries in decision-making. engineering.GODREJ
The Godrej Group is one of the oldest and most diversified firms in India. Ltd established 1918 .Godrej Started Manufacturing Forklift Trucks in India 1971. real estate. The company shed its image of a closely held family business and moved from a family-owned family managed to family owned professionally managed organization. industrial and office equipment products. However. Once synonymous with locks and safes today it has presence in FMCG. While. food. etc. Safely ensconced in the protective environment of the license raj. consumer electronics.
1897 . Godrej Industries Limited is more dynamic and focuses on range of sectors including FMCG.Godrej Properties Limited.Godrej Soaps Limited incorporated 1961. another subsidiary.Godrej Agrovet Limited incorporated 1994 . IT and other fields.
Godrej launched GoJiyo a free.Transelektra forged a strategic alliance with Sara Lee USA 1999 . browser based 3D virtual world
Companies in the group
The spirit of entrepreneurship. Godrej & Boyce From locks to aerospace.
. the vision of a dynamic tomorrow.Godrej HiCare Limited set up to provide a Safe Healthy Environment to 2006 . Godrej has become the symbol of a vibrant multi-business enterprise touching the lives of millions and at the same time an icon of enduring ideals in a changing world.Entered the BPO solutions and services space with Godrej Global Solutions 2004 .Godrej Consumer Products was formed as a result of the demerger of Godrej 2002 .Foods business was merged with Godrej Tea and Godrej Tea renamed Godrej 2007 . Godrej Soaps renamed Godrej Industries Limited
customers by providing professional pest management services
Beverages & Foods Limited
of North America and the company was renamed Godrej Hershey Foods & Beverages Limited
2008 . No wonder then.Godrej Beverages & Foods Limited formed a JV with The Hershey Company
Soaps Limited. and the capacity to build and realize dreams! This is the essence of the Godrej group.
1995 . and several more.Transelektra renamed Godrej Sara Lee Limited and incorporated Godrej 2001 . furniture to construction. Godrej & Boyce has a diverse range of products and services. appliances to custom-built critical equipment.Godrej relaunched itself with new colorful logo and a fresh identity music 2010 .Godrej Tea Limited set up 2003 .
Godrej Properties One of India’s leading real estate development companies focusing on residential. HIT. With strong brands like Good Knight. Jet.
. Its products also include edible oils. Brylcreem and Kiwi. vanaspati and bakery fats.
Godrej Household Products Godrej Household Products Limited (GHPL) is a wholly owned subsidiary of Godrej Consumer Products Limited.Godrej Industries India's leading manufacturer of oleo chemicals making more than a hundred chemicals for use in over two dozen industries. commercial and township development. GHPL is the market leader in the Indian household insecticides category and has a dominant presence in the air care. Ambipur. shoe care and male hair care markets. household care and fabric care segments.
Godrej Consumer Products A major player in the Indian FMCG market with leadership in personal care. hair care.
agro chemicals and poultry. it is one of India's leading businesses operating in Food and Beverages segment. oil.
Other Companies Godrej InfoTech Godrej Efacec Automation & Robotics Geometric International Operations
Godrej Agrovet It is Diversified agribusiness Company with interests in animal feed.Godrej Hershey A joint venture between the Hershey Company. It is India’s largest animal feed company. palm plantations. USA and the Godrej group.
Products and services
• • • • • • • • • • • • • • • • • • • • •
Appliances Furniture FMCG Real Estate Agri AV Solutions Chemicals Construction Electricals and Electronics IT & Software Solutions Locks Material Handling Motors Precision Engineering Precision Systems Process Equipment Security Solutions Storage Solutions Tooling Vending Batteries
Godrej realized is that to make everybody accountable and responsive. The latest washing machine Ergoz. However the board of each company still has some family members to oversee the working of the top management and the company and there is consultation at both family and business levels on critical issues. Godrej has both front load and top load models with 14 variants of Allure. decentralization of decision-making and empowerment of managers at the grassroots level. All models have different advanced
. Along with implementing innovative techniques like TQM for technology. they still fell short of a world class organization and they had to make up for it. Enchant etc series having capacity ranging from 5 kg to 7 kg. having a capacity of 5. especially on the human side by preserving the traditional bonds of trust which the owner-top management had always enjoyed with employees at all levels. The main problem faced by the group in 1991 was that it was getting too bureaucratic with slow pace. and Quality the watchword.Structural change
Godrej has since 1990 deliberately undertaken a process of self-improvement. product and process improvement there was a compelling need to ensure that a balance was maintained between new ideas and enduring wisdom gathered through the century old experiences. too many slow-moving products and a reluctance to do away with old practices. The key to break this shackle. Each group company had a CEO or a President (not necessarily from the family). This change led to the concept of divisionalization with each division as a profit centre. There was a realization on the part of Godrej that for all their successes in the past. getting bogged down in routine matters. In the fully automatic category.5 kg and 5 kg has a unique tilt open drum design. Full freedom was given to these leaders to devise strategy for the companies and lead Godrej in the liberalized and open economy. Godrej went all out into incorporating corporate governance in all its subsidiaries and group companies (both listed and unlisted).
In the washing machines segment Godrej is catering to all pockets as they manufacture semiautomatic and fully automatic. This design has been specially created for the comfort and convenience of the users and helpful for those with back or knee problems.
coming up with the Godrej Pentacool with five sides cooling in and Penta-fresh Technology are all examples of Godrej's style of working. Evita. Crowning glory.
. Manufacturing different products. right from washing machines to refrigerators. This feature reduces the fat content and makes the food almost fat-free and also helps it. Shikakai.5 KG wash capacity is designed with HexaScrub and Pulse4 technology. u sonic technology to name a few. It has been manufacturing refrigerators since 1958.1. which helps in keeping all the nutrients of the food intact. Godrej uses the latest technology. However. Revamping the cooling technology with PUF. Microsteam. launching 100% CFC free refrigerators. with more and more new brands entering the market every day. ozone clean technology. Fresco. Godrej isn't a new player and it has a vast collection of refrigerators. HexaScrub is a useful blend of powerful pulsator and six micro scrubbers. have all the features that one needs. Fairglow. fuzzy logic. No. vigil. Machine goes into the sleep mode and resumes its operations whenever supply of water or power restores. from microwaves to air conditioners and now. Godrej soaps: Evita is first launched in 1990’s and later relaunched as age control soap.
All new semi-automatic washing machines from Godrej. This machine with 8. Ganga. Godrej soaps include Cinthol. Godrej has proved to be a reliable company in every field. The latest series Eon that has been recently launched has a got a large number of new and innovative features such as cool shower technology. furniture. swivel shelf. the Pulse4 refers to the powerful central pulsator supported by three roto wheels Latest fully-automatic washing machines from Godrej are equipped with DAC (Dynamic Aqua-Power control) technology. In the world of home appliances there is more than enough choice for consumers today. one brand that has successfully built and maintained consumer trust for decades is Godrej. tinted shelves. In Microwaves. This feature of the machine is used for controlling the water flow and power cuts. integrated ice hangers. While. In the refrigerator market.features like air clean programme. turbulator. Fay. In 2007 Godrej launched Vigil. anti – B technology. GDS 950.
Level 2 locks (at the most level 3) should be the best suited one’s for the doors in the households. Ultra Rim. Among the Level 2 locks. provide almost 200 crore key combinations. the Ultra Rim type is the most widely used lock which further has different variations like Ultra Vertibolt. Refrigerator technologies: Silver shower technology. Ultra Nightlatch. which beside being easy to install and upgrade. Cylindrical locks and Ultra shutter locks.Segment changes
Godrej interio has started designs for young and fun loving customers. Godrej Locks has set several benchmarks in the locks industry – from the first spring-less lock in 1907 to the iconic 'NavTal' in 1954 to the Ultra range in 1995 to the revolutionary 3KS in 2007. Packaging change: packaging soap is changed for Cinthol soap Logo change: It changed its logo in 2008.
The Godrej story began in 1897 with the manufacture of Locks. SIF technology. Anti. Ultra Mortise. Ultra Latchbolt. Air conditioners technologies: Gold fin technology. Ultra furniture locks. Blue fin technology. The locks under Level 2 (commonly referred as Godrej Ultra locks) are further divided in various types such as Ultra Padlocks. Level 3 keys are the upgraded version of Level 2 Ultra keys. Ultra Twin bolt and Ultra Tribolt. All level 2 keys use the Dimple key technology which provides 10 crore key combinations making extremely difficult (read impossible) to duplicate the dimples.
. ZOP technology. Since then.B technology. They were concentrating on slightly aged people till date but now they were into new designs. The security levels are divided into 5 by Godrej and by all means. Ultra Retrofit Adaptor.
West Bengal. spaciousness and comfort factor have made it the most preferred car for generations of Indians. Also a new. This technological stagnation was mainly because of the protectionistic
. 55 bhp overhead valve BMC B series petrol engine. In 1979. the most popular face of the Ambassador. the arrival of the Mark II got people calling the older model. In 1959 the side valve engine was replaced by a 1489 cc. This model was named as Mark 4. has carved a special niche for itself in the passenger car segment. Its dependability. The Landmaster's flat-plane two spoke steering wheel gave way to a stylish dished steering wheel with three spokes made-up of four wires per spoke. 1948). with features catering to the needs of the present generation. the Ambassador got another facelift with a smaller chequered grill and square park lamps and separate blinker lamps. the Ambassador has been undergoing a series of changes. adapting to customer expectations. It was the first diesel car in India and was well received by the Indians. dimpled hood made its debut. The dashboard and steering wheel were completely redesigned.AMBASSADOR
Ambassador . Styling changes from the Morris Oxford series II (Land master) to Morris Oxford series III (Ambassador) included deep headlamp cowls and small rear wing "tail fins" -. the only automobile to ply Indian roads for more than five decades now. In 1963. has been ruling the Indian roads ever since its inception in 1948. while there was never really any Ambassador Mark I. The car was renamed the Ambassador and series-production started in 1957. another minor facelift to the same grille and a much bigger frontal facelift was turned out as the Mark 3. Hindustan Motors Limited is geared for production of a more contemporary version of the Ambassador. With upgraded manufacturing facilities in Uttarpara.all the rage in 1956. Like with other British designed Mark cars. it underwent a minor frontal facelift with a closely chequered grill and was named as theAmbassador Mark II. The Ambassador of 1990 was virtually identical to the original.the first car to be manufactured in India. Ambassador. These models had a 1489 cc side valve BMCB series petrol engine.
Ambassador Mark I to Mark IV
In 1957 all the tooling of the British Morris Oxford Series III was transferred to India. it was renamed Ambassador Nova. 37 bhp BMCB series diesel engine. Further on. for the Ambassador. with most changes being cosmetic. In 1975. In addition to the existing petrol version. Mark 4 was ast of the Mark cars. Originally based on Morris Oxford (United Kingdom. a diesel variant was launched which was powered by a 1500 cc. Mark I.
behind the steering wheel. Ambassador Nova had a newly designed steering wheel. new steering column. Seat belts became mandatory. and also had the option of bucket seats. better brakes and electricals. Also.
Ambassador 1800 ISZ
In an attempt to increase its appeal. Dubbed the Ambassador 1800 ISZ.a 55 bhp petrol powered Deluxe version and a 37 bhp diesel powered Diesel DX version. this model featured a powerful 75 bhp 1800 cc Isuzu engine and a 5speed gearbox. and there was little willingness on the part of Indian companies to innovate.policies being pursued by the Indian government at the time.
Ambassador Nova was launched in early 90s in two variants.in 1992 another version was released. the entire dashboard was redesigned. as opposed to the earlier bench seats.
. Instrumentation panels were shifted from the centre of the dashboard to the right. At that time no Indian car had such a powerful engine and it was the fastest car of its time. Also it had some cosmetic changes which included a new radiator grill also.