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Marketing Magazine - Daily News

Thursday March 1, 2007

Toronto tabloid looks to go national
The Toronto Special, a tabloid magazine that focuses on Canadian celebrities, pop culture and politics, plans to go national with an April relaunch. Managing editor Mike Tamburro says the “Toronto” will be dropped from the publication’s title for its April issue to give it more appeal to readers across the country. He says the magazine will also be distributed to additional markets in southern Ontario. The magazine initially debuted in 2002 as an insert in York University’s Glendon College student newspaper, the Pro-Tem. It was created by then-student Rob Shaw, who remains with the publication as editor. The Toronto Special has since gone through two stages of evolution—first becoming a free community newspaper serving Toronto’s Parkdale area and then shifting to its current identity as an entertainment-focused tabloid. The current issue features a cover story suggesting Sitara Hewitt, star of Little Mosque on the Prairie, could be made a co-host of George Stroumboulopoulos on the CBC news show The Hour, and a page-two story, quoting unnamed sources, about a member of the NDP in New Brunswick attending a wild drug and sex party on New Year’s Eve. Midnight Media, publisher of the Special, claims the newsmagazine has over 15,000 readers. According to Tamburro, the results of this latest shift have been encouraging for the magazine, which is still distributed for free in Toronto but also delivers to subscribers for a small fee. “We started to focus more on Canadian celebrities and when we did that we started to diversify our audience. A lot of people outside of Toronto picked it up,” says Tamburro. “And we found that we got subscribers from the industry—people like Mike Myers and Lorne Michaels are subscribers.” From an advertising perspective, Tamburro says his publication’s philosophy is to feature advertisers that are “doing something new, something a little different.” He cites one of the Toronto Special’s current advertisers, the auto-sharing company Zipcar, as an example. –Matt Semansky

Today's Daily News Headlines
Alliance Atlantis Slices into female demographic Hawk Communications gets new owners Media Experts opens shop in Vancouver Healthy U ads strive to put kids on the move Quebecer web use doubles since 2000, but few shop online Toronto tabloid looks to go national

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Marketing Magazine - Daily News

Classified Advertisements: The following are paid classified advertisements. For booking information please call Jennifer Micallef at 416-764-1575, or by email at

It's Back!-IAB Canada's Intensive, One-Day Course in Interactive Marketing + Online Advertising

The Course, which has been tested on groups from 6 to 126 people, will equip registrants with a detailed understanding of how and when to use Online tactics including Display, Email, Sponsorship/Microsite and Search advertising; as well as emerging platforms, such as Mobile, Blogs, RSS, Podcasting and Videogaming. Maximum #Participants SOLD OUT! 50 (only 15 seats left) 50 (only 20 seats left)

Location Toronto Vancouver *Montreal

Date Mar. 28 Mar. 26 Mar. 26

Instructor: Paula Gignac, President, IAB Canada *NOTE: Taught in French, by Jean Gaudreau Cost: $500 (includes take-away booklet) Info/Registration:

Classified Advertisements: The following are paid classified advertisements. For booking information please call Jennifer Micallef at 416-764-1575, or by email at

Senior Marketing Manager

The Senior Marketing Manager for Future Shop is responsible for the development and implementation of integrated communication plans to deliver on the brand promise. You will develop and manage the implementation of multi-channel

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Marketing Magazine - Daily News

integrated campaign planning. You will lead the development and execution of marketing initiatives that help drive the business objectives & strategies of the overall organization. Ideally you have 5+ years of experience in retail or retail-related marketing. Your skills include leading a cross functional team with responsibilities in budget and agency management. For a detailed job description and to apply on line please visit us at

Intermediate Full Time & Freelance Writers needed

Strong conceptual thinker with at least 5 years of solid ad agency experiences. You have experience crafting "bon mots" for retail, event and product advertising, but are equally comfortable writing for corporate clients who require newsletters, brochures and the occasional advertorial type article. Although print media is your forte, radio experience would also be a great asset. Interested? Please forward your resume with at least 3 samples of your work to


The Comedy Network is seeking a PR professional and comedy junkie with a slightly off-kilter sense of humour and a fearless sense of fun to lead the network's publicity efforts. Minimum 5 years experience in TV PR required. E-mail resumé to or apply online by clicking the Comedy Network logo above by March 7, 2007.

Account Executive Minimum 3-Years Experience

Meadwell is a full service advertising agency in need of a talented, enthusiastic and hard-working Account Executive to join our Client Service team. As Account Executive with a minimum of 3 years experience, youll need a thorough understanding of traditional advertising and new media mediums, and must be proficient in all Microsoft Office Programs. Your ability to multi-task, work under tight deadlines, solve unsolvable problems, give a great creative pitch, excellent presentation skills and ability to bring new and innovative ideas to the projects you work on make you a star Account Executive. Email your resume to

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Marketing Magazine - Daily News


70 Main Street Design & Communications is looking for an intermediate web designer who possesses these qualities: Design school graduate, minimum 3 years experience working on recognized brands High proficiency in Flash, including video integration (experience with database communication is a plus) Seasoned graphic design skills with the proven ability to create design concepts Photoshop, Illustrator, HTML and web coding knowledge, on Mac OSX platform Respect and enthusiasm for typography Must thrive in a fast-paced environment Please send your resume and link to your online portfolio to


Youthography, North America's leading full-service youth marketing agency, is seeking two new creatives to help us fill our fancy new digs at 590 King St. W. We're looking for an Art Director and a Copywriter with at least five years in the biz. Yes, the biz. If that sounds like you, you also have a passion for creating youth-culture for forward thinking brands. You're brilliant in front of clients, with a knack for selling through creative, and providing strong rationale for concepts. Let's be honest, all the normal clichés apply. You work well under pressure and meet tight deadlines in an honest and savvy style. You're looking for a place where you can work on multi- platform creative for top-tier clients, while managing creative teams and leading people. Please email your CV and portfolio to


Sound Source Networks, Canada's leading radio network company, is looking for a motivated individual with a strong understanding of broadcast media, preferably radio, for a Sales Assistant/Junior Sales Representative position. Responsibilities include, preparing client reports, developing leads, processing sales orders and providing the highest standard of customer support. Qualifications include a minimum 1-2 years experience in broadcast media, preferably radio, excellent verbal and written communication skills and the ability to thrive in a fast-paced environment. Please submit your resume to Jeff Sole, Sales Manager: Thank you for your interest. Only candidates selected for an interview will be contacted.

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Marketing Magazine - Daily News

Digital Cement is a relationship management firm with operations headquartered in Toronto and with staff in various US locations. We aid our clients in creating value through relationship management. Our programs aim to establish a mutual exchange of value between consumer needs and client objectives. As a growing firm, we require team players who can add to our high-calibre cast. We currently have the following employment opportunities available: Associate Marketing Planner/Account Supervisor Marketing Planner/Account Director Marketing Project Managers Program Coordinators Data Manager All interested applicants may visit to view our job descriptions and to complete an online applicant profile.

Marketing Coordinator (Contract)-Pyrex, Baker's Secret, Revere

World Kitchen is a global leader in the manufacture and distribution of consumer Housewares. Our well known brands include Corelle®, CorningWare®, Pyrex®, Revere Ware®, Baker's Secret®, Ekco®, and Wiltshire®. Located in Niagara Falls, this full-time contract position reports to a Trade Marketing Manager. Responsibilities include: assisting in development/execution of national promotions and brand marketing efforts, new product development, national product launches, sales materials, customer planograms, fixture development, and packaging development. Successful candidate should have 3 yrs sales or marketing experience. Excellent communication and multi-tasking skills. High level of drive and initiative. Experience working in a fast paced Consumer goods industry is desired. Apply online at careers section or to HR at by March 2nd.

News Editor: David Brown (416) 764-1595
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